WEBVTT 1 00:00:00.000 --> 00:00:03.040 Fear and anger would drove me to take action. 2 00:00:03.040 --> 00:00:05.800 Like I didn't have a lot of faith. 3 00:00:05.800 --> 00:00:07.680 I had a lot of anger. 4 00:00:07.680 --> 00:00:10.320 And that's what I had. 5 00:00:10.320 --> 00:00:12.000 And so that's what I used. 6 00:00:12.000 --> 00:00:15.680 And it took me years, like years, not like a year, 7 00:00:15.680 --> 00:00:19.480 like six, to like, I would say even switch to 8 00:00:19.480 --> 00:00:21.880 not always being driven by ink 9 00:00:21.880 --> 00:00:23.640 and trying to prove people wrong 10 00:00:23.640 --> 00:00:25.920 and make the point that I was right. 11 00:00:25.920 --> 00:00:27.320 You know what I mean? 12 00:00:27.520 --> 00:00:32.040 And I wouldn't say that I'm purely faith driven now. 13 00:00:32.040 --> 00:00:34.760 I would say that I have elements of it. 14 00:00:34.760 --> 00:00:36.960 And so I just don't know if it's a binary for me. 15 00:00:36.960 --> 00:00:39.960 I would just say that over time, I have less of that 16 00:00:39.960 --> 00:00:41.640 and I have more of some other stuff. 17 00:00:41.640 --> 00:00:44.440 Like I enjoy what I do now a lot. 18 00:00:44.440 --> 00:00:46.640 And so I do a lot of it. 19 00:00:46.640 --> 00:00:50.000 And so, you know, trying to find what the fuel is now, 20 00:00:51.080 --> 00:00:52.440 I don't think about it much. 21 00:00:52.440 --> 00:00:53.920 I just do the things that I enjoy 22 00:00:53.920 --> 00:00:55.560 and that I've been rewarded for doing in the past. 23 00:00:55.560 --> 00:00:57.160 And so like I work hard on things 24 00:00:57.160 --> 00:00:58.960 because the harder I work on things, 25 00:00:58.960 --> 00:01:00.960 the better things tend to work out for me. 26 00:01:00.960 --> 00:01:02.960 And so the projects that I'll work on now, 27 00:01:02.960 --> 00:01:04.600 I have a way longer time rising than I did. 28 00:01:04.600 --> 00:01:06.560 Like Jim Launch was just like, 29 00:01:06.560 --> 00:01:08.360 I mean, I told Laila when we started making, 30 00:01:08.360 --> 00:01:10.600 like I'll say crazy money and quotes here. 31 00:01:10.600 --> 00:01:11.920 Well, we were taking home like a million a month 32 00:01:11.920 --> 00:01:12.960 this year and we're in our 20s. 33 00:01:12.960 --> 00:01:17.800 Like I didn't think it was gonna last. 34 00:01:17.800 --> 00:01:19.960 So I was like, we need to live so cheap 35 00:01:19.960 --> 00:01:21.640 and take every dollar we possibly get. 36 00:01:21.640 --> 00:01:23.080 And I told her, as soon as I started working, 37 00:01:23.080 --> 00:01:24.160 I was like, we have 18 months. 38 00:01:24.160 --> 00:01:25.000 I told her, I sat her down. 39 00:01:25.120 --> 00:01:28.000 I was like, we've 18 months before this is gonna not work. 40 00:01:28.000 --> 00:01:29.640 So like we need to just make this work 41 00:01:29.640 --> 00:01:31.440 and they hear Jim Launch's six years later 42 00:01:31.440 --> 00:01:32.960 still crushing it, you know what I mean? 43 00:01:32.960 --> 00:01:34.600 But like I didn't know that, right? 44 00:01:34.600 --> 00:01:36.240 And so there was no faith. 45 00:01:36.240 --> 00:01:37.880 Zero. 46 00:01:37.880 --> 00:01:39.960 Like people were like, what was the vision of Jim Launch? 47 00:01:39.960 --> 00:01:41.920 I was like, the vision was don't be broke. 48 00:01:41.920 --> 00:01:42.880 Like that was it. 49 00:01:42.880 --> 00:01:44.320 That was the whole vision. 50 00:01:44.320 --> 00:01:46.200 And so I think what happens is like, 51 00:01:46.200 --> 00:01:47.680 you have to get your head above water 52 00:01:47.680 --> 00:01:50.040 so that you can even breathe and like look around. 53 00:01:50.040 --> 00:01:51.960 But like if it's kind of like the air mass scenario, 54 00:01:51.960 --> 00:01:54.240 which is overused, but like if you're looking 55 00:01:54.280 --> 00:01:56.240 at how you're gonna pay rent and how you're gonna make payroll 56 00:01:56.240 --> 00:01:57.800 and all that stuff, like it's very hard 57 00:01:57.800 --> 00:01:59.640 to make strategic decisions. 58 00:01:59.640 --> 00:02:01.240 Like in some ways, it's like I do, 59 00:02:01.240 --> 00:02:03.560 I do like having the idea of some entrepreneurs 60 00:02:03.560 --> 00:02:06.600 who have saved up enough from a job or career 61 00:02:06.600 --> 00:02:08.800 that like they're not worried about shelter. 62 00:02:08.800 --> 00:02:10.360 They're not worried about food. 63 00:02:10.360 --> 00:02:12.880 So they can actually think on a 10 year time horizon. 64 00:02:12.880 --> 00:02:14.360 Like it's easy for me to stand here and be like, 65 00:02:14.360 --> 00:02:15.880 guys, be more long-term thinking 66 00:02:15.880 --> 00:02:17.600 except you're like, well, rent's fucking due tomorrow. 67 00:02:17.600 --> 00:02:19.520 So what do I do now, right? 68 00:02:19.520 --> 00:02:22.560 And like the reality is you decrease your liabilities. 69 00:02:22.560 --> 00:02:25.400 You decrease all of the things that stress you out. 70 00:02:25.400 --> 00:02:26.840 And so if the things that stress you out 71 00:02:26.840 --> 00:02:28.760 are the things that you spend money on a regular basis, 72 00:02:28.760 --> 00:02:30.920 then it's like decrease those to the absolute greatest 73 00:02:30.920 --> 00:02:33.840 degree possible so that you're not in fight or flight 74 00:02:33.840 --> 00:02:36.680 every month, so that you can breathe. 75 00:02:36.680 --> 00:02:38.600 And then you can actually make the better decisions. 76 00:02:38.600 --> 00:02:41.720 Cause like if you're in that state, it's so hard to win. 77 00:02:41.720 --> 00:02:43.160 Because other people who are competing 78 00:02:43.160 --> 00:02:44.200 against you aren't there. 79 00:02:45.040 --> 00:02:47.600 You're sleeping on the gym floor, 80 00:02:47.600 --> 00:02:50.880 where you're fully in that state, I assume. 81 00:02:50.880 --> 00:02:54.680 Yeah, so take me through that scenario 82 00:02:54.680 --> 00:02:57.640 and also like wanting to be seen as the person 83 00:02:57.640 --> 00:02:59.960 who was sleeping on the gym floor. 84 00:02:59.960 --> 00:03:02.080 So I, that was not external. 85 00:03:02.080 --> 00:03:04.440 So that was more, okay, so I'll unpack this. 86 00:03:04.440 --> 00:03:05.880 So for everyone who's listening, 87 00:03:05.880 --> 00:03:09.840 so I, I quit my job, drove a horse in the country, 88 00:03:10.600 --> 00:03:12.080 mentored with a guy for three months, 89 00:03:12.080 --> 00:03:14.800 then opened my own gym. 90 00:03:14.800 --> 00:03:16.480 And I didn't have enough money for two rents. 91 00:03:16.480 --> 00:03:20.080 My rent was $5,000 a month, which I was 20, like, 92 00:03:20.080 --> 00:03:21.920 it was, oh, I couldn't even, I mean, it was insane. 93 00:03:21.920 --> 00:03:23.040 Like it was $5,000. 94 00:03:23.040 --> 00:03:24.960 I was like, that was more than, that was like my salary. 95 00:03:24.960 --> 00:03:25.800 You know what I mean? 96 00:03:25.800 --> 00:03:26.720 It was like, what am I going to live on 97 00:03:26.720 --> 00:03:28.080 for everything else, right? 98 00:03:28.080 --> 00:03:30.600 And so I moved out of the place that I was at, 99 00:03:30.600 --> 00:03:34.360 which was just a spare bedroom and I slept at the gym. 100 00:03:34.360 --> 00:03:37.000 And I remember like, you know, I would read the, 101 00:03:37.000 --> 00:03:39.680 Instagram Motivation Manifesto when it was just like, 102 00:03:39.680 --> 00:03:41.480 stock images of girls that were like, 103 00:03:41.480 --> 00:03:43.200 chase your dreams, you know, like whatever. 104 00:03:43.200 --> 00:03:46.720 And I'd be like, you know, and the thing is, 105 00:03:46.720 --> 00:03:49.840 is that like, I had a very different idea 106 00:03:49.840 --> 00:03:54.120 of what that suffering would feel like, right? 107 00:03:54.120 --> 00:03:58.840 Like it was very praised and loud at L-A-U-D-E-D 108 00:03:58.840 --> 00:04:01.760 by Instagram and the world and Motivation Manifesto. 109 00:04:01.760 --> 00:04:05.880 But like when I was alone in a city I didn't know 110 00:04:05.880 --> 00:04:09.760 in a dark warehouse that was underneath of a parking garage 111 00:04:09.760 --> 00:04:12.920 and people would drive over the metal cracks 112 00:04:12.920 --> 00:04:16.680 in the concrete on the ceiling six, seven times the night 113 00:04:16.840 --> 00:04:18.640 and he was like, and it was like this, 114 00:04:18.640 --> 00:04:22.160 it was like this gunshot and there'd be kids my age, 115 00:04:22.160 --> 00:04:25.680 partying on the roof illegally. 116 00:04:25.680 --> 00:04:27.520 And I'm trying to like wake up at four o'clock 117 00:04:27.520 --> 00:04:29.920 in the morning to do the first sessions. 118 00:04:29.920 --> 00:04:32.560 Like it wasn't fun. 119 00:04:32.560 --> 00:04:35.440 Like there was no like, like the rocky cutscene 120 00:04:35.440 --> 00:04:38.560 lasts 30 seconds in the movie in the last five years 121 00:04:38.560 --> 00:04:40.160 in your life. 122 00:04:40.160 --> 00:04:43.200 It's powerful, that's powerful. 123 00:04:43.200 --> 00:04:46.320 And so you have to find ways to win in the meantime. 124 00:04:46.320 --> 00:04:48.600 And that's where the patience comes in. 125 00:04:48.600 --> 00:04:53.520 It's like I didn't, I didn't, I've said this before, 126 00:04:53.520 --> 00:04:58.080 but I didn't know if I was gonna win, 127 00:04:58.080 --> 00:05:00.480 but I did know I wasn't gonna stop. 128 00:05:00.480 --> 00:05:03.680 And that was the only thing that I felt okay committing to. 129 00:05:03.680 --> 00:05:05.880 Because when we talk about fuel, 130 00:05:05.880 --> 00:05:08.160 it was like when it got back down to it, 131 00:05:08.160 --> 00:05:12.320 the wall that my back was against was going home, 132 00:05:12.320 --> 00:05:13.680 a failure. 133 00:05:13.680 --> 00:05:16.440 And to me, I would have rather died. 134 00:05:16.440 --> 00:05:17.560 And so that was it. 135 00:05:17.560 --> 00:05:21.600 So like, I love this quote, which is, 136 00:05:22.640 --> 00:05:23.960 it's amazing what you're gonna accomplish 137 00:05:23.960 --> 00:05:25.080 when you have no choice. 138 00:05:26.760 --> 00:05:30.280 And so like, and this is a really visceral example, 139 00:05:30.280 --> 00:05:33.600 but I'm gonna use it for the sake of being visceral. 140 00:05:35.040 --> 00:05:38.080 Slavery has happened for thousands of years. 141 00:05:38.080 --> 00:05:39.880 We think about it in America with our American slavery, 142 00:05:39.880 --> 00:05:41.440 but slavery's existed everywhere, right? 143 00:05:41.440 --> 00:05:42.280 Thousands years. 144 00:05:43.280 --> 00:05:47.600 Slaves work all day, every day. 145 00:05:49.600 --> 00:05:52.200 And some, and the idea of being a slave right now 146 00:05:52.200 --> 00:05:56.600 for many people who are free is incomprehensible, right? 147 00:05:56.600 --> 00:05:59.040 And so I remember, as twisted as this is, 148 00:05:59.040 --> 00:06:01.080 maybe I started thinking what I was younger, 149 00:06:01.080 --> 00:06:03.880 is that I would be in this gym alone, 150 00:06:04.880 --> 00:06:07.160 not having slept for a long time, 151 00:06:07.160 --> 00:06:11.320 doing all the jobs and being like, this is horrible. 