WEBVTT 1 00:00:00.000 --> 00:00:04.000 Going on everyone. Happy Sunday. I had this video on my mind. It's been on my mind 2 00:00:04.000 --> 00:00:09.680 on morning and I've been trying to like, piece out how I wanted to say it. So I titled 3 00:00:09.680 --> 00:00:14.480 this is not having this skill preventing you from making the money you want. I'm also 4 00:00:14.480 --> 00:00:19.280 reading a book on headlines. So hopefully that line costs your attention. Anyways, I 5 00:00:19.280 --> 00:00:26.080 wanted to make this video because I saw someone posting the group about basically an ad 6 00:00:26.080 --> 00:00:31.200 agency or a ref short company or something like that. And I wanted to address it because 7 00:00:31.200 --> 00:00:36.160 for me, it's like, we're so far past that and like, and like the clients that I deal with on a 8 00:00:36.160 --> 00:00:40.160 regular basis are all of our gym lords. And I'm talking about how to get them past a million dollar 9 00:00:40.160 --> 00:00:44.400 run rate and like all of these things. But I forget that there are a lot of people who are not 10 00:00:44.400 --> 00:00:49.520 who have like, we're just entering our world and whatnot. And so I wanted to kind of explain 11 00:00:50.000 --> 00:00:56.560 I mean, like, why do much is what it is and why everyone makes more money and it's not from 12 00:00:56.560 --> 00:01:02.640 the leads or whatever, right? The reality is we are by far the most expensive player in our market 13 00:01:02.640 --> 00:01:09.600 because we sell something that no one else sells. And what we sell is we sell a skill, right? Everyone 14 00:01:09.600 --> 00:01:16.080 else sells a service or they sell leads or they sell. You know what I mean? Some version of that, 15 00:01:16.080 --> 00:01:21.280 right? And that's and ultimately what it is is like you are still beholden to them. You are 16 00:01:21.280 --> 00:01:28.000 still handcuffed to them because you never acquired the skill. And the skill is rain making. And so 17 00:01:28.000 --> 00:01:33.520 the question is, do you want to be a rain maker? And the follow the question that that would be, 18 00:01:33.520 --> 00:01:38.400 if you're a business owner, which most people who are in your are, right? If you don't, 19 00:01:39.280 --> 00:01:42.560 if you allow someone else to make it rain for your business, you're always waiting for the 20 00:01:42.560 --> 00:01:47.200 weather to change, rather than being able to change it for yourself whenever you want. And your 21 00:01:47.200 --> 00:01:52.560 income is always going to be tied to the level of skill that you have. Whether that's like in the 22 00:01:52.560 --> 00:01:56.560 beginning, you're not making very much money to offer trading sessions and that's a lower value 23 00:01:56.560 --> 00:02:00.800 skill. I'm not saying that it's bad or good. It's just that what's what what the marketplace values 24 00:02:00.800 --> 00:02:04.880 that skill at is like 15 bucks an hour, right? And so you can't really make more than that 25 00:02:05.520 --> 00:02:09.600 because that's what you're trading your time for in terms of skills. After that, you level up to 26 00:02:09.600 --> 00:02:13.760 sales. After that, you level up to managing other people selling and then after that, you made it, 27 00:02:13.760 --> 00:02:19.200 you, you know, level up to market it, right? And so the skill that we give is a combination of 28 00:02:19.200 --> 00:02:25.600 sales and marketing, right? And so that's how we get people to make tons of money really quickly. 29 00:02:25.600 --> 00:02:30.800 It's because we level up their skill set, right? And so they go from waiting for it to rain to 30 00:02:30.800 --> 00:02:37.280 becoming the rain maker. Now, the next question would be, okay, why would we as a company do that? 31 00:02:37.280 --> 00:02:42.880 Right? Because the rest of the entire market does not want to share that skill with you 32 00:02:43.680 --> 00:02:48.000 because they want you hold onto it and then have you rent it from them, right? They want you to 33 00:02:48.000 --> 00:02:53.360 lease their skill set and then do it for a fee, right? Which in best case scenario means you're 34 00:02:53.360 --> 00:02:57.600 probably like best case scenario, you make money and