WEBVTT 1 00:00:00.000 --> 00:00:02.680 My observation, who have become super fit, right? 2 00:00:02.680 --> 00:00:05.120 Or super successful in bodybuilding or business, 3 00:00:05.120 --> 00:00:07.240 are people who can do it for a long time. 4 00:00:07.240 --> 00:00:08.640 And the best way to do it for a long time 5 00:00:08.640 --> 00:00:09.600 is to be obsessed with it. 6 00:00:09.600 --> 00:00:11.120 It's to actually enjoy doing it. 7 00:00:13.120 --> 00:00:15.400 The wealthiest people in the world see business as a game. 8 00:00:15.400 --> 00:00:16.920 This podcast, the game, is my attempt 9 00:00:16.920 --> 00:00:18.280 to documenting the lessons I've learned 10 00:00:18.280 --> 00:00:19.880 on my way to building acquisition.com 11 00:00:19.880 --> 00:00:21.480 and to a billion dollar portfolio. 12 00:00:21.480 --> 00:00:23.280 My hope is that you use the lessons to bring your business 13 00:00:23.280 --> 00:00:24.640 and maybe someday soon partner with us 14 00:00:24.640 --> 00:00:26.080 to get to $200 million in beyond. 15 00:00:26.080 --> 00:00:27.280 I hope you share and enjoy. 16 00:00:28.280 --> 00:00:32.080 So I was having this conversation with a friend of mine 17 00:00:32.080 --> 00:00:35.640 who texted his business for $15 million. 18 00:00:35.640 --> 00:00:37.840 And he was like, I think that you're so successful 19 00:00:37.840 --> 00:00:38.920 in business because of the principles 20 00:00:38.920 --> 00:00:40.400 that you learned from bodybuilding. 21 00:00:40.400 --> 00:00:43.000 And I thought, and we had a 30 minute discussion 22 00:00:43.000 --> 00:00:44.680 about that one topic. 23 00:00:44.680 --> 00:00:46.720 And I think it's really, really important 24 00:00:46.720 --> 00:00:48.200 some of the things that we talked about. 25 00:00:48.200 --> 00:00:49.800 Or it's just very interesting. 26 00:00:49.800 --> 00:00:51.600 And so the nice thing about what I want to talk to you 27 00:00:51.600 --> 00:00:54.200 about today is if you're really good at business 28 00:00:54.200 --> 00:00:55.880 and you want to get jacked or shredded, 29 00:00:55.880 --> 00:00:57.880 everything that I'm about to tell you will apply. 30 00:00:57.880 --> 00:00:59.840 And if you are really good at being jacked and shredded 31 00:00:59.840 --> 00:01:01.040 and really bad at making money, 32 00:01:01.040 --> 00:01:02.720 then everything about to tell you will apply 33 00:01:02.720 --> 00:01:04.760 because there's actually so many similarities 34 00:01:04.760 --> 00:01:06.920 but not in the way that you would think, all right? 35 00:01:06.920 --> 00:01:08.960 And so as I was thinking about this, right? 36 00:01:08.960 --> 00:01:10.560 Between bodybuilding and business, 37 00:01:10.560 --> 00:01:13.800 one of the key things that matters is consistency, right? 38 00:01:13.800 --> 00:01:15.600 A lot of people think that intensity is what wins. 39 00:01:15.600 --> 00:01:17.480 So they work really, really hard at business 40 00:01:17.480 --> 00:01:19.640 for a short period of time and then they stop 41 00:01:19.640 --> 00:01:21.200 and they look and they're like, I haven't made a lot of money, right? 42 00:01:21.200 --> 00:01:22.600 Or they work out really, really, really hard 43 00:01:22.600 --> 00:01:24.040 for a couple of weeks or a couple of months 44 00:01:24.040 --> 00:01:26.080 and then they're like, hey, I don't look like Arnold Schwarzenegger, 45 00:01:26.080 --> 00:01:28.120 like what gives and then they stop, right? 46 00:01:28.120 --> 00:01:31.360 And so I would always rather have somebody work out 47 00:01:31.360 --> 00:01:34.960 with a 70% intensity for 10 years, right? 48 00:01:34.960 --> 00:01:38.720 Then somebody work out with a 120% intensity for one month, right? 49 00:01:38.720 --> 00:01:41.120 And the same degree happens within business, right? 50 00:01:41.120 --> 00:01:42.720 If you just consistently do something 51 00:01:42.720 --> 00:01:44.680 for a long period of time, you're gonna be really good at it 52 00:01:44.680 --> 00:01:47.880 because the total volume of work performed 53 00:01:47.880 --> 00:01:51.280 will surpass the total effort from that guy 54 00:01:51.280 --> 00:01:53.120 who's being really intense for a short period of time. 55 00:01:53.160 --> 00:01:55.240 Because one of the things that happens I think over time 56 00:01:55.240 --> 00:01:58.640 is that you develop the skill set of persistency. 57 00:01:58.640 --> 00:02:01.560 Like in and of itself is a character trait 58 00:02:01.560 --> 00:02:03.960 that you develop through doing it, right? 59 00:02:03.960 --> 00:02:06.160 So if you're like, I'm not that good at sticking through things, 60 00:02:06.160 --> 00:02:07.960 then the best way to get better at sticking through things 61 00:02:07.960 --> 00:02:08.920 is to stick with things 62 00:02:08.920 --> 00:02:12.280 because then that just like a muscle becomes better for you, all right? 