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No one gives a shit, no one cares.

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And so if you accept that and realize that you were excuse

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of what happened is a relevant to the outcome that you want,

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then you can kind of in some way get peace about the fact

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that cool, what story are people going to tell

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about this situation?

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The wealthiest people in the world see business as a game.

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This podcast, the game is my attempt

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at documenting the lessons I've learned

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on my way to building acquisition.com

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into a billion dollar portfolio.

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My hope is that you use the lessons to record business

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and maybe someday soon partner with us

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to get to a hundred million dollars in beyond.

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I hope you share and enjoy.

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Just go on on everyone today.

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I had like, this is kind of a culmination

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of like three or four things

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that I'm just kind of putting together.

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And I think it's going to turn out well.

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But it kind of stemmed from just a few different,

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you know, small minor situations that kind of bubbled

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into this overarching concept, which is like,

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if shit happens, do you overcome shit or do you become shit?

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And what I mean by that is that like a lot of times

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there's a saying like bad things happen in threes.

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I don't know if you've ever heard that,

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bad things happen in threes.

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I actually think there's a lot of truth to the saying.

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And I don't think it's because of some karmic force

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or some universal force of threes

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that sends negative things your way,

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but because people become shit

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when ships happens to them.

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And so the, if you look at like champions,

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and so like I like using that term

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because I just love the word champion,

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but champions are unreasonable

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and how they bounce back from failure

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and how they bounce back from shit happening, right?

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Adrian Peterson, Tories ACL,

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which is an end, you know, a career ending injury

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for just about everyone.

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And then comes back and almost sets the record

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for the NFL in rushing events, right?

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You know, Lance Armstrong gets test oc, you know,

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sysicular cancer and then all of a sudden wins,

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you know, the Tour de France a bunch of times, right?

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And so it's because like those guys

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have the mindset of champions, which is,

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there are most people where it would be reasonable

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for them to have shit happen, to get cancer,

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to blow your ACL, to have your business partner leave,

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to have your trainer leave with customers,

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whatever it is, right, for you,

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and then to have your life go to shit.

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And so recently we had,

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I had, there was a team member of ours

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who had just had a bunch of personal things happen

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to him in his normal life, right?

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And the problem was is that after that happened,

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it affected his work.

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And then his performance started to slip.

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And so then we had to let him go.

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And so the difficult, and I can think,

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I'm thinking about his perception of life

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and the universe and the world.

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And because he acted in a completely reasonable way,

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he was completely distraught, he was extremely upset,

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it bubbled into his work, it bubbled into his life,

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I'm sure if he had a girlfriend

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or maybe he doesn't have a girlfriend, I don't know,

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like I'm sure it affected that relationship too.

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And maybe she will then see him and say like, man,

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you're not the way you used to be anymore,

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you're always negative, you're always down on yourself.

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And then she breaks up with him.

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And it's like, oh my God,

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I'm gonna spend a couple of weeks ahead,

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you know, this horrible thing happened

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and then I got fired from my job

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and then my girlfriend broke up with me.

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But the reality is that they're all connected, right?

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And so the saying like, what doesn't kill you

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makes you stronger is not true

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because for most people what doesn't kill

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that makes them weaker, right?

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It just injures them even more and more and more.

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And you look at the people who are at the end of their life

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versus the beginning of their life

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and what ends up happening is they just look beat up

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and used, right?

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Because they didn't, they let these situations

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that happen to them in their life beat the strength

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out of them rather than beat the strength into them, right?

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And so I think that's the fundamental difference

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that happens between like champions, right?

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It's like, do you let the world, do you let life

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beat the strength out of you or beat it into you?

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And for me, a lot of it is the story

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that we choose to tell ourselves.

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And so like, and I, I'm probably sadistic in this way,

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but like if something really bad happens,

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I get this weird amount of excitement

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because I am excited about the story

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that I'm going to be able to tell based on this low

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and how I overcame.

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And so there are people who get broken up with

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and then gain 30 pounds and become, you know,

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hermits and live inside, which is a completely

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reasonable human response, but it doesn't make you a champion.

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It makes you reasonable, it makes you normal,

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it makes you like everyone else.