152 00:06:11.320 --> 00:06:15.320 And then I would think, well, being a slave 153 00:06:15.320 --> 00:06:18.320 and being whipped every single day 154 00:06:18.320 --> 00:06:22.080 and not being compensated and having sunburned everything 155 00:06:22.080 --> 00:06:25.120 with everything chapped and peeling constantly. 156 00:06:25.120 --> 00:06:28.320 And the only respite that I would have 157 00:06:28.320 --> 00:06:29.920 would be a meal at the end of the day 158 00:06:29.920 --> 00:06:32.120 and then eventually maybe a day off once a month. 159 00:06:32.120 --> 00:06:34.520 And then eventually I have the good grace of dying. 160 00:06:35.560 --> 00:06:38.080 And yet those slaves continue to work. 161 00:06:39.000 --> 00:06:41.280 And I was like, how are they able to do that? 162 00:06:41.280 --> 00:06:43.040 They would do because they had no choice. 163 00:06:43.040 --> 00:06:44.480 The choice was death or work. 164 00:06:44.480 --> 00:06:45.800 And so they weren't. 165 00:06:45.800 --> 00:06:47.680 And so when I thought about it like that 166 00:06:47.680 --> 00:06:50.040 within the context of the gym, I was like, for me, 167 00:06:50.040 --> 00:06:52.480 I wasn't in an extreme scenario like that. 168 00:06:52.480 --> 00:06:53.960 But it felt that way. 169 00:06:53.960 --> 00:06:56.120 Because to me, the idea of going home a failure 170 00:06:56.120 --> 00:06:57.360 might as well have been done. 171 00:06:59.280 --> 00:07:01.400 It had to do with your dad too, right? 172 00:07:01.400 --> 00:07:02.240 Of course. 173 00:07:02.240 --> 00:07:03.480 Yeah, and all the people that, you know, 174 00:07:03.480 --> 00:07:07.240 and all the people real and fake in my mind 175 00:07:07.240 --> 00:07:10.080 that were speaking against me. 176 00:07:10.080 --> 00:07:13.720 And I still probably have this issue 177 00:07:13.720 --> 00:07:17.800 is that like I will fabricate other people 178 00:07:17.800 --> 00:07:19.160 talking shit about me. 179 00:07:19.160 --> 00:07:20.480 Who aren't even thinking about it? 180 00:07:20.480 --> 00:07:22.080 Right? 181 00:07:22.080 --> 00:07:24.520 And so in that time though, 182 00:07:24.520 --> 00:07:25.920 I had gone from what would be considered 183 00:07:25.920 --> 00:07:28.040 a high status setup. 184 00:07:28.040 --> 00:07:29.200 You know, I've been doing everything right. 185 00:07:29.200 --> 00:07:30.560 Know it like my dad could brag about me 186 00:07:30.560 --> 00:07:31.400 at the cocktail parties 187 00:07:31.400 --> 00:07:33.120 and I could see guys at the reunion 188 00:07:33.120 --> 00:07:34.880 and be like, oh, yeah, I've got a good consulting job. 189 00:07:34.880 --> 00:07:37.080 Like I've got a 401K, whatever, right? 190 00:07:38.080 --> 00:07:41.240 And going from that to this that I was, 191 00:07:41.240 --> 00:07:44.480 I already swallowed the pill of looking foolish. 192 00:07:44.480 --> 00:07:46.760 Like why would I leave my white collar job 193 00:07:46.760 --> 00:07:47.920 to be a personal trainer? 194 00:07:48.880 --> 00:07:50.600 And I don't say that it's an insult to personal training. 195 00:07:50.600 --> 00:07:53.080 I just say that in the general run of status, 196 00:07:53.080 --> 00:07:54.360 white collar management consultant 197 00:07:54.360 --> 00:07:57.000 is perceived as higher than personal trainer. 198 00:07:57.000 --> 00:07:59.000 And so I swallowed that pill once 199 00:07:59.000 --> 00:08:00.720 and I was like, I'm not swallowing it again. 200 00:08:00.720 --> 00:08:03.280 Like I will not go down or run and then fail. 201 00:08:04.200 --> 00:08:07.280 And so it was just like there wasn't an option. 202 00:08:07.280 --> 00:08:09.440 Like if the gym had gone, 203 00:08:09.440 --> 00:08:11.640 if I somehow wouldn't have figured it out, 204 00:08:11.640 --> 00:08:13.400 I wouldn't have told anyone. 205 00:08:13.400 --> 00:08:16.720 I would have just kept working and found a way. 206 00:08:16.720 --> 00:08:18.600 And I've already told my plan before. 207 00:08:18.600 --> 00:08:19.800 But like my plan being my head 208 00:08:19.800 --> 00:08:20.640 which allowed me to do this 209 00:08:20.640 --> 00:08:22.920 is that I was gonna drive Uber and I would strip. 210 00:08:22.920 --> 00:08:24.560 That's what I would have done 211 00:08:24.560 --> 00:08:26.200 because I knew that if I lived on, you know, 212 00:08:26.200 --> 00:08:27.520 a thousand dollars a month 213 00:08:27.520 --> 00:08:29.000 and I made another 150 the next year 214 00:08:29.000 --> 00:08:31.800 if I did driving Uber and I stripped at night, 215 00:08:31.800 --> 00:08:34.000 then I could start over again. 216 00:08:34.000 --> 00:08:35.080 And I would have done that cycle 217 00:08:35.080 --> 00:08:37.680 as many times as I took until I won. 218 00:08:37.680 --> 00:08:39.240 And so like the thing that I could commit to 219 00:08:39.240 --> 00:08:41.800 is that my actions were in my control. 220 00:08:41.800 --> 00:08:43.320 And that was the only, like I didn't know 221 00:08:43.320 --> 00:08:44.160 if I was gonna win. 222 00:08:44.160 --> 00:08:45.360 And honestly, there's many times 223 00:08:45.360 --> 00:08:46.880 where it didn't look like I was. 224 00:08:47.880 --> 00:08:50.040 But the only thing I could commit to was like, 225 00:08:50.040 --> 00:08:52.480 okay, well, slaves continue to work and so can I. 226 00:08:54.000 --> 00:08:56.520 Take me through those voices that you make up in your head, 227 00:08:56.520 --> 00:08:57.360 currently. 228 00:08:58.080 --> 00:09:02.280 Oh, I mean, they're like what I would call fake enemies. 229 00:09:02.280 --> 00:09:03.120 You know what I mean? 230 00:09:03.120 --> 00:09:04.240 Like they're not real. 231 00:09:04.240 --> 00:09:05.120 I know they're not real. 232 00:09:05.120 --> 00:09:08.240 But sometimes it's just, it just gets the juices going. 233 00:09:08.240 --> 00:09:09.080 Like what? 234 00:09:09.080 --> 00:09:11.840 And I'll tell you this, a lot of times it's like 235 00:09:11.840 --> 00:09:14.200 some of my content, like my more spirited content 236 00:09:14.200 --> 00:09:15.920 comes from me seeing someone post something 237 00:09:15.920 --> 00:09:17.760 and then I'm like, this is such a shit. 238 00:09:17.760 --> 00:09:21.280 And then I just go off on basically that person 239 00:09:21.280 --> 00:09:24.320 but I'm doing it to a camera and I'm not analyzing it. 240 00:09:25.040 --> 00:09:30.040 But I think, I think, I resent the passion thing, 241 00:09:36.160 --> 00:09:38.480 not long-term, but in the short term 242 00:09:38.480 --> 00:09:40.200 for people who are starting. 243 00:09:40.200 --> 00:09:43.160 And I think that's because it sets too high of a bar. 244 00:09:43.160 --> 00:09:44.560 I understand the intention behind it 245 00:09:44.560 --> 00:09:45.680 and I think the intention is pure 246 00:09:45.680 --> 00:09:47.600 and I think the intention is right. 247 00:09:47.600 --> 00:09:50.440 But I think the execution of that is where people fall short 248 00:09:50.440 --> 00:09:51.640 is that they wait for something 249 00:09:51.640 --> 00:09:53.120 that they're gonna fall in love with. 250 00:09:53.160 --> 00:09:55.080 And you don't fall in love with things unless you're good 251 00:09:55.080 --> 00:09:57.360 and you only get good at things if you suck first. 252 00:09:59.240 --> 00:10:02.440 And so I think it's really about like lots of action 253 00:10:02.440 --> 00:10:04.360 even if it's disjointed until you're like, 254 00:10:04.360 --> 00:10:06.280 oh, I have seen some progress on this. 255 00:10:06.280 --> 00:10:08.040 I will do more of it. 256 00:10:08.040 --> 00:10:10.480 And then all of a sudden you get good at whatever the thing is 257 00:10:10.480 --> 00:10:12.640 and then you like it and then you find your passion. 258 00:10:12.640 --> 00:10:14.920 But you didn't find your passion, you created it. 259 00:10:16.120 --> 00:10:17.360 And you created it through excellence 260 00:10:17.360 --> 00:10:20.120 and through finding ways to consistently win over time. 261 00:10:21.320 --> 00:10:22.800 And so I think if we lowered the bar 262 00:10:22.800 --> 00:10:24.040 for a lot of people who are starting out, 263 00:10:24.040 --> 00:10:26.320 like it's kind of like the same thing 264 00:10:26.320 --> 00:10:27.720 with like romantic partners right now 265 00:10:27.720 --> 00:10:29.080 for a lot of younger people. 266 00:10:29.080 --> 00:10:30.840 It's like you have the paradox of choice 267 00:10:30.840 --> 00:10:32.280 is that there's so many fish in the sea. 268 00:10:32.280 --> 00:10:33.680 There's so many swipe rights. 269 00:10:33.680 --> 00:10:37.120 There's so many opportunities to meet girls or meet guys 270 00:10:37.120 --> 00:10:38.720 that you're looking for this perfect key 271 00:10:38.720 --> 00:10:41.080 or this perfect lock that's gonna like unlock 272 00:10:41.080 --> 00:10:43.920 all the amazing romantic thing that 273 00:10:43.920 --> 00:10:45.680 and it's just not like that. 274 00:10:45.680 --> 00:10:47.920 And I think that you could probably look at careers 275 00:10:47.920 --> 00:10:48.880 the same way. 276 00:10:48.880 --> 00:10:51.520 And so people haven't connected like there's some element 277 00:10:51.520 --> 00:10:53.360 people are like, okay, marriage isn't perfect 278 00:10:53.360 --> 00:10:54.880 and there is no perfect partner. 279 00:10:54.880 --> 00:10:56.680 Well, there's also no perfect career. 280 00:10:58.120 --> 00:11:00.320 And so it's like everything has overhead 281 00:11:00.320 --> 00:11:01.560 and that's a basis quote. 282 00:11:01.560 --> 00:11:03.600 Like everything has elements that you don't want 283 00:11:03.600 --> 00:11:05.440 and I think the expectation that everything 284 00:11:05.440 --> 00:11:08.480 is gonna work out makes it so that nothing does 285 00:11:08.480 --> 00:11:09.400 for most people. 286 00:11:10.320 --> 00:11:13.160 Wow, I knew to hear that so so much. 287 00:11:13.160 --> 00:11:15.720 Thank you for laying that out. 288 00:11:15.720 --> 00:11:20.400 What do you think the modern day version of the cigarette is? 289 00:11:20.400 --> 00:11:23.480 The thing that we accept is normal currently, 290 00:11:23.480 --> 00:11:26.480 but that the rest of in 50 years will look back 291 00:11:26.480 --> 00:11:29.760 and be like, how are we so dumb to do this thing? 292 00:11:31.760 --> 00:11:36.760 I think brain meds are like, we have no idea 293 00:11:37.760 --> 00:11:39.680 what's going on in the brain. 294 00:11:39.680 --> 00:11:41.480 And so like we take, you know, it's kind of like 295 00:11:41.480 --> 00:11:43.920 electric shock therapy of like 50 years ago 296 00:11:43.920 --> 00:11:45.040 where like I can't believe we did that 297 00:11:45.040 --> 00:11:46.000 or like lobotomies. 298 00:11:46.000 --> 00:11:48.320 You're immular, I can't believe we used to do that. 299 00:11:48.360 --> 00:11:50.720 But I think a lot of the psych drugs 300 00:11:50.720 --> 00:11:55.720 that people put kids on really early is tough. 