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When you can divorce the activities from the outcome,

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then you can focus on the doing,

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which whether your income does this over that period of time,

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your self-esteem remains the same

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because you're committing to what you can control.

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Welcome to the game where we talk about how to sell more stuff

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to more people in more ways and build businesses worth owning.

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I'm trying to build a billion-dollar thing

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with acquisition.com.

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I always wished Bayzos, Musk and Buffett

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had documented their journey,

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so I'm doing it for the rest of us.

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Please share and enjoy.

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I got a DM the other day about somebody who was like,

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yeah, I mean, it's easy for you to build this brand

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because you already have this big audience.

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And I was like, dude, just start.

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And he was discouraged by the fact that he had no falling,

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he had no audience, et cetera.

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Now, obviously, the first rules apply,

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which is like, do cool shit, talk about the cool shit you did,

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which is 99% of people who are watching this,

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do more cool shit, and then you'll have cool shit to talk about

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rather than regurgitating other people's stuff.

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But for everyone who sees the overnight success,

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everyone's like, oh, man, the mostly stock content is all over the place.

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And I'm just saying because I see the content.

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And if you're new to the channel, then I've heard this.

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And maybe you don't feel that way, because you're new to the channel.

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So welcome.

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But what I want you to do is go to my podcast

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and look at the time stamp on my first episode.

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This 2017, we're halfway through 2022 right now.

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Five and a half, six years ago,

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was when I started first making my first long form

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of a piece of content.

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And here's what's crazy about this.

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It just now hit the top 10, six years later.

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And in that six year period, I did not miss every week one to three podcasts

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for six years.

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And so people are making podcasts and thinking in 90 days,

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they're somehow going to blow up.

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When the reality is that you're finding your voice for the first year,

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you're figuring out what way you communicate.

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You're learning how to teach, you're learning how to entertain,

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you're learning how to present, you're learning how to speak,

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and learning about, and you're also learning about the stuff

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that you're learning mean time.

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Right? Like in that period of time,

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I might not have had as much stuff that was as cool

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in the beginning that applied to as many people.

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Because the first 150 episodes is just me talking about

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how to run a gym better, right?

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But right around 150, I start talking about marketing in general,

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because that's what I was into at the time.

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And then I start talking about sales,

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and I start talking about business in general,

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and M&A and things as they've evolved over time.

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And so the subject matter as well as my skill in delivering it

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both improved over that period of time.

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And now the podcast is top 10 on entrepreneurship

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and very high ranked in business.

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And so, and with next to names that I looked up to,

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my whole career, I'm like, holy cow, I'm like,

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we're, wait, we just went about this guy

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that I've been looking up to my whole life.

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And so the thing is, it's like, it doesn't take 90 days.

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It takes years.

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And if you can think in decades instead of days,

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you'll be so much further when the decade comes

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than the people who thought in days the entire 10 years.

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Like, think about that.

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If you think in days, the time's going to pass no matter what.

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But if you can think in decades when you make your goals,

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when that decade does pass, it'll show

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that you were thinking that way.

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Now, I want to tell you a quick story.

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So there was a guy who started at the first gym with me

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same day, all right, and we've been friends since then.

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And I started my gym and then he started his gym

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and then he started changing gym.

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So we went in parallel, all right.

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And he ended up selling those gyms and he wanted to go online.

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And he was like, dude, I need to build like a brand.

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He's like, what should I do?

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And I was like, dude, you just need to start posting short form stuff,

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start like just, you know, making stuff that's valuable.

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And he posted every day for six months.

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And then one video took off.

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And then the next video took off.

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And the next video took off.

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And then I've all of a sudden now, he's making $100,000

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a month from the content that he was making.

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And this is a compressed timeline.

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He did it in six months.

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Some people can't, you know, like sometimes it takes longer.

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Mind you, he'd already been doing business for nine years, all right.

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Like, remember, nine years.

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And then all of a sudden it took off and he,

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and he messaged me and he was like, dude,

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I'm so, like, I'm super grateful that you told me to do that.

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And I told him he was, he was getting frustrated.

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And I was like, dude, commit to the action.

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I was like, make the, make the action the goal, right?

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Not the outcome of the goal.

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I'll make the action the goal.

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If the action is, did I make the post?

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Did I make the reach outs every day?

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Then you're a success.

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You check both boxes.

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And so he did the post and he did the reach outs.

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And what ended up happening is that earlier on,

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he would have videos that would start taking off.

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He used to, he used to start doing reach outs.

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He started making sales.

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And then you'd make some money.

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And then he would slow down.

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And then all of a sudden he'd get in scarcity mode once he was like,

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oh, shoot, there's no money coming in.

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There's no money coming in.

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And then you start making content with start doing reach outs again.

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And then you make money again.

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And he was like, dude, how do I break the cycle?

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And what we did was we shifted what he was focusing on.

