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I'm going to be one happy Thursday. This is a little bit less common for me. I'm going to make a video,

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or I guess podcast, depending on how you're consuming this, on a pretty pine the sky topic,

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and I titled this The New Entrepreneurial Building Resource and how you're probably leaking it.

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So a lot of people don't know this, but I probably, I would say I'm in tour

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four or five people on the side, not in a formal business setting in terms of like them paying

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anything like that, but just people that have become friends that I've taken interest in their

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business, and I've helped them along. And invariably, and what's interesting is that the higher up you

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go, the less tactical the mentorship is. And so I've had the fortune of actually connecting

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and befriending my first billionaire friend, which is cool. And what's happened as a result of

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that is that like I obviously obsessively look at what people who are doing better than me are

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doing. And then when I'm relaying to the people who are who I'm trying to help, there's this one

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resource that people who make a ton of money manage extremely well, and people who do not,

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do not. And a lot of people, I would say mistakenly think that the number one resource is time,

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right? Everyone's like time is money, time is money, time is money. And I would argue that that's

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not necessarily true. I would argue that attention is money. And that is the golden resource.

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So the billionaire friend that I have, he's actually been helping me on the new endeavor that we are

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launching to our gym lords soon, which I think will change the industry. And anyways, he's been

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helping me with that stuff. But like here's an example. On his phone, his phone does not ring unless

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you are already a contact that has been whitelisted. His phone doesn't ring. He's impossible to reach,

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right? And the more the more successful the more the larger your company grows, the more you scale,

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the more you need to scale and a little bit of skill at you, because you do have a finite amount

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of attention. And so what happens is you have to decrease all of the other things in your life that

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drain attention, because you can have as much time as you want. But if you're not there, you're not

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potent, you're not able, then you can't get anything done with that time that you're supposedly

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allocating, which is why a lot of people end up in this in-between state of always everywhere and

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at the same time nowhere, right? And so they're everywhere, but they're not paying attention to

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anything. And the reason that it's difficult to focus is because entrepreneurs, the character

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trait that made us into entrepreneurs is that we're go getters, we're risk averse, we're creators,

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we're innovators, we're builders, right? We have all of those traits. But the difficulty is that

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the thing that gets you from zero to one is not the thing that gets you from one to two, right? And

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so the reason that you have to totally morph and why you have to be a growth oriented individual

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is because you have to change your own individual character traits in order to progress as a business

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owner. And so like I said, the things that got you here are not the things that are going to get

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you there. The things that got you here, which is your own internal skills, are not the things

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that you need to pass on to other people. So the only way that you were able to grow your business

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at a certain point is by growing other people, right? And the only way you can do that is if you

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have the attention and the bandwidth in order to do so. And that's why if you look at a business owner

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and like the more I obsess on looking at billionaires and people who are doing better than we are,

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is I look at how quiet and how clean they keep their space. And I mean that both in a literal sense

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that like their surroundings, their office, their house, their homes, their cell phone,

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their computers, right? It's quiet, right? Everything, like it's pristine. And we talk to these people,

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there's a certain amount of tranquility that's there. And they just have very low tolerance.

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And it's not that they're trying to be impatient with you or impatient with the world,

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it's just that they understand that they have something like they're operating at such a high

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level that there's so many things that are demanding of their time and attention that they just like

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they can't. And so they have to forcibly remove themselves from so many different situations.

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And I'm going to give you an example, like, I'm trying to think of a good one that happened

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recently. So, man, I don't want to use that one. Okay, so one of the people that I'm somewhat

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mentoring, right? They had four businesses. And this is something that happens so many times,

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it lit like you want 100,000 dollar coaching. This is what happens in 100,000 dollar coaching

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sessions that I'm being honest with you. What happens is someone who's coming in, usually doing

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between one and three million dollars a year, can't get past a certain point, right? And the

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reason they can't get past is because they only have so much attention they've spread between

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four or five different kicks. That's when the gym owner has four gyms and is making less money than

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they did when they had one gym because the amount of attention that they can allocate to one facility

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has gone down so much that with fixed costs, they basically are breaking even, right? And so the same

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thing happens. Now, that entrepreneur is probably making one to three million dollar and gross revenue,

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but not taking anything home because they don't have the attention to actually put onto things.

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And so, in order to grow, you need to do less. In order to grow, you need to do less. And that comes

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from both delegation and also choosing what not to do. The better you get, the better the opportunities

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that you have to say no to. Imagine the level of opportunities that we have now. I'm just being

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honest. So imagine how many things we could do or trying JV with or do a partnership with or whatever

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because of the distribution network that we have and the trust and the good will that we have with

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the gym owners that we have in our network, right? A lot. I get, you know, many people cold message me,

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like I have an opportunity for you. I'm like, really, you have an opportunity for me, right? And so

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the better you get, the better your opportunities you have to say no to, which is why becoming a higher

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and higher and higher level entrepreneur is more and more difficult because it requires discipline.

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It's not about doing more. It's about doing less because we innately want to do more. So doing more

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of your own internal characteristic, if that was what it took to get to be more successful,

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then everyone would be more successful because it would be something that does not take effort

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because that is something that we already do. It's like, man, I artwork anyone. I've got all this

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work. It's cool. That gets you from zero to one. It's not going to get you any further than that.