63 00:02:12.280 --> 00:02:13.800 So here's another really cool similarity 64 00:02:13.800 --> 00:02:15.880 between bodybuilding and business. 65 00:02:15.880 --> 00:02:18.920 There are a lot of guys who are really good at one thing. 66 00:02:18.920 --> 00:02:21.600 So they get really good at entrepreneurs, really good at sales, right? 67 00:02:21.600 --> 00:02:22.560 They're really good at marketing 68 00:02:22.680 --> 00:02:25.480 or they're really good at product or they're really good at whatever, right? 69 00:02:25.480 --> 00:02:27.520 And to the same degree in bodybuilding, 70 00:02:27.520 --> 00:02:28.840 there are people who have really good chests 71 00:02:28.840 --> 00:02:30.240 or really good backs, you're really good legs, 72 00:02:30.240 --> 00:02:32.000 and then they have other weaknesses. 73 00:02:32.000 --> 00:02:34.520 And so in the world, you've probably heard this before, 74 00:02:34.520 --> 00:02:36.320 which is you need to double down inner strengths. 75 00:02:36.320 --> 00:02:38.200 And I think that there's a certain degree of truth to that. 76 00:02:38.200 --> 00:02:40.680 There's also a big why that's woven in. 77 00:02:40.680 --> 00:02:43.320 And so here's the similarity between the two of bodybuilding 78 00:02:43.320 --> 00:02:44.360 and business. 79 00:02:45.440 --> 00:02:48.160 Your weakest link in your business 80 00:02:48.160 --> 00:02:50.360 will be the constraint of the business. 81 00:02:50.360 --> 00:02:52.160 You don't necessarily have to be the person 82 00:02:52.160 --> 00:02:54.040 who fulfills that weak link. 83 00:02:54.040 --> 00:02:56.960 But the business must be balanced. 84 00:02:56.960 --> 00:02:59.200 So just like your physique must be balanced, 85 00:02:59.200 --> 00:03:01.080 so too much to the business. 86 00:03:01.080 --> 00:03:02.520 And so just like you have body parts, 87 00:03:02.520 --> 00:03:04.640 you have departments, right, within a business. 88 00:03:04.640 --> 00:03:05.640 So you've got marketing and sales, 89 00:03:05.640 --> 00:03:07.320 you've got your biceps and triceps, right? 90 00:03:07.320 --> 00:03:09.320 And so you have these similarities that are there, 91 00:03:09.320 --> 00:03:11.600 but you can't just be all sales and marketing, right? 92 00:03:11.600 --> 00:03:12.920 You have to have a back end. 93 00:03:12.920 --> 00:03:14.440 You have to have good culture. 94 00:03:14.440 --> 00:03:16.920 You have to have finance, you have to have good accounting. 95 00:03:16.920 --> 00:03:18.520 Like these are all things that must happen 96 00:03:18.520 --> 00:03:20.400 in order for the business to overall be successful 97 00:03:20.400 --> 00:03:21.400 over the long term. 98 00:03:21.400 --> 00:03:22.880 And to the same degree in bodybuilding, 99 00:03:22.880 --> 00:03:24.040 you can't just have all chest 100 00:03:24.040 --> 00:03:24.960 because over a long period of time, 101 00:03:24.960 --> 00:03:27.240 A, you'll be on balance and you'll probably into yourself. 102 00:03:27.240 --> 00:03:28.800 And you won't look good the whole time 103 00:03:28.800 --> 00:03:30.040 because the more you get that on balance, 104 00:03:30.040 --> 00:03:31.360 the more unbalanced your body will look 105 00:03:31.360 --> 00:03:33.040 and it looks stupid and it doesn't work, right? 106 00:03:33.040 --> 00:03:34.520 So over a long enough time horizon, 107 00:03:34.520 --> 00:03:35.880 you can be unbalanced in the beginning. 108 00:03:35.880 --> 00:03:37.960 It's natural for some people to have naturally better legs 109 00:03:37.960 --> 00:03:39.360 or be naturally better at sales and marketing, 110 00:03:39.360 --> 00:03:41.680 be naturally better at products and fulfillment. 111 00:03:41.680 --> 00:03:44.240 But over time, you have to develop those weaknesses 112 00:03:44.240 --> 00:03:45.520 because otherwise those will be the things 113 00:03:45.520 --> 00:03:47.280 that can strain your business and your growth 114 00:03:47.280 --> 00:03:49.600 and the overall physique or business that you built. 115 00:03:49.600 --> 00:03:51.240 So I thought that was a really interesting parallel 116 00:03:51.240 --> 00:03:52.080 between the two. 117 00:03:52.080 --> 00:03:53.360 Another one's really good, hold on. 118 00:03:53.360 --> 00:03:56.920 So skill comes from volume, right? 119 00:03:56.920 --> 00:03:58.280 And it's high quality volume. 120 00:03:58.280 --> 00:04:00.120 So this is ones that's really interesting. 121 00:04:00.120 --> 00:04:03.640 So I've worked out with friends of mine who are entrepreneurs 122 00:04:03.640 --> 00:04:06.200 and I can't tell you how many times they've worked out with me 123 00:04:06.200 --> 00:04:08.080 and I'm like, hey man, change this, do this, 124 00:04:08.080 --> 00:04:10.640 move your elbows this way, reposition your body. 125 00:04:10.640 --> 00:04:12.880 And for some reason it's happened almost every time 126 00:04:12.880 --> 00:04:15.520 with back trading and they were like, 127 00:04:15.520 --> 00:04:17.000 dude, I've been trading for 10 years 128 00:04:17.040 --> 00:04:18.480 and mighty, these aren't like fitness people. 