WEBVTT

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I see businesses three core skills.

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It's like you got to learn how to build,

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you got to learn how to sell, and you got to learn how to lead.

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Welcome to the game where we talk about how to get more customers,

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how to make more per customer, and how to keep them longer.

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And the many failures and lessons we have learned

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alone the way.

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Hope you enjoy and subscribe.

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What was the front end?

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Was it like a course or was it straight into the licensing model?

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Like I think the back end was like the full suite, right?

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PSX amount per year and have access to everything.

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Yeah, the gym launched the original product for the first five years

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was 16,000 for 16 weeks.

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So 16K, 16 weeks, not some bucks a week.

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And gym owners would make significantly more than that

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in new new contract sales, cash or prong, cash collected, etc.

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It definitely was not a course.

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And I think that's where we parted from that probably five years ago.

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I saw the course business world.

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There's nothing wrong with that, but it was that,

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especially because we're niche, you know what I mean?

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So you've got 50,000 gyms at micro gyms.

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I'm not going to, you know, if I wanted to sell 2,000 gym owners

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of a thousand bucks a pop, I'd make two million dollars.

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Like that's just not super interesting.

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But if I sold 2,000 gym owners at, you know, 100,000 dollars

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pop, it's like 200 million, it's much more interesting.

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So it's like, how can we, how can we do that?

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But no, for us, it was implementing an entirely new business model

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because with the implementation of like the acquisition system,

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other holds the business to become clear.

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It's like, oh, you're pricing when your firm, you know, business is off.

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And hey, these are the new membership options you should be selling.

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This is how you should lay out your floor.

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This is how you should be comping your coaches.

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This is how you should comp your sales guy.

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There's all these other problems that came up as soon as we saw the first problem.

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So the first one was really just kind of an accelerator

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to get them people in the door, get them cash in the pocket.

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And the second one was to buy them time back and transition

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from a job to an asset.

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Got it.

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And so that was a front end.

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Your front end was 16,000 for 16 weeks.

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What was the back end behind that then?

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42.

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42.

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Was that the licensing where they get like access to like basically the done

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done for you?

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Licensing.

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One was just a truncated duration, yeah.

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Okay, got it.

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Because they could use the ads.

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They could use the pages.

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They could use everything we'd already built.

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Just press go and just put their name on it.

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But they could use it only for that 16 weeks.

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Was that the?

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Yeah.

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Uh, okay.

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So it's a pretty seamless transition into the 40

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because it's just more of what they already paid.

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A lot of four and got value.

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My favorite upside.

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More of what you already got.

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Yeah, more of what you already got,

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which you probably liked and enjoyed and got results from.

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So now you want to keep using it.

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Ah, make sense.

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All right, I'm glad to ask that question.

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Very simple business.

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Well, and I'll tell you, I've run.

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All right, here, I'll say it.

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I made learn about as damn complicated as it can get.

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I've made other businesses.

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Actually, actually, my superpower is I,

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I complicate things like I go in and I'm like,

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oh, let's, you know, let's see.

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How do I do this?

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And lately, I'm just like, and I swear,

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I think it's because we had a baby.

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So I have like limited energy.

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So I'm just like, you know, like let's not do that.

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Let's not do that.

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Let's definitely not do that.

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Let's just do this.

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And like, let's just do this and do a lot of it.

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And you've talked about this in your podcast before,

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where you're like, a lot of entrepreneurs,

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especially in the information space,

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will get to a certain size.

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And they just like think it's over

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and start launching everything else.

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And it's like, too, you barely got started.

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Like, there's such a huge market.

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I have a friend, a really good friend of mine.

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He owns a pizza restaurant.

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So I was like, jiving with him a few weeks ago,

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telling him ways and strategies to use the internet.

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Well, I don't see anyone doing this.

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I'm like, this is how you can get business using the internet.

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It's like not hard.

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And he's just looking at me like,

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completely like, right?

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And I just happened to go Google this.

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And I was shocked.

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There's 42,000 pizza restaurants in the country.

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And I was like, oh, man.

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I think it's 40.

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So it's 42,000 non-franchised, non-corporate owned.

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So it's, yeah, it's like, it's 42,000 independent pizza.

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Which, first of all, by the way,

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that was a really easy data point to get.

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And I was like, wow, that was cool.

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Like, Google had it right at the top.

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And I was actually thinking of you.

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I'm like, this market needs to be Alex Ramozi.

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Like, these guys don't know what they're doing

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about how to get business.

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But all right, I have a question.

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I don't know if you're publicly on the record about this.

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What's the next book you're writing?

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$100 leads.

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Nice. Love it.

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So your book, that's how I came to know of you.

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And I feel like a lot of people are kind of

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getting to know of you from all the places.

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I've kind of seen stuff about Jim launch and all of that.

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But your book, and then the book came out.

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So this is funny. I'll give the backstory.

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It was like, everyone starts talking about it.

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I'm like, who the hell is this guy talking about offers?

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Like, what is this $100 million offer?

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It's like, what is this ridiculous?

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So I was like, I got to look at this.

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Like, I've been in this space for 20 years.

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I don't know what this guy is.

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So I open the book.

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I start reading it.

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And I'm like, that's the one question, by the way,

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that I have.

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So I teach copywriting.

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I teach everything.

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The one question I have always struggled to answer for students

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is, how do you make a good offer?

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And like, I could just never really answer it.

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It's a tough question.

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And so nowadays, it's just like, go buy Alex's book.

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Like, that book's got the full framework.

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And I also say, good luck because it's freaking hard.

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You'll spend more time trying to check off the boxes

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in that book than ever, but that's by design.

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So $100 million leads.

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So you're going to share systems to generate leads,

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paid, organic, all anything else that you've got.

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You shared about that?

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Yeah.

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So there's four ways that a person can let

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another person know about a thing.

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And then there's two strategies in addition to that.

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So there's six in total.