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So stop, so stop identifying with that. It was something that I used to identify with. I was like,

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I'll, I'll, I'll, I'll work anyone. I'll, I'll, I'll, whatever. Like that was something that I used to

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think about. And it was a character treat. It was an identity thing. And the more you grow, the more

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you realize that your identity needs to be fluid because what it needs to be is exactly what it

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needs to be at that given time of development because the character treats that I'm going to have

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to emphasize in a year are going to be different than the ones that I have to emphasize now.

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And so the skills that you need to learn like delegation, leadership, those are things that are

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not the things that take you in the beginning. You have to be independent. You have to be hustling.

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You have to be grinding. You have to be willing to put in the work because no one else will do it

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for you, especially if you have no capital to start, which most of the people who are on here

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are in that situation. And so to reel this back in, the number one thing that you have to be paying

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attention to is where you are paying your attention.

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Big guys, love that you're listening to the podcast. If you ever want to have the video version

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of this, which usually has more facts, more visuals, more graphs, you know, drawn out stuff,

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sometimes it can help hit the brain centers in different ways. You can check my YouTube channel.

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It's absolutely free to check that out if that's what you are into. And if not, keep enjoying the show.

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Right? You spend attention. That's what they call paying attention. It's because it is a resource.

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And most people don't pay attention to that. Right? And so one of the things that a lot of people

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don't know about me, this one's going to go along. Some of the things that a lot of people don't

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know about me is that I for nine months paid a coach to teach me one thing which was to manage my

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attention. It was to teach me how to think. And so for 90 minutes, every single day, all I did

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was talk about what I was thinking about. Think about that. Every day, I paid attention to one of my

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attention once. And when I did that, all of a sudden, my business blew up. Right? And I realized

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that I had toxic relationships. I had toxic relationships with parents. I had toxic relationships

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with friends or pseudo friends, things that I that were taking my attention past things that I

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had on my mind that I knew I had not handled. So those are called like open loops or open cycles.

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Right? So when you have something that you like, I haven't resolved this. Then you need to handle

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that and you'll get that attention back because what happens is you have this bowl, this tiny little

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bowl of marble. So each of those marbles is a is a unit of attention, right? If you had to measure

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it. And so you put little marbles of attention on your childhood Thomas. You put little marbles of

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attention on your marriage. You put little marbles of attention on your health. You put little

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marbles of attention on your spirituality. And then massive marbles of attention on your business.

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But the thing is that sometimes you need to quiet and collect all of these other little marbles

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so that you have more potency, more potential energy, more potential units of attention to spend

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on the one thing that you're trying to grow, which in this case would be your business.

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And what's interesting is that what happens is that things that were perceived as difficult

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become really easy. And I don't know if you've ever had this happen, but like if you were in

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college or you were in high school and you were like, hey, I can't solve this problem, this map

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problem. And you were exhausted and then you go to bed and you wake up the next morning and then

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all of a sudden it seems really easy. Or you're like, I don't know why I didn't see that before.

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Because attention gives you the ability to see, right? Like if you think about wisdom, right?

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Wisdom is an ability to see what other people cannot see, right? Two people are presented the

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same situation. The wiser person sees things that the other person doesn't. And how can you see better?

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You see better if you have more ability to see which comes from your most valuable resource

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attention. How much horsepower do you have, right? And so look at the things that you have in your

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in your life right now. Like if I see someone who has a messy relationship life who's got a messy

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love life, who goes out every weekend and gets trashed, right? Like I can tell you, billionaires

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don't do that. That like the whole Tony Stark vision of the entrepreneur is a farce. It's not true.

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Don't believe that. Every single billionaire, every single high level entrepreneur is quiet,

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unbelievably quiet. They keep themselves completely isolated. They have a bubble around them of

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layers of protection. They're like, like for me, it's me. And then there's Leila and then we have

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our COO. And then we have our executive assistant team because we have a team of EA's at this

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point. We have four who work the next level. There's no one who has direct access to including

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our employees. No one does. And that's because it would deserve you. You guys are gym owners.

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If everyone had access to me, the reason that I don't respond to Facebook messages is not because

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I don't want to. It's because I literally can't. And if I did, I would be deserving everyone

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because then my attention would be split because someone can't turn right leads in them or whatever.

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You know what I mean? Because these little things, these little things that are perceived as huge

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issues to you in that moment because you have a little bit of attention. You have so little left

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that everything seems like an explosion. But when you have lots of capacity, big problems seem small.

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And small problems seem big. And it sounds reverse because what you do is you start seeing that all

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of these things are attention drains and you just say, I don't want to play anymore. And you stop

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hunting. And then all of a sudden, everything gets really simple because the only things you have to

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do become really simple. At our gym loads event, one of the things that we had to do or that I had

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everyone do was simply define the number that they needed to have in their gym, number of VFTs,

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in order to have the lifestyle that they wanted to have. Really simple, simple process. Most people

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didn't have that, right? But it's amazing what happens when you have clarity because it allows

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you to put your attention in one direction, right? And then it gives you a litmus test. Will this

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help me grow this number? Yes or no? Yes, cool. Let's do it. No, ignore it, right? And it takes

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discipline to say ignore it. It takes discipline. That's why it's hard. That's why most entrepreneurs

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aren't successful. That's why most entrepreneurs don't grow. It's because it's hard. It's counterintuitive.

