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I would always rather have somebody work out with a 70% intensity for 10 years, right?

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Then somebody work out with a 120% intensity for one month.

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Welcome to the game where we talk about how to get more customers, how to make more

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per customer, and how to keep them longer in the many failures and lessons we have learned

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along the way.

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I hope you enjoy and subscribe.

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So I was having this conversation with a friend of mine who texted his business for 15

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million and he was like, I think that you're so successful in business because of the

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principles that you learned from bodybuilding.

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And I thought, and we had like a 30 minute discussion about that one topic and I think

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it's really, really important some of the things that we talked about or it's just very

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interesting.

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And so the nice thing about what I want to talk to you about today is if you're really

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good at business and you want to get jacked or shredded, everything that I'm about to

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tell you will apply.

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And if you're really getting it being jacked and shredded and really bad at making money,

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then everything about to tell you will apply because there's actually so many similarities

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but not in the way that you would think, all right?

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And so as I was thinking about this, right, between bodybuilding and business, one of the

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key things that matters is consistency, right?

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A lot of people think that intensity is what wins.

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So they work really, really hard at business for a short period of time and then they stop

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and they look and they're like, I haven't made a lot of money, right?

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Or they work out really, really hard for a couple of weeks or a couple of months and

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then they're like, hey, I don't look like Arnold Schwarzenegger, like what gives?

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And then they stop, right?

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And so I would always rather have somebody work out with a 70% intensity for 10 years,

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right?

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Then somebody work out with a 120% intensity for one month, right?

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And the same degree happens within business, right?

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If you just consistently do something for a long period of time, you're going to be really

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good at it because the total volume of work performed will surpass the total effort

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from that guy who's being really intense for a short period of time.

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Because one of the things that happens, I think, over time is that you develop the skill

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set of persistency, like in and of itself is a character trait that you develop through

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doing it.

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But it's if you're like, I'm not that good at sticking through things, then the best way

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to get better at sticking through things is to stick with things because then that just

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like a muscle becomes better for you, all right?

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So here's another really cool similarity between bodybuilding and business.

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There are a lot of guys who are really good at one thing.

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So they get really good, you know, entrepreneurs really get it sales, right?

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Are they really good at marketing?

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Are they really good at product?

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Are they really good at whatever, right?

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And to the same degree in bodybuilding, there are people who have really good chests

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or really good backs or really good legs and then they have other weaknesses.

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And so in the world, you've probably heard this before, which is you need to double down

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inner strengths.

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And I think that there's a certain degree of truth to that.

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There's also a big lie that's woven in.

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And so here's the similarity between the two of bodybuilding and business.

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Your weakest link in your business will be the constraint of the business.

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You don't necessarily have to be the person who fulfills that weak link, but the business

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must be balanced.

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So just like your physique must be balanced, so too must be the business.

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And so just like you have body parts, you have departments, right, within a business.

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So you've got marketing and sales, you've got your biceps and triceps, right?

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And so you have these similarities that are there, but you can't just be all sales and

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marketing, right?

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You have to have a back end.

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You have to have good culture, you have to have finance, you have to have good accounting.

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These are all things that must happen in order for the business to overall be successful

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over the long term.

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And to the same degree in bodybuilding, you can't just have all chests because over a long

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period of time, A, you'll be on balance and you'll probably enter yourself and you won't

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look good the whole time because the more you get that on balance, the more unbalanced

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your body will look and it looks stupid and it doesn't work, right?

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So for a long enough time horizon, you can be unbalanced in the beginning.

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It's natural for some people to have naturally better legs or be naturally better at sales

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and marketing, be naturally better at products and fulfillment.

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But over time, you have to develop those weaknesses because otherwise those will be the things

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that can strain your business and your growth and the overall physique or business that

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you built.

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So I thought that was a really interesting parallel between the two.

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Everyone's really good.

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Hold on.

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So skill comes from volume, right?

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And it's high quality volume.

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So this is ones that's really interesting.

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So I've worked out with friends of mine who are entrepreneurs and I can't tell you how

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many times they've worked out with me and I'm like, hey man, change this, do this, move

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your elbows this way, reposition your body.

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And for some reason, it's happened almost every time with back training.

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And they were like, dude, I've been training for 10 years and these aren't like fitness

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people.

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They're like business people who just were like, hey, I'll go work out of you.

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And they're like, dude, I've never felt my back before.

