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What's going on everybody? Hope you guys are doing an awesome amazing Monday. I spent the entire weekend making presentations for our gym, lords, mastermind event that's coming up, so stoked, so many, so many slides.

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But that being said, I wanted to bring something up that came to my attention this weekend, and I thought it was worth mentioning for those of you who are in this group, and it's, I tell you to watch your mouth, and the reason I said that it's most, most like it's catchy.

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But also because one of the reasons that a lot of gym owners will come talk to me, be like, man, I wish my team worked harder, I wish my team cared about my customers the way I care about my customers.

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I feel like they don't care, they only do the minimum, they're not like invested in the clients, if someone walks in, sometimes they ignore them, or they're just not as energized, and they seem like they're just going through the motions.

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And for anyone who's like dealt with our team, so any of the gym owners who are here, what's up Steve, what's up Tim, what's up Spencer, for any of the gym owners who are on here, like you guys can probably tell the other gym owners who haven't dealt with our team, like our teams in love with gym owners.

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Like they obsess about gym owners, they work in their free time, they work on the weekends, they work until midnight every night to serve our customers, and it's because they fall in love with the customers.

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And that didn't happen by accident, and it was something that took me a really long time to figure out how to do, and obviously half of this is because my wife's way cooler than I am, and she made it just the team.

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But when I started out in the gym, I would be like, why don't you guys do this, why aren't you guys doing this, like this is what you need to be doing, this is what you need to be doing, I kept saying you like that, it would never happen, they'd be like, and then they would never execute.

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And so what I had to realize was the way that I was talking about my customers in front of my staff, especially, wasn't aligned with what I wanted to be happening.

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Like I said we were all about service, I said we were all about creating an amazing community, except when customers would walk in, I would go into the back room, was I didn't want to talk to them.

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And like I would be sometimes short with my own customers, because I was like on too busy in my business, right.

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And what it did was I use leading with that example of like not caring, you know what I mean.

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And so like it didn't matter what I said, it matter what I did.

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And so the culture always has to start at the top, right. There's two aspects to scaling service, which is what the business that we're in, you have the culture of training, right.

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So the training you can still automate, which you should hopefully have automated training for different positions, that way everyone has the same one morning process.

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And if you don't know how to do that, you just sign up for gym lunch.

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But the other aspects of the culture, and I think if anything, the culture will get you so much further with your team in terms of productivity, which is why all these corporate trainers on this stuff talk about it.

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Because once you have an actual team, like you're in the soft skills of managing people.

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And the difference between like highly effective team and a mediocre team is like three, four, 10 to one in terms of productivity.

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And you don't need like a lot of sense is like I wish I wish I could just get more out of the people that I have.

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It's not like the way that you do that is by instilling a culture of excellence, world class support, and then leading with the example, right.

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Like I love seeing like the past at our church in Albuquerque is known to like pick up the pebbles on the sidewalk.

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He's a, you know, they do it's it's a probably 10 to 15 million dollar a year church, you know, in terms of revenue that brings big church, okay.

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And he's picking up pebbles on the side of the sidewalk when he's got hundreds and hundreds of volunteers that work at the church.

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And we asked him about it and he was like I do that because I care about it and I want it to look clean.

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But what happens is now you see all of the employees without him saying anything when they're around and they're like just hanging out, they start picking the pebbles up and pushing them into the grass.

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Right. And so it's that tiny bit of leading by example from like your actions of like if you tell people like hey guys I want this place to be spotless when you walk in.

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Do you start like like organizing things, cleaning things up like like having an owner mop the floor.

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I'm not saying all the time, but I'm saying every once in a while demonstrates how much you care about certain things being done.

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Real quick guys, you guys already know that I don't run any ads on this and I don't sell anything.

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And so the only ask that I can ever have if you guys that you help me spread the words we cannot more entrepreneurs, make more money, feed their families, make better products and have better experiences for their employees and customers.

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And the only way we do that is if you can rate and review and share this podcast.

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So the single thing that I asked you to do is you can just leave a review, but take 10 seconds or one type of the thug that would mean the absolute will to me and more importantly it may change the world to someone else.

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And to the same extent, how you talk about your customers when you were like man I wish they cared more about my customers.

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Usually we need to care more about our customers and how we how we talk like the like we had a culture meeting at gym launch like a month and a half ago.

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And I basically explained our origin story like where we came from and like I got in the gym business and all this stuff and like I got really really choked up and I like could barely talk because it was so just like overwhelmed with emotion of how like.

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Why we pushed so hard and why we're trying to like reset that standard in the industry and like why we want to help gym owners get their gyms back.

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And just because of like all the stuff that I had to go through like sleeping on the floor and for nice straight months and like living out of my car for such a long time.

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You know what I mean to figure this out and getting screwed by business partners like having my bank account emptied like I mean literally everything you can imagine like I've had you know what I mean.

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And I don't want anyone else have to go through that and so I was explaining that to the team.

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And if you can have those types of meetings or they remember why you like remember why you started is just as important for you as the gym owner and for your team even more so than it is sometimes for the customers.

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So if you have the weekly workshop meetings which if you are in our program you should be doing with your team like take a moment and remind them of why you got in this and why is this important to you and why your customers mean so much to you.

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Sometimes you'll get emotional and then you like it'll remind them why they mean so much but then it like the way you talk about it to your staff you're selling your staff on the importance of what they do by the conviction that you're speaking about it with.

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And so if I want my service to my gym owners to be like the worst thing that can happen here's the counter example is when you're like can you believe that Carol asked if like did you see Carol squat like she asked like is this parallel like she was like this far above or like you know like she asked if like beans were a carb.

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You know like when you talk about your customers like that like as though they're stupid or as though they're less than and like they're just the muggles or the plebians right.

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When you talk about them like that some of you maybe guilty of this me like that's kind of me like I can't believe she didn't sign that like why do they keep doing this like they rather than like us.

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They talk about it like that they will exhibit that behavior and it was something that I had to change actively in myself because I was like the reason that my team I had to own it and be like the reason the team isn't performed the way I want them to is because it's me it's my fault.

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And so I had to re-engineer high talked about everyone like it would be really easy for us for me to be like how can these gym owners not know how to set up a pixel how can they not know how to set up a landing page like it's not that hard to set up a Xavier between here and here like it takes 10 you know three minutes.

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I talked about gym owners like that my staff would start acting that way on support calls with gym owners and then we wouldn't have world class customer support but instead I'm like we're here to serve them that's the point like of course that like they don't know that they're not supposed to know that that's why they're paying us for help right it's the same thing if someone doesn't know how to like how vest like if

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Romaine lettuce is a vest or carrots or vegetable or fruit or whatever right if someone makes that kind of comment and

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like someone and like one of your trainers like laughs about it or makes fun of them like like like that's where you have to address it and be like don't talk about them like that.

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Like of course they don't know like that's why they're paying us like if they knew they wouldn't pay us like that's the point like if they knew they wouldn't need us like that's like we're trying to help them.

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And so it's really like speaking from that and then living it by example so not only the words but the actions that you fall up with and so like you need to be 2x 5x what you want your team to be in terms of the service in terms

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of the care in terms of the actions that you take in order to make your clients feel amazing and then they will follow suit at half the level that you will start with but it starts with you.

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So, lots of love, hope you guys have an awesome Monday.

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Mania Monday, Mastermind Monday, it's coming up I'm so excited and if you are on the fence about gym wash you should do it.