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And if you're like, well, I don't like doing anything.

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Well, it's like, well, then that's impossible.

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Because your brain is wired to be rewarded for things.

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And so you are doing things that reward you.

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That's why you do them.

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Welcome to the game where we talk about how to get more customers,

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how to make more customers, how to keep them longer.

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And the many failures and lessons we have learned along the way.

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I hope you enjoy and subscribe.

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One of the themes that I'm very interested in to do with your work in general,

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and it's one of the reasons why it bridges the gap from what we're going through,

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which are some really lovely philosophical insights and all of the rest of it.

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The difference is you seem to have a knack to be able to drag yourself out of the philosophy

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and get yourself into action.

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There's not too much mental masturbation that goes on.

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So let's say that there's someone who's listening to this podcast,

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you know, thousands of people that are listening who are that person.

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Millions.

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Thousands of people that are that person, there'll be a lot of people that are listening to work.

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Don't worry.

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That person that goes, I love when I hear these aphorisms and things.

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And maybe it goes on the whiteboard that's on the front of my fridge for a couple of months.

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How does that person get from mental masturbation around it to action?

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That this impact my life in a tangible way that actually makes a difference to me.

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Any of the things that we go through today.

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All right.

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Two things. One is knowing the input output equation.

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The second is knowing what your fuel is going to be.

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So if you can't define the inputs and outputs that are going to get you what you want,

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then there's no way to start, right?

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Because you don't know what you're supposed to do.

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So you have to define it down to like the most basic first action.

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So it's like, if I want to start creating content, that means I have to post something.

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If it means I have to start doing cold, I always think in terms of business because that's what I'm in.

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But like, I mean, they're doing a cold reach out.

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I'm doing a cold, cold call, cold email, cold DM, whatever that is.

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I have to make a piece of content.

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I have to post it, I have to make a podcast, I have to make a YouTube video, I have to make a short,

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whatever that is, make a blog post, I have to run NAD, right?

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I have to run the NAD, I have to press go, I have to spend the money, whatever it is,

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like whatever that core initial action is going to lift the weight, put the shoes on, get in the cold.

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Whatever the input is, you have to define what the input is that's going to get you the output you want.

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Now, once you know what that input output is, the next one is why aren't you doing it?

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Right?

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And so I think a lot of people are looking for something that is very hard to find.

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And so, and then they attribute their lack of success or lack of action because they don't have passion or motivation, right?

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And I was the same way.

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And so the short story around this was that I watched all the TED Talks in college.

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Like, that was like, what I was like, I'm watching YouTube, I'm watching TED Talks.

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And I was like, and then I realized, and then I heard the Terminal Masterbation.

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And I was like, oh, that's definitely what I'm doing.

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I was like, my life hasn't changed at all.

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And then I got my job, so out of college, and I would read all the self-help books.

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Like, every night it's all I did.

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I just read all these self-help books.

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And I found one of them that said, there are people who are entrepreneurs and entrepreneurs.

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And I remember hearing that word, watcherpreneur.

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And I was like, it made me feel sad.

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I was like, I want to be fucking watchpreneur.

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I was like, I'm not some bitch like, but I was like, but what if they're right?

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I am a watchpreneur.

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I'm not an entrepreneur.

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I want to be one and I'm not.

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And from that point, it took me six months to quit my job,

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to actually decide to do the entrepreneurial thing.

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And the thing, there are many things that contributed to me being able to leave.

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And I think a lot of it's not like we were looking for one thing.

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It might be a big bag of wise, a lot of them, right?

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That add up together to be above your action threshold.

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And I think in the early days, people are looking for the big carrot.

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They want the big vision.

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They want the big passion, but they don't have it.

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But I want to, I'll give you the first rule of entrepreneurship that I've learned,

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which is use what you have.

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And a lot more people have pain, a lot more people have anger,

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a lot more people have shame.

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And if you can use that as your gas in the beginning,

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you'll eventually get to a point where you can get out of that loop

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and then find something that you are really passionate about.

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But if you can't tie your shoes, you can't lift the weight,

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you can't send the DM, then you have to start with whatever you have.

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And so for me, it was hatred of my current existence.

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I hated being a watchpreneur.

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I hated being a wannabe.

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I hated being one of those people who talked about all the things

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they were going to do and didn't do anything.

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I hated living the life that my dad wanted me to live.

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I was his bitch.

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That's what it was.

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I was his bitch.

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I was living his dreams out on mine.

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And that was led to that other tweet, which was,

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sometimes your parents dreams have to die in order for you to live.

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And for me, I realized that the idea that my father had of me as his son,

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that image had to die in order for the image of myself

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that I wanted to be to live.

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Because I kept trying to quit my job and go be an entrepreneur.

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And every time I'd have the conversation,

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you'd be like, come over.

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We'll talk about a lab dinner.

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And you'd always talk me off the ledge.

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It was always over and over again.

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Good to see you.

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Yeah.

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And we're great authoritarian.

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You don't need to persuade when you have compliance.

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And so everybody has that person, or it might actually be somebody

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who's talking off the ledge.

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Or might should be a voice in your head, doesn't really matter.

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Because that voice in person that only happened once or twice

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probably keeps talking to you when you're at home.

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But the big thing for me when I decided to make the jump in mind you,

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I was such a bitch about it that I had to drive across the country

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before I called him to tell him that I'd left.

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Yeah, I remember that.

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I didn't want to confront him, which he then flew off the handle about.

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But I just knew, and this is the Tony Robbins quote,

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but it's just that when the pain of staying the same is greater than the pain of change.

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And I think that I think pain moves people far, far more effectively

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than pleasure does.

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Like the easy thing to a way to prove it is, like,

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point a gun at someone's head and you have absolute compliance

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and they will do what they need to do, right?

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Automatically, just like that.

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Like death is the great motivator and the gun just reminds you.

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And so I think that if you can create the figurative gun to your head

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of the pain that you're experiencing and then I'm a big fan of future casting out,

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negative scenarios.

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So people are talking about like positive visualization.

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I prefer a negative visualization, which is what if I keep doing what I'm currently doing

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for the next 10 years, well, my life looks like then that usually takes my current pain

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and then just magnifies it.

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And then that allows me to get my action threshold high enough that it goes over the edge

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so that I can take that first move.

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And so if you know what the inputs outputs are of what you need to do,

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the guy who has a little quote on his wall, and you figure out whatever fuel you've got,

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not the one you wish you had, but the one you've got.

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And you use that to do the first input, you've crossed the line, you're in the game.

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I told a story on the episode that I did with Goggins about bullying in school.

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And this is something where I opened up about a topic that I haven't spoken about a ton

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because it made me feel weak and it made me feel vulnerable and so on and so forth.

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But one of the things that's only really recently happened, and it's actually been assisted

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by the guy that reached out message me, this dude messaged and said that he was sorry

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for what had happened.

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His daughter was going to school and it made him reflect on his time at school and how

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he treated me.

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And he was like, dude, I just wanted to say that I'm sorry, I don't even know if you're

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going to see this.

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I'm happy that you seem to be happy, but you know, I just had to get it off my chest.

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And that really helped.

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Not that I was carrying much, but one of the questions, you know, you've spoken about

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your dad and this kind of like authoritarian relationship and living out that dream.

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How did you avoid, or how have you got yourself to a stage now where you're no longer driven

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by a chip on your shoulder toward him?

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Because I think that there are a lot of people that go through challenges in their past

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that find fuel in it and they go, wow, I can be fueled by hatred, phenomenal.

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I can alchemize this toxic thing into something which is useful.

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But I would imagine that that has a shelf span, right, that if you keep on using that for

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long enough, there are more optimal ways that you could start to move perpetually under

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your own motion, transmuted it into something else.

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How did you get past having this chip on your shoulder about the relationship that you'd

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had with your dad and where it had set you back or forward or whatever?

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I'll have you.

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Yeah, I think I have.

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I think my realization was, you know, first the goal was make as much of my dad than it

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was make more than my dad than it was make more than my dad had ever made.

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And I realized that the approval that I had, that I saw it was always going to be moved,

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right?

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I mean, I've told this story before, but maybe not your audience.

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But like when I, when I, my dad and I didn't really speak a ton, you know, we text in

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there, you know, two-minute telephone call, hey, you're alive, okay, cool.

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But that was kind of like for like five-ish years after I left home to go do the gym thing.

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And only once gym launch was like printing money.

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And so we were, I think I was taking a million and a half a month at like 27 or something

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like that.

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And he gave me a call out of the blue and like my dad doesn't like cold call me.

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And so I'm sitting at dinner and I step outside and he says, um, hey, you're going to

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sit down for this.

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And I was like, okay, it's like, I'm sorry.

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And I was like, about what?

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And he was like, everything.

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And I remember in the moment, actually feeling nothing and thinking that was curious.

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And then being like, huh, okay.

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And I probably should have just like accepted it for the olive branch that he was probably

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trying to like lean out to me.

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Um, but here's what I said instead.

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I said, you know how people get up on stage when they win the awards and they're like,

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I just want to thank my mom and dad for always being there always believing me.

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I was like, I'm not going to say that.

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I was like, because you weren't and you didn't believe in me.

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And right after that, he was like, well, we'll see how long it lasts.

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And so it was after that phone call that I realized that everything that I'd done to that

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point was to try and beat him at his game because everything my dad cared about and not

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everything.

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He's a good guy.

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Like, you know, we're fine now.

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But like when I was growing up and it's fairly common in most foreign families to be

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very like money driven.

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And I always knew that kind of subconsciously, he would never say this, but like I felt

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it because whenever he introduced somebody, he'd tell me how much they made immediately.

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He'd be like, this is John, John makes this like, this is Paul.

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He makes this.

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He was just like the worth and the name was like immediately tied together.

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And so I realized that I was trying to win his game rather than playing my game.

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And I think when that happened, it was the same instance of kind of like the blame finger,

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but just at a different level of saying like, okay, well, I don't blame my dad anymore,

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but I'm still playing his game.

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And so I'm winning not my game, I'm winning someone else's.

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And so I think when I was like, okay, well, then I have to define the game and the meaning

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of the game that I want to play, I have more responsibility now because I have to define

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the rules of what matters to me, et cetera.

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But that was where I feel like I got and maybe there's more than all impact later, but

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that was kind of the next level, at least for my awareness of how I perceived what I was

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going after.

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Do you remember you, I think you spoke about people that break the law in an attempt to

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make money?

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You said we sacrifice the thing we want for the thing that's supposed to get it.

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So we sacrifice freedom for money in the hopes that the money will give us freedom.

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Downstream from that, this is one of the best things that I learned for all of last year

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and you created the framework and then I filled it in.

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So I talked about the tension between success and the desire to feel like we're enough.

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I think that this speaks to what you're on about here.

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Success is a strange thing.

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Presumably, we want success because we think a more successful life will bring us more happiness,

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meaning and fulfillment.

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Here's the problem.

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We sacrifice the thing we want, happiness for the thing which is supposed to get it success.

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Failure can make you miserable, but I'm not sure that success will make you happy.

