WEBVTT 1 00:00:00.000 --> 00:00:10.000 I have a very special guest with me on today, my beautiful wife Layla, and we're gonna be doing something a little bit different. 2 00:00:10.000 --> 00:00:16.000 We have a bunch of things that we're gonna be starting this coming year, doing more stuff together. 3 00:00:16.000 --> 00:00:24.000 Because I feel like I've been doing you guys at a service in hiding Layla away in the corner, you know, like golem. 4 00:00:24.000 --> 00:00:31.000 You know what I mean? She's been in the corner secretly running the business and actually making me look really cool. 5 00:00:31.000 --> 00:00:39.000 And so I thought it would be doing you guys at a service to not have rockers since he's really the one who's actually running and growing the business and not me who just pretends to take credit for it. 6 00:00:39.000 --> 00:00:45.000 And so with the theme of it being the new year, obviously a lot of you guys are doing goal-setting and things like that. 7 00:00:45.000 --> 00:00:49.000 So we've got our goal stuff on the backboard beyond here. 8 00:00:49.000 --> 00:01:00.000 But I wanted to, or we both wanted to talk about something that really grinds our years slash maybe a different approach to setting goals that's worked really well for us, that you might not hear normally. 9 00:01:00.000 --> 00:01:05.000 So typically when people set goals, they're like, okay, I'm gonna start doing this and I'm doing this. 10 00:01:05.000 --> 00:01:10.000 And like, I need to start, you know, listening to more podcasts and I need to read these books. 11 00:01:10.000 --> 00:01:15.000 And I want to work with, you know, wake up earlier and I want to work out more and I want to eat better. 12 00:01:15.000 --> 00:01:17.000 Like everyone has all these goals, right? 13 00:01:17.000 --> 00:01:22.000 And the thing is is that they're taking their plate that they have right now, which is full. 14 00:01:22.000 --> 00:01:26.000 Like everyone's playing a school because whenever you have a vacuum and attention, it gets filled. 15 00:01:26.000 --> 00:01:29.000 Like attention will always go find something to put itself on, right? 16 00:01:29.000 --> 00:01:32.000 But if you're bored, you go find something to pay attention to. 17 00:01:32.000 --> 00:01:36.000 You don't like unless you're truly meditating or something, but like most people are doing that. 18 00:01:36.000 --> 00:01:39.000 And so if you have a vacuum of attention, you will fill it with something. 19 00:01:39.000 --> 00:01:43.000 And so if everyone is always at 100%, right? With their attention. 20 00:01:43.000 --> 00:01:49.000 And so when they set goals, they just basically set something on top of what they already are doing. 21 00:01:49.000 --> 00:01:54.000 And so you can't go to 110%, 120%, not first sustainable period of time. 22 00:01:54.000 --> 00:01:58.000 And so you have to like buckle down and like force yourself to do something. 23 00:01:58.000 --> 00:02:02.000 Whereas if you make room for something, then it can actually happen. 24 00:02:02.000 --> 00:02:05.000 It feels natural to you to do it. 25 00:02:05.000 --> 00:02:11.000 And so what we like to think about is instead of what things do we want to do, 26 00:02:11.000 --> 00:02:13.000 it's what things are we going to give up? 27 00:02:13.000 --> 00:02:15.000 What things are we going to stop doing? 28 00:02:15.000 --> 00:02:17.000 What things are we going to sacrifice? 29 00:02:17.000 --> 00:02:23.000 And then when we just focus on those things, the goals that we already have that everyone here probably has, 30 00:02:23.000 --> 00:02:28.000 most goals are more or less to say, you have financial goals, you have spiritual goals, you have romantic goals, 31 00:02:28.000 --> 00:02:30.000 like all those things are more or less the same. 32 00:02:30.000 --> 00:02:34.000 But it's identifying the things that are on your plate that are not moving those goals forward, 33 00:02:34.000 --> 00:02:36.000 that you need to take off. 34 00:02:36.000 --> 00:02:38.000 And then those goals will naturally fill in. 35 00:02:38.000 --> 00:02:41.000 So Layla, would you like to talk more about what we're doing? 