129 00:04:18.480 --> 00:04:20.040 They're like business people who just were like, 130 00:04:20.040 --> 00:04:21.200 hey, I'll go work out with you. 131 00:04:21.200 --> 00:04:24.120 And they were like, dude, I've never felt my back before. 132 00:04:24.120 --> 00:04:26.520 Like today, with you, I've realized 133 00:04:26.520 --> 00:04:28.600 that I've never felt my back when I trained. 134 00:04:28.600 --> 00:04:30.480 And so think about this for a second. 135 00:04:30.480 --> 00:04:33.320 For 10 years or five years, these guys have been training, 136 00:04:33.320 --> 00:04:34.880 they're consistent, right? 137 00:04:34.880 --> 00:04:36.680 For 10 years or five, they've been training 138 00:04:36.680 --> 00:04:38.960 and thinking that they were training their back, 139 00:04:38.960 --> 00:04:40.160 but they weren't. 140 00:04:40.160 --> 00:04:42.800 And so the question is how many people are in business 141 00:04:42.800 --> 00:04:45.040 and thinking their marketing, thinking, 142 00:04:45.040 --> 00:04:47.360 they're selling, when in fact, they are not. 143 00:04:47.360 --> 00:04:48.920 And so what's interesting about this is, 144 00:04:48.920 --> 00:04:50.840 Naval Robcance that is about specified 145 00:04:50.840 --> 00:04:52.520 or a specific knowledge, right? 146 00:04:52.520 --> 00:04:55.280 Is a specific knowledge is knowledge 147 00:04:55.280 --> 00:04:57.920 that can be learned but cannot be taught. 148 00:04:57.920 --> 00:04:59.680 And so the way that people learn it 149 00:04:59.680 --> 00:05:00.840 is through application and doing. 150 00:05:00.840 --> 00:05:03.120 If you can learn it in school, it's not valuable, right? 151 00:05:03.120 --> 00:05:04.800 And so the way that it is learned 152 00:05:04.800 --> 00:05:07.480 is through apprenticeship and mentorship, right? 153 00:05:07.480 --> 00:05:09.200 And that's why I'm such a big proponent 154 00:05:09.200 --> 00:05:10.680 of finding people who have done what you wanna do 155 00:05:10.680 --> 00:05:14.200 and learning from them because there's so many nuances 156 00:05:14.400 --> 00:05:17.400 and wisps and details in how they execute 157 00:05:17.400 --> 00:05:18.920 that create the axel is. 158 00:05:18.920 --> 00:05:20.800 And so I'm gonna go on this tangent for a second 159 00:05:20.800 --> 00:05:21.920 because I think it's really important. 160 00:05:21.920 --> 00:05:25.360 So one, my good friend, Dr. Gerber Cashy, PhD, 161 00:05:25.360 --> 00:05:28.280 one of the top two smartest people I've known my whole life, 162 00:05:28.280 --> 00:05:30.680 he looked at this big research study 163 00:05:30.680 --> 00:05:32.160 that they looked in academia, 164 00:05:32.160 --> 00:05:36.080 which was that people who have mentors in academia 165 00:05:36.080 --> 00:05:39.280 accomplish four times more than people with 166 00:05:39.280 --> 00:05:42.080 identical character traits, identical degrees 167 00:05:42.080 --> 00:05:45.080 and pedigrees and all that stuff who did not have a mentor. 168 00:05:45.080 --> 00:05:48.080 Think about that, four times the production 169 00:05:48.080 --> 00:05:50.840 because of the level of specific knowledge 170 00:05:50.840 --> 00:05:53.640 that gets transferred from one person to another, right? 171 00:05:53.640 --> 00:05:55.840 And so for me, I think about that and I'm like, man, 172 00:05:55.840 --> 00:05:57.120 so how much specific not, like, 173 00:05:57.120 --> 00:05:58.560 what does it take to get specific knowledge? 174 00:05:58.560 --> 00:05:59.720 Because people ask me, they're like, 175 00:05:59.720 --> 00:06:01.240 man, you sound so convicted, 176 00:06:01.240 --> 00:06:02.440 like your content seems so different 177 00:06:02.440 --> 00:06:03.720 than some of the stuff that I see out there. 178 00:06:03.720 --> 00:06:04.960 And I was thinking about this for a second, 179 00:06:04.960 --> 00:06:06.880 I was having a conversation with Brookestia 180 00:06:06.880 --> 00:06:09.240 who runs a $50 million year life coaching business. 181 00:06:09.240 --> 00:06:10.560 She's one of our really close friends. 182 00:06:10.560 --> 00:06:11.920 And she's like, I get the same feedback too. 183 00:06:11.920 --> 00:06:13.960 And she's like, I wish I could teach that thing. 184 00:06:13.960 --> 00:06:15.440 And so we're having discussion about it. 185 00:06:15.440 --> 00:06:18.520 And I was like, I think what it is is 186 00:06:18.520 --> 00:06:20.360 it's first principles like derivatives. 187 00:06:20.360 --> 00:06:24.200 Like most people that you see have not done 188 00:06:24.200 --> 00:06:25.880 the thing that they are teaching. 