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If you end up with an equation, if you could imagine we sacrifice happiness to achieve

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success in the pursuit of happiness, if you just remove success from both sides of the

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equation, what are you left with?

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It's just happiness.

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There are, we can't deny the fact that we're statusful beings, we require external validation,

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we can't just go and live in a cave and in a peaceful place and all the rest of it.

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There are things that we need to do, but I do feel like a lot of the time we overclock

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our lives with regards to success and the pursuits that we go through in an attempt to do this.

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And that we sacrifice the thing we want for the thing which is supposed to get it is like,

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I see that all the time.

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I always ask myself, am I over complicating this?

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Am I doing more than I need to do?

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Is there a simpler way to do this?

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I think, I mean, I think this is actually a game theory thing, and you're from, okay,

243
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I can go on it or I can not, if you want.

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Bring it on, bring it on.

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Yeah, so I mean, Simon Sinek popularized this, but you have finite and infinite games, right?

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Final games, we have known players agreed upon rules and an outcome that wins the game, right?

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And then infinite game you have known and unknown players, no rules, and the point of the

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game is to keep the game going.

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And what happens is that people apply finite rules to infinite games and then they wonder

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why it's not working.

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That's an example.

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So a finite game would be like baseball, no, the players, at the end of the game, the

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person you tell, I have the ones with the most runs, and you win and there's, you can't,

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you can't run, you can't hold the ball and run it around the bases like there's rules

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of play.

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With an infinite game, the Vietnam War isn't a simple example that Simon Sinek gives,

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which is basically the U.S. lost the Vietnam War because they were, they were applying

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a finite structure, which is we're going to win this war and the Vietnamese people were

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playing an infinite game structure, which is we're going to stay alive and keep fighting.

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And as long as someone is staying alive and keeping fighting, they will beat the person

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who's trying to end something.

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And so the infinite frame always conquers the finite.

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And the thing is, is that most of the games worth playing are infinite.

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And so if you were trying to get in shape, you don't win getting in shape, the point

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is to stay in shape for the rest of your life.

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You don't win at marriage, the point is to stay married.

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You don't win at business, the point is to stay in business and keep doing business.

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And the point of the game is to keep playing.

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And I think if the six, and I would imagine success, if you put all of those things together,

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it's an infinite game.

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And so the point of success is to do the things that make you successful.

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And so if you're doing the things that are making you successful, then you are by definition

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winning.

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And I think that for me, of redefining what is a perfect day and living as many of those

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days in a row as I possibly can, to me, that's winning.

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And I, and I obviously have a relatively contrary and worldview, which is that like when we

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die, nothing happens.

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And you know, we know what it was like to die because we've all been dead before, which

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is when we were before your life.

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But I don't think that what I will do will ultimately matter in 500 million years.

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And so that kind of eliminates a lot of the pressure for me around like the external

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outcome.

283
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Sure.

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I'm human.

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There are definitely motivators.

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But if I can just over time chip away at how much that weighs on the scale, and I can

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keep putting more and more coins on the other side towards the infinite game of like the

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point of the game is to keep playing.

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And like there are some things that I remind myself over and over again.

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This is like the point of the game is to keep playing.

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That's the point.

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That is the point is to just keep playing.

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The point of the game is to keep playing.

294
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I very much like that.

295
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What was that?

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You found out the three trait, the three most common traits of the highly successful

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people.

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Do you remember those?

299
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Yeah.

300
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It was.

301
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It's so funny.

302
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A superiority complex.

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So the three most common traits of hyper successful people that they looked at.

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And it was interesting because there's the influencer world wants to be like, you have

305
00:15:39.440 --> 00:15:42.760
to wake up at five or you have to do cold plungers or whatever the fuck, right?

306
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But the thing that there was actually very few that they all had in common.

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So number one was that they had a superiority complex.

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They thought they were better than other people and that they deserved more.

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The second is that they suffered from massive insecurity and feeling that they would never

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be enough.

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And third, they had impulse control.

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And so you've got this combination of people who are like, I want to do this big thing.

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So there's big toward thing.

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And they've got this big away pain that's like, I'm never going to be enough.

315
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I always have to do more.

316
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And then they have impulse control that keeps them focused on the goal without seeing the

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woman in the red dress or getting pursued by her.

318
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And that, like, so it's like shoot high, have a big thing that, that motive, like have

319
00:16:18.200 --> 00:16:20.760
a big tiger behind you and stay on the path.

320
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Have you ever heard Jordan Peterson talk about that study of starving rats in a tube with

321
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the spring attached to that?

322
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No.

323
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Fucking brilliant.

324
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So starving rats are placed into a tube and they have a spring that is attached to the

325
00:16:35.000 --> 00:16:39.160
tail that can measure the force that they pull out and that's a proxy for desire.

326
00:16:39.160 --> 00:16:42.600
Then they waft the smell of cheese in from the front of the tube and the rat pulls and

327
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they measure how hard they want to go.

328
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And you think these rats are starving, they would be pulling pretty hard.

329
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Then they do another iteration of the study.

330
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This time they waft the smell of cheese in from the front, but they waft the smell of

331
00:16:52.200 --> 00:16:54.080
a cat in from behind.

332
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And the rats pull harder.

333
00:16:55.080 --> 00:16:56.080
Yeah.

334
00:16:56.080 --> 00:16:59.640
The eat not only need to run towards something that you want, but you need to run away from

335
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something that you fear.

336
00:17:00.640 --> 00:17:01.640
Yeah.

337
00:17:01.640 --> 00:17:04.920
Now, the problem, and this is, I like super, super early complex crippling insecurity

338
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impulse control.

339
00:17:05.920 --> 00:17:07.360
I like that.

340
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The problem is the people who we admire the most due to the most success in the real world

341
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don't necessarily have the most admirable internal states.

342
00:17:18.240 --> 00:17:24.160
That to me isn't necessarily the most peaceful, blissful way to live your life.

343
00:17:24.160 --> 00:17:30.800
What does it say that, especially in the modern world, we revere the people who have external

344
00:17:30.800 --> 00:17:32.720
accolades of success.

345
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And yet the three most common traits of these super successful people lead from a place

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00:17:37.840 --> 00:17:43.400
which is almost objectively miserable, unadmireable.

347
00:17:43.400 --> 00:17:44.400
Yeah.

348
00:17:44.400 --> 00:17:45.800
How do we, how do we square this circle?

349
00:17:45.800 --> 00:17:48.400
I think it's just what are we solving for?

350
00:17:48.400 --> 00:17:52.600
So like, I mean, a lot of people, I love watching last dance, which is Michael Jordan's,

351
00:17:52.600 --> 00:17:53.600
you know, mini docuseries.

352
00:17:53.600 --> 00:17:54.600
Phenomenal.

353
00:17:54.600 --> 00:17:55.600
Yeah.

354
00:17:55.600 --> 00:17:56.600
Unbelievable.

355
00:17:56.600 --> 00:17:59.760
I think most people could see him there and be like, I don't know if I really envy this

356
00:17:59.760 --> 00:18:03.600
guy's life, like he still seems like pretty upset, despite being a billionaire, despite

357
00:18:03.600 --> 00:18:06.120
all these, you know, these, these other things.

358
00:18:06.120 --> 00:18:09.320
And so I think that if, like, what are we solving for?

359
00:18:09.320 --> 00:18:13.360
Like Mike, my closest friend, Dr. Kashi, he is a statement because he coached Olympic, Olympic

360
00:18:13.360 --> 00:18:14.360
teams.

361
00:18:14.360 --> 00:18:15.880
And he was like, champions are broken.

362
00:18:15.880 --> 00:18:20.880
I was like, huh, he's like, people look at champions and try and find something that

363
00:18:20.880 --> 00:18:22.400
that champion has that they don't have.

364
00:18:22.400 --> 00:18:23.720
He's like, but it's not that at all.

365
00:18:23.720 --> 00:18:27.440
He's like, they lack something everyone else has, which is an off button.

366
00:18:27.440 --> 00:18:29.640
They just don't stop.

367
00:18:29.640 --> 00:18:36.860
And at the end of the day, like, if we're optimizing for outcomes, then the most broken

368
00:18:36.860 --> 00:18:38.320
person will win.

369
00:18:38.320 --> 00:18:41.560
The person who has the absolute biggest, you know, desire for achievement, the absolute

370
00:18:41.560 --> 00:18:45.480
biggest fear or pain that they're running away from and the hardest impulse control.

371
00:18:45.480 --> 00:18:47.600
Now, impulse control most people would agree is a good thing.

372
00:18:47.600 --> 00:18:49.640
The other two, not as much.

373
00:18:49.640 --> 00:18:53.080
And so what are we optimizing for?

374
00:18:53.080 --> 00:18:54.080
What problem are we solving?

375
00:18:54.080 --> 00:18:55.080
It's my favorite.

376
00:18:55.080 --> 00:18:57.360
It's probably the number one most frequently asked question that I asked to our portfolio

377
00:18:57.360 --> 00:19:00.320
companies whenever we're about to do anything, which is what problem are we solving?

378
00:19:00.320 --> 00:19:03.880
If the problem that we're solving is that I want to be content, well, there's a lot of

379
00:19:03.880 --> 00:19:04.880
ways to do that.

380
00:19:04.880 --> 00:19:06.240
You don't need to do all these other things.

381
00:19:06.240 --> 00:19:10.000
If the problem you're solving is that you want to be the richest man in the world, well,

382
00:19:10.000 --> 00:19:11.680
you're going to have to have a lot of superiority complexion.

383
00:19:11.680 --> 00:19:14.280
You have a lot of crippling insecurity and you have a lot of impulse control and you have

384
00:19:14.280 --> 00:19:15.280
to wait a long time.

385
00:19:16.280 --> 00:19:19.720
There's a quote from Jason Poggin that says, accept that all of your heroes are full

386
00:19:19.720 --> 00:19:20.720
of shit.

387
00:19:20.720 --> 00:19:21.720
Your heroes aren't gods.

388
00:19:21.720 --> 00:19:25.920
They're just regular people who probably got good at one thing by neglecting literally

389
00:19:25.920 --> 00:19:27.200
everything else.

390
00:19:27.200 --> 00:19:28.200
Yeah.

391
00:19:28.200 --> 00:19:30.800
I just agree with the statement.

392
00:19:30.800 --> 00:19:31.800
Fucking money.

393
00:19:31.800 --> 00:19:33.520
It's just so interesting to me.

394
00:19:33.520 --> 00:19:35.640
I've been thinking about this to do with Billy McFarlane.

395
00:19:35.640 --> 00:19:37.480
Let me just get this in.

396
00:19:37.480 --> 00:19:38.480
Hit it.

397
00:19:38.480 --> 00:19:40.480
And that's okay.

398
00:19:40.480 --> 00:19:43.720
Because if they wanted that, then that's the problem that they're solving for.

399
00:19:43.720 --> 00:19:46.280
I get criticized all the time for work life balance.

400
00:19:46.280 --> 00:19:50.440
People are like, well, you don't have any hobbies, Alex, and you don't, whatever, right?

