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Hey, what's going on?

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I'm happy Tuesday.

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I think you guys are having a great second day of the week for those of you who go by

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normal weekdays.

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I just came off of a 10-day bender of events that we had in person, which is awesome,

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very filling up the cup figuratively.

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And so I have a lot of like little, lots of repeat questions and things like that that

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got addressed.

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And so I may have a flurry of content that may be coming your way.

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And so one that I woke up today thinking about was about leveling up.

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And so one of the biggest, your most successful podcast I had recently was Skill stacking,

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right?

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What, like why you're not breaking through, why people get stuck at the same levels.

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And so what I wanted to do is actually break down kind of the next steps of that, right?

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And so it came clear because one of the people who are out at our event, Leila described

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a pyramid, right?

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John Wooden's pyramid of success and his entire pyramid is a series of traits that will

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create success, right, that engender a successful person.

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And so I thought it was interesting to overlay that with kind of the common stuff that I

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talk about with Skill stack, right?

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You have to apply more and more skills.

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And you always have to frame your lack of growth in terms of the deficiency or deficit

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or lack of skills so that you can then be in control of fixing it, right?

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So if, for example, you cannot create consistent sales, it's not man, there are no good sales

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people.

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It's, I lack the skill of finding, interviewing, training and managing good sales people,

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right?

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And so now it is something that's under your control rather than you being a victim of your

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circumstance, which you cannot control, right?

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And so if you're consistently framing your problems that way, then you're able to identify

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the skills that you lack.

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Now here's where it gets interesting.

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And I was thinking through this a little bit more because I had a lot of people ask questions

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about it.

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In the beginning, you have to definitely stack skills.

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You have to find your deficiencies and learn them and learn these new skills so that you

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can get the first real money to come across the bridge, right?

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And so you rapidly break through these transitions as soon as you acquire a new skill, right?

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If you know how to generate leads, huge explosion in business, right?

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If you learn how to sell huge explosion revenue and profit, you learn how to sell high-take

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it, another skill, huge explosion and bottom line, right?

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Now you start acquiring these skills and that's useful.

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But what happens next, and this is where people get stuck, is that the next level is not

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necessarily skills.

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Sometimes it's skills in addition to character traits, attributes, right?

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And so I would say like for me right now, the two attributes that I needed to work on

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were focus and patience, right?

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Probably the last three years, I have tons of scars, of times that I wasn't focused and

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I try to do too many things because businesses die from indigestion, not starvation.

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I'm going to say it again, businesses do not die from starvation.

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They don't die from not having enough.

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They die because the entrepreneur takes on too much, right?

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There's always opportunity and the higher up you go, the more opportunity comes knocking

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and the sexier the opportunity looks the higher up you go, all right?

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And so your ability to say no, which is focused, which is an attribute, you could say it's

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a skill, but I think it's much more character trait of who you are, right?

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And so to the same degree, if you could say consider leadership, a skill, leadership

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a lot of times is acquiring a number of inspirational character traits that other people will look

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up to you for so that they're willing to follow you, right?

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You don't follow someone who's an asshole who doesn't care about you, who doesn't stick

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with their, the commitments who, who just doesn't exemplify things or morals or traits

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that you want to, you know, that you want to aspire towards.

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And so if you're trying to lead people, then you have to embody those character traits.

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And so I wanted to differentiate that from skills because you definitely need to

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level up in skills, but your character traits have to follow and suit.

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And I can say this because if we're at these, you know, we're at our summits and whatnot,

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I was joking with some of the gyms.

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There was like some of you are curious, they're like, man, I can't get through no one

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wants to like my employees don't listen to me, like, please suck, they're stupid, terrible

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belief set, by the way.

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But I was saying, some of you meet each other and we're like, well, dude, have you met

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you?

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Like, duh, right?

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It's like obvious.

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And what's even funnier is that that dude might be you, right?

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And so consistently thinking about that in terms of like, okay, sure, here are the tactical

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skills I need to acquire.

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I need to know how to write copy.

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I need to have it creative.

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I need to have headlines.

