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I think demonstration of expertise is more valuable than talking about expertise.

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I prefer to do business than talk about business as ironic as that may seem.

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Today, AI Jack joins us to do business rather than talk about doing business. Welcome AI Jack.

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Thank you for your woman introduction. Good to be here.

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Yeah, it's actually so fortuitous that Kirby picked you up because I have some things I'll follow

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to you on some AI stuff. But this is all about you. The whole kind of process I want to go through

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is let's just go click to close. So let's start with how to like basically like we'll take people

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through the customer journey. And as we're going through it, I'll take notes and then we'll go back

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through it and kind of like go through some of the considerations. That work? Awesome. Sounds good.

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So my funnel and our funnel is really straightforward. Primary customer driver is YouTube. That's

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pretty much the only placement content. So we make YouTube. We shot about the scope unity.

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Adler to value. They then come through to a paid school group. Let's show people. Let's show people.

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And while I put this up, you want to tell everybody what your group's about just in like a minute.

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Yeah, sure. So my community is about AI automations. So we help people make money,

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automate their business and learn. Some of the outcomes that we drive is to get people the first

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dollar, the first few thousands of dollars of AI or the first automation. And we just help them

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rock and roll, have a great time, learn and crush it basically. So AI Jack doesn't come up. So what

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do I search for? Jack, Jack Roberts. I think AI Jack was something that Sam, Sam actually created.

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There you go. That's one. I love it though. Yeah. I didn't ask for it. Just sort of found me a little bit.

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Yeah. That's how greatness is. Okay. Here we go. So everybody can see it. And so you're doing,

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okay, so you're doing a decent amount of volumes. You're doing what three or four a week.

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Yeah. It's now is four a week. Previously, it was like two, two point five a week. So I've just

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up that. Okay. Got it. I get a little, a little, a little trend here. Okay. Let's talk about the

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good stuff. And we'll talk about, you know, potential, potential ideas. So right off the bat,

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having, having link above the fold, you saw before I even clicked it. It was there. So if

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everybody else is watching, we're listening. That is great thing. Number one. What are all these ones?

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Well, basically, this is just resources that you need for the video. So any software's

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I recommend or like tools you need to crush it. You just find links in the description.

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Okay. Build your first AI employee. Let's see how it goes. So since you're primarily YouTube,

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I'm going to spend a little bit of time on the actual videos. And then we'll go, like, we'll

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follow kind of the link, the link path over. All right. Let me actually, let me share it so you

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guys can hear volume. Can I make a recommendation? Go with the latest video. That one was a little bit

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of a unique one. So that wouldn't be a representative example. This one. Just go to videos.

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And latest.

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This one. Cool. And then just the first one. Yeah, that's perfect.

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Hey, V.A. I fancy a Nando's. Do me favor list every single Nando's that exists in leads

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and their addresses. Thanks. We test the workflow and check the side guys. I come over.

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Goes AI agent. He checks the model. He's going to check with the SERP API. I look at the response

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we get back. Right there. Every single Nando's we've got the city center pixel and how it works.

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Guys, in this video, I'm going to show you how you can build a very simple AI agent in N8. And

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I'm going to show you how we can add a very easy to use rag retrieval system. And also how we

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can update any document we wish to to this database so that you can recall it at any time you want to.

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Now, this is going to look really different than me. So I want to explain briefly, start with an

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overview of what we're going to cover, why we're covering it. And then I'm going to show you step-by-step

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how you can build this system with memory, with rag retrieval, and as simple terms,

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is humanly possible. So if you follow it step-by-step, you'll be able to use this system. Now,

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in my last video, I showed you a full system of how to build an AI agent in Meg.com. Now,

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what are the really big differences between Meg.com and Nathan? Okay, so I would probably repeat

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title as soon as humanly possible, rather than starting with the Nando's thing. Just because

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if I'm coming in cold, I'm like, wait, is this like, wait, what did I just click into?

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So just, I would just look for congruence. We put, we push on that a lot. I've also added

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another P to my kind of like P's framework or proof-pobus plan. There's two more. One is picture.

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So I want to add basically a visual roadmap that goes along with this so that people know

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what's happening because like, I think you pulled up this little guy here. I also probably wouldn't

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mention the last video because it's not as relevant for me as a new viewer. So here we go. So,

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was this the, is this supposed to be the roadmap? Yes, that's right. Yeah. Okay, so I think, I think

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if you can, if you could at the very least highlight like even just using your, you know, your cursor,

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it like just from a low-fi perspective, if you could highlight each of the points that you're

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talking about because I see this and I didn't know this was the roadmap. Okay, yeah. This is also

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way too much text for one's, for somebody to like comprehend. And so like normally, you know,

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a couple words is all that people can like actually like take in per kind of per time.

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Right into repetition of the headline, which also means that you're going to probably start with your

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headline and packaging first, which are you doing that right now? Yeah, yeah. Okay, cool. Yeah,

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so you'll have your packaging, you'll have your headline and so you'll know that that's how you're

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going to start it. But I would think ahead of time of, if these are going to be the benchmarks that

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I'm having the video, like I want to say, so I want to say that and show them that roadmap,

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basically as soon as I can after I hit the other piece, the proof part I think that you had with

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the Nando's thing, I think that I'm guessing that was an element of proof. I would just put it a

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little bit later because I mean, I'm talking like 15 seconds, you know what I mean, just a little

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bit later. And as anal as this sounds like, you know, how much interest matter, like intros or

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everything, we spend like an ungodly amount of time on our introductions.

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The other piece is that you can mention pain. I've updated mine with five

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peas instead of three. So as proof promised plan was what I started with originally,

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I've since then added picture and pain. And so pain and promise go hand in hand. So it's not just

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here's the good stuff you're going to get, but here's the bad stuff. This will help you avoid.

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So it kind of hits both sides of motivation and just for everybody else who's listening to this,

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this is just like kind of like general persuasion, the general persuasion and makes good content.

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So those are like, it's the same laws of behavior. We want to reinforce them,

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them staying along with us. More good stuff and less bad stuff are both, both good, you know,

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I mean, in terms of outcomes. And so a lot of this is what we're leveraging is clarity

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over like cleverness. Okay. Cool. Let's go. I'm going to watch a different one real quick.

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I do me a favor, but I'm going to appointment with Matthew next Tuesday. Let's call the

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appointment MacBook review and just the agenda is going to be about buying MacBooks and whether

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or not we should go with Windows or Mac. Yeah, that's everything. Guys, I just sent a voice

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note to my VA, my agentic VA that you're going to see right now how exactly how this works.