401
00:19:50.440 --> 00:19:53.280
And I'm like, I don't fucking want any.

402
00:19:53.280 --> 00:19:56.840
So why do I have to sacrifice things that I would prefer to do to do things I don't

403
00:19:56.840 --> 00:20:01.280
want to do to satisfy your objective measure of what you deem as work life balance?

404
00:20:01.280 --> 00:20:02.280
Why?

405
00:20:02.280 --> 00:20:04.880
So that's what, this is where you were talking about.

406
00:20:04.880 --> 00:20:08.520
Was it optimized for the outcome or what's the metric of success?

407
00:20:08.520 --> 00:20:09.520
Yeah.

408
00:20:09.520 --> 00:20:13.000
You were saying like, what is it that people are optimizing for?

409
00:20:13.000 --> 00:20:22.120
It seems to me that you have stepped back and decided axiomatically this is the thing

410
00:20:22.120 --> 00:20:23.600
that I'm optimizing for.

411
00:20:23.600 --> 00:20:25.080
That I enjoy most doing.

412
00:20:25.080 --> 00:20:26.080
Yes.

413
00:20:26.080 --> 00:20:27.080
That's I enjoy playing the game.

414
00:20:27.080 --> 00:20:28.080
And so everything I do is about the game.

415
00:20:28.080 --> 00:20:29.080
Yes.

416
00:20:29.080 --> 00:20:30.080
My podcast is called the game.

417
00:20:30.080 --> 00:20:31.080
I draw pictures all day about business.

418
00:20:31.080 --> 00:20:32.080
I write books about business.

419
00:20:32.080 --> 00:20:33.080
I make content about business.

420
00:20:33.080 --> 00:20:34.080
I spend a lot of time drawing.

421
00:20:34.080 --> 00:20:35.080
I've never seen a picture.

422
00:20:35.080 --> 00:20:36.080
I'll do 100 million offers.

423
00:20:36.080 --> 00:20:37.080
Zillion pictures in there.

424
00:20:37.080 --> 00:20:38.080
Oh.

425
00:20:38.080 --> 00:20:39.080
Well, they done by you.

426
00:20:39.080 --> 00:20:40.960
100% all of the bit drawings are mine.

427
00:20:40.960 --> 00:20:43.200
And 100 million leads is like a hundred doodles on it.

428
00:20:43.200 --> 00:20:44.200
Is that it?

429
00:20:44.200 --> 00:20:45.200
Oh yeah.

430
00:20:45.200 --> 00:20:46.200
When are you good?

431
00:20:46.200 --> 00:20:47.200
Are they nice?

432
00:20:47.200 --> 00:20:48.200
I think so.

433
00:20:48.200 --> 00:20:49.200
Are they cute?

434
00:20:49.200 --> 00:20:50.200
Yeah.

435
00:20:50.200 --> 00:20:51.200
You got little animals in?

436
00:20:51.200 --> 00:20:52.200
Yeah.

437
00:20:52.200 --> 00:20:53.200
They don't have animals in them.

438
00:20:53.200 --> 00:20:54.200
I'm not going to look at them.

439
00:20:54.200 --> 00:20:55.200
There's little back of money, big back of money.

440
00:20:55.200 --> 00:20:56.200
That's how nice.

441
00:20:56.200 --> 00:20:57.200
Dead serious.

442
00:20:57.200 --> 00:20:58.200
Sweet.

443
00:20:58.200 --> 00:20:59.200
But no, but like, and I spend the rest of my day doing business.

444
00:20:59.200 --> 00:21:00.200
Yeah.

445
00:21:00.200 --> 00:21:01.200
And so it's like, well, why don't you garden?

446
00:21:01.200 --> 00:21:02.200
Because I don't care.

447
00:21:02.200 --> 00:21:03.200
Easy at the thing, right?

448
00:21:03.200 --> 00:21:05.640
I always talk about this Steffi graph.

449
00:21:05.640 --> 00:21:08.040
They, one of the greatest female tennis players of all time.

450
00:21:08.040 --> 00:21:11.920
And she gets tested when she's 10 years old, 11 years old, and she's in some tennis

451
00:21:11.920 --> 00:21:12.920
academy.

452
00:21:12.920 --> 00:21:15.160
And they gauge the players on two criteria.

453
00:21:15.160 --> 00:21:19.800
They gauge them on desire to train and skill set.

454
00:21:19.800 --> 00:21:20.800
All right.

455
00:21:20.800 --> 00:21:22.680
And she was 10 out of 10 on both.

456
00:21:22.680 --> 00:21:26.640
So okay, not only has she got the raw materials to make a phenomenal tennis player, but she'll

457
00:21:26.640 --> 00:21:29.200
outwork you and to her, it won't even feel like work.

458
00:21:29.200 --> 00:21:30.440
That's fucking terrifying.

459
00:21:30.440 --> 00:21:37.760
And that's why I do think for the people that look at yourself and say Alex is on a road

460
00:21:37.760 --> 00:21:38.760
to burnout.

461
00:21:38.760 --> 00:21:43.160
It's because you are using your theory of mind about how you would feel if you had to work

462
00:21:43.160 --> 00:21:44.680
as much as you do.

463
00:21:44.680 --> 00:21:47.840
But okay, what is the thing that you can do longer than anybody else?

464
00:21:47.840 --> 00:21:51.440
And to them, it looks like work and to you, it looks like play or feels like play.

465
00:21:51.440 --> 00:21:52.440
What would that be?

466
00:21:52.440 --> 00:21:56.080
Oh, well, for me, it would be a computer games are knitting or rock music or whatever it

467
00:21:56.080 --> 00:21:57.080
is.

468
00:21:57.080 --> 00:21:58.080
Okay.

469
00:21:58.080 --> 00:22:01.880
So imagine if you just got to do that all day, but instead of it being rock music, it was

470
00:22:01.880 --> 00:22:02.880
fucking business.

471
00:22:02.880 --> 00:22:03.880
Yeah.

472
00:22:03.880 --> 00:22:04.880
Someone commented the other day.

473
00:22:04.880 --> 00:22:07.280
Was it you're sprinting on a treadmill?

474
00:22:07.280 --> 00:22:10.280
They were concerned that the pace that the show is going out out was going to cause me

475
00:22:10.280 --> 00:22:11.280
to burn out.

476
00:22:11.280 --> 00:22:13.480
And in retrospect, I'm five years' time, and I'm like, oh, fuck, yeah, I was moving

477
00:22:13.480 --> 00:22:14.480
too quick.

478
00:22:14.480 --> 00:22:19.800
But I don't think that I work at the pace that I like to work at.

479
00:22:19.800 --> 00:22:23.400
And I also like to see where those limits are.

480
00:22:23.400 --> 00:22:27.520
And that's exciting to me to go, okay, just how much harder can I go here?

481
00:22:27.520 --> 00:22:32.080
And then again, you've got to temper it with that's burnout, like that's just the beginning

482
00:22:32.080 --> 00:22:33.080
of it.

483
00:22:33.080 --> 00:22:39.520
That after you've burned out like 30 times, but that's, it's tried to say after atomic

484
00:22:39.520 --> 00:22:40.680
habits by James Clear, right?

485
00:22:40.680 --> 00:22:44.200
But the intersection of like what you love to do, what you're good at, and what you can

486
00:22:44.200 --> 00:22:49.320
be paid for is like slap bang in the middle of it.

487
00:22:49.320 --> 00:22:55.320
Slaves worked all the hours they were awake for their entire lives.

488
00:22:55.320 --> 00:22:59.280
In American history, in Egyptian history, in the rest of the world that had slaves, which

489
00:22:59.280 --> 00:23:03.040
is most of the world at some some given point.

490
00:23:03.040 --> 00:23:07.320
I think like if they can do it so can I, now you're like, well, did they have a happy

491
00:23:07.320 --> 00:23:08.320
existence?

492
00:23:08.320 --> 00:23:11.360
Well, they didn't get to pick the work they did, but it means that you can work.

493
00:23:11.360 --> 00:23:14.680
That's if you have the cap behind you, you can work every hour of the day.

494
00:23:14.680 --> 00:23:18.440
I'm like, well, if you get to have the cheese and you get to eat the cheese the whole way

495
00:23:18.440 --> 00:23:23.880
you're going, then I mean, there's the famous quote, you know, the person who, the person

496
00:23:23.880 --> 00:23:27.520
who loves walking walks further than the person who loves the destination, right?

497
00:23:27.520 --> 00:23:36.680
And so like I think it's the same thing, but the, everyone, so many people want to project

498
00:23:36.680 --> 00:23:41.800
their idea of of what they think your life should be like onto you.

499
00:23:41.800 --> 00:23:43.360
And it's just completely irrelevant.

500
00:23:43.360 --> 00:23:44.720
It just doesn't matter.

501
00:23:44.720 --> 00:23:47.640
Like if all I did, if I, if I weren't married, right, because people were like, okay, well,

502
00:23:47.640 --> 00:23:51.640
he is married and like I am in shape, but I also just like working out.

503
00:23:51.640 --> 00:23:54.720
But if I didn't have either of those things and all I did was work all day, more people

504
00:23:54.720 --> 00:23:59.360
would talk about the work life balance thing for me than they currently do.

505
00:23:59.360 --> 00:24:01.800
And who cares?

506
00:24:01.800 --> 00:24:05.160
I just like, I just, I fundamentally am like, you are going to die and you're not going

507
00:24:05.160 --> 00:24:06.160
to matter.

508
00:24:06.160 --> 00:24:07.640
And I'm going to die and I'm not going to matter.

509
00:24:07.640 --> 00:24:10.160
So why do I care about what you're going to say when you're not even going to show up

510
00:24:10.160 --> 00:24:11.160
to my funeral?

511
00:24:11.160 --> 00:24:13.000
Who gives a shit?

512
00:24:13.000 --> 00:24:15.560
What is it that you're taking an enjoyment from then?

513
00:24:15.560 --> 00:24:18.600
The one step deeper than this, there is something that you're optimizing for.

514
00:24:18.600 --> 00:24:20.560
Oh, I love, I love the reward.

515
00:24:20.560 --> 00:24:21.560
What reward?

516
00:24:21.560 --> 00:24:23.800
The micro rewards I get every day.

517
00:24:23.800 --> 00:24:26.640
All of operating a business of all things business related.

518
00:24:26.640 --> 00:24:27.640
Yep.

519
00:24:27.640 --> 00:24:28.640
So I love writing the book about business.

520
00:24:28.640 --> 00:24:30.720
I love talking to my editor about what we're changing.

521
00:24:30.720 --> 00:24:33.040
Oh, that's a really way, better way to say it, right?

522
00:24:33.040 --> 00:24:35.720
Or I like tweeting about the thoughts that we have.

523
00:24:35.720 --> 00:24:39.200
I love doing discussions like this because I talk about my favorite topic, which is business

524
00:24:39.200 --> 00:24:45.440
for the most part, like, and I actually am pretty averse to punishment.

525
00:24:45.440 --> 00:24:49.040
I've learned that about me, like I do not like it.