189 00:06:26.680 --> 00:06:29.560 What they do is they are spouting things 190 00:06:29.560 --> 00:06:32.400 that they have heard and just regurgitating them. 191 00:06:32.400 --> 00:06:36.800 And so they do not understand why it is that way. 192 00:06:36.800 --> 00:06:38.800 They are saying it is that way, 193 00:06:38.800 --> 00:06:40.160 but they lack the details, 194 00:06:40.280 --> 00:06:42.200 they lack the nuance of having done it 195 00:06:42.200 --> 00:06:43.880 and being able to troubleshoot it 196 00:06:43.880 --> 00:06:45.800 because they didn't actually build the thing, 197 00:06:45.800 --> 00:06:47.120 they observed it being built 198 00:06:47.120 --> 00:06:48.720 and then relate it to their audience. 199 00:06:48.720 --> 00:06:50.240 And most people haven't done it. 200 00:06:50.240 --> 00:06:53.520 And that is why things sound different, right? 201 00:06:53.520 --> 00:06:55.080 So anyways, back to this vis-a-vis knowledge 202 00:06:55.080 --> 00:06:56.880 and the difference between bodybuilding and business, right? 203 00:06:56.880 --> 00:07:00.640 And so you have to do the thing well, 204 00:07:00.640 --> 00:07:04.280 like training your back well, do the sales well 205 00:07:04.280 --> 00:07:06.840 in order for your skill to improve. 206 00:07:06.840 --> 00:07:08.880 And the way to do that is a lot of times 207 00:07:08.880 --> 00:07:10.960 by having somebody who is much better than you 208 00:07:10.960 --> 00:07:12.040 teach you how to do it. 209 00:07:12.040 --> 00:07:13.280 All right, because unfortunately, 210 00:07:13.280 --> 00:07:15.720 the academic system that exists sucks. 211 00:07:15.720 --> 00:07:18.160 And so we have to pay or learn in other ways. 212 00:07:18.160 --> 00:07:19.640 And I think you can either go to a company 213 00:07:19.640 --> 00:07:22.840 and learn those skills specific knowledge from doing it 214 00:07:22.840 --> 00:07:25.400 or you can do it yourself, right? 215 00:07:25.400 --> 00:07:28.160 Like I like the idea of getting earning while you learn, 216 00:07:28.160 --> 00:07:30.640 right, go to a company, get paid to learn, right? 217 00:07:30.640 --> 00:07:32.040 I think it's like one of the best things in the entire world. 218 00:07:32.040 --> 00:07:33.520 My 18 year old are now 19 219 00:07:33.520 --> 00:07:35.720 because he's grown up one year. 220 00:07:35.720 --> 00:07:38.040 My night-year-old neighbor really wanted to learn how to sell 221 00:07:38.040 --> 00:07:39.680 and he was like, how do I learn how to sell? 222 00:07:39.680 --> 00:07:41.480 I was like, why don't you just start working on 223 00:07:41.480 --> 00:07:43.640 our sales table and I'll, like, you'll learn how to sell? 224 00:07:43.640 --> 00:07:45.960 He was like, okay, and now, you know, a year later, 225 00:07:45.960 --> 00:07:48.360 he's one of our, he went through three 226 00:07:48.360 --> 00:07:50.760 ranks of salespeople of sales positions in our company. 227 00:07:50.760 --> 00:07:51.880 He's got promoted twice. 228 00:07:51.880 --> 00:07:54.240 And so, and now he's a really good salesman. 229 00:07:54.240 --> 00:07:56.920 And he couldn't sell for crap like a year ago, right? 230 00:07:56.920 --> 00:07:59.200 And he learned the skill by doing it, right? 231 00:07:59.200 --> 00:08:01.760 And now he can teach the skill because he's done it, right? 232 00:08:01.760 --> 00:08:03.880 And so anyways, back to the thing. 233 00:08:03.880 --> 00:08:07.440 So a lot of people try and do things too fast, right? 234 00:08:07.440 --> 00:08:09.240 You gotta feel it, just like in bodybuilding. 235 00:08:09.240 --> 00:08:10.960 Like you have to, you have to do it 236 00:08:10.960 --> 00:08:13.960 with the specific intention behind it. 237 00:08:13.960 --> 00:08:15.480 So so many people go through the motions 238 00:08:15.480 --> 00:08:17.120 and they think they're marketing. 239 00:08:17.120 --> 00:08:17.960 They think they're marketing, 240 00:08:17.960 --> 00:08:18.960 but really what they're doing is they're like, 241 00:08:18.960 --> 00:08:20.800 no, no, we do the marketing. 242 00:08:20.800 --> 00:08:22.720 We do that stuff, right? 243 00:08:22.720 --> 00:08:24.040 No, no, I do some of that back stuff. 244 00:08:24.040 --> 00:08:25.600 I do some of that stuff, right? 245 00:08:25.600 --> 00:08:27.560 So these similarities between the two 246 00:08:27.560 --> 00:08:29.400 because people think they're executing, 247 00:08:29.400 --> 00:08:30.280 but they're actually not. 248 00:08:30.280 --> 00:08:31.960 And then they wonder why they look the same 249 00:08:31.960 --> 00:08:34.640 or why their business is the same level as it was 250 00:08:34.640 --> 00:08:36.040 when they started, all right? 251 00:08:37.920 --> 00:08:39.120 Real quick, guys, you guys already know 252 00:08:39.120 --> 00:08:41.080 that I don't run any ads on this 253 00:08:41.080 --> 00:08:42.400 and I don't sell anything. 254 00:08:42.400 --> 00:08:44.240 And so the only ask that I can ever have 255 00:08:44.240 --> 00:08:45.600 if you guys say that you help me spread the word 256 00:08:45.600 --> 00:08:47.120 so we can have more entrepreneurs, 257 00:08:47.120 --> 00:08:48.840 make more money, feed their families, 258 00:08:48.840 --> 00:08:51.240 make better products, and have better experiences 259 00:08:51.240 --> 00:08:52.840 for their employees and customers. 