WEBVTT 1 00:00:00.000 --> 00:00:04.160 Hey, what's going on everyone. Happy Tuesday. Hope you guys are having an awesome, awesome day 2 00:00:05.040 --> 00:00:07.640 so far and hope you guys had a good one more weekend 3 00:00:08.440 --> 00:00:15.320 The thing that was on my mind today that I figured out a video for you about is you know, revshure builder 5,000 and 4 00:00:15.960 --> 00:00:23.640 This the awful agencies that exist out there and the lie that most of the time they've pedal to gym owners and we just wanted to make a 5 00:00:24.840 --> 00:00:26.520 You know video about it 6 00:00:26.520 --> 00:00:32.640 Or if this is being used as audio or an audio about it. It's because it's probably the thing that bugs me the most in the entire industry and 7 00:00:33.520 --> 00:00:37.920 There's two aspects to it. The first aspect is where we have 8 00:00:39.320 --> 00:00:45.600 agency owners and you know revshure dudes guys who basically bought click funnels and a 9 00:00:45.920 --> 00:00:51.800 Faceless marketing course and then consider themselves experts on the gym business right because they're like you're supposed to niche down 10 00:00:51.800 --> 00:00:59.360 So pick a niche and they pick gyms right and so the reason that it bugs the crap out of me is that they feed this one lie and they 11 00:00:59.360 --> 00:01:03.640 They ride this lie into the sunset and they ride it so hard and they jam it down our first 12 00:01:03.640 --> 00:01:08.600 As gym owners is two things one is that they preach to you how you supposed to run your business having never actually 13 00:01:08.920 --> 00:01:16.120 Run the business right having never actually owned a gym or multiple gyms right or if they did ask them how successful it was right 14 00:01:16.120 --> 00:01:20.800 Did they act like did they have an exit? You don't mean like just like things don't add up from a success standpoint 15 00:01:20.800 --> 00:01:24.760 The reason that there's so many gurus that are out there is that they didn't make money with their gyms 16 00:01:24.760 --> 00:01:26.760 And then they start selling 17 00:01:26.800 --> 00:01:33.200 How to make money with a gym after they sold their gym or close their gym and the reality is that they never knew how to make money with a gym 18 00:01:33.200 --> 00:01:38.680 And so that's kind of how they transition and that's why none of them really grows because ultimately the product that they have is 19 00:01:38.680 --> 00:01:44.640 Is shit and the same thing happened with the gym is that the product they had wasn't good and so I didn't grow right and so they get 20 00:01:44.640 --> 00:01:50.560 A long by selling on this this premise that just simply falls right so that's the first thing the second thing 21 00:01:50.800 --> 00:01:52.800 Is the lot that 22 00:01:53.760 --> 00:02:02.080 That you're a gym owner and so you shouldn't know how to market or run ads for your business 23 00:02:02.440 --> 00:02:06.560 That's the lot right and they say this they say listen 24 00:02:06.560 --> 00:02:11.800 You should just focus on what you do in best which is training clients and then we'll just focus on what we do best 25 00:02:11.800 --> 00:02:17.600 Which is you know running traffic and learning the new ad platforms and Facebook's new changes right Facebook like 26 00:02:17.600 --> 00:02:22.080 I've been running ads on Facebook for eight years. All right. The platform has not changed that much 27 00:02:22.080 --> 00:02:24.880 Right like literally has not changed that much and you know 28 00:02:24.880 --> 00:02:29.480 What's crazy about it is that they will say this to you in one breath and then in the next breath 29 00:02:29.640 --> 00:02:35.400 Turn to the person that they pay that they hired a week ago that they took they trained for two days on how to run that and 30 00:02:35.400 --> 00:02:38.960 Then they will let that person run and manage your account and 31 00:02:39.600 --> 00:02:41.600 They're paying that person 32 00:02:41.600 --> 00:02:49.180 15 20 bucks an hour right and so they're like you're incapable of doing a 15-hour hour job because it's so complicated 33 00:02:49.180 --> 00:02:55.360 Right, and they try and make it seem like it's overwhelming just to get you to not try right and so 34 00:02:56.120 --> 00:03:02.800 Anyways, this bugs the crap out of me because if it basically aids the meaning to a gym owner be as a business owner 35 00:03:02.920 --> 00:03:08.400 What they're saying is that you don't need to own all the core competencies of running a business like if you don't know how to 36 00:03:09.000 --> 00:03:14.840 Generate leads if you don't know how to nurture leads if you don't know how to sell if you don't know how to fulfill and if you don't know how to 37 00:03:14.840 --> 00:03:19.720 You know retain people and then ascend them