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And so if you want the things that everyone else doesn't have,

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you have to act in ways that everyone else doesn't act in,

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which means you have an unreasonable response to trauma

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and unreasonable response to pain.

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And it's that not only are you as good as you were before,

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but you're better, you double down.

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You say, I'm not going to let this thing affect this

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and to go over and above, I'm going to sink myself

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into this next thing and go all in on that

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to make it a positive instead of a negative.

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And so within the psychology world, they call it sublimating,

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which means basically taking transferring energy

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from like a negative to a positive.

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So that's where let's say somebody who's an addict, right?

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We'll quit their addiction, but then they will throw themselves

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into an addiction of fitness, right?

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Which if you're comparing cocaine or heroin addiction

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to working out a lot, it's a much better addiction, right?

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And so it's called sublimating.

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So they're taking the thing that used to help them cope

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with stress that was a negative, was a tractor

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and then puts it into something that was positive

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because we all cope, right?

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Like that happens no matter what, independent who you are.

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If you have a trauma, you will cope.

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It's just how do you cope?

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How do you cope with shit?

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Like do you let that become the impetus to the story

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like how you're not going to lose, how you're going to win

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no matter what the circumstances are, right?

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If your partner leaves you and takes 50% of the business,

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are you going to let that be the story of why you failed?

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Because then you can tell everyone when you failed,

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hey, my partner took out my business

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and then my business failed and blah, blah, blah, blah, blah, right?

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And everyone will be like, ah, poor you.

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Like and they would be right in saying that

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and you would be reasonable in having that be a reason

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that you went out of business, right?

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But at the end of the day, it doesn't matter

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because what matters is who wins in the end.

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That's it, right?

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And so one of the, and this is what I'm going to circle to

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is what was going to be a commentary.

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But I think it wraps so well into this is that

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everyone perceives pain the same.

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And what I mean by that is what one rich girl

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who gets brought up in a spoiled household,

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when her dad doesn't show up to her,

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you know, her ballet performance,

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it could be a 10 out of 10 trauma for her, right?

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And then on the flip side, you hear someone who was raised

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on the other side of the train tracks,

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who was just happy that her dad remembered her name, right?

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Or was just happy that her dad showed up once every month, right?

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And you can see this juxtaposition.

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And externally, we want to give an absolute judgment

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on how much pain did they really experience.

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But humans don't work that way.

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Most of the nation real quick.

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If you are a business owner that has a big old business

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and wants to get to a much bigger business,

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going to $50 million plus, we would love to talk to you.

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And if you like that, we'd like to hear more

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about it go to acquisition.com

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and you can plan anywhere on the page

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and talk to one of our team and see

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if we can help you get there.

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They don't work in absolute sense.

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It's in relative scales.

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And for that person, the pain may have been the same.

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It may have even been higher for the ballet girl

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because expectations are the things that yield pain

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when they're not met, right?

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If you look at suicide rates between ethnicities,

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there are a propensity of suicides among very high earning,

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very what would be considered successful,

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like white and Asian like ethnicities.

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There's a higher suicide rate, right?

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Higher SES, higher socioeconomic status.

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So to say that you like,

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to try to track from someone's pain

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because of the absolute thing that happened to them

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is irrelevant and doesn't actually address the fact

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that pain is pain to everyone.

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And so for you in your circumstance,

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your 10 out of 10 pain is the same as everyone else's.

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And so the question is,

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how do you react to your 10 out of 10 pain?

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And how you react is gonna predicate

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whether you become a champion or not.

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And that's it.

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And I think for me, the biggest coping mechanism

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that has been useful in times that have been hard

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is what story do I want to tell?

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What story do I want told about me in these situations, right?

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When I was slipping on the floor at the first gym,

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it was really hard for me, right?

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It was very hard.

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But I kept thinking,

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I'm gonna be able to say I came from this, right?

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I'm gonna be able to say I came from this

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to go to where I wanted to go, right?

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And so it's just like when you have the husband

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who cheats on you or the wife who cheats on you

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or the person who breaks up with you or whatever it is,

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there is the reasonable thing to do, which is to fail,

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which is to suck.

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And that's what most people do.

