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he pulled me aside after my presentation and was like if what you're saying is true

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so you've got a hundred million dollar company. Welcome to the game where we talk about how to

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get more customers, how to make more per customer and how to keep them longer, and the many failures

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and lessons we have learned alone the way. I hope you enjoy and subscribe. Good morning everyone

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having Sunday. Hope you guys are rocking and rolling as we start the beginning of next week.

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I've been cranking on some work and I felt like I had a nice place to rest and I wanted to share

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two stories with you because I've just been on my mind a lot lately and they are the two most

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impactful experiences of my life which is pretty bold playing because I feel like I've had a

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lot of pretty impactful experiences but there are two decisions that I made in my life that

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were by far the highest ROI decisions in terms of how much I was able to grow as a result of them.

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And both of them were in-person mastermind experiences.

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The first one was when I decided to join Russell's Inner Circle and so the back story behind

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this was I was a gym owner right I had six gyms at the time I was young I I understood a tiny

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tiny bit about marketing just enough to kind of get my gyms to work and I was actually in a pretty

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bad spot in my life I was just really I don't know incredibly bored and I didn't really know anyone

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and so the gyms were working and I had looked up after you know three years of not doing anything

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but working and realized like I had nothing like life wise and so I just knew I wanted something

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different I didn't know what it was and so I had seen Russell speak at traffic conversion

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summit like a year earlier and I just remember watching him present and I was like this guy's

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really good I need to work with this guy and but he wasn't allowed to pitch so he never sold

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anything at the event he just literally did an entire webinar and then stopped at the stack and

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was like ah you know just check us out if you think this is interesting and so anyways I googled

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his name and the first thing he made a month was his his mastermind which was the most expensive

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thing he has on his value ladder which is kind of hilarious and so I applied and I got a call

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and honestly I had no business being invited to join his mastermind from the application so

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this shows you like way back when before Russell was Russell Brunson you you know I mean like when

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he was I think they were doing maybe ten million dollars a year at the time and you know probably

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a third of that was his mastermind and not the software but anyways the sales guy was like oh my

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god you know you'll you'll love it here like there's so many players and all this stuff and

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and so he sold it to me and at the time it was a tremendous amount of money for me I mean it was

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pretty much all the money I had to join and so I wired all of it over because they didn't do

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payment plans or anything like that and the first call that I got with him he got on the phone

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with me I told him everything that we were doing and he kind of paused for a second was like

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you're really really good at this and I was like thanks man and he said first off you need to

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speak at my event and I was like this guy was like god damn it you know what I mean it was like

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bullshit okay and so I think the first thing that happened in my life like in terms of like the

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reason this this one experience was so pivotal to me is that he said the next thing he said to me

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was I think you have a love of ten skill set in a level two opportunity I don't think you should

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be running gyms I think should teach teaching people how to run gyms and so that entirely shifted

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how I how I move forward in terms of my business the next thing is after I had my first 30 minute

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onboarding call with him I got put into the first event which is like the next month for his

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inner circle and when I went there I remember there was this guy who stood up and he just didn't

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seem that like motivated or ambitious or anything and he was just like yeah you know we're doing

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like 300,000 a month and really need to you know improve our stuff and I was like blown away

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to 300,000 a month like are you kidding me and I just I was dumbfounded but the thing is like I

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hung out with this guy and I hung out with these other guys during the breaks and I was like these

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guys are just normal dudes and so when I rubbed shoulders with these guys I was like I can do

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this you know what I mean and so there's three C's that I think came from this event for me which

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was clarity conviction and community and so I got clarity on what I needed to do I had conviction

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that I could do it because I saw other people there that I didn't think were better smarter than I

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was and then I had a community of people around me and that kind of feeds into the conviction

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that I felt like I could have support or take phone calls with or whatever and I talked to

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everyone in the group I had a one-on-one call with almost every person in his inner circle

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when I joined I just reached out and was like hey here's all the shit I'm good at and I just like