then you need them again. Worst case scenario, 35 00:02:57.600 --> 00:03:02.000 which happens far more than the best case is that you just spend money and then their skill set 36 00:03:02.000 --> 00:03:05.440 isn't that good because they don't care that much. Now, here's here's something that's crazy for 37 00:03:05.520 --> 00:03:10.240 you to think about, especially if you're new to this world, every agency owner or revs your company 38 00:03:10.240 --> 00:03:17.600 owner that's of any significance, right? Has people who run the ads for them? What do you think they pay 39 00:03:17.600 --> 00:03:23.200 those people? Usually $15, $20 an hour. How long do you think it takes them to train them? 40 00:03:23.840 --> 00:03:32.080 Not that long. It takes like maybe a week to buy in to that and then think like and buying on 41 00:03:32.160 --> 00:03:36.240 the sales pitch that hey, I know it's really complicated. You don't want to keep up with this stuff. 42 00:03:36.240 --> 00:03:40.080 You're a little gym owner patching on the head like you should just focus on training clients. 43 00:03:40.080 --> 00:03:44.240 You should just focus on your low value skill, right? That's what they're saying. 44 00:03:44.240 --> 00:03:48.880 Focus on your low value skill. Let us deal with the high value skill, right? The thing is that 45 00:03:49.440 --> 00:03:54.640 then they go ahead, turn around and train someone else on it in a week. It's not difficult, right? 46 00:03:54.640 --> 00:03:59.040 It's just that you don't have the information and that's what's being held hostage from you, 47 00:03:59.840 --> 00:04:05.120 which is annoying. Anyway, sorry, I just got like flood alert. It's raining here. But anyways, 48 00:04:05.120 --> 00:04:10.160 to go to bring this back, the reason that we're able to do this and sell the skill set is because 49 00:04:10.160 --> 00:04:16.960 we're banking on the fact that we have something else to give you and that is where everyone else, 50 00:04:16.960 --> 00:04:22.320 at least in my knowledge, falls short. Is that if the only skill you have, right? I'm saying like 51 00:04:22.400 --> 00:04:28.080 the rest of the marketplace is generating leads and marketing for a gym, 52 00:04:28.080 --> 00:04:33.600 then you have no skill set beyond that, which means the reason that their companies are limited 53 00:04:33.600 --> 00:04:38.160 at the revenue rates that they are, which is usually a lot less than ours would be candid with you, 54 00:04:38.160 --> 00:04:43.440 right? It's because their owner is limited by their skill set, right? Just like what we're saying, 55 00:04:43.440 --> 00:04:49.040 like the scene rules apply. And so, you're out of your mind that I'm hoping that we will give you 56 00:04:49.120 --> 00:04:54.240 the ability to fish for yourself, right? We will give you the ability to make it ring, which is why 57 00:04:54.240 --> 00:04:59.040 our price point is five times higher than everyone else's is because we actually give you a skill 58 00:04:59.040 --> 00:05:04.720 that will make you a lot more money. Hey guys, real quick, if you're new to the podcast, 59 00:05:04.720 --> 00:05:09.920 I have a book on Amazon called 100 million dollar offers that over 8,000 five star reviews and 60 00:05:09.920 --> 00:05:13.920 it has almost a perfect score. You can get it for 99 cents on Kindle. The reason I bring it up is 61 00:05:13.920 --> 00:05:18.240 that I put over a thousand hours into writing that book and it's my biggest gift to our community. 62 00:05:18.240 --> 00:05:23.120 So it's my very shameless way of trying to get you to like me more and ultimately make more 63 00:05:23.120 --> 00:05:27.200 dollars to that later on in your business career. I can finish the part of it with you. So that's my 64 00:05:27.200 --> 00:05:35.200 gift. Go check it out. Amazon and back to the show. Now, once you have that skill, you will need 65 00:05:35.200 --> 00:05:40.640 something else because you will break your gym, right? That's what happens. And then you will need 66 00:05:40.640 --> 00:05:47.120 another skill set. And again, to my knowledge, no one else provides the next skill, which is 67 00:05:47.200 --> 00:05:51.520 everything else that we provide in legacy, which is how to make the actual business turn, right? 