WEBVTT

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There is no winning.

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The game is infinite.

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The point of the game is to keep playing.

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And so if you understand that that's the point,

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then you need to recalibrate how you view the game

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because there is no winning.

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You're going to keep playing.

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And so you have to think about is how do you want to play it?

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Welcome to the game where we talk about how to sell more stuff

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to more people in more ways and build businesses worth owning.

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I'm trying to build a billion dollar thing

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with acquisition.com.

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I always wish pesos, musk and buffet

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that had documented their journey.

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So I'm doing it for the rest of us.

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Please share and enjoy.

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What's going on, everyone?

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I'm calling this for now.

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Can you deal with high altitude?

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And what I mean by altitude is not like high altitude training,

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you know, training in the mountains and whatnot,

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where it's harder to breathe because they are thinner,

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but the altitude of growing your gym, right?

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Of growing your business.

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And the reason I wanted to bring it up is because the amount

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of times that I get asked about bottlenecks

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in scaling a business or the difficulty of scaling a business

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or the trials personally, professionally

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of scaling a business, it's almost every single day.

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And like I had two conversations, one with a woman

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who's doing about six million a year, has four kids.

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And she was talking to me about the struggle

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that she's having in terms of balancing her priorities.

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And I had another call with a smaller business owner

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who was doing, you know, probably half a million a year.

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And the thing that was interesting is that the way

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that they were talking to me was exactly the same.

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And to begin with you, it's the same way

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that I would talk to you is that the air only gets thinner,

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the higher you go.

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And so if you're constantly reaching for growth,

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you will always be out of breath.

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And like I just want that to sink in because like people look

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to me so many times for the answers.

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And this woman who was doing six million a year was like,

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I just want to talk to you about this.

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And I want to know like the solution.

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And I was just like, you will literally never stop feeling

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this way as long as you want to grow.

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And the things that like within the question is like,

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how I stop feeling overwhelmed

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as I continue to grow the business, right?

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So if you're feeling overwhelmed, we do.

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And the actions around that for me,

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and this is what I trick both of the people

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that I was talking to, both are feeling overwhelmed

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at very different parts of their business, right?

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It is first understanding what your plan B is.

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And so as I have grown in business and skill sets,

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my plan B has changed.

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The base floor of my building has elevated, right?

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And the reason for that is because like in the beginning,

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I had no real skills, right?

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And so my base floor, like I was like, if my gym fails,

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I'm going to drive a Uber and strip.

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This was genuinely my plan B.

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And I knew I could do, I could be a hundred grade a year doing that.

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And I could start doing something else

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after I saved the money.

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That was genuinely my plan B.

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Once I learned how to make the gyms,

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and I knew how to sell, I knew that selling was going to be my plan B

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because I had learned the skill of sales.

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And so I was like, I can go to a car dealership

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and I can make a quarter million a year doing sales,

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just hustling.

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I know I can do that.

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And so that became my new base of the building.

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And as you continue to grow,

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it goes higher and higher and higher, right?

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And so now I can very comfortably say that,

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like, we'll be fine because of the skills that we've acquired.

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Now what's interesting about that is that if you think right now

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to yourself, what, like think right now,

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those of you who are gym owners, right,

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maybe in lots of locations, whatever it is,

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how difficult would it be for you to go back in time

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with the skills that you have now

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and manage a personal training, like for yourself,

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like just be a personal trainer, right?

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Probably wouldn't be that hard, right?

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You'd be like, how could you do that?

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Again, let's walk in the park, right?

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Because you've developed the lungs, right?

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And I bet you that when you started that business,

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you felt like you were hustling and dying, right?

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Because it was difficult for you at that time

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because the skills that you had was not good enough, right?

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It felt like a stretch to get to where you are now,

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but now you have the lung capacity to breathe, thinner air.

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And so when you go back down to baseline,

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there's thick, you could run for miles

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and you don't get tired, right?

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And so as you continue to go up the mountain,

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the air only gets thinner

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and the competition gets fiercer.

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The problems you have get harder.

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The decisions that I make when I make mistakes are bigger.

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I remember when I made my first $50,000 mistake

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and I was like, wow.

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That was expensive.

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I can tell you two mistakes this year that now,

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at this level of business,

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it cost me over a million and a half dollars each.

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Real mistakes, right?

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The game just elevates.

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The poker chips just become different colors

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that you're playing with.

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So like the pressure doesn't go away.

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And so if you feel overwhelmed,

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understand one, what's your plan B?

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One, you know that you can always,

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like knowing what your plan B is,

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what the base of your building is can always give you peace

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because you're like, I'm okay.

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All of this is a game I choose to play.

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I'm choosing to climb this mountain,

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which is one of the discussions I had with the mother

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who was doing six million here.

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I was like, you're choosing to climb this mountain.

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Like this is your choice.

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You don't have to make it this hard.

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You can go down to three million a year

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and it'll feel like a walk in the park, right?

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Which is like, I wanna grow.

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I was like, I get that,

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but understand that that's your choice, right?

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And so for everyone who's listening, you have a choice.

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You don't have to grow if you don't want to.

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If it's a trade-off that you're not willing to make,

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that's fine, but just be okay with it

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and be okay with the fact that like,

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your stretch isn't gonna be in this area of your life.

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The next part about going up in the elevation

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in terms of dealing with high altitude is like,

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can your spouse or partner deal with the altitude?

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Can they come with you, the air gets thinner,

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or are they going to pull you down?

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Are they somebody who's helping you?

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Are they neutral or are they hurting, right?

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A lot of times, like the things that are stopping people

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on their business have nothing to do with their business.

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Most times, in fact, it has nothing to do with their business.

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Most business problems are straightforward, right?

