WEBVTT

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and I don't have to think about it at all and so I just try and smooth out these little

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inefficiencies on as many parts of my life as I can so that as much of my attention gets allocated

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to working and doing more work and doing better work. Welcome to the game where we talk about

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how to sell more stuff to more people in more ways and build businesses worth owning. I'm trying

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to build a billion dollar thing with acquisition.com. I always wished pesos, musk and buffet had documented

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their journey so I'm doing it for the rest of us. Please share and enjoy.

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For December of 2016 until December of 2021 I went from zero to a hundred million dollars

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net worth at age 31 and that kind of quote speed of wealth accumulation didn't come from necessarily

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doing things faster but getting more from the work I did and so I get lots of questions around

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productivity and this particular one came from an Instagram AMA and I thought it was worth making

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a video about and I have refrained from making productivity type stuff mostly because I think it's

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a little bit of mental masturbation for most people in this industry to give themselves an excuse

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to procrastinate and not actually get work done and so let's define some terms before we get in

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and so I'm going to hit the many small things that I do throughout the day in terms of how I dress,

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how I sleep, how I work, what stimulants I take, how I take supplements etc how organized my life

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to ultimately be as frictionless as possible to getting more work done and getting more from the work

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I do now let's define productivity right off the bat productivity is output per unit of time

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all right so if you're more productive it means you get more for the output now productivity

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is really just another fancy word for leverage because it means you get more for what you put in

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and so any output is any output comes from two things volume of inputs times leverage

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equals output so if I pump something a hundred times and I have a little lever I get x output

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if I pump something 200 times I would get twice the output with the same lever or I could increase

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the lever size and I would get a higher output for the same hundred and so when we're thinking about

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productivity those are the two variables how much are we actually working and what are we getting from

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the work we do now today most of my TED Talk is going to be focused on how do I clear all of the

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distractions around my life to facilitate me working more and I think that is a wildly underestimated

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approach to doing this I think a lot of people try and say like I need to do my three-hour

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affirmation morning routine blah blah blah so I can be like more effective but I would have a hard

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time with someone arguing that three hours of not working is going to cover three hours of working

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and make up for it with the other six of their day or whatever so I'm going to start chronologically

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with time and how I sleep and wake up so I think it's really common for people to like masturbate to

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the wake up early and suffer mentality now when I was in the gym business I woke up at four

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o'clock in the morning because it was the only time I could get uninterrupted work done and I think

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that's the key lesson is that we all have to have time where we can actually work deep without

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interruptions and so for my entire decade now as an entrepreneur in business that has remained

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constant so when I really think about the things that have contributed to the outsize returns we've

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gotten I think this is probably one of the biggest ones which is why I want to kick this off with

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now some people need to do it from 10 p.m. to 4 a.m. because one of my good buddies a billionaire

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and that's that's when he works he jokes with me that I wake up cool early when I wake up now at

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about six but the thing is is that the first six hours of my day so in the beginning it was from

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4 a.m. to 10 a.m. and now it's about from six to 12 for me I work without any meetings that is

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block time on my calendar and I'll see if I can send a screenshot of what my calendar looks like

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but the first six of my day are empty the next thing is how I can facilitate that simple schedule

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is by always having the same sleep and wake time so weekends and weekdays I treat the same way

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and that's because for me once I get into this rhythm I don't want to break that just for like

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a night out with the boys now mind you that's not even part of my life but like if that were part

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of my life that would be something that I would probably not want to break it for and as a point

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of proof here like Jeff Bezos wakes up at at 8 a.m. or 7 a.m. and then he says he punches around

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for an hour and then he gets to work at 9 a.m. he likes to have his real meetings at 10 a.m. right

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Warren Buffett doesn't brag about waking him before I am all right and so like you can be

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unbelievably successful and have lots of leverage and lots of work done without having

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you know it has to be at this time I think it's just more important that you have the time in

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general set aside and in terms of like optimizing your sleep environment you guys already know the

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stuff there's a zone videos on YouTube that cover it but like dark room dark room keep it cold

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make sure that you have the right amount of blankets on if you need a fan on your face then do that

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get some stuff for breathing if you snore die you know like put put mouth tape on if that works for

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you whatever it is like for me I have a nasal strip I put mouth tape on and I sleep in a dark room

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and like that works great for me I have no problems falling asleep do all the basics if you're not

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doing that then what are we talking about like the best stimulant in the world which I'll get to in

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a second is a good night's sleep everything else is just masking or enhancing that so next piece

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I'll talk about is morning routine so I basically don't have one I wake up and I have coffee with

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Leila and then I work and that's that's literally it that's my entire day that's my planning

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and I know what I'm going to do because most of the projects that I work on are very big and so

