WEBVTT

1
00:00:00.000 --> 00:00:03.480
Going on, everyone, I hope you guys have an awesome Saturday.

2
00:00:03.480 --> 00:00:05.320
This was totally an impromptu thing,

3
00:00:05.320 --> 00:00:07.560
but I saw something on my newsfeed and I was just like,

4
00:00:07.560 --> 00:00:10.680
man, this is a good, this might be a good video.

5
00:00:10.680 --> 00:00:13.800
So why we don't copy and why this might make you more money.

6
00:00:13.800 --> 00:00:19.200
So one of the things, people always, I don't know if you've

7
00:00:19.200 --> 00:00:23.120
been in this space a while, but a lot of us consider us

8
00:00:23.120 --> 00:00:25.560
innovators in the gym spaces that were always coming up

9
00:00:25.560 --> 00:00:27.680
with the next thing and what's new.

10
00:00:27.760 --> 00:00:31.720
And the reality is that the majority of the revenue

11
00:00:31.720 --> 00:00:34.640
and the income of the profit goes to the first mover

12
00:00:34.640 --> 00:00:36.880
in the marketplace, right?

13
00:00:36.880 --> 00:00:40.280
So we were the first ones to do a lot of things.

14
00:00:40.280 --> 00:00:43.880
And the reason, because of that, we're rewarded for it.

15
00:00:43.880 --> 00:00:46.840
But I want to tie this back to, to, to run the gym.

16
00:00:46.840 --> 00:00:51.520
So I remember there was a time where I was,

17
00:00:51.520 --> 00:00:54.760
so I had one location this time and we were doing pretty well.

18
00:00:54.760 --> 00:00:59.920
I was probably taking home like 10, 10, 10, 12,

19
00:00:59.920 --> 00:01:00.520
somewhere in there.

20
00:01:00.520 --> 00:01:03.040
This is probably the first six months of owning my first gym.

21
00:01:03.040 --> 00:01:04.880
And so I was like, this is awesome.

22
00:01:04.880 --> 00:01:07.800
And there was some other guy down the street

23
00:01:07.800 --> 00:01:10.520
who was always claiming he was crushing it and all the stuff.

24
00:01:10.520 --> 00:01:12.680
And so I remember looking at one of his things

25
00:01:12.680 --> 00:01:15.400
and I was like, I'm going to try and do that.

26
00:01:15.400 --> 00:01:19.560
And what ended up happening is they didn't work.

27
00:01:19.560 --> 00:01:24.200
And I learned this lesson that has been so

28
00:01:24.200 --> 00:01:25.040
profound to me.

29
00:01:25.040 --> 00:01:28.440
And it's kind of goes like this.

30
00:01:28.440 --> 00:01:32.800
Most people suck at everything in general.

31
00:01:32.800 --> 00:01:35.760
Like most businesses aren't good at what they say they're doing.

32
00:01:35.760 --> 00:01:37.800
And other businesses who are in my space

33
00:01:37.800 --> 00:01:39.960
are also usually don't know what they're doing either.

34
00:01:39.960 --> 00:01:41.800
And so why should I copy those guys, right?

35
00:01:41.800 --> 00:01:43.240
So if you're a crossfit, right?

36
00:01:43.240 --> 00:01:45.280
And you're like, man, wish I got my pricing.

37
00:01:45.280 --> 00:01:46.400
If you look at the marketplace,

38
00:01:46.400 --> 00:01:47.760
you're just going to get really cheap prices.

39
00:01:47.760 --> 00:01:50.320
And then all of a sudden, you're going to start having cheap prices.

40
00:01:50.320 --> 00:01:52.560
And you're like, huh, all these other gyms, if cheap prices,

41
00:01:52.560 --> 00:01:53.560
why am I not making money?

42
00:01:53.560 --> 00:01:54.680
It's because they're not making money.

43
00:01:54.680 --> 00:01:56.080
But you just know that, right?

44
00:01:56.080 --> 00:01:58.160
You didn't know that they're not making money.

45
00:01:58.160 --> 00:02:00.160
And so you copy someone who sucks.

46
00:02:00.160 --> 00:02:02.920
And so I now have faith in the fact

47
00:02:02.920 --> 00:02:04.280
that most people don't do their research.

