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42 recession-proof money secrets and if you don't know who I am and it's oxymosy

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I sold two of my companies last year for 46.2 million and my current portfolio at Acquisition.com

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There's over 200 million dollars a year and I want to take 10 years of money secrets that worked in both boom and

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bust

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Economies so that you can save the decade and apply them today. Number one. He who gives the money has the power

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So a lot of times poor people they're always trying to get money

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I was trying to get money the person who gives the money is the one who's in control

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Like if you think about the biggest institutions in the world. Where are they banks? What do they do all day?

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They give money when you give someone money you get to dictate the terms you actually now own them

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Number two never trade reputation for money because you can get money back

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But you can't get reputation back if you think about reputation is something that compounds over time

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The longer you have it the more you build it the more compounds unto itself

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It is your brand which allows you to do more deals do bigger deals do them faster

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The moment you lose the rep because you traded it for money in the short

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You cut the compounding and that's where all of the gains in life come from number three money loves speed wealth loves time poverty

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Loves in decision

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Micro money loves speed you want to move quickly on faster customers follow up with your leads etc

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But when you think about building wealth it's not about transacting

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It's about letting that compounding happen and that takes time and it takes not interrupting it most people never achieve

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Either of those things because they sit in decision for we can always make more money than we need

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This is a belief that has served my wife and I really really well

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We look back on our lives and we've never not been able to eat not head shelter

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And we've continued to increase our skill set a lot of times we have this desire or you know our animal brain wants to make us

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Make decisions out of scarcity out of fear

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We don't need any of the money that's coming because we have always had enough

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Fortunes are made by taking a lot of risk with a little bit of money and fortunes are maintained

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By taking a little bit of risk with a lot of money

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Somebody who's self-made had nothing and so they risked everything in order to make it big

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But things is when you have nothing you're not risking a lot you have nothing to lose which makes you dangerous

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Which is one of the biggest advantages of having nothing

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But if you continue to do that when you do have something to lose you can lose your fortune

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And so you have to change the behavior once you have the castle once you have the empire

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Six money flows where attention goes if you spend time thinking about fashion all day your attention's going towards buying clothes

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If you think about carsel day is going towards your car if you think about your business all day

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It should be going towards your business pick one thing go all in because you only have so much judo

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You think about it like a magnifying glass and you're the sun in this instant

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And you've got to burn a hole to get through to the next level

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If you're a spread across two thin of an area

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You never get enough concentrated heat most people have the potential

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But they don't have the focus which is why they can never break through

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Seven your home life and your business life have to be aligned money-wise

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So you can't try to grow a business and like reinvest everything here

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While you're living a super lavish lifestyle trying to flex like it has to be aligned

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All of our business rules around money are also our home rules around money

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And so if we don't live with any debt within our personal lives

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We do the same thing within our business lives eight ignore money advice from poor people

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This may sound ridiculous, but let me say it differently

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Ignore money advice from your dad or mom who are poorer than you want to be

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It's from your good friends who are poorer than you want to be

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From people who have smaller dreams for your life than you do

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The reason that rich people can lose everything and then recreate it

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Is because they see reality more accurately

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The reason people can't make money is because they don't see reality the way it actually is

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Most of life is trying to pull these rocks out of our vision so that we can see more clearly

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Nine it's always easier to buy than to sell

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You want to get into a stock you want to get into something you can buy it instantly

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You want to get into a real estate deal you want to get into a business

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You have to be extra careful you want to put all the slow on the buy

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And you want to put all the lubricant on the sell

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Ten money is fickle

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Money is jealous it sticks and goes to the person who pays it the most attention

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Money comes into the system but there are these grooves in the ground

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Where it all eventually flows up to the few people who pay it the most attention

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Someone gets paid they go buy their groceries

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The grocery person has to go buy for the supplier

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Supplier buys it from whatever

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But the person who has the access is the one who pays it the most attention

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Is the one who it sticks to at the end

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Eleven we stay poor until we've learned all the lessons that poverty has to teach

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People stay in poverty

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But they're not trying to pay attention to like what lesson do I need to be learning that I'm not actually taking action

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Learning how to save money at a basic level personal finance

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Let's be guys it's grain here

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These are the lessons that we have to learn in poverty to get out of poverty

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And until you do that you don't beat the level

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Frigality drives innovation

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Even when you have money

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One of the best things to do in my opinion is

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Constrain your resources, constrain time

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It'll force you to think creatively to solve problems

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Without using money as the solution

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And if you have constraints right now on time and or money

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Don't see it as a disadvantage because it's what people who do have money try to get into

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To solve problems

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And the only thing this is the disadvantage is thinking it is

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Think once before investing

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Think twice before spending

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Investing is something that you're putting money into that is going to give you a return of some kind

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It's either going to give you a skill that's going to increase your earning capacity

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Or it's going to be something that's going to quite literally give you a return

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In terms it's going to be yield or worth more in the future

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Spending is something that's going to never be worth more in the future and it's going to be consumed

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Money flows to the person who needs it the least

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The risk get richer because they don't need it

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And because they don't need it they have leverage

