WEBVTT 1 00:00:00.000 --> 00:00:01.000 Motivation, what's going on? 2 00:00:01.000 --> 00:00:02.460 We've got a special podcast for each of you today. 3 00:00:02.460 --> 00:00:05.520 This is part one of the zero to a hundred million dollars 4 00:00:05.520 --> 00:00:08.480 in sales by age 30 podcasts I did with Albert, 5 00:00:08.480 --> 00:00:10.000 Perciado from Driven. 6 00:00:10.000 --> 00:00:12.480 We had a great discussion and the three points 7 00:00:12.480 --> 00:00:15.560 that we hit on this one was the dark side of motivation, 8 00:00:15.560 --> 00:00:16.920 the things that we're afraid of, 9 00:00:16.920 --> 00:00:19.120 and whether they use us or we use them, 10 00:00:19.120 --> 00:00:22.600 and how to focus on one path for an extended period of time 11 00:00:22.600 --> 00:00:24.520 to achieve the goals that are unreasonable 12 00:00:24.520 --> 00:00:26.520 in everyone else's eyes, but not your own. 13 00:00:26.520 --> 00:00:29.120 And this is part one of our two-part podcast. 14 00:00:29.160 --> 00:00:30.160 Enjoy. 15 00:00:31.160 --> 00:00:33.800 If I had known one, how to pick the right opportunity, 16 00:00:33.800 --> 00:00:35.840 and two said, okay, if I did just this thing 17 00:00:35.840 --> 00:00:36.520 for the next 10 years, 18 00:00:36.520 --> 00:00:38.280 you'd be unreasonable for me not to be a billionaire, 19 00:00:38.280 --> 00:00:39.680 then nothing else matters. 20 00:00:40.920 --> 00:00:42.280 Welcome to the game where we talk about 21 00:00:42.280 --> 00:00:43.160 how to get more customers, 22 00:00:43.160 --> 00:00:44.320 how to make more customers, 23 00:00:44.320 --> 00:00:45.160 how to keep them longer, 24 00:00:45.160 --> 00:00:47.000 and the many failures and lessons we have learned 25 00:00:47.000 --> 00:00:47.840 along the way. 26 00:00:47.840 --> 00:00:49.240 I hope you enjoy and subscribe. 27 00:00:50.400 --> 00:00:52.600 Hey guys, I'm here with Alex Hormosi 28 00:00:52.600 --> 00:00:54.920 and really excited, welcome to Driven Channel. 29 00:00:54.920 --> 00:00:57.400 I'm really pumped up about this interview 30 00:00:57.400 --> 00:00:59.560 because me and my wife, 31 00:00:59.560 --> 00:01:01.080 we talk a lot about you guys. 32 00:01:01.080 --> 00:01:04.160 We're like, ham, usually we're like the young entrepreneurs 33 00:01:04.160 --> 00:01:06.320 that are doing good and making money, 34 00:01:06.320 --> 00:01:09.560 and everybody's older, but with you guys, 35 00:01:09.560 --> 00:01:11.920 we're like, damn, you guys make us feel old. 36 00:01:11.920 --> 00:01:14.760 So like I know you're 31, your wife's 29, 37 00:01:14.760 --> 00:01:16.680 and you guys have an incredible story 38 00:01:16.680 --> 00:01:19.200 that reminds us a lot also of our battles. 39 00:01:19.200 --> 00:01:21.040 Like when you start a business, you go broke, 40 00:01:21.040 --> 00:01:23.480 you don't have money, you're barely surviving. 41 00:01:23.480 --> 00:01:25.840 And I know you sold businesses for a lot of money, 42 00:01:25.880 --> 00:01:27.600 and you made some good money, 43 00:01:27.600 --> 00:01:30.280 and now you're COVacquisitions.com. 44 00:01:30.280 --> 00:01:33.320 So Alex, first of all, thank you for being part of this, 45 00:01:33.320 --> 00:01:38.320 and do you feel like you have to get to that darkest moment 46 00:01:38.480 --> 00:01:41.160 to become somebody really successful? 47 00:01:41.160 --> 00:01:43.960 So like you're really successful. 48 00:01:43.960 --> 00:01:45.840 I see you guys, especially with the age, 49 00:01:45.840 --> 00:01:48.440 you guys have done a lot, but like in the beginning, 50 00:01:48.440 --> 00:01:50.240 I know that there's a lot of times where like you said, 51 00:01:50.240 --> 00:01:53.520 you don't wanna live anymore, you're really stressed out, 52 00:01:53.520 --> 00:01:55.640 and you get down to your last penny. 53 00:01:55.640 --> 00:01:57.400 Do you think that's important for somebody 54 00:01:57.400 --> 00:02:00.640 to go through that and come back up to really make it 55 00:02:00.640 --> 00:02:03.680 or be in a position where they're gonna continue to make it? 56 00:02:03.680 --> 00:02:05.800 You think you could have done it differently 57 00:02:05.800 --> 00:02:08.440 without having to go through all that pain? 58 00:02:08.440 --> 00:02:09.520 Yes and no. 59 00:02:09.520 --> 00:02:14.120 So I don't think that suffering is a requisite for success, 60 00:02:14.120 --> 00:02:16.920 but I do think that it is very likely. 61 00:02:16.920 --> 00:02:17.920 Right. 62 00:02:17.920 --> 00:02:21.080 And I think that when I think what it does 63 00:02:21.080 --> 00:02:23.720 is it gives us evidence, like when you get into hard times, 64 00:02:23.720 --> 00:02:25.240 it doesn't change who you are. 65 00:02:25.240 --> 00:02:27.040 It gives you evidence of who you are. 66 00:02:27.040 --> 00:02:29.560 It just displays, it demonstrates who you are. 67 00:02:29.560 --> 00:02:31.280 So some people are like, you know, 68 00:02:31.280 --> 00:02:34.240 when the going gets tough, the tough get, 69 00:02:34.240 --> 00:02:35.800 you know, whatever the saying is, 70 00:02:35.800 --> 00:02:39.680 but I think that a lot of times it just reveals our character. 71 00:02:39.680 --> 00:02:41.320 It doesn't necessarily create it, 72 00:02:41.320 --> 00:02:43.880 because it might have already been there that whole time, 73 00:02:43.880 --> 00:02:46.360 and then we just get the environment in which to prove it 74 00:02:46.360 --> 00:02:47.520 to ourselves. 75 00:02:47.520 --> 00:02:50.440 But I think it goes from the man with the opinion, 76 00:02:50.440 --> 00:02:52.160 to the man with the experience, 77 00:02:52.160 --> 00:02:55.960 which LH Hardwick said, no man with an experience 78 00:02:55.960 --> 00:02:58.400 is ever at the mercy of a man with an opinion. 79 00:02:58.400 --> 00:02:59.480 And so like somebody could be like, 80 00:02:59.480 --> 00:03:01.680 oh man, like 2008 wasn't that bad, 81 00:03:01.680 --> 00:03:03.480 like somebody who's younger, it hasn't gone through it, 82 00:03:03.480 --> 00:03:05.400 but like man with an opinion, 83 00:03:05.400 --> 00:03:07.160 man with an experience who went through it, 84 00:03:07.160 --> 00:03:08.480 he's never had that guy's mercy. 85 00:03:08.480 --> 00:03:09.600 And so like there's some, 86 00:03:09.600 --> 00:03:12.040 some like soul hardness that I think comes through that, 87 00:03:12.040 --> 00:03:13.720 because you have evidence in your past of like, 88 00:03:13.720 --> 00:03:15.360 I have been through worse. 89 00:03:15.360 --> 00:03:18.160 That being said, I think that you can extrapolate 90 00:03:18.160 --> 00:03:21.480 any negative experience to give yourself a shield 91 00:03:21.520 --> 00:03:22.640 against any new negative. 92 00:03:22.640 --> 00:03:24.240 So it's like, I'll give you a different example. 93 00:03:24.240 --> 00:03:27.080 Since let's say you have it, you're new to business, 94 00:03:27.080 --> 00:03:29.160 which a lot of people may be listening to this are, 95 00:03:29.160 --> 00:03:31.080 but you might have had a tough upbringing, 96 00:03:31.080 --> 00:03:32.840 which a lot of people listen to this probably have, 97 00:03:32.840 --> 00:03:35.160 because a lot of people suffer because we're kids, right? 