48
00:02:04.280 --> 00:02:06.240
Most people don't actually try and figure out

49
00:02:06.240 --> 00:02:07.400
what is working.

50
00:02:07.400 --> 00:02:08.520
They just guess.

51
00:02:08.520 --> 00:02:10.000
Everyone's just guessing.

52
00:02:10.000 --> 00:02:12.240
And so I have absolutely confidence in the fact

53
00:02:12.240 --> 00:02:14.920
that if we start doing something and we approach it,

54
00:02:14.920 --> 00:02:16.600
like we're going to do this right.

55
00:02:16.600 --> 00:02:17.400
We're going to look at it.

56
00:02:17.400 --> 00:02:18.120
We're going to test it.

57
00:02:18.120 --> 00:02:20.160
We're going to research it.

58
00:02:20.160 --> 00:02:21.640
Then I know when the astronauts come back,

59
00:02:21.720 --> 00:02:22.880
I'm like, oh, these are winners.

60
00:02:22.880 --> 00:02:24.600
These are the actual winners.

61
00:02:24.600 --> 00:02:27.840
And so if we copy, we're usually copying people's stuff

62
00:02:27.840 --> 00:02:28.520
that sucks.

63
00:02:28.520 --> 00:02:29.360
It doesn't even work.

64
00:02:29.360 --> 00:02:30.520
And we don't know that it doesn't work.

65
00:02:30.520 --> 00:02:33.040
But now I'm telling you, most people don't know what they're doing.

66
00:02:33.040 --> 00:02:34.400
Most people aren't making anybody.

67
00:02:34.400 --> 00:02:36.280
So don't copy them, right?

68
00:02:36.280 --> 00:02:38.240
Focus on your customers.

69
00:02:38.240 --> 00:02:41.120
Look at them and then think, what problem

70
00:02:41.120 --> 00:02:43.320
is their biggest problem that I could solve?

71
00:02:43.320 --> 00:02:45.040
And then you start trying to solve in your own way.

72
00:02:45.040 --> 00:02:46.760
Because if you look at other people trying to solve it,

73
00:02:46.760 --> 00:02:48.640
then they're going to kind of pollute what you do.

74
00:02:48.640 --> 00:02:51.280
And then it's going to look like Mickey Mouse copy catch it, right?

75
00:02:51.280 --> 00:02:52.840
It's going to look just like everyone else's stuff.

76
00:02:52.840 --> 00:02:54.240
And then it won't be special.

77
00:02:54.240 --> 00:02:56.160
So people are like, how did you build this Google business?

78
00:02:56.160 --> 00:02:57.440
Like overnight, that got so big.

79
00:02:57.440 --> 00:02:59.440
And since I didn't look at anyone else's Google business,

80
00:02:59.440 --> 00:03:01.040
I was like, well, let's start with the end in mind.

81
00:03:01.040 --> 00:03:04.000
How can I help gym owners the best, right?

82
00:03:04.000 --> 00:03:06.000
I was like, well, we need full-time customer support, right?

83
00:03:06.000 --> 00:03:06.840
That's what I would need.

84
00:03:06.840 --> 00:03:08.040
I would need someone to help me with all that.

85
00:03:08.040 --> 00:03:11.200
They would need help get unlocked with bottlenecks on tech stuff.

86
00:03:11.200 --> 00:03:15.640
So that's where we have 11 full-time American red blooded

87
00:03:15.640 --> 00:03:17.840
just speaking support staff is because we

88
00:03:17.840 --> 00:03:20.720
started with a problem when we tried to solve it, right?

89
00:03:20.760 --> 00:03:22.320
But if I looked at every other, you know,

90
00:03:22.320 --> 00:03:24.200
every other Google business, right?

91
00:03:24.200 --> 00:03:25.360
I'd look there and I'd be like, okay,

92
00:03:25.360 --> 00:03:27.320
I guess I got to do a couple of events every year

93
00:03:27.320 --> 00:03:29.080
and then we'll get in a Facebook group

94
00:03:29.080 --> 00:03:31.840
and then we'll do a call once a month.