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gave them everything I knew and they were like oh is there anything I can do to help you and I was

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like not really but I just wanted to meet you and so I got all this good will from everyone

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else in the group and then later as I would get stuck at different points I knew what they were

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good at and then I'd reach out and they were like yeah dude for sure and they hop on they

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help me get on stop and so that that first experience that I had in his group was one of the

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like kind of defining moments for me as an entrepreneur the next one is after we kind of executed some

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of the first things after being in that group I think it was probably nine months later we were doing

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probably 400,000 a monthish and this is now not from the gyms but from me you know doing gym

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lunch actually had done for you kind of service and we just pivoted to done with you and it kind of

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blew up we were literally like the second month and to done with you and we did like 380 and so

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he said hey you need to come to this pirate's cove mastermind and he's talked about this at some

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of his on some of his content but the pirate's cove mastermind was I mean probably the single

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single big I mean the first one and this one were the two biggest most impactful experiences in my

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life and when I went there was invite only it was $10,000 and the only people invited were we're

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doing eight figures or more and so there's 10 people there and I was one of them and I was not doing

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any figures but I was like why am I here and he was like I just think that you're good enough to

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be here and I think you're going to be there really soon and so it was again you just kind of

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believed in me and I was like this is awesome and when I got there definitely the room the elevation

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of the room was definitely higher and every one of these people were people I'd heard of you know

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me like I knew all of them it wasn't like up and coming they were all established and

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when I got up and I presented what we were doing and our numbers and all that stuff and I was like

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this is what I think about doing and I want to start something company and all the stuff

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there's this guy named Jason Flasely and who had done like $28 million in a single day

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and it was just wicked smart and he he pulled me aside after my presentation it was like if

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what you're saying is true so you've got a $100 million company and I just like I just remember

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like feeling like the air got sucked out of the room because I actually felt a lot of pressure

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I didn't feel really good about it I just felt like tons of pressure because at that moment

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Layla and I were just like really enjoying life like we just she and I and I think we had like one

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other employee and we were making so much money you know I mean it was just an uncomprehensible

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amount of money for us you know I mean we had like no overhead and we're doing $300,000

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plus take home every month and we had not made that kind of money ever and he's like you need to

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scale up extremely fast or someone is going to take everything you have and claim it for themselves

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and so I felt this huge insecurity and fear that I was like oh my gosh I have to scale really fast

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and so I we went all in and so we both put our heads down and signed up for like three or four more

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masterminds for different things some for traffic some for scaling you know your teams called like

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everything we possibly could and from the little pieces we were able to put together we were

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able to rapidly grow from I think we did 380 then we did 480 then 780 then we did a million

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then we did 1.2 then we did 1.5 I mean like literally that was the growth curve I mean that was

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all in a six month it was nuts it was insane and the reason I'm bringing this up is that both times

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like they were the second time wasn't a financial stretch but I had never paid $10,000 for an event

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that I never know you know I paid for masterminds but not an event and even though everyone there

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was you know way above me I still didn't agree and I was like that's kind of kind of steep but

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since having those experiences one when we have our events I try and try and think about this

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three C's is how can I recreate and if you're doing stuff for your clients how can I recreate

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those three C's how can I recreate conviction clarity and community because I think in live events

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unless it's a workshop like a three day workshop which is really tactical most times those are the

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biggest things you can get from an event but I also think they're the most valuable right you can

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Google how to you know how to do stuff like that's not difficult but it's just getting someone to

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believe that they can do it knowing what they need to do from the clarity and then having the

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community there to kind of debottle net and also kind of reinforce the conviction I think is one

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of the most valuable things and after going through those two experiences in my life they are

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definitely probably two the stories that are referred to the most those are things where I kind

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of transformed and I think that a lot of entrepreneurs miss out on the highest ROI I've ever gotten

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has been from spending money to buy information by a mile like not I mean not even close

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from the the highest ROI has been buying information and so we consistently and I still do try and

