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Welcome back to the game. Today, I talk about how I made my first million and the big difference

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was focused, honestly. There was a clear transition point in my life where I went from doing business

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and I've been doing this for years and becoming a, I mean, Chris is one of those, but a millionaire.

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It seems so cringe to say it. I think even saying cringe is cringe now. I think it's like old

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people stuff now. Anyways, how I made my first million and there were significant changes in my

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behavior and this podcast zooms in on that exact moment and the shift in behavior and then the

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resulting outcome. And I think you'll probably be able to take one, two, maybe more things from this

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episode that could potentially help you out. I want to talk to you about how I made my first million

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dollars in profit. Mind you, the reason I'm so big on profit rather than revenue is that at that

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point, I had already made, you know, I was already making a couple million dollars a year between all

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the different things that I was doing, but I was taking home basically nothing because I was so

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desperate then. I wasn't paying attention to profit. I was just looking at revenue trying to

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beef myself up and feel status rather than thinking about what I was actually taking home.

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And I told you in a, in a different video how I, I got in a head on collision in a DUI at 60 miles

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an hour on the highway and walked away from it. And that was kind of the, the catalyst that ended up

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changing my life in a lot of ways. Mostly because I decided to confront decisions that I'd been

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putting off and make hard calls that I didn't want to make to force myself to focus on one thing.

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And so, what I want to do in this video is talk to you about the result of that decision

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and what kind of happened and transpired in the next six to 12 months, which is anything,

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anything but a Cinderella story. I made the calls. I went all in on gym lunch. I basically

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fire sold my other businesses. And just as a quick tangent on that, like a lot of times I think the

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great thing that we have is sitting right in front of us after we let go of the things that are

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holding us down. I'm a big believer in the theory of constraint, which is, you know, a system will

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grow to, to up to it's basically its bottleneck, right? And then until you relieve that, like systems will

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grow as long as they're not constrained. And so most of us are constrained in many ways. And we just

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do not recognize them, which is why we have things called limiting beliefs that is a constraint, right?

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And for me, in a very real way, I had constraints in terms of all the different things that I was

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allocating my attention to. I had, you know, I think literally like nine or 10 businesses, I'll use

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quotes here that I was trying to run at the same time. And I was spread so thin that I could barely

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allocate anything and I was working every hour of the day and I was drinking half a bottle of

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Johnny Walker at night, so I could just go to sleep. And so anyways, I got in the head on collision,

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I decided to make the next move, which was going all in on gym lunch. And this was the beginning

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of yet another hard road ahead. And so at this time, for those of you who don't know, I started flying

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around and doing, done for you gym lunches. And so what that was was basically Lil and I would

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go and do a gym turnaround. I didn't like to use that word because I didn't think gym owners liked

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it. I was originally going to call it gym rescue, but no one wants to be rescued. So I called it

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gym lunch and everyone was okay with that name. We would fly out to brick and mortar facilities,

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we'd sit at the front desk. I would spend my own money on on on everything. So the offer was

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pretty simple. I said, I would fill your gym in 30 days for free. That was the offer. I was like,

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I'll spend my own money on the ads, I'll spend my own money on the hotels, the food, the everything,

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and the deal is I just get to keep the upfront cash that I collect and then everything

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afterwards that's contract value you get to keep. It was a pretty compelling offer, right? They

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didn't have to do anything, right? They would just say yes and then I would show up.

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I think I'd ask them for $500 to reserve the date just to make sure that they wouldn't

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like not be there, but I made it a refundable deposit. But anyways, I would fly out and

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we would spend all the money in marketing and we would sell on average when Laila and I would go

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would sell an average about 200 people in 21 days. So we'd average about 10 sales a day and then

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we would take, you know, and then we'd fly to the next one. This is kind of what we had been doing

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in 2016 and I was doing this while also having six gyms and two agencies and and and all these

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other things that were going on and I was spread wildly too thin and that's when I got in the DUI

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and then decided to end everything except for gym lunch. We ended up basically, I had to shut,

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I had to, I sold five of the six gyms, I shut down the two agencies and then I had one gym that

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was left over and I put the money from the sale of those other businesses, which is not a lot,