to higher levels of service. They're saying yeah 38 00:03:19.720 --> 00:03:25.000 Yeah, you don't need to know how to do these first two things if you don't want to learn how to do those things 39 00:03:25.480 --> 00:03:31.880 You'll never grow as a business owner like it's just a deficit and skill and that's okay because it's just a learning process 40 00:03:31.880 --> 00:03:33.280 It's a it's a growth process 41 00:03:33.400 --> 00:03:36.400 But if you're like right now and so this will probably turn some people up 42 00:03:36.400 --> 00:03:39.920 But if you're the type of person who's listening to this right now and is like well, I don't want to learn that stuff 43 00:03:39.920 --> 00:03:41.480 I'm like cool. You're just not gonna grow up 44 00:03:41.480 --> 00:03:46.360 You don't mean like you're just your business is not gonna boom like you just you have to learn this that you have to learn 45 00:03:46.560 --> 00:03:52.320 How to generate increase you have to learn how to nurture them you have to learn how to sell now that could be based on referrals 46 00:03:52.320 --> 00:03:58.400 It doesn't matter, but you have to have a process around it and so when when when an agency your a revs your company 47 00:03:58.400 --> 00:04:06.400 It's like you just focus on what you do pat on the head little little gym motor like you just you just keep training your sessions and getting your clients great results 48 00:04:06.400 --> 00:04:08.400 Because that's what you know how to do best. I'm like, dude 49 00:04:08.800 --> 00:04:13.920 Like shut up. You know what I mean like you've never run a gym. It's not that hard. You can do it 50 00:04:13.920 --> 00:04:17.320 So like I like I know that you're not smarter than I am right 51 00:04:18.120 --> 00:04:24.880 Or like like literally you can Google how to run a Facebook ad on Google right now and you'll find up to date video 52 00:04:24.880 --> 00:04:30.000 It's for free on the internet. It's not hard, right? And so it just it bugs the crap out of me 53 00:04:31.200 --> 00:04:36.440 What guys just like are susceptible to this so if there's a company that is an agency 54 00:04:36.680 --> 00:04:40.040 Don't listen to them for how to run your gym because they never ran a gym and second 55 00:04:40.040 --> 00:04:46.480 Don't like don't rely on them. So I've never ever seen somebody who's been with an agency for more than like I haven't seen 56 00:04:46.480 --> 00:04:52.960 Someone ever stay with one for more than a year like I can't even think of one right the typical life cycle is this 57 00:04:53.480 --> 00:04:57.240 They run an advertising campaign that they know it's like gonna do decently well 58 00:04:57.240 --> 00:05:01.800 And then it works and the second month works a little less well third month 59 00:05:02.320 --> 00:05:05.280 It works less, but the problem is they signed you up on a 12 month contract 60 00:05:05.480 --> 00:05:08.480 Right, and then you got to get into this whole dispute and then you leave you know 61 00:05:08.480 --> 00:05:13.440 Burn and pissed off and they say customers don't understand and then you say they suck right but the end of the day 62 00:05:13.440 --> 00:05:16.720 Like you're gonna won't be half to be the one who has to learn how to fish for yourself period 63 00:05:16.720 --> 00:05:20.960 It's just these what it is right because no one's gonna care about your cheddar more than you will 64 00:05:20.960 --> 00:05:25.640 No one's gonna care about refreshing ads more than you will all they're doing is they're just trying to manage their client 65 00:05:25.640 --> 00:05:26.880 Loat and more realistically 66 00:05:26.880 --> 00:05:31.000 They're trying to sell on the front end the whole time because that's what they know how to do, right? 67 00:05:31.760 --> 00:05:33.880 Smart get but they're not good on the fulfillment 68 00:05:33.880 --> 00:05:39.400 They just hand it off to somebody who is like who they're paying minimum wage to run your stuff 69 00:05:39.520 --> 00:05:45.560 Right and so like if they can pay that person minimum wage you can do the small amount of effort that it takes to learn this 70 00:05:45.560 --> 00:05:50.600 Value will skill for your business in order to take control of the business that you won't so man 71 00:05:51.320 --> 00:05:56.640 Like it just drives me up a wall and it's insane like you have to own every core competency of the business 72 00:05:56.640 --> 00:05:59.320 If you do not know how if you're like why don't want to learn that I'm like good luck 73 00:05:59.320 --> 00:06:05.840 You know, I mean good luck it like you're just gonna keep bouncing from agency to agency and like because none of them are really ever 74 00:06:05.840 --> 00:06:10.000 Gonna care about your results like you will period. It just is what it is like no one will care about