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I'm super excited about the episode today. This is a special edition of $100 million

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dollar leads audio book podcast collab between myself and myself. I'm going to be

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covering getting leads in general and warm outreach. This is how you get your

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first five customers. This is how I got my first five customers. If you want to

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start a business you have a business and you're you're doing less than five

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thousand a year like this chapter I wrote for you. Section three get leads. The

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core four advertising methods. We get engaged leads by letting know about our

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stuff and there are two types of people we let know. People who know us and

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people who don't and there are two paths of letting them know about it. One to

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one and one to many. Those can bind into the four basic ways one person can

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let another person know about anything. Let's break down how we can use those

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four ways to get us leads. Two types of audiences. Warm and cold. Warm

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audiences are people who gave you permission to contact them. Think people who

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know you. AKA friends, family, followers, current customers, previous

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customers, contacts, etc. Cold audiences are people who have not given you

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permission to contact them. Think strangers, AKA other people's audiences.

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Find contact list, making contact lists, paying platform for access, etc. The

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difference matters because it changes how we advertise to them. Two ways to

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communicate. One to one. Private. One to many. Public. We can contact people

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one to one or one to many. Another way of thinking about this is private or

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public communication. Private communication is when only one person gets a

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message at a time. Think phone call or email. If you announce something

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publicly, many people get it at the same time. Think social media posts or

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billboards or podcasts. Now automation can make this seem confusing. Don't

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let it. Automation just means some of the work is done by machines. The nature

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of the communication stays the same. Email, for instance, is one to one.

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Emailing a 10,000 person list once is more like one to one really fast by a

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machine. Automation, which we cover later, is one of the many ways we can get

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leads on steroids. Like audiences, the difference between public and private

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communication matters because they change how we advertise. Section three

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outline. Get leads. Combining warm and cold audiences with one to one and one

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to many leads us to the only four ways we can let anyone know about anything,

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the core four. I combine them below for you. One to one to a warm audience,

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warm outreach, one to many to a warm audience, posting content, one to one to a

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cold audience, cold outreach, one to many to a cold audience, paid ads.

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These are the only four things you can do to let other people know about the

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stuff you sell. In each method takes us one step closer to the land of overflowing

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leads. I refer to the core four throughout the rest of the book, so get to know

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them. In fact, make them part of yourself. Once you do, you will have your own

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get out of jail free card to carry around forever. It will give you as many chances

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to succeed at business as you could ever want for the rest of your life. Or at

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least, it has for me. So if you aren't getting as many leads as you want,

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you're not doing the core four with enough skill or with enough volume.

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We cover all the stuff in lots of detail, how they work, how to do them,

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went to do them, and show how to measure your progress along the way.

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This simplifies the overly confusing world of advertising into four core

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actions. Either do them and get as many leads as you don't want. Please or get

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crushed by those who do free gift bonus training, the core four framework.

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I did a live training where I explained the 50 plus iterations that created

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this simple two by two box. I explained how to use the core four framework to

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get the most leads possible and create goals within your company. If you want

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it, you can get it fo free here at acquisition.com for slash training,

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for slash leads. You can also scan the QR code below if you get

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it. Warm outreach, how to reach out to people you know. The world belongs to

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those who can keep doing without seeing the result of their doing. May 2013,

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starting out. For the third time that day, I pulled out my phone, check my

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bank account, $51,128.13. I let out a small sigh relief. It's amazing how

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years of work and saving can fit into such a tiny screen. Feeling good for

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the moment, I switched over to social media to get some more dopamine.

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Friends from college were applying to business school, acceptance letters filled

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my newsfeed. I too started the business school application process at a

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choice. I could either quit my job and go to business school or I could quit

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my job and start a business. The application stared back at me. How will

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Harvard MBA help your short and long term goals? That question changed my life.

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I spent three days trying to answer it. At the end of the third day, I saw

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the truth. It wouldn't 150,000 and loans in two years without income wouldn't

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help me start a business at least not as much as starting a business and

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taking two years to figure it out. I could make the same amount by the time

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I graduate and skip the debt or at least that's what I told myself. So I quit

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my job and took the steps to start my business. I set up impetus group LLC.

