WEBVTT 1 00:00:00.000 --> 00:00:02.800 Hey, what's going on everyone? I hope you guys are having a wacky Wednesday. 2 00:00:03.600 --> 00:00:07.040 I wanted to make this video because there was like very important things that kind of contributed 3 00:00:07.040 --> 00:00:13.760 into the topic of this talk, which is I'm calling it trade-offs, the true price of your desire. 4 00:00:14.320 --> 00:00:19.840 And the first one was a Nissan Trotter when he flew out and I've had a couple of people actually 5 00:00:19.840 --> 00:00:23.840 made it. We've got a lot of people fly out to our home for VIP days so people will wait 6 00:00:23.840 --> 00:00:28.480 after they sell a certain amount of stuff. We do like top 10, top 7, you know, etc. 7 00:00:28.560 --> 00:00:35.040 And we say, fly them out. And invariably, one of the things that comes back is they're like, 8 00:00:35.040 --> 00:00:41.600 I think it just became real to me how like all in you are on this. And so like there's some things 9 00:00:41.600 --> 00:00:46.960 that aren't conveyed that I can only convey in like in person. But I'm going to do my best to kind 10 00:00:46.960 --> 00:00:52.000 of convey this to you. The other reason that I wanted to bring this up was because I had there's 11 00:00:52.000 --> 00:00:57.040 a thread in the legacy group about there's a single mom who's like, you know, what like how are 12 00:00:57.040 --> 00:01:01.120 you guys managing this? How are you managing your business and being a single mom, single parents? 13 00:01:01.120 --> 00:01:05.120 And so I wanted to address that because like this is the real, you know what I mean? Like this is 14 00:01:05.120 --> 00:01:10.400 the real real. And so what I want to tell you is the things that you have that I don't have, right? 15 00:01:10.400 --> 00:01:16.560 So like there are some places that you are trading off that you have things that I don't, right? Like 16 00:01:16.560 --> 00:01:28.000 I don't have a social life. I don't. I don't have weekends. I don't. They are the exact same 17 00:01:28.000 --> 00:01:36.080 to me as weekdays except I get more done because I have less meetings. I don't have like I don't have 18 00:01:36.080 --> 00:01:42.480 really close family relationships. I don't talk to my mother barely at all. I talk to my father 19 00:01:42.560 --> 00:01:48.560 on a very limited selection of topics that we have predefined as things that don't piss either of us 20 00:01:48.560 --> 00:01:56.400 off, right? I don't have siblings, right? I have two step siblings. I haven't seen in multiple years. 21 00:01:57.120 --> 00:02:04.320 I haven't talked to them for any extended period of time over the last five. I'm trying to explain 22 00:02:04.320 --> 00:02:12.640 this to you. I don't have kids. And so like everything that I do is to grow this. And for those of 23 00:02:12.640 --> 00:02:19.120 you who are listening right now and are like, I don't want that life. Cool. Like good. You know what I 24 00:02:19.120 --> 00:02:25.520 mean? Like that's fine and it's okay. And if there's like, well, I don't have to give X up in 25 00:02:25.520 --> 00:02:31.520 order to have Y. The rest is like maybe, but maybe not, you know? And it's also a question of 26 00:02:31.520 --> 00:02:36.080 speed. You know what I mean? Like there are certain amounts of time within the day that you can do 27 00:02:36.080 --> 00:02:40.400 things. And if you're putting more, it's like, it's stressed me out that later on to get a cat. 28 00:02:41.040 --> 00:02:46.720 Just to just to you guys understand, like, where I am from. Like getting a cat, stress me out. 29 00:02:46.720 --> 00:02:50.880 Because I thought there's going to be moments where I'm going to want to get stuff done. And like, 30 00:02:50.880 --> 00:02:56.160 I like animals. Like I do. I like them. It's like a weakness. Like I love them, right? But I know 31 00:02:56.720 --> 00:03:00.640 that. And so I didn't want like, he's not on my office, right? And so like, he can't be around 32 00:03:00.640 --> 00:03:03.520 because when he was here for the first week, I couldn't get shit done because I just wanted to like 33 00:03:03.520 --> 00:03:07.760 pet him and hold him and like, you know, come, you know, walk