95
00:03:31.840 --> 00:03:36.840
And that'll be our entire business, right?

96
00:03:36.840 --> 00:03:37.840
But we didn't do that.

97
00:03:37.840 --> 00:03:40.040
And so then all of a sudden, now we're innovators, right?

98
00:03:40.040 --> 00:03:42.080
We like totally reinvented this face in terms of

99
00:03:42.080 --> 00:03:43.280
how we deliver service.

100
00:03:43.280 --> 00:03:44.880
But it's because of how we approach the problem,

101
00:03:44.880 --> 00:03:46.080
which is I'm not going to look,

102
00:03:46.080 --> 00:03:47.520
and this is why I don't like the whole,

103
00:03:47.520 --> 00:03:48.520
there's a lot of things that I'm like,

104
00:03:48.520 --> 00:03:50.200
I don't like the whole funnel hacking aspect.

105
00:03:50.200 --> 00:03:52.040
I really don't, I'm not a fan of it.

106
00:03:52.040 --> 00:03:53.680
Because what it does is you don't learn the lessons

107
00:03:53.680 --> 00:03:55.520
and you also don't know why someone's doing what they're doing.

108
00:03:55.520 --> 00:03:57.960
So when it breaks, you don't know how to fix it, right?

109
00:03:57.960 --> 00:04:00.520
When you make your own stuff, you own the whole process

110
00:04:00.520 --> 00:04:02.200
and you know why you did this and you test it

111
00:04:02.200 --> 00:04:04.720
and if it works and you do know better, you prove, right?

112
00:04:04.720 --> 00:04:07.200
When you look at the rest of the marketplace,

113
00:04:07.200 --> 00:04:10.520
first, all it does is just totally narrow

114
00:04:10.520 --> 00:04:12.960
like narrow your ability to innovate anything

115
00:04:12.960 --> 00:04:14.720
because you have this preconceived notion

116
00:04:14.720 --> 00:04:16.840
of what it should become, right?

117
00:04:16.840 --> 00:04:19.960
And so why was all of our meal plan systems

118
00:04:19.960 --> 00:04:21.520
when we entered Jim, kind of like new and different

119
00:04:21.520 --> 00:04:23.440
and like how do we think about like a restaurant

120
00:04:23.440 --> 00:04:25.600
eating out guys and it's an apple guy, I didn't.

121
00:04:25.600 --> 00:04:26.800
And how do we have all these other things

122
00:04:26.800 --> 00:04:28.280
is because we were starting with the concept

123
00:04:28.280 --> 00:04:30.240
of like how can I help this person lose weight

124
00:04:30.240 --> 00:04:32.240
and where do most people struggle with it, right?

125
00:04:32.240 --> 00:04:34.720
It's not just, well, here's a meal plan

126
00:04:34.720 --> 00:04:36.160
and our workouts are like this or whatever

127
00:04:36.160 --> 00:04:37.360
because that's what everyone did.

128
00:04:37.360 --> 00:04:38.560
So if you look at your customer,

129
00:04:38.560 --> 00:04:40.160
focus on the customer, look at their problem,

130
00:04:40.160 --> 00:04:42.000
they try and solve them,

131
00:04:42.000 --> 00:04:43.640
then you're going to come up with a radically new way

132
00:04:43.640 --> 00:04:44.960
of doing it a lot of times

133
00:04:44.960 --> 00:04:47.240
because you didn't let yourself get influenced

134
00:04:47.240 --> 00:04:49.320
by the rest of the marketplace, which big secret,

135
00:04:49.320 --> 00:04:50.160
they're not making money,

136
00:04:50.160 --> 00:04:51.880
and they're not good at what they do.

137
00:04:54.360 --> 00:04:56.520
Hey guys, real quick, if you're new to the podcast,

138
00:04:56.520 --> 00:04:59.760
I have a book on Amazon called 100 million dollar offers

139
00:04:59.760 --> 00:05:01.600
that over 8,000 five star reviews

140
00:05:01.600 --> 00:05:02.880
and it has almost a perfect score,

141
00:05:02.880 --> 00:05:04.760
you can get it for 99 cents on Kindle.

