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What's going on everyone? I wanted to make this, actually, I accidentally hit the button

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and start recording while I was writing some notes I wanted to cover, but I'm gonna take

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this aside that I'm actually gonna make this. So, I'm calling this for now, can you deal

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with high altitude? And what I mean by altitude is not high altitude training, you know,

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training the mountains and what not, where it's harder to breathe because they are thinner,

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but the altitude of growing your gym, right, of growing your business. And the reason I

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wanted to bring it up is because the amount of times that I get asked about bottlenecks

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in scaling a business or the difficulty of scaling a business or the trials personally,

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professionally of scaling a business, it's almost every single day. And like today,

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I had two conversations, one with a woman who's doing about six million a year, has four

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kids, and she was talking to me about the struggle that she's having in terms of balancing

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her priorities. And I had another call with a small business owner who was doing, you

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know, probably half a million a year. And the thing that was interesting is that the way

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that they were talking to me was exactly the same. And to begin with you, it's the same

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way that I would talk to you is that the air only gets thinner the higher you go. And

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so if you're constantly reaching for growth, you will always be out of breath. And like,

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I just want that to sink in because like, people look to me so many times for the answers.

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And this woman who was doing six million a year was like, I just want to talk to you

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about this. And I want to know like the solution. And I was just like, you will literally

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never stop feeling this way as long as you want to grow. And the things that like within

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the question is like, how I stop feeling overwhelmed as I continue to grow the business,

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right? So if you're feeling overwhelmed, we do. And the actions around that for me,

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and this is what I struck both of the people that I was talking to, both were feeling

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overwhelmed at very different parts of their business, right? Is first understanding

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what your plan B is. And so as I have grown in business and skill sets, my plan B has

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changed. The base floor of my building has elevated, right? And the reason for that is

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because like in the beginning, I had no real skills, right? And so my base floor, like

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I was like, if my gym fails, I'm going to drive a Uber and strip. This was genuine

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on my plan B. And I knew I could do, I could wait 100 grand a year doing that. And I could

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start doing something else after I saved the money. That was genuinely my plan B. Once

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I learned how to make the gyms, and I know how to sell, I knew that selling was going

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to be my plan B because I had learned the skill of sales. And so I was like, I can go to

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a car dealership and I can make a quarter of a million of you doing sales just hustling.

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I know I can do that. And so that became my new base of the building. And as you continue

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to grow, it goes higher and higher and higher. Right? And so now I can very, I can very comfortably

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say that, like, we'll be fine because of the skills that we've acquired. Now what's interesting

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about that is that if you think right now to yourself, what, like think right now, those

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of you who are gym owners, maybe multiple locations, whatever it is, how difficult would

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it be for you to go back in time with the skills that you have now and manage a personal

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training business, like for yourself, like just be a personal training, right?

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Probably wouldn't be that hard, right? You'd be like, how could you do that again?

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Let's go walk in the park, right? Because you've developed the lungs, right? And I bet you that

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when you started that business, you felt like you were hustling and dying, right? Because it was

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difficult for you at that time because the skill set that you had was not good enough, right?

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It felt like a stretch to get to where you are now, but now you have the lung capacity to breathe

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thinner air. And so when you go back down to baseline, there's thick, you could run for miles and

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you don't get tired, right? And so as you continue to go up the mountain, the air only gets thinner

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and the competition gets fiercer, the problems you have get harder, the decisions that I make when

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I make mistakes are bigger. I remember when I made my first $50,000 mistake and I was like, wow,

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that was expensive. I can tell you two mistakes this year that now at this level of business,

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cost me over a million and a half dollars each. Real mistakes, right? The game just elevates.

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The poker chips just become different colors that you're playing with. So like the pressure doesn't

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go away. And so if you feel overwhelmed, understand one, what's your plan B? One, you know that you can

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always, like knowing what your plan B is with the base of your building, this can always give you

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peace because you're like, I'm okay. All of this is a game I choose to play. I'm choosing to

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climb this mountain, which is one of the discussions I had with the mother who was doing six million

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years. I was like, you're choosing to climb this mountain. Like, this is your choice. You don't have

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to make it this hard. You can go down to three million a year and it'll feel like a walk in the park.

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Which is like, I want to grow up. I was like, I get that, but understand that that's your choice.

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Right? And so for everyone who's listening, you have a choice. You don't have to grow if you

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don't want to. If it's a tradeoff that you're not willing to make, that's fine. But just be okay with

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that and be okay with the fact that like your stretch isn't going to be in this area of your life.

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The next part about going up in the elevation in terms of dealing with high altitude is like,

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can your spouse or partner deal with the altitude? Can they come with you to the air gets thinner?

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Or are they going to pull you down? Are they someone who's helping you? Are they neutral? Or are

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they hurting? Right? A lot of times, like, the things that are stopping people in their business

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have nothing to do with their business. Most times, in fact, it has nothing to do with their

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business. Most business problems are straightforward. Right? It's the personal shit that gets in the

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way, which is probably the number one, like, most washer download of podcasts is the entrepreneurial

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golden resource, which is attention. Right? Is that they have other things they're bringing to the

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table. The smaller business woman that I talked to, she had all of these other things that happened

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in her life. Well, no wonder the business was stressful because she had no attention left over for it.

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And so small tasks seem insurmountable. Right? It takes more effort for them to happen.