over my keyboard and like, but he was 34 00:03:07.760 --> 00:03:13.440 distracted, right? And so I'm only bringing this up because there was, there's a video that I made 35 00:03:13.440 --> 00:03:18.160 on my on my Facebook, probably, I think it's three years ago. So this is right before I actually made 36 00:03:18.160 --> 00:03:23.760 the 180 decision to sell all the gyms. I had a plan to open four more and get to 10 by the end 37 00:03:23.760 --> 00:03:28.080 of the year, right? And so we were at six at the time, and I knew which location we were going 38 00:03:28.080 --> 00:03:33.120 to do for 78 night. And I made this video about the things that I was willing to give up, 39 00:03:33.120 --> 00:03:38.000 the things that I was willing to sacrifice. And so I listed some of these things, and these are 40 00:03:38.000 --> 00:03:43.200 things that I still don't do. But some of you may, like, I don't follow any sports teams. I don't 41 00:03:43.200 --> 00:03:48.720 have a team. I don't know what the stats are. Like, I don't, we don't watch, like, like, though, 42 00:03:48.720 --> 00:03:54.880 like in that video, at that point in my life, I had given up Netflix and any kind of relaxation, 43 00:03:54.880 --> 00:04:01.200 right? I didn't read books. I didn't have TED talks, right? Like the only thing that I was doing 44 00:04:01.200 --> 00:04:07.840 was trying to grow my gyms, right? And at that time, I had no kids, no wife, no girlfriends, 45 00:04:07.840 --> 00:04:12.880 you'd be like, no family, no nothing. You know what I mean? And so like, when people fly in person, 46 00:04:12.880 --> 00:04:21.360 they're like, oh, like, I get it. Like, this is all you do. And I'm like, yeah, like, this is 47 00:04:21.360 --> 00:04:27.120 all I do. Like, this is my game, right? But the thing is, it's like, that's a trade-off. 48 00:04:28.000 --> 00:04:34.240 And like, the thing is, it's like, for me, I value what we are doing more than I value these other 49 00:04:34.240 --> 00:04:43.040 things right now. If that's not you, that's cool. Just be like, just understand. And also, 50 00:04:43.040 --> 00:04:48.080 and I'm trying to say this in a good way, because like, if you see some person who's achieving these 51 00:04:48.080 --> 00:04:54.080 crazy things, look at the trade-offs that they have and ask yourself, is that a trade I'd be 52 00:04:54.080 --> 00:04:59.920 going to make? And it might not be. It is it for most people, which is why they don't achieve what 53 00:04:59.920 --> 00:05:04.480 they think they want, because the reality is that everyone has what they want. It's just not 54 00:05:04.480 --> 00:05:10.560 what they wish they wanted, right? Like, I wish that I wanted to have the body I wanted more 55 00:05:10.560 --> 00:05:14.320 than staying in bed, right? But you really want to stay in bed more. And that's why you looked 56 00:05:14.320 --> 00:05:20.400 the way you look. You wish you wanted this more, but you don't, right? You wish you wanted to have 57 00:05:20.400 --> 00:05:26.000 the really successful business, but you really actually want to spend more time catching up with 58 00:05:26.080 --> 00:05:31.280 friends and plan five, you know, wreck football or watching your, you know, spending Sunday watching 59 00:05:31.280 --> 00:05:36.720 football or Saturday watching college, but whatever it is, right? Like, you want this, you want to want 60 00:05:36.720 --> 00:05:42.320 this other thing, but you really want what you already do, because if you wanted it more, you would 61 00:05:42.320 --> 00:05:46.880 just do that, right? And so I guess in some way, I'm trying to give permission to the people who 62 00:05:46.880 --> 00:05:51.760 like keep beating themselves up about what they're not doing to just be like, it's okay. 63 00:05:52.480 --> 00:05:56.720 Like, I think it's just a better of accepting the fact that you don't want that, and that's fine. 64 00:05:57.280 --> 00:06:02.800 Like, 80% of the people who go into seal training, oh, don't quote me on the staff, but the majority 65 00:06:02.800 --> 00:06:09.280 of the people who go into seal training, to be in ABC, drop out. They don't get cut. They drop out 66 00:06:09.280 --> 00:06:14.800 on their own volition. They voluntarily leave despite preparing for years, taking all these tests 67 00:06:14.800 --> 00:06:19.760 and all of this stuff to qualify, to be selected, to go into the school to become a Navy seal. 68 00:06:20.720 --> 00:06:25.920 And they drop out. And the reason they say they drop out is because they don't think it's worth it. 69 00:06:26.880 --> 00:06:32.640 It's not worth it. This is too much shit to put up with. And they're probably right. 