260 00:08:52.840 --> 00:08:55.040 And the only way we do that is if you can rate 261 00:08:55.040 --> 00:08:57.280 and review and share this podcast. 262 00:08:57.280 --> 00:08:58.600 So the single thing that I have to do, 263 00:08:58.600 --> 00:08:59.880 is you can just leave a review, 264 00:08:59.880 --> 00:09:01.800 let's take 10 seconds or one type of the thug 265 00:09:01.800 --> 00:09:03.080 that would mean the absolute world to me. 266 00:09:03.080 --> 00:09:05.120 And more importantly, it may change the world 267 00:09:05.120 --> 00:09:05.960 if someone else. 268 00:09:07.680 --> 00:09:10.080 And so let me transition to one of the most important 269 00:09:10.080 --> 00:09:12.000 points that we hit on, which is that 270 00:09:13.080 --> 00:09:16.040 for bodybuilding and business, nothing replaces hunger, 271 00:09:16.040 --> 00:09:17.480 nothing replaces fanaticism. 272 00:09:17.480 --> 00:09:18.760 And I think this is really interesting 273 00:09:18.760 --> 00:09:21.080 because a lot of people think, 274 00:09:21.080 --> 00:09:22.080 this is a really good one, 275 00:09:22.080 --> 00:09:24.200 because I've dealt with a lot of fitness professionals, 276 00:09:24.200 --> 00:09:27.440 they think that they are very disciplined. 277 00:09:27.440 --> 00:09:28.720 They think they're very disciplined, 278 00:09:28.720 --> 00:09:30.520 but I'll tell you what, they're not, 279 00:09:30.520 --> 00:09:34.400 because they like fitness, which is why they do fitness, right? 280 00:09:34.400 --> 00:09:35.800 And they've done it for a long time 281 00:09:35.800 --> 00:09:37.120 because they enjoy doing it. 282 00:09:37.120 --> 00:09:39.560 But when it comes to business, they don't enjoy doing it. 283 00:09:39.560 --> 00:09:41.280 And so they are not disciplined, 284 00:09:41.280 --> 00:09:42.080 because if you were disciplined, 285 00:09:42.080 --> 00:09:44.400 you would do it even though you do not enjoy doing it, right? 286 00:09:44.400 --> 00:09:48.160 So they think that they do this thing of fitness 287 00:09:48.160 --> 00:09:49.160 because they are disciplined, 288 00:09:49.160 --> 00:09:50.280 but it's because they enjoy it, 289 00:09:50.280 --> 00:09:52.040 and other people do not enjoy it. 290 00:09:52.040 --> 00:09:54.760 And so they assume because other people do not enjoy it, 291 00:09:54.760 --> 00:09:57.080 that because they do it, it means they are disciplined, 292 00:09:57.080 --> 00:09:58.280 and that is not the reality. 293 00:09:58.280 --> 00:10:00.160 They do it because they like it, right? 294 00:10:00.160 --> 00:10:03.920 And so with that, the only people who went in the long term, 295 00:10:03.920 --> 00:10:05.960 the only people that, in my observation, 296 00:10:05.960 --> 00:10:07.720 who have become super fit, right? 297 00:10:07.720 --> 00:10:10.160 Or super successful in bodybuilding or business, 298 00:10:10.160 --> 00:10:12.280 are people who can do it for a long time. 299 00:10:12.280 --> 00:10:13.640 And the best way to do it for a long time 300 00:10:13.640 --> 00:10:14.600 is to be obsessed with it. 301 00:10:14.600 --> 00:10:16.120 It's to actually enjoy doing it, right? 302 00:10:16.120 --> 00:10:17.640 Because most fitness professionals that I know 303 00:10:17.640 --> 00:10:18.720 have been fit for a long time, 304 00:10:18.720 --> 00:10:20.400 they spend their free time reading about fitness, 305 00:10:20.400 --> 00:10:22.760 they spend their free time reading books on nutrition, 306 00:10:22.760 --> 00:10:25.440 they spend their free time trying new exercise selections, 307 00:10:25.440 --> 00:10:27.520 like different training philosophies. 308 00:10:27.520 --> 00:10:28.920 They try all these different things 309 00:10:28.920 --> 00:10:30.680 because they love it and they think about it 310 00:10:30.680 --> 00:10:31.720 in all their free time. 311 00:10:31.720 --> 00:10:33.960 And so when I think one of the things that takes 312 00:10:33.960 --> 00:10:34.800 to be successful on either, 313 00:10:34.800 --> 00:10:36.520 there's the self-awareness of like, 314 00:10:36.520 --> 00:10:40.320 if you want to be an exceptional physique, right? 315 00:10:40.320 --> 00:10:42.320 The way to do it is to like it. 316 00:10:42.320 --> 00:10:43.560 And if you don't like it, 317 00:10:43.560 --> 00:10:45.840 then you may want to adjust your expectations 318 00:10:45.840 --> 00:10:47.880 because you're not going to beat someone who does like it 319 00:10:47.880 --> 00:10:49.320 and also works that long. 320 00:10:49.320 --> 00:10:52.000 And so to the same degree in business, 321 00:10:52.000 --> 00:10:54.240 if you're like, let's say, in fitness 322 00:10:54.240 --> 00:10:55.800 and you wanted to get in business, 323 00:10:55.800 --> 00:10:58.360 and mind you, this is not a channel for fitness business stuff, 324 00:10:58.360 --> 00:11:00.840 but if you were in that shoe 325 00:11:00.840 --> 00:11:02.040 and you wanted to be good at business, 326 00:11:02.040 --> 00:11:04.640 but you just don't spend your time reading about it. 327 00:11:04.640 --> 00:11:06.520 And you don't spend your waking time thinking about it. 328 00:11:06.520 --> 00:11:07.880 You're not always reinvesting 329 00:11:07.880 --> 00:11:09.440 because all you want to do is just consume 330 00:11:09.440 --> 00:11:11.160 more information on business 331 00:11:11.160 --> 00:11:13.080 than you're not going to beat someone who does, right? 