Jim 75 00:06:10.000 --> 00:06:12.800 Lunches growth more than I will period it just is right 76 00:06:15.560 --> 00:06:19.320 Hey, if you're a return listener and you have not rated or reviewed the show 77 00:06:19.320 --> 00:06:23.900 I want you to know that you should feel absolutely terrible about yourself and everything else in the world 78 00:06:23.900 --> 00:06:24.400 I'm kidding 79 00:06:24.400 --> 00:06:27.400 But it would mean the absolute words of me if you guys would go ahead and do that 80 00:06:27.400 --> 00:06:30.040 You don't even have to pause to show you keep listening and you can just do it with your thumb right now 81 00:06:30.040 --> 00:06:34.840 It'll take you less than 60 seconds and like I said the only way that podcast grows through word of mouth 82 00:06:34.840 --> 00:06:39.920 And this is you joining hands with me and helping as many entrepreneurs as we possibly can because no one is coming to save us 83 00:06:39.920 --> 00:06:43.600 It's just us all right, so please go do that now and let's get back to the show 84 00:06:46.400 --> 00:06:48.400 And so 85 00:06:48.400 --> 00:06:53.080 You have to know how to do this and even if even if you were eventually get to the point where you're like you know 86 00:06:53.080 --> 00:06:55.760 We have 10 locations and like running traffic is a full-time thing 87 00:06:56.000 --> 00:07:01.320 Then you can have a traffic manager, but you need to know what they're doing so that you could give them feedback 88 00:07:01.320 --> 00:07:06.680 Right, so you'd be like hey, this number's out of place like this doesn't look like right like because you have to know what you're talking about 89 00:07:07.240 --> 00:07:13.520 So that's on the agency side on the rev share side if if you're being wooed by somebody who's saying hey 90 00:07:13.520 --> 00:07:19.280 There's no money up front then it means that they know something that you don't which is that there's a massive opportunity that you're not 91 00:07:19.280 --> 00:07:21.880 Exploding and so they're saying because you're afraid of taking risk 92 00:07:21.880 --> 00:07:27.240 I'm gonna take the risk for you and take all the profit, right? I know because I did it 93 00:07:28.240 --> 00:07:34.120 I had a rev share company that was what my first the first business like Jim launch original was a rev share company 94 00:07:34.120 --> 00:07:36.440 That's what it was the first four months in business 95 00:07:36.440 --> 00:07:41.600 I had an eight-man sales team we flew them out to gyms and then I would collect a hundred percent of the revenue 96 00:07:41.600 --> 00:07:45.360 We'd fly them out 21 days. We'd be on site. I do on average 97 00:07:46.080 --> 00:07:51.360 50,000 in sales per location in the first 21 days and you're like, oh, let's do is if you did that 98 00:07:51.360 --> 00:07:53.800 Why did you stop recently stopped is because I 99 00:07:54.320 --> 00:07:56.040 Depay the payroll 100 00:07:56.040 --> 00:08:00.400 So I had to pay the flights there and back I had to pay for the hotels for the 21 days 101 00:08:00.400 --> 00:08:02.360 I had to pay for the rental car for the 21 days 102 00:08:02.360 --> 00:08:06.760 I had to pay for the ad spend for the 21 days and then I had to pay for the commissions on top of that 103 00:08:06.920 --> 00:08:13.960 For the 21 days that the guy was out there and making $50,000 in sales and the type of guy who's gonna fly out and do that and spend 104 00:08:13.960 --> 00:08:17.700 21 days away from his family ain't gonna do it cheap, right? And so we were still 105 00:08:18.280 --> 00:08:20.640 With all of that able to make money, right? 106 00:08:20.640 --> 00:08:24.280 And but the thing is is like the model I could see on the writing on the wall is like man 107 00:08:24.280 --> 00:08:28.640 I don't want to have to have the 200 person sales team like this is just insane and there was a ton of logistics behind it 108 00:08:28.640 --> 00:08:35.240 And the main one the main reason we stopped doing it is because the gym owners that we were serving like 109 00:08:35.720 --> 00:08:39.560 It like there was not there was no personal growth that happened for them 110 00:08:39.560 --> 00:08:43.880 So what happened is I'd have a gym owner who's unaware sitting there and then all of a sudden we sound about 100 people to 111 00:08:43.880 --> 00:08:49.720 Stim he's just not ready for that right and so we had issues with the people not being able to fulfill because the thing is for me 112 00:08:49.720 --> 00:08:52.560 I was like I'm a sign up as many people as I can because that's where my incentive was 113 00:08:52.560 --> 00:08:59.320 But there's some gyms that simply could not handle it and so it just like it just put our it put our incentives against one another 114 00:08:59.320 --> 00:09:02.600 And I didn't like it and so that's when we switched to hey, you know what? 115 00:09:02.600 --> 00:09:09.080 I'm gonna show you how to do it, but the point is here is that when I'm saying like the ref sure like the ref sure company if they are doing it 116 00:09:09.080 --> 00:09:13.960 It means that they know something that you don't know it means that they're they're able to make so much money on your gym 117 00:09:14.360 --> 00:09:17.360 That they're able they're willing to do it for without covering the cost 118 00:09:17.360 --> 00:09:20.800 So if you're like if you're getting pitched by that, right? 