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Now, I wanted to make a quick video for you.

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I actually woke up with this on my mind,

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and I thought I would share it.

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And so I'm calling this my four highest ROI habits.

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And I know I probably should say three

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because three is probably a better number before

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was what I was really thinking about.

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So these are the things that were learned behaviors that

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I think if I look back on behaviors that

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have been able to have propelled us forward faster.

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These are the four things that have done that.

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So the first one, what's up, Kristen?

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The first one is waking up at 4 a.m.

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And it kind of goes hand in hand with the second habits.

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I'll kind of put these together,

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which is consistent bed times.

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And that includes weekends.

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So basically consistent time going to bed

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and consistent time waking up.

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And I know that sounds minor,

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but a lot of times for a long period of my life,

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I would wake up early five days a week

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and then on weekends I would sleep in and I go to bed late

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because I was like, I'm living on the weekends

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and during the week I'm working.

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And I did that for a long period of time.

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The thing is is like your body doesn't work that way.

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And so I think there's the consistency

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in the most basic way is literally going to bed

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at the same time weekend and week day

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and waking up at the same time week and week day.

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I know this sounds really minor,

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but like especially that 4 a.m. wake up time,

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like us as entrepreneurs,

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I think we're a little bit more reactive than most blur.

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From an emotional standpoint,

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I think we're also a little bit more scattered by nature.

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I don't like to speak that over myself,

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but I think that that's like our intrinsic programming

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that we can work away from that.

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And so that's why I talk so much about controlling your space,

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controlling your attention is that we're so much more prone

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to reactivity, which is also why we want to solve problems faster

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because we're more uncomfortable than anyone else's,

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which is why we naturally moved towards problem solving, right?

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And so waking up at 4 a.m.

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allows me to get all of my self-work done in the morning

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and still have two, three, four, five,

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sometimes dedicated hours to moving the big dominoes

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forward, the big projects that are gonna make

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massive impact in the business

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and are working on the business, not in it.

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Basically, once I hit 9 a.m., 9 30 a.m.,

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I would love to tell you that like,

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oh, I have four hours of CEO time in the middle of the day

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that everyone knows that I can't be reached.

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The problem is that like, you know,

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if you have a lawyer call come in

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because we have some, you know, thing or whatever,

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like I'm gonna take the call.

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If we have a personnel issue

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where someone's like going nuts, you know what I mean?

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Like, I'm gonna take the call.

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And so like, it sure would sound nice to say like,

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yeah, I mean, we're so disciplined at gym lunch

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that Alex never gets, you know,

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brought in anything into be fair.

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The team is awesome and like I really don't get brought

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into a lot of stuff, but the thing is it's like,

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my attention still gets pulled during the day

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once everyone else is kind of up.

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But from like four o'clock to nine o'clock is like my time

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and that's where I really move like all of these big projects

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forward and that's where like, we're like,

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how do you get so much done so fast?

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It's like, I just think most people don't get very much done

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during their days at all

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because they're working in their business not on it.

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And so we just move, we just are able to do a lot of things

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on the business, which then accelerates the entire growth

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of the business because these are like,

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like the bricks that you lay on the business

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are the one that accelerates growth.

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The things that you do in the business is kind of like,

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one is investment, one is spending cash, you know what I mean?

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Like an expense of time is how you're running your business

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and investment of time is what's going to move

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the entire business forward.

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And so it's like, are you putting the investment time in?

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And so for me, 4 a.m. to like nine is like that time period.

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So like, the two first success, like,

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I don't want to say success how it's because that sounds lame.

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But like basically the habits that have gotten me

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that have made me the most money waking up at 4 a.m.

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And that is enabled by going to bed consistently

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at the same time on weekdays and weekends.

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It's just like, you can't wake up at nine two days a week

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and then wake up five hours earlier

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and expect to be like a productive individual.

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It's just not gonna happen.

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So like, I would implore you to just like,

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I mean, and we were like, what about like concerts

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and like things that are like going out with people,

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like, there's a reason entrepreneurs live the way they do.

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Like really, how do entrepreneurs live a certain way?

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And it is a sacrifice.

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I mean, if you see it that way, it is a choice.

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And so like, I choose that life.

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And that's the life that I choose.

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You don't have to choose that.