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Check. I set up a business banking account. Check. I set up a merchant account

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to process payments. Check. There still wasn't any money coming in, but at least

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I felt legit. Impetus group LLC. Say it out loud, which you guys can now

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already hear. The first person I told about my new business said,

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impotence? God, I suck. No wonder the name was available. I immediately changed

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it to the free training project. Name that doesn't suck. Check. I was in

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business, but I had a problem. I didn't know anything about advertising or

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sales, but I did know I needed clients. So I just asked around where I could. I

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called. I texted and I sent Facebook messages to a bunch of people I

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knew. Hey, do you know anyone who's trying to get in shape? I'm training

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people for free for 12 weeks. On top of that, I'll make them a custom

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nutrition and grocery list. All they have to do is donate to a charity their

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choice and let me use their testimonial. Only six people said yes, six, two

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high school friends, one college friend, and three people they referred. I

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emailed everyone fitness plans and we got to work. We texted during the week

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to keep tabs on progress. Thankfully, they were all friends of mine. So they

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gave it their all. They encouraged me more than anyone in the beginning. A

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decade later, I still have their reform after pictures. And this is where the

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decision to skip business school started to come back to Haumy. A few months

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into this, I was less sure of myself. My pile of money didn't look as big

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without new money coming in every month. And it started turning into a real

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problem. So after 12 weeks of the pay a charity period, I asked them to pay me

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instead. I was the charity now. Ha, I word they'd be upset to pay me instead,

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but they didn't seem to mind. Once they got results, I asked them to send

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their friends over to my surprise. I got another five or six clients from

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their referrals. I asked the referrals to pay me directly. Again, none of

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them mind it. That little business made about $4,000 per month and replaced

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the income for my first job. It gave me enough money to live on and some. My

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savings started to grow again. Sive relief. If this business sounded straight

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forward, that's because it was. I emailed clients their plans and they text me

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questions they had along the way. That's about it. So if you're starting, you

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don't need a lot. All you need is a tax ID, a bank account, a way to take

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payments and a way to communicate with people. But that last part, a way to

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communicate with people is the most important part. It's how you get leads.

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So even though I had no idea I was doing war reach outs, one of the core four,

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it's how I got my first leads. I still get leads this way, just with bigger

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numbers. And I'll show you how you can too. How warm reach outs work? Warm

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reach outs are when you make one-to-one contact with your warm audience,

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aka the people who know you. It's the cheapest and easiest way to find

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people interested in the stuff you sell. It's super effective. And most

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businesses don't do it. Don't be like most businesses. Also, you do have a

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warm audience. Even if you don't know it, everybody knows somebody. So your

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personal contacts are the easiest place to start. Warm reach outs usually come

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in the form of calls, texts, emails, direct messages, voice mails, etc. And

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like we learned in section two, you advertise one of two things. You let them

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know about your lead men, it's something free and valuable. Or you let them

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know about your core offer, the main thing you sell. When you start doing

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warm reach outs, you don't get many engaged leads for your time. You do

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everything on your own and make each message personal. But for that reason,

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it is reliable. As certain as the sun sets and rises, it works. No.

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Reaching out to your warm audience works where they have 100 contacts or a

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million contacts. So as your business grows, you will use automation and

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employees to make it more efficient. The system starts small with you, but this

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scale all the way up. I detail how to scale these systems to larger audiences

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in section four. How to do warm reach outs in 10 steps. Warm reach outs are a

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fantastic way to get your first five clients for any new product or service.

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Advanced folks think reengagement and new product lines. Here's how to do it.

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Step one, get your list. Step two, pick a platform. Step three, personalize your

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message. Step four, reach out. Step five, warm them up. Step six, invite their

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friends. Step seven, make them the easiest offer in the world. Step eight, start

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at the top. Step nine, start charging. Step 10, keep your list warm. All right,

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let's rock and roll. Step one, but I don't have any leads. Everyone has a list.

