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And so what you have to do is you have to peel on your past and say when did I exhibit these things is all of us have exhibited these character traits at some point in our life and then what you do is you say I am this way because and then you tell yourself the stories of the things you did in the past that exhibited those traits.

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The wealthiest people in the world see business as a game. This podcast the game is my attempt at documenting the lessons I've learned on my way to building acquisition.com into a billion dollar portfolio.

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My hope is that you use the lessons to grow your business and maybe some may soon partner with us to get to a hundred million dollars in beyond. I hope you share and enjoy.

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The most powerful things that change our behavior in our character are the stories we tell ourselves.

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I think that when I started out in business I heard all these things in the personal development space like you should read these affirmations every morning blah blah blah blah.

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I never did that and it was because it felt stupid to me. Now that being said there might be some people who have had life changing results from doing that.

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But what I did notice is that the stories I would tell myself about myself were the things that changed my beliefs.

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They were the things that changed my character. And so a lot of times I talked about how entrepreneurship is about three things.

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It's about changing the beliefs that you have. It's about increasing the skill set that you have and then the character traits that go along with that to make sure the skills are successful.

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So I'll give you a simple example for this. So a friend of mine he started to fit his app. He was doing about twenty thousand dollars a month.

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He was a top game CrossFit Games competitor, but he was really ashamed because he wasn't the winner. He was like you know really really highly ranked one, but he wasn't the winner.

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And so he felt he believed that his app wasn't good enough and so he never promoted it. So it grew to twenty thousand dollars a month in revenue with him doing zero promotion.

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Right. And when he realized that it was okay for him to promote it and people got a lot of value from it and the app was good enough.

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He went from twenty thousand dollars a month to like a hundred fifty thousand dollars a month like that. And the difference was his beliefs.

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The skills were the same. Right. His character traits are the same. He changed his beliefs. Right. So let me give you a different example.

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So when I actually started out getting in my own business. I had a chain of gyms. This was very, you know, this is ten years ago. I had a chain of gyms.

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And I knew how to run sales teams. I knew how to generate leads. I knew to do all these things. But what ended up happening was I had one missing piece, which was also a belief darn I was actually trying to give you a different one.

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But I had a mentor come in and say you need to be you need to get in the licensing business need to license this model lots of people rather than doing the actual model yourself.

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And so I did make that transition and then we went from I think, you know, I think we did like two or three million dollars to doing seven in the next year we did twenty eight million.

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So the year that we made the transition halfway through is what jumped us from two or three to seven and it was just in the last like four months that we saw this crazy growth. And then we did twenty million in the next year.

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And so it was because I had all these skills and I also had the character traits. I just needed again to change what the beliefs.

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I was trying to give you an example with the character traits. Let me think of one. So if you have, for example, if I had had those skills, but I didn't have the character traits of being disciplined and being focused on one thing.

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I would have jumped between multiple, you know, entrepreneurial endeavors and never been able to see success because even though I had the beliefs about what was possible.

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Like if I said, okay, I'm going to do gyms and I'm going to do car practice and I'm going to do dentists. I'm going to do x, y and z, right.

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Until I had the character trait of focus, the character trait of discipline, then I would not have seen the success, right.

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And so the next answer question is, okay, well, if I have to have aligned beliefs, skills and character traits at each level of the ladder because you can have and this is what's crazy when you see the overnight successes.

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This is what happens. I want to describe it to you so you understand it how you can do it.

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All right. So let's say that there's a ladder. All right. And you've got this pole on one side to get the pole on the other side and you got the middle bar.

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Okay. You need all three to move to the next level of the ladder. Right. And so for example, you might have the left side built up six stories above where you're at.

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And you might have the right side build up 10 stories from where you're at right now.

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But all of a sudden, if you change your character and that character trait development gives you three more rungs all of a sudden you go three rungs because you already had the constraint has been removed.