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Just understand that like you're going to,

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like that's your trade off.

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Like, and for me, going out to dinner at 7 30 on Friday

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is not important to me.

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I'd rather go out like all of my friends

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who are here in Austin, know that like,

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if they're gonna go out with Alex and Layla,

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we're going to dinner at 545, right?

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So that we like get there, we're seated,

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we get sort of like, we're eating by 615

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and we can leave by seven drive home by 730

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and then we can wind down.

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Like they know that going into it.

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And so like, it's just like, if you don't wanna play that,

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then like, that's cool.

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And it means that like our relationship

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is invaluable enough for you to eat dinner earlier.

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And that's fine, you know what I mean?

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But most people are game to do that and they're like,

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you know, it's so nice being able to get back at 8

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and like not ruin your routine.

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I'm like, yeah, it's awesome.

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That's why we do it.

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So first you're waking up early

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and then consistent bed times on the weekends, especially.

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The next one is, this is a little bit different

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but this is something that Layla has told me has been like,

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one of the things that she observed early on

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in our relationship before she like knew me as her husband,

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that like just a guy that she thought was doing things

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is that a gentleman, this man,

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it sounds kind of weird saying it,

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but like this was her observation

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that she thought I should bring up in this

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was that like genuinely trying to give to other people

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in your network without expectation.

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And so like, I've always been voted like into like,

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president and leadership positions

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and like every one is like,

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when I was in high school, I was president,

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newspaper and president of the literary magazine,

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when I went to college, I was president of VP

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of the parlor of his team and president of the fraternios

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and like it's like, you know what I mean?

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I get to you as on and the thing is,

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it's like most people think about leadership

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is like, I have to be the big boss man.

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It doesn't work that way.

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For those who've ever studied it,

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it's like the people who get voted into power,

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the people that like, it's funny.

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People always think like the president of the fraternity

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is the one that's like the biggest rager.

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But the person that they want to vote into prison

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is the one who's going to take the punch ball away

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to make sure that like when the party is getting going

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to make sure that like we don't get arrested

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and like, you know, things happen where they're supposed to.

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And it comes from a place of serve like serve.

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And so it's literally just giving without expectation

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and that comes to clients.

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And a lot of times it like,

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I would say some of the highest ROI givings

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that I've done have been to people in my network,

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whether like, hey man, do you know anything about this?

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And then I will go the extra mile

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to connect them with not one person,

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but like four people do some initial screening myself.

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And to, hey man, like, this is what I saw.

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This is what it looks like.

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Here's two people that I think might be able to help you.

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And then this is my experience with it.

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And they're like, holy shit, like, thank you.

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That's like awesome.

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And then what happens is like,

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you actually form a much better relationship

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because they're like, wow, this person like really cared, right?

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And then also in the future, if I say like, hey man,

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do you know anything about this?

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Then they return the favor, right?

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And so Laila jokes, but she's like,

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you have so many favors that you like have uncalled upon,

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like so many IONUs.

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Just like I feel like whenever we need something like you,

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like you have three people you can call

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immediately jump to help you.

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And the only reason that happens is because I jump to help them

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with nothing, like expecting nothing back.

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But just because I know that like long term,

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they may have something or know someone who,

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and it's not because of that, it's just like,

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and that's why it's like sort of a nature,

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nurture, you know, whatever.

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But I can tell you, like, if you can help people,

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you will get more back.

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And your reputation will also follow from that.

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Real quick guys, if you can think about

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how you found this podcast,

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somebody probably tweeted it, told you about it,

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shared it on Instagram or something like that.

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The only way this grows is through word of mouth.

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And so I don't run ads, I don't do sponsorships,

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I don't sell anything.

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My only ask is that you continue to pay it forward,

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whoever showed you or however you found out about this

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podcast that you do the exact same thing.

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So if it was a review, if it was a post,

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if you do that, it would mean the world to me,

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and you'll throw some good karma out there

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for another entrepreneur.

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And so those are probably the three biggest ROI habits.

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The fourth one is what Laila said that I should mention.

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Well, she's like, you should say something about sales.

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And I joked back with her.

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I was like, I think that's more of a skill set.

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And not a habit, not a behavior.

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But I think if there were to be a habit

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that would be associated with that,

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it's jumping into a skill that you are not good at

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with the expectation that my first 20 hours,

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I expect zero return on.