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into kind of the last facility, the partner that I had at that facility ended up feeling like I

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had been taking distributions somehow from the business which I hadn't and then he took what he

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believed was rifle compensation for him not being involved in that gym anyways and basically took

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the rest of the money out of the account. And so I basically was left with nothing so I was

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truly at this, this, you know, rock bottom moment of just gotten into DUI, I just got rid of all my gyms,

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I put all the money from those gyms into this last facility, that money got taken and I then

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decided to close that one gym down and then when I did that, I couldn't sell anymore at that facility

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to generate cash flow because I wanted to close it down, I didn't want to be involved in that gym

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anymore and so I basically stomached rent and payroll out of there with no new cash flow coming in

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and I watched my bank account basically go from some money to no money and so at the end of that,

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we shut the gym down, I got tons of refunds and things like that that ended up happening afterwards

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because people are weird when you shut up business down so heads up and so we just kept but the

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coach that I had at the time was just like just write the checks, do write by everyone and you'll

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be able to, you know, escape this thing unscathed emotionally and more or less I did, I was able,

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like that was some of the best advice I ever got, like I just, I didn't try and pursue anything

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with the partner, I just wrote the checks for all the the customers who even if even if we had

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fulfilled the services which I just wrote the checks and I actually didn't lay low wrote the checks

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because I was so like destroyed by this entire decision, you know, process but anyways I was

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completely, you know, clean slate at that point, I think all in all, I had 23,000 dollars left over

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at that point and so after after trying six pieces of all this stuff I like nothing left and this

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was hard for me because I just spent four years building, you know, six facilities and all that stuff

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and I almost had nothing to show for it and that was one of the biggest lessons that I've had is

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that like you have all these skills and experiences and character traits that you developed

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to show for it like the entrepreneurial journey is one that improves you not anything else

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and so that's why I'm such a big believer in that stuff because like I had these things, these assets

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that I did not value and what's crazy is that in the next, you know, 30 days or so we did

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100 something thousand in sales and so I was like, oh wow, we uh we can do this and so

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anyhow um actually I think what ended up happening is I had almost no money and then we did a

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launch and then I after all the costs and everything I think I had 20 something thousand um in in

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in money for me. The next month uh Layla and I said we were just focusing purely on this business.

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She told all of her friends from high school to quit their jobs right so she had uh six friends

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from high school that all were doing MLM, shake mix stuff um and uh she said hey you know you should

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quit that and start selling this stuff we can make a hundred bucks a pop and instead of you know

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making five dollars on shake mix and they were all like awesome let's do it. In between month

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between uh I think it was like November-ish going into January which is when we wanted to slate

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the six gyms that we were going to launch at the same time which of course makes sense right why go

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one to two when you could go from one to six because it's a brilliant idea of Alex's right and so

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we had one month in between where uh I was going to go launch a gym with Layla we were going to do

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like a hundred grandish and then I was going to be able to that was kind of kind of be the restart

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money right so here's what happens next I get a text from a guy and he's like hey my brother lives

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in the same city as uh where you're starting your new gym and I was like uh I had not started doing

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a launch I was like okay and he's like yeah he's a salesman he really needs a job um he's got uh

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he's got a baby and he's got another one on the way and um it might be a good fit and so anyways uh

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I knew I needed to take a month to kind of put all the resources together to start doing

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the launches at six at a time and training the those sales guys and everything so I was like okay that

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might might work because then I don't have to spend all day selling and so anyways I trained him

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and he crushed it in the next 30 days he did um I think 120,000 in sales in December which is like

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a hard month to do it in and b it was a great first you know launch for somebody who's new which

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also kind of proved the model to me because I had done it Layla done it but we never had someone else

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who wasn't like super tied to me doing it obviously Layla was more invested than just you know

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just an employee right at the time and so uh it was awesome so I was like super excited I was like

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sick this hundred grand is going to be the launch money for the next thing this will be great

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and so um at this point Layla says this guy's a winner I'm going to take him home to meet my

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family which is hilarious because I was not a winner at that time and so anyways I'm at her at her

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family's house Christmas Eve and we had been selling for three weeks at this point so we had you

