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Welcome to the gym secrets podcast where you talk about how to get more customers how to make more per customer

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And how to keep them longer and the many failures and lessons that we have learned along the way

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I hope you enjoy and subscribe. Hey, what's going on everyone? Happy 2020

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Hopefully you have 2020 vision going into the year of 2020

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I wanted to do something that I don't think I've done since I've been a quote

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Guru or really shoot even for that when I was a fitness guru

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As in just a do motor not just a gym or but with my fitness clientele

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So anyways, I was reading so I have a habit of what I do is I take

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I write down my failures. So this is something that I do I've done for a while

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I write down all the

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Mistakes that I make and I do this on a regular basis. So I have this ongoing email thread to myself of

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Failures, I think I'm like home fuck ups, but

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And it's just that was a failure. That was a failure and

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Periodically, I'll go through and try to take stock of

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Kind of all the failures and see if I can

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Figure out the lessons or principles behind them that I've learned and so I shared

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The lesson about to share with you with Layla this morning if I was like this was my 2019 kind of recap

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And she was like that was really good. You should make that into a pocket

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So this was at her best

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This is going to be more a list of gold than my my typical stuff if you guys want explanations on any of the kind of points or lessons

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Then just comments and let me know and I will make individual podcasts kind of expounding on any of these individual

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No, so I I broke this up into like business strategy

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Failures and lessons

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people failures and lessons

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Relationships failures and lessons and then self

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All right, so

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The first the failures that I that I would say 2019 brought for me

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The first was you guys may not even remember this, but

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Bolton, which was basically supplementally secrets

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Packages as if cold cold front end offer that failed

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And the lesson that I got from that there was two was twofold one is that every product must self-pay

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It cannot be an opportunity for game because people are irrational and they don't see

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$500 saved versus $500 earned is the same thing. They're like 10 times more willing to save $500 than they are willing

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To make $500 more. So

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Bolton that was lesson number one. I got from Bolton was it has to solve pain all products must solve pain if they're going to be a massive success

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Next is that if you're selling something

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You can only break one belief not to if you have to create two beliefs of the product it doesn't work

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What I mean by that is if for example, I mean with both on the issue was I had to say hey, you should self-supplements number one

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And people are like okay, that's the belief I can break like there's plenty of false beliefs around just doing that and then after they're like all right

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God I'll sell supplements that I was like great here's for season. I was really cool

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But why should I sell for season? So I had to sell two things the reason it worked in our community is that people

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Trusted me enough to say okay, we'll sell prestige because we trust Trevor

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We trust Alex and so then I only had to bring one for my community

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But we know it's a cold traffic I need to break two and that's why I didn't want

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So those were two of the lessons that I got from Bolton

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Hybrid taught me a lot about messaging

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And so the lessons that I have from that are protect the core

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Everyone hates change everyone

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And

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Those are probably my two biggest ones and so it's like speaking terms that everyone understands and doesn't get

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I thought I should shake the tree mix things up and it absolutely just like people lost their minds

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When it was indeed just 101 nutrition and accountability

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So that was the lessons I had from hybrid

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With within gym watch I had the launch of prestige that happened pretty much this time last year

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We also started increasing the amount of releases that we were doing within gym watch

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We were a little less focused on acquisition. So all of these are errors

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I actually spent a million dollars creating an app that retains clients

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We're about eight weeks away from being done and we've been about eight weeks away from being done for six months

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And the reason for that is because

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No one gives a shit about retention

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So

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I I learned that that's why there's no retention agencies

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There's only marketing agencies people cared about retention. They think they care about retention

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They don't actually give a shit about retention

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And so that was a an important lesson for me

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I think I focused a little bit too much on top line revenue

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This last year, I mean, and we did grow the top line. I think our bottom line say the same between 2018 and 2019

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Obviously I reinvested a ton into other technologies things like that like Alan that's coming out soon done for you meals, etc

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Those are some of the mistakes I made there with new systems. We didn't input data collection properly

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That was a big fuck up on my part. And so we got burned not knowing things soon enough

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That's what I just do is way too way later than we should have found out

