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What's everyone? This is the Jim Secrets podcast and my name is Alex. I will be your host and today

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We are bringing you the show from 35,000 feet in the air going over the Gulf

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Mexico and we are actually not the Gulf. I don't know. I think this is the Atlantic Ocean. Anyways, we are the private jet

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We're really really blessed and fortunate to be able to get out of the skate

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Hurricane Rehab before it literally was heading straight for our house

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And getting meener and last year every hour. So I

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Wanted to get back and do some FAQs on a lot of the questions that we've gotten about us specifically and

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How we got to where we're going

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Question one. I have a small facility in my first challenge. I signed up 20 people

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It's already a strain on the Jims in fresh structure

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How are people signing up such large volumes of people and giving excellent service delivery?

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Okay, so that's that's like

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It depends on the level of service that you're providing. So if you're like a one-on-one trainer then yeah

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20 would probably max you out

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Which is why I'm always a big fan of group because there's better margins and you can have much higher capacity

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So it depends on your square footage

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It depends on your square footage and like your equipment

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But you can usually upgrade to a semi-private facility for $2,500 and literally like 4x your income without

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Really doing anything else like you can just train multiple people and have much higher margins

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So how do people have great service?

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They follow the systems that we have in gym launch and then in terms of retention

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They sign up for gym legacy and then we give them all the retention secrets that we do to make sure that people stay forever

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Alex what may do not only want to scale a gym business, but know how to do it

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Who are the mentors growing up?

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Where did you get your sales experience and knowledge from?

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Okay, that's like there's another question after that. I think so okay, so

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I'll answer where do I get my sales experience and knowledge from

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I'm really stubborn when it comes to selling stuff. I really really like doing it and I'm like it was it's a week

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It's been a weakness of mine that I've worked on

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that I just I just really have a reluctance giving up sales

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But I've got better at it as I've gotten older and more experience, but I did 4,000 101 closes

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And so I actually never did any sales training. I didn't even know what I was doing

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But you do 4,000 or something and you tend to get pretty good at it

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So that's the sales experience. Who are the mentors?

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gosh

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biggest mentors I have

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Russell Brunson his materials dane Kennedy

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Who was Russell Brunson's mentor?

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Dane Kennedy's awesome and see all of his content read all of his books. He's amazing. He's fantastic

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He will change your business in your life. So definitely do that if you execute it

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um

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Alex Tarfinn is

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Unbelievable. He's brilliant when it comes to operations and scaling like the scaling part is really tarfin

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like Tarfinn's been like the best ever for that

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uh

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Those are probably the answers to that question. What was the first question about scaling?

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What made you not only want to scale again? Okay, let me be know how to scale. I didn't know

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I

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I'm telling you like

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Niels Bors said that an expert is someone who's made all the mistakes in a very narrow field

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And that's what it feels like for me. Um, I like the reason we know X works is because we tried YZW and V and like it didn't work. So

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But Tarfinn has helped us a ton with scaling this business and I find knowing all the stuff that I know now

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It would have been way less painful

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But scaling the gyms was really just like

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How can I provide exos

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It was really just figuring out one position at a time and

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All this stuff is covered in steps of freedom and gym legacy like literally we have like the entire scape plan

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um

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But the easiest way to think about it mentally is

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What is the highest return on my time that I can get and what activities do I am I doing that are the lowest return on my time

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And how can I get someone else to do them so I can free up more time to do a higher return and you just continually do that process over and over again

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What is the difference between gym launch and gym legacy awesome question gym launch is a

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Um, it's a kind of just a complete product, but it's it's a standalone product and what it does is it's just cold traffic acquisition

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So it's a play that acquires customers for gyms. It shows them how to do so profitably

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We'll usually very profitably for the gym so they not only get a lot of customers, but they actually make money while they do it

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Which is cool

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But it's one play gym legacy is the rest of what's underneath the iceberg so um

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With if you've listened to my podcast about the pie equation there are three ways to grow business