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And so if you can look at new skills that you are not good at,

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or we always have this discomfort

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with acquiring new skills, like let's say,

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I don't know how to run Facebook ads.

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I don't know how to make a landing page.

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I don't know how to manage a team, whatever it is, right?

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Like you're going to suck for a while.

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And I think if you can remove the emotional blockage

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that stops you from taking action

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because most of us don't start that new thing

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because we're afraid of sucking.

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Like just being real.

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Like we're emotionally afraid of sucking at it.

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And so if you think to yourself,

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I'm going to get zero ROI from my first 20 hours.

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Ironically, the first 20 hours

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is where you get like 70% of your gains in any new skill.

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And then like everything after like hour number 20

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is like massive diminishing returns

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that happens after that, right?

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And so like if you just jump into it

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with zero activation for first 20 hours,

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you'd be amazed at like,

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like how many people here, if they actually tried,

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like those of you who are on here,

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we're like, man, I really need to learn how to market.

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If you Google how to run a Facebook ad

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and you spend 20 hours watching videos on how to do it,

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you will be better than 99% of people who try and market.

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Because no one does anything.

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Like seriously, like no one does anything.

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Like, and like most people suck at most things,

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including the things they think they're good at, right?

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And those ones, they also really usually

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aren't that good at either.

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It's because they're pride,

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because they associate the fact that they're good at it.

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And then they stop learning because they think

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they are good because of their ego.

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And so that's actually what the fourth one was going to be.

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I was like, I know she said sales.

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So I think that the fourth habit

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was is absolute responsibility for all situations.

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So it's absolute ownership of your life.

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If anything happens at any time in my relationship with Leila,

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with my relationship with an employee,

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with my relationship with the marketplace,

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whatever it is, like you have to school yourself

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and literally beat the victim out of yourself.

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Like you have to drag it and beat the crap out of it

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until it has no strength in your life.

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Saying like, I'm going to blame my circumstances,

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I'm going to blame my past, I'm going to blame my upbringing,

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I'm going to blame my spouse, I'm going to blame my employees,

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whatever it is, it does not move you forward.

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If you point the finger anywhere but yourself,

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because then it literally gives the power away

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to where you're pointing your finger, you're saying,

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I want the power to be away from me.

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Like I want the power to be away from me.

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And then I'm talking to my clients too,

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like if you ever blame Jim Lunch,

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and like I will take complete and extreme ownership

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over all of your situations, because that is my job.

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But if you want to grow as an entrepreneur,

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you should take extreme ownership

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and put nothing on our business.

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And I'm talking to you like person to person, right?

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Like I will always try and over deliver always.

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But the point is, if we're talking about

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like my four highest ROI habits,

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first one is waking up super early

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so that I can have time to dedicate to big dominoes,

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the second one is so that I can have consistency in my life

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and weekdays and weekends are the same to me.

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So waking up and going to bed at the same time

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so that I have consistency in the most basic way.

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The third, I totally forgot what it was, but it was,

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I think it was good.

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And then the fourth is absolute, oh yeah.

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Giving first without any feelings of reciprocity.

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And then the fourth is absolute ownership.

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And I think that of all the habits

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that I've had to learn in my life,

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because each one of those was learned.

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Like I was not an early riser.

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I did for a very long time,

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like having different weekend schedules

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than weekday schedules from like a sleeping standpoint,

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et cetera.

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And to be fair of all of these,

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I think the one that I that came most nationally to me

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was the third one, just giving first.

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And I think that come honestly from a place of insecurity

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is like I wanted everyone to like me.

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And so like if I get into a new group,

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a new networking group, like I spend a lot of time

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typically asking people what they're struggling with

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and like what skills I have that matchup

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with their deficits,

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and then doing everything I can to over-deliver to them.

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And like treat them as though they paid me to help them.

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And then they're like, do this guy's amazing.

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And then I feel like my anxiety goes down

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inside of an ever group.

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So that might just be a me thing.

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But it has been something that has,

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I've been able to drive a lot of value

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from a monetary standpoint later on in my life

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by being able to call on people

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who I had done favors to paths.

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And then the fourth is literally never giving anyone

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power over your situation by saying it's anyone's fault

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by your own.