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And so you can be more advanced in your beliefs than you are in your skills or can be more advanced than you are character trait than you are in your skills or you can be more advanced in your skills and you are in your beliefs.

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Right. And so it's having all three of those that are checked off at each level of entrepreneurship that gets you to one $1 million.

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You're $3 million. You're $10 million. You're $100 million. You're whatever it is. Right. Is you have to have all of them. And so the point is to get you to understand how to actually develop the soft things because the skills are straightforward.

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Right. The skills where you just go by the course and you read the book and you consume the content like this and you practice you apply. Right. That's what you have to do. That's it. That's it. Right.

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One of the skills that I see lots of marketers these days not have is they don't know how to sell. They don't know how to develop a sales team.

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They don't know how to manage and grow a sales team. They don't know how to lead a sales team. That's a skill they don't have. And as soon as they do, they go from $3 million to $10 million like that. Very, very easily. Right.

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And so it's understanding that that's the skill does it. And as soon as they do it, boom, they blow up. I was fortunate because I had a ton of the skills of my skill toolbox.

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But I went from making nothing to tons because I had all of these rungs of this ladder already built out to a $30 million level except I just didn't have the beliefs. That was my issue. Right. And candidly, I think still one of my biggest issues is belief.

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I suffer from a lot of insecurities. And so my wife was the one who was like, you can do this. Like you don't have to have these gems. Like you can license out the model. Like you can.

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You can really succeed like this. And I honestly just thought she was a really smart person and very wise. And so I trusted her belief in me before I really trusted it for myself.

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And so hopefully you can have somebody like that in your life. But maybe that that can be me. I trust in your, I trust in your, your skills and your beliefs. So hopefully you can borrow some of that trust because I promise you the world does get better when you, when you take those leaps of faith.

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But the point is is if you have these three things, right. The stories that you tell yourself, right. One of the things that Layla always says is my wife, she has her own channel. You can check it out.

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Is she's like, what's the evidence? Right. What's the evidence that you're so bad at this? What's the evidence that you have? Because you keep beating yourself up about this. But what's your evidence? Right.

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Most of the nation real quick, if you are a business owner that has a big old business and wants to get to a much bigger business going to $50 $100 million plus we would love to talk to you. And if you like that, we'd like to hear more about it. Go to acquisition.com and you can plan anywhere on the page and talk to one of our team and see if we can help you get there.

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What I do when I identify a character trait that I lack or identify a skill that I don't have or belief that I don't have. And this one I'll just specifically talked about the character traits because I think it's really important. It's probably the one that people struggle with the most is what are the stories that you tell yourself about yourself. Right.

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A lot of times I had dinner recently with a $5 million entrepreneur and he was like, I had a lot of trauma when I was a kid and that's why I am this way. He speaks like he is this way because.

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And I was like, I think that's a really convenient story to tell yourself about why you are anxious or why you exhibit anxious tendencies. I was like, but what if you did that and you just didn't exhibit anxious tendencies. What then? What if you just chose not to? What if he chose to not give power to that situation or that parent.

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When you were growing up, they already made you suffer. Why would you let them make you suffer more by telling yourself that you gave you this character trait. And it's because it's uncomfortable for you to suffer through the change of changing your identity. Right. But Layland, I both believe this is that your identities fluid and need to be able to change your identity and your character traits based on what the business requires if you want to grow.

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Right. Like if you're not a patient person, then you need to become patient macro, micro speed, macro patients. Right. If you want to develop a reputation, you need to become a person integrity, which means sometimes short term, you have to sacrifice. Right. You have to not make the quick buck.

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If you want to be disciplined and have focused and it means that you have to be able to say no strategy means what do you say no to that still looks like it makes sense on paper. That's strategy. That's what it is. It's what things do we choose not to invest in. Right.

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And the people who learn how to make the most money are the ones you know how to focus. And that's a character trait. And so what you have to do is you have to peel on your past and say when did I exhibit these things is all of us have exhibited these character traits at some point in our life.