142
00:05:04.760 --> 00:05:06.920
The reason I bring it up is that I put over a thousand hours

143
00:05:06.920 --> 00:05:09.360
into writing that book and it's my biggest gift

144
00:05:09.360 --> 00:05:10.200
for our community.

145
00:05:10.200 --> 00:05:12.480
So it's my very shameless way of trying to get you

146
00:05:12.480 --> 00:05:15.240
to like me more and ultimately make more dollars

147
00:05:15.240 --> 00:05:17.160
to that later on in your business career,

148
00:05:17.160 --> 00:05:18.160
I can finish the part with you.

149
00:05:18.160 --> 00:05:20.160
So that's my gift, go check it out,

150
00:05:20.160 --> 00:05:22.000
Amazon, and back to the show.

151
00:05:25.480 --> 00:05:27.880
Most people don't make money, don't copy it.

152
00:05:27.880 --> 00:05:28.720
Why would you copy it?

153
00:05:28.720 --> 00:05:30.360
They don't even make money, right?

154
00:05:30.360 --> 00:05:31.440
They don't even work.

155
00:05:32.440 --> 00:05:34.360
And so that's why, you don't like,

156
00:05:34.360 --> 00:05:36.680
like why don't I look at any of the group businesses

157
00:05:36.680 --> 00:05:38.120
that are out there?

158
00:05:38.120 --> 00:05:40.280
Because they probably suck at what they do, right?

159
00:05:40.280 --> 00:05:43.200
And I'm saying, okay, I'm trying not to be negative

160
00:05:43.200 --> 00:05:45.840
about them, I'm just saying that if like,

161
00:05:46.840 --> 00:05:48.840
yeah, I mean, they would be better, right?

162
00:05:48.840 --> 00:05:50.400
Like, why would I copy them?

163
00:05:50.400 --> 00:05:52.520
They would be bigger and growing faster and going nuts.

164
00:05:52.520 --> 00:05:54.600
Everyone copies our stuff because they don't know

165
00:05:54.600 --> 00:05:55.920
how to make stuff that works.

166
00:05:55.920 --> 00:05:58.920
And it's because the process is foreign to them, right?

167
00:05:58.920 --> 00:06:02.760
The process goes like this, look at a problem, solve it,

168
00:06:02.760 --> 00:06:04.520
and then figure out how you can do it over and over

169
00:06:04.520 --> 00:06:06.040
again so it's consistent, right?

170
00:06:06.040 --> 00:06:07.200
That's all you have to do.

171
00:06:07.200 --> 00:06:09.120
But no one does that to people are lazy, right?

172
00:06:09.120 --> 00:06:11.080
And I think they have to make you master copies that.

173
00:06:11.080 --> 00:06:14.760
So you will be better if you don't copy people.

174
00:06:14.880 --> 00:06:17.600
And then you will become an innovator.

175
00:06:17.600 --> 00:06:19.000
And then when you're an innovator,

176
00:06:19.000 --> 00:06:22.880
you get to enjoy the entire curve of revenue and profit.

177
00:06:22.880 --> 00:06:26.320
So people who are running huge opportunities, right?

178
00:06:26.320 --> 00:06:29.240
Like, six years ago, right?

179
00:06:29.240 --> 00:06:32.560
Got to enjoy all of the benefits of the entire curve

180
00:06:32.560 --> 00:06:34.280
before everyone else started doing them, right?

181
00:06:34.280 --> 00:06:36.240
And then they stopped working, right?

182
00:06:36.240 --> 00:06:37.680
That's what happened.

183
00:06:37.680 --> 00:06:39.160
And so if you're an innovator,

184
00:06:39.160 --> 00:06:40.800
you just get to enjoy the entire curve

185
00:06:40.800 --> 00:06:42.160
rather than being an early adopter,

186
00:06:42.640 --> 00:06:44.200
or whatever, and then mass.

187
00:06:44.200 --> 00:06:46.600
And then it stops working when everyone else gets into it.

188
00:06:46.600 --> 00:06:49.120
But you start by looking at the customer

189
00:06:49.120 --> 00:06:50.720
and just seeing what you can do, solve their problem,

190
00:06:50.720 --> 00:06:51.920
make your life better.