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This is just one of many capabilities that we can do with this and you're going to see right now,

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we're going to go down this book's appointment. And if I check right here, look at this guys.

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You're putting me to the accessory schedule. It's about MacBook review, his agenda,

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at his date, the time, and he's actually going to be attending, and everything like that.

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I want this as long as I've gone to Google meets and put me in a appointment with Matthew.

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And no matter where you've got all that data and it'll do millions of tasks like this for you,

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completely automatically. Now in this video, I'm going to show exactly how you can build a completely

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no code AI agent system. I'm going to show exactly how you do it step by step. So if you follow

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this video from now, all the way to the end, you'll have a working system that can do really

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epic stuff for you, just like that. Now, I want to start, I'm basically doing four things.

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I want you to do what it does. I want to show you triggers we can do for that. We're going to do

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what's up. We're going to do telegram. Yeah. So same thing here. I would, I would be highlighted.

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I'd get way, like I'd zoom way more into it and just say, like, here's where we're going to go.

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It's a small thing, but I think it'll help people with milestones in the video. I would

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experiment because I'm guessing you always start with this demonstration up front because if

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that's just these two videos are the same thing on different technologies, other videos have

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very different openings, but yeah. Okay. The integrations that you're making right now,

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do you know where they are? With integrations, what do you mean? Like, are you showing the school

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community? I don't specifically, like in some videos, if you go to the channel, I'll show you

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a good example, like sometimes I'll pull the school community as part of it and say, hey, by the way,

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everything. This is what we do in the channel about type of thing. But in most videos now, I don't

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pull the school community as every single one, but typically, like, prior to this video, I did,

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but not all of them. Okay. So I would, I would recommend before you make the videos,

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figure out what integrations you're going to make. So here's the difference. If everybody is listening

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to this, especially make content, the difference is not that we're going to make a call to action.

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So we're not making a call to action. We just want to demonstrate your concepts using your tools

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and products, right? And so if you, for example, you saw the recent, probably if you've looked,

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if you've seen any of the last like 12, 10 videos that I put out, I used to do this like, hey,

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by the way, I have these books, you can go check them out, right? I was like, why am I doing this? I

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talk about the shit that's in my books. I just started pulling my books over opening to the page

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and be like, hey, so what I'm talking about right now is one of these three frameworks. This is the

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framework we're talking about. Here's how it flies. And then I don't need to say, hey, go buy the book.

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It's just like anybody who's like watching a media is like, oh, wow, I kind of want to know what's

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inside. What else is in the book, right? I think if you were to say, like, just be like, yes,

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I'm going to go over to my, my, my school community. I'm going to grab this file. This is kind of the

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roadmap that we're going to use. And then like, unclick over and then you go into it. It'll be really

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seamless. And the nice thing is you can add it like, you can add way more of these than you can

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of like a right hook. As soon as we started doing this, my book sales tripled. And I'm not even

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making any CTAs. And so I think integrating it like that and like every video, I don't know if you

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have a checklist for your videos, but I would, I would encourage you to have one or your team

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or whoever helps you out of like. And then as you get into it, it's like, what are going to be my

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one or two integrations? If you know what you're going to talk about, then you can just plan when

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you're going to, you'll have the page, you know, you'll have the page pulled up when you get to that

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section, you pull it up, you click it, and then you're right back, right? So it's not like,

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it's not right hooky. It's not weird. That's how folks have done that like,

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intimately, but like I didn't do it like it religiously every video. So that's good to add to

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the checklist, I think. Yeah. I think adding it like being discreet about it, being purposeful

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about being subtle. Yeah. It's kind of the goal. Okay. Okay. So you got your pin comment. That's

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good. You have this one. This is great. Okay. So we have these two, which are those are the two

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big ones. Obviously, the integration is actually going to be the one that drives the most in my

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opinion, but these two are our key. Okay. So without going through more of this, because I want to

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be mindful of time. Okay. So let's click over. So let's say I like this thing. Great. Do you have,

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you have a universal description for all your videos? I'm guessing. I just changed the description.

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Yeah. It's like just a tools change. So the advantage is if you keep it unique,

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like you don't mass change your descriptions, you can make your your call to action in the description

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contextual to the integration. It's just like in the video. It's like you're you're going to you're

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making the integration contextual because it's not it doesn't feel like an ask because you're

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talking about whatever this topic is. And so that it naturally leads to the product that you have

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that includes that thing. And so we just want to basically keep it congruent with the other,

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you know, the other CTAs that you have. If you had told me just for everybody else, if you had

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told me that you you mass changed them, which by the way, if you don't know, you can do that,

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which is great. The pinned comment is where you can keep it contextual because that's not going

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to get changed when you do the mass, like deletion and then like substitution on your on your

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descriptions. That makes sense. That's good. Yeah. So like the CTA in the comment would be

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contextual to the video, but then this time is one description. Okay. That's interesting. Yeah.

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So it's like, Hey, if you liked that map version of this, it's in the second module of my community,

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era. And it's like, because now it's like, because people aren't people don't want to join the

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community. They want whatever you just showed them. So it's like, Hey, here's that thing I just

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showed you. Go here if you want it. I think it'll just it'll convert better because you just made

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it relevant. That's that's really nice. Okay. So let's just so those are those are just like very

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quick off the off the off the cuff things that we can do to improve it. If I were to do any more

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time, how are you picking your topics for for YouTube? So something about the community or the

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research, I'll check out like what everybody in the space is making and just try to make like new

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fresh or big things. So it's a mix of like stuff I want to make stuff that I'm hearing from the

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community. And then I'll just take a look at what's on YouTube, what's on different platforms,

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and then try to plan out like three or four videos based on that. I think that's one of the

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areas we need to be better at is getting scientific with like the topics and the ideas.

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If you guys are curious, by the way, all we're all I'm looking for here. So the search here,

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there's another one called one of 10.com. That's a little better than views that I pull this up

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because it's free. But one of 10.com basically you can just search in there for the categories that

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you do. And it'll show you the top videos on like an endless scroll. It'll give this endless

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scroll of packaging and headlines. And so what we do is I'll show you what it looks like for us.

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So I see they give me this and they're like, okay, these are outliers. We could see these are

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16.6x outliers, 27.8x outliers compared to the channel average. Like we just they pull these together

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and they're like, okay, is there a version of this that we can that we can do, right? Can we

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can we pull off some like don't like don't watch a second product without watching this video.