98 00:03:35.160 --> 00:03:37.800 If you think to yourself like, man, 99 00:03:37.800 --> 00:03:41.600 like none of this is nearly as bad as my dad 100 00:03:41.600 --> 00:03:43.360 whooping the shit out of me, 101 00:03:43.360 --> 00:03:45.880 all of a sudden it just gives you a very different context 102 00:03:45.880 --> 00:03:48.320 of what heart feels like, right? 103 00:03:48.320 --> 00:03:50.440 Or mom or whatever it is, right? 104 00:03:50.440 --> 00:03:52.360 And so where my brother, it doesn't matter who it is, 105 00:03:52.360 --> 00:03:54.520 but the point is it's like, we've gone through hard shit. 106 00:03:54.520 --> 00:03:57.400 And I think that what heart feels like is the same, 107 00:03:57.400 --> 00:03:58.960 whether it's a business heart or an emotional heart, 108 00:03:58.960 --> 00:03:59.800 it feels the same. 109 00:03:59.800 --> 00:04:02.120 And so I think if you can take these past experiences 110 00:04:02.120 --> 00:04:03.840 that are hard before and extrapolate them 111 00:04:03.840 --> 00:04:05.160 onto your current situation, 112 00:04:05.160 --> 00:04:07.520 you realize you've been through so much more than this. 113 00:04:07.520 --> 00:04:09.880 And then you can look back and say like, 114 00:04:09.880 --> 00:04:11.640 to use the Morpheus quote from the matrix, 115 00:04:11.640 --> 00:04:14.240 like, I stand here truthfully and afraid, 116 00:04:14.240 --> 00:04:16.000 not because of the path that lies before me, 117 00:04:16.000 --> 00:04:17.760 but because of the path that lies behind me. 118 00:04:17.760 --> 00:04:18.600 Yeah. 119 00:04:18.600 --> 00:04:21.920 And I think that those hard times give us evidence 120 00:04:21.920 --> 00:04:23.280 of who we are. 121 00:04:23.280 --> 00:04:24.120 Yeah. 122 00:04:24.120 --> 00:04:25.240 And I think it's the stories that we tell ourselves 123 00:04:25.240 --> 00:04:27.160 that create the futures we're going to have. 124 00:04:27.160 --> 00:04:30.680 Alex, what do you think if you wouldn't have met Leila? 125 00:04:30.680 --> 00:04:31.520 Yeah. 126 00:04:31.520 --> 00:04:33.560 And maybe you meet Kyla or somebody else. 127 00:04:33.560 --> 00:04:36.480 Where do you, where do you, Kila, right? 128 00:04:36.480 --> 00:04:38.880 Where do you think you are at this moment? 129 00:04:38.880 --> 00:04:42.520 Do you think you're as successful, less successful? 130 00:04:42.520 --> 00:04:43.960 Because let me tell you something, 131 00:04:43.960 --> 00:04:45.280 the reason why I asked this, 132 00:04:45.280 --> 00:04:47.040 because me and Silla are really different. 133 00:04:47.040 --> 00:04:49.480 Like, I'm like the visionary, the recruiter, 134 00:04:49.480 --> 00:04:51.720 the sales guy, and she's the operator. 135 00:04:51.720 --> 00:04:53.800 So she operates everything like, like, 136 00:04:53.800 --> 00:04:56.400 if we have an event, like if she didn't have me, 137 00:04:56.400 --> 00:04:58.120 I wouldn't have any people. 138 00:04:58.120 --> 00:05:00.200 But if I didn't have her, we would have people 139 00:05:00.200 --> 00:05:01.360 and we would lose all the people. 140 00:05:01.360 --> 00:05:03.160 I don't know how to operate, plan, organize. 141 00:05:03.160 --> 00:05:04.800 I'm horrible at that. 142 00:05:04.800 --> 00:05:06.680 So like, my job is to bring in agents 143 00:05:06.680 --> 00:05:08.280 and her job is to keep the agents. 144 00:05:08.280 --> 00:05:09.720 I don't know if that makes any sense. 145 00:05:09.720 --> 00:05:10.240 Totally. 146 00:05:10.240 --> 00:05:11.240 It's the same dynamic. 147 00:05:11.240 --> 00:05:14.240 We have identical dynamic between Leila and I. 148 00:05:14.240 --> 00:05:15.280 How does that work? 149 00:05:15.280 --> 00:05:19.040 And where do you think you would have been without Leila? 150 00:05:19.040 --> 00:05:22.320 So of course, since Leila is in the background of the audience, 151 00:05:22.320 --> 00:05:23.720 I would be homeless under that bridge. 152 00:05:23.720 --> 00:05:27.320 That's what I would just be there, just without anything. 153 00:05:27.320 --> 00:05:29.200 Now, but we actually have this conversation a lot. 154 00:05:29.200 --> 00:05:31.120 Like, if I were not in her life, 155 00:05:31.120 --> 00:05:33.200 she would probably just find someone who's similar to me 156 00:05:33.200 --> 00:05:35.080 and to have find a complimentary skill set 157 00:05:35.080 --> 00:05:36.960 and like, if she were not in my life, 158 00:05:36.960 --> 00:05:42.160 I would, like, the business requires these functions to occur. 159 00:05:42.160 --> 00:05:44.520 And whether it's mixed between me and Leila, 160 00:05:44.520 --> 00:05:47.440 or Leila's, because we talk about what if Alex dies? 161 00:05:47.440 --> 00:05:51.080 Because we think about what happens after that, same scenario. 162 00:05:51.080 --> 00:05:53.680 Well, she might have to find two or three people 163 00:05:53.680 --> 00:05:55.320 to do the functions that I'm doing. 164 00:05:55.320 --> 00:05:57.120 And so I probably can't find one Leila, 165 00:05:57.120 --> 00:05:58.760 but I might be able to find two or three people 166 00:05:58.760 --> 00:06:01.640 who can fill the holes that she leaves 167 00:06:01.640 --> 00:06:03.920 to make sure that the functions get done. 168 00:06:03.920 --> 00:06:07.000 And so it's like, so why Convernator has put out 169 00:06:07.000 --> 00:06:08.800 a lot of research on the fact that three founders 170 00:06:08.800 --> 00:06:10.880 is the ideal amount of people for a business. 171 00:06:10.880 --> 00:06:12.960 And I think that that just happens to be like, 172 00:06:13.000 --> 00:06:14.640 there are kind of buckets of activity 173 00:06:14.640 --> 00:06:16.880 that must occur in order for a business to be successful. 174 00:06:16.880 --> 00:06:18.880 And it's just more difficult for a single founder 175 00:06:18.880 --> 00:06:22.400 to do that on their own, where all the hats learn all the things, 176 00:06:22.400 --> 00:06:25.480 or find and incentivize someone who's good enough 177 00:06:25.480 --> 00:06:27.480 to be like owner level of give a shit. 178 00:06:27.480 --> 00:06:29.000 I don't know, like the cussing words on this, 179 00:06:29.000 --> 00:06:30.560 but like, yeah. 180 00:06:30.560 --> 00:06:32.560 The owner level of give a shit in a company 181 00:06:32.560 --> 00:06:33.520 when it's early days. 182 00:06:33.520 --> 00:06:34.880 And so I think that's why it gets so hard 183 00:06:34.880 --> 00:06:37.840 for people to get going, because especially if you're a solo, 184 00:06:37.840 --> 00:06:39.560 you own 100%, et cetera. 185 00:06:39.560 --> 00:06:42.120 If it's just you, like, we both have the advantage of two owners, 186 00:06:42.120 --> 00:06:42.960 just right off the bat. 187 00:06:42.960 --> 00:06:44.440 And I remember when we were coming up 188 00:06:44.440 --> 00:06:45.840 and competing against other people, 189 00:06:45.840 --> 00:06:47.280 I always used to think like, 190 00:06:47.280 --> 00:06:48.920 even if I'm toe to toe with this guy, 191 00:06:48.920 --> 00:06:52.720 I was like, I've also got her and he doesn't. 192 00:06:52.720 --> 00:06:54.920 And I was like, it's two on one. 193 00:06:54.920 --> 00:06:58.120 Like with every business competitive space, 194 00:06:58.120 --> 00:07:00.160 I thought I was like, it's two on one. 195 00:07:00.160 --> 00:07:02.560 Like, we always come to the, with an advantage. 