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The mother of four, she has an entire family. She's got to do all this stuff for it. And she's got

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another side, another business that she's running. Like, it's unbelievable. And I'm impressed, but when

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I see someone who's operating at that level, all I can think of is, man, if you just have one

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business, you do so much better. Right? Because like, it's just the attention. Right? You've got

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you're splitting your attention. You're still able to operate at this level. Man, if you just had

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one thing to focus on, you'd crush it. Real quick, guys, if you can think about how you found this

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podcast, somebody probably tweeted it, told you about it, shared it on Instagram, or something like

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that. The only way this grows is through word of mouth. And so I don't run ads. I don't do

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sponsorships. I don't sell anything. My only ask is that you continue to pay it forward.

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Do whoever showed you or however you found out about this podcast that you do the exact same thing.

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So if it was a review, if it was a post, if you do that, it would mean the world to me,

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and you'll throw some good karma out there for another entrepreneur.

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And so that was ultimately kind of the last thing that I wanted to leave you with was,

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so when you're feeling these moments of overwhelm, first, understand that it's your choice

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to climb this mountain. We choose to be in the arena. We choose to play the game. We choose to get

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bloodied out and we choose to keep going because that's who we choose to be. Right? And the game

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never ends. Right? Everyone thinks they're going to win. There is no winning. I'm telling you,

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there is no winning. I have more money than I will need for the rest of my life. There is no winning.

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Right? The game is infinite. The point of the game is to keep playing. And so if you understand

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that's the point, then you need to recalibrate how you view the game because there is no winning.

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You're going to keep playing. And so you have to think about is how do you want to play?

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Right? If you're going to stay in, right? To not get beat out. And the only way you get out is by

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choosing out. Most gyms don't fail because, in fact, most businesses don't fail because they

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write out of money. Most businesses fail because the entrepreneur gives up. They say, this is too

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hard. There's too much shit. This isn't worth it. I just don't feel like making this sacrifice

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for this outcome any moment. And that's the point where the business fails most times. And so

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if you're in that vice, right? You feel the pressure. What can you do? Right? What can you do?

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First is understand your plan B. Second, stop doing everything that doesn't make you money.

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Everything that you feel that you have to do, stop. The easiest way to do this is list out all of the

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stuff that you have in your brain. If you feel overwhelmed, it's because you have lots of variables

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in your head and you have decisions that have not been made. And they're partially decided.

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And you keep changing them because variables change. Right? And that's what you can't have clear

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outcomes. Put all of them on the piece, like on a piece of paper on a whiteboard or whatever.

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Right? And then arrange them and organize them into categories. And then once you see them,

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all of a sudden the problems and the noise in your life will start going down. I do this regularly.

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I download stuff on my whiteboard. And that's what you usually see in the background is I have

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started to stress and I mind them. Right? Then circle only the things that actually make you money.

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Not what you think that makes you money. That thinks it's good for you. That's good for the blah,

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blah, blah, branding, whatever. The stuff that feeds you. And then erase everything else.

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And give yourself permission to just do that. That's it. Nothing else. Because when the air gets

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thinner, your vision gets foggy and you have to focus on fewer things. And what I can tell you

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is that the higher up I go and the more guys I talk to who are higher up in the mountain,

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what you can see across the board is singular focus. Is they know exactly what they're doing

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and the one thing they're focused on from a strategic perspective as an individual, as a company,

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as they're focused on one thing. We're not going to beat them in x, y and z. But we're going to be the

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best at this. That's what we're going to focus on. And so one of the signs of a new entrepreneur

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is because they have a million ideas and they just want to vomit their ideas on you. Right?

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Zillion things that they want to do. All of this potential. Great. You have vision.

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So does everyone. Ideas are easy. Implementation is hard. And so what you have to do is develop

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the discipline to say no. And that is what allows you to climb the mountain and be able to breathe

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and not suffocate because it gets thinner and harder the higher up you go. And so all that to say

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if it feels hard, it's okay. It doesn't mean you're not succeeding. In fact, it might mean you are

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succeeding because it feels hard for me all the time. Right? It feels hard every day. And that's okay

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because that's part of the game and we choose to plop. And so if you are not sure what's going to

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happen, you're stressed. Know your plan B. Know what it is so that you can believe that you're

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going to be okay no matter what. And then look at all the shit that you have to do, cut out

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everything that doesn't make you money and just focus on that. And then be abundantly clear with

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the spouse or partner that you have that this is what you are going to do and these are the trade

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offs that you're willing to make. And make sure that they are aligned with that. And if you can do

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that, you will be able to breathe more easily and adapt to that new level. And that is how you

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are able to get to that level and a point where then you start getting bored there. And then

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your lungs, you're like, I can keep running here for a while. This isn't really stimulating anymore.

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And then what do you do? Inflict more pain upon yourself and try and grow. And we do this over and

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over again because we're entrepreneurs because we're addicted to it. We're addicted to the pain,

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we're addicted to the struggle and maybe you aren't, but I am. And so anyways, that's for you.

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And so I guess the question I'll leave you with is, can you deal with high altitude?

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Well, I love having an amazing one day and I'll catch you guys soon. All right.

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For all my people, beyond Thursday, emergency webinar, diagnostic sale, sick. It's awesome.

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Be on it. See you later. Bye. Leave a comment too. Have a good one. Bye.