526
00:24:49.040 --> 00:24:52.080
And when I say punishment in the formal sense, like things you don't like, right?

527
00:24:52.080 --> 00:24:53.920
And so like, I avoid them like the plague.

528
00:24:53.920 --> 00:24:54.920
I don't do them.

529
00:24:54.920 --> 00:24:58.280
And so I just do as many of the things I can that reward me as frequently as possible.

530
00:24:58.280 --> 00:25:02.200
But from the outside to a lot of people that looks like punishment, right?

531
00:25:02.200 --> 00:25:03.200
Yes.

532
00:25:03.200 --> 00:25:04.200
Interesting.

533
00:25:04.200 --> 00:25:10.920
How can someone cut through societal expectations, the ways they've dealt with past trauma,

534
00:25:10.920 --> 00:25:15.120
expectations from parents, all of the things that aren't their thing?

535
00:25:15.120 --> 00:25:18.960
How can somebody, because what you've done, again, axiomatically, a priori, this is

536
00:25:18.960 --> 00:25:21.360
the thing I want to optimize for.

537
00:25:21.360 --> 00:25:23.360
How do people find the thing that they want to optimize for?

538
00:25:23.360 --> 00:25:24.360
I don't have a thing.

539
00:25:24.360 --> 00:25:27.000
That's fucking great for you with your business.

540
00:25:27.000 --> 00:25:29.440
It just happens to be something else that's at the intersection of making a shit ton of

541
00:25:29.440 --> 00:25:30.440
money.

542
00:25:30.440 --> 00:25:31.440
Yeah.

543
00:25:31.440 --> 00:25:32.440
How do I find it?

544
00:25:32.440 --> 00:25:33.440
And I was lucky with that.

545
00:25:33.440 --> 00:25:34.440
Yes.

546
00:25:34.440 --> 00:25:35.440
That just happened to be the intersection.

547
00:25:35.440 --> 00:25:37.840
Because if I love knitting, and I didn't like business, that's a whole set, because

548
00:25:37.840 --> 00:25:40.840
like you can turn knitting into a business, but like if I only like knitting, then there's

549
00:25:40.840 --> 00:25:42.280
a way to make a living from that.

550
00:25:42.280 --> 00:25:48.280
But to get to the person who's like, how do I find my thing?

551
00:25:48.280 --> 00:25:52.280
I'm a big fan of being directionally correct rather than absolutely correct.

552
00:25:52.280 --> 00:25:56.040
And so I think what happens is most people are trying to find the perfect answer when

553
00:25:56.040 --> 00:25:58.720
they have no perspective from which to make a judgment.

554
00:25:58.720 --> 00:26:01.160
They're trying to find the perfect thing to do when they haven't done anything.

555
00:26:01.160 --> 00:26:03.640
So how would you have perspective to make a judgment?

556
00:26:03.640 --> 00:26:07.160
Like if you try a lot of things in the beginning, which you have to know what your inputs

557
00:26:07.160 --> 00:26:10.640
outputs are, decrease your action threshold enough with either a cheese or a cat, whatever

558
00:26:10.640 --> 00:26:13.640
you need, most people have more cats than they have cheese in the beginning.

559
00:26:13.640 --> 00:26:16.400
So use the cat to start running towards something.

560
00:26:16.400 --> 00:26:20.720
And the thing is, the rat is so simple, it's like there's cheese here, but what you really

561
00:26:20.720 --> 00:26:27.680
just need to know is that there's cheese out there, and there's a cat behind me for sure.

562
00:26:27.680 --> 00:26:31.560
Most of the nation real quick, if you are a business owner that has a big old business

563
00:26:31.560 --> 00:26:36.040
and wants to get to a much bigger business, going to $50, $100,000 plus, we would love

564
00:26:36.040 --> 00:26:37.040
to talk to you.

565
00:26:37.040 --> 00:26:39.400
And if you like that, we would like to hear more about it.

566
00:26:39.400 --> 00:26:43.440
Go to acquisition.com and you can plan anywhere on the page and talk to one of our team

567
00:26:43.440 --> 00:26:47.640
and see if we can help you get there.

568
00:26:47.640 --> 00:26:52.320
And so if I just go anywhere away from the cat, I will have a higher likelihood of getting

569
00:26:52.320 --> 00:26:55.920
closer to the cheese, not that I will find it, but I will get closer to it.

570
00:26:55.920 --> 00:27:00.720
And I think it's, and I've lived my life through a series of rapid iterations, not trying

571
00:27:00.720 --> 00:27:04.280
to pick the right thing, because I just like, even when I was starting my first business,

572
00:27:04.280 --> 00:27:07.560
I was between frozen yogurt, test prep, and a gym.

573
00:27:07.560 --> 00:27:09.400
Those are the three businesses that I was choosing to play.

574
00:27:09.400 --> 00:27:10.400
Makes complete sense, yeah.

575
00:27:11.400 --> 00:27:13.400
There's a lot of things that I like, right?

576
00:27:13.400 --> 00:27:17.560
And so I was choosing between those things and like, why were those the things?

577
00:27:17.560 --> 00:27:20.400
I was like, well, I was pretty good at taking tests in college.

578
00:27:20.400 --> 00:27:22.000
So I get that.

579
00:27:22.000 --> 00:27:23.400
I like frozen yogurt.

580
00:27:23.400 --> 00:27:27.800
And I mean, it sounds simple, but like I was like, everybody likes something, right?

581
00:27:27.800 --> 00:27:30.160
And I actually didn't know that I was going to like business.

582
00:27:30.160 --> 00:27:31.160
That's the crazy thing.

583
00:27:31.160 --> 00:27:35.600
Because also, when you and I were younger, Instagram wasn't there, none of this shit existed.

584
00:27:35.600 --> 00:27:37.720
And entrepreneurship wasn't cool yet.

585
00:27:37.720 --> 00:27:41.360
And so I just hated my job a lot.

586
00:27:41.360 --> 00:27:43.320
And I hated where I lived a lot.

587
00:27:43.320 --> 00:27:45.800
And so I was like, well, I will just not be here.

588
00:27:45.800 --> 00:27:49.960
So Kat, don't know what city I'm going to go to, but just not this city, and went across

589
00:27:49.960 --> 00:27:52.400
the furthest place from Baltimore, which is California.

590
00:27:52.400 --> 00:27:55.000
And then I was like, okay, well, what do I hate doing?

591
00:27:55.000 --> 00:27:58.760
Well, let me not do that, which is, you know, sitting on meetings all day and doing whatever,

592
00:27:58.760 --> 00:28:01.720
you know, doing grunt work for shit that I felt like was meaningless.

593
00:28:01.720 --> 00:28:04.520
And instead, I was like, I'll do fitness, because I like fitness.

594
00:28:04.520 --> 00:28:07.640
And I was like, at the very least, I'll do something I enjoy, which I liked fitness

595
00:28:07.640 --> 00:28:08.640
at the time.

596
00:28:08.640 --> 00:28:10.480
And if you're like, well, I don't like doing anything.

597
00:28:10.480 --> 00:28:15.720
Well, it's like, well, then that's impossible, because your brain is wired to be rewarded

598
00:28:15.720 --> 00:28:16.720
for things.

599
00:28:16.720 --> 00:28:18.640
And so you are doing things that reward you.

600
00:28:18.640 --> 00:28:19.640
That's why you do them.

601
00:28:19.640 --> 00:28:22.040
Like everything we do is because we've been rewarded for doing things like that in the

602
00:28:22.040 --> 00:28:23.040
past.

603
00:28:23.040 --> 00:28:27.840
And we project the same activities, and we predict that doing things like we did in the

604
00:28:27.840 --> 00:28:30.000
past that reward us, reward us again in the future.

605
00:28:30.000 --> 00:28:31.240
That's where our behavior comes from.

606
00:28:31.240 --> 00:28:34.800
And so it's like, okay, well, what has it rewarded you in the past?

607
00:28:34.800 --> 00:28:35.800
Where's the Kat?

608
00:28:35.800 --> 00:28:36.800
Go the opposite way.

609
00:28:36.800 --> 00:28:37.800
Yeah.

610
00:28:37.800 --> 00:28:41.960
So the reverse role model is something similar, but you're almost taking this into a lifestyle

611
00:28:41.960 --> 00:28:42.960
perspective.

612
00:28:42.960 --> 00:28:47.040
So the reverse role model is if you live in a town or you grow up somewhere, and there's

613
00:28:47.040 --> 00:28:50.280
no one around you like the sort of person that you want to be like, but there are tons

614
00:28:50.280 --> 00:28:52.600
of people like the person you don't want to be like.

615
00:28:52.600 --> 00:28:55.400
You can say, there's a way, Mark, I don't want his relationship with gambling.

616
00:28:55.400 --> 00:28:57.480
I don't want the way that he handles his finances.

617
00:28:57.480 --> 00:28:59.680
I don't want the way that him and his wife communicate with each other.

618
00:28:59.680 --> 00:29:01.320
It's like, okay, there we go.

619
00:29:01.320 --> 00:29:06.440
Warren Buffett, or Munger, says like an amazing amount of success has been achieved by not

620
00:29:06.440 --> 00:29:09.120
trying to be smart, but avoiding being stupid.

621
00:29:09.120 --> 00:29:10.120
So there's your way, Mark, is there.

622
00:29:10.120 --> 00:29:16.120
But what you're saying is that this is almost like an abstracted lifestyle version of this.

623
00:29:16.120 --> 00:29:18.640
These are all of the things that I hate to do.

624
00:29:18.640 --> 00:29:20.440
What's the opposite of that?

625
00:29:20.440 --> 00:29:27.760
And the challenge of, I don't know precisely what the exact thing is, therefore I can't

626
00:29:27.760 --> 00:29:32.080
move toward it, is one of mine, which is perfectionism is procrastination, masquerading

627
00:29:32.080 --> 00:29:33.080
as quality control.

628
00:29:33.080 --> 00:29:35.000
I was going to say, it's a fallacy.

629
00:29:35.560 --> 00:29:38.160
It's a decision making fallacy.

630
00:29:38.160 --> 00:29:41.440
It's this is why investor frames can be so useful.

631
00:29:41.440 --> 00:29:43.200
If you're looking for the perfect investment, you won't find one.

632
00:29:43.200 --> 00:29:44.880
There's always downsides.

633
00:29:44.880 --> 00:29:46.960
Every investment has a risk, right?

634
00:29:46.960 --> 00:29:51.320
And so using that frame, you're like, well, there's all these paths, which one do I choose.

635
00:29:51.320 --> 00:29:54.000
It's like, well, you have to, the one thing it's guaranteed is if you keep the money,

636
00:29:54.000 --> 00:29:57.040
it will go down in value, because it'll inflate, right?

637
00:29:57.040 --> 00:30:00.120
So not investing is the only way you guarantee to not get a return on your investment.

638
00:30:00.120 --> 00:30:03.280
Is that the fact that inflation exists?

639
00:30:03.280 --> 00:30:06.480
Do you think that's a useful motivating force for business people?