196 00:07:02.560 --> 00:07:04.440 And so I think that if you can get that, 197 00:07:04.440 --> 00:07:08.160 that's that founding team in place of talented people 198 00:07:08.160 --> 00:07:10.000 who have complimentary skill sets 199 00:07:10.000 --> 00:07:10.880 and for anybody who's watching, 200 00:07:10.880 --> 00:07:13.200 like the three kind of big ones and you alluded to it, 201 00:07:13.200 --> 00:07:15.120 was like, you've got your acquisition side, 202 00:07:15.120 --> 00:07:16.800 which is how the promoter, 203 00:07:16.800 --> 00:07:18.760 who's gonna bring people into the door? 204 00:07:18.760 --> 00:07:23.280 You've got the operation side, the product side, right? 205 00:07:23.280 --> 00:07:25.680 Which is, how are we gonna fulfill the promises 206 00:07:25.680 --> 00:07:27.160 we made on the front end, right? 207 00:07:27.160 --> 00:07:29.000 And then the third one keeps the other two out of jail, 208 00:07:29.000 --> 00:07:34.000 which is HR, finance, legal, IT, taxes, accounting, 209 00:07:34.520 --> 00:07:35.360 all that stuff. 210 00:07:35.360 --> 00:07:36.560 And so those are kind of the three elements 211 00:07:36.560 --> 00:07:38.000 that we see within the business. 212 00:07:38.000 --> 00:07:40.000 You've got your product, you've got your acquisition, 213 00:07:40.000 --> 00:07:42.040 then you've got all the stuff to keep yourself out of prison. 214 00:07:42.040 --> 00:07:45.120 Well, what is the biggest lesson you think you learned? 215 00:07:45.120 --> 00:07:47.320 And do you think maybe, if you would have known 216 00:07:47.320 --> 00:07:50.360 what you know now, you could have been 217 00:07:50.360 --> 00:07:52.520 with more money earlier. 218 00:07:52.520 --> 00:07:55.000 Is there one big lesson that, 219 00:07:55.000 --> 00:07:56.320 if you can go back, you'll change? 220 00:07:56.320 --> 00:07:59.080 Yeah, it took me five years to learn focus. 221 00:07:59.080 --> 00:08:01.960 Took me five years, maybe 10, depending on what I mean. 222 00:08:01.960 --> 00:08:03.240 What do you mean about focus? 223 00:08:03.240 --> 00:08:06.800 Picking one opportunity and ruthlessly going after that one thing. 224 00:08:06.800 --> 00:08:11.800 I think a lot of people, I mean, me, I get excited. 225 00:08:13.360 --> 00:08:16.680 I love opportunity, I love seeing the unseen, 226 00:08:16.680 --> 00:08:18.160 seeing where things can come together. 227 00:08:18.160 --> 00:08:19.320 They see your mind going like, 228 00:08:19.320 --> 00:08:20.720 I could tell from far, like when you walked 229 00:08:20.720 --> 00:08:21.920 in the first time right here, 230 00:08:21.920 --> 00:08:24.120 and we met back in the Brad Lee's event. 231 00:08:24.120 --> 00:08:28.680 But you just, I could tell that you have so many ideas 232 00:08:28.680 --> 00:08:30.320 going on your head, I don't know if that's true, 233 00:08:30.320 --> 00:08:33.520 but you seem like you're thinking like 100 things at once. 234 00:08:33.520 --> 00:08:35.360 And so like you talked about focus. 235 00:08:35.360 --> 00:08:36.860 Yeah. 236 00:08:36.860 --> 00:08:40.240 Does that also mean how you manage your time? 237 00:08:40.240 --> 00:08:41.840 Because I know in the beginning part, 238 00:08:41.840 --> 00:08:43.240 you give everybody your time. 239 00:08:43.240 --> 00:08:45.160 And then after you start growing, 240 00:08:45.160 --> 00:08:46.840 then you stop giving people time. 241 00:08:46.840 --> 00:08:49.880 And then some people just get insulted and they get mad. 242 00:08:49.880 --> 00:08:52.760 And how do you approach that? 243 00:08:52.760 --> 00:08:54.360 So two separate, one thing sounded like 244 00:08:54.360 --> 00:08:55.400 the networking and people thing. 245 00:08:55.400 --> 00:08:57.480 And the other side was like the business focus side. 246 00:08:57.480 --> 00:08:59.440 So on the business focus side, 247 00:08:59.440 --> 00:09:01.720 it's really, it's accepting the fact 248 00:09:01.800 --> 00:09:04.960 that there are always many, many 10 out of 10 opportunities. 249 00:09:04.960 --> 00:09:07.560 So the first thing I did was I was picking bad opportunities 250 00:09:07.560 --> 00:09:08.760 to go after, you know what I mean? 251 00:09:08.760 --> 00:09:11.640 Like, you know, opening a dry cleaning store, 252 00:09:11.640 --> 00:09:13.480 or rather I'll walk up the opportunity ladder. 253 00:09:13.480 --> 00:09:14.640 This might be interesting for everyone. 254 00:09:14.640 --> 00:09:17.440 So like opportunity level number one is that 255 00:09:17.440 --> 00:09:19.720 you're working at a dry cleaning store, right? 256 00:09:19.720 --> 00:09:21.440 Like and you're just, you're cleaning the clothing, right? 257 00:09:21.440 --> 00:09:23.280 That's like lowest level opportunity, 258 00:09:23.280 --> 00:09:25.720 training time for dollars, you have zero leverage. 259 00:09:25.720 --> 00:09:28.080 One level above that is you're managing at that store. 260 00:09:28.080 --> 00:09:30.480 So now you in some way have some leverage, 261 00:09:30.480 --> 00:09:31.680 but you're not still owning, 262 00:09:31.680 --> 00:09:34.480 but you are operating, right? 263 00:09:34.480 --> 00:09:36.920 Level above that is you own the dry cleaning store. 264 00:09:36.920 --> 00:09:37.920 Okay, that's cool, 265 00:09:37.920 --> 00:09:40.160 but your leverage is you've got five mile radius 266 00:09:40.160 --> 00:09:42.960 of people that you can serve out of the entire world. 267 00:09:42.960 --> 00:09:45.200 And the only level of leverage you have there is labor. 268 00:09:45.200 --> 00:09:46.480 That's all you have is you have leverage 269 00:09:46.480 --> 00:09:47.480 over other people's time. 270 00:09:48.440 --> 00:09:50.680 The level above that is you franchise 271 00:09:50.680 --> 00:09:54.680 or you sell other people your business model for how to do it. 272 00:09:54.680 --> 00:09:56.880 Now all of a sudden you've got capital and you've got leverage. 273 00:09:56.880 --> 00:09:59.000 You've got other people's money and other people's time. 274 00:09:59.000 --> 00:10:00.640 So all of a sudden that thing can go from being a 275 00:10:00.640 --> 00:10:02.160 maybe a one million dollar opportunity 276 00:10:02.160 --> 00:10:04.520 to a hundred million dollar opportunity, right? 277 00:10:04.520 --> 00:10:07.040 And then all of a sudden if you aggregate franchises, right? 278 00:10:07.040 --> 00:10:08.000 Now you're at a billion dollar opportunity. 279 00:10:08.000 --> 00:10:09.880 So it's like each of these things we inch, 280 00:10:09.880 --> 00:10:11.520 and let's say you created a software 281 00:10:11.520 --> 00:10:13.120 that made the whole thing faster. 282 00:10:13.120 --> 00:10:14.840 It's like now you're using code and that, 283 00:10:14.840 --> 00:10:17.440 and then you associate like Kylie Jenner's brand 284 00:10:17.440 --> 00:10:19.360 with like Kylie Clean, whatever. 