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Hey, what's going on everyone this is Alex. I will be your host and you are on the gym secrets podcast

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So if you were looking for different podcasts, you might be in the wrong place

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But if you are a gym owner or a business owner, you were trying to look for some secrets

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We're gonna be dropping bombs today and what we're gonna be talking about probably shouldn't say bomb

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I'm actually on a plane right now

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What we're gonna be talking about today is a competition, okay, and

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Kind of the things that have really helped us do a competition from a tactical level and just kind of a mindset thing so

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a lot of times we get

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you know

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Gym owners should come to us and who say you know, I've got a I've got this kind of competitors

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My brother and you know

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We compete for trainers and clients and like he copies on my ads and blah blah blah, right and

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And and I and I totally feel you because I have competitors to copy my ads

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I had a competitor literally copy all my emails for work. So like I I get it

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But the reality is this is that like I keep whenever someone talks about competition the only thing

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I like immediately the thing that pops into my mind is that picture of Michael Phelps and

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I don't even remember the other kids name, but like the other swimmer who was I think was in Thorpe the Thorpe

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You know, I don't remember, but it was the other swimmer who was like talking smack about how he's gonna beat Phelps and

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How it was like Phelps touching the the winning the winning you know the the end of the race

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Rebeat this guy and

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Phelps is looking straight at the finish line, and that guy's looking at Phelps and it was like

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Losers focus on the competition winner's focus on winning right and that's and that's kind of been and that's something that took me a while to like kind of

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To what do you call it? You know internalize?

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like

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you will always

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Crush your competition if you obsess over your clients

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like

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Like over client results like it like in the experience that they're having in the service that they're having at your facility

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Like you will always be able to crush them and within the context of a local business or especially a local gym

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like

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I've had people who are like, oh, there's two gyms in in our city like we're working with you

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Like that's not fair, and it's like Miami, and I'm like, dude

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There's like three million people there like you can have two gyms using my system. You'll be fine

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You know what I mean, and the reason I say that it's like it's it's it's really kind of a shift from scarcity to abundance and

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Like just always

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Look at your bottom line look at like you're like I lost two customers

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It's like okay, but think about how many other customers are out there, and if you're in the gym business like

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New people need to lose weight

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You know me customers you already have who like you're not leveraging you're under utilizing you're not trying to get to their

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Family, get to their friends, you're not trying to provide exceptional service so you can get referrals

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You're not holding events, you know, that's gonna allow them to bring friends to you like you're not giving compelling offers

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You're not given rewards. You're not you're not writing a handwritten card. It's not calling them up every week

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You're not texting them. You know, I mean, it's like and you're looking out the window

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It's been in hours of your day and really what's more important a lot of attention units like literally like we only have so much

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Bed with right that you can a lot to certain tasks and if like 20% of your bandwidth is being put towards

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Mentally complaining to yourself about how you have competition. How it's not fair? How you hate those guys?

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How they all they do is copy you were blah blah blah whatever it is all that bandwidth is literally like you're losing to them

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By every moment you think about them. You're losing to them right and if you can just take that bandwidth and apply it to

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How can I better serve my customers? What can I do right now? Like start calling customers a message in the Facebook message

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Simple personal videos like handwritten cards make the events that you're gonna schedule like the events are to be crazy

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Just like have events that people bring their friends to tell them to bring like are you making announcements before and after every session to promote your

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Offers like simple stuff

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They mean like are you making a poster putting us out of your gym with a clipboard next to it?

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You know like these are the fundamentals of people when they collect them because they're so thinking about like

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Marketing and their competition, but it's like dude like there's so many people like what would happen if we had 10 gyms in one market that ran all of our

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Systems then it means that we should have 10 gyms that are doing well like how many restaurants are doing well, right?

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Like there's so many people that needing lose weight in any given marketplace how hard is it for us to capture 240 of them?

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Not that hard right not that hard doesn't have to be so

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Anyway, this was kind of on the side, but I hope it's valid before you because like I'm telling you and like some

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There's probably somebody in here like who's listening to this be like well, yeah

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But like well, how am I gonna get customers? It's like do you know how many other ways there are to get customers besides running Facebook ads a

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Lot right a lot like we as gym lunch as a business like I try I practice what I preach here

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We're still over 50% now, so we did the numbers were 50% or more on referrals

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Like can you all say that 50% of your new customers these ones that are coming in are from referral

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Like I always keep my eye on that because if I know that that numbers keeps continuing increasing means I'm getting viral

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I'm getting word of mouth and I'm providing accepted results and I'm asking a way that it's compelling enough

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And I'm providing an opportunity for my customers to bring their friends

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And so all this to say don't worry about your competition focus on you winners focus on winning losers focus on everyone else

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Keep your eyes on the prize and you'll win. So hope that was useful for you if you're a gym owner needed to fill up your gym

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Or one of your competitors is working with us ironically

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What are your competitors working with us that you should definitely

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Because otherwise y'all about to be stomped

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I'm just kidding

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Anyways, hope you have an awesome day and I'll catch you guys on the flip side. Bye