640
00:30:06.480 --> 00:30:11.880
You could imagine a different form of world economics where embedded growth obligations

641
00:30:11.880 --> 00:30:14.880
weren't there and whatever inflation didn't happen.

642
00:30:14.880 --> 00:30:18.280
Do you think that that sort of motivates people to actually be like, oh, fuck, I need to

643
00:30:18.280 --> 00:30:19.280
do something with this money.

644
00:30:19.280 --> 00:30:20.880
I can't just sit and leave it in the bank.

645
00:30:20.880 --> 00:30:22.280
I think you're going to motivate investors.

646
00:30:22.280 --> 00:30:23.280
Yes.

647
00:30:23.280 --> 00:30:24.280
Yeah.

648
00:30:24.280 --> 00:30:26.880
But I mean, the business people would just like probably keep more coins in their vault

649
00:30:26.880 --> 00:30:27.880
and just keep transacting.

650
00:30:27.880 --> 00:30:28.880
It was that much.

651
00:30:28.880 --> 00:30:29.880
It was that much.

652
00:30:29.880 --> 00:30:34.480
They'd be less likely to, they'd be less likely to deploy capital faster, because if you

653
00:30:34.480 --> 00:30:38.040
feel like there's a cost of capital that's higher for keeping it like letting it sit there,

654
00:30:38.040 --> 00:30:40.240
then you have higher urgency to do something with it.

655
00:30:40.240 --> 00:30:45.280
If you have less urgency, then you only do it when you know it's going to crash.

656
00:30:45.280 --> 00:30:50.960
You gain nothing from underestimating your opponent.

657
00:30:50.960 --> 00:30:56.240
How does this relate to your world?

658
00:30:56.240 --> 00:31:01.000
So a lot of the tweets that I have actually come from conversations I have with our portfolio

659
00:31:01.000 --> 00:31:02.000
CEOs.

660
00:31:02.000 --> 00:31:04.000
They'll say something.

661
00:31:04.000 --> 00:31:07.400
They're like, oh, we're way better than those guys.

662
00:31:07.400 --> 00:31:09.960
I think somebody said something like that on a meeting.

663
00:31:09.960 --> 00:31:10.960
I just thought about it.

664
00:31:10.960 --> 00:31:11.960
I was like, what is stupid thing to say?

665
00:31:11.960 --> 00:31:14.600
I was like, you gain nothing from that statement.

666
00:31:14.600 --> 00:31:16.640
I was like, what do you gain from that?

667
00:31:16.640 --> 00:31:19.520
You gain complacency.

668
00:31:19.520 --> 00:31:24.920
You increase the likelihood of looking stupid in the case that they do crush you.

669
00:31:24.920 --> 00:31:28.800
On the flip side, the only things that upset the guys who are on the top of the mountain

670
00:31:28.800 --> 00:31:30.600
is hubris.

671
00:31:30.600 --> 00:31:34.320
There's really no reason that the guy on the top of the mountain should ever lose.

672
00:31:34.320 --> 00:31:35.840
He has the most resources.

673
00:31:35.840 --> 00:31:38.240
He has the highest perspective.

674
00:31:38.240 --> 00:31:39.240
He is the most vision.

675
00:31:39.240 --> 00:31:40.240
He has everything.

676
00:31:40.240 --> 00:31:41.520
He has all the food at the top of the mountain.

677
00:31:41.520 --> 00:31:45.520
Yet history shows us humans act like humans.

678
00:31:45.520 --> 00:31:47.960
We lose because of our egos.

679
00:31:47.960 --> 00:31:53.320
It hurts to say, what if that person is better than me?

680
00:31:53.320 --> 00:32:00.760
I think that it actually is really parallel with a different tweet that they kind of took

681
00:32:00.760 --> 00:32:04.560
off, which was people underestimate how much smarter you can see if you have 20 minutes

682
00:32:04.560 --> 00:32:05.560
of preparation.

683
00:32:05.560 --> 00:32:06.560
Yeah.

684
00:32:06.560 --> 00:32:07.800
That's so fucking true.

685
00:32:07.800 --> 00:32:08.800
Right.

686
00:32:08.800 --> 00:32:09.800
It's so favorable.

687
00:32:09.800 --> 00:32:13.400
People get into businesses and like, well, what if you actually had to face this team?

688
00:32:13.400 --> 00:32:14.560
People were like, why don't we practice?

689
00:32:14.560 --> 00:32:15.880
It's like, why not?

690
00:32:15.880 --> 00:32:19.720
Why wouldn't you practice for a lot of fighters show up not having prep for the fight?

691
00:32:19.720 --> 00:32:20.720
Not really hard.

692
00:32:20.720 --> 00:32:22.440
I'm like, what do you gain from that?

693
00:32:22.440 --> 00:32:26.000
Because if you practice really hard, you get better, period.

694
00:32:26.000 --> 00:32:29.240
And like all it is is purely an ego play.

695
00:32:29.240 --> 00:32:36.120
The only when you get from not prepping and showing up to the fight is that you appear

696
00:32:36.120 --> 00:32:39.800
to be more naturally gifted, and I would rather be known for my work, I think, than my

697
00:32:39.800 --> 00:32:43.400
natural gift as an aside, but you appear to be more naturally gifted and then you win

698
00:32:43.400 --> 00:32:46.360
by less than you would if you prepared.

699
00:32:46.360 --> 00:32:47.760
You gain nothing.

700
00:32:47.760 --> 00:32:51.080
And so it's purely an ego thing, but we do it all the time.

701
00:32:51.080 --> 00:32:55.360
And so I wanted to, like, my Twitter stream is just thoughts to self.

702
00:32:55.360 --> 00:32:57.840
I deleted it because I didn't have enough room on my profile to say, but it was originally

703
00:32:57.840 --> 00:32:59.720
like, no, it's to self.

704
00:32:59.720 --> 00:33:04.120
And it's just like to remind me of things as they come up, because I fall into that trap

705
00:33:04.120 --> 00:33:05.120
too.

706
00:33:05.120 --> 00:33:08.320
I'm like, we're going to perform this guy or like this company is going to crush it.

707
00:33:08.320 --> 00:33:10.000
I'm like, but we don't gain anything from that.

708
00:33:10.000 --> 00:33:12.960
It's like, so we just have to assume that we're always the underdog and then they've

709
00:33:12.960 --> 00:33:15.760
got to trick up their sleep that we don't know about.

710
00:33:15.760 --> 00:33:18.280
It's like that's the whole, only the paranoid survive.

711
00:33:18.280 --> 00:33:23.520
A reverse of that or something that's interesting to do with people at the top of the pyramid

712
00:33:23.520 --> 00:33:28.040
is there's only one way I know to beat people who copy you, get bigger.

713
00:33:28.040 --> 00:33:32.800
It's not by direct conflict, but by making them shrink into a relevance by comparison.

714
00:33:32.800 --> 00:33:33.800
I agree.

715
00:33:33.800 --> 00:33:40.840
I just, I mean, especially when it comes to content creation, I imagine that this is

716
00:33:40.840 --> 00:33:44.760
something that, yeah, that, you know, you see one thing that becomes effective and then

717
00:33:44.760 --> 00:33:46.920
downstream from that a lot of stuff happens.

718
00:33:46.920 --> 00:33:51.640
And you know, if you've done the hard work of forging ahead trailblazing, pathfinding,

719
00:33:51.640 --> 00:33:54.680
split testing, wow, we finally came up with this thing.

720
00:33:54.680 --> 00:33:57.800
And then within four weeks, you're like, oh, brilliant.

721
00:33:57.800 --> 00:33:59.320
This is all over the internet now.

722
00:33:59.320 --> 00:34:04.560
Well, I always see it as like a first mover thing, which is like, they need me.

723
00:34:04.560 --> 00:34:06.240
I don't need them.

724
00:34:06.240 --> 00:34:08.520
They require me in order to iterate their content.

725
00:34:08.520 --> 00:34:12.000
I don't because I don't look at theirs to make mine.

726
00:34:12.000 --> 00:34:14.720
And so it's because like, everybody knows man as well.

727
00:34:14.760 --> 00:34:19.520
You know, every single person that's copying thumbnails, that's copying subtitles, subtitle

728
00:34:19.520 --> 00:34:24.120
styles that's, you know, going after the same talking points, they know deep down that

729
00:34:24.120 --> 00:34:28.880
what they're doing is creating a rough, hewn, pixelated equivalent of what they think

730
00:34:28.880 --> 00:34:31.760
they can try and be at best.

731
00:34:31.760 --> 00:34:34.520
What you can hope for is being the second best Alex Homosie in the world.

732
00:34:34.520 --> 00:34:35.520
Right.

733
00:34:35.520 --> 00:34:36.520
And I'll win that game.

734
00:34:36.520 --> 00:34:39.360
But like, they would beat me at being whoever they are.

735
00:34:39.360 --> 00:34:40.360
Correct.

736
00:34:40.360 --> 00:34:41.360
I mean, this sounds so tripe.

737
00:34:42.080 --> 00:34:45.280
I'm trying to say this in a different way so that it hits because like people have heard

738
00:34:45.280 --> 00:34:51.520
like, there's only one version of you like, there's just so much actual meat to that concept

739
00:34:51.520 --> 00:34:56.360
because this is, this is, you know, Gary originally did the document, don't create

740
00:34:56.360 --> 00:34:57.360
thing.

741
00:34:57.360 --> 00:35:01.440
And I think that the reason that the content that we have is, quote, original is because

742
00:35:01.440 --> 00:35:07.240
like, we document, I document through Twitter the things that come up in my actual life.

743
00:35:07.240 --> 00:35:09.160
And so it's not like, what's trending right now?

744
00:35:09.160 --> 00:35:11.960
It's like, well, I had this meeting with a CEO and he fucking said that thing about

745
00:35:11.960 --> 00:35:12.960
the competitor.

746
00:35:12.960 --> 00:35:13.960
And that's my tweet.

747
00:35:13.960 --> 00:35:16.720
And there wasn't somebody else in the meeting also going, Oh, brilliant.

748
00:35:16.720 --> 00:35:19.920
That's a lesson that I can take that I can use for my Twitter.

749
00:35:19.920 --> 00:35:20.920
Right.

750
00:35:20.920 --> 00:35:24.280
And so it's all from like, original source.

751
00:35:24.280 --> 00:35:28.080
And if everyone else like, and this is on the flip side, if you're the person who's

752
00:35:28.080 --> 00:35:32.520
doing this, like, you need to find what your original source is of content because like,

753
00:35:32.520 --> 00:35:37.560
you will always be second or second, you'll never be first is really the, is really the

754
00:35:37.560 --> 00:35:38.560
statement.

755
00:35:38.560 --> 00:35:42.800
At least for me, if I'm playing a game, I want to play for the long haul and the point

756
00:35:42.800 --> 00:35:44.280
of the game is to keep the game going.

757
00:35:44.280 --> 00:35:48.600
And if you want to keep the game going, then you can't be dependent on someone else.

758
00:35:48.600 --> 00:35:51.000
There was another one that I thought was quite interesting, especially given the kind

759
00:35:51.000 --> 00:35:59.800
of current world of men's advice and rich guy existence online.

