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Good morning everyone and welcome to the Jim Sugars podcast. I'm here having a cup of coffee with Charlie

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who is aggressively biting my finger. Um, Charlie's my dog, for those of you don't know. He's a tiny little

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any-bitty dog, really my wife's dog, but now he just clings to me. Anyways, um, the topic I wanted to

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bring up today is um, basically about serving customers and I think most people have probably heard a

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million things on this topic and so I'm gonna try and take a little bit of a different approach or at

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least a more tactical approach. Um, one of the things that I've seen within the coaching space and

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you know, even you blog posts and content that's out there is that a lot of, you know, gurus and

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guides or whatever we'll say. Like, yeah, you've got to, you've got to serve your customer the

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highest ability. Um, blah, blah, blah. And it's not that it's not true. It is. But what that is,

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it's kind of like general theory and I just don't see many people like getting wealthy on that.

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You know what I mean? Like, no one's been like, oh my god, I need to, I need to serve my clients at a

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higher level. Like, duh, you know what I mean? Like, they don't think about it like that. So, um,

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the reason that all the guys that we, you know, coach have like just such immediate turn rounds is

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that like, we don't really do much strategy. We do a lot of tactics, which is like, okay, wave your

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initiation fee, ask for referrals if they, you're sorry, like, uh, you know, have an initiation fee and

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wave it if they give you the name of three friends. It's something that's immediately actionable and

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they're like, oh my god, it's like, yeah, it multiplies the effect of all of your paid advertising.

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And they're like, wow, that's awesome. I'm like, yeah, something's immediately useful. Is it a

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strat? I mean, the overarching strategies get more referrals. Sure. But how, you know what I mean?

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It's an easy example of just a tactic, right versus a strategy. Um, so one of the things here, like,

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having a good product or service is obviously really important. But I would go as far to say that

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if you, if you, if you were so sold, like, you were just like a zealot for your own service and

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believe it or not, like, I've met a lot of gym owners, um, who aren't zealots for their own service.

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Like, they, you know, they probably wouldn't have their parents work out at their gym. You don't

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mean they're ashamed of the level of service as some of their trainers will give in some of the

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sessions and the level of support that they provide. And so I would postulate. I would guess.

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Um, that, uh, if you, like, our business was able to blow up once I was just, I mean,

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I'm like, totally in love with our customers, right? Like, almost like romantically in love with

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our customers, everything we possibly could to serve them. Um, and so that's the difference

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between, um, I'll give you a business example and then I'll give you a fitness example. That's

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the difference between, you know, saying, Hey, we want you to run this promo. It's, you know,

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here's the, here's the name of it. Uh, you should, you should charge as much for it. Um,

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yeah, send out a few emails, you know, make a few Facebook posts and it'll be great. Um,

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versus saying, Hey, this is the promotion you're going to run this week. Here's the five emails.

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Here's how you put it into your auto responder. Here's how you segment your audiences. Each one

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of those has a video. Here's, um, the five Facebook posts that I want you to make with the images,

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inside of your group. Here's the text campaign and the text blast that I want to go out to your

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nurture list, um, and your active clients. Uh, here's the landing page that you're going to push

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them all to. Here's the actual poster that's already been done up so that you can print it out

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and put it inside of your gym in the bathrooms, which is where I'd recommend doing, because that's

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where everyone sees and then obviously on the front door. Um, and then here's how, here's a one

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page explanation that you can use during your trainer, or we call them trainer workshops,

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but you're training weekly meetings, um, so that you can sell them on the concept of selling it,

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right? Like you got to get them on board. And then, um, here's the actual workouts that you can do

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for the program that we'd recommend. You can do it on your own. Obviously you can come up with

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your own stuff, but here's one, if you don't feel like thinking about it. So like you see the level

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of like execution difference between like what a traditional like, oh no, you quote guru would do

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and that, um, and that's why most traditional quote gurus have like one out of 20 people who are

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successful and it's because that person is just a massive action taker, right? Versus taking all

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the action on behalf of the customer, right? And so a fitness example would be like kind of what

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a lot of us are guilty of, right? It's just saying like, you know, like you already know how to eat

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well, like don't eat McDonald's and like just, you know, eat some more protein and and doing that

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versus, and then, you know, there's a step above that, some people like have a basic meal plan

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template and things like that versus saying like, hey, what we're going to do is for each week,

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we're going to come up with a grocery list and we're going to come up with like normal meals that

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they're going to be able to eat every single night based on the grocery list that they had, okay?

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And then here's how they can make adjustments for each level of their meal plan if they're a guy

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or girl or if they're, you know, if they're at 2000 or 2400 or 2800, whatever it is calorie wise,

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and then go through and do every single piece and then record like with one of those like hands

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over the bowl type, you know, Facebook videos, each one of those recipes being done each week,

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so that's three different versions you got a vegan one, you've got one that's more like fish

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down the other one that's like a regular like chicken chicken and beef one.

