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A lot of times I feel like we need to be reminded more than we need to be taught and this is one of those instances

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Welcome to the game where we talk about how to get more customers how to make more

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Processor and how to keep them longer and the many failures and lessons we have learned along the way. I hope you enjoy and subscribe

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What's going on everyone? I wanted to bring this video to you downtown coming in hot from Austin

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What I want to talk to you about today is a saying that we have said over and over and over again in our community and

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Some real-world applications to it and that saying is don't be cute

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And so the first time I heard this saying was from a serial CEO he was a mercenary CEO

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So basically that is is a CEO who's you know once a company like a private equity firm purchases a new company

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They go have this kind of black book of their their all-star players their SWAT team that they drop in so that they can grow the company

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Right that's kind of how it works and so he's one of these CEOs. He's one of these guys that's brought into a deal

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They they get the company and then he grows it again for the private equity usually in a three to five-year span

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And then they exit he's done this exit process four times and he was the one who told me this story

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And so he was like hey don't be cute. He has this long island accent

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Um, and I was like I don't really know what that means he's like all right, so you know when you play in backyard football

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Um, I'm not even trying to the accent and I was like yeah, and he's like so you've got

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To you know, you try and make these super fancy plays you're like all right

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We're gonna go fake left and then double fake right and then we're gonna swing around and then you're gonna pretend to be the quarterback

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And then I'm gonna throw it that way right he's like and what happens? He's like you try it and then you know

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Tommy fumbles the ball and you lose ten yards and you lose the ball right he's like instead he's like

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Put the two fat guys in the middle run to the right right and what is that he's like consistent yoddage

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And he's like don't be cute and so that story is always stuck with me because it's so true in business

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And that's what he was applying it to

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But I feel like so many of the entrepreneurs that I talked to and the ones that we work with

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um, a lot of times you know

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Myself included like we try and be cute and we try and get fancy when it's usually the fundamentals

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That breed success and one of the biggest telltale signs I think of somebody who's newer is that they do not repeat successful actions

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And that's there's two types of successful actions

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They're successful actions that you do that yield a good result and you think oh

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I did that that worked. Let me go try and do something else rather than doing more of that thing right

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That's the first way the second way is where you are paying for a system or you're paying for advice or whatever

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And the person says do it this way and then you do not repeat their successful action

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And so this is one where a lot of times I feel like we need to be reminded more than we need to be taught

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And this is one of those instances because

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Over the last probably week. I've had three separate conversations

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Two with entrepreneurs who are doing about three million a year and one with a brand new entrepreneur my

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My my neighbor. I think I've referenced them before um, and when I was talking to my neighbor

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He just bought this system so he can start flipping real estate and he's doing well

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And you know, he was he was like I think I might do it this way and I was like listen

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Until you make more than the guy who taught you that system

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You do the system exactly the way that it was outlined

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All right, you don't don't get cute

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Don't think you were you're special don't think you're snowflake just do it exactly as it's outlined

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Because there's a reason it's outlined that way

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And the two entrepreneurs that I talked to who are on our agency side who are doing about three million a year

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We just did a call and I was like hey, what are your wins from this last month?

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And both of them were like you know, you know

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We've been trying a lot of stuff and finally we decided to just

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You know do it the way that you would outlined it and we're actually seeing a lot better results

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And um, they said it kind of the tone was like I don't have reluctance the right word but like

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feeling feeling silly right

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Um about themselves that they had taken this long to do that right and the reason I'm bringing this up is that

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If you purchase a system if you take advice if you watch a YouTube video of somebody who's doing better than you at something

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Which is why I try to learn right and they're doing it a specific way

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There's a reason that they're doing it that way

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It's probably because they have the same goal that you do and probably suffer from the same

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Cons that you suffer from and they've already balanced those for the best outcome right and so

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Recently this morning. I was on um a call with our marketing uh team our traffic guys

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And I was looking at our uh funnel that were we're in the process of optimizing

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And my traffic is like man if people knew how much we work on optimizing our conversion process

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He's like I feel like they wouldn't want to change anything because they know that we've probably already tried it

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And I wanted to at least pay homage to that because right now um, we're maybe

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I'd say three weeks into optimizing this conversion process of series of pages and copy and messaging and whatnot

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And even in those three weeks we've already tested over a hundred different pieces of

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This conversion process this funnel this series of landing pages the messaging etc

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And so that means we've changed the headlines a handful of times we've changed the buttons

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We've changed the flow of the pages

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We've changed where each one leads multiple times and so these iterations stack and stack and stack and stack

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And so if I'm going to eventually show someone hey, this is how it works

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What do you think the chances are that if they change something it's going to be better

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Probably low right and so the thing is is that we somehow you know

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I think it's an ego thing as entrepreneurs like we always think we're special

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We think we're different we think we're smarter whatever um, but my word of my my rule of thumb for me is until I'm doing as well

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Or better than the person who taught me this thing do not change it