760
00:35:59.800 --> 00:36:03.160
More people stay poor because of their regos than get rich off them.

761
00:36:03.160 --> 00:36:04.160
Yeah.

762
00:36:04.160 --> 00:36:09.920
It seems like egos are being valorized on the internet, especially among men's advice.

763
00:36:09.920 --> 00:36:10.920
Yeah.

764
00:36:10.920 --> 00:36:14.400
How is it that more people stay poor because of the regos and get rich off them if there's

765
00:36:14.400 --> 00:36:18.040
a bunch of examples of people with seemingly big egos that also have money?

766
00:36:18.040 --> 00:36:22.800
I think that's what's the fallacy.

767
00:36:22.800 --> 00:36:25.400
Whatever the cognitive fallacy for what's in front of your eyes.

768
00:36:25.400 --> 00:36:28.840
I think the availability of people, was it availability by this?

769
00:36:28.840 --> 00:36:29.840
There you go.

770
00:36:29.840 --> 00:36:33.280
I think there are four more people who are successful and significantly more successful

771
00:36:33.280 --> 00:36:37.280
than the people who are visible on content.

772
00:36:37.280 --> 00:36:40.200
I would say many of those people aren't actually that successful.

773
00:36:40.200 --> 00:36:44.000
If we're looking at the objective measure of success as net worth, just for the sake

774
00:36:44.000 --> 00:36:48.520
of this conversation, there are far more people who are rich and anonymous than there are

775
00:36:48.520 --> 00:36:51.640
people who flaunt their Lamborghini's that they rented for a day.

776
00:36:51.640 --> 00:36:55.000
If you really think about the influence or world of business, there are not that many

777
00:36:55.000 --> 00:36:59.600
guys who actually are really in the game.

778
00:36:59.600 --> 00:37:05.200
Most of those guys sell something from their platform about building a platform.

779
00:37:05.200 --> 00:37:06.920
That's not even 95.

780
00:37:06.920 --> 00:37:09.320
It's probably like 98, 99%.

781
00:37:09.320 --> 00:37:16.680
There's only a very small select and to be fair, those guys are all pretty humble.

782
00:37:16.680 --> 00:37:17.680
You look at the garries.

783
00:37:17.680 --> 00:37:18.680
You look at the Andes.

784
00:37:18.680 --> 00:37:21.120
You look at the Tom Billy.

785
00:37:21.120 --> 00:37:27.440
The guys who have become in the business space, they're not particularly egotistical

786
00:37:27.440 --> 00:37:31.600
guys and it's usually because they know what hard feels like and they know what it's

787
00:37:31.600 --> 00:37:34.520
like to be inadequate over and over and over again because you only can be inadequate if

788
00:37:34.520 --> 00:37:35.920
you go to another level.

789
00:37:35.920 --> 00:37:38.480
If you feel amazing, it's because you haven't moved up.

790
00:37:38.480 --> 00:37:41.360
Does that mean that if somebody wants to be successful and they feel like they've still

791
00:37:41.360 --> 00:37:44.280
got an ego that they need to do some work on dissolving that?

792
00:37:44.280 --> 00:37:46.880
I think they just need to do harder things.

793
00:37:46.880 --> 00:37:48.920
You need to fight harder opponents.

794
00:37:48.920 --> 00:37:53.180
Because the only way you can maintain an ego is by believing that you're a big fish

795
00:37:53.180 --> 00:37:54.180
and a little pond.

796
00:37:54.180 --> 00:37:55.180
Right.

797
00:37:55.180 --> 00:37:57.860
Have a size pond you think it is and if you're a big fish, you're not in a big enough

798
00:37:57.860 --> 00:37:58.860
pond.

799
00:37:58.860 --> 00:38:01.420
It's totally delusion.

800
00:38:01.420 --> 00:38:02.420
It's hard to comprehend.

801
00:38:02.420 --> 00:38:06.380
Like, Bezos, if you've heard any of his interviews, seems like a very humble guy.

802
00:38:06.380 --> 00:38:10.500
But like, you could have a hundred billionaires in a room and he is worth the same amount

803
00:38:10.500 --> 00:38:11.980
as them.

804
00:38:11.980 --> 00:38:16.220
And then if you had each one of those billionaires is a thousand to millionaires, he's

805
00:38:16.220 --> 00:38:21.940
still worth the same amount as one thousand, one hundred, whatever, a hundred thousand

806
00:38:21.940 --> 00:38:24.500
to millionaires and it him.

807
00:38:24.500 --> 00:38:27.780
So like, there's just levels to it and I think the moment you get to ego is the moment

808
00:38:27.780 --> 00:38:30.380
you stop growing because you feel like you beat the level but you just keep repeating

809
00:38:30.380 --> 00:38:33.780
the level rather than moving up because there is a harder boss and they just haven't

810
00:38:33.780 --> 00:38:35.500
faced it yet.

811
00:38:35.500 --> 00:38:42.900
I suppose it's an easy way, you know, if you were going to a karate class, but you decided

812
00:38:42.900 --> 00:38:46.820
instead of going to the adult one to go to the one that's under elevens and you're

813
00:38:46.820 --> 00:38:48.420
going to kick the fuck out of all of these.

814
00:38:48.420 --> 00:38:51.380
And you video it and you're like, look, and it just happens to be that they're the same

815
00:38:51.380 --> 00:38:52.380
size as you.

816
00:38:52.380 --> 00:38:54.900
And like, just imagine they're like dumb on the inside but they're cute, you know, adult

817
00:38:54.900 --> 00:38:56.300
size and you're kicking the shit out of them.

818
00:38:56.300 --> 00:38:58.300
It's like, yeah, do it to Jones, right?

819
00:38:58.300 --> 00:38:59.540
Like, not going to happen.

820
00:38:59.540 --> 00:39:04.980
And so like, I'm going to say this, yeah, I was just, I'm going to try and say this the

821
00:39:04.980 --> 00:39:07.100
way that I take this the way I mean it.

822
00:39:07.100 --> 00:39:11.580
I get comments from people who are like, love your humility, Alex, and like, I don't think

823
00:39:11.580 --> 00:39:16.700
of that humble of a guy being real, at least internally in my own head, but I am reminded

824
00:39:16.700 --> 00:39:21.540
daily of my inadequacy on the business game because like right now we've moved up a level

825
00:39:21.540 --> 00:39:24.020
in terms of like, now we're made, we're now we're doing deals, now we're investing in

826
00:39:24.020 --> 00:39:28.300
companies, we're taking a big risk, we're writing checks like the another level of the

827
00:39:28.300 --> 00:39:31.460
game than just only not to say that only one business and growing it is not hard.

828
00:39:31.460 --> 00:39:34.180
It absolutely is a different kind of hard, but like, I'm getting into this game and I'm

829
00:39:34.180 --> 00:39:36.060
absolutely the small fish.

830
00:39:36.060 --> 00:39:40.940
Like, one month from a 90 billion dollars on the trade you made an apple in 2020.

831
00:39:40.940 --> 00:39:42.500
One move, right?

832
00:39:42.500 --> 00:39:46.620
And so I'm like, I am entering into a, like, how could I say that I'm good?

833
00:39:46.620 --> 00:39:51.380
Like, even if I was exceptional, it's still going to take 20 years to prove it.

834
00:39:51.380 --> 00:39:52.980
So like, I can't say anything.

835
00:39:52.980 --> 00:39:56.140
And by that point, I'll probably have other guys who are, you know, who are fucking tightens

836
00:39:56.140 --> 00:39:58.740
at that point to remind me of the fact that I'm not as good as them.

837
00:39:58.740 --> 00:40:06.100
So in your estimation is the presence of an ego, something which artificially limits

838
00:40:06.100 --> 00:40:09.740
the size of the vision of how, how you want to climb.

839
00:40:09.740 --> 00:40:10.740
Yeah, 100%.

840
00:40:10.740 --> 00:40:16.900
Because it's, you cannot, you can't both say that you are, you cannot admit deficits and

841
00:40:16.900 --> 00:40:20.380
say you're awesome at the same time, in my opinion.

842
00:40:20.380 --> 00:40:23.700
Like I can't say like, I suck at all these things and then also be like, I'm the bad, like

843
00:40:23.700 --> 00:40:24.700
you can't do it.

844
00:40:24.700 --> 00:40:26.660
You're either like, you suck at all these things.

845
00:40:26.660 --> 00:40:30.060
And it's, I think it's the Dunning Carrier effect, which is like the more you learn about

846
00:40:30.060 --> 00:40:32.380
something, the more like, the more you realize you don't know.

847
00:40:32.380 --> 00:40:36.260
And so I think that if you have a tiny, tiny subset of things that you were studying and

848
00:40:36.260 --> 00:40:39.980
a tiny subset of people you're comparing yourself to, then it's really easy to feel awesome

849
00:40:39.980 --> 00:40:40.980
about yourself.

850
00:40:40.980 --> 00:40:46.140
But if you compare yourself to, I mean, I compare myself every day to warm off it.

851
00:40:46.140 --> 00:40:49.700
And like he's my, him and Munger are like my heroes, mostly because the way they lived

852
00:40:49.700 --> 00:40:53.380
life and what they, like just everything about the way they lived is something that I just

853
00:40:53.380 --> 00:40:54.380
love.

854
00:40:54.380 --> 00:40:59.700
And like, I have net, uh, Buffett's net worth by age tracks and I have like mine tracked

855
00:40:59.700 --> 00:41:01.540
and I'm like, all right, it's got to stay above that line.

856
00:41:01.540 --> 00:41:06.860
And he's got to, he's got to, I am right now, but like I had a, you know, like his world

857
00:41:06.860 --> 00:41:07.860
was different.

858
00:41:07.860 --> 00:41:08.860
Yeah.

859
00:41:09.580 --> 00:41:11.060
Warren didn't have Warren to learn from.

860
00:41:12.900 --> 00:41:14.500
Yeah, it's very interesting.

861
00:41:14.740 --> 00:41:18.260
It's, um, I mean, you took, we spoke about this at the very, very start where you were

862
00:41:18.260 --> 00:41:23.140
saying you have the opportunity of using the blueprint that has been laid down by me.

863
00:41:23.380 --> 00:41:23.700
Yeah.

864
00:41:23.740 --> 00:41:28.140
So if you've got nothing to lose, do, um, do the me thing, you know, you have all of the

865
00:41:28.140 --> 00:41:30.940
mistakes, all of the failures and all of the successes.

866
00:41:31.020 --> 00:41:36.700
And there was another one where you said the rarer you are, the rarer, the people are

867
00:41:36.700 --> 00:41:40.740
who share your perspective in this way, the greater your success, the fewer people you

868
00:41:40.740 --> 00:41:41.740
can share it with.

869
00:41:41.740 --> 00:41:45.980
And I was playing with this quote from a lander bottom from the school of life for ages,

870
00:41:45.980 --> 00:41:51.940
which was, uh, loneliness is a kind of tax you have to pay to a tone for a certain complexity

871
00:41:51.940 --> 00:41:52.940
of mind.