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And that's why things happen that are bad

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and strings of things, right?

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They get broken up with, then they lose their job.

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And then they, all of these other things happen,

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but because they let one thing affect everything

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rather than letting one thing make them strong, right?

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And so if you end up all of this,

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I guess I kind of just wanted to say that

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the market doesn't care, right?

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Your coworker doesn't care.

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Your lover, your boyfriend, your wife,

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on some level doesn't care.

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And what I mean by that is that it's not in a,

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and I like bash humanity way, but people are self-serving.

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The reason a lot of times people end up together

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is because the way that you make them feel

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about themselves, that's the difference.

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Most people a lot of times feel like,

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well, I unconditionally love XYZ.

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A lot of parents like, I unconditionally love my child.

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No, you don't.

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You say you did, but you really don't.

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If they came and they burned down your house

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and started just going into all of the things

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that you hate in the world and became a criminal art,

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and basically so far beyond that people would say

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it was reasonable for you to give up on them.

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Most people would, right?

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Most people would.

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There are, there's, in my opinion,

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there's no such thing in the human world of unconditional.

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There are conditions just, we're able to push further

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for family, but it doesn't mean it's unconditional.

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And so to the same degree, the people you work with,

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your clients, your business partners,

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whatever it is, have conditions.

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And so despite the fact that you might be right,

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and you can tell your friends, and you can tell your mom,

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and you're like, you wouldn't believe all the stuff

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that happens, and she's like, oh, honey,

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I'm so sorry for you, no one gives a shit, no one cares.

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And so if you accept that and realize

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that you were excused of what happened,

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is irrelevant to the outcome that you want,

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then you can kind of in some way get peace

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about the fact that, cool, what story are people

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going to tell about this situation?

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Because when you have that low,

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you have the potential to have a higher high.

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I'm gonna say this in a different way.

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When you have that horrible thing happen to you,

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there are two stories that can be told, right?

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If there's the guy that nothing happens to,

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and then he's successful, the story is not nearly

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is compelling, not nearly as inspiring,

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as status-producing, as the story where someone lost it,

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and then despite that, succeeded anyway

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through grit and tenacity, which, big secret,

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everyone was at the top,

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16 to despite that, because that shit happens to everyone,

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right?

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Reigns don't, those are like, fortune reigns

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on the good and the bad evenly, totally butchering that,

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but you get what I'm saying here.

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And so the question is, once it happens,

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do you want the story to be a, he succeeded,

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or she succeeded despite those horrible things

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that happened to her or him?

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Or do you want the story to be, she or he failed?

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And it's reasonable, like, ah, poor them,

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I can't believe all that stuff happened to them,

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boo-hoo, and then they just move on with their day

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because no one cares.

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And at the end of the day, the goal that you have

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is gonna be on the other side of the story

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that you were going to not only have told about you,

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but that you will be telling yourself.

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And so that that story is going to be the thing

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that when you do achieve the mountaintop,

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you will be able to look at people with certainty

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and conviction about not being concerned about the future

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because you know what you have gone through in the past.

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And most people have gone through shit in their past.

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We all have that should give you strength

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to face what's coming.

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And so use that when you have shit that happens to you.

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If you have the partner that leaves,

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think to yourself, was this harder than my dad

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beating me every day, right?

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I'm not saying my dad, my dad never touched me,

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but I'm saying the point is everyone has that story, right?

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And ask yourself, is it harder than that?

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No, I overcame anyways, right?

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So I can do this too.

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And this is the story that I choose to tell.

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And I'm going to double down harder than I ever did

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and use this as fuel to win harder.

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And that is what separates the champions from the knot.

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And that's why most people aren't changing

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because they crack under pressure.

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And the next thing that happens is bad.

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And then everyone says, poor you,

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it's so reasonable that you fit.

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So my, the inspirational tone for the message

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is just that shit's going to happen.

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And it's just a question of what story

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you want to tell about it.

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And whether you're going to use that to make you stronger

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or let it make you weak.

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And that's it for today.

333
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Thank you.

334
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Thank you.

335
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Bye.

336
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Bye.

337
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Bye.

338
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Bye.

339
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Bye.

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Bye.