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You can acquire more customers. You can get them to pay more so ascend them to higher levels of service

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Um, which is increasing transaction size

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Or you can get them to buy more times which is a function of retention for a gym and so

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Gym launch is one slice of one of those three slices of pie

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So it's literally just one play within the bucket of cold traffic acquisition

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We in gym legacy have four cold traffic acquisition plays that are

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As if not more profitable than the original gym launch

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Program I use gym lunch as a way of attracting gym owners to me

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Um, but gym legacy is the rest of the model it's the freedom that they seek it the systems is the time is the automation

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If the customer service training is the retention training is the referrals training. It's a supplement selling system

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It's all of the things that they actually need is all of the internal promotions that we run year round

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um

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Literally again done for you just like gym launches, which is all the emails all the text blasts all the

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Facebook posts the posters the posts inside of the gym and the the clipboard thing that you're going to put next year

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Posture and by the way put them in the front door and the bathroom because that's where people see them

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The one piece somewhere that you use to sell your trainers on selling that promotion to internally what the price point should be

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And the two sentences they need to memorize so they can pitch it before and after each session

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That's how we do plays and gym legacy is the rest of the plays that you run warm traffic and

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Uh retention and as well as

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Three other cold traffic acquisition plays so that you really never need to worry about acquiring customers ever again

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Real quick guys you guys already know that I don't run any ads on this and I don't sell anything

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And so the only ask that I can ever have if you guys that you help me spread the words

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We cannot more entrepreneurs make more money feed their families make better products and have better experiences for their employees

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And customers the only way we do that is if you can rate and review and share this podcast

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So the single thing that I have to do is leave review but take 10 seconds or one type of the thug

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It means the absolute will to me and more importantly it may change the world for someone else

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How do you manage working together and being in a relationship?

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I know this isn't 100% related to selling

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So-and-so and I both run gyms together 24-7 and our polar opposites

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I'm the crazy jump up the cliff figured out later person

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He is the maker and planner. We are so so different date nights end of being conversations about marketing or work

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Reclients or all lol seriously curious to hear any advice for avoiding burnout and having balance and boundaries when you work together

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With your significant other 24-7

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That's an awesome question. Uh, it's something that we've actually spent a lot of time working on

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Um, Layla and I worked really really well together, and so we're really good business partners

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um, Layla is the like

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Do everything operations organize detail like make sure there's a checklist and bullet points and to-dos and agendas and all that stuff

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um, and I'm the like let's make awesome stuff and sell it guy

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So um totally just already come from uh for us these are the things that like really really really dramatically changed

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Our our our our lives and our marriage first thing is morning routine. So our our morning routine. We wake up

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Um, we drink a cup of coffee together. We walk. We usually walk a mile

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Uh, to somewhere uh, so Layla drinks two cups of coffee in the morning say she'll drink it

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She'll go down, drink a cup of coffee and then come back and then I'll get up when she comes back

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Um, she needs a cup of coffee to go walk to get the second cup of coffee

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Um, and so then we walk to like a Starbucks or something like that that's usually close by

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Um, and we'll like just chit chat on the way there just like kind of what we want to do for the day kind of set our intentions

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Um, order our coffee usually sit at the cafe for until we finish our coffee and then we'll walk back

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um, whatever we can walk barefoot we do um

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It's just nice. Yeah, and uh, we and then after we get back uh, we'll have a green shake and uh, we'll read our bibles together

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And then we pray for each other so like our morning routines like legitimately like an hour and a half

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Um, and some people like I don't have time for that. That's BS um, it's like if you get your head right

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You get so much more done from an effectiveness standpoint when we skip that I'm scattered and I don't get near

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I don't get nearly the stuff done in a way more stressed

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I've weighed more pressure and noise my life and it's really hard for me to manage

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um

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The next thing we do is that we work out together. We have that plan in the middle of the day

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That's like a non-negotiable like we always go at uh, I mean I always go three days a week Layla goes every day