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know 70 80,000 in sales at this point and what was weird was I was running all the the money through

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just my gym processor because I still you know maintain the processing uh like my POS and um

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and so anyways I always got deposits on Tuesdays and I was like huh this is weird we haven't

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gotten deposits since like I didn't get a deposit last Tuesday and I was like okay that's odd

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and I called them and they're like hey you know um I gave it like three or four days because I was like

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you know maybe it's delayed or something and it had been a holiday because it was in the holiday

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season whatever and so um the deposits supposed to hit it doesn't I wait some days keep checking

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doesn't hit I called them they say hey you're in an annual review uh it's standard nothing to worry

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about and I was like that's weird I've been with you guys for five years I've never had an annual

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review interesting and then waited a couple days called again was like hey man like we're really

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going to need these funds like I need you to deposit these um and they're like yeah yeah it's

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we're we're we're just working through some final things blah blah blah I was like all right

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and so Christmas Eve uh I called them and uh we're supposed to launch six gyms starting on the 26

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so two days later I called the guys up and I was like I'm not getting off the phone until you send

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me the money like I'm not like I need there's a hundred grand that's sitting there like I need

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that money the guy was like sorry you know we've seen some regular activity uh in your account

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and this is because we had written all these refund checks for for clients when I was closing down

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the the gym that the last gym that I had so there's been some regular activity this isn't the way

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that um you know you know you had it seems like you have a virtual business now that's not what

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this is intended for this is supposed to be for a single brick and mortar location so we're

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going to hold on to all the funds for six months and I I lost I lost it and for those you don't

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know me when I lose it I don't actually get like explosive I just get incredibly cold and very mean

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and so I probably said some of the meanest thing like I didn't cost I was just like a destroyed

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the person's character that I was talking to on the phone like that person questioned like why

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they were alive and so anyways I got off the phone and uh layland I parents are supposed to go to

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the movies because it's it's it's Christmas Eve and her dad was like you know he seems a little

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stressed just like he always this way and um and of course I was a little bit stressed at that time

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um and so here's what was crazy is that as we're going to the movie theaters I'm just like completely

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numb I just just like I feel dead on the inside and so we go to the theaters the movies playing in

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front of me I'm not even watching the movie Layla holds my hand and she's like what's going on

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I was like until you later um she takes my pulse my resting pulse is like 120 in a dark movie theater at

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age 27 um I was stressed out of my mind and so we left the movies um and I told her I was like the

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money's not coming she was like what do you mean I was like they're keeping it she's like can they

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do that I was like apparently like this is the first time I'd even known this that a processor can

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hold money and so anyways I got home I still owed the salesman from the last month who'd done that

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huge launch like this this all these sales that had happened somebody had sold them right but I

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didn't collect the money from it and so I owed a 22,000 dollar commission check and I had 23,000

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dollars left and it was on money that I never received and so um in in congruence with the the

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lesson that I had learned from you know the the clean exit of all these other things which is like

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just do right by everyone and then you won't have any emotional scars that would carry with you

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and so I wrote the check um actually I wired it for 22,000 and a thousand dollars left um and

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that's when we got home and I told Layla you know everything that I had done um I was like I have

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a thousand dollars left and we were supposed to want she had told her six friends to quit their jobs

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and we were gonna start launching gyms two days later on the 26th um and I was like I have a thousand

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dollars and I have a credit card that has a hundred thousand dollar limit and I was like I will do

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this I was like but this could go horribly wrong so you don't have to stay with me if you don't want

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to and um that was like this was the moment for me that I that I knew I was gonna marry Layla

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and she said I would sleep with you in her bridge if it came to that she's like we'll get through it

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and that was what I just like I wanted to like you know I would I would have been teary but I was

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so emotionally numb at this point that I just wanted to just like keep moving forward and keep

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keep keep getting through it and so anyways 48 hours later um I make all the ads I set up all the

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campaigns all the funnels all the everythings and uh I remember turning the campaigns on for all the

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six locations that we're gonna do is like off to on off to on off to on off to on off to on

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and I remember I was sweating I was literally sweating when this was happening because I just felt

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such dread I was like this could literally just ruin me I like right now I have no money but I'm