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if I'm writing a book like it's the same thing as it was yesterday I'm just gonna keep writing

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and chipping away at the big stuff that I need to do now if you're a different different

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season of your life then you probably will have more tasks to do in your business and so

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obviously prioritizing those in the most important ones that'll make you the most money

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do those first talk to a lot of entrepreneurs not doing that do the ones that make you the most

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money first the next piece is like what am I wearing all day right and so for me I have obviously

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become a fashion icon I'm kidding Kim Kardashian and I are kind of like neck and neck here with

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most fashionable but no but I this may sound silly but each article of clothing you've seen

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me wear I have tried on and bought usually between 15 a hundred of that exact thing so different brands

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different sizes within each brand different makes he might be surprised but like Haynes has

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a multiple different tank tops with multiple different materials and I'll try multiple sizes in

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each one of those things and I do that because I like having decisions made like if I'm going to

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make the same decision over and over again I want to just make the one best decision front load

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the work and then never think about it again and so I optimize my outfit primarily on temperature

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regulation because one of the biggest things I hate is getting hot it's like the worst on the flip side

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if you're shivering you're not as proactive either and so I just want to be the right temperature

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whenever I can and so if I have an outfit that accommodates that easily then that's a plus for me

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the next is can I have it accommodate that in as many different conditions as possible can I have

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that same outfit when I go to a restaurant that's really nice can I have that same outfit when I

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want to go to the gym can I have that same outfit when I go to the pool or go to the beach can I have

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that same outfit when I walk outside for an hour or so every day which I do each of those in your

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mind might have a very different outfit and so I've tried to maximize the outfit that I have

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so that I can only have one outfit that I wear every day all the time and that's why I usually have

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some long sleeve that's buttoned because I can go completely buttoned all the way down when it's

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coldest to rolled sleeves and button to open and rolled sleeves to completely off with the tank top

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and these shorts for example I can wear it to the gym they stretch they're tear-free they have

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pocket for my cell phone they have a pocket for my for anything on the side they have a velcro

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they're big enough that they can actually fit my legs and they actually don't ride up my crotch

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which most elastic shorts do and these ones are just light elastic so it stays right above my quad

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which for me makes me look pretty um and so I tried on a hundred-ish pairs of shorts to get these

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sort this also has belt loops if I want to wear a belt to make it dress up if I feel like it

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and it has a zipper because I prefer having zippers and even my footwear like this is like

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finding footwear was probably the hardest of all the things that I've done because I wanted it to

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the footwear that I wear to be nice and ugly be able to walk without making the shoe smell after

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like weeks of use I wanted to be able to walk without my foot sweating I wanted them to also be

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waterproof I wanted to be able to go to a nice restaurant in them but I also wanted a good ventilation

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a heavy order and I want to be able to work out with them and train hard so I could have one pair

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of shoes that checks all those boxes and it took me it took me 15 months of like

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probably 10 pairs of shoes a month um now mind you if you're like that's a waste we actually

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return them but uh I wear them I try them and then I'm like no and you're like wow what a waste

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time I have a team and they can they can do that for me and for me the big output here is that

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now when I put on what I wear every day I feel great and I don't have to think about it at all

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and so I just try and smooth out these little inefficiencies on as many parts of my life as I can

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so that as much of my attention gets allocated to working and doing more work and doing better work

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which leads me to one of my biggest kind of hacks of roll has been watering holes and so I've had

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like some people have a hard time uh starting habits other people hard times stopping habits

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I'm very good at stopping habits I'm very bad at starting them I don't even like really saying that

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I in the past have had a I've been less successful with the attempts I've done but I feel like

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I have cracked that and I've cracked that through watering holes and so it's much easier to change

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your conditions than it is to change yourself and so rather than be like I need to be more disciplined

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what I do is I try and get myself more visual cues that are effortless so don't take me well power

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and so most people have a few places in their life that they spend more time at

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and so for me I have three I have my kitchen table which is where I eat all my meals

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I have my work desk which is where I work all day and then I have my bedside table which is where

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I spend in the morning and at night right and so if I want to start taking things like supplements

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or put on sunscreen or x, y and z I put the stuff there and so when I was actually a gym owner

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and I would teach people how to take supplements I would focus the vast majority of my time with

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them not on what the supplements did but on how they would be able to take them consistently

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because probably anybody watching this has bought a supplement put in a cabinet and never

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taken it right and then you wait till it goes bad and then you toss it and then you buy another one

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and then you do it for a week and then you do it over and over and over again so I think it's

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far more important to have the system of being able to insert new stuff into your life and know

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that you're going to do it real quick guys you guys already know that I don't run any ads on this

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and I don't sell anything and so the only ask that I can ever have are you guys that you help me

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spread the word so we can have more entrepreneurs make more money feed their families make better