191
00:06:51.920 --> 00:06:54.240
So don't copy people they don't know what they're doing.

192
00:06:54.240 --> 00:06:56.520
Just don't, like most people suck at what they do.

193
00:06:56.520 --> 00:06:58.760
Like most people don't try.

194
00:06:58.760 --> 00:07:01.360
Most people don't try hard at all at anything.

195
00:07:01.360 --> 00:07:03.680
Like in life, they just go through it like this.

196
00:07:03.680 --> 00:07:05.280
And they don't just try.

197
00:07:05.280 --> 00:07:08.960
You were like, you know, why?

198
00:07:08.960 --> 00:07:10.520
Like, because I've had our innovator,

199
00:07:10.800 --> 00:07:13.040
so we're like, how do you guys have such high success rate?

200
00:07:13.040 --> 00:07:14.480
They're like, it's insane.

201
00:07:14.480 --> 00:07:17.640
How is it that 95% of the gyms that you work with

202
00:07:17.640 --> 00:07:19.480
have ridiculous results?

203
00:07:19.480 --> 00:07:21.760
Like we're trying to get, they're trying to get 5%

204
00:07:21.760 --> 00:07:24.080
to go to 10% of their people get results.

205
00:07:24.080 --> 00:07:26.200
And so because I just, we didn't just,

206
00:07:26.200 --> 00:07:28.000
oh, you know what, I'm gonna make an info course

207
00:07:28.000 --> 00:07:29.840
and then I'm gonna sell it first

208
00:07:29.840 --> 00:07:32.080
and then I'm gonna make it as you go

209
00:07:32.080 --> 00:07:33.560
and I'm making an eight week module

210
00:07:33.560 --> 00:07:34.960
and every week I'm gonna make a webinar

211
00:07:34.960 --> 00:07:36.920
and I'm gonna report the webinar teaching

212
00:07:36.920 --> 00:07:37.960
and then I'm gonna put it in there.

213
00:07:37.960 --> 00:07:39.080
That's not useful.

214
00:07:39.120 --> 00:07:41.320
It's also not, it's not a consolidated way

215
00:07:41.320 --> 00:07:43.520
of displaying information,

216
00:07:43.520 --> 00:07:47.280
like instead, like trying to get someone a product

217
00:07:47.280 --> 00:07:49.120
which is a result that actually happens

218
00:07:49.120 --> 00:07:51.480
and then every single way you can go wrong

219
00:07:51.480 --> 00:07:53.080
and then trying to fix everyone to those ways

220
00:07:53.080 --> 00:07:55.040
and then still do it and then take complete ownership

221
00:07:55.040 --> 00:07:58.320
over every single person who doesn't succeed, right?

222
00:07:58.320 --> 00:08:02.720
So anyways, just own it, just own it,

223
00:08:02.720 --> 00:08:05.040
own it, do everything yourself, just own it.

224
00:08:05.040 --> 00:08:07.640
Don't look at everyone else because everyone else isn't good.

225
00:08:07.680 --> 00:08:10.000
No one else is good, they're stuff, don't copy them.

226
00:08:10.000 --> 00:08:11.120
They probably copied someone else

227
00:08:11.120 --> 00:08:12.840
and it's so diluted and so vatricized

228
00:08:12.840 --> 00:08:14.640
that the thing you're copying is even working.

229
00:08:14.640 --> 00:08:16.760
So start with the problem, find the solution,

230
00:08:16.760 --> 00:08:20.040
give it to them and you'll be all the happier for it

231
00:08:20.040 --> 00:08:24.680
and honestly, I don't look at what anyone else is doing.

232
00:08:24.680 --> 00:08:26.160
Have you noticed that all the ginger funnels

233
00:08:26.160 --> 00:08:27.720
look exactly like mine now, right?

234
00:08:27.720 --> 00:08:30.000
Everyone noticed that, they look like mine now

235
00:08:30.000 --> 00:08:31.160
because they're copying our stuff.

236
00:08:31.160 --> 00:08:32.000
Okay, they're stuff.

237
00:08:32.000 --> 00:08:33.840
Well, they don't know, it was only funny.

238
00:08:33.840 --> 00:08:35.320
Is that my fun of socks?