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I've never I'm not in debt um and I'm gonna be going in debt at a rate of $3,300 per day of money

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that I do not have and so anyways I turned it on and the six guys were at the locations I was and

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it was $3,300 days I was paying for hotel airfare food car um ad spend and commissions every

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single day for six guys and I had remember I had a thousand dollars right and so it was all

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coming out of of a credit card and the next 30 days um and we ended up getting canceled by the

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processor right I told you it's the beginning of the story so I started all this and I had no

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way to process money so these guys are getting leads they're making calls they're closing deals

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and I can't process the money all right and so the so we're sitting there right and and and these

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contracts are just coming in right and we had them scan them so we had this mobile app and we had

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this central drop box which of course is not PCI compliant I had no idea what PCI compliance was

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and so we had this one lady that we used to work at my gym that I was paying part-time to

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processes mind you I didn't understand what like how much work this was because we were doing like

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50 sales a day right um between these locations at like 500 bucks a pop and I was paying someone

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for part-time four hours a day of contract work which was just insane it was like it was probably

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two people's worth of work and I was paying somebody part-time it ended up that ended a blog

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up because she couldn't do that and her full-time job so and and we didn't even have a way to process

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the money anyways right and so anyways we're we're I'm calling everybody I know to try and figure

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I was like hey can you process this and then you can keep 10% and just send me the rest of the money

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and people were like I don't know man like I don't know if I want to do that and so no one would

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process the money for me and so um I called you know every person I knew and then I finally got in

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touch with a guy named Alex Roy at the time uh who specialized in like high-risk processing which

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is basically the category I was in at that time and he said I can get you set up and I was like okay

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cool um he said but given the record that you have right now uh because you just refunded all those

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all those people at the last okay she's like they're gonna want a reserve which means they keep

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a certain percentage no matter what um and they're gonna put a limit on how much you can you can

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you can charge and I was like okay cool he said they'll give you a 50,000 dollar limit and I was like

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dude I need like four times that and he was like sorry man that's what I can get you um and so

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the last week of January all right so we did we were doing you know we're doing five six you know

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a thousand a day um in sales maybe more than that and I had no way of processing it right and then

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the last week I get this processor for $50,000 and I run I run $50,000 in a day right and uh he's

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like okay here's the good news is that it's per month so it was the end of he's like so this

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week you can do 50 and the next week you can do 50 and then I'll see if I can get more lined up

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more processors at 50k to allow you to start processing for them and I was like okay fine

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hey guys love that you're listening to the podcast if you ever want to have the video version

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of this which usually has more facts more visuals more graphs you know drawn out stuff sometimes

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it can help hit the brain centers in different ways you can check my youtube channel it's absolutely

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free to check that out if that's what you are into and if not keep enjoying the show

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so next week we do 50 on that same processor and then we set up another one um and another one

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another one and I was able to like catch this this falling plane as it's going um and we ended up um

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somehow I think we ended up processing 100 grand actually that first month I think he got two

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people he got somebody like the last day of the month and I processed another hundred um sorry

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another 50 to get a hundred for that first month and the next month I had three processors so I was

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able to process 150 and things actually started uh working out right so I you know we did a hundred

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thousand which basically discovered my credit card though which is doing 3 300 a day right so I

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just boom I'm back to zero again but at least I like had a way of getting out of this thing right

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so the next month I think we did a hundred and fifty or 180 I have the chart in my book um

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hundred million dollar offers uh I can't remember what it was but it was somewhere in there

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and so I processed that February and we actually had a profit that month so I was like holy cow

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like we I think we made like 30 or 4 grand and I was like oh my god I think we might we might get

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out of this right but wait there's more there's more to the story it gets worse and so I think we're

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I think I'm in the in the home stretch right and so then March rolls around all right so at this

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point people that we had sold in January um we we were selling six week weight loss programs at

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local gyms all of a sudden I see this massive hit on the bank account for a hundred grand

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and I was like whoa what's going on what happened and it turned out that two of the facilities that

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we had launched in January um and this is now at end of February beginning of March um they told

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a number of their uh clients hey if you refund uh you can just sign up through me uh and I'll