68 00:05:51.520 --> 00:05:57.440 And like in a good way and really stat cash and measurably increased profit, increased revenue over 69 00:05:57.440 --> 00:06:02.800 an extended period of time with a blueprint step by step, right? Like we do that. And so I'm 70 00:06:02.800 --> 00:06:08.560 crazy enough to just give you everything that everyone else is trying to lease to you or hold you 71 00:06:08.560 --> 00:06:15.760 hostage with with the kind of understanding that we have other things to give you that are more 72 00:06:15.760 --> 00:06:20.320 valuable than that. This is just how we get to know each other. This is our handshake and us proving 73 00:06:20.320 --> 00:06:25.760 that we are who we say we are. We're good at what we do. But it's really like and the reason 74 00:06:25.760 --> 00:06:30.160 everyone's so vigilant and so evangelical in this group, if you're new to it is because 75 00:06:31.440 --> 00:06:35.200 until like while you're still plugged into the matrix, which is where you are right now, if you're 76 00:06:35.200 --> 00:06:40.800 listening to this and you haven't signed on, like the moment you become unplugged and you realize 77 00:06:40.880 --> 00:06:46.160 how it works, right? Like how you don't need an agency, you don't need a rev share company 78 00:06:46.880 --> 00:06:52.560 in order to make it rain for yourself. And then it's very simple. Like it's not hard to do. 79 00:06:52.560 --> 00:06:58.640 It's just being guarded and made to seem complicated to, I mean for lack of a better term to keep 80 00:06:58.640 --> 00:07:04.720 you down, like to suppress you because they don't want you to know. Like I'm just being real with 81 00:07:04.720 --> 00:07:10.320 you because the moment you have that skill set, you no longer ever become a client of theirs. 82 00:07:10.320 --> 00:07:16.400 We're ripping people out of the marketplace pool for anyone who sells services to gym owners 83 00:07:16.400 --> 00:07:22.240 related to market because they no longer need the skill they already have it. And the beautiful 84 00:07:22.240 --> 00:07:26.640 thing is is that once you go behind the curtain, you realize there's no magic, right? Like they can 85 00:07:26.640 --> 00:07:31.760 promise whatever they want. But at the end of the day, you're just going to be testing ads. You already 86 00:07:31.760 --> 00:07:35.680 have the offer. I'll tell you the offer. It's a free six week challenge. Look at our darn funnel. 87 00:07:35.680 --> 00:07:40.000 Like if there's there's nothing complicated about that, but it's the details that you will 88 00:07:40.000 --> 00:07:46.560 probably miss. And the details are the things that make our gyms so much money. And the details 89 00:07:46.560 --> 00:07:51.280 are what make them more money after the fact as well, right? Because once you like once you can 90 00:07:51.280 --> 00:07:57.280 acquire customers profitably, your gyms should grow. And if it's not, then it means you have other 91 00:07:57.280 --> 00:08:03.840 holes. And anyways, I hope I've made the point. The reality is that most, most guys don't have 92 00:08:03.840 --> 00:08:08.720 anything else to give you. And so for that reason, they don't give you everything that they have 93 00:08:08.720 --> 00:08:13.520 up front because that's the only skill that they have. That's also because most 94 00:08:13.520 --> 00:08:18.640 venture companies, agencies, whatever never were gym owners. They're marketer dudes. They're dudes 95 00:08:18.640 --> 00:08:23.280 who went to a clickfunnels event found out how to run a Facebook ad do a click funnel. And then 96 00:08:23.280 --> 00:08:29.200 said, okay, I'll just sell that. But the route is like, I had six gyms. I like, I got invited to 97 00:08:29.200 --> 00:08:32.800 speak there, not as marketer. And still the only person who's ever been invited to speak there 98 00:08:32.800 --> 00:08:37.280 was a brick and mortar gym owner when they got on stage. Every other person in the last four 99 00:08:37.280 --> 00:08:41.680 events that click phones have ever had in their history was not a brick and mortar owner. They 100 00:08:41.680 --> 00:08:47.200 were all information marketers. And the only one, whoever's invited was in about 2016. I had six 101 00:08:47.200 --> 00:08:51.600 gyms and I was 25 or 26 or whatever it was. And they were like, how are you doing this? And I was 102 00:08:51.600 --> 00:08:55.280 like, I got this cool thing. It works really well. And I just walked through the process of how we 103 00:08:55.280 --> 00:08:59.600 do it, which is, you know, which later became gym watch. I didn't have anything to sell gym owners. 