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buy courses that I see anything that's up and coming you're interesting because I almost always

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get stuff from them and the amount that I get from them is always less than what I pay and I think

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part of that it means you have to do stuff real quick guys you guys already know that I don't run

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any ads on this and I don't sell anything and so the only ask that I can ever have are you guys

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that you help me spread the words we can out more entrepreneurs make more money feed their families

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make better products and have better experiences for their employees and customers and the only

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way we do that is if you can rate and review and share this podcast so the single thing that I

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have to do is you can just leave review but take 10 seconds or one type of the thug that means

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the absolute will to me and more importantly it may change the world for someone else

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but beyond that I had a woman who reached out to me recently and she said I've wasted

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you know a hundred thousand dollars on masterminds and courses and I you know I can't get past

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five hundred thousand dollars a month online and I was like taking it back because I knew this

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person before she had invested in all of these courses and programs and all that stuff and she

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definitely wasn't making five hundred grand a month sorry a year and I was like how how can

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you say you wasted money like you invested in a lot of times you don't get the whole picture now

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we try and do the full stack as much as you know like as much as you may possibly like the full

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stack end-to-end of lead generation nurture or sales, fulfillment, scaling, delivery, everything right

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but sometimes you don't get all the pieces from the same person right I mean I can't tell you the

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amount of different things that we purchased and just because you don't immediately see an ROI it

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doesn't mean that you didn't build another link in the chain and so a lot of times I think that

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successes but you know where you're at to where you want to go and there's this bridge and the

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bridge is made of these bricks and each of those bricks is necessary but you don't always get

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the bricks from the same people and so you learn how to write headlines and copy and then you learn

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how to you know make creative and then you learn how to place ads and buy traffic and then you learn

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how to you know build funnels and then you learn how to sell and then you learn how to improve your

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product and delivering each of those things could be from different people different courses that

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you consume but I can just like my biggest ask for anybody who's listening is just that like

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invest in proximity I think it is the single most powerful thing you can do is always trying

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buy your way into the next level because when you do that you rub folders with people you will

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get clarity on what you need to do you will get the conviction that you can do it and you have

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the community to support you to make sure that you don't get stuck and I'm just telling you like

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it is the high like if you like there's no point unless you're unless you have a million plus in

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your bank account that you shouldn't be spending all of your money in my opinion on education right

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on I'm not I'm very against formal education I'm very pro-soft education but education is the way

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right and so I get messages from people like what are what investments are you in right now

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I'm like I still look at trying buy stuff we're going to another mastermind this week and now it's

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everybody there is that a hundred million and a billion and there's two guys that are at 50 and

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so we're going to be like the smallest cats in the room and so I'm super excited for this

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but I'm saying this because when you have those opportunities do not pass them up because I

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actually I shudder to think what my life would be if I hadn't gone to these if I hadn't made these

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kind of leap of faith decisions to join these these higher level groups and to pay for them almost

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before I could afford them and in paying for them before I could afford them I think it enabled

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me to later afford the things that I could normally and so I know it takes guts I know it takes

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a leap of faith it does take some discernment to make sure that you're investing with the right

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people but almost always there's always something big that you can get from someone and it doesn't

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always need to be tactical sometimes it's a belief set sometimes it's a it's a way that they treat

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things it's a way that they perspective but like there's always something really valuable

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especially from people who are doing more than like almost everybody who makes more money

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is doing something very well and if you just look at what it is now they might do everything

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really well but they might do something very well and they have to be doing something because

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they're doing better than you are and so I think if you can go into that perspective and always

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continue to invest especially in proximity I think that you will not thank me but you'll thank

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yourself for making the call because for me it's been it's been the single most the biggest

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contribution to to where we're at right now it's been the people that we've been able to find

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that surround ourselves with and people talk about it but I don't see nearly as many people

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taking the advantage of information because it's the only thing that can buy you time right like

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you can't buy timeback but you can get the thing that gets things to go faster right you can take