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But the other two leverage the first one.

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That's awesome.

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All right.

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Awesome.

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Do you have a rough idea when it's coming out?

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I'm guessing Q1.

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I finished the final, I like the first draft this last weekend.

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And so I'll have to go through second drafts and edits

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and all that kind of stuff.

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And then usually, I'm guessing that'll probably take 12 weeks.

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And then from there, it'll take 12 weeks to get it published

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and all that kind of stuff.

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So probably six months ish from now, Q1.

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Awesome.

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All right.

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So let me ask you this question.

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You kind of alluded to it earlier.

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Will you ever operate another business?

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Or is it just investor from here on for you?

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It depends how you see the the hold co operations.

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You know, I mean, because it's,

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if you think about Warren Buffett and Charlie,

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I think they definitely are active in, you know,

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Berkshire Atheway, they have 19 employees, etc.

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Now, is doesn't require do any of the portfolio

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companies require them to grow?

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No, absolutely not.

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But they're actively involved in trying

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to, you know, fixing.

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Now, obviously, they're much older now than they've taken.

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But it's not looking at what they're doing now.

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It's looking at what they did to get here, right?

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I think they were working a lot.

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And so, you know, it's the same degree.

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That's, that's very much how my time has spent

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is it's almost all helping the portfolio companies,

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but not actually selling something.

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That makes sense.

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So, so that, and I was actually going to ask you,

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it sounds to me very Berkshire Atheway.

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And I was going to be like,

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do you have any employees at acquisition.com?

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I have seen the office you work out of.

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So I did see that take talk video.

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Can't, can't fit many employees into that office.

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So do you, do you have any official employees

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of acquisition.com?

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Yeah, we have a full, very fancy.

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Okay, awesome.

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And so what, what are they doing?

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Other than obviously, the support staff

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to help support you.

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I know I've worked with your assistant who's awesome,

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but do you have people that are out there looking for deals,

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analyzing the deals?

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What is the support staff will play?

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Yeah, I mean, there's definitely the deal,

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the deal analysis side.

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That's a decent amount of bandwidth.

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But if we were to divide the company up 75% of it

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is supporting the portfolio companies.

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And so that's basically everything we can

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to help each of the departments of each of the companies grow.

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So we've got people who are experts in marketing,

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people are experts in sales,

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expert in all these different components

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so that we can help them grow.

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Oh, that's excellent.

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Okay, so you have people that work full time

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for acquisition.com whose job is to coach

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whatever their expertise is into the portfolio companies,

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whether it be sales or marketing or any of that.

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Yeah, I wouldn't use the word coach, but yes.

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Support, is that better?

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So why not use the word coach?

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I'm curious, why'd that get you laughing?

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What's wrong with that word?

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Mostly because I think it has a different connotation.

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You know what I mean?

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I would say this is much more, you know,

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advice counsel than it is like coaching.

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You know, they're not on accountability calls

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and stuff like that.

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They're more like, this is how you need to lay out

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this department, this is the construction of these

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the way that we're going to recruit these people.

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Like we need to switch the software up things like that

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rather than like, hey, did you do the things you did last week?

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You know what I mean?

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It's a little kind of consultant slash,

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like almost like a board member.

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Much, yes, it's much more akin to that.

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Okay, got it, got it, got it.

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Well, that's a good, that's a good difference

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and I'm glad you brought that up.

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All right, so let's pivot to social media.

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It's a lot of work, man.

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00:08:16.280 --> 00:08:17.600
Why not just do some paid stuff?

261
00:08:17.600 --> 00:08:18.440
What's going on?

262
00:08:18.440 --> 00:08:21.520
Like, and let me, let me share why I'm saying this.

263
00:08:21.520 --> 00:08:23.080
So I'm loving it.

264
00:08:23.080 --> 00:08:27.080
I'm not going to complain and my social media is blowing up,

265
00:08:27.080 --> 00:08:29.440
but we were just talking about this before our interview

266
00:08:29.440 --> 00:08:32.560
started where my head AV guy was like, man,

267
00:08:32.560 --> 00:08:35.040
we're just like, it is so crazy how fast we burn

268
00:08:35.040 --> 00:08:37.240
through the stuff we shoot because we'll, one week

269
00:08:37.240 --> 00:08:39.520
we'll be like, yeah, we're two months ahead.

270
00:08:39.520 --> 00:08:42.320
And it's like, hey, man, I'm about to run out of content

271
00:08:42.320 --> 00:08:44.960
like three days, so like, can we film more?

272
00:08:44.960 --> 00:08:46.440
And I'm like, we just film.

273
00:08:46.440 --> 00:08:48.960
And so it is exhausting, but I'm seeing, you know,

274
00:08:48.960 --> 00:08:51.320
your stuff and you're, you're very prolific.

275
00:08:51.320 --> 00:08:53.120
You made a video recently, we talked about like,

276
00:08:53.120 --> 00:08:55.880
kind of how much you spend just on it.

277
00:08:55.880 --> 00:08:58.960
So I'm curious, you came from paid, you did a ton of paid

278
00:08:58.960 --> 00:09:00.160
and then all of us on one day, you're like,

279
00:09:00.160 --> 00:09:01.920
I want to do organic, like a lot of organic.

280
00:09:01.920 --> 00:09:03.720
Talk me through that mindset.

281
00:09:04.640 --> 00:09:06.080
Well, the first one was, so we,

282
00:09:06.080 --> 00:09:07.880
I said, just know now that there's six ways

283
00:09:07.880 --> 00:09:08.800
you can get customers, right?

284
00:09:08.800 --> 00:09:10.880
So you can do paid ads, you can do content marketing,

285
00:09:10.880 --> 00:09:14.040
you can do cold outbound, or you can do warm outbound,

286
00:09:14.040 --> 00:09:16.240
where you can do referrals, you can do affiliates, right?