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You have to sell not from your own wallet but from the person in front of you

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Come to the table with other options

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It's the person who needs nothing

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Who's the person who has the most power

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And that's where the money will go

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We make money

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Our money does not make us

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You start tying your self-worth to your network

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Then your network itself becomes a liability to your own self-esteem

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It is my ability to make money which is what creates my value

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Not the money itself

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Because the money itself can be taken

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My family was in the Iranian Revolution

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And everything they had was taken

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All it takes is one government saying

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Oh all that land

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All those cars

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All those homes

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Those are ours now

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And that's it

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And so a lot of people have this idea of legacy and permanence

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That's just an illusion

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Which is why we make our money or money doesn't make us

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It may be an amazing opportunity

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But not our amazing opportunity

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One of the things that I needed early on was permission to not do things

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Because in the beginning you don't know how to do anything

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Your analysis paralysis and you just get scared

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And once you get over that

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The problem is that your yes muscle becomes too flexed

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And you start saying yes to everything

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We should do this thing and we should do this thing together

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You say dude I think it's amazing opportunity

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I just don't think it's my amazing opportunity

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And it's gotten me out of so many situations

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That I know long-term wouldn't have been good for me

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We control the money flow wherever possible

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People who have a lot of control

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Payment processors

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Everybody thinks they're amazing until the day you can't process money

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And so the idea is the further upstream you can go

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The more leverage and control you have over the money

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Banks get the money and then they give it back later

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The person who's further substreamed the money

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Has the most power over it

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18 always have a new shit fund

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Me knowing that I can take whatever risk I want

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And I am still protected

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And everything that I have for the rest of my life is taken care of

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Gives me a lot of peace

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Which allows me to be more aggressive

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Be more offensive

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As soon as you can have your ocean fund

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Whether it's three months, whether it's six months

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Start putting that away that nut

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So that you can go more on the offensive

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The biggest eroder of wealth is ignorance

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Not knowing how to make a million dollars

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Is costing you whatever you make every year

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Minus a million dollars

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And so if you make 50 grand a year

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It costs you $950,000 a year to not know how to make a million dollars

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Which is why I put so much money into paying down this invisible hand

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That's been suppressing my income my whole life

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And yours too

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You get paid for the value you create

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Times your ability to negotiate

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Divided by how hard you are to replace

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If you provide something that's very valuable

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And you're very good at negotiating

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But somebody else can provide the exact same thing as you

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For a tenth of the price

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You still don't have that good of a negotiating position

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Making money is capturing a percentage of the value

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They create for other people

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21. Mistakes love a rush decision

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I've trained myself now enough that like when I feel pho-mo

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I pause

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Phomo means slow go

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Mistakes love a rush decision

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And so it's just one of those easy beliefs that has slowed me down

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And has saved me so much money

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22. Leverage comes from not needing the other person

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And more specifically, leverage comes from needing nothing

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You can't control somebody who needs nothing

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Right?

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If someone needs nothing, you have no influence over them

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How do I become that person?

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The monks do it by relinquishing everything and needing nothing

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And the rich man does it by satisfying all his needs

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And not needing the other the deal on the other side of the table

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In both of the situations you create leverage

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23. Markets take longer to adjust than you expect

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And then they move faster than you can imagine

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The big short if you saw that movie

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The guy was shorting for like four years

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And he's like the math doesn't make sense

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The bubble kept going, bubble kept going, bubble kept going

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And then it happened faster than people imagined

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We have to be comfortable with the fact that we might have to sit in

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Discomfort for an extended period of time

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Before what we believe to be reality is reflected

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24. Money is a game treated as such

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You can't win the game if you don't know you're playing one

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The wealthiest people in the world see money as a game

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They don't even use money to satisfy material needs because they already have it

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How can I adopt that perspective earlier on in my career

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Thinking about things in terms of personal bests

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Bank account PRs

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What gets measured gets improved

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You can get someone to lose weight just by simply getting them to weigh themselves every day

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Without giving them any advice at all

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So if you pay attention to it

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It will start sticking to you

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25. Don't bet the empire for a pot of gold

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Even though you might have this opportunity here

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It's never worth risking the whole pie

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And I can't tell you the amount of times where I'm like

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Man, if I went all in on this thing

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Money-wise

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So the thing is that you can go all in on your attention

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But I wouldn't go all in on your money

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26. Always do a starter deal with new faces

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So this is a hard one

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One of your friends comes to you and it's like

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Dude, I want to do this Airbnb thing

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Hey, I've got this to do a starter deal first

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You got to see how these people are

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Everything should still look great on paper

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Everything should still make sense

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They should still be amazing characters

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etc. You still mitigate your risk by saying

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First deal I'm going to do with you is a small deal

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27. Trust is worth more than a bigger return

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Trust lubricates deal velocity

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Trust compounds

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You don't want to take all the meat on the bone

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Because you want to have a long-term relationship

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When I talk to partners, when I talk to business owners

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How they talk about the people that they do business with

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Tells you a lot about them and how they do business

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When I talk to somebody and I'm like

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Hey, why didn't you do this? They're like