332 00:11:13.080 --> 00:11:15.280 Because they're beating you in their off time. 333 00:11:15.280 --> 00:11:17.800 They're working 16 hours a day, high quality effort 334 00:11:17.800 --> 00:11:19.440 because they love it and they're fanatical about it. 335 00:11:19.440 --> 00:11:22.080 And so if you were a technician of any kind 336 00:11:22.080 --> 00:11:23.800 and you don't love business, 337 00:11:23.800 --> 00:11:25.320 then the likely that you're going to be very good 338 00:11:25.320 --> 00:11:26.720 at business is very low. 339 00:11:26.720 --> 00:11:28.680 And so I think people need to adjust their expectations. 340 00:11:28.680 --> 00:11:30.560 You can be a technician to make 200,000 years 341 00:11:30.560 --> 00:11:31.640 and that's totally fine. 342 00:11:31.640 --> 00:11:32.800 That's totally okay. 343 00:11:32.800 --> 00:11:34.160 Just be really good at the thing that you do. 344 00:11:34.200 --> 00:11:35.640 You don't need to be good at business, right? 345 00:11:35.640 --> 00:11:38.040 But you need to adjust your expectations 346 00:11:38.040 --> 00:11:42.520 in thinking, well, I've been in business for however long. 347 00:11:42.520 --> 00:11:43.720 I've been going to the gym, 348 00:11:43.720 --> 00:11:46.320 working my back forever long and not doing it, right? 349 00:11:46.320 --> 00:11:48.760 Because you don't spend any time thinking about it, right? 350 00:11:48.760 --> 00:11:50.400 But if you spend your time thinking about all day long, 351 00:11:50.400 --> 00:11:52.320 you will eventually correct your form. 352 00:11:52.320 --> 00:11:53.640 You will eventually do it right. 353 00:11:53.640 --> 00:11:56.080 You will seek out the mentors and people that you need 354 00:11:56.080 --> 00:11:59.360 who can actually get you unstuck, right? 355 00:11:59.360 --> 00:12:03.800 So one of the last points that I figured out for myself 356 00:12:03.800 --> 00:12:06.840 is I actually have different working styles 357 00:12:06.840 --> 00:12:08.480 in business than I do in fitness. 358 00:12:08.480 --> 00:12:10.000 So this is going to be interesting to hear me out. 359 00:12:10.000 --> 00:12:13.680 So in fitness, and this has taken me now 17 years 360 00:12:13.680 --> 00:12:17.080 to figure out is that I actually like working out 361 00:12:17.080 --> 00:12:18.840 with people, not necessarily with them, 362 00:12:18.840 --> 00:12:20.680 but in an environment where there are other people are. 363 00:12:20.680 --> 00:12:21.840 Because my whole life, I was like, 364 00:12:21.840 --> 00:12:24.120 man, I want to have the sickest home gym of all time. 365 00:12:24.120 --> 00:12:26.120 And now that I have the sickest home gym of all time, 366 00:12:26.120 --> 00:12:28.600 for those you don't know, we have like a ridiculous 367 00:12:28.600 --> 00:12:30.240 home gym, I'll just put it that way. 368 00:12:30.240 --> 00:12:34.240 I actually realize that I enjoy going to a $24 369 00:12:34.240 --> 00:12:36.800 a month large box gym that has all the equipment 370 00:12:36.800 --> 00:12:37.960 and other people around me. 371 00:12:37.960 --> 00:12:39.720 I train harder, I train longer 372 00:12:39.720 --> 00:12:40.640 when there are other people around me. 373 00:12:40.640 --> 00:12:42.560 And I think that's just because I'm insecure 374 00:12:42.560 --> 00:12:45.680 or I have tendencies towards insecurities. 375 00:12:45.680 --> 00:12:48.560 And I like going to the gym and proving myself 376 00:12:48.560 --> 00:12:49.680 and proving in front of other people 377 00:12:49.680 --> 00:12:51.200 that I can still work hard. 378 00:12:51.200 --> 00:12:53.320 When I'm alone, I have significantly less motivation 379 00:12:53.320 --> 00:12:54.160 to do so. 380 00:12:54.160 --> 00:12:55.240 But here's what's interesting. 381 00:12:55.240 --> 00:12:58.200 The flip side is that in business, I work better alone. 382 00:12:58.200 --> 00:12:59.880 I work better in isolation, right? 383 00:12:59.880 --> 00:13:00.960 With no one around me. 384 00:13:00.960 --> 00:13:03.120 And I think that it's important to figure out 385 00:13:03.120 --> 00:13:06.920 what your motivator is, like I love business 386 00:13:06.920 --> 00:13:08.160 and I'm intrinsically motivated to do it 387 00:13:08.160 --> 00:13:09.000 because I love it. 388 00:13:09.000 --> 00:13:12.000 All I do all day long is think about business all day long. 389 00:13:12.000 --> 00:13:15.920 And when I work out, I have an extrinsing motivator. 