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Don't buy a new iPhone without watching this video. So we just look at this and try like how to

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make the greatest comeback of your life, how to make the greatest comeback like revenue screenshot,

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maybe something business related. And so they'll put their notes in here. Okay, these ones are

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working really like like 10 rules for making your first million was an adaptation of you know,

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these these videos where we see these these outliers. Okay, so for everybody as you guys are going

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through this like the order of operations if you're making content is you pick your pick your big

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idea first, right? A lot of people are like, ah, what am I going to make today? It's like start with

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the topic, figure out the packaging and then you make the video. And then for you, you'll have

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you'll have it planned out and then we'll do the integrations like you'll know what your two or

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three integrations are going to be. And then when you put your pin comment, make it relevant. Okay,

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so I think that's I think that was I was a detour, but I think it was important enough for people

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who make content. Okay, I would probably not call them by the name of the community because they're

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not there yet. So I'd probably call out business owner or whatever the whatever you want to be

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more specific about the avatar. I think I would probably use as my my thing here. Um, I would I

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would probably put this price increase lower probably around the CTA at the bottom because I'm not

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considering buying yet. I'm seeing if this is for me right now. So I would have headline around

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the avatar. And then I would probably have I would still follow the same kind of proof promise

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plan, um, setup, which is like, uh, it is not in that order. So it's like promises, uh, you know,

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we're going to have to do this thing. Um, the proof is we have one point, you know, we have a

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we have a bunch of people. Um, I think this is actually really strong. This is me being a not

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super tech person like that. That's super interesting. Um, I think if you can talk about,

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because you do you have a lot of business owners? Yeah. A lot. Yeah. Yeah. Do because right now,

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I would be talking about money saving. So like, what are the pains that a business owner experience

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is like, you can cut down your low labor, your low, low cost labor by 50%. If you just learned

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some of these tools, I wouldn't put that number in, but I'd be like, you can, you can dramatically

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decrease the amount of employees that you need to have. And they'll do better and they'll never get

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sick and they never have sexual harassment claims and they'll never ask for work, you know,

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workers, comparability. Right. So it's like, what are the pains associated? Like,

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I imagine having all of the things that you need without having endless meetings,

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like, so get more into the perspective of like the business. So like, what are all the pains

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business owners go through? So this is kind of like in the, and so this is me doing integration,

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right? So inside of the, the offers book, right? I would pull it off and be like, we talk about

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the list of all the problems. I think listing out the problems would be really valuable. And I would

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probably split test a version of this where it says problem, arrow solution. So it's like for,

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for like to get rid of meetings and all that stuff, this is the, like, I would want to be specific

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about the problems that may help them solve because I think the more specific you can be the more

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compelling this cop you'll be because like generic automation in general, like, I understand I

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should do it, but I don't know what things I can automate. Yeah. Yeah. That makes perfect. I think

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that one of the things we consider is the fact that we have a couple of different avatars,

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some are business owners, really successful business owners that want to crush it. But we also

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have a spot on entrepreneurs that want to make the first $2,000, $5,000 online. And the kind of

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things they look for are very different. So when I was writing that, one of my thoughts, how do I,

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how do we capture both? I mean, we could just list it as what we're, that's why it reads as generic

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and some, so I would do entrepreneurs as the headline because that'll cover them, right? Yeah.

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People identify with it even if they're not, you know, whatever. And then I would probably go

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for promise. And then the pain side, I basically, you're going to go individual and then business.

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So it's like individually, here's all the pains you solve by having these automations.

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At a business level, these are all the things that that translates to.

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Okay. That's nice. So it's like, if I help you do this one thing, that's great. At a business

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level, that one thing translates to this, which then is future pacing for somebody who's aspiring

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and present day for somebody who's at that level. Yeah, that's pretty tight. Okay. So that's just

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on the copy stuff. I'll look at the video in a second. Let's see here. A lot of these. I would,

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I would do, I hate saying this, but I would probably, let's see here. Hold on. I'm going to,

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I'll give you my, my actual, I love the meetup pictures. That's really cool. I like, I actually really

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like this. I would probably, you know, I would probably cut out the social, like all of this

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underneath of these. This stuff, because it's really, it's really noisy in terms of like eyes.

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And I would probably use some marker or something. It likes it, not actual marker, but like digital

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marker to highlight what I want someone to read. Just so that would just be like a small thing

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that I would, that I would consider doing. I think this is really strong. I would probably put this

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first. Wow. Okay. Because it's real life. You know, I mean, like, like, and I would probably put,

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like, some banner here that says, um, the best diet community in the world, something like that,

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you know, I think that, because this is like cool. Like real people, artificial intelligence.

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I'd rather done. That's good. I like that. Yeah. Okay. Uh, all right. Let's see. Hey,

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that is Jack. AI and automation is changing the world right now. And if you can give me 90 seconds,

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I'd love to show you how this group might be able to help you. I wanted to start with results.

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We pride ourselves on being the stuff that works. Christine, for example, at the first time,

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came on only 54 minutes ago. I built two separate businesses now from zero to 50 came on. I

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absolutely love AI and automation. We're about the latest AI and incredible automations.

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But fundamentally, it is only about the stuff that actually works. Whether you want to make

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a six-figure income with AI, you want to streamline your existing business, or you just want to make

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cool stuff. Kind of like this fun, but every time I go to the country, there's like multiple people

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who come to the time at least three to three. So I made X amount of the automations. When I was in

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Frankfurt, someone told me they made like 18 K sign the time of voice AI automations. It's in every

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single country that I go to, whether it's that 10 K getting the first client, or whatever it is,

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it's stuff that work anybody can do this regardless of the skill level and way around with them.

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So, for example, just pick out some results, but I made 20 K that week selling AI automations.

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I had someone told me only three days ago, they didn't even try to sell automations. They just said,

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hey, hey, seven business owners, what do you think of this? And they said, I want to buy it.

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He was like, it's not even for sale. We really pride ourselves in getting the framework and the

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automations that are best in class and don't exist anywhere else. So you can crush inside the group.

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Here's what you get. You get me. So basically for $50 or whatever price currently is, you get me

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working for you full-time all day every day. So you don't have to sit down and figure stuff out.

