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Boom! What is going on everybody? Hope you're having a fantastic and phenomenal thing.

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I want to make a quick piece of content because I was talking to my man, Dana, the Myth Derrick's,

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about just an interesting concept that I like diving into about influence and making money.

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So one of the things that is my biggest pet people, it's up Rebecca, is when I see people,

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especially trainers, especially trainers at your gyms, who are spending time and attention

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thinking about what they want to make for content and how long they want to make their Instagram

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post for that day and obsessively checking how many likes and comments they're getting

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on their Instagram post for the day and what they're going to post in the Facebook group and

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all this stuff because they have it backwards. And so it's kind of like a tell-tale sign of like

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a neo-fighter in my opinion when someone is trying to gain influence but have not done anything

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that is influential yet. So if you rewind and think like why do the people who are sitting with

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these massive followings and all this things like there's two there's two big categories.

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You've got category one, you've got you know Mark Zuckerberg, you've got Warren Buffett,

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you've got Elon Musk, you've got guys who have five, ten you know million followers or whatever

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on Instagram but they didn't gain influence to make money. They made money and made an impact

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and provided value and then gained influence as a result of that as a byproduct. But a lot of the

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generation that we are growing up with right now and like the societal commentary is talking about

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like that like everyone's got everyone's like seeing the smoke for the fire or whatever like they

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have it they have it flipped. So it's like I need to go get people to follow me rather than

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learning the fundamentals of the game right. And so you see these people who have 60,000 you know

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followers or whatever because that's all they focus on still not making enough to pay rent because

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they didn't learn the game they don't know business. And so like there are people right now who

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who are in like our space for example and we'll talk about their branding and their constant

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and their all this all this stuff right. And at the end of the day they're literally 100th

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of our size. And so there was a there's somebody who was recently telling me about this saying like

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well hey man like perception is reality. And like I think reality is reality. Like if you've got

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if you spent all this time branding and branding and making all like all this content like I would

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take all of that time and focus on our client customers and providing value right like Mark Zuckerberg

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doesn't care about how many followers he has because he's a billionaire right like there are a lot

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of entrepreneurs who don't have Instagram followers and make tons and tons and tons of money right

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because like you don't like there's just this huge thing with like associated with status

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and it's such a waste of time. And so tell your trainers like stop checking how many likes you have

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how many comments you have on your posts and focus on the game at hand. So like as us as Jim owners

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if you were to take the time and attention that you put towards making content which for a couple

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reasons I don't think people should make it one because I think making good content is really

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difficult. I think it's very hard to make good original content takes a lot of time and attention

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and I don't think that with the average homeowners that I talk to every day a lot of times being

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candid with you I don't think they have something that's truly different to say right. And so I think

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that if they were to take all of that time and attention of the checking of the commenting and the

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responses and all of that stuff and were to just work their damn leads or make 10 more ads

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that week they would make more money and they would reach more people and they would build a

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business not a following. I hope that makes sense. So like if you have X amount of time and attention

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this whole making content is a lot like I should do that I was talking about in one of my other

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pieces like a couple weeks ago there's a million things that you should do in your business right

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but one thing or what two things am I going to take with the limited resources that I have of time

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tension and money right you've got so much time so much money and so many people human resources

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that you can allocate to the thousand things that you could probably do to make more to improve your

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business right like if I could do all of them they would all build the business but if I have to

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measure how much I take how much time and attention it takes to make a blog post make long

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Instagram stories and then and like people are like what only takes me like 30 minutes to to do

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that but how much time does it take you and attention of like is this the right picture is this

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the right angle is this what I want to say today and then how how you feel about a post it doesn't

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do well and the comments that are associated with it how much that draws if we were to get rid of

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all of them and just focus on generating leads nurturing leads selling providing amazing service

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and then fulfilling you probably make more money and enjoy life a little bit here so um

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you guys love that you're listening to the podcast if you ever want to have the video version

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of this which usually has more facts more visuals more graphs you know drawn out stuff sometimes

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you can help hit the brain centers in different ways you can check on my youtube channel it's

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absolutely free to check that out if that's what you are into and if not keep enjoying the show

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that is my that is my two cents for if you think about some of the biggest chains in the world

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like McDonald's owners aren't talking about beef patties and the different versions of bread

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they're just running a business right and so I guess the bit the main piece that I try to wait

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like that I want to make here main point is that I don't want anyone to ever feel guilty about not

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making content because they're focused on their business you have it right you don't have it

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backwards the world has it backwards like you don't need to go get influence to make more money

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you need to go make more money to help more people and then by extension if you gain influence

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awesome I genuinely do not care how many followers I have I don't care like how much bigger

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someone's brand is in our space because it doesn't matter there are guys who are in our space who

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have hundreds of thousands of followers on instagram and youtube and make less and health less than

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we do in a year sorry we have we have more people in a month than they do in a year all right from

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an income standpoint from how many gyms they help all of that because like there's so much time

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and attention on being in front rather than doing the thing and doing the work right like here we

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are making like the fourth full makeover of gym launch and like Layla looked I mean she was like

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this is why we're like this is why I it didn't come from a place of pride when she said this

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she was like this is why we're like we're gonna serve this industry better than everyone right

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she's like this is what because like we're doing this and like we do not feel like doing this again

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like I'm making all of the videos again making them pretty with a nice everything and updating the

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the words and the software and the scripts and all the things based on the best practices that we

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already know we're doing that rather than speaking more conferences so I can get more b-roll footage

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so that I can drop some sick instagram video like it's just it's just not the game like you can

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just go work on your business provide an excellent service make a great product make lots of money

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and you don't need that that's how I feel so I think that if you focus on the main functions of

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your business you help lots of people your influence will grow you don't need to go search for

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influence in order to what make more money just focus on making more money I help them people

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all right lots of love drop a comment tag a trainer who makes too much content it should be focused on

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learning how to sell learning how to make better ads learning how to teach a better class

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rather than focusing on the details that do not matter and you can ask them how much money have

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you made from your instagram how long have you been working on it how many hours have you put

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into it what have you gotten back what's that ROI per time so you've spent the last two years

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building up your following to 8000 people awesome how much have you gotten from that you have two

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customers how much do they pay 200 dollars month okay and you spent three hours a day thinking

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about it refreshing and commenting back all of that for 200 dollars a month if I had 90 more

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hours per month three hours a day right even two hours a day 60 hours and I spent 200 I got 200

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dollars for that I don't know the math is it's not good it's like three bucks an hour it's nothing

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so ask them that question ask them if they've done the math on their time and their attention

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of whether it's worth it so and maybe you should do that too if you're like in that game

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have a great day bye