119 00:09:21.320 --> 00:09:26.400 Then it means that you better just learn how to do it and then take all of the profit for yourself 120 00:09:26.800 --> 00:09:32.280 Like I feel like this is obvious like I don't know like this feels really really obvious to me 121 00:09:32.920 --> 00:09:35.440 But it might not be you don't I mean it might not be so 122 00:09:36.400 --> 00:09:38.720 Just to bring this full circle for anyone is on here 123 00:09:41.080 --> 00:09:43.920 You need to own every aspect of your business all five grow function 124 00:09:43.920 --> 00:09:46.600 You don't know how to generate leach you know how to nurture leach you need to know how to sell you 125 00:09:46.600 --> 00:09:50.440 You don't know how to fulfill you need to know how to retain and resell slash ascend people all right 126 00:09:50.440 --> 00:09:53.160 That's you need to know if you don't know how to do those things. It's not a business 127 00:09:53.160 --> 00:09:56.840 It's not a complete business if you have the outsverse pieces of it then you like I don't want to say these words 128 00:09:56.840 --> 00:09:59.960 But like you don't deserve to have a successful business because you're not willing to grow and learn 129 00:10:00.680 --> 00:10:06.520 It's it I said like you like you don't deserve to have a successful business because you are not willing to grow and learn 130 00:10:06.520 --> 00:10:12.040 And then you will continue to ride the cycle of like not knowing why your business isn't growing because you weren't growing 131 00:10:14.720 --> 00:10:19.720 So that's on the like why you should use an agency site on the ref your site like I said 132 00:10:19.720 --> 00:10:24.280 It's an opportunity that they're exploding that you're choosing not to exploit because you're afraid to take the risk 133 00:10:24.280 --> 00:10:27.440 And the thing is is that as an entrepreneur you have to take risks. It's just part of the game 134 00:10:27.840 --> 00:10:34.000 Right, but you have to make like you have to make the logical logical jump that hold on these guys are able to spend the money on the ads 135 00:10:35.360 --> 00:10:38.320 And generate a positive return on top of that 136 00:10:38.880 --> 00:10:42.880 Plus what they're giving me as my revshare and still willing to do this 137 00:10:43.520 --> 00:10:47.520 Hmm, I wonder if I owned all of that revenue if I would make more money 138 00:10:50.240 --> 00:10:52.240 Interesting something to think about but anyways 139 00:10:52.560 --> 00:10:53.600 Um 140 00:10:53.600 --> 00:10:58.560 That was my my topic for today. I hope you guys find that interesting. It just it was just on my on my mind 141 00:10:58.560 --> 00:11:02.960 And I felt like I needed to share it so um if you're a gym owner and you haven't signed up for gym lunch 142 00:11:03.520 --> 00:11:06.080 Uh, there's the only two things that I think that you'd be doing other than us 143 00:11:06.560 --> 00:11:13.040 Um, so hopefully that should explain away some of the concerns you might have um and to show you that we are invested in it 144 00:11:13.360 --> 00:11:19.440 We would start for a thousand bucks and keep going from there because frankly most employers don't have the money to afford our services 145 00:11:19.520 --> 00:11:20.480 And that's okay 146 00:11:20.480 --> 00:11:25.280 Um, and that's why we help you make it with us. So that's why we have paid anyways. Um, lots of love 147 00:11:26.480 --> 00:11:28.480 Tag of friend 148 00:11:28.800 --> 00:11:33.840 Um, for those gym owners or in gym lunch and have this friend who's like on the side on his like, but I don't know 149 00:11:34.400 --> 00:11:37.280 Just tag him here because it's an inevitability you have to learn how to do it 150 00:11:37.280 --> 00:11:41.200 You have to you just have to like just period like it just doesn't like you have to learn how to do it 151 00:11:41.200 --> 00:11:46.880 So it's like how are you gonna learn? You know, so anyways, lots of love guys have an amazing uh Tuesday and rest of week 152 00:11:46.880 --> 00:11:48.880 I hope you guys had an awesome Memorial Day weekend 153 00:11:48.960 --> 00:11:51.440 Um, and it's usual keeping awesome 154 00:11:52.400 --> 00:11:54.400 Send your friends. All right