70 00:06:33.440 --> 00:06:39.200 And the school is meant to do that, to weed out who wants it the most. And so they make people go 71 00:06:39.200 --> 00:06:47.120 through things that test how much they value this thing. So like, that's like all it is. It's just 72 00:06:47.120 --> 00:06:52.880 the trade-offs. And I just want this to be real for everyone because like, I don't have what many 73 00:06:52.880 --> 00:07:00.800 of you have. I don't. I don't have. And I've sacrificed lots of areas that most people find important. 74 00:07:00.800 --> 00:07:07.200 I don't. But many people find important to achieve what I do believe is important to me. 75 00:07:09.360 --> 00:07:14.080 Hey guys, real quick. If you're new to the podcast, I have a book on Amazon called 100 76 00:07:14.080 --> 00:07:17.920 million dollar offers that over 8,000 five star reviews and it has almost a perfect score. 77 00:07:17.920 --> 00:07:21.760 You can get it for 99 cents on Kindle. The reason I bring it up is that I put over a thousand 78 00:07:21.760 --> 00:07:26.560 hours into writing that book. And it's my biggest gift to our community. So it's my very shameless 79 00:07:26.560 --> 00:07:31.440 way of trying to get to you to like me more and ultimately make more dollars to that later on in 80 00:07:31.440 --> 00:07:35.200 your business career. I can finish the part with you. So that's my gift. Go check it out. 81 00:07:35.200 --> 00:07:36.960 Amazon and back to the show. 82 00:07:39.040 --> 00:07:43.200 So I think that like, there's all the tactics and there's all the business strategy and there's 83 00:07:43.200 --> 00:07:48.960 all this other stuff, right? And it's important. But the only reason I was able to study all of 84 00:07:48.960 --> 00:07:54.160 that stuff and spend all that time and like compress the amount of time it took us to achieve X 85 00:07:54.160 --> 00:08:00.240 is because I probably done the same amount of like actual work that some people do in 15 years 86 00:08:00.240 --> 00:08:05.600 in five, right? It's because I don't have all of these other things that they give their time 87 00:08:05.600 --> 00:08:09.920 and more importantly, their attention to it, right? And so I'm just I'm just trying to paint 88 00:08:10.000 --> 00:08:13.840 this for everyone because like, like, and this is not meant to be some like motivational 89 00:08:13.840 --> 00:08:18.640 success rate free. Like, you know, like, like, it's brand is due every day. Like, it's just not, 90 00:08:18.640 --> 00:08:23.840 it's like, that's not my style. But I'm saying like logically, like, I don't have 91 00:08:24.640 --> 00:08:32.160 anything but this, right? I've got Layla. I work out. That's it. And then like, I say that. 92 00:08:32.160 --> 00:08:36.240 It's still on some level. You're like, huh, I get that. But then when people see us in person, 93 00:08:36.240 --> 00:08:42.080 they're like, oh shit, like he really doesn't do anything but work and work out and hang out with 94 00:08:42.080 --> 00:08:48.880 his wife. Like, that's actually all he does. And it is literally all I did. And when I had my gyms 95 00:08:48.880 --> 00:08:54.800 and I grew six and three years, right? Like people were like, wow, how'd you go six gyms in three years 96 00:08:54.800 --> 00:09:03.280 because I didn't do anything else. I didn't have friends. I didn't have a social look. I didn't 97 00:09:03.360 --> 00:09:08.480 have kids. You know, I mean, like, I didn't, I didn't have any of that. I moved to an area where people 98 00:09:08.480 --> 00:09:13.440 didn't know who I was. I went to Huntington Beach and I'm from Baltimore, Maryland. I didn't know 99 00:09:13.440 --> 00:09:19.520 anymore. And so I had no time to do all this other stuff. And so I had no choice