287
00:09:16.240 --> 00:09:17.800
So there's kind of like the six strategies

288
00:09:17.800 --> 00:09:19.880
you can do to get people, right?

289
00:09:19.880 --> 00:09:22.640
I had built the company using five of those six.

290
00:09:22.640 --> 00:09:25.200
So I've used each of those five in different companies

291
00:09:25.200 --> 00:09:26.920
that we've owned and installed.

292
00:09:26.920 --> 00:09:28.960
The one that I hadn't done is I've never built

293
00:09:28.960 --> 00:09:30.080
an organic base brand.

294
00:09:30.080 --> 00:09:32.600
And so it sounded fun to try and do something

295
00:09:32.600 --> 00:09:33.600
that I hadn't done before.

296
00:09:33.600 --> 00:09:35.760
That was honestly the primary thing.

297
00:09:35.760 --> 00:09:38.240
The second reason was that I knew that

298
00:09:38.240 --> 00:09:41.440
for what I wanted to build, I would want it to be inbound.

299
00:09:41.440 --> 00:09:44.320
Like deals are not sales, you know what I mean?

300
00:09:44.320 --> 00:09:47.200
It's a partnership for a very long-term commitment.

301
00:09:47.200 --> 00:09:49.160
You have to come in with trust,

302
00:09:49.160 --> 00:09:52.360
especially because we're in a minority stakeholder situation.

303
00:09:52.360 --> 00:09:54.800
Like we have to be able to lead with influence

304
00:09:54.800 --> 00:09:58.080
rather than with legal, you know, arm twisting,

305
00:09:58.080 --> 00:10:00.200
which is how I prefer not to live my life.

306
00:10:00.200 --> 00:10:02.880
And so kind of solving backwards from the problem of like,

307
00:10:02.880 --> 00:10:04.720
how do I get lots of people who already trust me

308
00:10:04.720 --> 00:10:06.240
to want to work with me for the long term?

309
00:10:06.240 --> 00:10:07.960
It's like, well, then they should have consumed a lot of my stuff.

310
00:10:07.960 --> 00:10:09.720
So I can either do a paid thing,

311
00:10:09.720 --> 00:10:12.520
but that's still more salesy and we're buying, not selling.

312
00:10:12.520 --> 00:10:13.960
So we're in a reverse situation.

313
00:10:13.960 --> 00:10:16.200
So I had to kind of reverse the funnel

314
00:10:16.200 --> 00:10:18.000
and make it off of inbound.

315
00:10:18.000 --> 00:10:19.880
And so that's why I did it off organic.

316
00:10:21.720 --> 00:10:24.040
Hey guys, love that you're listening to the podcast.

317
00:10:24.040 --> 00:10:26.840
If you ever want to have the video version of this,

318
00:10:26.840 --> 00:10:29.440
which usually has more facts, more visuals, more graphs,

319
00:10:29.440 --> 00:10:30.800
you know, drawn out stuff,

320
00:10:30.800 --> 00:10:33.920
sometimes it can help hit the brain centers in different ways.

321
00:10:33.920 --> 00:10:34.960
You can check out my YouTube channel.

322
00:10:34.960 --> 00:10:36.680
It's absolutely free to check that out.

323
00:10:36.680 --> 00:10:37.760
If that's what you are into.

324
00:10:37.760 --> 00:10:39.560
And if not, keep enjoying the show.

325
00:10:41.760 --> 00:10:45.000
Right around the time that I saw you really go deep into it

326
00:10:45.000 --> 00:10:47.800
was right around the time that I was thinking about it.

327
00:10:47.800 --> 00:10:50.280
I have not done cold outbound,

328
00:10:50.280 --> 00:10:52.320
but of all the ones that you mentioned,

329
00:10:52.320 --> 00:10:55.360
the only two I've not done are cold outbound.

330
00:10:55.360 --> 00:10:56.520
I've done a little warm outbound.

331
00:10:56.520 --> 00:10:58.200
I could probably do better with that,

332
00:10:58.200 --> 00:11:00.240
but I had not done organic at all.

333
00:11:00.240 --> 00:11:03.000
And mostly the reason I had not done organic was

334
00:11:03.000 --> 00:11:04.480
it is a time commitment.

335
00:11:04.480 --> 00:11:06.600
But mostly also I'm a bit of a private person.

336
00:11:06.600 --> 00:11:09.840
So the idea of me talking about my relationship with my wife

337
00:11:09.840 --> 00:11:13.800
or whatever, it just didn't really settle with me.

338
00:11:13.800 --> 00:11:16.240
And so this is a funny story and I'll appreciate this.

339
00:11:16.240 --> 00:11:19.120
So we use some of the same resources

340
00:11:19.120 --> 00:11:21.480
and the sense of consultants that work with us.

341
00:11:21.480 --> 00:11:25.240
So the first time he came down to flew down the film with me,

342
00:11:25.240 --> 00:11:27.800
he's talking and he was telling me a lot about kind of stuff

343
00:11:27.800 --> 00:11:29.360
that you and him have done together.

344
00:11:29.360 --> 00:11:30.960
He keeps talking and I'm like, all right,

345
00:11:30.960 --> 00:11:32.600
when you went to film with Alex first time,

346
00:11:32.600 --> 00:11:33.840
how many videos did he do?

347
00:11:33.840 --> 00:11:34.960
And he's like, he had a hundred.

348
00:11:34.960 --> 00:11:36.520
I'm like, we're gonna do a hundred and one.

349
00:11:36.520 --> 00:11:37.800
And he's like, I don't want to,

350
00:11:37.800 --> 00:11:39.600
I was like, we're gonna do a hundred and one.

351
00:11:39.600 --> 00:11:41.600
He's like, we don't really need to beat Alex.

352
00:11:41.600 --> 00:11:44.080
I was like, damn it, I said we're gonna do a hundred and one.

353
00:11:44.080 --> 00:11:45.520
But I was arguing with him

354
00:11:45.520 --> 00:11:47.360
because he would tell me to do a certain topic, right?