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My my personal issue up up at this one in personal and this probably the biggest error of all I would say just big picture is that I

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I had three businesses

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Which is literally the opposite of what I tell everyone to do is I had three businesses and

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That doesn't work

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It's very very hard and so it was me trying to get three things and I have a lot of growth. Juju. I can grow shit. I'm good at that

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But three was a lot and so

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Now this coming year

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So I just give you all the business fairs. I'll rock through the lessons right product test to solve pain not being an opportunity for gain

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You can only break one belief at a time not to if you have to break more than one. It's not gonna work

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Never break focus yet better at one thing don't do more things always protect the core everyone hates change everyone

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Releases don't do shit more is less less is more better as best meaning just make the same thing better will get you more than releasing more things

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Give people what they want not what they need that was the whole mess up

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I had with retention versus acquisition

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Everyone wants acquisition when I started talking about retention my own retention went down

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Is in like my attrition went up. I lost clients when I talked about retention and that was because people didn't care

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I restate this lesson and everyone wants acquisition nothing else matters to a small business owner

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I

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I also think I the reason that the hybrid messaging was so

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Polarizing is that at the time. I think I was focusing on competitors a little bit so I was being reactive

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Rather than just like remembering that we're like 10 times fucking bigger than everyone else and like everyone else reacts to us

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It was just stupid. It was shortsighted with me

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The lesson also was just focusing on effort six redefining successes effort both for me from a family

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For my team as well

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And then the last lesson is that we need to have a singular person who drives each business entity

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I can still be like chairman of the board so to say but like we need one person who drives this one person who drives this

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And that's all they think about we can't have people cross

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You know cross departmental cross entity because it just gets too confusing people can't focus on two things chase

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Two rabbits ride two horses have served two masters whatever the saying is

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So that was my those are my my failures on the business front this last year, and those are some of my lessons from it

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I'm not going to tell you about my people failures, but I'll tell you about the lessons obviously to protect the the people

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These ones are a little bit shorter, but a little punchier

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Only hire people to do things they've already done

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That's lesson number one otherwise. They're just learning on your dollar and the higher up you go

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The less acceptable that is because when someone fucks up at a sea level

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It's pretty big when someone fucks up at a director level. It's pretty big and

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This last year we replaced 10 out of our 11 directors. So yeah

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We took people from frontline move them all the way up to doing positions they'd never done before and they made mistakes

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That no one should make and I'm glad that we were able to give them that opportunity to learn on our dollar

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And then they will probably be able to go somewhere else and not make those same mistakes and then that business that are a little better off

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So happy for them

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Never get too far away that you can't see the problems ever so if you ever feel like an apartment is

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Or like a section of your business is just crushing it

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Then it means you're too far away

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Because there are always bodies so you have to know where the bodies are buried if you don't know where the bodies are buried

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There's more bodies than you can even imagine

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You have to always you can never be too far away that you can't see problems

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The next lesson was don't shelter a star. So if you have a star employee

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And you start having to make processes around them because they're really good at one thing but they suck it everything else

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A lot of times that ends up changing a lot of the organizational structure around this person and that ends up backfiring on you

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And I've had that happen twice this year

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three times this year shit

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So do not shelter a star

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One was just a lesson on the clarification of the boss, right?

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So the job of the boss is three things motivation training and a communication

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All right, so communication to tell them what exactly what you want so that they understand what you want and then after they understand

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What you want to have happened?

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It's literally just two things motivation and training and so if you are the boss then your your time

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Feel like what should I do if you're not motivation?

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If you're not motivating your team training your team or communicating what you want done

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Then you're not doing the job of the boss, right? So that was just a really good clarity point for me

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Another was fire for ego. So as soon as you see ego obviously try not to hire if you see ego, but if you start to see ego flare up

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Ego does nothing good in the business ever

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People become entitled they feel like they deserve things

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They always feel like they're not getting their due

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They're always trying to push other people down trying to take credit when it's not a hundred percent them

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They will put other people down in order to be viewed as more successful, which means the team suffers and it's not about people

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It's about the team and so if you see ego just save yourself the headache and fire just save yourself the headache