301 00:11:56.160 --> 00:11:58.920 I think there are, the problem with this stuff, 302 00:12:00.040 --> 00:12:01.360 there's part of me even hates that I got into it, 303 00:12:01.360 --> 00:12:06.080 but like wherever there's a need, 304 00:12:06.080 --> 00:12:10.400 there's always a 10 times bigger amount of abuse 305 00:12:11.240 --> 00:12:13.200 of a solution, right? 306 00:12:13.200 --> 00:12:14.440 And so it's kind of like workers calm, 307 00:12:14.440 --> 00:12:15.400 Charlie Munner talks about this, 308 00:12:15.400 --> 00:12:18.720 but it's like it is absolutely wrong 309 00:12:18.720 --> 00:12:22.880 that someone should work and get injured on the job 310 00:12:22.880 --> 00:12:24.560 and not be compensated by the company 311 00:12:24.560 --> 00:12:27.480 that they were doing work rightfully so for, right? 312 00:12:28.720 --> 00:12:32.880 The problem is, how do you manage that 313 00:12:32.880 --> 00:12:35.320 when there's no way to hold people accountable? 314 00:12:35.320 --> 00:12:38.600 And so what happens is you actually sacrifice the system 315 00:12:38.600 --> 00:12:39.800 for a select few. 316 00:12:40.800 --> 00:12:44.800 And so I tend to be a global optimizer 317 00:12:47.800 --> 00:12:49.240 but a local minimizer. 318 00:12:49.240 --> 00:12:52.880 What that means is like I'm willing to sacrifice the small, 319 00:12:52.880 --> 00:12:55.040 I'm really to sacrifice the pawn for the game 320 00:12:56.400 --> 00:12:58.960 and society is not willing to sacrifice the pawn for the game 321 00:12:58.960 --> 00:13:02.080 because the pawn is a headline and that's the problem 322 00:13:02.080 --> 00:13:03.920 with how media, I'm not even getting into that, 323 00:13:03.920 --> 00:13:07.920 but like that's what makes it hard 324 00:13:07.920 --> 00:13:10.560 and that's why it's hard for sometimes cultures 325 00:13:10.560 --> 00:13:11.400 to move forward. 326 00:13:11.400 --> 00:13:13.320 But I think most people on a common sense level 327 00:13:13.320 --> 00:13:14.800 would rather have the whole benefit 328 00:13:14.800 --> 00:13:16.760 but they cannot make the decision the shorter. 329 00:13:16.760 --> 00:13:18.800 And so like total side note on this, 330 00:13:19.680 --> 00:13:21.560 if you want an amazing razor 331 00:13:21.560 --> 00:13:24.400 for predicting people's behavior, 332 00:13:24.400 --> 00:13:26.440 just look at what will work than the fastest. 333 00:13:28.440 --> 00:13:31.040 And you can with frownable certainty, 334 00:13:31.040 --> 00:13:33.400 guess what people and groups of people will do. 335 00:13:35.320 --> 00:13:36.600 Should we print more money 336 00:13:36.600 --> 00:13:39.200 or should we real things back? 337 00:13:39.200 --> 00:13:41.600 Well, short term, this one's better. 338 00:13:41.600 --> 00:13:42.480 That's what we'll do. 339 00:13:44.480 --> 00:13:46.600 It's near impossible. 340 00:13:46.600 --> 00:13:48.640 It's hard for one person to do it for themselves. 341 00:13:48.640 --> 00:13:50.320 It's almost impossible for a group. 342 00:13:51.800 --> 00:13:53.880 And so groups will always optimize for the short term 343 00:13:53.880 --> 00:13:56.240 until eventually they run out in another group points. 344 00:13:57.720 --> 00:13:59.440 It almost seems like there's a heaviness 345 00:13:59.440 --> 00:14:01.720 within you when you're speaking about it. 346 00:14:02.680 --> 00:14:03.840 Is that accurate? 347 00:14:03.840 --> 00:14:07.080 Because your food and complexion change completely. 348 00:14:07.080 --> 00:14:08.440 I don't like getting into this 349 00:14:08.440 --> 00:14:12.120 because it gets off the beat and path of, 350 00:14:15.880 --> 00:14:17.160 it's just a bummer. 351 00:14:17.160 --> 00:14:18.680 And I would get more into it 352 00:14:18.680 --> 00:14:20.640 but I don't like getting into the politics around things 353 00:14:20.640 --> 00:14:24.480 that's, I've never been in it, ever. 354 00:14:24.480 --> 00:14:26.960 I've just never gotten involved. 355 00:14:26.960 --> 00:14:30.320 I, because I try to play games 356 00:14:30.320 --> 00:14:33.400 that I have variables that I have control over. 357 00:14:34.200 --> 00:14:38.080 And so I got this from my dad, actually. 358 00:14:38.080 --> 00:14:42.360 But he said, I only play games if I know I'm gonna win. 359 00:14:44.000 --> 00:14:45.720 And people might take that 360 00:14:45.720 --> 00:14:47.480 and take a lot of different things from it, 361 00:14:47.480 --> 00:14:49.960 but I'll tell you what he meant by that. 362 00:14:49.960 --> 00:14:54.880 Was that he wanted to do all the preparation 363 00:14:54.880 --> 00:14:57.680 and have all the unfair advantages he possibly could 364 00:14:57.680 --> 00:15:00.680 before taking the first step into a game. 365 00:15:00.680 --> 00:15:01.960 And I would say that that's probably 366 00:15:01.960 --> 00:15:05.600 the biggest difference between people who are big time winners 367 00:15:05.600 --> 00:15:08.200 and everyone else is that like, 368 00:15:08.200 --> 00:15:10.480 once you learn the rules of the game, 369 00:15:10.480 --> 00:15:12.920 then you learn how to stack the deck. 370 00:15:12.920 --> 00:15:15.400 And you can do it ethically and you can do it legally, right? 371 00:15:15.400 --> 00:15:17.360 Like easy way to stack the deck 372 00:15:17.360 --> 00:15:20.400 wait longer than your competition, right? 373 00:15:20.400 --> 00:15:22.680 Like you can, you can come in with unfair advantages 374 00:15:22.680 --> 00:15:25.520 simply by measuring success on different time horizons 375 00:15:25.520 --> 00:15:28.280 or measuring a different metric for success. 376 00:15:28.280 --> 00:15:29.840 Right like right now, what am I optimizing for? 377 00:15:30.800 --> 00:15:33.480 I'm not optimizing for money, right? 378 00:15:33.480 --> 00:15:34.640 So I'm measuring something different 379 00:15:34.640 --> 00:15:36.000 than somebody else might be. 380 00:15:36.000 --> 00:15:37.400 And so someone who maybe may start 381 00:15:37.400 --> 00:15:38.840 making content at the same time as me 382 00:15:38.840 --> 00:15:40.840 might be making more money than me today. 383 00:15:41.920 --> 00:15:42.920 But are they winning? 384 00:15:43.920 --> 00:15:46.840 I don't know, we're playing different games, right? 385 00:15:46.840 --> 00:15:51.840 And so I think that that lens can be used by most people 386 00:15:53.200 --> 00:15:54.600 and most people don't do that 387 00:15:54.600 --> 00:15:55.600 because they don't even know the rules 388 00:15:55.600 --> 00:15:57.400 that they're of the game that they're trying to play. 389 00:15:57.400 --> 00:16:00.160 And so they are pawns in someone else's game. 390 00:16:01.440 --> 00:16:04.240 And so I think that's where the heaviness 391 00:16:04.240 --> 00:16:06.440 of this whole thing comes from for me is that like, 392 00:16:06.440 --> 00:16:11.080 I hate not feeling like I have an element 393 00:16:11.080 --> 00:16:13.600 of control over the outcomes in my life. 394 00:16:13.600 --> 00:16:15.720 And a lot of the stuff that's happening in the world, 395 00:16:15.720 --> 00:16:17.480 I don't feel like I have control over 396 00:16:17.480 --> 00:16:19.440 and that annoys me. 397 00:16:19.440 --> 00:16:22.280 And so I focus on the few things that are control 398 00:16:22.280 --> 00:16:24.920 before me and I direct all of my attention there. 399 00:16:25.920 --> 00:16:27.480 It makes a lot of sense. 400 00:16:27.480 --> 00:16:30.040 I've also taken a similar approach. 401 00:16:30.040 --> 00:16:32.320 And then I'll hear from love ones 402 00:16:32.320 --> 00:16:34.400 or you should be paying attention to the news. 403 00:16:34.400 --> 00:16:37.000 You should and it's like, well, 404 00:16:37.000 --> 00:16:40.000 I mean, I'm gonna control the things that I'm gonna control. 405 00:16:40.000 --> 00:16:42.880 And part of me is like, maybe when I'm that age 406 00:16:42.880 --> 00:16:44.640 and I can impact it more, I will. 407 00:16:44.640 --> 00:16:46.080 But in this moment, I can't. 408 00:16:46.080 --> 00:16:48.800 Is that a similar approach you take as well? 409 00:16:48.800 --> 00:16:50.120 Yeah, yeah. 410 00:16:50.120 --> 00:16:51.760 Yeah, I am. 411 00:16:52.760 --> 00:16:55.120 The question always comes down to, 412 00:16:55.120 --> 00:16:56.640 what am I going to do? 413 00:16:56.640 --> 00:16:57.480 Right? 414 00:16:57.480 --> 00:17:01.080 And so if the input, like, I can see them all this media, 415 00:17:01.080 --> 00:17:01.920 right? 416 00:17:01.920 --> 00:17:05.960 I get co-educated, which not even getting into like, 417 00:17:05.960 --> 00:17:07.480 where you get sources of information, 418 00:17:07.480 --> 00:17:09.960 which conflict and it's tough for anybody right now, 419 00:17:09.960 --> 00:17:12.360 like to even know what an informed decision is, right? 420 00:17:12.360 --> 00:17:15.040 Because no one actually can touch the situation anymore. 421 00:17:15.040 --> 00:17:18.440 Everything's, it's banana foam times 100, right? 422 00:17:18.440 --> 00:17:20.520 Right now across all media. 423 00:17:20.520 --> 00:17:22.680 So it's really hard to have an informed decision. 424 00:17:22.680 --> 00:17:26.440 And so for me, I really thought about this. 425 00:17:26.440 --> 00:17:28.720 And I was like, the reason I actually haven't, 426 00:17:28.720 --> 00:17:31.240 I voted one time in my life. 427 00:17:32.360 --> 00:17:37.360 The reason that it's so tough is that if I'm going to vote, 428 00:17:37.440 --> 00:17:39.400 I would like to be an informed voter. 429 00:17:39.400 --> 00:17:40.840 In order for me to be informed voter, 430 00:17:40.840 --> 00:17:42.080 people like it only takes 10 minutes. 431 00:17:42.080 --> 00:17:44.080 I'm like, if you're an idiot, 432 00:17:44.080 --> 00:17:47.080 it only takes 10 minutes to literally click the buttons. 433 00:17:47.080 --> 00:17:50.240 It takes weeks to be informed about what buttons you're pressing. 434 00:17:52.200 --> 00:17:55.760 And so for me, that's where the time trade-off has not been good. 435 00:17:55.760 --> 00:17:57.560 And this isn't me saying I'm an advocate for not voting. 436 00:17:57.560 --> 00:17:59.080 I'm an advocate for being informed. 437 00:17:59.080 --> 00:18:01.920 But the cost of being informed relative to the amount of change 438 00:18:01.920 --> 00:18:05.560 I can make with my vote is relatively small. 439 00:18:05.560 --> 00:18:08.200 And so for me, I look at the opportunity cost of that time. 440 00:18:08.200 --> 00:18:11.560 And could I, with that same time, 441 00:18:11.560 --> 00:18:15.120 more positively impact my life than what my one vote 442 00:18:15.120 --> 00:18:17.520 will impact my life through. 443 00:18:17.520 --> 00:18:19.240 And for me, the answer is yes. 444 00:18:19.240 --> 00:18:20.840 And so then I choose not to. 445 00:18:20.840 --> 00:18:23.400 And so I am uninformed, which is why I try not to give 446 00:18:23.400 --> 00:18:25.680 a political opinion, because that's exactly what they would be. 447 00:18:25.680 --> 00:18:27.240 Opinions, I have no idea. 448 00:18:27.240 --> 00:18:30.560 So it's same as me making up answers, because I don't know. 449 00:18:30.560 --> 00:18:32.360 So I try to talk about only the few things 450 00:18:32.360 --> 00:18:34.480 that I feel relatively confident that I know about. 