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I need to know how to create a funnel.

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I need to know how to get people to opt in and you know how to nurture leads.

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I need to know how to work that in total number of outreach attempts.

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I need to learn.

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Now, this is one where we're more of a character trait.

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I need to learn the focus and the consistent effort, right?

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And so sometimes in the beginning, it's the skills, right?

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And then later it becomes the traits that you have to do to consistently execute those

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skills.

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Consistency is not a skill to character trait, right?

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And a lot of people don't have that character trait associated with actions and the skills

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that you do in business, right?

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So if you're consistent by throwing nature, you're probably also focused, right?

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And if you're consistent and you're focused, patience typically comes.

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And if you do those things with patience, then the outcomes typically happen on their

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own without thinking about it.

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Now, here's where I think it also gets interesting is that if you're looking at the skills, like

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in the beginning, you have to acquire a lot of different skills, right?

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Because it's like, okay, I learned how to write copy, but I still don't have leads, right?

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Because there's more skills that need to get stacked together to create the overarching

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skill, which is generating leads, right?

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That is a skill set end of itself, right?

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I think people to say yes is a skill set of sales, but that would mean knowing how to

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build rapport, knowing how to manage your energy, knowing how to manage your head state,

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right?

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Knowing how to build scarcity, knowing how to provide value, knowing how to communicate,

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right?

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All of those things are things that would encompass within the, like, breaking your beliefs

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are on pricing, breaking beliefs are on money.

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All of that stuff is stuff that's going to encompass somebody who's a closer.

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Now, then that person has to be consistent, then they're even higher closer.

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Somebody who's not hot and cold, hot and cold, hot and cold, but someone can consistently

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produce at a high level, right?

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That's character trait, right?

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Not a skill.

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So in the beginning, you're learning lots of new skills, right?

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You're trying to build the steps of the bridge, the bricks of the bridge across the barriers

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so that you start getting the flow of money that start going your way, right?

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It might need to learn 30, 50 skills to actually make the first dollar go all the way across

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the bridge, and then the next one follows after that.

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Now, what gets interesting is that now that you've learned lots of skills, then typically,

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once you do that, as soon as you start getting the flow, then it's, how do I get better

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at those skills, right?

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So in the beginning, you're patching holes, and then after that, you're deepening the

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skills, right?

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You're getting better at those skills.

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So instead of thinking more, it's thinking, sorry, instead of thinking more in terms of

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variety, it's more in terms of depth, which is kind of like the next level, right?

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And so first, it's the variety, then you have the depth, and then I would say the next

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piece, right?

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The next thing is the character traits that must be associated that you learn as you go,

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right?

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Because these character traits are things that have to happen in order for these skills

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to be consistently executed, right?

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And then for you to have the focus and the patience to consistently continue to dive deeper

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in these skills that you now have initially acquired, right?

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It's not like you check the box and say, I know how to write headlines.

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Well, G-Wiz, you can get better at writing headlines.

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You can get better at writing copy, and so there's a minimum proficiency that you need

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to do just to be able to fill the hole, right?

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But then going from filling the hole to massively digging deep to the center of the Earth's

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core where all of the goal is or whatever it is, right?

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I mean, the analogy is okay, but you get my point, right?

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Is that that is where you get the amplification, right?

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And so it's first you develop the skills, right, at a proficient level.

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Then you dive deep on those skills so that you get better and better at them, and typically

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that comes through consistent execution and repetition, which means that it takes the

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character traits of focus and determination and drive, right?

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And being able to be consistent and not go away and start looking at shiny objects, looking

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at shiny objects, looking at a new opportunity, looking at this other side hustle you want

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to do, whatever it is, right?

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Because there's always new things and what's crazy about this is that the higher up you

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go, the more seductive the woman in the red dress looks like.

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And I'm saying that from Matrix is my all-time favorite movie.

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The woman in the red dress, I'm using this as a parable or whatever, visual for opportunity.

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And when you're starting out, the woman in the red dress always looks attractive.

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And the thing is, is that the higher up you go, the more of a ten she becomes.