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But like minus three days a week. That's what I commit to um, but it's like from two to four

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That's when we go to the gym and so we go to the gym together and we work out together. So that's cool and then um

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After that at night um, well a lot of times we'll go for a second walk um, which we really really enjoy and um

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Again, uh, we read at night or we'll like watch an episode of like Game of Thrones or something um, but we're really really consistent with it

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And then uh, we have one date night a week and then we have one like

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relationship night a week

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So for us Tuesday nights is uh, like where we work on our relationship we watch like

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You know relationship sermon seminars whatever just to like always have it at the forefront of our mind

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Um, because if you work on your relationship uh, like your business will make more money like I promise you

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Um, and so the whole point is like as long as we can like just keep flowing uh, we do great with that

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We also have really clear separation of roles like I do just like I make the sales processes

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Um, and then I make the actual products that we sell and

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I market and make the advertisement to get people to walk in the door like I make I'm the rainmaker for our

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Business and then layla she can describe her role

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So yeah, Alex is the rainmaker. I'm basically okay, you made the rain now who's going to

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You know collect the rain or

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Uh, get everyone umbrellas. So if he decides hey, we're all jumping off this clip

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I have to decide how we're gonna create a ladder to get down

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Um, and so that's the creation of processes directing people trying to keep um issues from getting to him and kind of acting as a barrier

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And honestly like if you're in a relationship working together, which a lot of our gym owners are it takes work

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Like we had times when we were dating and not married where it was rough and like we didn't know

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How to decipher who did what and all these things and it wasn't until we wrote it down and

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Really decided that we had to separate everything we don't do the same things that it became really easy for us um

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as well as like

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Being okay with not having control over every area of the business like

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Alex is okay. Go ahead. Yeah, I just want to say this one was really hard for me because like jimloch was my business

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Like it was my business first and then I started dating Layla

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and so like

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To like I did the sales. I you know, I mean like that was my thing and then now she made it just the sales team

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I don't manage the sales team not because I can't sell but because it's not the like that's how we divided roles of she's

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COO and I'm CEO and so we just keep those roles really clear

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Also, if you are dating someone to have been dating them for like three years just marry them

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You won't make way more money and it's like

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All of your you'll get so much attention back because you won't be like there's this like total security and like no

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I like okay, we're partners were in this like let's go

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um

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And so um essentially just like you said uh

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Yeah, go all in it's really like for both of us I think um

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We know that we're each other's partner and we're each others

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Everything and that we both have the same goals and we share the same vision of how we want to change this industry

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And so if you and your partner both have the same goals you have to decide what you're gonna do to get there

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Like saying that I was an operational person is a lie

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When Alex and I met I was really good at sales and that's why we started working together

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You know a month after we start dating is because

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I had a skill that he wanted to try and replicate in someone else

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And so he replicated his sales ability in me and then I

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And then him and I did and other people and so

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Me deciding and taking over operations was not really out of wanting but out of necessity

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Um, when you're with a partner trying to go out business

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It doesn't really matter what you want to do like yeah, of course. I think marketing is cool and like

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Content is cool and like you know doing all this stuff

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But you know, I think it's cool too is like having a business that actually freaking works and so

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Like having him do that and me do the operations like you like whatever you're good at

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So if one of you is not good at something or both of you are good at one thing and not something else

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One of you has to suck it up and become good at the other thing and when you become good at it

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Then you'll start to like it because I love operations now, but I tell you like a couple months ago. I did not like it

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And let's wrap this one up hook that was useful for you guys

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We have any more questions

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No, that was last question. Okay, awesome guys. I hope this was valuable and if you're a gym owner and

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You would like to fill your gyms

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We kind of do that for a living

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So just go to I don't meet money.com

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I'm applying that page and we'll hop on the call no pressure. We're not gonna try and sell anything

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We're at least we're not gonna try and pressure you and to give us money

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We don't take money on the personal talk. So anyways, have an awesome day guys get you on the flip side. Bye

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You