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products and have better experiences for their employees and customers and the only way we do that

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is if you can rate and review and share this podcast so the single thing that I have to do is you can

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just leave review but take 10 seconds or one type of the thumb it means the absolute will to me and

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more importantly it may change the world for someone else so for me if I have mourning things

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I put it from at my kitchen table because that's where I go and I have my coffee with Leila so I

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put it right there so I see it as soon as I sit down so I don't have to think about it for my

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gym clients back in the day I would ask them what's the first thing you do every morning and so

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whether someone who was brush their teeth for something that was make their coffee and so I'd have

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them put it next to their coffee that way they'd have to think about it when they would go to the gym

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to work out I would say okay well what are you always going to have with you they're like well

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this car or this bag I'd be like okay I want you to keep your pre-work out your intro workout

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and your post workout in your car since your car is always going to be with you and so that's

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what I do I have a gym bag and I have all my stuff in that bag right and it's always with me

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and so I don't forget it and then the post workout stuff and this is a little hack I'll give you

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is that I actually buy the cold ones that they have in the fridge that are overpriced you know those

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ones at the gym I actually buy those couple reasons one is because I like to support gyms because

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obviously I made all my money in that space and it's kind of like my way of giving back so I

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always want to support small gyms the second reason is because I actually think psychologically you

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reinforce working out because you get this tree at the end of working out I don't want to wait 30

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minutes because I won't associate the reward with the activity and so I always want to give myself a

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little my brain a little like cookie at the end of the workout for me first workout shake fits the

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bill and I like it cold and I like it there and then I'll have to think about it the final thing

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is nighttime stuff right and so for me that's my bedside table and so at night for me I put my

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I put math tape on so I don't snore I put chest to go over my face which sounds crazy but that's

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how I actually try and keep my skin nice and pretty and I five like vitamins or melatonin or

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anything like that that I want to take a night like I take sleep multiplier which is from prestige labs

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great product but whatever sleep thing you take you might want to take one and if you do I put it

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there and now I don't forget it until the key is having the watering holes first and then you can

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slot in whatever supplements you want to take and that probably leads pretty naturally into a quick

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caveat here which is stimulants right and so again we're talking how do I do more work how to get

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more from my work all right well if I'm awake and I'm and I'm well rested and I'm wearing the

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shit I want to wear and I don't think about the food that I'm going to eat which I don't think

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I've covered yet yeah so let's talk about food real quick I've eaten I eat the same meals

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more or less every day so breakfast and lunch always the same the only exception is dinner which

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I would say four nights week is the same thing and then three-ish nights a week I have like

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business dinners and you know colleagues and portfolio CEOs instead of that come in and so on

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those nights I'll eat out but because I know what I'm going into dinner with every day because my

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breakfast my lunch are the same it makes dinner really easy to eat dessert every night and still

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be in shape because I know how many calories I'm going to dinner with so I can just adjust my

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dessert accordingly and by doing this I have no prep no cooking no cleaning for any of my meals

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and that's because for me that feels like a such such a waste of time and I don't mind and so I've

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had the same lunch for as long as I can remember and I just get my lunch is delivered and my mornings

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are prepackaged this is a shake that I get pre a prepackaged shake and a bar that's prepackaged

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very easy for me and then dinner the other four nights of the week is usually the same type of thing

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prepackaged meal or we go out to a place that's prep like precooked food makes my life easy

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and I do that because I hate smell of food in the house and the idea of like prepping food and

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having pots and pans staying around the house and like cooking and then cleaning up after that

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like that's such a huge amount of time because I remember because we some prestige labs for a

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brief moment we had done for you meals which was a subsidiary and I did tons of research on how

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much time people spend cooking and preparing food and it was actually around this time that

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Leyla had a conversation where I asked her to stop making me food every day because you know she's

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my wife and she wanted to do like wifely duties but I was like you're you're worth a lot more

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not in the kitchen you're worth a lot more like in the business with me and so it was a huge

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relief for her because she basically got two ish hours a day back from where she would have to like

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cut stuff clean stuff wash it cook it like serve it and then clean up all the dishes that she had

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done like potpins etc all of that was gone and we got two hours plus productive back for her time

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which was great and for me that ultimately made me more money because if she's in the business

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longer than we make more money together but that was a big a big hack in terms of like how how

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few things can we do that we have to do every day I'm going to briefly touch on training I'm not

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going to go deep on I'm just going to give you a concept of it so rather than following any kind

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of strict periodization for the training that I do I try and get cardio and weights together by

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minimizing when I rest when I work out and I try and hit every muscle group every day and I do

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that because I don't train on a consistent schedule because my business career takes precedent for

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me over my aesthetics and so if I have a business meeting that's going to go during the workout then