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You know other humans, let me prove it to you. Grab your phone. Inside you have

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contacts. Each contact has subscribed to communication from you. They have

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given you the means and permission to contact them. Pull up all the email

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accounts you've ever used over the years. Pull your contacts and address

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list from each. Bingo. Look at all them leads. Now go to your social media

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profiles. See your followers, subscribers, friends, connections or whatever

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the kids call on these days. Eureka, you got more leads. Add up all your

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contacts from all the platforms. Seriously, figure out the number between

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your phone, email, social media and other platforms. You will have more than

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enough contacts to get started. For many of you, this will be your first

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thousand leads. Would you look at that? I don't have any leads.

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Just found some. And if you're terrified, you'll have to talk to people,

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relax. You'll like what I'm going to show you next. Step two, but I don't know

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where to start. Pick a platform. Pick the platform you have the most contacts

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on. Phone, email, social media, mail, carrier pigeon, etc. It doesn't matter.

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Just pick the one with the most contacts. You'll hit them all eventually anyways.

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Step three, but what do I say? Personalize your greeting.

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Use something you know about the contact as your actual reason to reach out.

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If you don't have much personal info, you can check their social media

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profiles, etc to learn a bit about them first. Don't be weirdo. Pay your social

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dues. Remember, you haven't asked for anything. You're just checking in and

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providing value. So relax. Example, saw you just had a baby. Congrats.

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Has the baby doing? How are you? Step four, now what? Reach out to

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100 people every day to get what you want. You have to deserve what you want.

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Charlie Munger. Now, reach out to 100 of them per day with your

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personalized messages. You'll call, text, email, message, send a postcard, etc.

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And you will reach out to them up to three times once per day for three days

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or until they respond, whichever comes first. Once per week with physical mail.

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Pro tip, rip off the bandage. The first reach out is always the hardest and takes the longest.

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Your second reach out will take minutes. Your third, seconds, be okay with sucking.

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It's new. This is how we learn. When thinking about starting new things,

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I remember this Chinese proverb. Everything must be hard before it can be easy.

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Step five, what do I say when they respond? Act like a human.

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Now we can break the ice without sounding icky,

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reply using the ACA framework. A, acknowledge what they said, restate in your own words.

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This shows active listening. Example, two kids, Andrew and accountant, dot, dot, dot.

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C, compliment them on whatever they just told you.

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Tie to a positive character trait if you can. Example, wow, supermods, so hard working,

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managing a full-time career, and two kids, dot, dot, dot.

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A, ask another question. Lead the conversation to whatever direction you want.

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In this case, a topic closer to your offer, examples.

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If I were selling therapy or life coaching, do you get time for yourself?

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If I were selling fitness or weight loss, do you have time to get your workouts in?

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If I were selling cleaning services, do you have anyone who helps you keep the house tidy?

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The ACA framework is great because it helps you talk to anyone.

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It just so happens, it's also useful for letting people know about your stuff.

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This means you can learn about the person and guide the conversation towards your offer.

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People love talking about themselves, so let them. They also love to be complemented,

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so do that too. And if people feel good when talking to you,

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they'll like and trust you more. You want people to like and trust you more.

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Besides, it's solid practice to find the good in everyone anyway.

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Speaking of practice, this will take practice, and that's okay.

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Pro tip. On email, you'll be more upfront.

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On email, you will have a personalized opener to show you actually took the time to research

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them in some way. Think two to three sentences. Then, you'll transition directly to your offer

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leaguemanet, which we'll talk about next. You sort of do it all at once with email or voicemails.

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Step six. How do I know if they're interested? Make them an offer.

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Get through a, quote, normal amount of conversation. Think three to four exchanges

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if on the phone or messaging, and three to four minutes if in person.

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Then, you'll make them an offer to see if they're interested.

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When I make an offer from scratch, I refer to the value equation.

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If you're wondering what's the value equation, it was the core concept of my first book,

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$100 million offers. Value, as I define it, has four elements.