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And I will leave with, I've said this before,

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but one of my favorite quotes is that

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we are all self-made only millionaires

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and billionaires own it.

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And so like everyone's like, he's a self-made millionaires,

351
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a self-made billionaire.

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It's like that person's a self-made homeless person.

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That person's a self-made average person.

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Like, but they don't own that.

355
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And there's a reason for it, no one says it

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because the type of person who's going to say

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that they're self-made is going to have the habits

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and the outlooks, but it's going to achieve

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the things they want.

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And so I will leave you with that

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as my four highest ROI habits.

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If you have a manager or a trainer or a partner

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00:14:51.880 --> 00:14:54.960
or whatever, I would highly, highly recommend,

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especially the first two there, the easiest things

365
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in the world to do.

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Like, get your bio clock like regular.

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Like you show up as a leader better,

368
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you have more energy, you have more focus people,

369
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you get so much stuff done is like,

370
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is it not fucking exhausted at the time?

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But like, excuse me, like I'm just not tired,

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you know what I mean?

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And so I can like work and get things done

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that are productive and effective uses of time

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because I'm just not exhausted.

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And so like, imagine if you like felt good all the time.

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Like you can do that.

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It just comes from consistently going to bed at the same time.

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Dr. Cashy, I'll say one more thing.

380
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Dr. Cashy jokes that, so he's my PhD buddy

381
00:15:33.760 --> 00:15:35.600
who made all of Christy's labs

382
00:15:35.600 --> 00:15:39.880
and is a nutrition genius PhD by 21 in biochemistry, blah, blah, blah.

383
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Anyways, he's like, people just,

384
00:15:42.440 --> 00:15:45.760
people just pay me to tell them to do things

385
00:15:45.760 --> 00:15:47.120
that they should already know how to do.

386
00:15:47.120 --> 00:15:50.280
He's like, I tell them to not eat like an asshole.

387
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And I tell them to act like an adult

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and go to bed on time.

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They're like, man, like, how do I have more energy?

390
00:15:57.320 --> 00:15:59.480
I've got all, like, I'm taking all these stimulants

391
00:15:59.480 --> 00:16:00.320
and they're not working.

392
00:16:00.320 --> 00:16:02.560
He's like, why don't you try sleepy?

393
00:16:03.520 --> 00:16:06.360
And then people sleep and then they get like,

394
00:16:06.360 --> 00:16:08.200
they're like, oh my God, this changed my life.

395
00:16:08.200 --> 00:16:11.760
It's like, yeah, amazing.

396
00:16:11.760 --> 00:16:16.480
And so like, it's like, so I tell them to like eat consistently

397
00:16:16.480 --> 00:16:19.400
every day, the same thing, just you consistently.

398
00:16:19.400 --> 00:16:20.680
I don't even tell them what to eat.

399
00:16:20.680 --> 00:16:22.000
And then all of a sudden they start getting healthy

400
00:16:22.000 --> 00:16:24.200
because they're just consistent with something, right?

401
00:16:24.200 --> 00:16:25.680
It doesn't matter what you're consistent with.

402
00:16:25.680 --> 00:16:28.160
Half time being inconsistent is in and of itself

403
00:16:28.160 --> 00:16:29.760
something that most humans can't do.

404
00:16:29.840 --> 00:16:33.400
So, anyhow, I hope this provided value

405
00:16:33.400 --> 00:16:36.280
to you this morning.

406
00:16:36.280 --> 00:16:39.960
And I hope that I said this on Instagram posted

407
00:16:39.960 --> 00:16:42.520
and I kind of like it, may your desire

408
00:16:42.520 --> 00:16:44.080
be greater than your obstacles.

409
00:16:44.080 --> 00:16:45.160
So lots of love, everyone.

410
00:16:45.160 --> 00:16:46.640
Hope you guys have an amazing day

411
00:16:46.640 --> 00:16:50.200
and you crush your goals, try out some of those habits,

412
00:16:50.200 --> 00:16:51.480
try out some of those habits.

413
00:16:51.480 --> 00:16:53.400
I think that they are very high on my habits.

414
00:16:53.400 --> 00:16:54.960
And I think that if you do them,

415
00:16:54.960 --> 00:16:55.920
they're life-to-life.

416
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So an amazing day, get you soon.