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Replicate before you get fancy right and so that's where you know doing the boring work

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Don't be cute those kind of sent we need to be reminded more than we need to be taught like those sayings are

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Provasive in our community because I think they are the things that are the bedrock of successful entrepreneurship

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And it's repeating successful actions and there are certain points where once we get this conversion process

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Optimized where I think it should be I probably won't change I won't be pushing as much attention to that

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I'll be pushing more of my attention towards filling the top side right so right now

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We just I'm putting enough attention on bringing in traffic so that I can find the optimal way of converting that traffic

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But once I feel like the numbers are optimized

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I probably won't tweak that very much because now it's a successful action

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And I want to repeat it as many times I possibly can and then I'm going to be focused only my attention on bringing traffic into the top of that conversion process

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Real quick wise you guys already know that I don't run any ads on this and I don't sell anything

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And so the only ask that I can ever have if you guys that you help me spread the word so we can not more entrepreneurs

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Make more money feed their families make better products and have better

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Experiences for their employees and customers

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The only way we do that is if you can rate and review and share this podcast

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So the single thing that I have to do is you can just leave review but take 10 seconds or one type of the thug

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It would mean the absolute will to me and more importantly it may change the world for someone else

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And so as a total side note because that's what these are for I guess

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If you are in the process of optimizing something which if you're using someone else's templates or anything like that

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Then use them the way they are there's a reason they are that way

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But if you're coming up from these things from scratch what I can tell you is that after having now done this

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I've done this optimization process a zillion times in my life now

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The the headlines and the messages the top

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That literally the first one to two things that someone reads are going to have the biggest swing on the needle

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And so many times I've spent hours and days and weeks optimizing the bottom part the the images and the pages and the

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That's right not the pages the um like the the copy bullets and things like that that are below the fold right on the newspaper

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If you if you flipped it open there's a fold and then you can flip the second half landing pages work the same way above the fold

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Is what someone sees when they land on their desktop or on their mobile phone

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That's above the fold below the fold is everything else

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I routinely have seen changes of doubling to quadrupling the throughput of a page

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Meaning the percentage of people who click to do the optimal action you want them to do

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Simply by changing the sentence at the top or the sentences at the top and the one image that someone sees

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And so if you are trying to optimize something

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If you're if you're below if you're way below where you need to be

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Don't even worry about anything below the fold and in fact you could probably spend

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90% of your attention above the fold and get way higher returns than your time than everything below the fold

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And I can't say the amount of times we're literally just deleting everything below the fold got us better

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Better throughput on those types of pages and actions than even putting anything there to begin with right and so um

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Just recently I changed the headline of our landing page for

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agencies who are going to be partying with us for our Alan software and

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We three x the the throughput of that one page simply by changing the headline right

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And on our scheduling page, which is the third step in this process

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We five x the throughput by removing a headline that was there we didn't even add anything

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We literally removed something that was there and so um

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Which was hey, you know, you finished this process the next step is this we just took out you finished this process

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Basically and so people are like oh, I'm not done. I need to take this next step

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And so it's just this huge massive jump by removing something that was there

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And so all of this at least for me is this continuous reinforcement that we need to be reminded more than we need to be taught

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We need to repeat successful actions when they're there if someone gives this advice or we're taking advice from someone

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Especially for paying for that advice to not take advice is akin to literally burning your money

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Right because this person or this youtuber or this this thing that you're you're trying to learn from this person trying to learn from

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Has already suffered the consequences of trial and error and so why would you not at least just duplicate

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Replicate their process and what they're doing first and then when you surpass or at least match them

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Then and only then you will have the understanding of the process to improve it and the thing is is a lot of times

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People will become experts because of how many failures they have if the first time you set up this the plate you hit a home run

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You may not know why you did that is it because of your hipstances because when you dropped your dropped your elbow

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Was it because you kept your eye on the ball like there's so many other factors

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But if you want the shortcut to getting to where you want to go

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Replicating other people's success repeating successful actions both on yourself and what other people have done

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Is one of the shortest paths to getting there and so

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Anyhow

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Don't be cute

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Don't try and get fancy don't run the the super crazy whatever play

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Just look at the fundamentals follow the steps only iterate after you've duplicated

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The results of the person you're trying to learn from and so that was my message for you today. That was top of mind

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The same advice I gave the teen year old my neighbor who's flipping real estate right now really proud of him

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And the same advice I gave people we're doing three million plus a year is

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Don't be cute

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Repeat successful actions we need to be reminded more than we be taught and then just keep doing the same things over and over and over again

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And you will get outsized returns. So anyways have a happy day

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hope your marketing is converting like crazy money and

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Read leading you to financial wealth and freedom only to realize that it is empty and that

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In the process you will turn most of the people that who know you secretly against you

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They won't purposely tell you that but they secretly envy you and that's okay

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Because I'd rather be and be then pitted. So with that have an amazing day and I'll catch you guys on the flip side. Bye