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Real quick guys, you guys already know that I don't run any ads on this and I don't sell anything,

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and so the only ask that I can ever have are you guys that you help me spread the words,

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we can have more entrepreneurs, make more money, feed their families, make better products and have

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better experiences for their employees and customers. And the only way we do that is if you can

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rate and review and share this podcast. So the single thing that I have to do is you can just leave

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review, take 10 seconds or one type of the thumb, it means the absolute world to me, and more importantly,

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it may change the world or someone else. And you do that for each week of a specific program.

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Now let me ask you this question. If you went through the effort, one of doing that,

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do you think that people would have better results? Yeah, because you did all the thinking for

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them, like they just need to like freaking press go and just watch your heads and just live their

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life and then all of sudden lose weight and get great results, right? So that's the first thing,

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do you think they would give it a result? The second thing, and I think this is most important for

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sales, which is why I'm going to like loop this back around with the bottom line,

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if you spent all the time making that, how hard do you think you'd be able to sell that, right?

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Like if you know how much work went into this and how good it is, because you did it right,

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instead of having to do it twice, right? Like I don't know if you guys ever had a parent who said

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they'd do it right or do it twice. But I believe in that. And so it's like if you had that level

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of execution and you'd go all the way down to the minutia there to serve your customer because

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you were romantically in love with them. Like you just want to do everything to help them succeed.

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Don't you think you'd be able to sell that a lot harder? I think so. And I think that's where a lot

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of people, like I think a lot of people are proud of their product and service. I think deep down,

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they know that it's not good or not as good as it should be or not even close, right? I know

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that definitely in the beginning, my gyms weren't, I wouldn't have wanted my gyms. But you know,

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you have to look at it and be honest with yourself because I can't say the amount of gyms that I

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get on the phone with are like, we give great results to people. And like we, you know, we're we're

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unique here. We're really a family. I'm like, dude, every single gym is like that. That does not make

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you unique. But doing this level of execution for your customers is. And if you think about it

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from that standpoint, like how can I like, not how can I check the box and say I did something? Like,

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hey, here's our meal plan system. Because you, like at the end of the day, you're the only one

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who really knows how good it is because you're the one who built it, right? And so you have to

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convince the hardest person in the world how good something is. And that's yourself. And if you can

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convince yourself that what you have is truly amazing because of how much effort you put into it.

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And how many times you've gone through it and asked people for their feedback, hey, was this clear?

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Did this make sense? Was this a little bit? Okay, that was fuzzy. We'll make a new video for that.

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You do three, four, five, ten iterations on that. And that product becomes something untouchable.

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And that's something that can separate you in a marketplace. A, B, your clients will see what

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level of execution you have. And they're going to be like, wow, like these guys freaking execute. Like,

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this is unbelievable. I've never seen something that's this detail. This, this to the point,

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this easy for me to just plug and play and get the results that I've been looking for.

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Not that I think that results or everything, I'll go with that and another, and another,

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on another podcast. But yeah, that's, and when you have that level of product or service,

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that's when you can sell your ass off. That's when you can push all the way to get, you know,

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pedal to the metal. And you can push so hard on the sale because you believe in your, in your

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millions, you know, that this thing is going to help them. So if you've ever had any problem with

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sales or you're like, I'm not sure if your product service is amazing. Think about it from that

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level. Like, am I just saying, hey, you should do X, Y, and Z, or you actually go to the local

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Kroger and you buy everything and then you tell them how much that's going to be and you take

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a picture of the receipt and you say, here's the three types of meals, you know, weekly

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plans that you can have. Here's the Kroger receipt for each of them. And then so that they

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are literally have the shopping list right there with the brands and everything. And then

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you making them the, you know, breakfast lunch and dinner, not just one meal, right? And that's

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for three different templates. Yeah, dude, that's like a ton of work. I know it is, but I guarantee

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that when you do that kind of stuff, that's when your clients notice and that's when they see that

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you want to buy from beyond everyone can make a meal plan template. Everyone can tell people,

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you just need to eat healthier, but you just have to do the work and so that so you show them

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not what, but how. Anyways, have an awesome day. Hope you guys are having an amazing moment.

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And it sounds like the podcast if you did drop us a review and let us know what you, what else

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you'd like. And if you're a gym owner who would like to see how we get gyms from zero to full capacity

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in 30 days, you can go to gymlaunchsecrets.com forge slash quiz. And you'll get 4K studies there

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explaining how we did it for different gyms and how we've done it at a bajillion other ones.

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And if you're interested, you can schedule a call and we will not try to sell you promise.

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All right, have an awesome day and we'll talk to you soon. Bye!