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I go out and I do that for you. I look at the list tag and I build the cool stuff that will help you

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smash it. And you get head attack, you get a onboarding manager, you get five tech support calls

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every week. You can get your 100% solution guarantee or your money back. So if you're struggling with

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something, we will help you figure out to make sure you can get flying. We do monthly cash prizes,

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we do competitions, we like to have a lot of time inside the group. As well, obviously,

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it's a close contact that you can't find on YouTube. And we have a level system where you can earn

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points as you basically add value to the group and speak to other people, basically getting $1000

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of the software all the way up to three lifetime membership. Think of school is like, I love it like

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Reddit on storage, right? Two days ago, introduce themselves, 55 comments, 28 like support calls

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going to diary every Friday. We have business masterminds with me. What we can sit down, ask any

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question, do you want about how you go from where you're at now to where you want to get to every

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week. We have these beautiful master classes with experts in different areas, whether it's copywriting,

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LinkedIn, Facebook ads, any social media thing you want to. In the classroom section, we have

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to start here. Here I show you how you can save money in the membership. So if you go for

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annual, you're going to be called discount, you get exclusive trainings, and on top of that,

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get really sick looking avatar. There we have every automation, this is every single automation

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idol channel, as well as loads of exclusive ones that you can't find anywhere else. And you select

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ones that you want to make money, money, voice, social media, you can come down, you can basically

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just download it. And other that's making the entire blueprint ready for you automatically.

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Or you could be a Frankenstein, build your own, which make people do it. And we've got all the

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agents and resources of course there on top of that. We've got master classes that I told you about.

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So in here, you've got things like growth hacking YouTube, people, millions of subscribers,

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we've got high-tech sales, community growth, and you're marketing. You name it, we leave it at that,

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but we also want to give you a breath. So you need a good exposure to how we accelerate,

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or whatever in particular your goals are. And then we've got community automations, but what's really

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cool is the leveling system that sits in school. So when you come in, you will be a fax machine.

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You start at zero, you get nothing, you deserve nothing, but actually level up in the community

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from speaking to people and value. You start to unlock things, and it's a core benefit every level,

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as well as in bonuses that you can find out. So for example, level four, you get 10,000 dollars

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of software, level five, you get exclusive calls in the every month, as travelers that you're

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like at a top. Well, wait, two, three, lots of membership. If you think it's going to be

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too lively, Johnny, I'd love to be on the inside. I'll add a price if you pay.

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All right. Hey, guys, real quick, this podcast only grows from word of mouth quite literally.

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There's no other way to grow a podcast in word of mouth. If there's some element of this that you

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think somebody else should hear or be relevant to them, it would mean the world to me.

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If you shared this via text, via Instagram, via DM, via whatever way you like to share

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stuff with people you love. Thank you. Okay. So big picture, I don't think it's bad.

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So just a big exhale there. I think it's actually a little overwhelming.

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The thing that I, the thing that keep thinking about is like, so by the way,

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if everybody is listening to this, like the way that people buy is like they are interested,

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and then they immediately have an objection. And it just sits in their brain until it gets answered.

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And if you get answered, they buy. Rather than try to like edit this or something, I think

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if I try to ask myself like, what would I do to try and advertise this? Right? Like, what would

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I try and do? I would probably have some sort of metaphor or analogy that gets brought up.

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And I would probably also promise their first like automation can get done in less than five minutes.

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Because the big thing that I have is like overwhelm and this seems complicated. If you think of

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a value equation, right? Like the big ones for you are going to be rare. I mean, honestly,

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there's a lot of them because you have, you have risk, time and hard. I would be thinking about that

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from this bucket, which is like AI is incredibly intimidating. If you don't know what you're doing.

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And this group is to help you know what you're doing. And so there's three components to making

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AI work. One is to actually do stuff that helps you in your life rather than neat tricks. That's

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the risk component. The second thing is that it actually is to do it in a way that doesn't take you

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noodles and noodles of time or make you feel like you have to become a software programmer.

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And the third is that everyone should be able to start as long as you can watch this on a phone

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right now and you have an internet connection, we can walk you through it. With the first one,

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the first automation I'm going to show you how to do is going to make this group even more

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valuable for you. And you can do it in less than five minutes. And the first thing we're going to

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have you do because a lot of this is we want to take something that feels really intimidating,

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raking into tiny chunks so that you can actually start taking steps. Now in the spirit of talking

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about steps, we can go all the way through these levels, which I'll show you. Like I won't get

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too much into that because right now you have major first automation yet or maybe you have.

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But let me just talk about the types of automations or the types of problems that we help you solve.

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And by the way, all these problems that we will help you solve for a business are things that if

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you're a business owner are valuable to you or if you want to sell these to a business are

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valuable to sell, right? So it works the same whether you're you're trying to sell these services

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or you want to use these services, it works the same way. So like this, I'm just thinking like

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how would I pitch this, right? And listen, you probably just saw me on the internet. So let me just

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show you some of the pictures of our meetups of people who've been in the community and this is

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me showing the pictures and like, and that's me, right? Yeah, real person. But the next thing is

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that you're probably wondering about is like, this is me literally cuff off the cuff. But that's

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probably what my introduction would look like, which is, okay, well, you're probably wondering,

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well, how many people like actually do stuff that works? Well, like, here's one. And like instead

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of being shorter about it, I would tell the narrative a little bit more. Like this is Sandy. She

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struggled with X. She had tried Y. It didn't work. And then I'm I'm grew on the hill comes in,

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story changes. She used this automation, which you can find right here. And this automated her

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front desk. This is John. Now, can you imagine selling to the business owner or being a business owner

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and having that amazing? And here's her saying, oh my god, this changed my life. Now, here's John.

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John was trying to solve this. He struggled. And then he used this plug in, which I'm now showing

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you. And this is what he was able to help him do. And then I would basically show that and it's

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like, listen, I just showed you 10 of 100 different automations that we have. And so whether you're trying

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to automate marketing, sales, front desk, customer support, you know, conversion rate optimization,

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topic searching, any of these things, I can show you how to do it. So it's like having a minimum

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wage employee, except you don't have to worry about sexual harassment, you know, like, you know,

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unemployment interviews, all this stuff, right? Yeah. And so that's probably how it structured. And

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so now I probably have someone in consideration mode. And it's like, cool. Listen, I know that there's

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a lot of stuff on the internet. And we pride ourselves on having, you know, really good community.

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It's really tight. Here's the deal. Come on in. We have 100% solution guarantee. And so the first

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thing you're going to do, and I would show them. So in the video, I don't know if you show it or not.

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I didn't watch the last 10 seconds. But like, so what you're going to do is you're going to click the

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button that's over here. I'm going to share my screen to show you what it's going to do. Like what

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you're going to have to do. You're going to click this button. And then you know, the thing pops up.