390 00:13:15.920 --> 00:13:16.880 So if you can think to yourself, 391 00:13:16.880 --> 00:13:18.760 like what is my intrinsic motivation for 392 00:13:18.760 --> 00:13:20.560 or what is my motivator? 393 00:13:20.560 --> 00:13:22.760 And this is funny for me because I just figured this out. 394 00:13:22.760 --> 00:13:24.720 Like I have this home gym and since pretty much 395 00:13:24.720 --> 00:13:28.840 I opened my first gym in 2013, right? 396 00:13:28.840 --> 00:13:31.160 Since then, I've always had a gym that I owned 397 00:13:31.160 --> 00:13:33.040 that I would work out at and it was always alone. 398 00:13:33.040 --> 00:13:35.640 And my motivation for fitness pretty much dropped 399 00:13:35.640 --> 00:13:36.480 in 2013. 400 00:13:36.480 --> 00:13:38.480 So now, now I have discipline as a character trait. 401 00:13:38.480 --> 00:13:39.920 And so I'll continue to work out. 402 00:13:39.920 --> 00:13:42.320 But not nearly as hard as I used to. 403 00:13:42.320 --> 00:13:44.280 And I used to really look forward to it 404 00:13:44.280 --> 00:13:46.400 and I haven't really looked forward to it 405 00:13:46.400 --> 00:13:47.720 for a long time, right? 406 00:13:47.720 --> 00:13:50.440 But now, as I'm traveling more, 407 00:13:50.440 --> 00:13:52.160 I'm working on another gyms and I'm realizing 408 00:13:52.160 --> 00:13:53.880 that I actually look forward to going to other gyms 409 00:13:53.880 --> 00:13:55.720 more than I look forward to going to my own gym, 410 00:13:55.720 --> 00:13:56.640 which I thought was really interesting. 411 00:13:56.640 --> 00:13:57.920 So I figured I would just share that with you. 412 00:13:57.920 --> 00:14:01.680 So to bring this home, I want to hammer the big points 413 00:14:01.680 --> 00:14:02.840 that I think matter most. 414 00:14:02.840 --> 00:14:05.400 All right, the first thing is the people who like the thing 415 00:14:05.400 --> 00:14:07.160 are the ones who are going to succeed in the long term. 416 00:14:07.160 --> 00:14:09.280 If you don't like the thing, you're never going to win 417 00:14:09.280 --> 00:14:10.040 because you're not going to be someone 418 00:14:10.040 --> 00:14:11.120 who does like the thing. 419 00:14:11.120 --> 00:14:12.840 Period, right? 420 00:14:12.840 --> 00:14:15.400 Two, if you want to advance faster, 421 00:14:15.400 --> 00:14:17.120 then find somebody who has specific knowledge 422 00:14:17.120 --> 00:14:19.520 in the thing, whether it's business or bodybuilding, 423 00:14:19.520 --> 00:14:22.240 you have to do it right in order to make progress. 424 00:14:22.240 --> 00:14:25.200 Number three, consistency will always beat intensity. 425 00:14:25.200 --> 00:14:27.000 So if you're really like, hey man, I've done a hundred 426 00:14:27.320 --> 00:14:28.120 I got this one the other day. 427 00:14:28.120 --> 00:14:30.760 Someone was like, hey man, I did your rule of 100 428 00:14:30.760 --> 00:14:32.760 and over the last eight weeks I did 160 reach outs. 429 00:14:32.760 --> 00:14:36.160 I was like, well, you're about 9,000 reach outs shorts 430 00:14:36.160 --> 00:14:37.520 so you didn't do the rule of 100. 431 00:14:37.520 --> 00:14:39.280 The rule of 100 is 100 every day, 432 00:14:39.280 --> 00:14:42.800 not 160 over eight weeks, right? 433 00:14:42.800 --> 00:14:45.920 And so you can't just be intense for a tiny period 434 00:14:45.920 --> 00:14:46.920 and then expect it to work. 435 00:14:46.920 --> 00:14:48.240 It's like you have to go to the gym every day. 436 00:14:48.240 --> 00:14:50.120 You have to go, you have to put the reps in 437 00:14:50.120 --> 00:14:52.200 for your outbound calls or outbound reach outs 438 00:14:52.200 --> 00:14:55.000 or making 100 ads or whatever it is every single day 439 00:14:55.000 --> 00:14:56.640 and you have to do it for a long time 440 00:14:56.640 --> 00:14:58.960 because then you'll get better, right? 441 00:14:58.960 --> 00:15:03.960 Number four, the people who are intrinsically motivated, 442 00:15:04.000 --> 00:15:05.520 I think will work better on their own. 443 00:15:05.520 --> 00:15:07.000 People who are extrinsically motivated 444 00:15:07.000 --> 00:15:09.360 work better in areas where they can show off. 445 00:15:09.360 --> 00:15:11.960 So if you like that, then join the masterminds, 446 00:15:11.960 --> 00:15:14.680 join the groups where you can show off. 447 00:15:14.680 --> 00:15:15.560 I'm gonna be real with you. 448 00:15:15.560 --> 00:15:16.960 Everybody cares about whatever else things. 449 00:15:16.960 --> 00:15:18.400 I don't care what anyone says, right? 450 00:15:18.400 --> 00:15:20.360 And so if you have that deficiency 451 00:15:20.360 --> 00:15:22.240 like I do crippling insecurity, 452 00:15:22.240 --> 00:15:25.000 then try and harness the insecurity 453 00:15:25.040 --> 00:15:27.080 to help you, help it help you, right? 