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And then what you do is you say I am this way because and then you tell yourself the stories of the things you did in the past that exhibited those traits.

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And by doing that, you'll start reminding yourself. So if I want to say like because I'll tell you I used to have more angry tendencies. I used to tend and trend towards being angry as a response to things that I didn't like. Right.

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But one of the things that I liked like that I try and tell myself is that I am wise. Right. And this is a character trait that's probably been the number one character trait that I've tried to develop over the how many years is because I believe discernment is the single greatest character trait you can have because if you make the right decisions.

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The whole world is your oyster right if you can make the right call. The whole world is your oyster. And so for me wisdom is the number one character trait that I wish to develop. And so when I think to myself I am wise because I use the same formula that most people and most of us myself included use to destroy ourselves with these insecurities with these with these negative character traits that we believe we have.

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And instead of saying an affirmation, you tell yourself the story of why you're saying it's true. You learn to argue against your own thoughts. And that's how you start developing this muscle this these traits that start to become a whisper and then a shout.

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And then they become they emanate from you and you project them when you walk in the room subconsciously, but it's a practice that goes from active to passive in your mind right if you are a patient person if you are a kind person if you are an integrity person right if you are a hard working person right we all have these stories that we tell about ourselves.

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And so if you have a limitation right now on your character trait or traits you don't feel like you are patient enough you feel like you are too easily distracted you feel like you don't focus enough.

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Then you start telling yourself the story I am this way because not I am wealthy stupid in my opinion I think our brains are too smart for that stuff you have to give it the reasons you have to make the argument.

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And I think instead of affirmations if you make affirmations into arguments that you make with yourself every day then those become things that will change who you are.

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And if you change who you are and how you make decisions you'll change your entire life and you'll be able to watch your business grow as a result of who you have become.

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And so this is one of the things that was most powerful for me in my entrepreneurial journey I had had tons of insecurities right I had tons of anxieties I had lots of anger I had lots of perceived trauma.

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And I'll say it that way because I don't even want to make it into trauma that's what I perceive this trauma because I was a child in the world with the the emotion regulation of a child and so things of course affect you more when you're kid everyone's traumatized traumatized perceives trauma as a child.

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Like if I go to a stage and I say hey who here had a traumatic childhood in some instance or had a traumatic event occur everyone's going to raise their hand so stop thinking that because you have trauma and I don't say this I'll say this with I'll say it this way better for me I chose to stop giving trauma power.

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And I think if you can do that and you can tell yourself a different story about why you are who you are and make arguments instead of affirmations you'll be able to have stronger faster change in the direction that you desire and you'll have more control over your emotional state and then instead doing you'll be able to level up the business that you have because most of times when I see business owners the reason that I successful is not because they don't have the beliefs or because they don't have the skills it's just because of who they are.

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I had to call the other day and somebody hopped on and they were like honestly the guy was an asshole who's like man employee suck and I can never keep any good talent blah blah blah blah I just pause and I was like that's not surprising and he was like what I was like have you met you.

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Like I don't know what else to say have you met you like I don't need to change this guy's marketing right I need to change this guy's beliefs about his own business he's just change who he is.

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And the only way for that guy to do that is for him to get over the reasons that he tells himself it's okay to be who he is and I think a lot of us do that.

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We give ourselves the excuse for being impatient we give ourselves the excuse for cheating right we give ourselves the excuse for being unfaithful we give the excuse for being on loyal well my dad was where my mom was or my brother was or whatever right.

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Or when I was growing up or what from my town I XYZ I'm this way because the cows is one of the most powerful words in the English language it's great for persuasion make sure you use it to persuade yourself in the right direction.

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So anyways that's just my two cents I might not know anything if you found value in this hit subscribe I have other videos that like this for entrepreneurs we're trying to scale their businesses keeping awesome keep being amazing lots of love motionation.

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You