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And what I want you to do is I want you to put in the automation that you want us to help you with.

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All right. What the automation you put there, as long as it's with one of these five categories,

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we'll make sure that you hit it. And if you don't, just ask and we'll give you your money back.

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If you're just satisfied with what we have. Because now you're saying, I will literally help

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you solve this problem. And I think in your onboarding, you can point them to those to like to where,

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you know what I'm saying? Like you can point them to where that automation lives.

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And then you say, so the first thing we're going to do when you get in is two automations. The

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first one is to get your first automation out of the way. So we tear the banding off. The second is

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we'll help you start working on what you need to get the one big problem that you have solved.

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Wow. I think that is exceptional. That makes perfect sense. Yeah,

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because I think that follows the process somebody would be thinking in. I think my video hits notes,

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but in a jumbled order, I think it gets romantic about all the stuff it offers, not maybe where they're

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thinking and the journey as they come on as onboarding. And you're using, and this is super common,

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because you're very familiar with the topic. But the person who's coming might have just seen one

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video and was like, I need to learn some shit about this. But I'm that type of user right now.

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I'm actually, I'll tell you more about it offline, but I'm in the market. And so this is very,

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it was just fortuitous that Kirby brought your thing up. But this is what I'm thinking about.

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I'm like, how much time is this going to take me? How hard is this going to be? How likely is it

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that I have a bullshit thing that doesn't actually work? Or is this really going to solve the problem

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completely? Right. So it's like, it actually provides value to me. Fundamentally, AI is very easy

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to sell that it can help you make money and that it can save you time. Like, so you don't need to

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promise anything because anybody who's coming into this already knows the promise of an automated

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human being, everything is going to be around the downside, which is going to be how long, how hard,

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how risky. And so that's what basically the majority of this is going to be about. And then you

369
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hit the narratives for kind of specific case studies. And I think you can get out of income claim

370
00:28:15.440 --> 00:28:19.920
and things like that by just having like narratives where they're like, man, my life change,

371
00:28:19.920 --> 00:28:24.560
man, my life change, because the thing is that $67 a month, you don't need to promise, you don't

372
00:28:24.560 --> 00:28:30.240
need to promise really any income claims. If you can just convince someone that they can learn

373
00:28:30.240 --> 00:28:36.000
something, they can use that learning and then go make money. Yeah. And then the very end is

374
00:28:36.000 --> 00:28:39.360
going to be risk reversal and then being very specific about the problem that you're going to help

375
00:28:39.360 --> 00:28:47.120
them solve. Okay. Excellent. Okay. So that's kind of probably the VSL is going to be the biggest

376
00:28:47.120 --> 00:28:52.080
lever here. I mean, I'm going to finish it just so we, you guys finding this useful. All right,

377
00:28:52.080 --> 00:28:54.800
let's see this. Here we go. Pay me sign up. We'll be the maximum you ever pay. So even if the price

378
00:28:54.800 --> 00:28:57.120
of group increases grow, you'll be locked in and grandfathered in at that price. And obviously,

379
00:28:57.120 --> 00:28:59.520
you can reduce it. I know if you want to, but you'll never pay more than you do than when you join.

380
00:28:59.520 --> 00:29:02.080
I hope you found this interesting. And I look forward to catching you inside the community.

381
00:29:02.080 --> 00:29:07.120
Hey, that is Jack. Yeah. So you want to finish with very clear next steps and a command. Okay.

382
00:29:08.000 --> 00:29:12.560
Right. And you want to demonstrate. This is for everybody. Every ad, every VSL, you want to tell

383
00:29:12.560 --> 00:29:18.320
them exactly what to do next. So you say like, so we reset into video. If you want to help solve

384
00:29:18.320 --> 00:29:22.320
that problem and you would like a guarantee from us that we can help you solve it, watch. I'll

385
00:29:22.320 --> 00:29:26.320
show you exactly what you need to do. So you're going to click the button that says join group.

386
00:29:26.320 --> 00:29:29.840
It's going to pop up a thing. You're going to go in there. You're going to put your information

387
00:29:29.840 --> 00:29:33.840
and click here. Now, let me show you what the inside is going to be about. All right. So the first

388
00:29:33.840 --> 00:29:36.560
thing you're going to do as soon as you get on the inside is you're going to book your onboarding

389
00:29:36.560 --> 00:29:39.680
call. And that's where we're going to hop on the phone with you to help you solve that problem

390
00:29:39.680 --> 00:29:42.800
that you just said you had. And we're going to point you in the right direction. So you know what

391
00:29:42.800 --> 00:29:47.840
things to do. And then after that, we can basically keep hopping on with you on all of these scheduled

392
00:29:47.840 --> 00:29:52.640
calls to make sure you solve it. So now that's like a, it's like a, it's a journey, right? We're

393
00:29:52.720 --> 00:29:55.760
leading them through it. And all of this has been around the problem that you're going to help

394
00:29:55.760 --> 00:29:59.680
them solve. I do think that your guarantee is the most compelling part of the offer right now.

395
00:30:00.560 --> 00:30:08.000
Okay. Which is great. So let's see here. In terms of copy, I would probably take the word

396
00:30:08.000 --> 00:30:11.360
bonus out and just put bonus at the top and then just put these underneath because it gets kind

397
00:30:11.360 --> 00:30:15.120
of repetitive. Like my eyes don't want to read the whole thing if that makes sense. It's like

398
00:30:15.120 --> 00:30:20.240
put bonuses and then put it, you're like, you know, it's like, that's come down. Yeah, exactly.

399
00:30:20.960 --> 00:30:24.480
Lifetime membership. See, things like lifetime membership level nine. Like, I don't know what it means.

400
00:30:25.680 --> 00:30:28.880
Like I have no idea what lifetime membership at number nine means.

401
00:30:28.880 --> 00:30:35.120
Weekly tech support calls, cool automation requests. Not actually sure what that means.

402
00:30:36.240 --> 00:30:43.760
Exclusive make apps. Not super sure what that means. Weekly calls. How is that different than these?

403
00:30:44.240 --> 00:30:54.240
So, so try and translate these into the problems they solve. So it's like

404
00:30:56.480 --> 00:31:02.480
weekly tech support calls. So that if you get stuck throughout the week, we can help you move

405
00:31:02.480 --> 00:31:08.880
forward. I would say like personalized automation requests. So that if there's something that we

406
00:31:08.880 --> 00:31:13.680
don't have in there, we'll add it to the queue and we'll help you build it out live. Yeah.