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The next two are fun ones everyone will fuck you

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Everyone protect yourself and I I purposely made that one a little bit strong and that's because

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We're human, you know, we want to have relationships in general, but whenever you have money that

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Comes between two people then the dynamic of the relationship changes and

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Everyone will always act out of their own self interest, which is the kind of the next last and they go hand in hand

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Expect people to act out of their own self interest and even lean into it. So lean into people selfishness

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And then you will never be surprised and I'm usually pretty good about this, but I'm still human too

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And so that goes for everyone that goes for clients it goes for vendors it goes for employees if you have a paycheck that separates you

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Expect that they will always act in their own self interest always

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always

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always

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They'll never not act in your best and like you just have to do your best to align your interest and theirs

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So that it makes them feel like they're being good people by helping you when in reality they're just helping themselves

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Which is fine. Just don't expect people to do otherwise. So those are my lessons from people

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Relationship this is just specific to Layla and I

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The failure that Layla and I had this last year is that Layla and I spent too much time together

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Like we spent all day every day. I mean we've been doing it for the last four years together and what's interesting is that if you study study couples

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Layla does a lot more of this than I do and she's better at it

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They basically found out that if you there's kind of like three dynamics right you can have

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One person who works and one person is at home. You can have

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Both only other extreme you have both people working together in the same business

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And you have the middle dynamic is like two people working towards

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Sheered big picture goals, but in different you know

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Verticals different businesses like two executives, etc. And so it turns out

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The either of the extremes is kind of not the best scenario for long-term happiness

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Which is interesting on the extreme where like one person's at home

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One person's now obviously any of these situations can be good. These are just averages all right based on subjective

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Well-being reported by couples

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It doesn't mean you are gonna be unhappy if your wife doesn't work or whatever

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Just like before the before the crazy start coming out like just understand this is data

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All right, so put your emotions away. All right, so if you were a person one person's at home one person's working

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What happens a lot of times is that people start growing apart your realities are so different

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Now that's good for the road like you can have more chemistry and romance because you're so far apart

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You can be strangers, which is why sometimes from a sexual standpoint that can be a good thing

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But sometimes from the comfort standpoint

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It's like we have we live in six different realities like you don't understand what's going on in my life, right?

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On the other extreme if both people are in the same business working together

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This outcome out of all three tends to have the best monetary outcome

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You make the most money these people make the most money out of all three scenarios one two people working the same business together

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The problem is the opposite is that you're incredibly comfortable because you see you are familiar

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You see each other all the time you share the same reality, right, but at the same time

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It makes it really difficult to have distance

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And distances what creates friction and chemistry, right?

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romance, etc. And so

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Now like obviously Layla and I are not going to be getting out of the business

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Which is why I said if you take these three things don't get like crazy on me

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So what we're doing is that we are separating our roles so that we can actually focus on different business entities within our larger business

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And that way she can really kind of bc of one part of the business

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I can see you have another part of the business and that way it's like well, how is your day today?

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You know what I mean? And so we have the same end goal. We still work

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And have respect for the fact that one another work and I have respect for her skills. She has respect for mine

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But we're not we don't have such shared context that every day is obviously the same

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Like you don't need to tell me what happened today at dinner because I already know because I was there with you

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Right and so then that it's like when you're like, I don't know what we should say to each other and so

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That was like a big lesson for us and so

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So we spent too much time together. We didn't spend enough time with friends. These are all kind of another same bucket

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We didn't have enough like fun time. I think we could have done a better job with that and I think personally

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Are we together have evaluated every relationship based on monetary ROI not life ROI

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And so like I only hung out with people that I felt like would increase my skill set provide

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Context be good for my network etc

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Rather than other benefits that people can provide right. I'm just being really honest. I do those are the failures I had

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Real quick guys you guys already know that I don't run any ads on this and I don't sell anything

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And so the only ask that I can ever have are you guys that you help me spread the words we cannot more entrepreneurs

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Make more money feed their families make better products and have better experiences for their employees and customers

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The only way we do that is if you can rate and review and share this podcast

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So the single thing that I have to do is you can just leave review but take 10 seconds or one type of the thumb