451 00:18:34.480 --> 00:18:35.960 I had a DM the other day who was like, 452 00:18:35.960 --> 00:18:37.800 I watched one of your videos and you said, 453 00:18:38.920 --> 00:18:40.640 you don't know how to get to nine figures a month. 454 00:18:40.640 --> 00:18:41.880 And so I wanted to tell you, 455 00:18:42.720 --> 00:18:45.720 mind you, the only person is going to say, 456 00:18:45.720 --> 00:18:47.280 this is not someone doing nine figures a month, 457 00:18:47.280 --> 00:18:48.880 but we'll leave it aside. 458 00:18:48.880 --> 00:18:51.920 The point is, is that I will only talk about getting 459 00:18:51.920 --> 00:18:54.000 to eight figures a month, because I have been there. 460 00:18:54.000 --> 00:18:55.640 And so I know what it takes to get there. 461 00:18:55.640 --> 00:18:57.640 And I said, once I get to nine figures a month, 462 00:18:57.640 --> 00:19:00.120 I will tell you that, not that I don't have a map 463 00:19:00.120 --> 00:19:02.280 or a roadmap of how I plan to get there, 464 00:19:02.280 --> 00:19:04.960 but I won't talk about it until I've walked it. 465 00:19:06.600 --> 00:19:08.600 And so right now, I don't feel like I could walk 466 00:19:08.600 --> 00:19:10.200 any political discussion because I would get 467 00:19:10.200 --> 00:19:11.800 trounced by anybody who's more educated than me. 468 00:19:11.800 --> 00:19:13.080 And I'd be like, you're probably right. 469 00:19:13.080 --> 00:19:14.000 I don't know. 470 00:19:14.000 --> 00:19:15.440 And then I would be like, why am I here? 471 00:19:15.440 --> 00:19:17.360 I'd be like, oh, this is a game that I don't know 472 00:19:17.360 --> 00:19:18.280 the rules to. 473 00:19:19.200 --> 00:19:21.680 I'm going into a game that I don't have an advantage. 474 00:19:21.680 --> 00:19:23.200 I don't want to play. 475 00:19:23.200 --> 00:19:25.480 And so I play games that I know that I can win. 476 00:19:26.680 --> 00:19:30.000 Could you see yourself going into that realm after? 477 00:19:30.840 --> 00:19:33.960 I don't, not on any time rising that I associate 478 00:19:33.960 --> 00:19:35.760 with the current identity that I have. 479 00:19:35.760 --> 00:19:37.000 That's what I think. 480 00:19:37.840 --> 00:19:39.680 Dude, it's so good. 481 00:19:41.680 --> 00:19:43.160 I like my life a lot. 482 00:19:43.160 --> 00:19:45.200 And so like I'm good. 483 00:19:45.200 --> 00:19:46.760 Like I like the path I'm on. 484 00:19:46.760 --> 00:19:48.320 I like what I'm doing. 485 00:19:48.320 --> 00:19:50.720 I like the impact that we're making. 486 00:19:50.720 --> 00:19:53.720 I love seeing the businesses that come in every day. 487 00:19:53.720 --> 00:19:56.480 I can stop in the street from every day 488 00:19:56.480 --> 00:19:58.880 from most people being like, dude, I read your book. 489 00:19:58.880 --> 00:20:00.720 I quit my job and I'm doing a million dollars a year. 490 00:20:00.720 --> 00:20:03.560 And I'm like, that might not have happened 491 00:20:03.560 --> 00:20:06.880 if I hadn't taken the extra 20 hours in that one page. 492 00:20:07.840 --> 00:20:09.680 And my editor said this to me and it's been like, 493 00:20:09.680 --> 00:20:11.440 it's haunted me to a degree. 494 00:20:11.440 --> 00:20:14.560 When we were, when things would get hard, right? 495 00:20:14.560 --> 00:20:15.480 In the editing process. 496 00:20:15.480 --> 00:20:17.080 It's like there are times where we, you know, 497 00:20:17.080 --> 00:20:18.920 I mean, we're the closest to friends, 498 00:20:18.920 --> 00:20:20.880 but we would really argue viciously over a point 499 00:20:20.880 --> 00:20:21.960 because we wanted to get to the truth, 500 00:20:21.960 --> 00:20:23.440 we wanted to get to the bottom of it. 501 00:20:23.440 --> 00:20:25.560 And he was like, Alex, he's like, 502 00:20:25.560 --> 00:20:27.520 there is a 16 year old kid who's going to sleep 503 00:20:27.520 --> 00:20:29.000 with this book under his pillow. 504 00:20:32.120 --> 00:20:33.800 He's like, you owe it to him, man. 505 00:20:33.800 --> 00:20:36.280 And I was like, fuck, he's right. 506 00:20:36.680 --> 00:20:38.600 So let's keep working through it. 507 00:20:38.600 --> 00:20:39.440 Let's make it simpler. 508 00:20:39.440 --> 00:20:40.320 Let's not cut the corner. 509 00:20:40.320 --> 00:20:41.320 Like, let's explain it. 510 00:20:41.320 --> 00:20:43.080 Let's define the term. 511 00:20:43.080 --> 00:20:44.600 Let's make a visual, you know, 512 00:20:44.600 --> 00:20:45.320 even though it's going to take me 513 00:20:45.320 --> 00:20:47.200 to the five fucking hours. 514 00:20:47.200 --> 00:20:50.360 Like, I didn't, you know, like, it's, that's the hard part. 515 00:20:50.360 --> 00:20:52.560 You know, and it was during the writing process 516 00:20:52.560 --> 00:20:53.800 that I tweeted this tweet that one, 517 00:20:53.800 --> 00:20:56.080 pretty whatever, got a lot of lift. 518 00:20:56.080 --> 00:20:58.520 It was, whenever I, whenever I, like, 519 00:20:58.520 --> 00:20:59.920 it gets really hard. 520 00:20:59.920 --> 00:21:00.920 And I just think to myself, like, 521 00:21:00.920 --> 00:21:02.360 why am I even bothering? 522 00:21:02.360 --> 00:21:04.720 Why should it, why should I even keep doing this? 523 00:21:04.720 --> 00:21:08.840 I just remind myself that this is where most people stop. 524 00:21:08.840 --> 00:21:10.000 And this is why they don't win. 525 00:21:12.040 --> 00:21:13.960 And so that's, that's a quote that has helped me get 526 00:21:13.960 --> 00:21:16.560 through some of those, like, really tough times. 527 00:21:16.560 --> 00:21:18.120 And it's like, well, do I want to win 528 00:21:18.120 --> 00:21:19.240 more than I want to fail? 529 00:21:19.240 --> 00:21:20.160 Yes. 530 00:21:20.160 --> 00:21:22.280 It's like, well, then this is a Trevor quote, 531 00:21:22.280 --> 00:21:24.200 is my editor and my closest friend. 532 00:21:24.200 --> 00:21:25.840 He said, well, whenever someone says 533 00:21:25.840 --> 00:21:28.960 they can't stand it anymore, he said, well, 534 00:21:28.960 --> 00:21:31.920 if you're alive, you have proof that you can stand it. 535 00:21:32.760 --> 00:21:36.560 And if you die, you won't have to stand it anymore. 536 00:21:38.200 --> 00:21:39.480 So you can always stand it. 537 00:21:41.280 --> 00:21:43.680 And I think that's a really powerful message. 538 00:21:43.680 --> 00:21:44.720 It's really simple. 539 00:21:44.720 --> 00:21:46.680 But like, if you are going through it, 540 00:21:46.680 --> 00:21:48.400 then you are going through it. 541 00:21:48.400 --> 00:21:50.680 You may be uncomfortable, it may be painful, 542 00:21:50.680 --> 00:21:53.000 you may hate it, but you're still here. 543 00:21:55.320 --> 00:21:56.720 And I think, like to me, it reminds me 544 00:21:56.720 --> 00:21:58.320 of this, the Morpheus quote, 545 00:21:58.320 --> 00:22:00.520 I think it was in one of the matrixes. 546 00:22:00.520 --> 00:22:04.320 And he says, I stand here truthfully and afraid, 547 00:22:04.320 --> 00:22:06.360 not because of the path of lies before me, 548 00:22:06.360 --> 00:22:08.840 but because of the path of lies behind me. 549 00:22:08.840 --> 00:22:10.880 And so I think that that's like the gift that we all have. 550 00:22:10.880 --> 00:22:13.600 It's like, we all have stood life to this point. 551 00:22:15.200 --> 00:22:16.680 And I think that's like all the proof you need 552 00:22:16.680 --> 00:22:18.400 that you can keep standing it. 553 00:22:18.400 --> 00:22:21.480 Hey, guys, real quick, this podcast only grows 554 00:22:21.480 --> 00:22:22.560 for more of mouth, quite literally. 555 00:22:22.560 --> 00:22:23.560 There's no other way to grow a podcast 556 00:22:23.560 --> 00:22:24.400 than word of mouth. 557 00:22:24.400 --> 00:22:25.840 If there's some element of this that you think 558 00:22:25.840 --> 00:22:28.160 somebody else should hear or be relevant to them, 559 00:22:28.160 --> 00:22:29.240 it would mean the world to me. 560 00:22:29.240 --> 00:22:32.120 If you shared this via text, via Instagram, via DM, 561 00:22:32.120 --> 00:22:34.600 via whatever way you like to share stuff with the people you love. 562 00:22:34.600 --> 00:22:35.440 Thank you. 563 00:22:37.400 --> 00:22:40.440 Or just sit down and then get back up with the first time. 564 00:22:40.440 --> 00:22:41.760 Sure. 565 00:22:41.760 --> 00:22:42.600 Yeah. 566 00:22:42.600 --> 00:22:44.640 I would love to talk to you about a couple of your tweets 567 00:22:44.640 --> 00:22:45.640 here. 568 00:22:45.640 --> 00:22:49.240 I have a bunch listed, but they're so good. 569 00:22:49.240 --> 00:22:51.840 And your writing is like, it's really one of your gifts 570 00:22:51.840 --> 00:22:54.560 or one of the things that you've built to be amazing at it. 571 00:22:54.560 --> 00:22:58.080 So I really just want to give you that acknowledgement. 572 00:22:58.120 --> 00:23:01.520 Oddly effective, had a coaching call with myself. 573 00:23:01.520 --> 00:23:04.400 I typed up a chat conversation with some problems I was having 574 00:23:04.400 --> 00:23:06.720 and pretended to be my 85 year old self. 575 00:23:06.720 --> 00:23:09.400 I got some really insightful replies worth a try. 576 00:23:09.400 --> 00:23:13.080 After all, no one cares about younger you as much as older you. 577 00:23:14.400 --> 00:23:16.400 Thought that was really cool, impactful, 578 00:23:16.400 --> 00:23:18.120 and a practice that anyone can do. 579 00:23:18.120 --> 00:23:22.160 I'd love to learn about are there specific prompts, questions, 580 00:23:22.160 --> 00:23:26.760 things you say to yourself that make for the best conversation? 581 00:23:26.760 --> 00:23:27.880 This is the perfect question. 582 00:23:30.600 --> 00:23:33.280 Real quick, guys, you guys already know that I don't run any ads 583 00:23:33.280 --> 00:23:35.080 on this and I don't sell anything. 584 00:23:35.080 --> 00:23:37.320 And so the only ask that I can ever have are you guys 585 00:23:37.320 --> 00:23:39.800 that you help me spread the words we can out more entrepreneurs, 586 00:23:39.800 --> 00:23:42.480 make more money, feed their families, make better products, 587 00:23:42.480 --> 00:23:45.520 and have better experiences for their employees and customers. 588 00:23:45.520 --> 00:23:48.520 And the only way we do that is if you can rate and review 589 00:23:48.520 --> 00:23:49.960 and share this podcast. 590 00:23:49.960 --> 00:23:52.560 So the single thing that I have to do is you can just leave a review 591 00:23:52.560 --> 00:23:54.480 but take 10 seconds or one type of the thumb. 592 00:23:54.480 --> 00:23:56.640 It would mean the absolute will to me and more importantly, 593 00:23:56.640 --> 00:23:58.480 it may change the world to someone else. 594 00:24:00.160 --> 00:24:01.440 Well done. 595 00:24:01.440 --> 00:24:05.120 So this is something that I learned about later 596 00:24:05.120 --> 00:24:08.000 that stems from a psychological concept 597 00:24:08.000 --> 00:24:10.160 called the Solomon Paradox. 598 00:24:10.160 --> 00:24:13.160 And so the Solomon Paradox, if you don't know who anyone's 599 00:24:13.160 --> 00:24:14.440 listening is there was King Solomon 600 00:24:14.440 --> 00:24:16.440 who was known for being wise and he was one 601 00:24:16.440 --> 00:24:18.800 of the richest men of all time, et cetera. 