407
00:31:14.640 --> 00:31:18.640
The, you know, so like each of these, we just want to translate into what is it? Like,

408
00:31:18.640 --> 00:31:22.960
what's in it for me, right? WWE, if I am like, what's, why do I care? I think you can probably

409
00:31:22.960 --> 00:31:26.880
eliminate this one. Yeah, because level nine, no one even knows what it means. So free lifetime

410
00:31:26.880 --> 00:31:32.560
membership. I think the purpose I'm gotten that is like a journey with rewards. It's like, that's

411
00:31:32.640 --> 00:31:38.880
kind of like, I'll say this, this doesn't get me to buy. This gives me to stay. Yeah. I would take

412
00:31:38.880 --> 00:31:42.160
this out of the sales page because it's not like, I don't buy because I might someday get it

413
00:31:42.160 --> 00:31:46.160
lifetime free. I'm trying to decide whether I want to spend $67 today right now. So put that in the

414
00:31:46.160 --> 00:31:51.600
on board. Yeah. So that's, so I take this out. I put that in the on boarding. We stack these

415
00:31:51.600 --> 00:31:56.640
bonuses, weekly tech, tech support, I would even be willing to cut out this worth thing and just say

416
00:31:56.640 --> 00:32:01.760
like what it actually gets that like so that you don't get stuck. And I would say like three times

417
00:32:01.760 --> 00:32:08.000
a week, right? Automation. I'd say like, I would put the word personalized here, personalized

418
00:32:08.000 --> 00:32:13.840
automation requests so that if we don't have something, we'll make it for you. Cool. exclusive

419
00:32:13.840 --> 00:32:20.880
make apps. I, I don't know what this actually means. Why would I need this? Yeah. So this is like

420
00:32:20.880 --> 00:32:25.360
unique software. This is like the software lock-ins. We built like unique apps that they can access

421
00:32:25.360 --> 00:32:29.920
in the community. If you're not part of the group, it's like that itself should be worth membership

422
00:32:30.000 --> 00:32:35.760
based on the stuff that we do. So trying to get me to buy it. So sell me on it. Instead of telling

423
00:32:35.760 --> 00:32:42.880
me what it is, sell me on it. Okay. So we have like unique apps and technologies that can drive you

424
00:32:42.880 --> 00:32:48.160
revenue and like simplify your life that if you were to build yourself would be like prohibitive.

425
00:32:48.160 --> 00:32:53.600
Basically, it's just like additional bonuses and softwares that you can't get external. We'd have

426
00:32:53.600 --> 00:32:59.760
to pay for it. Okay. So I would probably use the first half of that. Yeah. Instead of like,

427
00:33:00.480 --> 00:33:05.520
we have custom built software that you would either have to build yourself or you'd have to buy

428
00:33:05.520 --> 00:33:09.360
both of which would cost more than the entire, you know, a year's worth of doing this and we have

429
00:33:09.360 --> 00:33:15.920
11 of them so that out of the box, you can use them to solve specific problems like parentheses,

430
00:33:15.920 --> 00:33:20.720
this, this, this, this, this. And have to translate in a way that somebody who doesn't understand

431
00:33:20.720 --> 00:33:25.120
anything about this would get. Okay. Yeah. It presumes a lot of knowledge. Some of these things.

432
00:33:25.120 --> 00:33:28.560
Dude, most of this presumes knowledge. That's the thing. So I think you're coming with a lot of

433
00:33:28.560 --> 00:33:33.440
warm traffic, but I'll bet you if you break this down and you do these things like this, I would put

434
00:33:33.440 --> 00:33:37.200
near the end. That's like around the money back guarantee thing is where I put that. I would eliminate

435
00:33:37.200 --> 00:33:41.120
lifetime because that's about sticking. I would change this to entrepreneurs. We'll get your light

436
00:33:41.120 --> 00:33:46.320
ears ahead. I would cut because it's not going to make me buy. I would probably, I honestly would

437
00:33:46.320 --> 00:33:52.240
probably cut this. And then I would have, you've got, you want to have pain and you want to have

438
00:33:52.240 --> 00:33:57.440
promise, right? So this is pain. We're going to solve your pain, right? Second, it's like we're

439
00:33:57.440 --> 00:34:01.920
going to help you promise. Yeah, because the thing is a lot of this is features. I would just be

440
00:34:01.920 --> 00:34:06.480
talking about what I could help them do as a result. So this is classic plane flight versus Maui.

441
00:34:07.200 --> 00:34:12.400
Okay. Like I want to talk more about Maui. And this is kind of, I would say throughout the

442
00:34:12.560 --> 00:34:18.480
sales page and this video is in general. Like show me what I can do now. Like I'll bet you if you took

443
00:34:18.480 --> 00:34:24.960
one of these slides over here. Yeah. And made it and put one of these as things like cost you can

444
00:34:24.960 --> 00:34:30.400
replace. And then you put a stack of like 10 costs that you can replace that are monthly costs for

445
00:34:30.400 --> 00:34:34.880
a business or a person. And it's had icons with costs. And if you want, you can put one testimony

446
00:34:34.880 --> 00:34:39.440
around how someone replace that cost, that would be very compelling. And then probably another

447
00:34:39.440 --> 00:34:45.120
card that's like things we can teach you, like things we will teach you to do, right? Like tell me

448
00:34:45.120 --> 00:34:48.960
what I'm going to learn. I want to know what I'm going to be able to do. Like I know I literally

449
00:34:48.960 --> 00:34:53.600
have a list of these the automations I think I want to build. Like right now, I have it. If yours

450
00:34:53.600 --> 00:34:58.080
match up any of mine, literally one of them, I'd be like, cool. It's like if you can help anyone do

451
00:34:58.080 --> 00:35:02.400
one automation, it's worth it. Yeah, it actually automates any real thing in business.

452
00:35:03.200 --> 00:35:06.320
Yeah, because mine reads that about the how, not the why. It's like how I get you to that.

453
00:35:06.320 --> 00:35:12.800
It's all vehicle, not destination, vehicle. Yeah. So if you're going to do, if you're going to do

454
00:35:12.800 --> 00:35:18.240
vehicle, include so that destination, right? But I think that like if we're looking at the meaty

455
00:35:18.240 --> 00:35:22.400
bits here, I think a lot of this is because you have good traffic from YouTube that this is why

456
00:35:22.400 --> 00:35:25.760
this is like it's still working. And I don't want to make you feel bad or anything. That's not my

457
00:35:25.760 --> 00:35:31.040
point. No, it's good. The more the risk improved about it, it works in spite of the thing. Yeah.