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It means the absolute world to me and more importantly it may change the world for someone else

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And so the lessons from that

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Was just one is the dichotomy of comfort and distance

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So people try and solve the problem the relationship when it's like trying to solve justice and mercy

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They're both right and you have to walk the middle path

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It's trying to solve delegation versus

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Marco management you can't solve the equation you have to try and balance that so the same thing with relationships right

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For us the academy of being super comfort super comfortable super familiar

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And being super distant super far apart

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You need both right. It's good to miss someone and have that opportunity to miss someone

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Because the distance is what creates variety it keeps spontaneity creates friction it creates mystery

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But you also need comfort because you can't just constantly have mystery and spontaneity because your life would be chaos

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Especially if you're in a run of business

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It says being able to balance those two things

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So that's the big major lesson underneath of that is kind of the alter ego effect which is a book

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I don't have it next to me, but essentially

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You can't just have one persona and this was also a big failure of mine

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It's that like I was all work all the time

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Which meant that like I never took my my work hat off a lot of times and that makes romance difficult

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And so you kind of end up just going through the motions because you're like we have to do these things

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Rather than like really being present and so

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Really focusing ironically on splitting up your egos like you're not ego from a pride standpoint

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But you go from a personality standpoint

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so like

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You've got your work hat, you know what I mean?

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And then you've got your husband hat and then maybe you have your like

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Sexual weird hat, you know, I mean like because I think there's a great joke and analyze this

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Anyone remembers that movie? Robert Jeneer and Billy Crystal

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um

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He's like wait

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Billy Crystal's talking to Robert here who's like a mob boss. He's come to him as a shrink

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He's like wait your your girlfriend is like oh yeah, he's like I can do things with my girlfriend

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I can't do with my wife. He's like wait what he's like

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Yeah, it's like I'm not gonna do things like that with my wife

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He's like that's the mouth that kisses my my kids to sleep in it. He's like what are you a pervert and so

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And so it's obviously hilarious

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But what he says like makes some sort of rational sense and it really kind of delineates that concept of like we need to

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We need to be these different people because like you have such respect and love for your wife and maybe

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Maybe in some typically in like not to get super weird sex stuff

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But if you like look into it typically people want the opposite of what they have in their normal life

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In their sexual life and so it's like complete opposite

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um

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Type desires and so it's so counter to what that person is to you or what that person represents that sometimes

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You have to occupy like a different mental space and that's where like role-playing all sorts of fun stuff comes into play

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But anyway, I won't get too far to that but the point is just that um having different ego separated

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Um and being clear about who those people are and the values you have and how you act

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Um can I think you'd be beneficial um and uh they'll the third lesson I had from relationships

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It's just cut this is a little bit kind of a general one, but the diminishing return of money

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Um and what I mean by that is like the more money you make the less money matters to you

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Um, I can maybe just share this with you uh

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It just doesn't it just stops matter um I remember when I was a kid there was a uh

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There was this article that I read about a a guy who got a burger right

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Uh, that was a $50,000 burger, which is kind of crazy to me because I was like a $50,000 burger

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Um, and it was some finance dude and I remember thinking to myself

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If that guy makes $10 million a year

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The relative cost of that burger that was a $50,000 burger was more

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was right

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Was less than the relative cost of a McDonald's burger for me at the income that I had at the time

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And then all of a sudden things became really real for me. I was like wow

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It's like you just need to make more money um because there's so many more zeros on that side of of nothing

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And there are on the opposite side of nothing like you can only go to zero

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Obviously you can go in debt

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But like most people don't know how to get into millions of dollars to debt

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And if you know how to get into millions of dollars debt

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Then you already know that there's diminishing return of money

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Um, but for most people zero is about as low as you can go, but you can go infinitely high um, and so

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What's cool about that is that

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Like money means less to you as as you have more of it

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And to the same degree um you get an increased return of using it meaning

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Since it means less

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You can do more with it like when when when you sheep like rich people do crazy things

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They don't really do crazy things. They're humans. They have a different context or reality

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And so it's like if you could reorganize your entire house for five dollars, right

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Would you do it?