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Like today, with you, I've realized that I've never felt my back when I trained.

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And so think about this for a second.

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For 10 years or five years, these guys have been training, they're consistent, right?

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For 10 years or five, they've been training and thinking that they were training their

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back, but they weren't.

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And so the question is, how many people are in business and thinking their marketing,

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thinking they're selling when in fact they are not?

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And so what's interesting about this is, Navarovka said this about specified or specific

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knowledge, right?

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Is a specific knowledge is knowledge that can be learned but cannot be taught?

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And so the way that people learn it is through application and doing.

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If you can learn it in school, it's not valuable, right?

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And so the way that it is learned is through apprenticeship and mentorship, right?

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And that's why I'm such a big proponent of finding people who have done what you want

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to do and then learning from them because there's so many nuances and whips and details

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and how they execute that create the excellence.

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And so I'm going to go on this tangent for a second because I think it's really important.

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So one, my good friend, Dr. Cherkashy, PhD, one of the top two smartest people I've known

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my whole life.

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He looked at this big research study that they looked in academia, which was that people

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who have mentors in academia accomplish four times more than people with identical character

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traits, identical degrees and pedigrees and all that stuff who did not have a mentor.

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Think about that four times the production because of the level of specific knowledge that

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gets transferred from one person to another, right?

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And so for me, I think about that and I'm like, man, so how much specific not, like what

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does it take to get a specific knowledge?

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Because people ask me they're like, man, you sound so convicted, like your content seems

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so different than some of the stuff that I see out there.

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And I was thinking about this for a second.

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I was having a conversation with Brooke Castillo who runs a $50 million year life coaching

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business.

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She's one of our really close friends.

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And she's like, I get the same feedback too.

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She's like, I wish I could teach that thing.

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And so we're having discussion about it.

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And I was like, I think what it is is, it's, it's, it's first principles like derivatives,

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like most people that you see have not done the thing that they are teaching.

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What they do is they are, they are spouting things that they have heard and just regurgitating

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them.

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And so they do not understand why it is that way.

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They are saying it is that way, but they lack the details.

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They lack the nuance of having done it and being able to troubleshoot it because they

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didn't actually build the thing.

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They observed it being built and then relate it to their audience.

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And most people haven't done it.

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And that is why things sound different, right?

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So anyways, back to this specific knowledge and the difference between bodybuilding and

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business, right?

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And so you have to do the thing well, like training your back well, do the sales well,

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in order for your skill to improve.

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And the way to do that is a lot of times by having somebody who is much better than you

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teach you how to do it, all right?

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Because unfortunately, the academic system that exists sucks.

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And so we have to pay or learn in other ways.

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And I think you can either go to a company and learn those skills specific knowledge from

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doing it, or you can, or you can do it yourself, right?

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Like I like the idea of getting earning while you learn, right, go to a company, get paid

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to learn, right?

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I think it's like one of the best things in the entire world, my 18-year-old are now

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19, because he's grown up one year.

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My 19-year-old neighbor really wanted to learn how to sell, and he was like, how do I

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learn how to sell?

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I was like, why don't you just start working on our sales team, and I'll, like, you'll

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learn how to sell.

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He was like, okay, and now, you know, a year later, he's one of our, he went through

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three ranks of salespeople of sales positions in our company, he's got a promoted twice.

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And so, and now he's a really good salesman.

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And he couldn't sell for crap, like a year ago, right?

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And then he, he learned the skill by doing it, right?

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And now he can teach the skill, because he's done it, right?

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And so anyways, back to the, back to the thing.

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So a lot of people try and do things too fast, right?

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You gotta feel it, just like in bodybuilding.

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Like you have to, you have to do it with the specific intention behind it.

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So so many people go through the motions, and they think they're marketing.

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They think they're marketing.

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But really what they're doing is they're like, no, no, we, we do the marketing.

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We do the, we do that stuff, right?

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No, no, I do some of that back stuff.

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I do some of that stuff, right?

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So these similarities between the two, because people think they're executing, but they're

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actually not.

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And then they wonder why they look the same, or why their business is the same level as

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it was when they started, all right?

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Amos and Asian quick break, just to let you know that we've been starting to post on

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LinkedIn and want to connect with you.

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All right, so send me a connection request and note letting me know that you listen to

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the show, and I will accept it.

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There's anyone you think that we should be connected with, tag them in one of my or

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laylist posts, and I will give you all the love in the world.