239
00:08:35.320 --> 00:08:36.360
My fun of socks, the murder,

240
00:08:36.360 --> 00:08:37.760
like, that's the crazy thing.

241
00:08:37.760 --> 00:08:39.760
I was there for a half a life

242
00:08:39.760 --> 00:08:41.720
and this guy sat down at our table

243
00:08:41.720 --> 00:08:44.040
and he was like, okay, dude, I've had your funnel.

244
00:08:44.040 --> 00:08:45.440
I have to ask you questions about this

245
00:08:45.440 --> 00:08:47.200
because he said, your links is,

246
00:08:47.200 --> 00:08:48.720
Jim, don't you can start out for such quiz?

247
00:08:48.720 --> 00:08:50.800
He's like, when I get there, it reloads

248
00:08:50.800 --> 00:08:52.800
and it says, serving, but there is no serving.

249
00:08:52.800 --> 00:08:53.800
He's like, so I'm thinking,

250
00:08:53.800 --> 00:08:55.320
is the reason that you did that?

251
00:08:55.320 --> 00:08:57.520
And then the application page doesn't really have a client

252
00:08:57.520 --> 00:08:58.840
that's like, it's lower.

253
00:08:58.840 --> 00:08:59.680
He's like, it's the reason you do that

254
00:08:59.680 --> 00:09:01.840
because you're thinking about like consumer psychology

255
00:09:01.840 --> 00:09:03.720
and this, he's like, this whole theory worked out

256
00:09:03.720 --> 00:09:05.040
of why you did this.

257
00:09:05.080 --> 00:09:07.720
I was like, I don't know, dog, I've never split tested.

258
00:09:07.720 --> 00:09:09.800
I was gonna do a quiz and decided not to.

259
00:09:09.800 --> 00:09:11.360
So I just left the link the same.

260
00:09:11.360 --> 00:09:13.800
And he was like, it was like his world was shattered.

261
00:09:13.800 --> 00:09:15.960
And I was like, yeah, because we just started running out

262
00:09:15.960 --> 00:09:18.160
and started working, so I didn't mess with it.

263
00:09:18.160 --> 00:09:20.280
No, like, two of your videos don't work on the page.

264
00:09:20.280 --> 00:09:21.800
I was like, oh, yeah, yeah, I mean,

265
00:09:21.800 --> 00:09:23.320
he thought it was like some master plan

266
00:09:23.320 --> 00:09:24.160
of why the videos didn't work.

267
00:09:24.160 --> 00:09:25.400
He was like, oh, it's a show that,

268
00:09:25.400 --> 00:09:27.240
like, there's some sort of scarcity or something like that.

269
00:09:27.240 --> 00:09:28.880
But I was like, nah, man,

270
00:09:30.000 --> 00:09:31.560
because the reason that it works is because

271
00:09:31.560 --> 00:09:33.400
our acquisition system's so strong

272
00:09:33.400 --> 00:09:34.800
and then we can have such high ticket

273
00:09:34.840 --> 00:09:35.920
that we can't spend anyone anyway.

274
00:09:35.920 --> 00:09:37.200
So it doesn't matter if the phone's good or bad

275
00:09:37.200 --> 00:09:38.560
because I didn't focus on it.

276
00:09:38.560 --> 00:09:39.400
Right?

277
00:09:39.400 --> 00:09:40.560
So everyone focuses on the wrong thing

278
00:09:40.560 --> 00:09:41.680
even when they're trying to copy us

279
00:09:41.680 --> 00:09:43.520
because they don't know why it works, right?

280
00:09:43.520 --> 00:09:44.760
And if they just made it on the wrong,

281
00:09:44.760 --> 00:09:46.200
they probably have something at least,

282
00:09:46.200 --> 00:09:47.920
at least they can compete because it'd be different.

283
00:09:47.920 --> 00:09:48.760
You know what I mean?

284
00:09:48.760 --> 00:09:50.760
And it would be unique of their way of trying to solve a problem

285
00:09:50.760 --> 00:09:51.800
rather than just making masks

286
00:09:51.800 --> 00:09:52.920
and doing what everybody else does.

287
00:09:52.920 --> 00:09:55.240
So anyways, don't look at your competition.