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I'll do it for less and so we had already paid for the airfare of the flights hotels commissions

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ad spend for all these sales so you know the margin on this was low-ish right I was probably running

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20% margins and uh that hundred thousand completely wiped out all of the savings that I had over

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the next the last month or two right um and uh and it was actually more than I could even handle

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and so we had to sell more to cover the refunds and so this is where things got even more fun

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and I say that's our castically so this is what happened next February we do more money

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March I know that we have to sell even more so I hired two more sales guy we do eight launches

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that month and that's to cover the refunds that are starting to come in from January all right

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you can probably see where this is going the refunds start getting worse there's more and more and more

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it turns out after everything 35% of all of our of all of our sales that we were making were getting

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refunded which is an astronomical number that is hard to even comprehend and it was because we had

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no control over the fulfillment right so we were selling and then other people were filling

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on contracts that we had sold and so and there was a lot of you know hey just refund sign up

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through me don't worry it like because we'd be gone right we were already we'd already left the

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location and these people were getting fulfilled on contracts and so we didn't have the relationship

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with the customer the business owner did and so it was a really dumb model from that perspective um

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I learned right one of the lessons I learned there was control the like you want to control everything

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and then if you want a life lesson and so anyways the next month were we we we have to sell more

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and so I think we did 280,000 the next month and I was like okay cool but all of the access cash

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that came from that from like the profit went into funding these refunds from the month before

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and then refunds just kept going up and so I knew that in April I was going to have to sell even more

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to cover the refunds from February and March and I felt like I was in a death trap I was like I

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don't know how to get out of this like every month I have to sell more to cover the refunds from

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them a month before but then the cash from these things I'm going to need to cover the next month

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and sell even more and honestly I had no idea what I was going to do and so um all of a sudden uh

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Leila at this point because she still has one foot out the door a little bit because she's like I don't

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know about this guy um and so this whole time she'd been living on like three thousand dollars a

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month that she was getting from her like online coaching business so she transitioned her personal

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training clients to online um and she was doing like three grand a month from that and I was like hey

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why don't we take the middleman out of this we know how to mark and sell weight loss let's just

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sell it online which by the way is a massive transition from doing brick and mortar um but anyways

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I was like you know I was in absolute desperation and so I wrote one of the best sales pages of my

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entire life out of just sheer need took me two days to write the sales the sales letter maybe three

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and I didn't even like get up from the computer I was just writing the sales letter and so um

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I started running traffic to it and we started doing a thousand bucks a day um of just online so

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there was no mark there was no uh it was all margin right minus advertisement and I was like holy

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cow this could work right and so we had eight sales guys and so I was like okay we can tell these

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guys they don't have to sell gyms anymore they can sell from home they can see their wives and we

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can do eight thousand a day because if we're doing a thousand just just with her selling we could do

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eight seventy more guys and do eight thousand a day and so I told the guys the next month uh the

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gyms that were lined up to launch the next month hey we're not gonna we're not gonna be doing this

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anymore sorry we're gonna be going in another direction and they were like hey man like we need

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this and um I was like sorry man like I it's just it's just I'm not doing that model anymore

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and um they're like well can you show us what you're doing because like my friend told me that you

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signed up like 200 people at his gym in like three weeks and I was like no man sorry and uh

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there's like do please like I was like I'm not flying out there man I'm sorry I'm not doing it um

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and so anyways push comes to shove I was like fine I'll show you how to do it I was like but I'm

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not flying out there to save your ass if you can't solve he's like no no that's fine he was like

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well how much to show me how to do it and um at the time I picked what was the highest number I could

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possibly imagine in my head which was six thousand dollars and I said that because I didn't want

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him to say yes and um because I didn't want to do it I just wanted to move on because I was so

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hopefully at this point you see how jargon you know scarred I was by all of these experiences leading

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up to this um and the guy said okay and I looked at the phone and was like you've got to be kidding

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I was like holy crap and so it was six thousand dollars and then I had seven more guys that I was

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supposed to call you know to tell them that I wasn't gonna do their launch the next month and

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so the next conversation I had I was like well shoot if I'm gonna do it I guess I guess I have