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It's counter your character. And so you have to learn how to not be yourself in order to be the person

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that you want to be. And that's why that's why most people don't do it. And so to go ridiculously

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full circle on this, every time I meet with an entrepreneur and I tell you, I coach is probably a

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loose term, but I'll meet with a few handful of entrepreneurs on a semi-regular basis and just

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see how's it going. And the question that I always ask is what's your attention? Where's your

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attention? Right? And if someone comes in and they seem really scattered, I already know that

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their attention is all over the place. They're super spread. They're less able. So of course,

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they can't grow their business because they don't have the very horsepower, the main resource that

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allows them to grow and push. And so look at your life, look at your relationship with your spouse,

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loved one, look at your habits, how you wake up, how you eat, how you exercise. Do you drink?

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Here's an example for why we stop drinking. All right? And it has nothing to do with any kind of

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like there's no religious, anything regarding this. We stop drinking because I realized that I would

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drink at night on a fairly regular basis. Not like I always had some issue with it, I really didn't.

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I mean, I drink a lot, but I just, whatever. The point is this is that I would drink in the evenings

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because it would help me just de-stress, really unwind. But what that does is it masks the thing

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that is taking my attention that I have anxiety on. Right? And so if you need to take a drink to

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unwind, then it means you have things that you have not resolved. And so one by one, what happened

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is that when I stopped drinking, everything got really loud. And so I had to face and confront the

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things that I had not resolved yet. And so in the beginning, it's the hardest. But then what

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happens is once you've actually resolved all of those things, the desire to drink goes away because

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you're like, well, I actually feel really good right now. I don't want to mess that up. And so it flips.

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But it took, it took probably six months for that to happen for me. And so I'm just giving that as

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an example of what, of what having your attention split and kind of gaining that attention back

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can be. So look at your life, look at your relationships, look at your habits. And the things that

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are taking your attention, you need to handle complete the cycles and get the attention back so you

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can work on the one thing that you're trying to grow. And if you have side hustles and side businesses,

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get rid of them. Kill them. That's what people like. People come and they pay a ton of money to tell

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them, do one thing. And the only reason that they listen is because we make work. And I'm telling you

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right now, that's what I would tell you. Do one thing. Focus. Do one thing. Focus. Sing it again.

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That's why most times when someone comes in, they're like, hey, I want to start an online business

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and a food prep business and, uh, and, uh, whatever, right? All at the same time because one of them

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is going to take off. It doesn't work that way. All of them could take off. You could have a

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billion dollar, uh, food prep business. You could have a billion dollar gym business. Like your

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business, like having more businesses is a farce. I was talking to a gym owner the other day and he's

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like, yeah, I mean, two paychecks is better than one. And I was like, no, one fat paycheck is better

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than two. You can have a hundred million dollar roofing business that just repairs roots. You

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don't need to do general contracting and also windows and also gutters and roofs. You can just do

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one thing and you really, really, really, really, really good at it and make as much money as you want.

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And so just bring that belief of yourself of like, I have to have three things in order to make

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more money. You know, you don't. You don't. It's not true. Any one thing. I had someone who's in

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the real estate space who was doing real estate coaching after, uh, her first month of being in the

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coaching, uh, called me up and was like, there's just not enough real estate agents. She was doing

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like $200,000 a month. And I was like, real estate agents. I was like, how, how, how small of a

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marketing micro gym owner is? I was like, you literally outnumber my market a hundred to one. And I was

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like, and we are out doing out piecing your revenue. Twenty to one. It's, it's just these beliefs

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that we have that are silly. And I can tell you that the, the, the higher up you go, all of those

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limiting belief disappear and you just see people operate a very high level, very quiet, very clean.

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They're like, if someone walks in the door and it's any negativity, those people just get up and

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leave. Nothing personal. I just can't have that in my life, right? Someone complains, someone's

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negative, uh, the weather, uh, traffic set, like, don't worry. I'm just gonna get up and go. It's

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nothing personal, right? That's how they handle themselves. So thank you guys for your attention.

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I hope I gave you a positive return on it. That was my intention. This wasn't a normal type of

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video that I would normally make, but it was something that was like on my mind. And I just had

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two or three calls recently where I had told people to consolidate their businesses, get rid of

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one, two or three businesses. And then within a matter of 30 days, two of those people had a

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multiple of three X on their total revenue between what they were doing before within a 30 day period,

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just by getting their attention back. So, um, look at what you can consolidate. Lots of

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everyone. I appreciate you. Shoot a like for someone who feels really distracted or if you have

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a spouse and you're like, we should clean up our stuff. Tag them so that you can clean it up and, uh,

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have to get some attention back. All right. Lots of, have an amazing Thursday and I'll talk to you guys soon.

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Bye.