872
00:41:52.940 --> 00:41:53.140
Hmm.

873
00:41:53.140 --> 00:41:57.860
And I'm really not sure because since I've been in Austin, the complexity of mind thing,

874
00:41:57.860 --> 00:42:01.660
which is that hasn't stopped, but the loneliness changed.

875
00:42:01.660 --> 00:42:05.900
And I figured that that was a big function of change of environment and maybe like whatever

876
00:42:05.940 --> 00:42:09.220
embracing or acceptance of, of what was going on.

877
00:42:09.860 --> 00:42:17.740
But again, is this a byproduct of success that a lot of people don't necessarily realize

878
00:42:17.740 --> 00:42:20.060
it's a price that's going to be, need to be paid.

879
00:42:20.100 --> 00:42:24.700
If you want to achieve a ton of success, you end up at this rarified strata out in the

880
00:42:24.700 --> 00:42:29.780
troposphere somewhere and you're like, well, like five people that I can talk to that

881
00:42:29.780 --> 00:42:33.100
understand what I'm going through at the moment or another question as well.

882
00:42:33.820 --> 00:42:36.980
Is that a combination of hubris and self delusion?

883
00:42:37.060 --> 00:42:37.980
Like, is that true?

884
00:42:38.220 --> 00:42:42.940
Or other things that the bus driver or the lady that serves you at Whole Foods can actually

885
00:42:42.980 --> 00:42:43.820
like relate to you on.

886
00:42:45.620 --> 00:42:46.580
So two questions.

887
00:42:46.740 --> 00:42:52.180
One is I would probably reject the notion that it's a price overall because like

888
00:42:53.900 --> 00:42:57.500
being in, like if you think about it as a mountain, there's less, there's less

889
00:42:57.500 --> 00:43:00.140
square footage of the top of the mountain, just is there's fewer people there.

890
00:43:00.500 --> 00:43:03.300
And the air center, it's harder to get there, harder to breathe, right?

891
00:43:03.300 --> 00:43:03.980
And you have to adjust to it.

892
00:43:03.980 --> 00:43:04.660
You have to acclimate.

893
00:43:04.980 --> 00:43:08.780
And the people that are around you, like there are fewer of them, but you could make

894
00:43:08.780 --> 00:43:11.140
the argument that they have even more context than anyone else possibly could.

895
00:43:11.140 --> 00:43:13.380
And so maybe the relationship you have are potentially deeper.

896
00:43:13.780 --> 00:43:17.260
Even if they're not, humans don't need that many relationships.

897
00:43:17.740 --> 00:43:20.900
So like you just have a smaller pool to choose from, but like most people only have

898
00:43:20.900 --> 00:43:22.500
two or three good relationships in their life anyways.

899
00:43:22.820 --> 00:43:25.460
And so like you just have a narrower pool that you can make that selection from.

900
00:43:26.340 --> 00:43:29.940
And I mean, of the people that I have interacted with who are far above that,

901
00:43:29.980 --> 00:43:33.020
above me on the mountain, that's been there.

902
00:43:33.420 --> 00:43:34.780
That's what they've related to me.

903
00:43:37.060 --> 00:43:38.820
But it's only bad if you think it's a cost.

904
00:43:39.980 --> 00:43:42.220
If you're okay with it, because there are plenty of people who are lonely right

905
00:43:42.220 --> 00:43:42.940
now and don't have shit.

906
00:43:44.220 --> 00:43:47.700
So, and there's, you know, and you already know those, but like there's

907
00:43:47.700 --> 00:43:51.380
one thing being lonely and solitude, you know?

908
00:43:51.740 --> 00:43:54.940
And one is seen as bad.

909
00:43:54.940 --> 00:43:56.220
The other is seen as fine or good.

910
00:43:56.700 --> 00:43:58.300
And some circles that scene is self-care.

911
00:44:01.300 --> 00:44:06.780
So to me, it just means that like I think your tolerance or your standard

912
00:44:06.980 --> 00:44:08.860
for friends raises.

913
00:44:09.140 --> 00:44:12.940
And I'll share this and hopefully it comes off the right way.

914
00:44:13.940 --> 00:44:17.460
I entered communities as I was coming up and was like, wow, everyone here's

915
00:44:17.460 --> 00:44:21.860
bigger than me and then I was able to through achievement rise through that.

916
00:44:21.860 --> 00:44:24.220
And then I lost context with that group.

917
00:44:24.220 --> 00:44:29.740
And so I think there's just more free agency, a friendship that happens on your

918
00:44:29.740 --> 00:44:34.180
climb up because you're just moving between strata more frequently than it is

919
00:44:34.180 --> 00:44:37.740
that if I settled at one of these levels, then I would eventually find all

920
00:44:37.740 --> 00:44:38.700
the people at that wrong.

921
00:44:38.700 --> 00:44:41.700
But if you're constantly on the move up the mountain, then more of that is

922
00:44:41.700 --> 00:44:44.540
in transitionary period on the, on the climb.

923
00:44:44.900 --> 00:44:47.100
And it's only a problem if you'd hate it.

924
00:44:48.340 --> 00:44:48.860
I don't.

925
00:44:49.820 --> 00:44:50.820
What don't you hate?

926
00:44:50.820 --> 00:44:53.940
You don't hate the fact that sort of people come and go that some of these

927
00:44:53.940 --> 00:44:55.580
relationships are kind of transient.

928
00:44:55.860 --> 00:44:57.260
Yeah, it just doesn't bother me.

929
00:44:58.580 --> 00:45:01.380
I think it's like a should statement, which is like one of my big things.

930
00:45:01.380 --> 00:45:02.860
It's like, why should I?

931
00:45:03.100 --> 00:45:04.260
Why does it have to be?

932
00:45:04.260 --> 00:45:04.980
Why must it?

933
00:45:05.500 --> 00:45:06.300
Doesn't must anything.

934
00:45:06.300 --> 00:45:07.060
It just is that way.

935
00:45:07.620 --> 00:45:08.180
And that's fine.

936
00:45:09.740 --> 00:45:12.180
Talking about social media, we mentioned this earlier on.

937
00:45:12.540 --> 00:45:19.860
What are your predictions for the next six months to a couple of years in

938
00:45:19.860 --> 00:45:22.900
terms of what you think is going to be big?

939
00:45:23.300 --> 00:45:26.220
Any focuses or any interesting trends that you're noticing at the moment?

940
00:45:28.140 --> 00:45:31.620
I'll state first off that I'm not a social media expert by any stretch, but

941
00:45:31.620 --> 00:45:34.980
just, you know, I think AI is going to be the main driving force behind the

942
00:45:34.980 --> 00:45:36.300
future of social media.

943
00:45:36.540 --> 00:45:39.100
And I don't know how we're going to deal with it.

944
00:45:39.740 --> 00:45:43.100
I mean, there's already the deep fakes of Rogan doing entire podcasts with

945
00:45:43.100 --> 00:45:46.700
Steve Jobs that are going out there and the entire thing is both created and

946
00:45:46.700 --> 00:45:48.340
recorded with AI.

947
00:45:48.580 --> 00:45:51.820
And so I think it'll be really interesting because right now it's still not

948
00:45:51.820 --> 00:45:55.660
as good as the best creators, but in a few machine generations, it'll make

949
00:45:55.660 --> 00:45:58.420
the best content every time in seconds.

950
00:45:58.900 --> 00:46:01.340
And I'm not sure what it's going to have.

951
00:46:01.340 --> 00:46:03.900
I think that I know the verification checkmark is going to matter more.

952
00:46:04.140 --> 00:46:05.660
It'll change in its meaning right now.

953
00:46:05.660 --> 00:46:06.780
I mean status in the future.

954
00:46:06.780 --> 00:46:07.660
It'll mean real person.

955
00:46:09.940 --> 00:46:13.780
So that I'll make that prediction that the verification of bot versus human

956
00:46:13.780 --> 00:46:15.140
will become more important in the future.

957
00:46:15.340 --> 00:46:16.340
I can make that prediction.

958
00:46:17.820 --> 00:46:20.500
And that there will be more AI generated content in the future than there is

959
00:46:20.500 --> 00:46:21.020
today.

960
00:46:22.540 --> 00:46:23.980
And how we respond to it, I don't know.

961
00:46:25.380 --> 00:46:30.900
It's scary to think that what we basically had for the last five years or

962
00:46:30.900 --> 00:46:36.100
so since the algorithms started to get really tight is a three way feedback

963
00:46:36.100 --> 00:46:41.220
mechanism from algorithms designing better delivered content to users.

964
00:46:41.660 --> 00:46:45.260
It also nudges the users preferences so that they are easier and more

965
00:46:45.260 --> 00:46:46.780
predictable to predict.

966
00:46:46.940 --> 00:46:49.380
That was that two way street was something I learned from Stuart Russell.

967
00:46:49.380 --> 00:46:50.300
He's fucking amazing.

968
00:46:50.900 --> 00:46:54.060
Everybody needs to understand that it's not just you programming the algorithm.

969
00:46:54.060 --> 00:46:55.380
It's the algorithm programming you.

970
00:46:55.740 --> 00:46:58.500
And it's one of the reasons that it explains increasing division and

971
00:46:58.500 --> 00:47:03.260
extremity because if you are far right or far left or super whatever or super

972
00:47:03.260 --> 00:47:05.780
the other thing, it makes you way easier to predict.

973
00:47:05.780 --> 00:47:09.340
And that's a byproduct of any algorithmic optimizing function.

974
00:47:10.300 --> 00:47:13.380
And then the third element of that is audience captured by the creators

975
00:47:13.540 --> 00:47:16.380
because they are the third element of the creation of the content, right?

976
00:47:16.380 --> 00:47:19.300
That they go, how well did that perform?

977
00:47:19.660 --> 00:47:22.700
Well, we will read me that a little bit more and a little bit more and a little

978
00:47:22.700 --> 00:47:25.460
bit more and then you end up on your knees like cooking for the audience, right?

979
00:47:27.260 --> 00:47:31.900
The fourth element of this is going to be then you are able to

980
00:47:31.980 --> 00:47:36.820
algorithmically create content that understands the back end of the algorithm

981
00:47:36.820 --> 00:47:40.940
that can nudge preferences and can get feedback and all of that.

982
00:47:40.940 --> 00:47:44.820
I mean, that to me is, fuck me, if we think that, you know,

983
00:47:44.820 --> 00:47:50.260
like the degree of overbearingness that social has on our lives at the moment,

984
00:47:50.260 --> 00:47:52.460
like that's a very, very big deal.

985
00:47:52.460 --> 00:47:55.700
Well, it could cut out the middle man, the creator being the middle man and

986
00:47:55.700 --> 00:47:59.900
then just becomes a vertically integrated platform that creates content on

987
00:47:59.900 --> 00:48:02.420
its own using AI and just feeds it directly to the audience.