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And would you do it seasonally for five bucks?

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Probably

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Now what imagine if you had enough money that the relative income or relative amount of time

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It would take you to make that money was the amount of time it takes you to make five dollars now

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You probably would do it

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And then people would look at you and be like man rich people do crazy things

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They just blow their money on stupid shit

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Realty is

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It's just it's so insignificant

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In comparison to the amount of total money you have that it stops really being meaningful

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And so um you really get an increased return of using it because once you have so much

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There's really nothing else you can do with it, right

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So those were kind of that was I put that under relationships that probably goes under self

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Um

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The last bucket uh is self is things that like I've learned

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um

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First is that uh you create sex success with skills

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You sustain success with traits

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And you grow success with beliefs

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Um and that's been one that's been very true for me in terms of myself

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But also in what I see in other people is in the beginning you just don't have any skills like you need to

300
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You need to be able to learn how to do things

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But once you learn how to do things

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You need to be able to have the traits the personality traits of patience of consistency

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Um

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That allows you to continue to execute those skills that you've already have in order to sustain the success

305
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But once you sustain the success then you have to re-break beliefs that you once had

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In order to grow that success even more and it's the continual process that you have to do

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Um

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For myself I have to have guy friends. I'm a guy friend dude. I need to have that in my life personally

309
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I go nuts without it um

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Super big expectations leads to unhappiness

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And so I had to keep myself and check and realize that my expectations are so high that there's virtually no outcome that I would be happy with

312
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Um, that actually happened with our meals launch

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I actually still don't know I know we're doing really well with it

314
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But I I don't know the actual numbers because I got asked by my team to like do you want to see the numbers?

315
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And I was like I thought about it

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And I was like there's literally no number you could tell me that would make me happy

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And so I just said no and so right now I'm operating this interesting space where I'm like

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Actually judging myself based on how much effort I'm putting forth

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For that side of the business rather than the outcome and it's actually incredibly freeing

320
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Uh, which is really cool for me

321
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um

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So that's the the expectation side so you need to get like check yourself is like is there like before you find out news or what you think would happen

323
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Actually think like what like would any number really make me happy and if you if you find out to yourself

324
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The really isn't one then maybe just judge yourself on effort um, you might find it kind of nice

325
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Um now in that same vein I had a big breakthrough with my my family this year

326
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Um, I feel like I forgave my dad

327
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Um in a very true sense

328
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um because I stopped judging

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Off of what I perceived to be outcomes of parenting and rather

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Started judging based on intention and effort and was like did this guy try his absolute fucking hardest

331
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To do the best

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He could given the cards he was dealt and I could not in any universe say that he did not try his fucking best

333
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And as soon as I realized that I was like then who will not you know what I mean to fucking judge

334
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And so I I've switched I switched how I judged relationships based on effort on outcomes

335
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And it's been unbelievably fruitful for me

336
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And so I highly recommend doing it if you if you have someone that you've hard to resume towards anything like that

337
00:24:29.640 --> 00:24:36.840
Um, it's been incredibly powerful for me um to use that and so I've really reapplied that lens that frame

338
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Um over and it's been really great

339
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um

340
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Interesting one for me uh in terms of expectations again is um

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In terms of how to run my life so last four years. It's been 100% all in

342
00:24:51.720 --> 00:24:56.840
on building gym lunch and all the associated entities and um

343
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We've made a tremendous amount of money um I mean I mean I'm a tremendous amount of money

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And in realizing that

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There's actually no incremental increase in money that would make any difference in my life

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whatsoever like

347
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Layla got me four hats for Christmas, which told about a hundred and twenty dollars that were custom made

348
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Um each I was thirty bucks and that was my Christmas gift and I was

349
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Pump, you know, I was super happy to have it and Layla and I live on

350
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Seven-ish um, I think the highest month we had was nine thousand dollars a month and we make that and

351
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Usually about an hour a day

352
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So it just doesn't really make any sense and so I've tried to reframe like

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Just life in general for myself of like if I could like because no incremental increase in money

354
00:25:50.760 --> 00:25:53.400
Is going to make a difference to me so that means that no one years worth of