602 00:24:18.800 --> 00:24:21.040 And so people, kings, rulers would come to him 603 00:24:21.040 --> 00:24:22.760 and ask for his advice. 604 00:24:22.760 --> 00:24:25.200 The reason that it's a paradox is that he gave exceptional 605 00:24:25.200 --> 00:24:27.440 advice to everyone else but his actual life was in ruins. 606 00:24:27.440 --> 00:24:32.200 His son was terrible son and he had many wives and he cheated 607 00:24:32.200 --> 00:24:33.880 and he had this lost for money and all these things. 608 00:24:33.880 --> 00:24:36.320 But his advice to other people was amazing. 609 00:24:36.320 --> 00:24:38.800 And so the Solomon Paradox and it's been studied 610 00:24:38.800 --> 00:24:43.000 in multiple facets that people give better advice 611 00:24:43.000 --> 00:24:45.080 than they follow themselves. 612 00:24:45.080 --> 00:24:48.320 And so they've studied this with relationships. 613 00:24:48.320 --> 00:24:52.560 They'll have somebody in a weird romantic relationship, 614 00:24:52.560 --> 00:24:54.040 tough setup. 615 00:24:54.120 --> 00:24:57.320 And they'll whitewash the names and say, hey, there's a lady 616 00:24:57.320 --> 00:25:00.120 and she's getting beat by her husband once a month. 617 00:25:00.120 --> 00:25:03.960 And it's happened for four years. 618 00:25:03.960 --> 00:25:06.880 And this time she says that her husband says 619 00:25:06.880 --> 00:25:08.280 that it's not gonna happen again. 620 00:25:08.280 --> 00:25:10.360 What do you think that that woman should do? 621 00:25:10.360 --> 00:25:12.440 And then the person would give advice 622 00:25:12.440 --> 00:25:14.440 and it completely conflicts with how that woman 623 00:25:14.440 --> 00:25:17.120 actually lives her life even though she's giving advice 624 00:25:17.120 --> 00:25:19.440 to somebody who's not her, right? 625 00:25:19.440 --> 00:25:22.200 And they have postulated why this is. 626 00:25:22.200 --> 00:25:23.960 And you could say you've removed the emotions from it, 627 00:25:23.960 --> 00:25:27.000 you've removed the tensions, whatever you wanna say. 628 00:25:27.000 --> 00:25:30.680 But what we do know is that people give better advice 629 00:25:30.680 --> 00:25:32.200 than they follow. 630 00:25:32.200 --> 00:25:36.920 And so if you pair that concept with the idea 631 00:25:36.920 --> 00:25:41.040 that no one has more context on your life than you do, 632 00:25:41.040 --> 00:25:43.000 then you have a very powerful combo. 633 00:25:43.000 --> 00:25:45.360 And so one of the issues that I've had with therapists 634 00:25:45.360 --> 00:25:46.920 and performance coaches and things like that 635 00:25:46.920 --> 00:25:48.200 is that I've done a hint. 636 00:25:48.200 --> 00:25:50.960 I would say maybe I've spent like five, maybe 10 hours 637 00:25:50.960 --> 00:25:52.800 in total in a setting like that. 638 00:25:52.800 --> 00:25:54.120 I'm not very good at it. 639 00:25:55.480 --> 00:25:56.760 And it's because I usually feel like 640 00:25:56.760 --> 00:25:58.960 I'm spending the majority of my time 641 00:25:58.960 --> 00:26:00.560 trying to give them enough context 642 00:26:00.560 --> 00:26:04.440 in order to give me advice, right? 643 00:26:04.440 --> 00:26:06.520 But they don't know every one of my skill sets. 644 00:26:06.520 --> 00:26:08.080 They don't know every one of my backgrounds. 645 00:26:08.080 --> 00:26:10.640 They don't know how that business deal like. 646 00:26:10.640 --> 00:26:11.640 He kinda looked a little dodgy 647 00:26:11.640 --> 00:26:13.400 but I didn't have time to give more context to it 648 00:26:13.400 --> 00:26:15.600 so that they could give me the advice, right? 649 00:26:15.600 --> 00:26:18.760 And so I have failed at most of those things. 650 00:26:18.800 --> 00:26:21.320 And so when I tried this experiment, 651 00:26:21.320 --> 00:26:22.840 it was because I was actually really stressed 652 00:26:22.840 --> 00:26:23.680 about a decision. 653 00:26:23.680 --> 00:26:26.440 And so I said, okay, 654 00:26:26.440 --> 00:26:28.040 and this has been a mental practice of mine 655 00:26:28.040 --> 00:26:30.000 was just talking to my 85 year old self 656 00:26:30.000 --> 00:26:31.760 but I was like, let me formalize this a little bit. 657 00:26:31.760 --> 00:26:33.960 I'm actually gonna write it out in a document. 658 00:26:33.960 --> 00:26:37.600 And so I started talking to my future self 659 00:26:37.600 --> 00:26:39.280 and it was kind of interesting is, 660 00:26:41.840 --> 00:26:44.080 I could hear myself laughing at myself. 661 00:26:45.120 --> 00:26:48.280 So like I'm like, this thing isn't having fast enough, 662 00:26:48.280 --> 00:26:49.400 like I don't know what's going on 663 00:26:49.400 --> 00:26:51.160 and then I'd be like, what did you expect? 664 00:26:51.160 --> 00:26:52.960 You're trying to build a billion dollar thing 665 00:26:52.960 --> 00:26:54.760 in what a year. 666 00:26:54.760 --> 00:26:56.160 And then I'm like, well, I mean, no. 667 00:26:56.160 --> 00:26:57.440 And I'm like, well, what's the objective? 668 00:26:57.440 --> 00:26:58.680 And I'm asking the same questions 669 00:26:58.680 --> 00:27:00.480 I would ask a portfolio company or CEO, right? 670 00:27:00.480 --> 00:27:01.400 Or whatever. 671 00:27:01.400 --> 00:27:04.040 And I'm now getting coached by me. 672 00:27:05.200 --> 00:27:08.080 And some people might take that as like wildly 673 00:27:08.080 --> 00:27:10.480 a statistical, which hopefully they don't. 674 00:27:10.480 --> 00:27:13.400 But the other side of it is that like, 675 00:27:13.400 --> 00:27:17.160 this person has two things that no therapist has. 676 00:27:17.160 --> 00:27:19.480 They've complete context on my situation 677 00:27:19.480 --> 00:27:21.480 and they have completely aligned incentives. 678 00:27:22.560 --> 00:27:25.840 And there's no one else in the entire world who has that. 679 00:27:25.840 --> 00:27:29.240 And I would argue that most people know what they should do. 680 00:27:29.240 --> 00:27:30.360 They just don't do it. 681 00:27:31.720 --> 00:27:33.920 So I'll relate this back to weight loss sales 682 00:27:33.920 --> 00:27:34.760 way back in the day. 683 00:27:34.760 --> 00:27:36.360 I'd sit across the table from Sandy 684 00:27:36.360 --> 00:27:38.200 and she'd be like, I don't know what to do. 685 00:27:38.200 --> 00:27:39.760 And I used to just like play into that. 686 00:27:39.760 --> 00:27:41.240 Be like, oh yeah, well, I'll help you to educate 687 00:27:41.240 --> 00:27:42.080 and all that stuff. 688 00:27:42.080 --> 00:27:43.560 And as I got more and more experience with sales, 689 00:27:43.560 --> 00:27:45.320 I'd be like, sure you do. 690 00:27:45.320 --> 00:27:46.880 And they would look at me because they didn't expect that. 691 00:27:46.880 --> 00:27:47.720 And I'd be like, what do you mean? 692 00:27:47.720 --> 00:27:49.160 And it's also, it breaks the frame and all of a sudden 693 00:27:49.160 --> 00:27:50.960 you actually get their attention. 694 00:27:50.960 --> 00:27:54.240 But I would say that and they'd look at me cross side. 695 00:27:54.240 --> 00:27:58.160 And I'd be like, if you had the loose weight, what would you do? 696 00:27:58.160 --> 00:28:00.320 And they were like, well, I'd probably like, I'd work out for it. 697 00:28:00.320 --> 00:28:01.720 Like, okay, I was like, what else would you do? 698 00:28:01.720 --> 00:28:03.240 They're like, I'll probably eat a little better. 699 00:28:03.240 --> 00:28:06.280 I'm like, okay, I was like, pretty much got it. 700 00:28:06.280 --> 00:28:07.960 I was like, but that's not the issue, is it? 701 00:28:07.960 --> 00:28:09.120 And I'm like, well, no, I was like, 702 00:28:09.120 --> 00:28:10.280 it's that you're not doing it. 703 00:28:10.280 --> 00:28:12.640 Just like, yeah, I was like, I can help you with that. 704 00:28:12.640 --> 00:28:16.120 And so the issue is that a lot of times we think that we, 705 00:28:16.120 --> 00:28:18.800 like, that we have a knowledge gap. 706 00:28:18.800 --> 00:28:20.840 But a lot of times it's not that we have a knowledge gap. 707 00:28:20.840 --> 00:28:23.000 We just need someone else to hold us accountable. 708 00:28:23.000 --> 00:28:26.160 And so the ultimate gift that I think you can give yourself 709 00:28:26.160 --> 00:28:28.080 in life is holding yourself accountable. 710 00:28:28.080 --> 00:28:29.360 Like, if you can do that, 711 00:28:29.360 --> 00:28:32.680 if you can really hold yourself accountable, you can do anything. 712 00:28:32.680 --> 00:28:35.200 And so sometimes it's really hard to hold yourself accountable. 713 00:28:35.200 --> 00:28:36.880 And so I'm just asking my 85 year old self 714 00:28:36.880 --> 00:28:41.600 to hold me accountable to what I say I want, right? 715 00:28:41.600 --> 00:28:42.800 Because even the flip side and I said, 716 00:28:42.800 --> 00:28:44.040 there's two things, there's the knowledge 717 00:28:44.040 --> 00:28:45.640 and there's the incentive, right? 718 00:28:45.640 --> 00:28:47.960 Somebody might be able to help you out, 719 00:28:47.960 --> 00:28:50.000 but their incentives aren't only. 720 00:28:50.000 --> 00:28:52.440 So as terrible as I'm about to say my sound, 721 00:28:52.440 --> 00:28:54.480 there are therapists that I think are very good 722 00:28:54.480 --> 00:28:55.880 and really help people. 723 00:28:55.880 --> 00:28:57.560 But there are also therapists that are human 724 00:28:57.560 --> 00:28:59.720 and have bills to pay and have families 725 00:28:59.720 --> 00:29:01.440 and they look at their business like a business 726 00:29:01.440 --> 00:29:02.760 and have a recurring revenue stream 727 00:29:02.760 --> 00:29:05.680 and say, like, if I solve your problem, you won't leave. 728 00:29:05.680 --> 00:29:07.360 And so you come here and you vent to me 729 00:29:07.360 --> 00:29:09.320 and I say, let's do the same same time next week. 730 00:29:09.320 --> 00:29:10.720 They're not trying to solve your problem. 731 00:29:10.720 --> 00:29:12.200 They're trying to make you feel better in the moment 732 00:29:12.200 --> 00:29:13.440 but not solve it long-term. 733 00:29:14.440 --> 00:29:17.840 And so I want someone who has complete context 734 00:29:17.840 --> 00:29:19.040 and completely aligned incentives 735 00:29:19.040 --> 00:29:22.040 and there's only one person who has that and that's me. 736 00:29:22.040 --> 00:29:24.200 And so the question is like, how can I give me advice? 737 00:29:24.200 --> 00:29:26.280 And it's like, well, me giving me advice isn't working. 738 00:29:26.280 --> 00:29:27.640 So I need old me to give advice 739 00:29:27.640 --> 00:29:29.040 who has 85 years of context. 740 00:29:29.040 --> 00:29:31.280 And the nice thing is, is that most of the time 741 00:29:31.280 --> 00:29:32.720 he just laughs at me and makes fun of me 742 00:29:32.720 --> 00:29:34.560 and tells me that none of this is gonna matter. 