355
00:11:47.360 --> 00:11:49.760
And I was like, how we'll talk about that, right?

356
00:11:49.760 --> 00:11:52.160
And boom, he'd be like, let me show you, right?

357
00:11:52.160 --> 00:11:54.000
And of course he would show me your channel.

358
00:11:54.000 --> 00:11:56.800
And so I studied your channel, I like the mix.

359
00:11:56.800 --> 00:11:59.880
I think it's very, very meticulously done.

360
00:11:59.880 --> 00:12:02.240
You can see the balance of like,

361
00:12:02.240 --> 00:12:05.320
hey, sticking to the point of like, you know, that attracts that.

362
00:12:05.320 --> 00:12:06.800
But then come up, sometimes kind of

363
00:12:06.800 --> 00:12:09.880
veering off and getting personal.

364
00:12:09.880 --> 00:12:12.520
What's interesting is I would watch your content

365
00:12:12.520 --> 00:12:13.720
for more of the professional side.

366
00:12:13.720 --> 00:12:14.720
But I just told you earlier,

367
00:12:14.720 --> 00:12:17.160
I'm like, I've seen your flannel shirt,

368
00:12:17.160 --> 00:12:18.360
your flannel video.

369
00:12:18.360 --> 00:12:20.200
I thought that was freaking hilarious.

370
00:12:20.200 --> 00:12:21.800
I've seen your office video.

371
00:12:21.800 --> 00:12:25.280
So actually it does help for people that are following you

372
00:12:25.280 --> 00:12:26.680
till I kind of see that other side.

373
00:12:26.680 --> 00:12:28.640
Like your Chipotle thing, dude, makes me laugh.

374
00:12:28.640 --> 00:12:29.840
Like every time I go to Chipotle,

375
00:12:29.840 --> 00:12:31.520
every single time I eat Chipotle,

376
00:12:31.520 --> 00:12:33.240
I'm like, I think about Alex Ramose.

377
00:12:33.240 --> 00:12:36.440
So you somehow branded yourself long to Chipotle now.

378
00:12:36.440 --> 00:12:37.920
But that stuff really helps.

379
00:12:37.920 --> 00:12:40.640
And so when I got started with it,

380
00:12:40.640 --> 00:12:42.000
I wanted just outreach.

381
00:12:42.000 --> 00:12:43.400
I was like, I'm really tired.

382
00:12:43.400 --> 00:12:44.600
Here is what I was tired of.

383
00:12:44.600 --> 00:12:47.440
I was tired of every time someone sees my face,

384
00:12:47.440 --> 00:12:48.560
it's commercial.

385
00:12:48.560 --> 00:12:52.120
It's an ad, it's me holding something, me saying come.

386
00:12:52.120 --> 00:12:53.800
Yeah, and I was like, I would love them

387
00:12:53.800 --> 00:12:54.920
to have different places in my life,

388
00:12:54.920 --> 00:12:57.240
not love to be able to, every time someone sees my face,

389
00:12:57.240 --> 00:13:00.160
I want them to be like, oh, what is he up to say today?

390
00:13:00.160 --> 00:13:02.960
And so organic was the best way to do that.

391
00:13:02.960 --> 00:13:04.320
For anyone who's listening or watching,

392
00:13:04.320 --> 00:13:05.760
organic will take some time.

393
00:13:05.760 --> 00:13:07.280
But man, once it starts to take off,

394
00:13:07.280 --> 00:13:09.560
it's like a freaking freight train that, you know,

395
00:13:09.560 --> 00:13:11.240
like right now we're getting on YouTube alone,

396
00:13:11.240 --> 00:13:13.200
like 15 million views a month.

397
00:13:13.200 --> 00:13:14.600
I don't even know how to process that.

398
00:13:14.600 --> 00:13:17.120
It's like, it's growing so fast.

399
00:13:17.120 --> 00:13:19.440
So what's your favorite social media channel?

400
00:13:19.440 --> 00:13:21.760
Let's say gun to head, you got to lose them all,

401
00:13:21.760 --> 00:13:22.680
you get to keep one,

402
00:13:22.680 --> 00:13:23.800
which is the one that you think.

403
00:13:23.800 --> 00:13:26.280
To consume or to, to consume or to post them.

404
00:13:26.280 --> 00:13:28.320
Not to post for your business.

405
00:13:28.320 --> 00:13:29.680
I like YouTube.

406
00:13:29.680 --> 00:13:30.680
YouTube, what about YouTube?

407
00:13:30.680 --> 00:13:33.080
YouTube and, I would have said, YouTube slash podcast,

408
00:13:33.080 --> 00:13:34.400
I just like the long form stuff.

409
00:13:34.400 --> 00:13:35.320
You know, I mean, the long form stuff,

410
00:13:35.320 --> 00:13:37.400
you can go so much deeper into topics.

411
00:13:37.400 --> 00:13:39.760
I feel like you can provide a lot more value

412
00:13:39.760 --> 00:13:41.880
in a, in a real way.

413
00:13:41.880 --> 00:13:42.960
Not that you can't do it in the shorts,

414
00:13:42.960 --> 00:13:45.080
but it's, you get, you get the difference.

415
00:13:45.080 --> 00:13:47.080
It's, you can really take a part of topic

416
00:13:47.080 --> 00:13:48.320
and get somebody to understand something

417
00:13:48.320 --> 00:13:50.600
rather than just like a quick, quick heading belief shift.

418
00:13:50.600 --> 00:13:52.960
Hey, Ryan, did you hear that?

419
00:13:52.960 --> 00:13:54.080
Ryan, did you hear that?

420
00:13:54.080 --> 00:13:56.560
Long form is still better than short form,

421
00:13:56.560 --> 00:13:58.360
man, I argue about this all the time.