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Hey, these guys have been good to us for a very long time

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We've had a very good relationship for 10 years

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That is something I respect a lot

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And that is what people who have money act like

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Poor people are always trying to run over everyone

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Over and over again

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And they never get any trust from anybody

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Which means they have no compounding relationship

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28. Money is not a zero sum game

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The older I've gotten the more I'm like

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How can I get onto their side of the table

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And both make money together

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Why don't we both take a big piece of this upside

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Rather than slice up a pie that's in front of us

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29. Never take a standard deal

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There's always a better one

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There's always a better deal

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And a lot of times you just have to ask for

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Hey, this term and this term and this term

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Are things that are concerning to me

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Is there anything we can do about these

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Remember earlier leverage comes from not needing the deal

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You have to be willing to walk away

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And I can't tell you the amount of times

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That I've walked away from a deal

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And the person comes back after saying

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Well, I can't do a deal and I'm like

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Cool, no worries

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And they come back three or four days later

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And they're like

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All right man, I'll do the deal

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And then I might be like

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Hey, well the terms have changed

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You know, I'm kidding

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30. Expect low risk

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Amazing returns

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The wealthiest friends that I have

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Who are a billionaire plus

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They're just not interested in 10

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20% returns

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They're looking for 50%

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Plus annualized returns

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Most people expect 10%

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Because that's what the S&amp;P does

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It doesn't mean that that has to be your personal standard

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Thinking through that way has changed

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How I saw investing in general

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31. Don't think in IRRA

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Which means internal rate of return

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Instead thinking

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How long will this take to double

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How long will this take to triple

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It's hard to say

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This is going to grow by 25% a year

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What is easier to say is

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This is going to double in three

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Changing how you ask the question

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Change is how you'll find the answer

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32. This is a buffetism

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But diversification is a hedge against ignorance

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And it's only risky if you don't know what you're doing

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There's a million games

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And all of them make tons of money

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And so it's really about taking one game

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And taking it to its natural conclusion

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Which is learning every single aspect of that game

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Rather than saying

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I want to be in stocks

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I want to be in real estate

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I want to be in crypto

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I want to also have my side hustles

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I want to like

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You can't get good at any of them

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Because your competing against people who are all in

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Play one game and play well

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34

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I skipped 33 because I covered it in that last one

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Returns are in the terms

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Everybody who's watching this

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If you make money doing anything that's the side of something

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I'll pay you billion dollars

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For your business but it's on my terms

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And I can make that deal every time

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And not lose money

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Understanding the terms of the agreement

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And how many different ways you can make terms

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And the only way you do that

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Is through having the conversations

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And trying to structure it from learning from other people

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35. Whenever possible

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Use house money

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If you have the opportunity to recoup your principle

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And still have money in the game

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Do that

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Then you can get super aggressive

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With the investments and things like that that you're making

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But you're doing it on a house money

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You're doing it with no chance of losing principle

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36. Always know how to get your money back

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You have to know the exact way of doing it

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Not just like

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Oh yeah, I can get my money back

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It's like no but

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But how would I do it

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Walk me through each of the steps

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So that I have full understanding of how this would work

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If they actually don't mean it

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Then they won't have a way to do it

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And you'll be able to stiff something out immediately

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37. Cash flow is king

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Alright and that's both on a personal level

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And on a business level

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So for you

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Your cash flows can be dictated by your income minus your expenses

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It's really your saving slow

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If there's one thing that you get from money rules

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Is that you'd be switching your metric

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Towards what am I saving every month

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Rather than what am I making every month

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38. Buy for forever

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This is a Warren Buffett and Charlie Mungerism

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Charlie says the money is it made in the buy or the sell

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It's made in the wait

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If you could never sell anything you buy

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When you are buying you could never get out of it

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Then you buy differently

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And you buy super long

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And then ultimately that's what

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Does it interrupt the compounding process

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And that's what unlocks huge wealth later

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39. You heard me say it earlier

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But FOMO means go slow

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You feel FOMO means slowed out

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It means take a second

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Give a breather

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Put some space between you and the decision

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And the only reason you feel FOMO

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Is because your timer has been too short

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40. If you can't afford to lose the money

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Then don't use the money

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If you're like this is my last dollar

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Then it's probably not a good idea

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To risk it

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Right? Which is why we always have the OSHIT Fund

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41. Peace of mind can be bought

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And it can be sold

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If there are situations where you're like

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Man this is going to keep me up at night

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Don't do it

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Peace of mind can very much be bought and sold

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And I can tell you make much better decisions when you've got it

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42. And final

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A lot of people think about diversification in terms of industry

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But they don't think about it in terms of capital stack

401
00:13:51.400 --> 00:13:53.000
A bank for example is at the top

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It's a preferred creditor

403
00:13:53.960 --> 00:13:55.320
It's a reason a lot of banks don't lose money

404
00:13:55.320 --> 00:13:56.680
And it's because they are the first creditors

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So you can think about diversification between like

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00:13:58.360 --> 00:14:00.360
Stocks, crypto, businesses, whatever

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You can also think about it vertically