36 00:02:41.000 --> 00:02:46.000 Yeah, I think one thing to kind of highlight is, you know, we were talking to our team 37 00:02:46.000 --> 00:02:49.000 when we were building kind of the future of what each department looks like, right? 38 00:02:49.000 --> 00:02:52.000 And everyone has a bajillion goals. 39 00:02:52.000 --> 00:02:56.000 Like they have 10 to 15 different goals that they know that they want to set for their departments, 40 00:02:56.000 --> 00:03:00.000 which at this point their departments are each probably bigger than a normal gym, right? 41 00:03:00.000 --> 00:03:04.000 So these are like running a 15 to 20% each. 42 00:03:04.000 --> 00:03:07.000 And with that, you know, some of them come to us and they're like, 43 00:03:07.000 --> 00:03:09.000 I have so many goals I don't know how I'm going to get these done. 44 00:03:09.000 --> 00:03:12.000 So there doesn't come down to a question of what goals you're going to prioritize. 45 00:03:12.000 --> 00:03:16.000 It comes down to who do you need to bring on to take on those goals? 46 00:03:16.000 --> 00:03:19.000 And so for a lot of business owners who have a ton of things on their plates, 47 00:03:19.000 --> 00:03:21.000 it's because you haven't made that one higher yet, 48 00:03:21.000 --> 00:03:25.000 or you haven't found the right person yet that actually should be doing those things for you. 49 00:03:25.000 --> 00:03:28.000 Because as a business owner, you can't continue to take on more and more things without giving things up. 50 00:03:28.000 --> 00:03:31.000 The only way to give things up is that people delegate them to. 51 00:03:31.000 --> 00:03:32.000 Right. 52 00:03:32.000 --> 00:03:35.000 And the follow-up is that like for us, what we did is we have like, 53 00:03:35.000 --> 00:03:39.000 we know that we're going to be far more public facing just coming here. 54 00:03:39.000 --> 00:03:42.000 So we've sort of built this company in private. 55 00:03:42.000 --> 00:03:47.000 Like no one really knows how big Jim lunch really is unless you're like in our world. 56 00:03:47.000 --> 00:03:50.000 But like there are people who postures, though they're the same size as us, 57 00:03:50.000 --> 00:03:53.000 except they're like half the size of just our contracts team. 58 00:03:53.000 --> 00:03:57.000 And so like that's our main goal. 59 00:03:57.000 --> 00:04:01.000 But how could we do that when we're full-time running the business that we're running right now? 60 00:04:01.000 --> 00:04:04.000 Like we couldn't add that on top of what we're already doing, right? 61 00:04:04.000 --> 00:04:06.000 So obviously you have to get the people in place. 62 00:04:06.000 --> 00:04:09.000 But there's also like looking at our calendars because we have all of our time blocked out, 63 00:04:10.000 --> 00:04:13.000 which if you don't, that's probably a good thing to start doing. 64 00:04:13.000 --> 00:04:16.000 But if you have all your time blocked out and you follow calendar, we can see, 65 00:04:16.000 --> 00:04:19.000 okay, what things on here can I not be on? 66 00:04:19.000 --> 00:04:23.000 And so we're ruthless, you say, and like when in doubt, cut it out. 67 00:04:23.000 --> 00:04:25.000 And so like we're like, I don't know. 68 00:04:25.000 --> 00:04:28.000 And like we're basically just cutting everything off of our calendars. 69 00:04:28.000 --> 00:04:32.000 And then just putting these are the four meetings that we want to 100% beyond. 70 00:04:32.000 --> 00:04:37.000 And then the rest of our time, now we have this vacuum of attention that's opened up. 71 00:04:37.000 --> 00:04:42.000 Now we can go place the things that make sense as our priorities for this new year. 72 00:04:42.000 --> 00:04:46.000 Yeah, and a big piece of that is when you're looking at your calendar, 73 00:04:46.000 --> 00:04:48.000 you know, we're looking at what are these meetings that we're on. 74 00:04:48.000 --> 00:04:50.000 And then what department do they pertain to, right? 