422
00:13:59.520 --> 00:14:01.520
You can also think about short as top of funnel

423
00:14:01.520 --> 00:14:02.960
versus middle or bottom of funnel.

424
00:14:02.960 --> 00:14:04.320
You know, that's a different way I think you about it.

425
00:14:04.320 --> 00:14:06.120
So maybe it's, I mean, again, these are preferences.

426
00:14:06.120 --> 00:14:07.040
We do them all.

427
00:14:07.040 --> 00:14:09.920
And then in terms of using its Twitter, by far.

428
00:14:09.920 --> 00:14:11.760
I'm like, you to Twitter guy, I love Twitter.

429
00:14:11.760 --> 00:14:13.080
I don't do Twitter at all.

430
00:14:13.080 --> 00:14:15.440
I don't even, I don't even know how to log into my Twitter.

431
00:14:15.440 --> 00:14:17.120
I don't know why people like Twitter.

432
00:14:17.120 --> 00:14:18.200
Well, what's so great about Twitter?

433
00:14:18.200 --> 00:14:19.240
Talk to me, like I'm not,

434
00:14:19.360 --> 00:14:21.400
I'm just not in the Twitter lane at all.

435
00:14:21.400 --> 00:14:23.880
So not to offend anyone on other platforms,

436
00:14:23.880 --> 00:14:26.600
but I think the quality of the average Twitter user is higher.

437
00:14:26.600 --> 00:14:29.640
So like the Firevajinkum, like higher IQ, I don't know.

438
00:14:29.640 --> 00:14:31.440
Like the discussions that are happening on Twitter

439
00:14:31.440 --> 00:14:33.440
are much more interesting to me than like,

440
00:14:33.440 --> 00:14:36.440
you're not gonna see like tons of viral cat videos on Twitter.

441
00:14:36.440 --> 00:14:37.440
You know, I mean, maybe there are,

442
00:14:37.440 --> 00:14:38.920
but they're just not getting served to me, I don't know.

443
00:14:38.920 --> 00:14:41.120
But like, there's just less of that.

444
00:14:41.120 --> 00:14:43.360
The other thing that don't like about Twitter is,

445
00:14:43.360 --> 00:14:45.360
kind of like more intellect.

446
00:14:45.360 --> 00:14:47.240
Yeah, it's kind of like a, it's like a,

447
00:14:47.240 --> 00:14:49.680
it's like a more maverick LinkedIn.

448
00:14:49.680 --> 00:14:50.520
You know what I mean?

449
00:14:50.520 --> 00:14:53.000
People are not necessarily more polished there,

450
00:14:53.000 --> 00:14:54.240
but the difference is that people

451
00:14:54.240 --> 00:14:56.120
are being judged on the quality of their ideas.

452
00:14:56.120 --> 00:14:58.880
So it's not just some girl who's posting butt pictures.

453
00:14:58.880 --> 00:15:03.000
It's all you got is, and because of the character limit

454
00:15:03.000 --> 00:15:04.560
at force's condition.

455
00:15:04.560 --> 00:15:06.360
And so I think a lot of people tend to draw on,

456
00:15:06.360 --> 00:15:08.280
a lot of people don't know why they're saying what they're saying.

457
00:15:08.280 --> 00:15:09.800
They just like make noise.

458
00:15:09.800 --> 00:15:11.120
And so I think there's a higher signal

459
00:15:11.120 --> 00:15:13.640
to noise ratio on Twitter overall.

460
00:15:13.640 --> 00:15:16.360
And so I think I get more value from consuming Twitter.

461
00:15:16.360 --> 00:15:18.920
And then I also think that Twitter has made me a better writer,

462
00:15:18.920 --> 00:15:20.440
because it forces me to consolidate my thoughts

463
00:15:20.440 --> 00:15:23.200
into single, like various shorter sound bites.

464
00:15:23.200 --> 00:15:24.280
Speaking of Twitter.

465
00:15:24.280 --> 00:15:27.320
So on Twitter, if I want good people to follow,

466
00:15:27.320 --> 00:15:29.400
could I go to your profile and see who you're following?

467
00:15:29.400 --> 00:15:31.120
Is that a good measure to see like some,

468
00:15:31.120 --> 00:15:33.360
like because we have similar interests,

469
00:15:33.360 --> 00:15:35.520
you know, like business people, you know,

470
00:15:35.520 --> 00:15:37.640
I'm pretty sure I would enjoy following

471
00:15:37.640 --> 00:15:38.640
the same type of people that you follow.

472
00:15:38.640 --> 00:15:40.240
So I'll just hack.

473
00:15:40.240 --> 00:15:41.080
Whatever you're doing.

474
00:15:41.080 --> 00:15:42.520
It's like one third, one third, one third, one third.

475
00:15:42.520 --> 00:15:46.480
It's like comedians, philosophy, and business.

476
00:15:46.480 --> 00:15:48.200
Those are like the three that I follow.

477
00:15:48.200 --> 00:15:49.040
Nice.

478
00:15:49.040 --> 00:15:50.040
All right, I can see that.

479
00:15:50.040 --> 00:15:51.720
So speaking of Twitter, what do you think?

480
00:15:51.720 --> 00:15:54.080
You think you think he's going to Elon Musk

481
00:15:54.080 --> 00:15:56.640
is going to get Twitter or you think it's going to fall apart?

482
00:15:56.640 --> 00:15:57.920
I hope so.

483
00:15:57.920 --> 00:15:58.440
I hope so.

484
00:15:58.440 --> 00:16:00.320
I think it'd be really good for the platform.

485
00:16:00.320 --> 00:16:01.840
And I really like the platform.

486
00:16:01.840 --> 00:16:05.360
Do you think there's a lot of fake users and robot issues?

487
00:16:05.360 --> 00:16:06.360
Sure.

488
00:16:06.360 --> 00:16:07.200
Yeah.

489
00:16:07.200 --> 00:16:08.040
I'm sure.