285 00:10:19.360 --> 00:10:20.600 And so then you're using media 286 00:10:20.600 --> 00:10:22.280 to get even more leverage on the opportunity. 287 00:10:22.280 --> 00:10:26.600 And so learning about leverage was the thing 288 00:10:26.600 --> 00:10:28.160 that took me a long time to understand 289 00:10:28.160 --> 00:10:29.520 in terms of what boat I'm in. 290 00:10:29.520 --> 00:10:31.040 So I'll give you the quote from Warren Buffett, 291 00:10:31.040 --> 00:10:33.800 but he said, I'll give you the full quote. 292 00:10:33.800 --> 00:10:37.400 So he had his closest friend from Columbia Business School 293 00:10:37.400 --> 00:10:38.240 who went to school with them. 294 00:10:38.240 --> 00:10:39.600 They were really smart, really hardworking, 295 00:10:39.600 --> 00:10:40.680 liked each other a lot. 296 00:10:40.680 --> 00:10:42.720 When they finished, one, his best buddy 297 00:10:42.720 --> 00:10:45.840 went to do into steel business, manufacturing steel, 298 00:10:45.840 --> 00:10:47.640 and then he started Berkshire Hathaway. 299 00:10:47.640 --> 00:10:50.000 You know, 30, 40 years later, 300 00:10:50.000 --> 00:10:52.800 this guy, the steel business is a tough business, right? 301 00:10:52.800 --> 00:10:54.520 He didn't, I mean, he's like, he made an okay living. 302 00:10:54.520 --> 00:10:56.320 He's like, but he didn't do anything really exceptional. 303 00:10:56.320 --> 00:10:58.520 And then Warren built Berkshire Hathaway. 304 00:10:58.520 --> 00:10:59.920 And he said, and that's when I learned 305 00:10:59.920 --> 00:11:02.000 that it wasn't about how hard you row, 306 00:11:02.000 --> 00:11:03.440 but what boat you're in. 307 00:11:03.440 --> 00:11:05.160 And so there's a lot of really, really hardworking people 308 00:11:05.160 --> 00:11:07.120 out there who are really smart. 309 00:11:07.120 --> 00:11:08.160 The thing that they're missing 310 00:11:08.160 --> 00:11:09.720 is ignorance of opportunity. 311 00:11:09.720 --> 00:11:11.200 It's ignorance of leverage. 312 00:11:11.200 --> 00:11:13.080 And so if you can get into a better leverage opportunity 313 00:11:13.080 --> 00:11:15.480 in the same time or same effort or same intelligence, 314 00:11:15.480 --> 00:11:18.040 can yield you a 10x, 20x, 1000 extra turn, 315 00:11:18.040 --> 00:11:20.080 which is hard to conceptualize, but still true. 316 00:11:20.080 --> 00:11:23.440 And so understanding the leverage of the opportunity, 317 00:11:23.440 --> 00:11:25.560 and then from a character perspective, 318 00:11:25.560 --> 00:11:28.240 understanding that I have to pick a high leverage opportunity, 319 00:11:28.240 --> 00:11:31.000 and I must stick with it for an unreasonable amount of time. 320 00:11:31.000 --> 00:11:32.720 I have to just keep doing it. 321 00:11:32.720 --> 00:11:34.840 And the, the outside's recurrence, 322 00:11:34.840 --> 00:11:36.480 the compounding of the opportunity comes 323 00:11:36.480 --> 00:11:37.760 from the depth of the experience, 324 00:11:37.760 --> 00:11:39.280 which comes through repetition. 325 00:11:39.280 --> 00:11:41.080 And so a lot of people get, you know, 326 00:11:41.080 --> 00:11:43.160 whether a mile wide and inch deep, 327 00:11:43.160 --> 00:11:45.680 rather than a mile deep and inch wide, 328 00:11:45.680 --> 00:11:47.640 and most times that kind of depth of experience 329 00:11:47.640 --> 00:11:49.680 is what gives you the compounding outside's returns 330 00:11:49.680 --> 00:11:50.800 in the longer haul. 331 00:11:50.800 --> 00:11:52.960 And so I think if I, if I had known one, 332 00:11:52.960 --> 00:11:54.320 how to pick the right opportunity, 333 00:11:54.400 --> 00:11:56.400 and two said, okay, if I did just this thing 334 00:11:56.400 --> 00:11:57.240 for the next 10 years, 335 00:11:57.240 --> 00:12:00.080 it would be unreasonable for me not to be a billionaire, 336 00:12:00.080 --> 00:12:01.560 then nothing else matters. 337 00:12:01.560 --> 00:12:02.560 So even if somebody's like, 338 00:12:02.560 --> 00:12:05.000 dude, I've got this new texting, it's gonna be huge. 339 00:12:05.000 --> 00:12:07.480 I could say totally understand. 340 00:12:07.480 --> 00:12:09.280 But if I do just the thing I'm doing right now, 341 00:12:09.280 --> 00:12:10.440 I'll get to a billion, 342 00:12:10.440 --> 00:12:12.200 which is right now the current goal, right? 343 00:12:12.200 --> 00:12:13.880 And so that's it. 344 00:12:13.880 --> 00:12:15.520 Like, and I could have 20 other things. 345 00:12:15.520 --> 00:12:17.120 Like, dude, we got to do this building together. 346 00:12:17.120 --> 00:12:19.200 Like, I bet you I could make money on that. 347 00:12:19.200 --> 00:12:21.080 But if I do nothing else besides this one thing 348 00:12:21.080 --> 00:12:23.280 that I'm focused on, I will get to a billion. 349 00:12:23.280 --> 00:12:25.000 And so everything that is not that, 350 00:12:25.000 --> 00:12:26.200 is a distraction from that. 351 00:12:28.360 --> 00:12:29.320 Hey guys, real quick. 352 00:12:29.320 --> 00:12:30.520 If you're new to the podcast, 353 00:12:30.520 --> 00:12:33.720 I have a book on Amazon called 100 million dollar offers 354 00:12:33.720 --> 00:12:35.680 that over 8,000 five star reviews 355 00:12:35.680 --> 00:12:36.880 and it has almost a perfect score. 356 00:12:36.880 --> 00:12:38.760 You can get it for 99 cents on Kindle. 357 00:12:38.760 --> 00:12:40.880 The reason I bring it up is that I put over a thousand hours 358 00:12:40.880 --> 00:12:42.240 into writing that book. 359 00:12:42.240 --> 00:12:43.920 And it's my biggest gift to our community. 360 00:12:43.920 --> 00:12:46.480 So it's my very shameless way of trying to get to you 361 00:12:46.480 --> 00:12:49.200 to like me more and ultimately make more dollars 362 00:12:49.200 --> 00:12:51.160 to that later on in your business career. 363 00:12:51.160 --> 00:12:52.160 I can finish the program with you. 364 00:12:52.160 --> 00:12:53.240 So that's my gift. 365 00:12:53.240 --> 00:12:54.120 Go check it out. 366 00:12:54.120 --> 00:12:55.960 Amazon and back to the show. 367 00:12:57.640 --> 00:13:01.080 What do you think keeps people from not doing that? 368 00:13:01.080 --> 00:13:03.400 Because like, there's so many opportunities 369 00:13:03.400 --> 00:13:04.240 that have come up. 370 00:13:04.240 --> 00:13:07.200 And especially now with how much you're known now, 371 00:13:07.200 --> 00:13:08.680 a lot more than before, right? 372 00:13:08.680 --> 00:13:10.160 You probably get a ton of opportunities. 373 00:13:10.160 --> 00:13:11.800 So people pitch you like, hey, I got this. 374 00:13:11.800 --> 00:13:13.920 I'm gonna make you, we could make millions with this. 375 00:13:13.920 --> 00:13:17.720 But why do you think, let's just say Scott? 376 00:13:17.720 --> 00:13:18.560 Yeah. 377 00:13:18.560 --> 00:13:21.480 Why can't Scott just focus on mortgages? 378 00:13:21.480 --> 00:13:22.320 Or real estate? 379 00:13:22.320 --> 00:13:24.160 Why does he have to do events? 