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One, dream outcome. What the person wants to happen, the way they want it to happen.

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State the best possible results your product can get.

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Big bonus points if those results come from people like the one you're talking to.

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Two, perceive like the achievement. How likely they think it is for them to achieve their goal.

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Include reviews, results, awards, endorsements, certifications, and other forms of third-party validation.

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Also, guarantees are huge.

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Three, time delay. How long they believe it'll take to get the results after they buy?

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Describe how fast people start getting results and how often they get results when they start,

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and how long it takes to get the best possible results.

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Four, effort and sacrifice. The bad stuff they'll have to endure and the good stuff they'll

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have to give up in their struggle to get the result. Show them the good stuff they can keep doing,

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or get to do and still get results and show them the bad stuff they can get rid of or avoid doing

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and still get the results. The goal is to maximize the first two and minimize the second two.

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So all you have to do is now show someone you have exactly what they want.

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They're guaranteed to get it insanely fast without lifting a finger or giving up anything they love.

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No biggie, right? Obviously, that's ideal. We got to get as close to that without lying or exaggerating.

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So, let's just do it with a real life offer. By the way, do you know anybody who is

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described their struggle looking to dream outcome in time delay?

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I'm taking on five case studies for free because that's all I can handle.

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I just want to get some testimonials for my product or service.

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I help them dream outcome without effort and sacrifice. It works. I even guarantee people dream

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outcome or I work with them until they do. I just did a girl named XXX work with me dream outcome

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even though she described the same struggle that contact has. I also had a guy dream outcome

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and it was his first time. I just like more testimonials to show it works across different scenarios.

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Does anyone you like come to mind? Pause if on the phone. If they say no,

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say, ha ha. Well, does anyone you hate come to mind? Ha, this breaks any awkwardness.

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Pro tip, implied perceived likelihood of achievement. You'll notice,

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besides the guarantee, there's no slot for perceived likelihood of achievement.

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But how we explain the testimonials to fills that need. After all, we're not going to say, hey,

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I can obviously help you because I've helped someone exactly like you.

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But we imply that by selecting the testimonial that's as close to their situation as possible.

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And the longer you are in business, the more perfect fit testimonials you'll have to show.

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So, the easier it'll be to show testimonials that perfectly match the person you're speaking with.

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Then, once you can show one perfect testimonial, the only thing better is a buttload of them.

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There's an important feature here. We're not asking them to buy anything. We're asking if they

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know anyone. And other people who say yes, most say they are interested. This entire thing is

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engineered to boost their perceived likelihood of achievement. It's why we show struggles and

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results from people like them who have struggled like theirs. But we let them connect the dots.

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Since you didn't ask them to buy anything, you don't come off as pushy. Some people will show

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interest in your stuff. Some will refer you to those who might. Some will do both. In all three

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outcomes, you win. And you win without pushing anything on any one. If you have even less

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time or space to deliver it, just use the value elements back to back. I help, ideal customer,

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get dream outcome in time period without effort and sacrifice and increase perceived likelihood

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of achievement. Look at the pro tip below. Note, these work well for emails, text

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direct messages, calls and in-person touchpoints and an elevator. Just fill in the blanks.

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Pro tip, 11 ways to increase perceived likelihood of achievement. Here's how you increase the

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perceived likelihood of achievement so more people take you up on your offer. Include one or more

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of the following. One, showing proof we have done what they want, our own story. Two, showing

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proof of people just like them getting what they want. Think testimonials. Three, the sheer

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volume of happy reviews we've received. Think lots of five stars. And if you don't have reviews yet,

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even the number of people you've helped works. Four, certifications, degrees, third party accreditations

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that were legit. Five, numbers, stats, research that support the outcome you want them to believe.

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Six, experts vouching for us. Seven, some new, unique, characteristic they haven't failed with

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before so they think it might work this time. Eight, celebrities who have endorsed us. They trusted

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them so should I. Nine, guaranteeing they'll achieve it so we put some of our own skin in the game

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too. Ten, how well you describe them or the current pain they're experiencing, the more specific

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the better. They should think he really gets me. They must know how to help.

