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on everybody happy Saturday, um, for the long weekend. I, uh, will be your host today, Alex. Um,

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and I, uh, I'm saluting you because if you're anything like, uh, we are, then that means that, uh,

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holiday weekends and things like that are only, uh, days that you just,

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work and don't get bothered by anyone else. So if that is you, then I salute you, we're in the same

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boat. Um, but I had something that came on mine this morning and, um, I feel like content has been

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on like the vein of my thought process recently. And so I wanted to share something with you. Um,

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yesterday I talked about, um, whether making content for you specifically, what types of content and

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what is kind of the best use of your time. Um, but today I want to talk about how to consume content.

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And um, I think it's, it's just off, just as if not more valuable, um, of a skill to know how to

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consume content. Because right now there's so much information that's out there, like you can literally

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consume content all day every single day. And so, um, having the skill of being able to pick up a

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book and then being okay with putting it down, I think is incredibly valuable because it preserves

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the one asset that you have, which is your time and your attention, right? And so, um, you are

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truly spending it. And so being a wise spender of your time and attention is a, like, if there's ever

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a skill to know how to master, that is the one, right? Uh, because what you put your time and attention

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to is what is what will come into you. And so, um, guarding yourself for that. Now, so what I

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wanted to talk to you today is not just about the importance of that because I've, like, hopefully

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that that should be clear to you, like, that's really important to your return on your time.

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Because you only have so much of it and being able to say no to a lot of things. Um, but there's a

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ton of influencers out there. There's a ton of business people. There's a ton of gurus, whatever,

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right? And, um, how do you know which ones to listen to? And, um, this is sort of like an easy

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guide for anyone who, um, follows lots of different people and one of the key things to understand

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is context, right? And so one of the things that happens that I find myself doing this is that I

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talk about the things that are on my mind about my business in any given time period. Um, but the

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reality is that a lot of times a lot of influencers, a lot of gurus will talk about what's on their

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mind for their business. But if their business is a million dollar business, a 10 million dollar

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business, a 50 million dollar business, a hundred million dollar business, the things that are relevant,

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the skills, the deficits, the bottlenecks that they're experiencing are really not relevant to

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the majority of the marketplace, right? Because like, if I were to raise, like, if I were to ask

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everyone on here to raise, raise your hands and you were like in, like, in front of me, right? And

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I was like, who here is a small business owner who has less than three employees, right? Or is

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just self-employed? Um, most people would be raising their hands. If you go to a conference, like,

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you know, 10X or, you know, click phone rolls or anything like that, a lot of these types of

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conferences, most of the people there are just beginning, uh, have, have yet to begin or just

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beginning, which is why, like, when you see the content around like, um, like, find your passion

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and, and the things like that, like get motivated. All that is really towards seekers,

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towards people who are watcher-preneurs. Like, that might make you feel good, but it's not

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going to be a huge ROI in your time unless you really feel like you're not motivated, right?

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And so that's probably like the mass market. That's the biggest chunk, right? There's some big

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influencers there. But like, what they're talking about is not going to be like, give you huge ROI.

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So then maybe like, right after that, you're like, okay, well, if I'm, if I'm a, uh, an operator,

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or sorry, like I'm an own operator and I'm self-employed still, then we'll should, like, should I

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listen to all the things about, uh, you know, running teams? Well, they don't have a team.

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I'm just being honest with you, like, a lot of the stuff about, like, like, culture and internal

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training and onboarding team members and things like that is just, like, you just catch yourself

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consuming and be like, is this really relevant for me? Right? It's like, where I'm at in my business

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because if you're new or if you've, if you've taken the first step and you're, and you are, like,

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let's say you're, your personal training right now, you're actually full-time or you're,

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you've already started your gym and it's just you, like, you need to learn how to market

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and sell. Period. Like, that's all of your attention should be on learning how to market

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and sell because that's the only thing that's going to feed you. Like, running the team, culture,

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motivate, like, that stuff's all done now. Like, you, you've leveled up, right? Like, this is what

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you need to focus on. Hey guys, real quick, if you're new to the podcast, I have a book on Amazon.