380 00:13:24.160 --> 00:13:25.360 Why does Scott have to go out there 381 00:13:25.360 --> 00:13:27.280 and do like this other side business 382 00:13:27.280 --> 00:13:28.880 and this other side business? 383 00:13:28.880 --> 00:13:30.640 And then they just get confused. 384 00:13:30.640 --> 00:13:31.800 Yeah, and then they don't, 385 00:13:31.800 --> 00:13:33.480 when they could just go out there and make millions 386 00:13:33.480 --> 00:13:35.040 and real estate or mortgages. 387 00:13:35.040 --> 00:13:38.160 What do you think is, what gets people to be like? 388 00:13:38.160 --> 00:13:39.320 Yeah, it's the first thing. 389 00:13:39.320 --> 00:13:42.560 Yeah, because I have, you know, I lead a lot of people. 390 00:13:42.560 --> 00:13:44.240 And then I find them like, hey, you know what, 391 00:13:44.240 --> 00:13:47.800 it's cool doing the little swing and dance at TikTok. 392 00:13:48.520 --> 00:13:50.000 But what is that? 393 00:13:50.000 --> 00:13:51.960 Like focus on what you're doing. 394 00:13:51.960 --> 00:13:52.800 Yeah. 395 00:13:52.800 --> 00:13:53.800 Yeah. 396 00:13:53.800 --> 00:13:55.080 So I think it's human behavior. 397 00:13:55.080 --> 00:13:58.040 And so the way that we describe this is 398 00:13:58.040 --> 00:14:00.040 local versus global benefit. 399 00:14:00.040 --> 00:14:02.480 And so a simple example is like, 400 00:14:02.480 --> 00:14:05.240 if I want to have a six pack, right? 401 00:14:05.240 --> 00:14:08.320 Why does Sarah go grab a piece of cake 402 00:14:08.320 --> 00:14:10.320 rather than grabbing a piece of chicken breast? 403 00:14:10.320 --> 00:14:12.680 Because the local benefit, the acute benefit 404 00:14:12.680 --> 00:14:15.640 of having a piece of cake is higher in the small, 405 00:14:15.640 --> 00:14:17.000 in the local region. 406 00:14:17.040 --> 00:14:19.520 But the global benefit for her body is lower. 407 00:14:19.520 --> 00:14:22.520 And so humans in general will tend to optimize 408 00:14:22.520 --> 00:14:24.320 for local benefit rather than global. 409 00:14:24.320 --> 00:14:25.720 And the people who can simply optimize 410 00:14:25.720 --> 00:14:29.040 for global benefit for their system-wide benefit 411 00:14:29.040 --> 00:14:30.680 are the ones that get the biggest compounding returns 412 00:14:30.680 --> 00:14:31.520 over the long haul. 413 00:14:31.520 --> 00:14:33.240 It's the same thing as in a business setting. 414 00:14:33.240 --> 00:14:36.160 Why don't the sales guys leave notes in the CRM 415 00:14:36.160 --> 00:14:37.560 so that when the customer service drop 416 00:14:37.560 --> 00:14:40.240 or the onboarding rep can see the notes 417 00:14:40.240 --> 00:14:41.960 to have a way better experience, 418 00:14:41.960 --> 00:14:45.320 have way better ascension rates, way less turn, 419 00:14:45.320 --> 00:14:46.920 drop out all these other great metrics 420 00:14:46.920 --> 00:14:48.520 that would improve the overall business. 421 00:14:48.520 --> 00:14:53.080 Because the local pain of writing the notes in 422 00:14:53.080 --> 00:14:55.120 is harder than not doing it. 423 00:14:55.120 --> 00:14:58.440 But doing it gives the global benefit that is worth it. 424 00:14:58.440 --> 00:15:01.320 And an interesting one from an operational perspective, 425 00:15:01.320 --> 00:15:03.080 because I'm sure you've also had the flip side 426 00:15:03.080 --> 00:15:04.680 of people who over-operationalize things, 427 00:15:04.680 --> 00:15:06.800 they over-process it and then it gets too hard, 428 00:15:06.800 --> 00:15:10.720 is that the point of process is to give a global benefit. 429 00:15:10.720 --> 00:15:13.240 And so you can measure, is there a global benefit 430 00:15:13.240 --> 00:15:14.040 from this thing? 431 00:15:14.040 --> 00:15:16.840 If we're having people do lots of stuff, 432 00:15:16.840 --> 00:15:18.680 but it doesn't have a global benefit 433 00:15:18.680 --> 00:15:20.680 or the global benefit does not outweigh the costs, 434 00:15:20.680 --> 00:15:23.600 like for example, let's say that one of the benefits 435 00:15:23.600 --> 00:15:27.080 is if we could have people walk through a 20 step sales page 436 00:15:27.080 --> 00:15:28.800 thing so they could finish all of that 437 00:15:28.800 --> 00:15:30.800 without the finance department hopping on it. 438 00:15:30.800 --> 00:15:33.440 Sure, that might be a benefit globally, 439 00:15:33.440 --> 00:15:36.120 but the global loss might be that we lose sales 440 00:15:36.120 --> 00:15:39.160 by like 70% because it's such a pain in the ass, right? 441 00:15:39.160 --> 00:15:41.720 And so you have to look at global costs 442 00:15:41.720 --> 00:15:43.680 versus global benefit on any kind of initiative. 443 00:15:43.680 --> 00:15:47.200 And so to get back to the why does Johnny 444 00:15:47.200 --> 00:15:49.840 have a bunch of side hustles is because the local 445 00:15:49.840 --> 00:15:53.160 perceived benefit of a shiny object sounds exciting. 446 00:15:53.160 --> 00:15:56.280 Even though globally we could make a very easy argument 447 00:15:56.280 --> 00:15:57.480 that if you took all that time, 448 00:15:57.480 --> 00:15:59.320 all that attention, all that wasted energy 449 00:15:59.320 --> 00:16:02.760 and just put it into the thing that is this main vehicle, 450 00:16:02.760 --> 00:16:04.520 you get outsized returns because the thing 451 00:16:04.520 --> 00:16:05.640 that Johnny doesn't understand, 452 00:16:05.640 --> 00:16:08.680 and this is alluding to the lesson that you mentioned earlier, 453 00:16:08.680 --> 00:16:12.360 is that like all the gains come at the end, you know what I mean? 454 00:16:12.360 --> 00:16:14.040 And so so many guys are like, 455 00:16:14.040 --> 00:16:17.520 they're doing 80% effort in three things. 456 00:16:17.520 --> 00:16:21.360 Where if you just did that extra 20 for the one thing, 457 00:16:21.360 --> 00:16:23.160 you would get more on that 20 458 00:16:23.160 --> 00:16:24.360 than you would on everything else. 459 00:16:24.360 --> 00:16:25.200 Yeah, makes a lot of sense. 460 00:16:25.200 --> 00:16:28.560 And so it's a diminishing marginal return 461 00:16:28.560 --> 00:16:30.520 with an outsized absolute return. 462 00:16:30.520 --> 00:16:32.640 And so I'll give a different example to drive this. 463 00:16:32.640 --> 00:16:35.440 I'm sorry, just with like loading the examples. 464 00:16:35.440 --> 00:16:39.080 If I'm a runner and I'm in the Olympics 465 00:16:39.080 --> 00:16:41.560 and I ran and I trained and I trained and I trained, 466 00:16:41.560 --> 00:16:44.520 the amount that an extra, you know, 467 00:16:44.520 --> 00:16:47.080 two hours a day of training does for me, 468 00:16:47.080 --> 00:16:51.000 the amount extra speed I get is might be this much, right? 469 00:16:51.000 --> 00:16:53.640 The last two hours compared to the first two hours, 470 00:16:53.640 --> 00:16:55.400 I might get this much extra, 471 00:16:55.400 --> 00:16:59.440 but this much extra is the difference between first and fourth. 472 00:16:59.440 --> 00:17:01.600 And so what's the absolute difference 473 00:17:01.600 --> 00:17:03.080 of that marginal return? 474 00:17:03.080 --> 00:17:04.240 It's everything. 