490
00:16:08.040 --> 00:16:09.200
I don't know how you do with it on Instagram,

491
00:16:09.200 --> 00:16:11.720
but like a third, I mean, I get, you know,

492
00:16:11.720 --> 00:16:15.560
50 plus comments per post that are just robots on my Instagram.

493
00:16:15.560 --> 00:16:18.520
So I can't imagine that, you know, I get it.

494
00:16:18.520 --> 00:16:20.240
I'm getting a lot even on YouTube now.

495
00:16:20.240 --> 00:16:22.960
A lot of comments that are pushing people.

496
00:16:22.960 --> 00:16:24.000
Yeah.

497
00:16:24.000 --> 00:16:24.520
Yeah.

498
00:16:24.520 --> 00:16:27.920
I mean, I'll tell you what, most of my posts on social media,

499
00:16:27.920 --> 00:16:32.040
I get to learn just how much people hate me.

500
00:16:32.040 --> 00:16:34.680
People I don't know me hate me.

501
00:16:34.680 --> 00:16:37.000
And yesterday, so this is a funny story.

502
00:16:37.000 --> 00:16:37.840
I'll appreciate this.

503
00:16:38.280 --> 00:16:41.840
I got my first 1 million view video on TikTok

504
00:16:41.840 --> 00:16:45.440
after being on it for like almost, almost three months,

505
00:16:45.440 --> 00:16:47.120
just frustrating me.

506
00:16:47.120 --> 00:16:49.920
And of course, it's got my wife in it, right?

507
00:16:49.920 --> 00:16:51.560
It's a video about me and my wife.

508
00:16:51.560 --> 00:16:53.920
And I don't remember filming it.

509
00:16:53.920 --> 00:16:55.560
So my wife has one simple rule with me.

510
00:16:55.560 --> 00:16:58.520
She's like, if you're gonna talk about me or use me

511
00:16:58.520 --> 00:17:00.360
because she's not, she's in my business,

512
00:17:00.360 --> 00:17:01.640
but she helps manage our investments,

513
00:17:01.640 --> 00:17:04.280
but she won't, like Laila will be on camera.

514
00:17:04.280 --> 00:17:06.280
And so new, my wife is like, I'm not,

515
00:17:06.280 --> 00:17:08.120
don't take a picture of me, don't do anything.

516
00:17:08.120 --> 00:17:09.840
So she's like, if you're gonna use a picture of me

517
00:17:09.840 --> 00:17:11.320
or whatever, it has to be approved by me first.

518
00:17:11.320 --> 00:17:12.800
I want to see the picture.

519
00:17:12.800 --> 00:17:14.600
I'm like, all right, I don't know, man.

520
00:17:14.600 --> 00:17:15.960
In the middle of this filming session,

521
00:17:15.960 --> 00:17:18.960
how I end up filming this video, I don't remember filming it.

522
00:17:18.960 --> 00:17:19.920
I'm listening to it again.

523
00:17:19.920 --> 00:17:21.560
I'm like, when did I say that?

524
00:17:21.560 --> 00:17:22.640
The video hits.

525
00:17:22.640 --> 00:17:24.800
I see it on my own TikTok and I'm like, oh shit.

526
00:17:24.800 --> 00:17:26.480
Cause I see a picture of her right in the front.

527
00:17:26.480 --> 00:17:29.040
And I'm like, this is not approved.

528
00:17:29.040 --> 00:17:30.920
And I'm like, okay, whatever, she won't know.

529
00:17:30.920 --> 00:17:31.880
She's not on social media.

530
00:17:31.880 --> 00:17:34.000
She has no accounts in any social media.

531
00:17:34.040 --> 00:17:35.600
But her friends usually tell her,

532
00:17:35.600 --> 00:17:37.280
except like I check like an hour later

533
00:17:37.280 --> 00:17:38.960
in the videos cross like a hundred thousand views.

534
00:17:38.960 --> 00:17:40.280
And I'm like, oh shit.

535
00:17:40.280 --> 00:17:42.120
This is the one of all of them.

536
00:17:42.120 --> 00:17:43.760
And it goes viral.

537
00:17:43.760 --> 00:17:45.400
So yesterday she finally makes me,

538
00:17:45.400 --> 00:17:46.320
she said we hit a million.

539
00:17:46.320 --> 00:17:47.400
She's like, read the comments.

540
00:17:47.400 --> 00:17:51.240
I'm like, never read the comments.

541
00:17:51.240 --> 00:17:52.680
She's like, well, what's the point of posting?

542
00:17:52.680 --> 00:17:54.280
I'm like, don't read the comments.

543
00:17:54.280 --> 00:17:56.080
So she finally forces me to read them.

544
00:17:56.080 --> 00:17:57.280
You won't believe this, Alex.

545
00:17:57.280 --> 00:17:59.160
I thought I was being punked

546
00:17:59.160 --> 00:18:01.600
cause they're all positive.

547
00:18:01.600 --> 00:18:04.520
I couldn't, I scanned a hundred comments.

548
00:18:04.520 --> 00:18:05.680
And I couldn't find a single negative one.

549
00:18:05.680 --> 00:18:07.800
And I was like, wow, I think people are getting nicer.

550
00:18:07.800 --> 00:18:09.120
Yeah.

551
00:18:09.120 --> 00:18:11.320
I then, then look at the next video.

552
00:18:11.320 --> 00:18:12.320
And then I'm like, never mind.

553
00:18:12.320 --> 00:18:13.600
We're back to normal.

554
00:18:13.600 --> 00:18:16.560
Like everything is good in the land of TikTok.

555
00:18:16.560 --> 00:18:17.400
All right.

556
00:18:17.400 --> 00:18:18.640
So, man, we've been through a lot.

557
00:18:18.640 --> 00:18:20.640
So first of all, thank you for being so open

558
00:18:20.640 --> 00:18:22.800
and just sharing everything.