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All right, so let's get back to the show.

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And so let me transition to one of the most important points that we hit on, which is

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that for bodybuilding and business, nothing replaces hunger, nothing replaces

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fanaticism.

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And I think this is really interesting because a lot of people think, this is a really

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good one, because I've dealt with a lot of fitness professionals.

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They think that they are very disciplined.

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But I'll tell you what, they're not because they like fitness, which is why they do fitness,

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right?

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And they've done it for a long time because they enjoy doing it.

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But when it comes to business, they don't enjoy doing it.

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And so they are not disciplined, because if you were disciplined, you would do it

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even though you do not enjoy doing it, right?

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So they think that they do this thing of fitness because they are disciplined, but it's

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because they enjoy it, and other people do not enjoy it.

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And so they assume because other people do not enjoy it, that because they do it,

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it means they are disciplined, and that is not the reality.

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They do it because they like it, right?

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And so with that, the only people who went in the long term, the only people that, in my

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observation, who have become super fit, right, or super successful in bodybuilding or

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business, are people who can do it for a long time.

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And the best way to do it for a long time is to be obsessed with it, is to actually enjoy

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doing it, right?

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Because most fitness professionals that I know have been fit for a long time, they spend

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their free time reading about fitness, they spend their free time reading books on nutrition,

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they spend their free time trying new exercise selections, like different training philosophies,

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they try all these different things, because they love it, and they think about it in

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all their free time.

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And so when I think one of the things that takes to be successful on either, there's the

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self-awareness of like, if you want to be an exceptional physique, right?

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The way to do it is to like it, and if you don't like it, then you may want to adjust

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your expectations, because you're not going to beat someone who does like it and also

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works that long.

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And so to the same degree in business, if you're like, let's say, in fitness, and you

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wanted to get in business, and mind you, this is not a channel for fitness business stuff,

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but if you, if you were in that shoe, and you wanted to be good at business, but you just

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don't spend your time reading about it, and you don't spend your waking time thinking about it,

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you're not always reinvesting, because all you want to do is just consume more information on

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business, then you're not going to beat someone who does, right?

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Because they're beating you in their off time.

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They're working 16 hours a day, high quality effort, because they love it and they're

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fanatical about it.

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And so if you were a technician of any kind, and you don't love business, then the likely

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that you're going to be very good at business is very low.

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And so I think people need to adjust their expectations.

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You can be a technician to make 200,000 years, and that's totally fine.

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That's totally okay.

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Just be really good at the thing that you do, you don't need to be good at business, right?

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But you need to adjust your expectations in thinking, well, I've been in business for

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however long.

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I've been going to the gym, working back for however long, and not doing it, right?

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Because you don't spend any time thinking about it, right?

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But if you spend your time thinking about all day long, you will eventually correct your

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form.

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You will eventually do it, right?

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You will seek out the mentors and people that you need who can actually get you unstuck,

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right?

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So one of the last points that I figured out for myself is I actually have different working

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styles in business than I do in fitness.

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So this is kind of interesting.

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So here I am.

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So in fitness, and this has taken me now 17 years to figure out, is that I actually like working

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out with people, not necessarily with them, but in an environment where other people are.

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Because my whole life, I was like, man, I want to have the sickest home gym of all time.

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And now that I have the sickest home gym of all time, for those you don't know, we have like a ridiculous

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home gym, I'll just put it that way.

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I actually realize that I enjoy going to a $24 a month large box gym that has all the equipment

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and other people around me.

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I train harder.

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I train longer when there are other people around me.

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And I think that's just because I'm insecure or I have, you know, tendencies towards

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insecurities.

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And I like going to the gym and proving myself and proving in front of other people that I can

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still work hard.

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When I'm alone, I have significantly less motivation to do so.

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Here's what's interesting.

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The flip side is that in business, I work better alone.

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I work better in isolation, right, with no one around me.

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And I think that it's important to figure out what your motivator is.

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Like, I love business, and I'm intrinsically motivated to do it because I love it.

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All I do, all day long is think about business, all day long.

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And when I work out, I have an extrinsic motivator.

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So if you can think to yourself, like, what is my intrinsic motivation for, or what is my motivator?

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And this is funny for me because I just figured this out.

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Like, I have this home gym.

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And since pretty much I opened my first gym in 2013, right, it's 2021 now, right?

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Since then, I've always had a gym that I owned that I would work out at.