475 00:17:04.240 --> 00:17:06.760 And so I think that when we're trying to compete 476 00:17:06.760 --> 00:17:08.240 in the space, we have to understand like, 477 00:17:08.240 --> 00:17:11.520 you are going to have less return on your time 478 00:17:11.520 --> 00:17:12.360 in an opportunity, 479 00:17:12.360 --> 00:17:14.400 but the absolute return of being that much better 480 00:17:14.400 --> 00:17:16.880 than everyone else makes all the difference in the world. 481 00:17:16.880 --> 00:17:18.240 If you're a really good sales trainer 482 00:17:18.240 --> 00:17:20.040 versus the best sales trainer, 483 00:17:20.040 --> 00:17:22.880 you'll make 10 times more money being number one. 484 00:17:22.880 --> 00:17:23.720 Yeah. 485 00:17:23.720 --> 00:17:25.840 And that's the absolute versus marginal difference. 486 00:17:25.840 --> 00:17:27.760 And that looks when you guys were growing 487 00:17:27.760 --> 00:17:29.240 and you guys made a certain amount of money 488 00:17:29.240 --> 00:17:31.240 where you never made that money before. 489 00:17:31.240 --> 00:17:35.240 You guys are both good looking, really good shape. 490 00:17:35.240 --> 00:17:37.080 You guys look like models. 491 00:17:37.360 --> 00:17:41.320 When people, did you ever have people having envy towards you? 492 00:17:41.320 --> 00:17:42.960 Like when you started growing, 493 00:17:42.960 --> 00:17:45.720 maybe you had your right hand person 494 00:17:45.720 --> 00:17:47.080 or your left hand person, 495 00:17:47.080 --> 00:17:48.480 and then they're like, wait a minute. 496 00:17:48.480 --> 00:17:50.040 If they could do it, I can do it. 497 00:17:50.040 --> 00:17:51.880 Maybe I'm going to go out there and start something 498 00:17:51.880 --> 00:17:52.720 and be their competitor. 499 00:17:52.720 --> 00:17:55.000 Did you ever deal with people like that? 500 00:17:55.000 --> 00:17:56.880 Peeling the pieces apart, there's the envy side 501 00:17:56.880 --> 00:18:00.000 and then people copying and do things like that. 502 00:18:00.000 --> 00:18:01.560 Yes, I think the last time I counted, 503 00:18:01.560 --> 00:18:03.080 we had over 20 people who had worked for me 504 00:18:03.080 --> 00:18:05.320 who tried to start similar companies. 505 00:18:05.320 --> 00:18:07.080 So yes, to that question. 506 00:18:07.080 --> 00:18:09.440 In terms of envy, I don't know. 507 00:18:09.440 --> 00:18:11.720 I don't know what their primary motivation was. 508 00:18:11.720 --> 00:18:14.040 It might have just been like wanting to do more for themselves. 509 00:18:14.040 --> 00:18:17.800 Like, and that's fine, you know what I mean? 510 00:18:17.800 --> 00:18:20.440 But at the same time, like, now we will compete 511 00:18:20.440 --> 00:18:22.400 and I will do everything I can to win. 512 00:18:22.400 --> 00:18:23.240 Yeah. 513 00:18:23.240 --> 00:18:26.240 And so, you know, are any of those companies 514 00:18:26.240 --> 00:18:27.400 bigger than the company that we had? 515 00:18:27.400 --> 00:18:28.640 No, are all of them together, 516 00:18:28.640 --> 00:18:30.320 not bigger than a quarter of what we had? 517 00:18:30.320 --> 00:18:31.320 No. 518 00:18:31.320 --> 00:18:34.120 Is there something that you guys do to keep 519 00:18:34.720 --> 00:18:36.920 to maximize all the people that you have so that? 520 00:18:36.920 --> 00:18:37.920 Yeah. 521 00:18:37.920 --> 00:18:40.080 That was a good lesson from what you were asking earlier 522 00:18:40.080 --> 00:18:41.720 about like any lessons that I learned. 523 00:18:41.720 --> 00:18:43.720 I think that early on, it was just like, 524 00:18:43.720 --> 00:18:45.280 every dollar has to be mine. 525 00:18:45.280 --> 00:18:46.120 You know what I mean? 526 00:18:46.120 --> 00:18:49.720 I think that giving more slices of the pie to people, 527 00:18:49.720 --> 00:18:53.200 you get so much more, like Jeff Bezos right now 528 00:18:53.200 --> 00:18:55.520 owns 10% of Amazon, right? 529 00:18:55.520 --> 00:18:57.600 Elon owns 17% of Tesla. 530 00:18:57.600 --> 00:19:02.200 Warren Buffett owns 38% of Berkshire Hath or his stock, whatever. 531 00:19:02.200 --> 00:19:05.800 And so, these huge guys understood a concept, 532 00:19:05.800 --> 00:19:07.120 which is like the more money you can make, 533 00:19:07.120 --> 00:19:08.640 other people, the more money you make, 534 00:19:08.640 --> 00:19:10.600 even though if the pie's not 100% yours, 535 00:19:10.600 --> 00:19:13.880 and it took me, that was a lesson that took me 536 00:19:13.880 --> 00:19:15.600 too long to understand because if you give 537 00:19:15.600 --> 00:19:17.680 other people slices of the pie, 538 00:19:17.680 --> 00:19:20.680 then you can gain your time back disproportionately. 539 00:19:20.680 --> 00:19:24.080 And so it's like, it'd be better to have 51% 540 00:19:24.080 --> 00:19:26.840 of 100 businesses, you know what I mean? 541 00:19:26.840 --> 00:19:28.560 Then 100% of what you know what I mean? 542 00:19:28.560 --> 00:19:30.360 And because you can just give the opportunity away, 543 00:19:30.360 --> 00:19:32.560 but the problem is that everyone thinks that the boat 544 00:19:32.560 --> 00:19:33.800 they're in is the only boat they'll ever be 545 00:19:33.800 --> 00:19:35.160 in for the rest of their lives. 546 00:19:35.160 --> 00:19:36.520 Not so you shouldn't focus on that boat, 547 00:19:36.520 --> 00:19:38.960 but I'm saying like, we think so small. 548 00:19:38.960 --> 00:19:40.640 And then you're talking about equity-wise 549 00:19:40.640 --> 00:19:42.760 or also compensation-wise, both? 550 00:19:42.760 --> 00:19:43.920 Yeah, but I just mean in general, 551 00:19:43.920 --> 00:19:45.560 just like however you slice up the pie. 552 00:19:45.560 --> 00:19:47.920 Now, getting back to the whole fitness part, 553 00:19:47.920 --> 00:19:49.760 I heard somewhere, like I don't believe it, 554 00:19:49.760 --> 00:19:51.680 but maybe you could convince me otherwise, 555 00:19:51.680 --> 00:19:54.920 but I heard you say that you work out twice a week 556 00:19:54.920 --> 00:19:57.520 and that you have a way of eating where you get all your food 557 00:19:57.520 --> 00:20:01.520 in the beginning, and is there a science that you mastered? 558 00:20:01.520 --> 00:20:02.360 It's the end. 559 00:20:02.360 --> 00:20:04.240 So it's the end of the day, mostly. 560 00:20:04.240 --> 00:20:06.800 But there's minimum effective dose, right? 561 00:20:06.800 --> 00:20:10.200 And then there's MRV, which is maximum recoverable volume. 562 00:20:10.200 --> 00:20:11.360 All right, so there's the two extremes 563 00:20:11.360 --> 00:20:12.520 from a training perspective. 564 00:20:12.520 --> 00:20:14.480 So the amount that it takes to maintain 565 00:20:14.480 --> 00:20:15.800 the amount of muscle mass you has 566 00:20:15.800 --> 00:20:18.640 is typically significantly less than most people expect. 567 00:20:18.640 --> 00:20:23.080 And the amount that it takes to grow and to get an adaptation. 568 00:20:23.080 --> 00:20:25.880 And then the maximum amount that you can do 569 00:20:25.920 --> 00:20:29.320 and recover from is usually much further 570 00:20:29.320 --> 00:20:31.360 down the volume spectrum than people expect. 