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Hey, I hope you're enjoying the book chapter that you're listening to right now of $100 million

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of leads. I took a long time putting together for you. And so my only ask is that you just take

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a quick second and leave a review for the book on Amazon. It's the number one way that people find

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books. And this is a way of getting more people into our world. And so our mission acquisition

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is to make real business education accessible to everyone. And I need your help. And so if you could

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do that, just that one, one small action and it has a trade for the two years that I took putting

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this book together for you, I would mean the world to me. So thank you. Eleven, if possible,

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demonstrate the outcome live or show a recording of it happening. Example, advertising agency plays

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a recording of a call that a gemowner has to make to a lead on a sales call. Could you handle

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making a call like this to a lead if we got them for you? It demonstrates the outcome of the

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advertising services. People don't want leads. They want customers. They just don't know a better

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way to ask for them. Step seven, how do I get them to say yes, make it easy for them to say yes,

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and make it free? After people show interest, make your offer easy to say yes to. I like to start

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with the easiest offer enhancer in the world, free. And don't try to look advanced if you're not.

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People aren't dumb. Just be honest and keep it simple. Since I'm only taking on five people,

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I can give you all the attention you need to get brag worthy results. And I'll give it to you all

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free so long as you promise to one, use it. Two, give me feedback and three, leave a killer review

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if you think it deserves one. Does that sound fair? This sets reasonable expectations up front.

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And boom, now you're just helping people for free. Winning. Pro tip, stack yeses to build early

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momentum. Early on, I felt terrified to ask for money. So if you recall from the story above,

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I told people I would work them for free as long as they donated to charity of their choice. I

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still got them invested in their results, but asking them for a feel good tax rate off felt like

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a much safer way to do it. By the way, this was the first thing I ever sold. Looking back,

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I wanted easy, low pressure yeses under my belt. And those early yeses built my first business,

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and they can build your business too. My recommendation, when you launch a new product or service,

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make the first five free. The exact number matters less than knowing why you benefit from it.

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Here's why. One, you get the reps in and become comfortable with making offers to people.

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It'll calm your nerves knowing you're just helping for free. For now, winky face. Two,

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you probably suck for now. People are far more forgiving when you haven't charged them anything.

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Three, because you probably suck, you need to learn how to suck less. You suck less by doing more.

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So it's better to have a few guinea pigs to get the kinks out. You learn a ton from the people

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you help for free. I promise. Even though it may not feel like it now, you're getting the better

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into the deal. Four, if people get value, especially for free, they're far more likely to A,

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leave positive reviews and testimonials. B, give you feedback. C, send their friends and family.

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And if that's not awesome enough, free customers can make you money in three other ways.

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One, they convert into paying customers. Two, they send you paying customers via referrals.

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Three, their testimonials bring in paying customers. So no matter what, you win.

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Pro tip, apply the hinge method to referrals. If you ask for a referral, get a three-way

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introduction. My favorite way to do this in person is to grab the customer's phone,

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take a picture of the two of us, then text that picture to the referral and your own number.

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If I'm virtual, screenshot a video call and do the same thing. If you can't do that,

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then at least get a three-way conversation with the customer making the referral,

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initiating it. What if they say no? Often, the most expensive part of what you sell

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isn't the price. It's the hidden costs. Hidden costs are the time, effort, and sacrifice

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it takes to get results from the thing you sell. In other words, the bottom part of the value equation.

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If you struggle to give away your stuff for free, it means either people don't want it,

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dream outcome. They don't believe you perceive likely to have achievement. Or the hidden cost,

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time, effort, sacrifice are too high. In short, your free stuff is too expensive. So figure out the

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hidden costs. Once you do, you unlock even more value that you'll eventually be able to charge for.

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To build your understanding of hidden costs, ask. So when someone says no, ask why. What would I have

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to do to make it worth it for you to continue? Their answers give you a chance to solve their problem.