355
00:25:54.040 --> 00:25:56.840
Extra profit is going to really change my life in any way

356
00:25:57.640 --> 00:26:02.600
Um, and so the only thing that would really change my life from a monetary standpoint would be selling the business

357
00:26:02.680 --> 00:26:05.800
But I don't see that happening in the immediate future and so

358
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Maybe taking that out and saying like if I could never sell the business and I and I always

359
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You know operated this entity for the rest of my life. How would I run it and have

360
00:26:18.040 --> 00:26:20.040
Life that I want um

361
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And some of you might be like well duh Alex is like well. Oh, yeah, I mean, I'll I'll be the first to tell you what my what my limitations are

362
00:26:27.240 --> 00:26:32.840
And so the last four years I've been 100% all in I worked every pretty much every hour of the day that I could

363
00:26:33.240 --> 00:26:36.440
And I worked until the point where I felt like I had diminishing returns in my effort

364
00:26:36.440 --> 00:26:39.720
And then I would recharge and then work again, and I've just pretty much done that cycle

365
00:26:40.200 --> 00:26:43.160
Um, well, I say for four years, but it's really been the last decade

366
00:26:43.800 --> 00:26:45.960
um since I was 19 so 11 years

367
00:26:46.520 --> 00:26:49.960
Um, and so I think I'm I'm entering into a different

368
00:26:50.520 --> 00:26:52.520
Feeals like I'm entering into a different chapter of like

369
00:26:53.400 --> 00:26:56.760
How can I structure the business so that it's more sustainable? I don't

370
00:26:57.160 --> 00:27:00.760
do as much I do more of the directing um

371
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And really empower other people to do that

372
00:27:03.480 --> 00:27:07.400
So that's kind of the gear that I feel like I'm getting into is finding the leaders who can run the individual

373
00:27:07.400 --> 00:27:11.960
It's cheese like I was referencing earlier and they can drive growth in all three and then I can kind of just

374
00:27:12.760 --> 00:27:19.800
Cast the bigger vision of like where we're going as a company where like how we can help the most people um, and all that kind of stuff and

375
00:27:20.600 --> 00:27:22.520
I finished my little

376
00:27:22.520 --> 00:27:24.520
Section with the models of 2019

377
00:27:25.480 --> 00:27:27.800
Um, that I thought I'd share with you. You probably have heard them

378
00:27:28.280 --> 00:27:32.680
um, one is success is the best revenge. Uh, so whenever you

379
00:27:34.520 --> 00:27:39.960
See people talk shit about you your clients employees or people fuck you because they will if you're a business

380
00:27:39.960 --> 00:27:42.520
It's inevitable and it's not because they hate you or their malicious

381
00:27:42.520 --> 00:27:46.120
It's just because they're just acting there on self interest and your interest is not aligned with theirs

382
00:27:47.240 --> 00:27:52.760
And so the only way to have a fruitful outcome that does not screw you in the long run is

383
00:27:53.400 --> 00:27:55.080
To just succeed

384
00:27:55.080 --> 00:27:57.480
It's all you can do. I've played out every scenario

385
00:27:58.120 --> 00:28:01.960
Like the only way you win is just by succeeding and making them a relevant

386
00:28:03.000 --> 00:28:07.960
That's it like that's all there is you can't lash out you can't undercut because that hurts you you can't

387
00:28:08.440 --> 00:28:14.920
You know poison yourself with anger because it only poisons you're not them. You can't spread negativity because that gets associated with you

388
00:28:14.920 --> 00:28:18.840
Like it's just there's nothing you can do besides just succeed and do better

389
00:28:19.640 --> 00:28:21.640
Um, the next is don't be cute

390
00:28:22.200 --> 00:28:26.680
Uh, that was kind of going pretty viral in our communities like just don't be fancy

391
00:28:26.680 --> 00:28:29.800
Don't try and reinvent the wheel just keep doing the boring work

392
00:28:30.280 --> 00:28:34.760
Uh, which is the next motto um, which is just putting your reps in putting your time under the bar

393
00:28:35.240 --> 00:28:39.160
Um, just a total it's a volume game like life is a volume game