458
00:35:31.040 --> 00:35:34.400
So these are me just saying like, and not all of these things might work, but like this is how I

459
00:35:34.400 --> 00:35:38.000
would be thinking about it. We already talked about the changes that I would probably make conceptually

460
00:35:38.000 --> 00:35:40.880
to the videos that have lots of little things. I think big picture, you could probably just take

461
00:35:40.880 --> 00:35:46.240
the transcription that I basically spoke out loud and probably model that. I think this is fine.

462
00:35:46.240 --> 00:35:49.920
I would cut out the distractions, highlight the parts I want people to know. I would highlight that

463
00:35:49.920 --> 00:35:54.240
this is the best AI community that these are actually community members. It sounds obvious,

464
00:35:54.240 --> 00:35:59.760
but like I'm not sure. Yeah, just like spell it out. I would use two of these slides. I would

465
00:35:59.760 --> 00:36:03.920
probably save because we already gave proof. I would replace these with proof around the problems that

466
00:36:03.920 --> 00:36:10.960
are being solved and the savings. And then so one of them is savings. The other one is skills.

467
00:36:11.600 --> 00:36:17.600
If I could TLDR this whole thing, it's like, what would I say? It'd probably be like a few

468
00:36:17.600 --> 00:36:22.480
statements in a row in a conclusion. So probably be like businesses that don't use the internet

469
00:36:23.120 --> 00:36:28.800
are fucked. I would say that. Businesses that didn't adopt the internet got left behind.

470
00:36:29.760 --> 00:36:34.480
The problem with AI is that it's going to be adopted at 10 times the rate of the internet.

471
00:36:35.040 --> 00:36:41.920
And so overnight, it's going to feel like industries will change. And as intimidating as this may seem,

472
00:36:42.800 --> 00:36:47.840
you have to learn it. Whether it's from us or someone else, we just happen to have made

473
00:36:47.840 --> 00:36:53.680
we think one of the best curriculums for getting anyone at any starting point to solve the most

474
00:36:53.680 --> 00:36:59.440
pressing problems of their business with AI. And then I'd probably just make my final CTA,

475
00:36:59.440 --> 00:37:06.880
which is like, go sign up for the group and schedule your call. Can't wait to meet you and help

476
00:37:06.880 --> 00:37:12.480
you solve your problem. Yeah, well, that's phenomenally helpful. That makes perfect sense.

477
00:37:14.080 --> 00:37:16.720
I don't have to say it, but from now, that's excellent. Thank you.

478
00:37:17.120 --> 00:37:24.480
No, you bet. Okay. So what? So YouTube is pretty much all the traffic, correct?

479
00:37:25.920 --> 00:37:29.760
And that's where all the traffic is going to. Nice how simple the business is, right?

480
00:37:30.320 --> 00:37:32.480
Is there any other modification? That's the whole thing.

481
00:37:33.120 --> 00:37:35.520
No, I mean, there'll be some referrals and stuff that we can't track.

482
00:37:35.520 --> 00:37:41.200
Rather estimate that to be like in the low single-digit percentages, at least like 95% of YouTube.

483
00:37:41.200 --> 00:37:46.320
We started to flirt with Instagram flirt with TikToks in a way that doesn't diminish any

484
00:37:46.320 --> 00:37:52.480
investment on YouTube. And we have seen some trickle flirt come through there, but 95% like I wish

485
00:37:52.480 --> 00:37:56.960
I'd say YouTube. Yeah, I know it's going to be one of my questions was around those roles to

486
00:37:56.960 --> 00:38:02.160
invest in. So for instance, do we hire a head of text who's responsible for X and LinkedIn and

487
00:38:02.160 --> 00:38:07.680
these platforms that takes my content and makes text version of it or like an Instagram strategy

488
00:38:07.760 --> 00:38:14.960
role or something? Yeah, we can do. Yeah, there's a lot we can do with that for sure. But one of my

489
00:38:14.960 --> 00:38:18.800
thoughts is like, we don't know how to scale on some of these platforms. Well, we know we have an

490
00:38:18.800 --> 00:38:23.440
idea, but like I want to shortcut that kind of journey down quite a lot. So I'm happy to pay for

491
00:38:23.440 --> 00:38:28.400
some expertise there. So I think there's two there's two options. Like, I guess there's three,

492
00:38:28.400 --> 00:38:32.560
but at least that I would consider. So one is that you could just buy someone. I'm sure there's

493
00:38:32.560 --> 00:38:36.960
probably a community on here that like teaches LinkedIn strategy. And you can probably just join that.

494
00:38:36.960 --> 00:38:41.520
And that that probably could be a good start. The second idea is that you just hire an agency.

495
00:38:41.520 --> 00:38:45.040
That's how I tend to do these things is I hire agencies. And then I just figure out what they're

496
00:38:45.040 --> 00:38:50.160
doing. And then I just deconstruct it. And then I do it myself. That's I like agencies. They cost

497
00:38:50.160 --> 00:38:57.040
more, but they're faster because I like I immediately get the result. And then I can get the skill

498
00:38:57.040 --> 00:39:01.920
as time goes on rather than having to learn the skill for however long it takes and then begin

499
00:39:01.920 --> 00:39:05.840
getting the result. So it's like I get results faster. And then I can learn faster too because

500
00:39:05.840 --> 00:39:08.400
there are going to start me on the right path rather than me having to go trial and error.

501
00:39:09.680 --> 00:39:14.560
So that's that's obviously it's a it's a money it's a money decision to money for for time.

502
00:39:14.560 --> 00:39:19.200
But that's usually the path that I go. Option three is that you find somebody who

503
00:39:20.400 --> 00:39:25.680
you can bring in who does LinkedIn really well. I would bet the first two paths are probably

504
00:39:25.680 --> 00:39:31.520
going to be your better bet. Okay, that makes sense. Because for somebody who's really good,

505
00:39:31.520 --> 00:39:36.560
it's going to be a decent chunk of change. And at that level, I think it'd be better off with one or two.

506
00:39:38.800 --> 00:39:42.960
Okay, yeah, I think like we're doing more and think better on the YouTube side. I think the

507
00:39:42.960 --> 00:39:48.960
system's going to put in place. It's about the ideas and some like pre workflow stuff we can do to

508
00:39:48.960 --> 00:39:52.480
kind of make that slicker. I just think there's so much more opportunity YouTube still.