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And if you solve that problem, they'll probably buy from you. And even if they don't buy from you,

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they'll give you the ammo to get the next person to. And remember, failure is a requisite for

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success. It's part of the process. So rack up failures as fast as you can. Get them out of the way

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to start paying down your no tax. If you get thousands of nose, you will get your yeses. I promise.

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I always tell myself, yes, just give me opportunity. Nose give me feedback. Either way, I win.

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Author note, Warren Buffett and Benjamin Graham. Before Warren Buffett became the greatest investor

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of our time, he offered to work for his hero, Ben Graham for free. Want to know Graham's response?

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You're overpriced. Graham knew what was up. The most expensive thing about hiring Buffett wasn't a

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paycheck, but the time to train him. Graham would actually be working for Buffett. And in the same

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way, your early customers are working for you. They're training you for free. And you want to minimize

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that cost to them. Know your hidden costs. PS Buffett still managed to get Graham to take his free

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offer. The rest is history. Pro tip, learning or earning. If anyone tells you not to quote under

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value yourself by giving away your services for free in the beginning, tell them to hash. Sure,

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you're a special snowflake, but the stuff you sell isn't. It isn't valuable yet. You barely

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started. The objective right now is to learn not to earn. We'll get to the earning once we've

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learned more, but we must crawl before we run. Don't get the objective mixed. The earning will come.

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I promise. Step 8. What do I do once I've reached out to everyone? Start back at the top.

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After reaching out to all the leads on one platform, switch the platform you have the second

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most leads on. After you reach out to those leads, go to the platform you have the third

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most leads on, and so forth. Let's say you follow this to the tee because being poor sucks more

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than helping people for free. If between all platforms you have a thousand leads, that gives you

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10 solid days of work. A month of work, including follow ups. By this point, I promise five or more

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people have accepted your free offer, and some will have converted into paying customers.

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If you did a good job, they'll send their friends, and they'll become paying customers too.

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So let's make our first dollar. Step 9. But I can't work for free forever. Start charging.

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This is important. This is your litmus test to know when you're good enough to charge.

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Once people start referring, start charging. When that happens, swap out free in the script above

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to 80% off for the next five, then 60% off for the next five, then 40% off for the next five,

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and so forth. I increase my prices every five rule also adds urgency because prices

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actually go up. And if you're curious, you don't have to stop raising your price.

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Feel free to keep raising it by 20% every five until you find your sweet spot. It's your business.

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You can do what you want. Charge more as you get more experienced. A nice reward. Pro tip.

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Get more cash up front and more yeses. Pre pay plus guarantee.

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Offering a guarantee gets more people to buy because it reverses risk.

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Here's a nice twist on a guarantee that'll get you more yeses and more cash.

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You can offer a guarantee only to people who pay up front. Reason why? People who invest up front

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are more committed, and as a result, we're able to guarantee their outcomes. So if you'd like

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our guarantee, you can pre pay for our service. Another version of wording I got from my good friend

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Dr. Cashy. After the person agrees to buy, you say, would you rather pay less today or get all your

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money back? Paying less today equals a payment plan. So less money down. Get all your money back

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equals pre payment and get a guarantee that you get the result you want. Example, pay less equals

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2000 a month for three months, which is $6,000 with no guarantee. Or get all your money back

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equals $6,000 up front with a guarantee. Presented this way, the majority of people take the

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upfront cash option with the guarantee. So if you plan on offering one anyways, you might as

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well weaponize it to incentivize people to pay more up front. Step 10. What do I do from here?