743 00:29:35.560 --> 00:29:37.120 And so it's been a very nice razor 744 00:29:37.120 --> 00:29:39.240 for focusing on the few things that do. 745 00:29:39.240 --> 00:29:41.040 And so when I am stressed or I have a big business 746 00:29:41.480 --> 00:29:43.360 I also know that I don't have to educate 747 00:29:43.360 --> 00:29:45.280 a therapist or a coach on at least my level 748 00:29:45.280 --> 00:29:48.840 of business acumen to get good advice, right? 749 00:29:48.840 --> 00:29:52.280 And so that has been what I've called the Salmon Project. 750 00:29:52.280 --> 00:29:54.800 And so I have a recurring calendar meetup 751 00:29:54.800 --> 00:29:57.440 with myself for an hour on Mondays. 752 00:29:57.440 --> 00:29:59.080 It's the first thing I do. 753 00:29:59.080 --> 00:30:02.040 And I have a back and forth dialogue 754 00:30:02.040 --> 00:30:04.120 with 85 year old me. 755 00:30:04.120 --> 00:30:07.240 And I, I mean, it's a dialogue. 756 00:30:07.240 --> 00:30:08.560 It's just like a chat. 757 00:30:08.560 --> 00:30:11.280 And so I chat to me and then I click enter 758 00:30:11.280 --> 00:30:13.120 and then I chat back. 759 00:30:13.120 --> 00:30:14.080 And I do the whole thing. 760 00:30:14.080 --> 00:30:16.600 Like it's like, it's like, well, dot, dot, dot. 761 00:30:16.600 --> 00:30:17.800 And I'm like, what, dot, dot. 762 00:30:17.800 --> 00:30:19.240 And it's like, well, you kind of know. 763 00:30:19.240 --> 00:30:20.320 And I'm like, what do you mean? 764 00:30:20.320 --> 00:30:21.560 I have the whole thing. 765 00:30:23.120 --> 00:30:25.360 But I can't tell you it's been one of the most rewarding 766 00:30:25.360 --> 00:30:26.600 experiences that I've been through 767 00:30:26.600 --> 00:30:31.600 because like, old me has absolute grace for young me. 768 00:30:32.440 --> 00:30:36.840 And old me appreciates the sacrifice that young me right now 769 00:30:36.840 --> 00:30:39.040 is putting in for old him. 770 00:30:39.040 --> 00:30:40.840 And it's like, I wouldn't be living the life I have 771 00:30:40.840 --> 00:30:42.840 if you weren't doing what you're doing right now. 772 00:30:42.840 --> 00:30:44.280 So thank you. 773 00:30:44.280 --> 00:30:46.040 And it like, it hits. 774 00:30:47.800 --> 00:30:50.000 Because like, there aren't many people who thank you 775 00:30:50.000 --> 00:30:51.840 for doing what you do. 776 00:30:51.840 --> 00:30:55.320 But like, there's no one that it benefits more than you, right? 777 00:30:55.320 --> 00:30:57.080 But actually to be thanked, it's very weird. 778 00:30:57.080 --> 00:31:00.280 It's very meta, but like, it's been a really powerful 779 00:31:00.280 --> 00:31:01.280 experience for me. 780 00:31:01.280 --> 00:31:03.920 And I think from a mental health or anxiety 781 00:31:03.920 --> 00:31:05.640 or long-term planning perspective, 782 00:31:05.640 --> 00:31:08.800 it's allowed me to pump the brakes on reactivity in my life 783 00:31:08.800 --> 00:31:11.240 whether it's with relationships or business decisions 784 00:31:11.240 --> 00:31:15.080 and be able to just be wiser if we call it that. 785 00:31:15.080 --> 00:31:16.880 But really just, you know, most of wisdom 786 00:31:16.880 --> 00:31:18.480 is just thinking over a longer time horizon. 787 00:31:18.480 --> 00:31:20.120 And so it's like, my eyes will talk to the guy at the end 788 00:31:20.120 --> 00:31:21.640 and see what I should do today. 789 00:31:21.640 --> 00:31:26.640 And that this is through a Google Doc or just a chat. 790 00:31:26.640 --> 00:31:27.440 Just Google Doc. 791 00:31:27.440 --> 00:31:28.280 Just a Google Doc. 792 00:31:28.280 --> 00:31:29.200 Yeah, yeah. 793 00:31:29.200 --> 00:31:30.240 Let's just click enter. 794 00:31:30.240 --> 00:31:31.080 Yeah. 795 00:31:31.080 --> 00:31:32.280 That's simple. 796 00:31:32.280 --> 00:31:34.200 I mean, it's, I can tell who's talking. 797 00:31:35.080 --> 00:31:38.160 Look, I know who's turning this. 798 00:31:38.160 --> 00:31:39.240 You know what I mean? 799 00:31:39.240 --> 00:31:40.080 Yeah. 800 00:31:40.080 --> 00:31:41.240 I love it. 801 00:31:41.240 --> 00:31:42.840 It's really powerful. 802 00:31:42.840 --> 00:31:45.320 I'm going to do that right after this. 803 00:31:45.320 --> 00:31:49.880 And I got to get another tweet with you while we're here. 804 00:31:49.880 --> 00:31:51.560 It is similar vein. 805 00:31:51.560 --> 00:31:53.480 Advice to my younger self. 806 00:31:53.480 --> 00:31:54.880 Document your life more. 807 00:31:54.880 --> 00:31:57.080 Otherwise, you'll forget the details. 808 00:31:57.080 --> 00:32:01.920 And the details are what make it worth remembering. 809 00:32:01.920 --> 00:32:02.600 It's powerful. 810 00:32:02.600 --> 00:32:03.480 I always tell my friends. 811 00:32:04.440 --> 00:32:07.080 We got to take more pictures, more videos. 812 00:32:07.080 --> 00:32:09.640 Whatever the amount that you take, it's not enough. 813 00:32:09.640 --> 00:32:11.080 Like, always take more. 814 00:32:11.080 --> 00:32:12.440 Not because you want to show anybody. 815 00:32:12.440 --> 00:32:15.960 But just because when I have those from the years past, 816 00:32:15.960 --> 00:32:17.800 I'm always so grateful I do. 817 00:32:17.800 --> 00:32:20.200 So what role has that played in your life 818 00:32:20.200 --> 00:32:22.680 and how do you have you done that? 819 00:32:22.680 --> 00:32:25.880 Well, I was notorious for not documenting anything 820 00:32:25.880 --> 00:32:27.080 for most of my life. 821 00:32:27.080 --> 00:32:28.440 And I think I have a different tweet that says, 822 00:32:28.440 --> 00:32:31.800 the biggest regret I have is not documenting the failures. 823 00:32:31.880 --> 00:32:33.960 It's like not documenting the low points. 824 00:32:33.960 --> 00:32:36.040 Because everyone wants to document the success story. 825 00:32:36.040 --> 00:32:37.640 But the only way you have success stories 826 00:32:37.640 --> 00:32:39.480 if you show where you came from. 827 00:32:39.480 --> 00:32:41.800 And where you came from is the shitty part. 828 00:32:41.800 --> 00:32:44.200 And so like, I did 30-something launches of gyms. 829 00:32:44.200 --> 00:32:47.000 I only made one recording. 830 00:32:47.000 --> 00:32:49.080 It's like two minutes. 831 00:32:49.080 --> 00:32:52.280 And that one recording made me like 10 million dollars 832 00:32:52.280 --> 00:32:53.880 because I ran it as an ad. 833 00:32:53.880 --> 00:32:54.680 Wow. 834 00:32:54.680 --> 00:32:57.080 Imagine if I had 30 other ones. 835 00:32:57.080 --> 00:33:00.040 But it was me in some random gym being like, 836 00:33:00.040 --> 00:33:02.440 look at this random gym I'm in in the middle of nowhere. 837 00:33:02.440 --> 00:33:04.200 And I'm like, isn't this weird? 838 00:33:04.200 --> 00:33:06.120 I was like, I just sold 200 people into this thing. 839 00:33:06.120 --> 00:33:07.640 Look at the stack of contracts. 840 00:33:07.640 --> 00:33:09.160 And I was actually not making his ad. 841 00:33:09.160 --> 00:33:10.920 I was sending it to a group that I just joined 842 00:33:10.920 --> 00:33:12.840 to try and show that I was cool. 843 00:33:12.840 --> 00:33:14.120 They were all these internet people. 844 00:33:14.120 --> 00:33:16.120 And I was like, I do cool stuff too. 845 00:33:16.120 --> 00:33:18.520 I was like, I do stuff. 846 00:33:18.520 --> 00:33:19.800 Look at those contracts. 847 00:33:19.800 --> 00:33:22.040 It was me flexing to a group. 848 00:33:22.040 --> 00:33:23.560 It wasn't even an ad. 849 00:33:23.560 --> 00:33:25.640 And then I ran it as an ad and then it murdered. 850 00:33:25.640 --> 00:33:27.080 Like people in the gym world are like, 851 00:33:27.080 --> 00:33:28.360 I remember that ad, right? 852 00:33:28.520 --> 00:33:30.840 Because it was so crazy, because it was real. 853 00:33:30.840 --> 00:33:33.000 And so I think that the biggest mistake 854 00:33:33.000 --> 00:33:34.680 that I made from a marketing perspective, 855 00:33:34.680 --> 00:33:36.240 maybe a life perspective, 856 00:33:36.240 --> 00:33:37.120 biggest is strong. 857 00:33:37.120 --> 00:33:40.040 One of the mistakes I made is that I didn't document 858 00:33:40.040 --> 00:33:40.840 the low points. 859 00:33:42.000 --> 00:33:44.280 And so like, I have a screenshot in my first book 860 00:33:44.280 --> 00:33:46.800 that's when I had a thousand dollars in my bank account. 861 00:33:47.800 --> 00:33:49.440 And for the audience who's listening, 862 00:33:49.440 --> 00:33:51.320 the thousand dollars in my bank account for me, 863 00:33:52.280 --> 00:33:54.400 I had had six locations before that. 864 00:33:54.400 --> 00:33:57.600 So going from six gyms to a thousand dollars 865 00:33:57.600 --> 00:34:00.960 in a matter of like 90 days was very hard for me. 866 00:34:00.960 --> 00:34:04.680 And but it was hard enough that I do remember screenshotting it 867 00:34:04.680 --> 00:34:07.400 and being like, fucking remember this. 868 00:34:07.400 --> 00:34:10.080 Like don't make this mistake again. 869 00:34:10.080 --> 00:34:11.880 And it was a little bit of like at the time, 870 00:34:11.880 --> 00:34:13.800 like self punishment of being like, 871 00:34:13.800 --> 00:34:16.080 you will not forget this. 872 00:34:16.080 --> 00:34:19.640 But as I've gained a little bit more grace to my younger self, 873 00:34:19.640 --> 00:34:20.960 I have those screenshots. 874 00:34:20.960 --> 00:34:23.320 And I've used that one screenshot of a thousand dollars 875 00:34:23.320 --> 00:34:24.640 in my bank account probably more than any, 876 00:34:24.640 --> 00:34:26.880 any screenshot I've had from my past. 877 00:34:26.960 --> 00:34:29.000 And I've used the, I took one picture 878 00:34:29.000 --> 00:34:30.560 of me sleeping on the floor at the gym. 879 00:34:30.560 --> 00:34:32.240 One, and I just sent it to my dad being like, 880 00:34:32.240 --> 00:34:34.200 first night here, you know? 881 00:34:34.200 --> 00:34:36.880 And I'm so grateful that I took the picture 882 00:34:36.880 --> 00:34:38.000 because if I hadn't, I would, 883 00:34:38.000 --> 00:34:40.680 and I have so many other crazy things that happened 884 00:34:40.680 --> 00:34:42.880 that I have no documentation of it. 885 00:34:42.880 --> 00:34:47.080 And so it's easy to say, hey, document. 886 00:34:47.080 --> 00:34:49.400 But the thing is, is that documenting is a local cost 887 00:34:49.400 --> 00:34:51.360 for global benefit. 888 00:34:51.360 --> 00:34:53.600 It costs you now, but it benefits you longterm, 889 00:34:53.600 --> 00:34:55.440 which is why most people don't do it. 890 00:34:55.600 --> 00:34:58.760 And so what I've tried to do with what we've, 891 00:34:58.760 --> 00:35:00.520 how we've oriented our life is that I give myself 892 00:35:00.520 --> 00:35:02.280 local benefit and global benefit. 893 00:35:03.240 --> 00:35:08.160 So I get fast feedback loops for documenting what we do now. 894 00:35:08.160 --> 00:35:09.720 And so we document everything, 895 00:35:09.720 --> 00:35:12.800 but I also get really fast feedback because I post it. 896 00:35:12.800 --> 00:35:15.880 Now, the problem is if you're not posting things, 897 00:35:15.880 --> 00:35:19.440 then you have no feedback cycle for remembering them, 898 00:35:19.440 --> 00:35:20.680 especially if they're tough. 899 00:35:21.520 --> 00:35:25.600 And so I think that one of the genius concepts 900 00:35:25.600 --> 00:35:27.760 of capture don't create, et cetera, 901 00:35:27.760 --> 00:35:30.480 is that it actually gives you a feedback loop 902 00:35:30.480 --> 00:35:33.320 on something that otherwise has no benefit. 