288
00:09:55.240 --> 00:09:57.480
Most of them aren't good at what they do.

289
00:09:57.480 --> 00:09:59.040
Most of the people who claim they are,

290
00:09:59.040 --> 00:10:00.640
a lot of stuff still aren't either.

291
00:10:00.640 --> 00:10:01.880
Like, I'm not just talking gyms,

292
00:10:01.880 --> 00:10:04.760
I'm talking like people who sell copy services.

293
00:10:04.760 --> 00:10:06.920
And made services and lawn care services

294
00:10:06.920 --> 00:10:09.160
most people are just really mediocre, right?

295
00:10:09.160 --> 00:10:10.280
And it's because they just looked at whatever

296
00:10:10.280 --> 00:10:11.840
and also doing it and started doing the same thing

297
00:10:11.840 --> 00:10:12.880
and what do you know?

298
00:10:12.880 --> 00:10:14.960
They get the same mediocre results.

299
00:10:14.960 --> 00:10:16.400
Like if you just look at the problem,

300
00:10:16.400 --> 00:10:17.240
try and solve it and think

301
00:10:17.240 --> 00:10:19.080
like how kind of most creative is on this issue

302
00:10:19.080 --> 00:10:19.920
and the best way possible.

303
00:10:19.920 --> 00:10:22.360
That's how you get unique, unique methods

304
00:10:22.360 --> 00:10:24.360
and then you can reinvent an industry.

305
00:10:24.360 --> 00:10:25.840
So anyways, lots of love guys.

306
00:10:25.840 --> 00:10:27.000
Just some Saturday morning thoughts.

307
00:10:27.000 --> 00:10:27.840
Don't copy.

308
00:10:27.840 --> 00:10:29.280
It's just, it does not serve you

309
00:10:29.280 --> 00:10:31.160
and you also feel like a copy person.

310
00:10:31.160 --> 00:10:33.880
And don't be offended when people copy you.

311
00:10:33.880 --> 00:10:35.600
It just means that they can never beat you.

312
00:10:36.600 --> 00:10:38.040
Which is really refreshing in some way.

313
00:10:38.040 --> 00:10:40.440
Because you know that if someone's always doing

314
00:10:40.440 --> 00:10:43.000
what you were doing, they will never beat you.

315
00:10:43.000 --> 00:10:44.360
Like, they'll never beat you.

316
00:10:45.400 --> 00:10:47.400
They're admitting that they're second.

317
00:10:47.400 --> 00:10:49.120
And so the biggest, the best thing in the world

318
00:10:49.120 --> 00:10:51.680
that happens to me is when somebody who was perceived

319
00:10:51.680 --> 00:10:53.960
as bigger than me early on,

320
00:10:53.960 --> 00:10:55.720
started copying what I was doing.

321
00:10:55.720 --> 00:10:56.720
Because that means that you give up

322
00:10:56.720 --> 00:10:58.040
the mantle of being innovative.

323
00:10:58.040 --> 00:10:59.880
You give up the mantle of being leader.

324
00:11:00.880 --> 00:11:03.000
And that's the first step to losing.

325
00:11:03.000 --> 00:11:04.720
So anyways, lots of love guys.

326
00:11:04.720 --> 00:11:06.120
You guys are amazing.

327
00:11:06.120 --> 00:11:08.040
Saturday morning thoughts.

328
00:11:08.040 --> 00:11:09.320
I'm putting together some cool stuff.

329
00:11:09.320 --> 00:11:10.800
Put for all my gym work too.

330
00:11:10.800 --> 00:11:11.640
We're on the call yesterday.

331
00:11:11.640 --> 00:11:12.920
How cool is the pitch, right?

332
00:11:14.120 --> 00:11:16.800
I wish I was so much on that thing.

333
00:11:16.800 --> 00:11:18.760
I can't wait to see everyone's numbers

334
00:11:18.760 --> 00:11:20.600
when you guys start using it.

335
00:11:20.600 --> 00:11:23.080
John, Chris Barnett, Rebecca Spencer.

336
00:11:23.080 --> 00:11:23.840
Lots of love guys.

337
00:11:23.840 --> 00:11:24.680
Talk soon.