559
00:18:22.800 --> 00:18:24.760
For me, it's, you know, like I told you

560
00:18:24.760 --> 00:18:25.760
with where I am right now,

561
00:18:25.760 --> 00:18:26.920
I'm trying to get, I'm trying to nail

562
00:18:26.920 --> 00:18:28.960
that simplification side of it.

563
00:18:28.960 --> 00:18:30.720
And so it's really interesting to hear

564
00:18:30.720 --> 00:18:33.000
how you think about what a business should do

565
00:18:33.000 --> 00:18:35.680
to be simple, but highly valuable

566
00:18:35.680 --> 00:18:37.440
and kind of learning from the gym launch.

567
00:18:37.440 --> 00:18:40.080
Someone recently I saw on Facebook post,

568
00:18:40.080 --> 00:18:41.160
and this is a tip for everyone.

569
00:18:41.160 --> 00:18:42.640
They're like, stop talking about Alex's

570
00:18:42.640 --> 00:18:43.840
100 million offers book.

571
00:18:43.840 --> 00:18:45.720
And if you're smart, go read his gym launch book.

572
00:18:45.720 --> 00:18:46.880
I don't even know you had a book call that.

573
00:18:46.880 --> 00:18:48.680
So I was like, all right, we'll go read that.

574
00:18:48.680 --> 00:18:50.880
There's lots of great wisdom there.

575
00:18:50.880 --> 00:18:52.680
Hey, if you could go back 10 years

576
00:18:52.680 --> 00:18:54.120
and give yourself one piece of advice,

577
00:18:54.120 --> 00:18:55.960
one, what would it be?

578
00:18:55.960 --> 00:18:58.080
To help accelerate your growth faster.

579
00:18:58.080 --> 00:19:00.560
It's tough cause I wouldn't want to mess up what's happened.

580
00:19:00.560 --> 00:19:02.880
I'm very happy with how things have turned out.

581
00:19:02.880 --> 00:19:05.400
So I really wouldn't want to mess with anything.

582
00:19:05.400 --> 00:19:08.080
I thought about that a lot because I,

583
00:19:08.080 --> 00:19:10.080
you know, I'm sure you play out these hypothetical scenarios,

584
00:19:10.080 --> 00:19:12.160
which is like, you know, if my 80 year old self

585
00:19:12.160 --> 00:19:14.320
comes back in time and tells me something,

586
00:19:14.320 --> 00:19:17.120
it's like, if he comes back in time and says nothing,

587
00:19:17.120 --> 00:19:18.440
then I'm like, oh, it must turn out well.

588
00:19:18.440 --> 00:19:19.440
I'm just gonna keep doing what I'm doing.

589
00:19:19.440 --> 00:19:20.440
Let me ask you a different way.

590
00:19:20.440 --> 00:19:21.280
I'll ask you a different way.

591
00:19:21.280 --> 00:19:22.120
It'll be easier.

592
00:19:22.120 --> 00:19:23.400
20 year old walks up to you right now.

593
00:19:23.400 --> 00:19:25.400
It says Alex, give me the number one advice.

594
00:19:25.400 --> 00:19:27.040
What was what's one advice you would give me

595
00:19:27.040 --> 00:19:29.400
that, you know, it's bar above all advice

596
00:19:29.400 --> 00:19:31.560
by being a successful entrepreneur.

597
00:19:31.560 --> 00:19:32.680
Learn how to sell.

598
00:19:32.680 --> 00:19:33.680
Learn how to sell.

599
00:19:33.680 --> 00:19:34.680
Got it.

600
00:19:34.680 --> 00:19:35.840
Yeah, I agree with you.

601
00:19:35.840 --> 00:19:37.320
It's so, it's so pervasive.

602
00:19:37.320 --> 00:19:40.280
So I mean, I see businesses three core skills.

603
00:19:40.280 --> 00:19:41.520
It's like you got to learn how to build.

604
00:19:41.520 --> 00:19:43.680
You got to learn how to sell and you got to learn how to lead.

605
00:19:43.680 --> 00:19:45.840
It starts with selling cause no one knows about your stuff

606
00:19:45.840 --> 00:19:48.320
until you, until you sell them the thing, right?

607
00:19:48.320 --> 00:19:50.280
And then as soon as you sell, you realize that you don't know

608
00:19:50.280 --> 00:19:52.120
anything about building product or building services.

609
00:19:52.120 --> 00:19:53.760
So then you got to, you keep selling

610
00:19:53.760 --> 00:19:55.600
and as people are not going to like what I'm about to say,

611
00:19:55.600 --> 00:19:57.040
but like, your out is that when you start,

612
00:19:57.040 --> 00:19:58.040
you're going to suck, right?

613
00:19:58.040 --> 00:19:59.680
And that's normal because why would you be good?

614
00:19:59.680 --> 00:20:00.840
You've never done it before.

615
00:20:00.840 --> 00:20:03.400
And so you have to accept the fact that you have to just try

616
00:20:03.400 --> 00:20:05.760
with 110% to fulfill as much as you can

617
00:20:05.760 --> 00:20:07.840
from the promises that you're making on the sales side.

618
00:20:07.840 --> 00:20:09.680
And so try not to promise too much.

619
00:20:09.680 --> 00:20:11.840
The easiest thing to do is start working for free.

620
00:20:11.840 --> 00:20:13.640
Just to get those initial successes in,

621
00:20:13.640 --> 00:20:16.680
learn from the failures of the people that you,

622
00:20:16.680 --> 00:20:18.800
the customers you get, even if they haven't paid you,

623
00:20:18.800 --> 00:20:20.880
even if they didn't pay you, they're still customers.

624
00:20:20.880 --> 00:20:22.480
Learn to get to the point where they're like,

625
00:20:22.480 --> 00:20:24.880
hey, if you said, hey, I'm not going to help you anymore,

626
00:20:24.880 --> 00:20:26.120
they would say, well, I want you to help me

627
00:20:26.120 --> 00:20:27.840
and then say, okay, well, then pay me.