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Now, if you're a girl, then I don't know, a guy in a red suit with, maybe that looks

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more like a pen sense, forget about that, but whatever George Clooney or whoever your

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person is, whatever, you at my point, is that, like, I thought that I was having discipline

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and saying no to a certain level of opportunity when I was starting my gyms, right?

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And I had to develop that discipline.

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Hey guys, real quick, if you're new to the podcast, I have a book on Amazon called 100

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million dollar offers that over 8,000 five star reviews and it has almost a perfect

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score.

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You can get it for 99 cents on Kindle.

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The reason I bring it up is that I put over a thousand hours into writing that book.

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It's my biggest gift for our community, so it's my very shameless way of trying to get

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you to like me more and ultimately make more dollars to that later on in your business

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career.

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I can finish the part with you.

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So that's my gift.

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Go check it out.

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Amazon and back to the show.

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And then we started, and then we started making a few million dollars a year.

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And I was like, okay, I need to develop a new level discipline because there's more things

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that I want to do that I have to not be able to do, right?

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One of the biggest successful things I did was not start the supplement company until

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a year and a half after almost two years after Jim once started.

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All right, I had planned starting the supplement company at the same time as I started Jim

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once original three and a half, four years ago.

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Like they were at the same time I wanted to do both.

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And Layla, the angel that she is was like, no, that's stupid, don't do that.

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And so she thankfully was like, you have to have, you have to stay focused.

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And so because of that, we were going to have the explosive growth that we did and then

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at the right time, we were able to bolt that on.

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Now, big, big, big, big picture.

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I don't know if I would have done it again.

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I still probably would have stayed even more focused on Jim March if I could do it all

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over again.

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Now we have it, you know, we write a check for $600,000 every single month to our Jim

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Lords in terms of commission checks.

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So that's real money that I get to send back to the community and that's very fulfilling

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for me.

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And it solves the problem that I always had on a hemogen.

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So there are reasons that I did it and so like, history will tell whether it was the right

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call or not.

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I can never live the life of what it would have been if I hadn't done it.

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But I think if I were going back in time knowing what I don't know, I might not have done

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it.

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But you never know.

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So I'm telling you, like I've made these mistakes, you know what I mean?

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And the thing is that that level of opportunity looked even more seducting or seducing or whatever

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the word is, when we had two years more of a distribution base compared to when we had

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at the beginning.

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And so I wasn't able to say no to her that opportunity later on as I wasn't beginning.

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And that was a deficiency in my skill set at the time.

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My character trait of staying focused, right?

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And so like I'm saying all this, if you're looking at it in terms of in verticals, the

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first step is filling the holes and that's stacking all the skills together so you can

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get the first dollar to go over.

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And that's just becoming proficient.

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Not amazing.

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Just proficient.

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You don't have to be an expert at running traffic.

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You just need to be able to actually know how to run an app.

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And the thing is, is that most proficient skills only take like, like not a lot of time.

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Like you can Google how to do X.

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And if you consume for like two hours of information, you'll probably be proficient.

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Most people just don't take those two hours to do it because it's uncomfortable and you're

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not good at, right?

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So you consume the information and then you try, right?

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And then you fail because you're not good at it, you learn, and then just use those first

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initial tries.

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You learn more in your first 20 sales than you do in the first 20 hours of learning about

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sales stuff, right?

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You first time you actually step in the ring, you learn more about fighting than you do

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during all the time that you were practicing, right?

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Because it's real, right?

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So you're developing, you're stacking your skills and you're becoming proficient at it.

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Next step, you have to do repetition and being willing to get punched in the face over

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and over and over again, right?

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So that you can deepen those skills.

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And that's what amplifies the skills that you have so that you can get to another level.

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Then as you get to another level, then your character traits need to be strong so you

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can stay the course, all right?

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Like the biggest thing in the book by Angela Duckworth called grit, which is really interesting,

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is that the people who are most successful in life just stick with it.

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Like grit is stick to itness is what it is.

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So it's how likely are you to abandon a certain path to pursue another thing, right?