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to make it now that I sold one of them this whole program um next guy same conversation with

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the same way and he was like well how much I was like eight grand he was like okay and I was like

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holy cow and then uh every single one after that uh said yes and I ended up doing sixty thousand

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dollars in sales in a day and I I looked at Layla and I was like we might be able to get out of this

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and um at that time as much as people talk about the romantic like vision and strategy and

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and impact and saving lives and all this stuff like it wasn't any of that I was just trying to

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be able to not be in debt and pay the pay the bills that were mounting every single month off

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and so I knew that I needed to make like a hundred and fifty thousand in profit in the next like

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thirty days or so I in order for this to work right and um this was the only way I could do it and

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so what I did was I I called you know those guys they all bought and then I called up every gym

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that we had launched at that point which was like thirty two I think and I called every one of those

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guys was like hey you know how we filled your gym up uh want me to show you how I did that and

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they were like yeah that would be great that's exactly what we did and so I ended up doing like

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three hundred thousand in sales the next month selling a digital product which was um actually more

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like a consulting type thing and here's what's crazy the next thirty days uh the average gym that

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used the consulting program uh gym launch uh did thirty thousand dollars in collected cash not contract

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not contract not anything like that but thirty thousand dollars in sales in the next thirty days

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and uh and then that is when everything took off like a rocket because every single one of those

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guys told every person that they knew that was in the gym space like dude I just did this thing

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and it killed that was what gave birth to gym launch as it became the consulting company the licensing

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company um where we license out all the materials all the ads all the copy all the scripts how to

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set up the the lobbies and the thing is is that when people ask me about the story and this is you

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know now we're we're six months into twenty seventeen at this point so I've gone through like the hardest

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eighteen months of my entire life that is when we just went from uh I think we did a hundred grand

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that first you know month or last last few weeks then we did three hundred than four eighty

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then seven eighty then a million then one two then one five one eight two two two like we just kept

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we just grew like like a rocket and a lot of people think it was because of the marketing

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that I was running at that point but it wasn't there was a lot of it was just the word of mouth and

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the actual product worked you know what I mean um and I use that as an example because like right now

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I launched the the book hundred million dollar offers it's ninety nine cents um with one post

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on my instagram which is not that big um of a following and right now it sells about a thousand

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copies a day with no funnels no ads no whatever um and it's because the product was good

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you know and people talk if the product's good and with this product I was able to charge and

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egregious amount of money but it was because we chart because we were making people so much money

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like if I if I gave you a system that made thirty thousand dollars on average in the first thirty

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days how much does that system work right most guys charge you know for franchises they'll charge

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five hundred thousand first system that doesn't like that right and I was just charged on sixteen

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grand because I was like holy cow like they're gonna make double their money in the first 30 days

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if they just do this right and I was so I knew every aspect every piece of this process because I

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done it not only for my six gyms but for the thirty plus that we had launched and so like I knew

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the differences between different markets I knew how to train sales guys to get them to do it I

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knew how to position the offer I knew how to do the the layout of the sales room and the lobby so

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you can maximize the amount of people that you could sell I knew how to do the nutrition

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consultations the next day so you can cover all the ads bend um just with product sales right like I

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knew all these things because I did it and so I tell this story to illustrate one thing one is that

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what you were going through now doesn't mean like your work works on you more than you work on it

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I was developing skills character traits and beliefs through this entire three four five six year

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period of just of just eating shit that I did not know was for me and so we think that the first

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business the second business the fifth business you started is going to be the business that's

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going to be it for you but like the journey's long you know what I mean and you accumulate these

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skills and these beliefs and these traits over time and those become the things those are your

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actual assets right the businesses are just manifestations of those assets and reality and so

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as uh as as these things took off right um my you know my life radically transformed uh

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and the piece that I I get a lot of questions about is like how can I do what you did in my

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space or in my niche or my whatever and the thing is is people want to skip the first five years

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of the story right the first five years was that I I didn't sell a question how to make ten

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thousand dollars a month from a gem when I had my first gem I didn't do that one I had a second

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I didn't do that one I had a third I didn't do that one I had a fourth I didn't do that one I had a