571 00:20:31.360 --> 00:20:33.200 And most people are just in between those two things. 572 00:20:33.200 --> 00:20:35.840 So they're above the amount to maintain, 573 00:20:35.840 --> 00:20:37.000 but not enough to adapt. 574 00:20:37.000 --> 00:20:39.360 So like they're just doing more work than is necessary 575 00:20:39.360 --> 00:20:41.480 to just basically stay the same, right? 576 00:20:41.480 --> 00:20:43.200 And I think that that happens with a lot of systems 577 00:20:43.200 --> 00:20:45.120 in terms of like, let's say you're working on sales. 578 00:20:45.120 --> 00:20:47.320 It's like they read their sales script every morning. 579 00:20:47.320 --> 00:20:49.400 So they're enough to have to maintain, 580 00:20:49.400 --> 00:20:51.440 they do the minimal amount to maintain, 581 00:20:51.440 --> 00:20:52.440 but maybe they do a little bit more, 582 00:20:52.440 --> 00:20:55.640 but it's not enough to drive adaptation to drive growth, 583 00:20:56.360 --> 00:20:59.560 and so I mean, the fitness example works for life in general, 584 00:20:59.560 --> 00:21:01.560 but if I want to grow, 585 00:21:01.560 --> 00:21:05.600 then I will train like 90 minutes six days a week. 586 00:21:05.600 --> 00:21:08.480 So every day and I'll train maybe even two hours a day, 587 00:21:08.480 --> 00:21:10.720 and I will force the muscle to grow. 588 00:21:10.720 --> 00:21:13.960 Like you will either break or you will grow 589 00:21:13.960 --> 00:21:15.920 because there's no way you can stay the same 590 00:21:15.920 --> 00:21:18.760 given the amount of punishment I'm putting on this muscle, 591 00:21:18.760 --> 00:21:19.600 right? 592 00:21:19.600 --> 00:21:20.880 And it's not about even the intensity. 593 00:21:20.880 --> 00:21:24.080 It's like if I do legs every day for six days straight, 594 00:21:24.080 --> 00:21:25.440 my legs will grow. 595 00:21:25.440 --> 00:21:28.400 If your arms are small and you train arms every single day, 596 00:21:28.400 --> 00:21:29.240 your arms will grow. 597 00:21:29.240 --> 00:21:30.240 I promise you. 598 00:21:30.240 --> 00:21:31.600 And so then what happens is, 599 00:21:31.600 --> 00:21:33.200 if I know that I have the work ethic 600 00:21:33.200 --> 00:21:34.760 to do this level of volume, 601 00:21:34.760 --> 00:21:35.680 then it comes to, okay, 602 00:21:35.680 --> 00:21:37.080 what extra time to get too tactical here, 603 00:21:37.080 --> 00:21:38.920 but like what exercise selection can I do 604 00:21:38.920 --> 00:21:40.160 that does not give me joint pain? 605 00:21:40.160 --> 00:21:41.240 Because if you do that much volume, 606 00:21:41.240 --> 00:21:42.480 joint pain can start coming in issue. 607 00:21:42.480 --> 00:21:44.440 So then it's about finding the exercises 608 00:21:44.440 --> 00:21:47.840 that you are really biomechanically advantaged for, 609 00:21:47.840 --> 00:21:49.080 that give you the least amount of stress 610 00:21:49.080 --> 00:21:51.080 or rotating between two to three of those 611 00:21:51.080 --> 00:21:52.280 throughout that six day cycle. 612 00:21:52.280 --> 00:21:54.160 You might go like exercise A, B, C, 613 00:21:54.160 --> 00:21:56.400 and then ABC for that six days. 614 00:21:56.400 --> 00:21:58.440 And that way you get a little bit of variety on the joint 615 00:21:58.440 --> 00:22:00.600 while still maximizing the amount of volume you do. 616 00:22:00.600 --> 00:22:01.880 That's the training side. 617 00:22:01.880 --> 00:22:04.920 The food side is, I don't know that you've alluded 618 00:22:04.920 --> 00:22:05.760 to the video that I had, 619 00:22:05.760 --> 00:22:07.480 but it's just calories and protein 620 00:22:07.480 --> 00:22:08.960 is pretty much all you have to do, 621 00:22:08.960 --> 00:22:10.520 which is why we dessert every night. 622 00:22:10.520 --> 00:22:13.560 And yes, we do that. 623 00:22:13.560 --> 00:22:15.760 Because like if you could have rice and potatoes, 624 00:22:15.760 --> 00:22:17.480 or just like a big ice cream sundae, 625 00:22:17.480 --> 00:22:18.680 I'd rather have a big ice cream sundae, 626 00:22:18.680 --> 00:22:19.800 but that's my. 627 00:22:19.800 --> 00:22:21.960 Are you still on the clean drinking diet 628 00:22:21.960 --> 00:22:23.520 or are you drinking? 629 00:22:23.520 --> 00:22:25.800 We do not drink much. 630 00:22:25.800 --> 00:22:28.800 I would say like Leila has one drink and I will have 631 00:22:28.800 --> 00:22:31.800 some of it sometimes, but it's definitely not 632 00:22:31.800 --> 00:22:33.320 with the intention of getting drunk. 633 00:22:33.320 --> 00:22:36.360 It is, because I know I saw a video where you posted, 634 00:22:36.360 --> 00:22:37.680 you didn't drink for a while. 635 00:22:37.680 --> 00:22:38.520 Yeah. 636 00:22:38.520 --> 00:22:41.760 How did not drinking for a while? 637 00:22:41.760 --> 00:22:45.600 How did, and how does your health in general, 638 00:22:45.600 --> 00:22:47.240 like eating, staying in shape, working out? 639 00:22:47.240 --> 00:22:50.320 How does that contribute to your business's successes? 640 00:22:50.320 --> 00:22:52.120 I think at that time when I stopped drinking, 641 00:22:52.120 --> 00:22:53.120 it was really important. 642 00:22:53.120 --> 00:22:55.560 I think that now it would matter less 643 00:22:55.560 --> 00:22:59.080 because the things that I would drink, 644 00:22:59.080 --> 00:23:01.680 I'd never had a drinking problem, you know what I mean? 645 00:23:01.680 --> 00:23:06.400 It was just like I would be stressed from work or whatever 646 00:23:06.400 --> 00:23:09.040 and I would just like want to have a shot or two 647 00:23:09.040 --> 00:23:11.080 at the end of the day or three shots or four shots 648 00:23:11.080 --> 00:23:13.160 that just like take the edge off, right? 649 00:23:13.160 --> 00:23:15.880 But the thing is is like when I forced myself 650 00:23:15.880 --> 00:23:16.720 to stop drinking, 651 00:23:16.720 --> 00:23:18.560 I did it cold turkey because I was like, what's the point? 652 00:23:18.560 --> 00:23:19.840 It's just like if you're gonna do a sooner or later, 653 00:23:19.840 --> 00:23:21.120 might as well do a sooner, right? 654 00:23:21.120 --> 00:23:23.840 And so I stopped drinking the day that we decided to 655 00:23:23.840 --> 00:23:25.720 without really any prompt. 656 00:23:25.720 --> 00:23:27.800 And then what happened is for the next six months, 657 00:23:27.800 --> 00:23:31.200 I would feel this like itch, 658 00:23:31.200 --> 00:23:33.000 like whenever I was stressed, like man, 659 00:23:33.000 --> 00:23:35.920 I could really use a drink, but I couldn't. 660 00:23:35.920 --> 00:23:37.600 And so it forced me to confront the things 661 00:23:37.600 --> 00:23:39.320 that I wasn't confronting, which is like decisions 662 00:23:39.320 --> 00:23:41.960 that were unmade, hard conversations I needed to have, 663 00:23:41.960 --> 00:23:44.480 relationships that needed to be cut out or brought in, 664 00:23:44.480 --> 00:23:46.080 depending on what they were. 665 00:23:46.120 --> 00:23:48.840 And so basically I had all these unresolved loops 666 00:23:48.840 --> 00:23:50.200 that I needed to close. 