but to just commit 100 00:09:19.520 --> 00:09:24.800 my time to this, which is the only thing that I got the film in front. And so like, I'm just 101 00:09:24.800 --> 00:09:28.640 painting this picture for you that it's okay if you're like, well, I'm a single mom. I don't 102 00:09:28.640 --> 00:09:35.840 want to do that. I'm like, good, don't, don't. You know, it's fine. But don't expect to get the 103 00:09:35.840 --> 00:09:41.920 same return, right? Because I'm investing more in this. You're getting a higher return on your 104 00:09:41.920 --> 00:09:48.720 kids. I just don't have it. So like, my return is here, right? But like, I like, don't expect you 105 00:09:48.720 --> 00:09:52.560 return on it. Like, actually, expect your return on investment to be safe. I'm just investing more. 106 00:09:53.360 --> 00:09:57.600 Right? And that's, and that kind of wraps into a different talk that I was going to make 107 00:09:57.600 --> 00:10:02.640 except for, but like, while we're doing it, let's do it. Is that there are two types of people 108 00:10:02.640 --> 00:10:07.200 that I've seen in the entrepreneur space. There are optimizers and there are maximizers. 109 00:10:07.200 --> 00:10:12.960 All right? Optimizers are a minimum effective dose, 80, 20, burrito principle. Just do what I, 110 00:10:12.960 --> 00:10:16.720 like, I want to have a lifestyle business. I want to be free of this. I want to make money and not 111 00:10:16.720 --> 00:10:23.840 have to plug. Like, that is that side person. And that's okay. It's fine. Right? But that person 112 00:10:23.920 --> 00:10:31.120 will never be a maximizer, never in a million years because maximizers understand that diminishing 113 00:10:31.120 --> 00:10:37.280 returns are still returns. Right? Like, going from my first, first sale to my hunger sale, 114 00:10:37.920 --> 00:10:44.400 I made more gains in the zero to a hundred than I did from a hundred to a thousand. But I'm 115 00:10:44.400 --> 00:10:49.760 way better at a thousand than I am at a hunger. And that's the difference. Like, Olympians 116 00:10:49.760 --> 00:10:54.800 consistently trained for hours and hours and hours to get a tenth of a second off of something. 117 00:10:54.800 --> 00:11:00.400 And what's interesting is that despite the fact that you get diminishing returns for maximal input, 118 00:11:01.120 --> 00:11:06.800 you get disproportionate returns as you approach the diminishing return line. And so it's two 119 00:11:06.800 --> 00:11:12.800 asymptotes, right? As you progress, progress gets slow and slow and slower. But the return on your 120 00:11:12.800 --> 00:11:18.480 progress gets higher and higher and higher. Because the difference between first place in the Olympics 121 00:11:18.480 --> 00:11:24.400 and third is enormous. Right? And so as those tiny little incremental returns happened, 122 00:11:24.400 --> 00:11:29.600 you get this huge, exponential lift on the back end. And that is why maximizers beat optimizers 123 00:11:29.600 --> 00:11:35.280 every single day of the week. Right? And so like, that is how I live. I'm a maximizer. Like, when I 124 00:11:35.280 --> 00:11:40.000 played video games as a kid, I would literally keep playing the same level on, like in level two, 125 00:11:40.000 --> 00:11:44.800 until I maxed out all of my stats before going to level three. Because I would hit the same, 126 00:11:44.800 --> 00:11:48.160 the same like go around the tree and the same guy would appear and I'd hit him again. I would do that 127 00:11:48.160 --> 00:11:52.960 for like 15 hours straight, the same one. Because I wanted to know that when I got the next level, 128 00:11:52.960 --> 00:11:57.600 I would crush it. Right? Because I messed up. Right? Like that. It's messed up. It's not good. It's 129 00:11:57.600 --> 00:12:03.040 probably not healthy. Right? It's probably not mentally healthy. But like, that's how I am. And the people 130 00:12:03.040 --> 00:12:07.840 that I see, like who absolutely murder are like that. They have that thing that's broken inside of 131 00:12:07.840 --> 00:12:12.000 them. Right? And so like, if you have a minimal effective dose type person, that's your personality. 