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And the people in the beginning have very low stick with itness, entrepreneurs, shiny

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object, shiny object, shiny object.

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They're jumping from opportunity to opportunity and they never give any of the opportunities

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that chance to be successful.

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So one of the interesting things that maybe you can think about in terms of a quote that

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you can take with you is you can be successful at anything you want, just not everything

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you want.

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All right?

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That was a huge lesson for me.

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I had a friend from high school who reached out who had a contracting business and a

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roofing business and they were flipping houses, it's three separate businesses.

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And I was like, dude, like, what do you want to help with?

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He was like, I don't know, like, what do you think I should do?

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And I was like, pick one.

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He's like, well, we're making money in all three of them.

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And I was like, cool, pick one.

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Each one of those businesses can be a billion dollar business.

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You can be a billion dollar roofing company.

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You can be a billion dollar flipping homes company.

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You can be a billion dollar general contractor.

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There are examples of each of these things, right?

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But you just can't be a billion dollars in all of them.

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And so there's a fallacy that we tell ourselves as entrepreneurs, which is that if I do more

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things, I will make more money.

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When, in fact, I need to do fewer things to get to where I want to go.

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And the reason I can tell you that it's the truth is because you naturally think the

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other way.

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And that's what most people think, which is why most people aren't successful, right?

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It's that they can't focus because there's too many things.

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It's just so easy to just add this one thing or do this other thing and all of a sudden

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you're too spread thin, you're not focused on amplifying the things that you're doing

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to get better.

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You're not deepening the skills, you're spreading yourself thin, right?

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And so once you acquire the skill set, once you become proficient, then you amplify

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the skills that you have by deepening them.

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And in order to deepen them, you have to have the character traits of sticking with it,

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being patient, being focused, learning to say no, and doing things over and over again,

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and accepting the fact that it may take years, it will take years in order to become, to

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break through the next level proficiency because when you're developing a skill, let me

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give you an example with to tie this as an analogy for fitness.

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The amount of effort that it takes to maintain muscle versus the amount of effort it takes

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to make muscle as you become more advanced dramatically increases.

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And what's interesting is that there's this big area of no man's land between enough

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to maintain and enough to break through and create a new stimulus for growth.

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There's this huge area in the middle and most people just work out above minimum effective

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dose, but below the threshold that it takes to adapt, all right?

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And so when we focus or when I focus on trying to get swole and trying to gain more muscle,

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I try to go all the way to the other end to break my body at the point that it has to

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adapt and get better, right?

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And so with the same thing with skill sets, is that there's a minimum effective dose and

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then there's a whole bunch of area in between where people do stuff enough but not enough

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to get better, but still like they could take the extra time, allocate it towards deepening

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a skill and going all in on it and really push that forward and really deepen it,

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rather than just consistently maintaining where you're at.

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And you can know if you're maintaining where you're at because if your level of income

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has stayed the same for period of years, the means your skill set has stayed the same.

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And if your skill set has stayed the same, it's usually because you lack the character traits

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in order to deepen those skills to amplify the revenue and to amplify your skill sets

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so that you can make more.

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All right, so I hope this makes sense.

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This was like one of the many things that I'll probably talk about after the summit.

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So leveling up why we get stuck and it's because the things that you need to improve on

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are different in the beginning it's skills but then you have to change your lens and then after

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that it becomes traits, right? It becomes character traits and those are very different to level up,

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right? Because everyone just always assumes it's going to be linear the same way and that's why

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people get stuck is because the actual thing that you need to improve changes, right?

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Not just skills but the actual nature of the change itself changes, which is pretty cool.

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And sometimes the skill itself is to not do other things, right?

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Sometimes the skill itself is maintaining the course and that is the skill.

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That is the thing that you need to do to get to the next level is to do less and it's remove constraints.

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So I hope that makes sense for you. I hope you enjoyed that.

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If you did like this and you're listening on the podcast, drop a comment, drop a like.

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If you think someone else will listen to it, tag them, tag your friends.

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Hope you have an amazing day and lots of love as always. Keep being great.