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Keep your list warm. Give regular value to your list through email, social media, etc. to keep

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it warm. A warm list stays primed for your warmly shots in the future. We cover exactly how to

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give that value in the next chapter. Once you've given value for a while, or see who wants value,

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probe your list with Dean Jackson's timeless nine word email template. Are you still looking

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to forward desire? No images, no frills, no links, just a question, nothing else. This message is

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money for getting leads to engage. And it's among the first things I do when I invest in a new

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business. Here are a few examples. Are you looking to dot dot dot fire dream home dot dot dot

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get more sales leads dot dot dot tone up your arm dot dot dot open an online store dot dot

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youtube channel. You get the idea swipe and deploy. You make the ask to see who replies aka

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engage leads and these replies should be your top priority for warm reach outs. I'll end step 10

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here because I break down the give ask process in the next chapter. The main point is that a

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warm list is a huge asset because it's a consistent and growing source of engage leads. If you treat

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them well, your audience will feed you forever. Advertising checklist summary. Now let's look at this

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in 10 lines because we took 10 pages to get here warm reach outs daily checklist who yourself what

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your first five for free where phone email physical mail SMS etc to whom your contacts when first

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four hours a day why you want to get customers or introductions how personalized messages using

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ACA how much a hundred attempts per day how many follow up to three more times after the first how

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until you get customers benchmarks how well am I doing warm reach outs should get you about one

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in five contacts to engage so 100 warm reach outs should get you about 20 replies of the 20 who

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reply another one in five ish will take you up on your free offer so four people of the four people

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who take your free offer now you should be able to convert one into some sort of paid offer later

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money this framework allows you to predict how many customers you get per 100 warm reach outs in

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the example you would get one customer per 100 warm reach outs these numbers vary based on the

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value of your offer and how much they trust you but no matter what with enough volume you will get a

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customer and the more you do it the better your numbers will get it just takes effort you'll also

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learn a lot about what engages your audience what they value and how to make offers to them this

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knowledge can make you millions you get to learn while you earn score this process alone can take you

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to a hundred thousand per year with nothing else wild i know here's the money math this assumes one

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percent of your list buys a four hundred dollar offer using only warm reach outs five hundred

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reach outs per week equals five customers per week four hundred dollar product equals five

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customers per week times four hundred dollars each equals two thousand dollars per week two

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thousand dollars per week times fifty two weeks equals one hundred four thousand dollars

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bingo which as of this writing is still two times the median household income in the U.S.

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not bad pro tip join communities to learn even faster join communities of people doing the same

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advertising method as you they're great for peer support and up to date tricks and tips also

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don't do anything sketchy there are lots of people who pride themselves on pushing the legal envelope

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don't be that person always comes back to buy you do it the right way and you'll feed yourself

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for the long term you can get good enough at almost anything in 20 hours of focused effort the

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problem is most people spend years delaying the first hour you learn more in the first 10 days of

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doing a hundred reach outs than you did from everything you've ever read or watched get that

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learning done as fast as you can remember we want to get rich not just get by what's next warm

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reach outs have two limitations the first is time when you're starting out getting new customers

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should take the majority of your time think four hours per day minimum it should be the first

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thing you do when you get up and you shouldn't stop until you achieve your goal embrace the work

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it will be part of the story you tell one day it has been for me the second limiter is the number

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of people who know you you'll eventually run out don't worry though we can get more a lot more

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now we add the second of the core for advertising activities posting free content free gift bonus

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training warm reach outs if you like the stuff I go deeper in a no holds bar breakdown of the many

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different strategies you can use within warm reach outs to get your first or zillionth customer

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if that sounds cool go to acquisition.com for slash training for slash leads and if you need it

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another reason it's free I hope you use it to get as many leads as you need I hope you enjoyed that

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short episode and maybe you're going to listen to it a couple more times if you are going to go

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implement that what I hope which I hope you do I'll just say it would mean the world to me if you

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left the book or review on amazon so if you do choose to grab a copy of it whether it's the Kindle

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version so you can read it while you're listening I just want you to win but it would help me help

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other people if you left it a review and next we're going to have episode four which is going to be

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three chapters one about posting content the second about monetizing content and the third is

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going to be a surprise chapter that you will just want to hear you won't you won't be able to

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believe it until you hear it but it's a banger it's a 47 minute hunk and it is basically the corner

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standard of how we built most media which is all the media and the content whether we push out or

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cross all the platforms and how we get a hundred and fifty million impressions a month faux free

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that's the whole framework you're going to not want to miss it enjoy