628
00:20:27.880 --> 00:20:29.440
And then if they say yes,

629
00:20:29.440 --> 00:20:30.400
then you know you've got something

630
00:20:30.400 --> 00:20:32.040
that's actually providing value.

631
00:20:32.040 --> 00:20:33.960
And that's kind of like the short cut of selling

632
00:20:33.960 --> 00:20:35.920
and building products or services.

633
00:20:35.920 --> 00:20:38.520
And then the level above that that turns it into a business

634
00:20:38.520 --> 00:20:40.240
rather than just a high paying job

635
00:20:40.240 --> 00:20:41.720
is learning how to lead others.

636
00:20:41.720 --> 00:20:44.480
And so I see those as three core skills of business.

637
00:20:44.480 --> 00:20:46.520
Yeah, no, love it.

638
00:20:46.520 --> 00:20:47.520
Absolutely, love it.

639
00:20:47.520 --> 00:20:49.360
It's been super interesting.

640
00:20:49.360 --> 00:20:51.120
The last question I'll close up with is

641
00:20:51.120 --> 00:20:52.600
you're obviously watching the markets.

642
00:20:52.600 --> 00:20:55.640
You're seeing what not markets like in like the market markets.

643
00:20:55.680 --> 00:20:59.080
You just mean economy or just different industries.

644
00:20:59.080 --> 00:21:02.480
What is one, two, or even three sectors

645
00:21:02.480 --> 00:21:04.080
that you're really hoping

646
00:21:04.080 --> 00:21:06.800
that perfect application comes through for acquisition.com?

647
00:21:06.800 --> 00:21:08.440
What's an area that you're really like?

648
00:21:08.440 --> 00:21:10.600
Man, I really want to get into or acquire

649
00:21:10.600 --> 00:21:13.440
or be a part of a company that's in this area.

650
00:21:13.440 --> 00:21:15.360
Man, you should see the amount of cool,

651
00:21:15.360 --> 00:21:17.200
interesting companies with you every day.

652
00:21:17.200 --> 00:21:19.240
From an exposure standpoint,

653
00:21:19.240 --> 00:21:22.160
I definitely would love to have more web three stuff.

654
00:21:22.160 --> 00:21:24.000
Everything that I have seen come across our table

655
00:21:24.000 --> 00:21:25.920
is not people who know business.

656
00:21:25.920 --> 00:21:27.280
It's just people who just really know

657
00:21:27.280 --> 00:21:28.720
are very interested in web three stuff

658
00:21:28.720 --> 00:21:31.480
but think that the normal fundamentals of business don't apply.

659
00:21:31.480 --> 00:21:33.680
So I'd love to see a marriage of like

660
00:21:33.680 --> 00:21:34.800
the fundamentals of business

661
00:21:34.800 --> 00:21:37.120
with the new technology that exists.

662
00:21:37.120 --> 00:21:38.720
So that would be one of them.

663
00:21:38.720 --> 00:21:40.280
It's kind of like the internet way back in the day

664
00:21:40.280 --> 00:21:41.520
people thought like fundamentals of business

665
00:21:41.520 --> 00:21:42.600
didn't apply with the internet stuff.

666
00:21:42.600 --> 00:21:45.560
It's like it still applies just has different benefits.

667
00:21:45.560 --> 00:21:48.360
So that's one, number two,

668
00:21:48.360 --> 00:21:51.400
I love unique alternative education stuff.

669
00:21:51.400 --> 00:21:52.960
I mean, it's our core thing,

670
00:21:52.960 --> 00:21:55.960
but I love this types of business.

671
00:21:55.960 --> 00:21:58.240
It's a low capital expenditure, high cash flow.

672
00:21:58.240 --> 00:22:00.080
And I would say a third one that would be like

673
00:22:00.080 --> 00:22:01.760
a shadow when people probably wouldn't expect

674
00:22:01.760 --> 00:22:05.000
is payment processing loan,

675
00:22:05.000 --> 00:22:06.880
a lot of like finance related stuff.

676
00:22:06.880 --> 00:22:09.840
I've become a lot more interested in that side of the world.

677
00:22:09.840 --> 00:22:12.840
And like the businesses of finance rather than like

678
00:22:12.840 --> 00:22:13.840
finance per se.

679
00:22:13.840 --> 00:22:15.280
And so I would say like those are

680
00:22:15.280 --> 00:22:16.760
by the limits of three categories,

681
00:22:16.760 --> 00:22:17.920
probably like finance,

682
00:22:17.920 --> 00:22:19.200
some sort of alternative education

683
00:22:19.200 --> 00:22:20.040
and then web three stuff.

684
00:22:20.040 --> 00:22:22.480
There's probably three that would be really interesting to me.

685
00:22:22.480 --> 00:22:24.160
Love it, awesome.

686
00:22:24.160 --> 00:22:25.000
All right, man, well listen,

687
00:22:25.000 --> 00:22:26.040
I want to respect your time.

688
00:22:26.040 --> 00:22:27.960
I'd love to have you back in the future at some point.

689
00:22:27.960 --> 00:22:30.440
Hope to run into you in an event at some point.

690
00:22:30.440 --> 00:22:31.680
And if I can be of any help to you,

691
00:22:31.680 --> 00:22:33.080
please always, you know how to reach me

692
00:22:33.080 --> 00:22:34.760
and keep inspiring us.

693
00:22:34.760 --> 00:22:35.600
Thank you so much.

694
00:22:35.600 --> 00:22:37.680
And congrats again on your success.

695
00:22:37.680 --> 00:22:38.520
I appreciate it.

696
00:22:38.520 --> 00:22:39.800
Thank you for having me in the audience.

697
00:22:39.800 --> 00:22:40.800
God bless you.

698
00:22:40.800 --> 00:22:41.800
God bless you.