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It's called 100 million dollar offers that over 8,000 five star reviews and it has almost

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a perfect score. You can get it for 99 cents on Kindle. The reason I bring it up is that I put over

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a thousand hours into writing that book and it's my biggest gift to our community. So it's my very

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shameless way of trying to get you to like me more and ultimately make more dollars so that later

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on in your business career, I can finish the part with you. So that's my gift. Go check it out.

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Amazon and back to the show.

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Now, once you know how to sell, selling is going to be the first skill that you acquire. I think

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it's easier of a skill than marketing is. It's also less valuable because selling you can get a lot

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of people to plug in for sales. If you learn how to market, you learn how to make it rain, right?

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Much more valuable. So that's something that's a skill that can take you a lot further, right?

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Now, what's more valuable than marketing, right? Once you've leveled up from like motivation first,

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okay, now you're motivated and you start. Now you learn how to sell, right? Because that's how you

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actually make money. People give it to you and you actually have to take it. That's actually what

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sales is. After that, you have marketing because now you find out how to make more sales by bringing

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people in and generating interest. After that, that's when leadership and running the team become

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the skill sets that you need. So if you're listening or you're watching content on a regular basis,

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listen to it through those filters. If you're like, this is not a skill set that I need right now,

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it can still be really inspiring and really interesting. And I'm saying this because I spent tons of

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time early on in my gym business career, what are you going to call it? Listening to things that

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I was like, that's really cool. That's really important. But it never actually applied to how my

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business was working at that time. And so like if you only have X amount of time or attention under

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your control, then invest 100% of the laser focus and be okay with closing books, be okay with

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closing books, be okay with causing a video because if you're like me, it killed me for a long time

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to stop things. So it's like, no, I'm a finisher. Like I started video, I'm going to finish it

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because that's like, that was the mindset I had. I'm not a quitter, but it's not like that. That's

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not how it works. That's not how information works. Some people don't have good content. Some people

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make one nugget and take a really long time to talk about it, right? I try as hard as I can to keep

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these as concise as possible. But like, that's the point, right? And so like, by all means, like,

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if you're watching this and you're like, man, I'm not getting any more value from it. Pause it. Stop it.

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Go find something that's more relevant. But like, hopefully this gives you a lens to see all,

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like, to see or listen to all of the other content that you have coming at you. It's like,

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is GaryVee someone I want to so follow? I don't know unless you're just looking at what he's

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doing for content. But if you're not making content, what does it matter? Right? If you're looking at

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Grant Cardone, that's awesome. But is he really giving you things? If all he's talking about is how

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to invest your money and you're like, I'm broke, probably not a very good use of your time, right?

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So look, like, go consume from a pipe, the only things that you need in your current situation.

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If you're in the beginning, it sales. Next, it's marketing. Next, it's going to be teamwork and

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leadership to build a team that scales. So hope you guys are having a happy weekend. This was just

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on my mind because we, Laila and I were talking about content. And I was like, you know what? I talked

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about making content yesterday, but I should probably talk about consuming it. And so this is the

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other side of the point. So if you feel good about cutting things out and going on a low

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information diet, that only is about one specific skill, which is what I would recommend. Just

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if what I, in terms of how I consume content, what I usually do is I'll bookmark a bunch of things

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on one topic. And then I'll binge, I'll binge sales stuff, I'll binge marketing stuff,

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especially if I'm creating a new training around something or I'm like, how can I optimize this

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process? I'll read two or three books in a few days and then have all the ideas kind of spinning

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in my head and then create something. And it tends to work a lot better than kind of pass

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and consumption while you're on the toilet. So thanks, Jeff. Appreciate it. Randy, lots of love,

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man. And I hope you guys have an amazing weekend. Enjoy the, the, the, we call it the interruption-free

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work day. Is it every day's work day? Saturdays and Sundays and just work days without meetings.

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So anyways, have an awesome day, guys. And I will catch you soon. Have an amazing,

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for today.