903 00:35:33.320 --> 00:35:34.680 Because in the moment, you remember it. 904 00:35:34.680 --> 00:35:35.520 It just happened. 905 00:35:35.520 --> 00:35:38.400 And in some ways, you're trying to forget it, right? 906 00:35:38.400 --> 00:35:40.200 But like, when you think about the human experience, 907 00:35:40.200 --> 00:35:41.520 and I think about my 85-year-old self, 908 00:35:41.520 --> 00:35:43.640 like what makes the human experience 909 00:35:43.640 --> 00:35:45.440 in its entirety, the human experience 910 00:35:45.440 --> 00:35:46.800 is the highs and the lows. 911 00:35:47.800 --> 00:35:51.520 And so like, we were talking about frames of mine 912 00:35:51.520 --> 00:35:53.040 for getting through hard things earlier, 913 00:35:53.040 --> 00:35:55.200 but I'll give you another one, which is, 914 00:35:56.920 --> 00:35:59.400 there was a guy, friend of a friend, 915 00:35:59.400 --> 00:36:02.560 a success entrepreneur, and he got really bad cancer. 916 00:36:02.560 --> 00:36:05.120 Like, super bad, really, really fast, right? 917 00:36:05.120 --> 00:36:09.360 And I think he lost his trachea and some other stuff 918 00:36:09.360 --> 00:36:11.880 and they thought he was gonna die and ended up making it. 919 00:36:13.520 --> 00:36:16.200 And he was telling my friend, 920 00:36:16.200 --> 00:36:19.360 he was like, man, so grateful. 921 00:36:19.360 --> 00:36:21.160 And he was like, about, you think it was like 922 00:36:21.160 --> 00:36:22.560 the whole I see life a different way now. 923 00:36:22.560 --> 00:36:23.400 It wasn't that. 924 00:36:23.400 --> 00:36:25.520 It was always going through it. 925 00:36:25.520 --> 00:36:28.120 And his reasoning was, how cool is it 926 00:36:28.120 --> 00:36:30.160 that I get to live this part of the human experience? 927 00:36:30.160 --> 00:36:31.720 He's like, so many people don't get to live this. 928 00:36:31.720 --> 00:36:34.280 Like, I get to know what it's like to have cancer. 929 00:36:34.280 --> 00:36:35.440 Like, so many people live their whole lives 930 00:36:35.440 --> 00:36:36.800 and then die not knowing what cancer was like. 931 00:36:36.800 --> 00:36:38.640 I get to know that. 932 00:36:38.640 --> 00:36:39.840 And I just thought about that. 933 00:36:39.840 --> 00:36:41.480 It's like a very interesting frame. 934 00:36:41.480 --> 00:36:44.800 It's like, whether it's bankruptcy, going to jail, 935 00:36:44.800 --> 00:36:46.680 like even the depths of human suffering 936 00:36:46.680 --> 00:36:48.200 and some people who are still going through that trauma, 937 00:36:48.200 --> 00:36:51.440 I'm not saying that, like, I'm not justifying it. 938 00:36:51.440 --> 00:36:54.240 It's just a frame on like, being human 939 00:36:54.240 --> 00:36:55.880 is the rainy and the sunny days. 940 00:36:56.920 --> 00:36:58.760 Like, you can't skip weather. 941 00:36:58.760 --> 00:37:02.360 And so I think like embracing the totality of the experience 942 00:37:02.360 --> 00:37:04.280 can give you gratitude for what feels locally, 943 00:37:04.280 --> 00:37:05.400 like a low point. 944 00:37:05.400 --> 00:37:07.320 But most of the defining moments in our life 945 00:37:07.320 --> 00:37:10.240 broken like, then he doesn't have to go to war, right? 946 00:37:10.240 --> 00:37:11.240 When you expand the time rise 947 00:37:11.240 --> 00:37:12.880 and those are the things that create us. 948 00:37:12.880 --> 00:37:16.240 And so again, I mean, I talked to my 85 year old self a lot, 949 00:37:16.240 --> 00:37:17.280 which sounds really weird. 950 00:37:18.640 --> 00:37:22.560 But whenever I'm like complaining about something, 951 00:37:23.560 --> 00:37:25.160 one of the common things that I'll ask me back 952 00:37:25.160 --> 00:37:27.280 is like, well, who do you want to be? 953 00:37:27.280 --> 00:37:28.800 And I'll be like, well, I want to be like this. 954 00:37:28.800 --> 00:37:29.840 And he's like, do you think that person 955 00:37:29.840 --> 00:37:31.200 would not go through hard times? 956 00:37:32.200 --> 00:37:34.000 You're like, yeah. 957 00:37:34.000 --> 00:37:35.480 He's like, well, it sounds like you're wishing 958 00:37:35.480 --> 00:37:37.400 for the outcome, but not willing to pay the price. 959 00:37:37.400 --> 00:37:38.520 He's like, are you willing to pay the price? 960 00:37:38.520 --> 00:37:39.840 And I'm like, well, yeah. 961 00:37:39.840 --> 00:37:42.480 He's like, well, this is what paying the price feels like. 962 00:37:43.360 --> 00:37:44.360 Embrace it. 963 00:37:45.280 --> 00:37:47.200 Because these will be the stories you tell. 964 00:37:47.200 --> 00:37:50.360 And so I think that's given me the ability 965 00:37:50.360 --> 00:37:54.720 to weather rainy days, sunny days. 966 00:37:54.720 --> 00:37:56.720 Because like, there are a lot of those days 967 00:37:56.720 --> 00:37:57.640 in the entrepreneurial journey 968 00:37:57.640 --> 00:38:00.440 because that rocky cutscene is five years 969 00:38:00.440 --> 00:38:02.000 and not 30 seconds. 970 00:38:02.000 --> 00:38:03.600 And so I think you need as many of those tools 971 00:38:03.600 --> 00:38:04.640 as you can possibly put together 972 00:38:04.640 --> 00:38:06.360 in your tool belt to just keep going. 973 00:38:07.400 --> 00:38:10.720 So, so beautifully said, I want to highlight too 974 00:38:10.720 --> 00:38:12.720 the part about sleeping in the basement 975 00:38:12.720 --> 00:38:15.760 and sleeping in the gym and taking a picture of it. 976 00:38:15.760 --> 00:38:18.280 You post that on social media that day 977 00:38:18.280 --> 00:38:19.680 and it gets your likes. 978 00:38:19.680 --> 00:38:23.440 You post it on social media today and it gets a million. 979 00:38:23.440 --> 00:38:25.480 And I think there's something interesting to that 980 00:38:25.480 --> 00:38:27.440 is like the more you build the story, 981 00:38:27.440 --> 00:38:29.680 the more the low points actually mean. 982 00:38:29.680 --> 00:38:32.920 And the greater the, yeah, you have something like that. 983 00:38:32.920 --> 00:38:35.160 I'll give you some that you probably didn't expect 984 00:38:35.160 --> 00:38:36.000 for real in this one. 985 00:38:36.000 --> 00:38:38.200 It's actually, I think it's a smiley face. 986 00:38:38.200 --> 00:38:41.200 So if you post it when you're going through it, 987 00:38:41.200 --> 00:38:45.200 people will respond, saying, keep chasing your dreams, 988 00:38:45.200 --> 00:38:47.320 keep at it, et cetera. 989 00:38:47.320 --> 00:38:50.280 And then when you start succeeding, all of a sudden, 990 00:38:50.280 --> 00:38:51.200 they won't do that. 991 00:38:52.080 --> 00:38:53.560 And then later, they'll be like, 992 00:38:53.560 --> 00:38:55.600 it's cool that you came from that. 993 00:38:55.600 --> 00:38:56.640 But like when you're on the comma, 994 00:38:56.640 --> 00:38:58.440 but I remember I wrote this essay 995 00:38:58.440 --> 00:39:00.160 and I've actually tried to find it. 996 00:39:00.160 --> 00:39:02.600 And it was because I liked creative writing. 997 00:39:02.600 --> 00:39:04.320 I had a creative writing scholarship back in it. 998 00:39:04.320 --> 00:39:05.840 Like I didn't actually take that scholarship one to bit. 999 00:39:05.840 --> 00:39:08.160 But anyways, point is I've liked writing for a long time. 1000 00:39:08.160 --> 00:39:11.880 And I wrote this essay to myself because I'm worried out. 1001 00:39:11.880 --> 00:39:14.640 I said, everyone believes in the American dream 1002 00:39:14.640 --> 00:39:15.600 until it comes true. 1003 00:39:17.600 --> 00:39:19.560 And so I was like the heading. 1004 00:39:19.560 --> 00:39:22.400 And it was this weird observation that I had 1005 00:39:22.400 --> 00:39:24.640 because like everyone was rooting for me 1006 00:39:24.640 --> 00:39:25.880 when I was slipping on the floor. 1007 00:39:25.880 --> 00:39:28.240 So like in my head, I had back home everybody 1008 00:39:28.240 --> 00:39:30.000 that I was running away from. 1009 00:39:30.000 --> 00:39:31.680 But everyone in the local, like the people 1010 00:39:31.680 --> 00:39:33.560 at my gym and stuff, they were like rooting for me. 1011 00:39:33.560 --> 00:39:34.400 You know what I mean? 1012 00:39:34.400 --> 00:39:35.760 They're like, good for you, chasing your dreams. 1013 00:39:35.760 --> 00:39:37.600 Like, you know, you're sleeping at the, 1014 00:39:37.600 --> 00:39:38.440 like you're gonna get it. 1015 00:39:38.440 --> 00:39:40.480 You're gonna make it, man, right? 1016 00:39:40.480 --> 00:39:42.440 But like nine months later when I had like a team 1017 00:39:42.440 --> 00:39:45.880 and I had a manager and like I wasn't at the gym 1018 00:39:45.880 --> 00:39:46.960 every hour of every day. 1019 00:39:46.960 --> 00:39:48.120 I was working from home sometimes 1020 00:39:48.120 --> 00:39:49.600 because I got more dunks that wouldn't, you know, 1021 00:39:49.600 --> 00:39:50.600 to swap me. 1022 00:39:50.600 --> 00:39:52.280 And I would show up to the gym. 1023 00:39:52.280 --> 00:39:53.840 I'd show up to a second location. 1024 00:39:53.840 --> 00:39:56.000 And they'd be like, oh big man. 1025 00:39:56.000 --> 00:39:57.920 Like can't be too bothered by us. 1026 00:39:57.920 --> 00:39:59.320 Like don't forget us little people, right? 1027 00:39:59.320 --> 00:40:00.400 You know all that stuff. 1028 00:40:00.400 --> 00:40:02.560 And I remember being like, when did I be, 1029 00:40:02.560 --> 00:40:05.520 I was like, when did I go from the underdog to the man? 1030 00:40:06.360 --> 00:40:08.480 As in like working for the man, 1031 00:40:08.480 --> 00:40:11.800 which is a saying that Gen Z probably isn't, no. 1032 00:40:11.800 --> 00:40:16.160 But I think that there's a quote that I think Chris Williams 1033 00:40:16.160 --> 00:40:17.640 said that I really, and he, I think he was quoting 1034 00:40:17.640 --> 00:40:18.480 something, I don't know what it was. 1035 00:40:18.480 --> 00:40:23.240 But anyways, he said, people root for you on your way up 1036 00:40:23.240 --> 00:40:25.240 because you remind them of their dreams. 1037 00:40:26.520 --> 00:40:29.520 And they try to tear you down once you're there 1038 00:40:29.520 --> 00:40:33.080 because you remind them that they gave up on them. 1039 00:40:33.080 --> 00:40:34.720 That's something. 1040 00:40:34.720 --> 00:40:38.800 And I have lived that. 1041 00:40:39.840 --> 00:40:42.360 And it's weird because I think there's these cycles 1042 00:40:42.360 --> 00:40:45.400 as you kind of gain an influence. 1043 00:40:45.400 --> 00:40:47.280 It's kind of like the crab story, like in the beginning, 1044 00:40:47.280 --> 00:40:49.120 like all the crabs try and pull the other crabs back 1045 00:40:49.120 --> 00:40:50.200 into the bucket. 1046 00:40:50.200 --> 00:40:52.520 So I think like you start succeeding and people are like, 1047 00:40:52.520 --> 00:40:54.480 good for you that gives them hope. 1048 00:40:54.480 --> 00:40:56.600 And then you start passing them. 1049 00:40:56.600 --> 00:40:59.240 And it's like, everyone wants you to do well. 1050 00:40:59.240 --> 00:41:01.440 It's not better than them, right? 