667 00:23:50.200 --> 00:23:52.800 And then once I closed all those loops, 668 00:23:52.800 --> 00:23:54.280 once I closed all those loops, 669 00:23:54.280 --> 00:23:58.040 my desire to drink went down dramatically. 670 00:23:58.040 --> 00:24:01.480 And then when I did decide to drink two and a half years later, 671 00:24:01.480 --> 00:24:04.760 it wasn't like, ah, it's like guzzled down 672 00:24:04.760 --> 00:24:06.920 five bottles of liquor because I wasn't drinking 673 00:24:06.920 --> 00:24:08.280 for a place of stress. 674 00:24:08.280 --> 00:24:10.560 I was just, I was like, okay, things are good. 675 00:24:10.560 --> 00:24:12.520 And so we're in the same place now where, 676 00:24:12.800 --> 00:24:17.640 I think as long as you don't drink to run away from anything. 677 00:24:17.640 --> 00:24:18.480 Yeah, yeah. 678 00:24:18.480 --> 00:24:20.000 Then I think it's much less likely 679 00:24:20.000 --> 00:24:21.640 that you'll do it in excess. 680 00:24:21.640 --> 00:24:24.160 But most people do it to escape than I did to. 681 00:24:24.160 --> 00:24:25.000 Yeah, yeah. 682 00:24:25.000 --> 00:24:26.520 Do you have any fears? 683 00:24:26.520 --> 00:24:27.360 Probably lots. 684 00:24:27.360 --> 00:24:29.040 I haven't thought about them lately. 685 00:24:29.040 --> 00:24:31.200 Probably the main human ones, you know, 686 00:24:31.200 --> 00:24:34.360 fear of failure, I suppose. 687 00:24:34.360 --> 00:24:36.800 I think a lot of that has become less, 688 00:24:36.800 --> 00:24:38.600 but it might just be because I have all this evidence 689 00:24:38.600 --> 00:24:40.160 that I haven't failed. 690 00:24:40.160 --> 00:24:41.440 So I don't know. 691 00:24:41.440 --> 00:24:42.520 But I think that if I were to, like, 692 00:24:42.520 --> 00:24:45.360 if all that were to be removed from me today or tomorrow, 693 00:24:45.360 --> 00:24:46.240 I think I'd be okay. 694 00:24:46.240 --> 00:24:49.240 Do you ever feel like a fear of being broken again? 695 00:24:49.240 --> 00:24:50.400 And let me explain a little bit more. 696 00:24:50.400 --> 00:24:51.240 Yeah. 697 00:24:51.240 --> 00:24:56.240 Because for example, you guys live really, 698 00:24:56.240 --> 00:24:57.960 like a simple way of living. 699 00:24:57.960 --> 00:25:00.040 Like, I know you had a, you bought a car because, 700 00:25:00.040 --> 00:25:01.120 because, because, 701 00:25:01.120 --> 00:25:01.960 Because Brad. 702 00:25:01.960 --> 00:25:02.800 Yeah, yeah. 703 00:25:02.800 --> 00:25:05.280 And so you got a Bentley, then you sold it, 704 00:25:05.280 --> 00:25:06.640 then you sold everything, 705 00:25:06.640 --> 00:25:09.760 you got your cash put aside, 706 00:25:09.760 --> 00:25:11.240 and you got your money put away, 707 00:25:11.240 --> 00:25:14.480 your means of living are not that high. 708 00:25:14.480 --> 00:25:15.480 But then I think about, 709 00:25:15.480 --> 00:25:17.000 because I agree with that. 710 00:25:17.000 --> 00:25:18.320 But then I think about, like, 711 00:25:18.320 --> 00:25:19.760 what if I die tomorrow? 712 00:25:19.760 --> 00:25:22.280 And I didn't, I don't drive what I want to drive, 713 00:25:22.280 --> 00:25:24.160 I don't travel the way I want to travel. 714 00:25:24.160 --> 00:25:25.720 How do you process that on, 715 00:25:25.720 --> 00:25:27.000 how are you going to spend your money on it? 716 00:25:27.000 --> 00:25:28.000 It's a great question. 717 00:25:28.000 --> 00:25:30.840 I think that to what you said, like, 718 00:25:30.840 --> 00:25:31.760 drive what I want to drive, 719 00:25:31.760 --> 00:25:34.160 live what I want to live, fly where I want to fly, 720 00:25:34.160 --> 00:25:35.720 we do that. 721 00:25:35.720 --> 00:25:38.400 I just don't want to use someone else's drive 722 00:25:38.400 --> 00:25:40.000 what they want to drive. 723 00:25:40.000 --> 00:25:41.920 And so I realized for me when I had the Bentley, 724 00:25:41.920 --> 00:25:43.640 that it didn't make any difference in my life. 725 00:25:43.640 --> 00:25:45.920 Like, I didn't, I did it because I thought it was cool, 726 00:25:45.920 --> 00:25:48.080 or what other people would think, like, you know what I mean, 727 00:25:48.080 --> 00:25:49.080 I literally did it because Brad was like, 728 00:25:49.080 --> 00:25:50.880 do go buy one, I was like, I find one, I want to buy one. 729 00:25:50.880 --> 00:25:52.520 And it didn't do anything for me. 730 00:25:52.520 --> 00:25:54.800 And so like, what are the things that we find valuable? 731 00:25:54.800 --> 00:25:56.280 Like, we enjoy going out to dinner. 732 00:25:56.280 --> 00:25:59.240 So we've gone out to dinner every night for, ever. 733 00:25:59.240 --> 00:26:01.400 We haven't used our kitchen. 734 00:26:01.400 --> 00:26:02.680 And I like that, you know what I mean? 735 00:26:02.680 --> 00:26:04.520 And like, when we go out, we get whatever we'll, 736 00:26:04.520 --> 00:26:05.360 you know what I mean? 737 00:26:05.360 --> 00:26:06.680 Like, it doesn't matter what, like, we get whatever we want. 738 00:26:06.680 --> 00:26:08.800 I get to Andreate last night at two Andreate free desserts. 739 00:26:08.800 --> 00:26:10.200 Like, I just like that. 740 00:26:10.200 --> 00:26:11.040 And it's cool. 741 00:26:11.040 --> 00:26:12.280 Like, I enjoy that. 742 00:26:12.280 --> 00:26:15.120 You know, we fly private a lot because we enjoy that. 743 00:26:15.120 --> 00:26:16.480 And we get returns from that. 744 00:26:16.480 --> 00:26:19.560 We bought like, I'll just say a big number of worth 745 00:26:19.560 --> 00:26:23.640 of big homes recently after having sold everything. 746 00:26:23.640 --> 00:26:25.800 And then, you know, as soon as we got there, 747 00:26:25.800 --> 00:26:29.040 we were like, oh, I don't want to deal with all this. 748 00:26:29.040 --> 00:26:30.640 I don't know that the housekeeper, the AV guy, 749 00:26:30.640 --> 00:26:33.200 the the lawn care, the pool guy, the decorator, 750 00:26:33.200 --> 00:26:34.320 that like all of this stuff. 751 00:26:34.320 --> 00:26:36.320 And I was like, I just don't give a shit. 752 00:26:36.320 --> 00:26:39.800 And so we have like a 3,000 square foot, you know, 753 00:26:39.800 --> 00:26:42.760 apartment that we can lock and leave and go wherever we want. 754 00:26:42.760 --> 00:26:46.440 And so I think that the point of money is to buy us options. 755 00:26:46.440 --> 00:26:48.480 And so I want to have the option to work. 756 00:26:48.480 --> 00:26:52.120 Because if I can't work, it's just as bad as having to work. 757 00:26:52.120 --> 00:26:54.240 And if I want to go fly private, 758 00:26:54.240 --> 00:26:56.040 I want to have that option to do it. 759 00:26:56.040 --> 00:26:57.480 I don't want to have to do it. 760 00:26:57.480 --> 00:26:59.640 And so I think it's for us, we've, 761 00:26:59.640 --> 00:27:02.200 we've optimized towards optionality rather than, 762 00:27:02.200 --> 00:27:03.280 then, quote, freedom. 763 00:27:04.240 --> 00:27:09.000 And that concludes part one of the Albuquerciato driven podcast. 764 00:27:09.000 --> 00:27:11.520 Stay tuned for part two, which is a banger. 765 00:27:11.520 --> 00:27:14.240 I hope you enjoyed it as much as we enjoyed making it for you.