988
00:48:02.620 --> 00:48:08.340
That's why as soon as those, the AI images of hot girls came out and then chat

989
00:48:08.340 --> 00:48:12.020
GPT, you go, look, like only fans, you're no longer an agency, you're now a tech

990
00:48:12.020 --> 00:48:14.060
company. That should be the move that you make.

991
00:48:14.060 --> 00:48:16.340
Every single person should have their own curated,

992
00:48:16.940 --> 00:48:22.460
wifey girlfriend online and that's, that's what you, that's your thing.

993
00:48:22.460 --> 00:48:25.580
Like, and it would be infinitely scalable, you know, like the perfect, dirty

994
00:48:25.580 --> 00:48:30.100
talk completely curated and twiddled to your specific, yeah, whatever it is.

995
00:48:31.140 --> 00:48:35.820
But that doesn't both particularly well for how much limbic hijack and

996
00:48:35.820 --> 00:48:39.020
freedom people have from social media because it is only going to become more

997
00:48:39.020 --> 00:48:41.780
and more compelling, which isn't necessarily a good thing.

998
00:48:42.300 --> 00:48:44.820
I mean, I, good bad no idea.

999
00:48:46.340 --> 00:48:50.940
I, I think there will probably be a little bit of a counter movement of people

1000
00:48:50.940 --> 00:48:53.660
who want to do more things in person makes social media human again.

1001
00:48:54.420 --> 00:48:56.620
Well, you know, an interesting thought experiment that I had.

1002
00:48:56.620 --> 00:49:00.020
I was like, because we've, we've taken some things and I, I do think a guy's

1003
00:49:00.020 --> 00:49:02.060
going to happen, but like as it will continue.

1004
00:49:03.060 --> 00:49:06.660
But I was like, we accept all technology as inevitable.

1005
00:49:07.460 --> 00:49:09.980
And I was thinking about this and I was like, has there ever been a technology

1006
00:49:09.980 --> 00:49:13.820
that humans have created that we were like, nah, we shouldn't do this.

1007
00:49:14.180 --> 00:49:16.500
I thought about it. I was like, there is one nuclear bombs.

1008
00:49:17.060 --> 00:49:21.980
We all were like, I think it's better if we don't, we should just not do this.

1009
00:49:21.980 --> 00:49:24.220
And everyone just like agreed, we're like, we're not going to do this.

1010
00:49:24.900 --> 00:49:30.620
And I, I think the rate of AI, how disaggregated it is, like we'll prevent that from

1011
00:49:30.620 --> 00:49:33.620
happening. But I just thought about that as like it just, there hasn't been any

1012
00:49:33.620 --> 00:49:37.940
other technological thing that I've seen besides nuclear bombs that we all together

1013
00:49:37.940 --> 00:49:39.300
were like, this isn't good for us.

1014
00:49:39.420 --> 00:49:43.060
Have you seen how tabletop genetic sequencing machines work?

1015
00:49:43.220 --> 00:49:45.780
No, this is a really good example of what you're talking about.

1016
00:49:46.020 --> 00:49:51.860
So the way that pretty much all of them are cloud based and in order

1017
00:49:51.860 --> 00:49:55.580
to sequence, whatever it is that you're looking to sequence, it sends the request

1018
00:49:55.580 --> 00:49:58.700
up to the cloud and there's three gradings, there's green, amber, and red.

1019
00:49:58.940 --> 00:50:00.940
And if it's green, you can just do it, no one checks.

1020
00:50:01.060 --> 00:50:04.900
If there's amber, you have to submit a proposal for what it is, where it's going,

1021
00:50:04.900 --> 00:50:07.100
BSL level, etc., security, security.

1022
00:50:07.300 --> 00:50:08.460
And if it's ready, you just can't do it.

1023
00:50:08.460 --> 00:50:11.940
And then presumably someone comes around and goes, excuse me, what the fuck are you

1024
00:50:11.940 --> 00:50:13.140
doing trying to make smallpox?

1025
00:50:13.140 --> 00:50:13.660
Yeah.

1026
00:50:14.060 --> 00:50:20.980
But that there's been, I think it's either two or three times in the history

1027
00:50:21.100 --> 00:50:27.660
of gene sequencing that has been a moratorium placed globally on this.

1028
00:50:27.740 --> 00:50:31.780
Everyone's gone, every fucking machine goes off, everything, stop until we work

1029
00:50:31.780 --> 00:50:32.380
out what's going on.

1030
00:50:32.620 --> 00:50:34.180
So there are situations.

1031
00:50:34.180 --> 00:50:38.780
That's a great example, like cloning, as you just said, as soon as you start

1032
00:50:38.780 --> 00:50:42.340
to atomize that and disaggregate it and distribute it between enough different

1033
00:50:42.340 --> 00:50:46.980
actors, how are you going to be able to control, you know, and the other thing

1034
00:50:46.980 --> 00:50:52.500
is with genetic sequencing, the kind of machines that you need, the hardware is

1035
00:50:52.500 --> 00:50:53.140
complex.

1036
00:50:53.140 --> 00:50:54.420
Yeah, it's expensive in his room.

1037
00:50:54.540 --> 00:50:54.740
Yeah.

1038
00:50:54.900 --> 00:50:57.540
The hardware is not complex for anybody can code.

1039
00:50:57.700 --> 00:50:59.580
And the reward is everything.

1040
00:50:59.660 --> 00:51:01.100
It's the world.

1041
00:51:01.100 --> 00:51:05.420
It's, it's, it's domination, it's money, it's success, it's all of those things.

1042
00:51:05.620 --> 00:51:08.900
This is why, I don't know, man, like the fucking, the techno optimist thing,

1043
00:51:08.940 --> 00:51:12.780
ever since I read superintelligence by Nick Bossram five or six years ago, I

1044
00:51:12.780 --> 00:51:16.820
just don't see an AGI future where stuff doesn't get fucked.

1045
00:51:17.820 --> 00:51:22.140
I don't know, whether we get the general bit of AGI, super AGI is like,

1046
00:51:22.340 --> 00:51:24.540
still up for a big part of debate.

1047
00:51:24.900 --> 00:51:27.980
But if you end up creating this very strange world in which everyone's

1048
00:51:27.980 --> 00:51:31.260
limbically hijacked with their own personal news feed of like perfectly,

1049
00:51:31.340 --> 00:51:35.660
you remember Cambridge Analytica and the, um, those scandals around the

1050
00:51:35.660 --> 00:51:38.420
Hillary Clinton ads, it's like, I know your preferences and we're going to

1051
00:51:38.420 --> 00:51:39.580
create these perfectly done ads.

1052
00:51:39.780 --> 00:51:42.460
It's like, okay, I mean, the ads were still created by a human and it was

1053
00:51:42.460 --> 00:51:45.620
still you were bucketed into a content with other men of this age,

1054
00:51:45.620 --> 00:51:47.660
with these interests in this area, with these voting habits.

1055
00:51:48.660 --> 00:51:53.180
Imagine if every single news feed, not just post news feed was perfectly

1056
00:51:53.180 --> 00:51:54.620
curated to maximize time on site.

1057
00:51:54.620 --> 00:51:57.220
Hey, Chris, like, that's the first line of every ad.

1058
00:51:57.300 --> 00:51:58.380
Yeah, crazy.

1059
00:51:58.460 --> 00:52:01.060
Well, but it might just be the same as email the first time there was personalized

1060
00:52:01.060 --> 00:52:03.700
email. All of a sudden, you, you stop becoming responsive to your own name.

1061
00:52:05.740 --> 00:52:08.700
So like, I think though, I think they'll, they'll, they'll be push pool, um,

1062
00:52:09.300 --> 00:52:10.060
on that stuff.

1063
00:52:10.380 --> 00:52:15.060
But, uh, I'm with you on the AGI long term, you know, as a, as a, as a

1064
00:52:15.060 --> 00:52:18.060
weird thought experiment, if you think about what God looks like in terms of

1065
00:52:18.060 --> 00:52:21.340
most, most definitions, they're like an omniscient omnipotent being.

1066
00:52:21.820 --> 00:52:24.580
And I think we're just creating like, what does AI know?

1067
00:52:24.580 --> 00:52:26.260
It knows everything, right?

1068
00:52:26.260 --> 00:52:27.020
What can it do?

1069
00:52:27.100 --> 00:52:30.100
Everything immediately, like weird.

1070
00:52:31.980 --> 00:52:33.460
Usually God would be benevolent.

1071
00:52:34.500 --> 00:52:38.140
Yes, rolling the benevolence in there might be good.

1072
00:52:38.460 --> 00:52:42.620
If we don't, it's long, God's long term benevolent, uh, but short term

1073
00:52:42.620 --> 00:52:44.740
sometimes mean, yeah, you're definitely wrath.

1074
00:52:44.820 --> 00:52:46.660
Yeah, in almost all things.

1075
00:52:47.860 --> 00:52:48.740
What are you working on now?

1076
00:52:48.740 --> 00:52:50.460
What can people expect from you next?

1077
00:52:50.460 --> 00:52:55.060
Uh, 100 dollar leads, $100 million leads, which is the second book in the

1078
00:52:55.060 --> 00:52:59.340
$100 million series, um, is going to come out this year.

1079
00:52:59.580 --> 00:53:00.580
Uh, so that's exciting.

1080
00:53:00.580 --> 00:53:05.700
Uh, we will, we will be done the, the edited final draft within seven days.

1081
00:53:05.700 --> 00:53:10.300
So I'm like, it's been, uh, we put in 3,500 hours, um, together.

1082
00:53:10.340 --> 00:53:13.780
My editor and I, um, combined over the last two years doing it.

1083
00:53:13.780 --> 00:53:16.700
So it is the first four to six hours of my day every day.

1084
00:53:16.900 --> 00:53:19.820
Like before I came here, I was editing the book and that's what I did yesterday.

1085
00:53:19.820 --> 00:53:23.980
And that's what I did it before, um, so they could be really, really good.

1086
00:53:24.100 --> 00:53:29.540
And so that's, that's the, that's the big creative side of me is the, is the book.

1087
00:53:29.580 --> 00:53:30.700
It'll be 99 cents.

1088
00:53:30.900 --> 00:53:31.420
There you go.

1089
00:53:31.460 --> 00:53:32.860
I get 33 of that, by the way.

1090
00:53:33.180 --> 00:53:34.940
Um, yes, yeah,

1091
00:53:34.940 --> 00:53:38.580
we're having a rich, um, and then the rest of my life is all about deals.

1092
00:53:38.780 --> 00:53:41.500
It's just, uh, we've got some really interesting companies that we're investing in.

1093
00:53:41.780 --> 00:53:44.020
Um, they're very, very pumped on that side.

1094
00:53:44.300 --> 00:53:49.340
Um, so yeah, if you've got a one to $10 million EBITDA business, uh, and you

1095
00:53:49.340 --> 00:53:52.460
would like a growth partner, good acquisition, not come and let us know.

1096
00:53:53.260 --> 00:53:54.300
I really appreciate you.

1097
00:53:54.620 --> 00:53:55.860
I really, really enjoyed this today.

1098
00:53:55.860 --> 00:53:58.380
It's been cool to come and see the thank you for having me.