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It's the personal shit that gets in the way,

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which is probably why the number one,

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like most wash or download a podcast

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is the entrepreneurial golden resource,

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which is attention, right?

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Is that they have other things they're bringing to the table.

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The smaller business woman that I talk to you,

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she had all of these other things that happened in her life.

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Well, no wonder the business was stressful

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because she had no attention left over for it.

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And so, small tasks seem insurmountable, right?

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It takes more effort for them to happen.

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The mother of four, she has an entire family,

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she's got to do all this stuff for it,

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and she's got another site, another business that she's running,

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like it's unbelievable, and I'm impressed,

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but when I see someone who's operating at that level,

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all I can think of is, man, if you just had one business,

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you'd do so much better, right?

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Because like, it's just the attention, right?

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You got, you're splitting your attention,

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you're still able to operate at this level.

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Man, if you just had one thing to focus on,

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you'd crush it.

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Aimos and Asian, quick break, just to let you know

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that we've been starting to post on LinkedIn

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and want to connect with you.

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All right, so send me a connection request

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and let him know that you listened to the show,

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and I will accept it.

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There's anyone you think that we should be connected with,

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tag them in one of my relay list posts,

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and I will give you all the love in the world.

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All right, so let's get back to the show.

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And so that was ultimately kind of the last thing

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that I wanted to leave you with was,

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so when you're feeling these moments of overwhelm,

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first, understand that it's your choice to climb this mountain.

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We choose to be in the arena, we choose to play the game,

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we choose to get bloody out, and we choose to keep going,

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because that's who we choose to be, right?

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And the game never ends, right?

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Everyone thinks they're gonna win, there is no winning.

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I'm telling you, there is no winning.

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I have more money than I will need for the rest of my life.

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There is no winning, right?

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The game is infinite.

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The point of the game is to keep playing.

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And so if you understand that that's the point,

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then you need to recalibrate how you view the game

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because there is no winning.

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You're going to keep playing.

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And so you have to think about is how do you want to play,

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right?

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If you're going to stay in, right, and not get beat out.

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And the only way you get out is by choosing out.

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Most gyms don't fail because, in fact,

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most businesses don't fail because of the right out of money.

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Most businesses fail because the entrepreneur gives up.

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They say, this is too hard.

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There's too much shit.

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This isn't worth it.

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I just don't feel like making this sacrifice

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for this outcome any moment.

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And that's the point where the business fails.

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Most times.

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And so if you're in that vice, right,

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you feel the pressure.

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What can you do, right?

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What can you do?

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First is understand your plan B.

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Second, stop doing everything that doesn't make you money.

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Everything that you feel like you have to do, stop.

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The easiest way to do this is list out all of the stuff

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that you have in your brain.

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If you feel overwhelmed, it's because you have lots of variables

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in your head and you have decisions that have not been made.

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And they're partially decided and you keep changing them

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because variables change, right?

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And that's what you can't have clear outcomes.

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Put all of them on a piece of paper, on a like order,

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or whatever, right?

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And then arrange them and organize them into categories.

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And then once you see them, all of a sudden the problems

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and the noise in your life will start going down.

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I do this regularly.

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I download stuff on my whiteboard.

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And that's what you usually see in the background

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is I have I start getting stressed and I mind them, right?

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Then circle only the things that actually make you money.

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Not all you think that makes you money.

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Not things that's good for you.

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That's good for the blah, blah, blah, branding, whatever.

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The stuff that feeds you and then erase everything else.

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And give yourself permission to just do that.

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That's it.

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Nothing else.

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Because when the air gets thinner,

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you have let your vision gets foggy

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and you have to focus on fewer things.

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And what I can tell you is that the higher up I go

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and the more guys I talk to where I higher up in the mountain,

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what you can see across the board is singular focus.

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Is they know exactly what they're doing

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and the one thing they're focused on

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from a strategic perspective as an individual,

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as a company is their focus on one thing.

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We're not going to beat them in x, y, and z

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but we're going to be the best at this.

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That's what we're going to focus on.

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And so one of the signs of a new entrepreneur

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is because they have a million ideas

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and they just want to vomit their ideas on you, right?

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Zillion things that they want to do.

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All of this potential.

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Great.

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You have vision.

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So does everything.

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Ideas are easy.

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Implementation is hard.

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And so what you have to do is develop the discipline

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to say no.

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And that is what allows you to climb the mountain

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and be able to breathe and not suffocate

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because it gets thinner and harder

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the higher up you go.

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And so all that to say, if it feels hard, it's okay.

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It doesn't mean you're not succeeding.

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In fact, it might mean you are succeeding

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because it feels hard for me all the time, right?

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It feels hard every day.

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And that's okay because that's part of the game

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and we choose to play.

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And so if you are not sure what's going to happen,

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you're stressed.

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Know your plan B.

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Know what it is so that you can believe

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that you're going to be okay no matter what.

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And then look at all the shit that you have to do.

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Cut out everything that doesn't make you money

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and just focus on that.

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And then be abundantly clear with the spouse

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or partner that you have,

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that this is what you are going to do

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and these are the trade offs that you're willing to make

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and make sure that they are aligned with that.

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And if you could do that, you will be able

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to breathe more easily and adapt to that new level.

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And that is how you were able to get to that level

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and appoint it where then you start getting bored there.

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And then your lungs, you're like,

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I can keep running here for a while.

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This isn't really stimulating anymore.

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And then what do you do?

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Inflict more pain upon yourself and try and grow.

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And we do this over and over again

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because we're entrepreneurs.

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Because we're addicted to it.

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We're addicted to the pain,

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we're addicted to the struggle.

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And maybe you aren't, but I am.

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And so anyways, that's for you.

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And so I guess the question I'll leave you with is,

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can you deal with high altitude?