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I don't go to the workout and then I do it the next day and some people have strong opinions on that

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I've been working out for 20 years being flexible has worked for me and so with our workout every

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other day every day or twice in a week I don't have to worry about the fact that I haven't done

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legs because I missed leg day is Thursday and if it's not Thursday then I skip it and I do back

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again no I hit full body every day in that way no matter what duration I have in between I still

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stimulate every muscle and I do it in a fast way so that I can still get some cardio into and for

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me that is what has worked so I don't have to think about it when I go to the gym this is the

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common theme of trying to decrease the number of decisions I have to make on an active basis so I

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can allocate as much of that time to working more and being better for the work I do the last piece

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is going to be stimulants so this is like lots of people have talking to tropics and like all the

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stuff like I'm a big fan of stimulants overall but the way I do them is that actually cycle them and

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so teacreen nicotine and caffeine all the eans and then you've got prescription stems which I

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won't get into but no matter which ones you're choosing to take I think the key is cycling them

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in and out because if you take one thing every day eventually become dependent on it rather than

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getting a boost from it and I realize this with caffeine and other things that I've taken on a

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regular basis like the first time I was like oh my god if I did this every day you would actually

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feel the same and so I try and only heavily stimulate two-ish days a week and I cycle which ones I do

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so I get the most out of them again most work most out of it equals output equals productivity

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and so combining all these things together has in my opinion surrounded my all the effortless

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stupid silly decisions that people spend a lot of time on I want to eliminate all of those things

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throughout the day so I can spend all of my mental energy on the few things that matter so I've

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got my my cell phone pocket which I can immediately answer any of the I don't know it never calls me

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but I like having it right here because it's just easy and convenient because when I sit I can

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sit with it and it doesn't bother me if I have it right here which is where most shorts have it

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when you sit you're like what is this and you have this thing digging into you I hate that right

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and then these shorts I can also go to the pool and because they dry super fast but they're

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also super stretchy so I've got a lot of stretch but you can hear their their tear resistant they're

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like they're hard like I could poke these things the knife and they're like bulletproof not bullet

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but maybe they are you never know and so like I've I've tried a hundred plus pairs of shorts on

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and I wear these dark because if I ever if I like wash my hands and I get like water on these

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A rolls right off the B even if it does stay it like you can't see it as much whereas if you've

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got like light gray it's like you've got these splotches everywhere right and so that's why I do that

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on the flip side I wear white up top because I'm usually in dry climates because I'm in the

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Southwest and so if I have dandruff or something if I have dark on you can see all the standard

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books nasty right and so I wear white so that you don't see that and I always rock my logos

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which if you look at any of my old pictures of any seasons of my life you can always know what

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business I was focused on by the by the logos that I'm rocking because the end of the day like

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I'm gonna have walk if somebody's going to be a free walking billboard it might as well be me and

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I'm always proud of the companies that I have like I'm proud because I'm putting a lot of effort

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into into growing them and I want to support them at the very least by always wrapping my own stuff

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and all these are sponsored by acquisition.com because acquisition.com and the companies we have

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in the portfolio pays for the entire team that puts this stuff on for you guys and the world's sexy

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issues I wanted to have and this will be a thing is like I actually don't do like the added layer

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of underwear and I don't wear socks and I also don't wear t-shirts and I don't wear any of those

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things because I realize that like I don't need any of them and so I wanted to find a pair of shoes

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that checked a zillion different boxes and this one does because I can work out in them I can walk

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in them I can go to the pool in them I can I can hike with them I can go to a fancy restaurant in

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them because they're closed-toed and my feet don't sweat in them and even if they do they have a

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foam bottom or foam insole which actually keeps your feet dry and that's after like 100 pairs of

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shoes that took me 15 months to try all of those on to figure it out and it took me probably four

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months to figure out the tank tops because I wear a different tank top different size every day

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and see how it felt see where sweat stains happen see if like one of these tank things just like

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floats up which some of them do or they're like too long or they're like baggy around the midsection

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like there's just lots of like do they do they shrink too much when we wash them

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does this is a logo fate like there's a lot of different things I was looking at to finally

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pick the right ones and the reason I'm not sharing the brands with them is because I think the

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it's more the perspective and approach which is find the thing that works best for you I have found

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that this is worked best for me now if you're one of those people who loves fashion then fucking

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rocket because that's part of your life for me I truly only care about how I feel in the close

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and that's it and so that's all I care about and mind you people will judge you based on how you

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dress like if I walk around in a suit I get treated differently I get treated better but there's

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I think there's a little part of me that kind of likes like the little tip of my shoulder like I

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like getting a little bit of people thinking that I'm poor when I walk into a nice store with Leila

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that I think there's some element that I like sickly enjoy but if that's important to you then

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I obviously change the way you dress