75 00:04:50.000 --> 00:04:54.000 And then whatever department they pertain to, that's the person that we should be meeting with 76 00:04:54.000 --> 00:04:57.000 is the director of that department or the head of that department, right? 77 00:04:57.000 --> 00:05:02.000 Because we shouldn't have to be on any meetings if we're on the meetings more than we're coaching that person. 78 00:05:02.000 --> 00:05:05.000 Then we're just putting a bandaid where it needs stitches, essentially. 79 00:05:07.000 --> 00:05:11.000 Any more as an Asian quick break just to let you know that we've been starting to post on LinkedIn 80 00:05:11.000 --> 00:05:12.000 and want to connect with you. 81 00:05:12.000 --> 00:05:15.000 All right, so send me a connection request and note letting me know that you listen to the show. 82 00:05:15.000 --> 00:05:17.000 And I will accept it. 83 00:05:17.000 --> 00:05:21.000 There's anyone you think that we should be connected with, tag them in one of my relay lists posts. 84 00:05:21.000 --> 00:05:23.000 And I will give you all the love in the world. 85 00:05:23.000 --> 00:05:25.000 All right, so let's get back to the show. 86 00:05:27.000 --> 00:05:30.000 Right, that's like such a, like hopefully everyone like caught that. 87 00:05:30.000 --> 00:05:34.000 So rather than let's say Alex sitting in on the marketing department meeting 88 00:05:34.000 --> 00:05:38.000 where there's also a marketing director, right, rather than me sitting in on that meeting. 89 00:05:38.000 --> 00:05:40.000 But what happens when I'm on that meeting? 90 00:05:40.000 --> 00:05:43.000 Everyone's going to look at me after everyone says a sentence and says like what does Alex think? 91 00:05:43.000 --> 00:05:44.000 You know what I mean? 92 00:05:44.000 --> 00:05:49.000 And so what is happening is that I'm not actually giving the, I'm not delegating the decision making. 93 00:05:49.000 --> 00:05:54.000 I'm not delegating the authority and the power to the director who we're putting there to do those things. 94 00:05:54.000 --> 00:05:59.000 But instead, I inevitably just like because I meet and just because you are you, 95 00:05:59.000 --> 00:06:02.000 you're the entrepreneur, you're always going to have the final say. 96 00:06:02.000 --> 00:06:04.000 And so everyone on the team is just going to look at you. 97 00:06:04.000 --> 00:06:07.000 And then what it also does is they don't think is creatively. 98 00:06:07.000 --> 00:06:10.000 They don't double check things the way they probably should. 99 00:06:10.000 --> 00:06:13.000 Because in their mind, they're also thinking, well, if there's something wrong, 100 00:06:13.000 --> 00:06:14.000 Alex will catch it. 101 00:06:14.000 --> 00:06:15.000 There's something wrong. 102 00:06:15.000 --> 00:06:16.000 Lay a little catch it. 103 00:06:16.000 --> 00:06:21.000 And the route is that you are also sitting in and you're probably riding shotgun being a little bit more passive. 104 00:06:21.000 --> 00:06:24.000 Being like, they've got this. I'm just here to, here to observe. 105 00:06:24.000 --> 00:06:28.000 And so both people, both parties, think the other party is paying more attention. 106 00:06:28.000 --> 00:06:34.000 And then you have like planes missing each other because no one's double checking because everyone thinks the other person is. 107 00:06:34.000 --> 00:06:39.000 And so for us now, we're getting off of all of those meetings that we were on for the departments. 108 00:06:39.000 --> 00:06:44.000 And we're just meeting with the heads of the departments that they can truly run that on their own. 109 00:06:44.000 --> 00:06:49.000 And then we can coach them and help them grow through the sticking points that we just went through. 110 00:06:49.000 --> 00:06:55.000 Because in reality, yes, like the coolest thing about our business has been that we've had to grow as entrepreneurs. 