394
00:28:39.160 --> 00:28:43.320
You go on more dates so you can finally find the girl that you want you take you know, you take you know

395
00:28:43.320 --> 00:28:45.880
You do make more tax you make more calls you make more sales

396
00:28:46.440 --> 00:28:49.560
Um, you make more have more sales appointments and you'll make more sales

397
00:28:49.720 --> 00:28:56.120
Like the more you do something the better you get at it. So don't be cute. Don't think you're gonna out fancy out smart success

398
00:28:56.120 --> 00:28:59.080
It doesn't work that way like you just have to put the fucking time in

399
00:28:59.720 --> 00:29:01.720
Um speed is king

400
00:29:02.440 --> 00:29:08.760
Uh, that is someone self-explanatory like you got to move you got to keep moving um, then just

401
00:29:09.480 --> 00:29:13.640
Uh, and dirt right like you like you you cannot lose if you do not quit

402
00:29:14.120 --> 00:29:16.120
So that is also one of the monos is like

403
00:29:16.840 --> 00:29:20.840
You can't lose an infinite game the only way to lose the games to stop playing

404
00:29:21.400 --> 00:29:25.320
And so if you ever feel beat down you have to just remember that like

405
00:29:25.880 --> 00:29:28.120
You only lose if you stop playing

406
00:29:28.840 --> 00:29:35.640
And that's been incredibly comforting to me in darker terms um, and uh, just a big one for me to wrap this whole thing up

407
00:29:35.640 --> 00:29:38.840
Is that some of these lessons that I shared or lessons that I know better

408
00:29:39.480 --> 00:29:42.600
Um, and yet I still made the mistakes and so I think a lot of times

409
00:29:43.160 --> 00:29:47.000
My self very very much included um, I need to be reminded not taught

410
00:29:47.800 --> 00:29:52.120
Um, they're very few new things. It's just when you do reminded of the things that we already know in the lessons

411
00:29:52.120 --> 00:29:53.400
We've already learned

412
00:29:53.400 --> 00:29:55.400
So with that um

413
00:29:56.280 --> 00:29:59.000
I hope some of the lessons and the failures that I shared with you were useful

414
00:29:59.560 --> 00:30:04.840
Uh, how some of the relationships stuff some of the business stuff some of the stuff of maybe one or two of those things

415
00:30:04.840 --> 00:30:11.320
Maybe resonate with you or you find value in um, but anyways those were the the lessons and failures of 2019

416
00:30:11.800 --> 00:30:19.240
Um, and I uh, I'm not sure about how like I've never been a goals guy um ironically um, I've just been like a

417
00:30:20.280 --> 00:30:24.760
Learned from my lessons and keep doing the best I can and if I learn more lessons than

418
00:30:25.480 --> 00:30:32.280
My best I can will get better and um that is worked well because I can just said like I want to help those zillion people like

419
00:30:33.160 --> 00:30:35.480
I just don't know what that's gonna change on my daily basis. So

420
00:30:36.200 --> 00:30:39.640
If I focus on anything is just on the habits and the actions that I'm gonna take and

421
00:30:40.200 --> 00:30:44.280
Actually scheduling the amount of my calendar if I want to read more than just put reading in your schedule

422
00:30:44.280 --> 00:30:47.480
If you want to work out more but working out in your schedule and just stick with your schedule

423
00:30:48.040 --> 00:30:49.880
You know just do that

424
00:30:49.880 --> 00:30:53.880
So anyways hope 2019 is or sorry 2020 is awesome for you guys

425
00:30:54.360 --> 00:30:56.360
Um, I'm super excited about what's to come

426
00:30:57.080 --> 00:30:59.080
Very very excited

427
00:30:59.080 --> 00:31:01.800
Learned a lot of lessons and despite all of the failures that we had

428
00:31:02.600 --> 00:31:07.000
We still grew by 50% in 2019 converted 2020 all right sorry 2018

429
00:31:07.560 --> 00:31:11.480
So um all that to say like you can fuck up tremendously

430
00:31:12.680 --> 00:31:15.720
And still win um as long as you just keep moving forward