104 00:08:59.600 --> 00:09:03.440 I had like all the gym owners have to be like, hey, can I buy that from you? And I was like, no, 105 00:09:05.120 --> 00:09:10.400 I was like, no, you can't. I was like, I just want to be myself. But obviously, you know, 106 00:09:10.400 --> 00:09:14.640 things have changed since then. But, um, anyways, I hope you guys are having a good Sunday. 107 00:09:14.640 --> 00:09:20.480 I hope that makes sense. Like those rules of skill sets apply to everyone. And so the reason 108 00:09:20.480 --> 00:09:24.800 that their companies aren't bigger than they are is because their skills have not leveled up 109 00:09:24.800 --> 00:09:31.040 to a point where they can be bigger than they are. And, um, part of like is one of the skills of 110 00:09:31.040 --> 00:09:35.440 being able to teach someone to fish more valuable than running ads for someone. Yes, which is 111 00:09:35.440 --> 00:09:40.000 why we make more money than they did. You know, you can ask yourself the question, do I want to learn 112 00:09:40.000 --> 00:09:45.760 how to scale, you know, a business from someone who's done this exact business and then scaled 113 00:09:45.760 --> 00:09:51.600 their own or not, you know, someone who hasn't actually ever run a gym or multiple, you know. 114 00:09:52.560 --> 00:09:57.040 Um, but anyways, that's, that wasn't, I'm not trying to take shots. That's not the point. Um, 115 00:09:57.040 --> 00:10:02.240 I just, I just hope the, the explanation of skill sets makes sense to you. I forget that people 116 00:10:02.240 --> 00:10:06.320 still like making this, like to me, we're so far past that, but I forget that people are still 117 00:10:06.320 --> 00:10:11.120 making the decision of like, should I have an agency or should I join gym watch? I'm like, it's like, 118 00:10:11.120 --> 00:10:14.480 do you want to be dependent on someone for the rest of your life or do you want to just learn how to do it? 119 00:10:14.640 --> 00:10:21.920 It just, it just seems, it just seems so obvious to me. And, you know, if the average gym 120 00:10:21.920 --> 00:10:28.400 adds a quarter million dollars a year in revenue, is it not worth 16 grand? Like, duh. But, you know, 121 00:10:28.400 --> 00:10:31.680 that's your own, that's your own journey and you have to cross that in your, in your own time. 122 00:10:31.680 --> 00:10:35.600 But anyways, everybody trying to keep secrets out of fear of loss. That was from my wife. Yeah, 123 00:10:35.600 --> 00:10:39.920 a lot of people are operating from a scarcity mindset and, um, they don't want to give you that skill 124 00:10:39.920 --> 00:10:43.200 because then they're like, well, then what will they pay me for? And the reality is they're right. 125 00:10:43.280 --> 00:10:46.720 Because if they have nothing else to give you, there's nothing else you will pay them for, 126 00:10:46.720 --> 00:10:50.160 which is why they don't want to give it to you. I'm happy to give it to you because we have a 127 00:10:50.160 --> 00:10:53.440 whole bunch of other stuff that's going to make you a lot more money than this. You know what I mean? 128 00:10:53.440 --> 00:10:56.800 And this is just our way of getting to know you and showing you that, like, this is the game we play. 129 00:10:57.440 --> 00:11:04.240 So, um, Anyhoo, Vanay, Nissan, I haven't seen you in a while. Mr. Lewis, Bob Patrick, 130 00:11:04.240 --> 00:11:10.160 Kale, Boss Love, everybody, Terry Bruce, David, um, hope you guys are having an amazing Sunday, 131 00:11:10.960 --> 00:11:17.440 drop the like. I know this is probably OG stuff for you guys because you all are studying it up. 132 00:11:17.440 --> 00:11:21.440 You know, I forget that there's still a lot of gym owners out there who don't know how to do 133 00:11:21.440 --> 00:11:35.280 what you do. So, have an awesome day. Keep pressing it and I will catch you guys soon.