132 00:12:12.000 --> 00:12:21.040 That's fine. It's fine. It's okay. You know what I mean? Like, that's you. Right? But if you think 133 00:12:21.040 --> 00:12:27.440 to yourself, like, all of these things that I have, I'm willing to sacrifice X, Y and Z to achieve 134 00:12:27.440 --> 00:12:34.160 W. Right? To achieve the win, to achieve whatever my goal is. If you have that, then change. 135 00:12:34.800 --> 00:12:42.080 But just know what you're trading off. Right? I know what my trade-offs are. And I've measured 136 00:12:42.080 --> 00:12:47.040 them and I'm more than comfortable to do that. And if anything, I try and find more things that I 137 00:12:47.040 --> 00:12:51.840 can throw into the fire that I can trade off. And that's why I don't cook my food. I don't clean 138 00:12:51.840 --> 00:12:56.960 my stuff. I don't make my bed. I don't like, I don't do my laundry. I don't do my grocery shopping. 139 00:12:56.960 --> 00:13:00.800 I don't buy my stuff on Amazon. I don't write thank you cards. Every single thing that you can 140 00:13:00.800 --> 00:13:06.400 possibly think of, I have outsourced, so that I can get more time back. Because I sacrifice 141 00:13:06.400 --> 00:13:11.360 everything for this community, so that we can grow, so that we can change what I believe is 142 00:13:11.360 --> 00:13:16.240 valuable to me. Right? And I get a tremendous amount of satisfaction from knowing that there are 143 00:13:16.240 --> 00:13:22.800 lots of people who don't want to do that. And that I can empower them to live their minimum effective 144 00:13:22.800 --> 00:13:28.080 dose life. That they can have their lifestyle. Like, that I know that there are fitness professionals 145 00:13:28.080 --> 00:13:32.560 right now who weren't going to be able to have time with their kids that they can now do that 146 00:13:32.560 --> 00:13:38.320 because of the work that we are putting in. That makes me sleep well at night. I don't need it. 147 00:13:38.320 --> 00:13:43.280 I don't want it. I don't care for it. But I know that thousands of people do. And that's what gives 148 00:13:43.280 --> 00:13:48.080 me solace. Like, I'm good with that. Like, I'm cool with that trade. I die tomorrow. I'm good. 149 00:13:48.080 --> 00:13:53.920 Like, I'm good with this. Right? And so like, that's the trade off. That's the game. Understand the 150 00:13:53.920 --> 00:13:57.840 things that you have and figure out which ones you want more. And then if you're not living in 151 00:13:57.840 --> 00:14:02.880 accordance with that change. And if you are, then accept it and be cool with it. It's not being 152 00:14:02.880 --> 00:14:07.120 yourself up about it because it's all right. You're trading off growth so that you can spend time 153 00:14:07.120 --> 00:14:12.960 with your kids. That's fine. You know what I mean? Like, don't feel guilty about it. But don't 154 00:14:12.960 --> 00:14:17.760 compare yourself to somebody who's going all in. Like, don't compare yourself to me because you're not 155 00:14:17.840 --> 00:14:22.560 giving up what I'm giving up. And that's okay. You know what I mean? You have to. 156 00:14:23.440 --> 00:14:27.200 So anyways, guys, I hope you have an amazing day. I hope this like for anybody who was like 157 00:14:27.200 --> 00:14:31.360 feeling guilty about like, why isn't things happening faster? Like, why don't like XYZ? Like, 158 00:14:31.360 --> 00:14:36.560 I hope this just gives like right some clarity to why that is. It's just you probably have things 159 00:14:36.560 --> 00:14:41.680 that you find important that other people don't, right? And like, you might not want to sacrifice 160 00:14:41.680 --> 00:14:46.960 those things. And that's totally okay. You know? So anyways, I hope you found this valuable. If you did, 161 00:14:46.960 --> 00:14:51.680 you know, drop a like, drop a comment. I super appreciate it. And if you have questions, 162 00:14:51.680 --> 00:14:56.160 this is a really interesting one. So drop it in. And I hope that we can help other people who 163 00:14:57.920 --> 00:15:02.960 want to be free and want to have those other things and not trade off for their business. 164 00:15:02.960 --> 00:15:07.120 I hope that, you know, we do a challenge to help you. So easy, get you some.