111 00:06:56.000 --> 00:07:10.000 And so like since this is our first time doing it, we have, we know exactly what growth beliefs we had to break going back from, you know, two, three million dollars a year when we started till like now. 112 00:07:10.000 --> 00:07:12.000 And so we know what each of those growth groups was like. 113 00:07:12.000 --> 00:07:20.000 And so when these guys are now at running an apartment that's 20, 30 people, that's the equivalent of a business that's doing three to 10 million a year. 114 00:07:21.000 --> 00:07:30.000 And so we know what limiting beliefs we had that broke us from three to 10 broke us from 10 to 30 broke us from 30 to, you know, whatever where we're on now. 115 00:07:30.000 --> 00:07:35.000 And so anyways, that's, that's what we're focusing on for this new year. 116 00:07:35.000 --> 00:07:48.000 And for you guys, I would, I would at least pair everything that you want to do with something that you're going to stop doing or sacrifice in order to allow there to be a vacuum for the new thing that you're going to put in. 117 00:07:48.000 --> 00:07:53.000 And probably be surprised that it will work out a lot better for you. 118 00:07:53.000 --> 00:07:56.000 Anyways, hopefully that was useful for you. 119 00:07:56.000 --> 00:08:01.000 If you guys dug this, you know, shoot a comment, you like tag someone. 120 00:08:01.000 --> 00:08:05.000 This is something that we're also learning our dynamics, we're not usually able to do together. 121 00:08:05.000 --> 00:08:14.000 So it's like, it's fun for us to learn this and you guys will watch us step on each other and like, by each other, like my foot in her mouth or her foot. 122 00:08:14.000 --> 00:08:19.000 You know, fighting is too. We actually are on video together a lot. It's just not facing towards. 123 00:08:19.000 --> 00:08:22.000 It's usually facing towards the team. 124 00:08:22.000 --> 00:08:28.000 Yeah, that's true. And we're also usually not only at the same frame, we're like zoom calling with like 20 other people on here. 125 00:08:28.000 --> 00:08:36.000 Anyways, it'll, it'll be fun for us to learn because we're going to hopefully start a show this year, the Alexander show, which will be like a full full full length YouTube thing. 126 00:08:36.000 --> 00:08:40.000 We'll talk a little bit more about our business less about Jim stuff. 127 00:08:40.000 --> 00:08:45.000 That way we can separate it because I know I've been talking a lot about like our business on here and I want to keep this more towards. 128 00:08:45.000 --> 00:08:51.000 Jim's and fitness, but like there's still tons of things that we're learning as we scale this thing that I feel like we want to share. 129 00:08:51.000 --> 00:08:56.000 Gary Veeve said something the other day that has been like really motivating for us from a contest standpoint. 130 00:08:56.000 --> 00:09:01.000 He's like, who here would go back and watch Jeff basso's. 131 00:09:01.000 --> 00:09:06.000 You know, packing books when Amazon was only doing 10 million here. 132 00:09:06.000 --> 00:09:12.000 Like everyone would go back and watch those videos of Jeff basso's like it's talking about what his day was like. 133 00:09:12.000 --> 00:09:24.000 And so like selfishly part of this, this like us documenting this journey is so that hopefully when we hit the big, big, you know, I mean, our starting pre big, but like the things that we want to accomplish. 134 00:09:24.000 --> 00:09:28.000 We can look back and be like, this is, this is what we were thinking at that point. 135 00:09:28.000 --> 00:09:34.000 This is these were the thoughts we were thinking these were the growth things that we had to break at each point in our growth path. 136 00:09:34.000 --> 00:09:37.000 So anyways, hope you guys dig it. 137 00:09:37.000 --> 00:09:45.000 Thank you, Prince. Appreciate that. Otherwise, drop a comment, drop a like and lots of growth from Alex. 138 00:09:54.000 --> 00:09:57.000 You