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And it was always alone.

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And my motivation for fitness pretty much dropped in 2013.

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So now, now, I have discipline as a character trait.

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And so I'll continue to work out.

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But not nearly as hard as I used to.

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And I used to, like, really look forward to it.

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And I haven't really looked forward to it.

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For a long time, right?

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But now, as I'm traveling more, I'm working out in other gyms that I'm realizing that I actually look forward to going to other gyms more than I look forward to going to my own gym.

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Which I thought was really interesting.

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So I figured I would just share that with you.

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So to bring this home, I want to hammer the big points that I think matter most.

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All right, the first thing is the people who like the thing are the ones who are going to succeed in the long term.

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If you don't like the thing, you're never going to win because you're not going to be someone who does like the thing.

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Period, right?

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Two, if you want to advance faster, then find somebody who has specific knowledge in the thing.

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Whether it's business or bodybuilding, you have to do it right in order to make progress.

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Number three, consistency will always beat intensity.

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So if you're really like, hey, man, I've done a hundred reach outs.

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I got this one the other day.

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Someone was like, hey, man, I did your rule of 100.

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And over the last eight weeks, I did 160 reach outs.

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I was like, well, you're about 9,000 reach outs short.

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So you didn't do the rule of 100.

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The rule of 100 is 100 every day, not 160 over eight weeks.

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Right?

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And so you can't just be intense for a tiny period and then expect it to work.

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It's like you have to go to the gym every day.

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You have to go, you have to put the reps in for your outbound calls or outbound reach outs or making 100 ads or whatever it is every single day.

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And you have to do it for a long time because then you'll get better, right?

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Number four, the people who are intrinsically motivated,

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I think will work better on their own.

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People who are extrinsically motivated work better in areas where they can show off.

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So if you like that, then join the masterminds, join the groups where you can show off.

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I'm going to be real with you.

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Everybody cares about whatever else things.

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I don't care what anyone says.

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Right?

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And so if you have that deficiency, like I do, crippling in security, then try and try and harness the insecurity to help you help it help you.

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Right?

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Rather than have it hurt you.

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And then finally, just like bodybuilding and business, there's always going to be weak links in your game.

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Right?

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Weak links in your physique.

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You can be really good at sales.

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You can be really good at benching.

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Right?

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You can be really good at one thing.

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But in order for the business overall to succeed, you have to fix the weak link.

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And it either means you need to learn how to do it or you need to find who already has that skill and can fix it within your business for you so that your overall physique or your overall business,

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itself, is balanced.

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So I hope you found this valuable.

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Who found this interesting?

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I thought it was a great conversation.

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I was having a good friend of mine who's also really interested in fitness and business.

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And we were talking about the similarities.

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And the last one is that if you're a fitness professional and you're not making money, it's not because you are so disciplined in fitness.

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You really get a fitness because you like fitness.

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And so the key is to figure out how to like business in order to be good at it.

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Because that's the only way you're going to do it for a long enough period of time and be consistent with it.

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So anyways, keeping awesome.

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And the last thing, you know what I'll add this last piece in.

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Last piece is that most people think in months.

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When the people who win thinking years, if you want to have a champion physique, you want to look like you're absolutely ridiculously in shape, it doesn't take months.

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It takes years.

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If you want to have the business, this is my opinion, that is what you want it to be.

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It's not going to take months.

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It takes years.

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And if you look up after six months or nine months or two years and you're like, I'm not where I want to be.

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First off, I'm not where I want to be either.

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So that's not going to change.

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But if you feel like you're not making the progress that's proportional, it's always a hockey stick.

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There's always the years of eating crap for a long period of time.

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And then everything starts taking off because you put all the pieces together.

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And unlike a physique, because you have your body, whether it's bad or not, right?

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In business, it works a lot like a pipeline.

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In that if you can get leads, but you can't sell, you don't have a business.

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If you can get leads and you can sell, but you can't fulfill, then like it's very, like you have to hit each one of the steps in the pipeline in order for the business to grow.

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And once all of those things are right, then you add more in the front and then the whole thing grows.

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And just like bodybuilding, once your whole body is balanced, now you add more volume and then the whole thing grows, right?

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And so that's the thing that I'll wrap this up with.

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I hope you have an amazing day.

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Hope this was valuable.

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Hope this was interesting to you at least thought provoking in terms of some of the beliefs around business that can help you shape your life.