454 00:15:27.080 --> 00:15:28.680 Rather than have it hurt you. 455 00:15:28.680 --> 00:15:31.920 And then finally, just like bodybuilding and business, 456 00:15:31.920 --> 00:15:34.720 there's always going to be weak links in your game, right? 457 00:15:34.720 --> 00:15:36.080 Weak links in your physique. 458 00:15:36.080 --> 00:15:37.560 You can be really good at sales. 459 00:15:37.560 --> 00:15:39.760 You can be really good at benching, right? 460 00:15:39.760 --> 00:15:41.760 You can be really good at one thing, 461 00:15:41.760 --> 00:15:44.400 but in order for the business overall to succeed, 462 00:15:44.400 --> 00:15:45.920 you have to fix the weak link 463 00:15:45.920 --> 00:15:48.200 and it either means you need to learn how to do it 464 00:15:48.200 --> 00:15:51.160 or you need to define who already has that skill 465 00:15:51.160 --> 00:15:52.480 and can fix it within your business for you 466 00:15:52.480 --> 00:15:53.960 so that your overall physique 467 00:15:53.960 --> 00:15:57.760 or your overall business itself is balanced. 468 00:15:57.760 --> 00:15:58.800 So I hope you found this valuable. 469 00:15:58.800 --> 00:15:59.640 Who found this interesting? 470 00:15:59.640 --> 00:16:00.480 I thought it was a great conversation 471 00:16:00.480 --> 00:16:01.600 I was having with a good friend of mine 472 00:16:01.600 --> 00:16:03.400 who's also really interested in fitness and business 473 00:16:03.400 --> 00:16:04.840 and we were talking about the similarities. 474 00:16:04.840 --> 00:16:08.440 And last one is that if you're a fitness professional 475 00:16:08.440 --> 00:16:10.840 and you are and you're not making money, 476 00:16:10.840 --> 00:16:14.320 it's not because you are so disciplined in fitness. 477 00:16:14.320 --> 00:16:16.400 You really get a fitness because you like fitness. 478 00:16:16.400 --> 00:16:18.360 And so the key is to figure out how to like business 479 00:16:18.360 --> 00:16:19.680 in order to be good at it. 480 00:16:19.680 --> 00:16:20.520 Because that's the only way 481 00:16:20.520 --> 00:16:21.840 you're gonna do it for a long enough period of time 482 00:16:21.880 --> 00:16:23.320 and be consistent with it. 483 00:16:23.320 --> 00:16:25.840 So anyways, keeping awesome and the last thing, 484 00:16:25.840 --> 00:16:27.880 you know what I'll add this last piece in. 485 00:16:27.880 --> 00:16:32.240 Last piece is that most people think in months 486 00:16:32.240 --> 00:16:34.320 when the people who win thinking years, 487 00:16:34.320 --> 00:16:35.600 if you wanna have a champion physique, 488 00:16:35.600 --> 00:16:38.240 you wanna look like you're absolutely ridiculously in shape, 489 00:16:38.240 --> 00:16:40.320 it doesn't take months, it takes years. 490 00:16:40.320 --> 00:16:43.000 If you wanna have the business, this is my opinion, 491 00:16:43.000 --> 00:16:44.720 that is what you want it to be, 492 00:16:44.720 --> 00:16:46.480 it's not gonna take months, it takes years. 493 00:16:46.480 --> 00:16:48.440 And if you look up after six months or nine months 494 00:16:48.440 --> 00:16:49.720 or two years and you're like, 495 00:16:49.720 --> 00:16:51.880 I'm not where I wanna be, first off, 496 00:16:51.880 --> 00:16:53.080 I'm not where I wanna be either. 497 00:16:53.080 --> 00:16:55.160 So that's not gonna change, right? 498 00:16:55.160 --> 00:16:57.960 But if you feel like you're not making the progress 499 00:16:57.960 --> 00:17:00.320 that's proportional, it's always a hockey stick, right? 500 00:17:00.320 --> 00:17:02.120 There's always the years of eating crap 501 00:17:02.120 --> 00:17:03.360 for a long period of time. 502 00:17:03.360 --> 00:17:04.680 And then everything starts taking off 503 00:17:04.680 --> 00:17:07.160 because you put all the pieces together. 504 00:17:07.160 --> 00:17:09.080 And unlike a physique, 505 00:17:09.080 --> 00:17:11.960 because you have your body, whether it's bad or not, right? 506 00:17:11.960 --> 00:17:14.320 In business, it works a lot like a pipeline. 507 00:17:14.320 --> 00:17:17.200 In that if you can get leads, but you can't sell, 508 00:17:17.200 --> 00:17:18.040 you don't have a business. 509 00:17:18.040 --> 00:17:19.280 If you can get leads and you can sell, 510 00:17:19.320 --> 00:17:21.000 but you can't fulfill, then it's very, 511 00:17:21.000 --> 00:17:23.080 like you have to hit each one of the steps 512 00:17:23.080 --> 00:17:24.560 in the pipeline in order for the business to grow. 513 00:17:24.560 --> 00:17:26.160 And once all of those things are right, 514 00:17:26.160 --> 00:17:27.120 then you add more in the front 515 00:17:27.120 --> 00:17:28.200 and then the whole thing grows. 516 00:17:28.200 --> 00:17:29.360 And just like bodybuilding, 517 00:17:29.360 --> 00:17:31.240 once your whole body is balanced, 518 00:17:31.240 --> 00:17:33.960 now you add more volume and then the whole thing grows.