509
00:39:52.480 --> 00:39:56.560
Oh, I think there's a ton of opportunity on YouTube. I think you're I think it's I think it's

510
00:39:56.560 --> 00:40:02.240
packaging. I didn't even talk about that. So packaging we're still going to use winners as the

511
00:40:02.240 --> 00:40:08.320
the primary like. So you are you you're not putting too many words in. So that's good. Yeah.

512
00:40:09.600 --> 00:40:18.000
Game changer AI agents. I feel I can position my videos to somebody who's like really

513
00:40:18.000 --> 00:40:22.960
familiar with terminology or really top of funnel like language that understand like I feel like

514
00:40:22.960 --> 00:40:27.600
if I want to go really far, I kind of like rock and rock the top with so many different ways.

515
00:40:27.600 --> 00:40:35.440
It's about who I want to bring in. Yeah. Like rag is you wouldn't understand rag unless you know

516
00:40:35.440 --> 00:40:40.960
bit more about AI. So that's not going to have like a the quest a tie appeal. Yeah, I have no

517
00:40:40.960 --> 00:40:48.160
idea what it means. Yeah, 100%. Yeah, 100% automated. I wouldn't use that because it doesn't like tell

518
00:40:48.160 --> 00:40:55.120
me 100 cable. I don't know any of the ship means. Yeah. Oh, seriously, I have no idea what any of

519
00:40:55.120 --> 00:41:00.480
this means. So unlimited real. So look, look at this. This is the only one I understood. It has

520
00:41:00.480 --> 00:41:07.520
the most it has the most views, right? So like, yeah, like that that made sense, right? That made

521
00:41:07.520 --> 00:41:15.600
sense to me. I don't think you need like I'm not sure if the icons are necessary because they do

522
00:41:15.600 --> 00:41:19.120
add a lot to the visual. I also think you might want to consider changing the background. So

523
00:41:19.120 --> 00:41:23.280
not having so many colors because it's a lot usually because like you never want to have more

524
00:41:23.280 --> 00:41:30.480
than three visual elements. Just for for a thumbnail. And so it's like your one words or two.

525
00:41:31.120 --> 00:41:36.400
It's like and something, right? So the background is now is already one. We want to cut that out.

526
00:41:36.880 --> 00:41:40.480
All right, we have 17 people. Let's see your personal assistant.

527
00:41:40.480 --> 00:41:45.520
Yeah. Yeah. I think this one is compelling. The only problem is that it's not believable

528
00:41:45.520 --> 00:41:50.640
because I've seen like a hundred of these. You know what I mean. So I think I think talking about

529
00:41:50.640 --> 00:41:55.200
the tasks that someone will be that's like unlimited real. I think that talk about the tasks

530
00:41:56.000 --> 00:42:01.280
that would allow you to have endless variety because there's a gazillion human tasks that exist.

531
00:42:02.000 --> 00:42:06.000
And that immediately promises the benefit of the video. Yeah.

532
00:42:06.000 --> 00:42:13.760
But yeah, I would simplify the background to one color. Okay. I think the number of words you

533
00:42:13.760 --> 00:42:17.760
using is right. I think the words you're using themselves are not. But I think the number of words

534
00:42:17.760 --> 00:42:24.160
you're using is right. And then in terms of headlines. Yeah, because like steal this micro AI sass

535
00:42:24.160 --> 00:42:32.400
and 100% automated, 100% automated. That's duplicative. Like you never the thumbnail only serves to

536
00:42:32.400 --> 00:42:37.440
complement the headline and should never be repetitive of the headline. You know,

537
00:42:38.800 --> 00:42:44.640
sales masterclass and then the thing is it shouldn't say like how to sell. That's just duplicative.

538
00:42:44.640 --> 00:42:47.360
Right. As you're a thumbnail, you'd want the thumbnail to say something like

539
00:42:49.600 --> 00:42:56.720
three-second opener. So it's like, oh, it's a compliment or like everyone is wrong.

540
00:42:57.280 --> 00:43:02.080
So it's either contrarian. It's like, oh, it's not like spinach is bad for you. You're like,

541
00:43:02.080 --> 00:43:06.320
what? Like it's got to be something that's either contrarian to the headline. Like everyone expects

542
00:43:06.320 --> 00:43:11.360
you're going to talk about this, but you're actually like, it's not that at all. Or it's a nuance

543
00:43:11.920 --> 00:43:18.240
that adds texture to the headline that you have. That makes sense? Yeah. Yeah. Yeah. Don't make

544
00:43:18.240 --> 00:43:25.680
them duplicative. Yeah. That makes sense. But yeah, you have a lot of automation in the headline.

545
00:43:25.680 --> 00:43:33.120
Like 100% automated. 100% automated, right? Like, yeah, you have a lot of duplication here.

546
00:43:34.560 --> 00:43:39.680
This AI system creates unique lead magnets. Yeah, because you wouldn't know at clients

547
00:43:39.680 --> 00:43:44.160
what each of them do. Like from this hand page, I'm getting them. Yeah.

548
00:43:45.360 --> 00:43:51.760
You can barely see them too in terms of how big they are. Yeah. And so I think that the

549
00:43:51.760 --> 00:43:57.840
chat sheet BT icon is recognizable. And so you can use that a bunch, I think, but I probably wouldn't

550
00:43:57.840 --> 00:44:04.000
do much else. I would probably experiment with you and like a robot or something like that to see

551
00:44:04.000 --> 00:44:08.000
like, if I can have a version of this thumbnail, it's like you and a robot and then the task is clear

552
00:44:08.000 --> 00:44:13.600
that they're doing. Because the thing is that the task is going to give you the visual that can

553
00:44:13.600 --> 00:44:16.320
make these unique and different. Because otherwise, it's like all of them, which would be a computer

554
00:44:16.960 --> 00:44:21.520
spring. So it's like, we have to talk about what the automation does, not the automation itself.

555
00:44:22.320 --> 00:44:25.520
And I think that that's probably the biggest shift that has to happen across everything is like,

556
00:44:25.520 --> 00:44:31.520
what does it get me? Yeah. Does that make sense? Yeah, the destination, the vehicle.

557
00:44:31.520 --> 00:44:39.120
Yeah. I could jump, but hopefully you guys dug this and this was helpful. The deep dive experience

558
00:44:39.920 --> 00:44:44.880
and, and Jack, appreciate you. I want to add that marshmallow's out. Appreciate Alex Lanky,

559
00:44:44.880 --> 00:44:54.000
that was really helpful. All right, thank you. Thanks for appreciate it.