1051 00:41:01.440 --> 00:41:03.080 And so then you start passing them 1052 00:41:03.080 --> 00:41:05.480 by the objective measure, whatever you want to call it. 1053 00:41:05.480 --> 00:41:07.160 And then they start cutting it, right? 1054 00:41:07.160 --> 00:41:08.000 Well, he cut corners. 1055 00:41:08.000 --> 00:41:08.840 He's not ethical. 1056 00:41:08.840 --> 00:41:10.880 They start making things up, whatever. 1057 00:41:10.880 --> 00:41:13.800 But then what happens is people who are not 1058 00:41:13.800 --> 00:41:17.480 from your hometown start recognizing for who you are now. 1059 00:41:17.480 --> 00:41:19.480 And they didn't see the path. 1060 00:41:19.480 --> 00:41:21.280 They didn't see you suck in the beginning. 1061 00:41:21.280 --> 00:41:22.880 They just see who you are now. 1062 00:41:22.880 --> 00:41:24.400 And they're like, wow, this guy's great. 1063 00:41:24.400 --> 00:41:26.840 He's provides so much value, whatever it is, right? 1064 00:41:26.840 --> 00:41:29.040 And I think there's a saying that Jesus wasn't 1065 00:41:29.040 --> 00:41:30.960 in the Messiah in his hometown, right? 1066 00:41:30.960 --> 00:41:32.720 Like that it's counterintuitive, 1067 00:41:32.720 --> 00:41:34.280 but you'd think that the place that someone was from 1068 00:41:34.280 --> 00:41:36.040 is the place that they would root for it. 1069 00:41:36.040 --> 00:41:37.960 But it's the last place that accepted him as Lord 1070 00:41:37.960 --> 00:41:39.640 in the story, right? 1071 00:41:39.640 --> 00:41:41.920 And I think there's a lot of truth to that. 1072 00:41:41.920 --> 00:41:45.440 And so it's also I'm a big advocate of leaving. 1073 00:41:45.440 --> 00:41:47.680 Like if you want to become a different person 1074 00:41:47.680 --> 00:41:48.920 than change your environment. 1075 00:41:48.920 --> 00:41:50.080 Because the environment you have 1076 00:41:50.080 --> 00:41:53.480 is reinforcing the person you used to be. 1077 00:41:53.480 --> 00:41:54.520 It's so crazy. 1078 00:41:54.520 --> 00:41:58.000 Six months ago, I know you probably got to go soon, 1079 00:41:58.000 --> 00:42:00.840 but six months ago, I moved to Austin 1080 00:42:00.840 --> 00:42:02.440 and haven't had more growth personally 1081 00:42:02.440 --> 00:42:04.200 and professionally in my own life 1082 00:42:04.200 --> 00:42:05.600 because I moved to a different place. 1083 00:42:05.600 --> 00:42:08.000 And then I go home and I notice the patterns 1084 00:42:08.000 --> 00:42:09.320 again that I was once living with. 1085 00:42:09.320 --> 00:42:11.760 So that's how life goes. 1086 00:42:11.760 --> 00:42:13.920 But that's awesome. 1087 00:42:13.920 --> 00:42:14.960 Yeah, thank you. 1088 00:42:14.960 --> 00:42:17.680 I love to, I end these podcasts with a challenge. 1089 00:42:17.680 --> 00:42:19.960 Ask the guest for a challenge of the audience 1090 00:42:19.960 --> 00:42:22.200 to do something and take the action 1091 00:42:22.200 --> 00:42:24.240 from the hour and a half we've spoke. 1092 00:42:24.240 --> 00:42:26.440 Does the challenge come to mind? 1093 00:42:26.440 --> 00:42:28.440 To find the input output equation 1094 00:42:28.440 --> 00:42:32.120 that gets you closer to where you want to go. 1095 00:42:32.120 --> 00:42:34.480 And then 10x the input. 1096 00:42:34.480 --> 00:42:37.040 So whatever your thing is, like if you're like, 1097 00:42:37.040 --> 00:42:39.320 I want to be an editor, I want to be an agency owner, 1098 00:42:39.320 --> 00:42:42.480 I want to be whatever the thing is, 1099 00:42:42.480 --> 00:42:43.880 the first thing you have to do is 1100 00:42:43.880 --> 00:42:45.640 figure out the input output equation, 1101 00:42:45.640 --> 00:42:46.920 which is what do I have to do 1102 00:42:46.920 --> 00:42:48.920 that will get me closer to where I want to go? 1103 00:42:48.920 --> 00:42:51.760 Step one, if you can't define your input output equation, 1104 00:42:51.760 --> 00:42:53.360 then you need to define your input output equation. 1105 00:42:53.360 --> 00:42:55.800 Because otherwise you're working for an uncle. 1106 00:42:55.800 --> 00:42:59.080 And once you define that, then do 10 times more. 1107 00:42:59.080 --> 00:43:01.080 This is the flyer story. 1108 00:43:01.080 --> 00:43:03.920 Like you probably, you might be doing the right stuff. 1109 00:43:03.920 --> 00:43:04.920 You might be working out, 1110 00:43:04.920 --> 00:43:06.280 but you're working out five minutes a week 1111 00:43:06.280 --> 00:43:08.640 and being like, I don't know why I'm not, is it right? 1112 00:43:08.640 --> 00:43:09.600 It's like, you're not even close. 1113 00:43:09.600 --> 00:43:10.880 You're like, no, I think I need to double it 1114 00:43:10.880 --> 00:43:11.720 to 10 minutes a week. 1115 00:43:11.720 --> 00:43:13.760 It's like, no, you're not even close. 1116 00:43:13.760 --> 00:43:16.400 The thing is, in fitness, we have some context, right? 1117 00:43:16.400 --> 00:43:18.800 But in business, you have no idea. 1118 00:43:18.800 --> 00:43:20.640 And that's the big disconnect. 1119 00:43:20.640 --> 00:43:22.560 Is that people might be doing the right stuff 1120 00:43:22.560 --> 00:43:24.160 but doing the wrong amount. 1121 00:43:24.160 --> 00:43:25.320 They're doing weights who little bit. 1122 00:43:25.320 --> 00:43:29.080 And they think in doubles, not in orders of magnitude, 1123 00:43:29.080 --> 00:43:31.000 as in 10x, 100x. 1124 00:43:31.000 --> 00:43:34.080 But like, you want to make 100 times more money 1125 00:43:34.080 --> 00:43:36.560 than you are, you need 100 times more input. 1126 00:43:37.640 --> 00:43:39.320 Like, hold on, I'm going to hit this homework 1127 00:43:39.320 --> 00:43:42.040 because this is important. 1128 00:43:42.040 --> 00:43:46.800 I have, right now, 10,000 times the input 1129 00:43:46.800 --> 00:43:50.000 that I used to have when I was running my jumps. 1130 00:43:50.520 --> 00:43:53.840 I just have leverage on my input. 1131 00:43:55.440 --> 00:43:59.680 And so, for example, so I can do 200 call calls a day 1132 00:43:59.680 --> 00:44:02.120 and get a certain amount of sales. 1133 00:44:02.120 --> 00:44:04.680 The next level is I could go get somebody 1134 00:44:04.680 --> 00:44:06.800 to do those 200 phone calls for me 1135 00:44:06.800 --> 00:44:08.600 and then I make the same amount of sales, 1136 00:44:08.600 --> 00:44:11.560 but that don't do anything, more leverage. 1137 00:44:11.560 --> 00:44:14.400 Another leverage above that is I go call, 1138 00:44:14.400 --> 00:44:16.400 do 200 phone calls a day until I get a recruiter 1139 00:44:16.400 --> 00:44:18.640 and then that recruiter brings me a new person every week. 1140 00:44:18.640 --> 00:44:21.320 And then every week I get another added 200 phone calls 1141 00:44:21.320 --> 00:44:22.640 per day that keeps stacking 1142 00:44:22.640 --> 00:44:24.600 and the number of customers that comes from that. 1143 00:44:24.600 --> 00:44:25.840 But what did I do there? 1144 00:44:25.840 --> 00:44:27.800 I made calls for a week to get one recruiter. 1145 00:44:27.800 --> 00:44:29.000 And then from that point going forward, 1146 00:44:29.000 --> 00:44:31.320 every single month I get more and more sales. 1147 00:44:33.640 --> 00:44:35.960 And so that's three levels of leverage. 1148 00:44:35.960 --> 00:44:37.400 There are more than that. 1149 00:44:37.400 --> 00:44:41.960 And so, what you unlock in the game of entrepreneurship 1150 00:44:41.960 --> 00:44:43.600 is leverage. 1151 00:44:43.600 --> 00:44:46.160 And the way that you unlock leverage 1152 00:44:46.160 --> 00:44:48.760 is through relinquishing control. 1153 00:44:48.760 --> 00:44:51.320 And so the tough part about the entrepreneurial journey 1154 00:44:51.320 --> 00:44:54.480 is that the thing that got you to quit your job 1155 00:44:54.480 --> 00:44:57.160 is the very thing that you have to stop doing. 1156 00:44:57.160 --> 00:45:00.000 And so what happened is you felt out of control 1157 00:45:00.000 --> 00:45:00.840 and so you quit your job 1158 00:45:00.840 --> 00:45:02.760 so you could take complete control of your life. 1159 00:45:02.760 --> 00:45:03.920 And when you're self-employed, 1160 00:45:03.920 --> 00:45:06.240 you take complete control, you hunt, you kill, 1161 00:45:06.240 --> 00:45:08.680 you produce, you do everything, right? 1162 00:45:08.680 --> 00:45:12.160 And then the thing that you got the big master for word for 1163 00:45:12.160 --> 00:45:13.400 because you quit your job, 1164 00:45:13.400 --> 00:45:15.160 you started making money living life your own terms, 1165 00:45:15.160 --> 00:45:17.040 you now have to unlearn them. 1166 00:45:17.040 --> 00:45:19.960 And you have to say, now I'm going to give up control again. 1167 00:45:19.960 --> 00:45:21.160 And then the rest of the journey 1168 00:45:21.160 --> 00:45:24.000 is unlearning the control that you so hard core 1169 00:45:24.000 --> 00:45:25.800 rewarded for in that first action. 1170 00:45:27.640 --> 00:45:28.480 Because in the beginning, 1171 00:45:28.480 --> 00:45:30.720 you have to give up doing production 1172 00:45:30.720 --> 00:45:32.520 or doing delivery on the back end. 1173 00:45:32.520 --> 00:45:34.880 And then you have to give up doing admin work. 1174 00:45:34.880 --> 00:45:36.960 And then you have to give up doing sales. 1175 00:45:36.960 --> 00:45:38.440 And then you have to give up doing marketing. 1176 00:45:38.440 --> 00:45:39.720 Then you have to give up doing management. 1177 00:45:39.720 --> 00:45:41.120 Then you have to give up doing leadership. 1178 00:45:41.120 --> 00:45:42.360 Then you have to give up doing financing. 1179 00:45:42.360 --> 00:45:44.720 Then you have to give up all these things until eventually, 1180 00:45:44.720 --> 00:45:46.320 you're like, but I'm not needed. 1181 00:45:46.320 --> 00:45:50.280 And then you have to give up the desire 1182 00:45:50.280 --> 00:45:51.720 to be needed by your business. 1183 00:45:53.240 --> 00:45:54.680 Because many people make their business 1184 00:45:54.680 --> 00:45:57.080 to fulfill personal desires. 1185 00:45:57.080 --> 00:45:59.080 But the business doesn't need to do that. 1186 00:45:59.080 --> 00:46:00.240 It doesn't exist for you. 1187 00:46:00.240 --> 00:46:01.920 It exists for the customer. 1188 00:46:01.920 --> 00:46:02.960 You're not required. 1189 00:46:03.960 --> 00:46:06.360 You think you are because it makes you feel more work. 1190 00:46:07.200 --> 00:46:09.320 And so that's the unlearning experience 1191 00:46:09.320 --> 00:46:10.840 and that's where leverage comes from. 1192 00:46:10.840 --> 00:46:13.120 And so right now to answer the question, 1193 00:46:13.120 --> 00:46:14.240 the challenge for the people is, 1194 00:46:14.240 --> 00:46:16.560 figure out what the input out of the equation is, 1195 00:46:16.560 --> 00:46:18.480 and do 10 times more. 1196 00:46:18.480 --> 00:46:20.720 And if you can figure out how to do 10 times more, 1197 00:46:20.720 --> 00:46:22.760 figure out how to do 100 times more. 1198 00:46:22.760 --> 00:46:24.120 And the secret is that if you're trying 1199 00:46:24.120 --> 00:46:26.360 to do 100 times more, it's probably not just you.