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the amount of time it takes you to achieve your success from 20 years to two years if you leverage

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five other people's 20 years of experience then just apply their learnings right like at the

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end of the day you can either earn the learnings or you can pay for the learnings right but you just

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have you have to have the principle or the where the belief set one way or another it's either by

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ramming your head through the wall or looking at somebody else who did and saying cool I'll not do

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that I'll do this instead and I think that's how you can jump because you don't have the huge losses

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of time that come from failures right you're going to fail no matter what but you might as well

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minimize the amount of failures you have and I think proximity and learning from people who are

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better than you is by far bar none the best thing I've ever done it's anyways I thought I'd make

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that for you because a lot of people don't know you know the things that we've invested in and

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those two things were the most impactful and I think it's really getting almost like you should

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be in rooms where you feel like you don't deserve to be there that's kind of my point like you should

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you should walk into rooms and be almost in awe of all the other people there and keep your mouth

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shut and just listen you know what I mean and the only other thing that I can say that has been

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really valuable for me that I don't see people doing is I was voted the most valuable inner circle

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member the first year they had the award and they they didn't say they were going to have an award

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so I wasn't like I was doing it for it it's just like they just decided to have an award and

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anonymous everyone voted me as the as the most valuable person and at the time I wasn't making

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the most money in the group not even close and so but I think what I was able to do was I

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literally gave everything I knew and at the time I knew way more about sales than I did about

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marketing and so I just was like hey here's how we do our sales process here's how we here's

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how we close here's how we drill our teams because that was something that I had scaled I had

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scale the sales team I had you know six eight guys who were selling for me at the time I didn't

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know shit about marketing but by showing you know all of these internet marketers were really

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at marketing and the tech stuff which I wasn't good at how we sold they all got a lot of value

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and they'd applied our sales processes and the tactics and how we scripted things out and they

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started making money and I was just offering to help so I literally reached out to every person

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that I thought was cool which was most of them because I just wanted to learn more about what

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they were doing because I almost inevitably got something back without even asking and then later

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I had an IOU in my pocket not not doing it for that reason but I did have good will and so

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when I was like dude I'm super stuck on this and when I started our supplemental company there's all

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these dudes that I had helped any commerce that were like dude I'll be get all that stuff set up

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and I'm like oh thanks and sometimes it's not even them setting it up but they know a guy and so

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those things like not just the people but their networks I get I got so much leverage so quickly

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that I think that was how we went from zero I mean like you know figuratively zero dollars online

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to doing 10 million and collected cash in our first 10 months and to date from what I understand

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I think that's the fastest growth that they've had in that whole community and I think it was because

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it was like a double leverage defective good will so I found the best group that was above me

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I tried to provide as much as I could and I did one-on-one calls with virtually everyone in the group

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they looked like I was like half my day I was on calls with people that weren't related to my

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business and I just tried to give as much as I could and then they would always inevitably give

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back because givers always give back right and that's what you'll see the higher up you go the more

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people are givers than takers and so they would always give back and they poured into me and then by

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doing that I was able to just leap frog you know two three four five you know different levels of

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growth in a very short period of time you know learning from their beliefs learning from their

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tactics learning from their setups learning from how they set up their teams like all of those

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things and so I just want to say if you have the opportunity to rub shoulders with giants and

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rub shoulders of people who are way above you I truly do not think that there's a better investment

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that you can make like don't try and buy some $50,000 house in Ohio to try and get $500

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amount of passive cash flow when you could take 50 grand invest in two high level groups and I

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guarantee you you will make more than $500 a month so anyways I hope this of this makes sense for

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you I hope this was bad before you those two experiences were the biggest life-changing experiences

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for me and so you know hopefully one person in this instance that says you know what I'm gonna

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pull the trigger on something that I wasn't otherwise going to even though it's a stretch because

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at the end of the day if I execute everything in this group then I'll get what these guys have

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so keeping awesome happy Sunday got some cool stuff coming and I'll get you guys soon bye

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you