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fifth I didn't do that one I had a sixth right um because I didn't feel like I was good enough

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and it was only uh and even then I started doing the launches as the next thing because I wanted

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to make sure that everyone always got way more value than they paid me which was zero they paid

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me nothing and I would fill their gym up pretty good deal right no risk for them and so I did that

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for almost two years doing the doing the gym launches right where we fly out and you already

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know how that went which was difficult and hard for me but I learned so much I learned how to run

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a virtual sales team I learned how to do all these things so that when I did have the next opportunity

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that lined up for me we went from zero to 30 million in the next year in revenue because I had

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accumulated all of these skills and these character traits that I would note not otherwise have had

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and so a lot of people want to just jump to that part but they don't have the skills they don't

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have the character traits they don't have the beliefs that align with what they want to achieve

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and so I'm a big believer that the foundation that you set is going to dictate the height of the

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peak of the pyramid that you want to build within your life and the business that you want to grow

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and so most people have a very small foundation they took a course and then they want to start

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selling how to you know run Facebook ads right or whatever and so the the the reality is that

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they're just not good enough and that's why the thing that they have just doesn't work that well

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which is why it doesn't make money which is why they don't make money right because the amount of

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money that you'll be that you will make will be will be predicted by the value that you provide

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to the marketplace that's always what it is I know this is a longer story but I think that hopefully

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it illustrates one that the path is not straight two it is is fraught with difficulty and mind you

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me telling you the very the quote end of this story is that like oh yeah then you know everything

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took off like a rocket all of these types of problems there was different problems that we had to

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solve then which is like how do you double every month and somehow keep up with high quality

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service and and support and and train talent while also bringing new people in and keep a

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culture in all of these things but at the end of the day the product brought us so much forgiveness

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from our customers because they were just all making so much money using the systems that we had

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laid out that we were able to build the infrastructure as as the plane was flying you know during the

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journey and so anyways that was that was the transition of me going from broke and looking at

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bankruptcy lawyers to we did three million in profit just in the last like four or five months

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of that year and then the next year we did seventeen million in profit and that was because I

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switched from a a service to to media which has no cost of reproduction so there's significantly

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higher gross margins on it which is a better opportunity vehicle and what's interesting about this

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and I'll just I'll hit this because I probably make a video on this one concept alone and I think

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it's worth highlighting is that when I had my gyms right that I had relatively the same skill set

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right I knew how to help people lose weight I knew how to be you know I knew how to market I knew

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how to sell I had these locations all of that from there I transitioned to a done for you sales model

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right and I made more money right now I had some issues it's funny because I could look at that

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model now and fix it in two seconds because it's obvious what I would need to do to change the model

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but I didn't do that but I made more money in terms of revenue and you know in terms of net margins

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I was making more but there was holes in the in the actual way the model was designed which is why I

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had to do with all these other things and then finally switched to licensing code and media right

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and that is where you know the highest gross margins exist and so I had the same skills right

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but as my beliefs changed and my character traits changed and developed I was able to switch

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into better and better opportunity vehicles for the same set of skills and that is what that

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was what ended up creating the fortune that Layla and I were able to you know a mass in this period of

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time and it was because of of that transition through different vehicles repackaging the same skills

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and so the first step in this is getting the skills to to repackage and I think most people just

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want to skip that part which is the rocky cutscene that every single person that I know is successful

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does that no one wants to talk about every every single great big business owner that I know

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have these years of thinkless work where they develop these skills these traits in these beliefs

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that end up setting them free and everyone wants to just take the the one course and things they're

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going to become a millionaire in six months and it's just not the case and so many people are far

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ahead of me in their entrepreneurial journey you know that I was in my first two years three years

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five years and so I tell the story to hopefully give anyone hope who's like two years in and

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isn't making money it's like well multiply that by three and then that's about where I was where I

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started making real money so anyways lots of love mosey nation I love you all my name's

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Oxford Mosey I own acquisition.com we do about eighty five million dollars a year in revenue and

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I have absolutely nothing to sell you keeping awesome if you did enjoy this hit the subscribe button

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and I'll see you in the next video and if you didn't like this then I'll love you either way

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all right lots of love I'll see you then bye