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Because he was focusing on the sales he was making,

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he was focusing on the money he was making,

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rather than focusing on the process.

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And so I said, like, the person you are,

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the character you aspire to have,

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is we built on the activities that you commit to.

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And so I was like, you are not successful in my eyes.

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Because whenever you see some outcome,

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you stop the activities, which means you don't have the trait of consistency.

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I was like, the reason you aren't where you want to be is

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because you can't do things repeatedly.

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And so most people can't do one thing over and over again.

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You need to be able to do the doing without seeing the result of your doing.

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And you have to keep doing it.

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And if you can keep doing things independent,

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and this is both ways, if it goes really well,

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you keep doing the thing that got you there.

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And if it's not going well, comma, yet,

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you keep doing the thing so that you get good enough that one day it will.

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And that's the shift that most people don't make.

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And I think that's why most people just stay poor.

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Is that they do a little bit of the right stuff,

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and either it works and they stop,

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or it doesn't work yet.

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And either way, they stop doing.

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When the reality is that if you can commit to the actions and the behaviors

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and the traits that you will grow through doing,

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then at the end of this process, a deculator,

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you will be the type of person who can do something for a long period of time and weight.

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And I promise you that if you have that trait,

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money will never be a constraint in your life.

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Hey guys, love that you're listening to the podcast.

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If you ever want to have the video version of this,

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which usually has more effects, more visuals, more graphs,

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you know, drawn out stuff,

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sometimes it can help hit the brain centers in different ways.

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You can check out my YouTube channel.

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It's absolutely free to check that out if that's what you are into.

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And if not, keep enjoying the show.

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So I'll read you the text that I sent.

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So he had just told me that this is the long thing about how you're struggling about stuff.

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And I'll just read you the text that I sent back to him.

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I said, do me a favor.

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Instead of writing your goals, just write down,

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what would a billionaire who lost it all do?

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Or what would a billionaire do?

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Or whatever version of yourself you want to be?

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The doing and the outcomes will happen as a result of the main internal identity shift,

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which you can reinforce many times a day by asking yourself that question at each crossroad.

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He said, that's exactly what I thought of doing yesterday after you texted me,

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but then I got to thinking, well, how do I know what a millionaire or a billionaire would do?

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Or even the version that I want to be?

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I'm just guessing what that person would do.

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So you respond it back with.

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I said, I disagree.

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I said, you know what to do.

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I said, you just start doing it.

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I said, have a six pack, you know what to do.

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I said, we need to be reminded more than we need to be taught.

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He said, you're right.

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I'm going to do it, man.

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I said, duh.

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He said, I mean the exercise, the activity, all of it.

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I said, I stand by my original response.

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He said, I'm going to get my mojo back.

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I said, it never left my friend.

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He just had to realize it.

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Whenever you needed to make more money, you always have, literally.

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So you've always known how.

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You're just choosing to be someone who isn't satisfied by an external outcome,

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but by becoming a better version of yourself.

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Additional thought for you.

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And this is from Atomic Habits.

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Every winner and every loser have the same goals.

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So when you measure yourself by having this external thing,

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and people are like, set goals, everyone wants to be rich.

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Everyone wants to have a six pack.

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Your goals don't make you unique.

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It's the activities that you do that make you unique.

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So what separates them are the activities they commit to.

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If you commit to the activities, that becomes the goal.

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The goal of the winner is to commit to the activities.

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The goal of the loser is to commit to the goal.

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It's to commit to the outcome.

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Everybody wants the same things.

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But people don't do the things that make the things.

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And so when you make a lot of money one month,

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I said, you've achieved nothing.

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Because the goal was the activities, not the money you made.

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You said, that last one deserves a fire reaction.

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Thanks, man.

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I said, you're focusing on the wrong part.

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I said, the real real is that who do I wish to become?

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The type of person that does these things.

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And so I think if you can make that shift,

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and that was literally the text that I had to him,

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and six months later now, I was sitting 100,000 on his month,

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and he was at zero at this point.

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Because he was like really struggling.

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And he's got multiple kids.

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He's got a wife.

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It doesn't work.

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He's been relying on him.

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And he's feeling all the pressure.

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Every one of your peers, if you're younger,

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wants to be rich.

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52% of 18-year-olds, high school seniors,

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think they're going to be millionaires by 25.

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The world is going to be shook.

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Many of you will fail.

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And that's because most of you have the same goal.

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If 50% of you think you're going to be a millionaire,

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right?

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It's just math.

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But only a small percentage will,

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because if you want to be a millionaire,

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you're not going to focus on making the million dollars.

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You're going to focus on the stuff that makes the million dollars.

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And so if you do the activities that generate $50,000,

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and you're like, oh, cool, I hit my goal this month,

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then all of a sudden, you don't do the activities,

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because that outcome was what you focused on,

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rather than the thing that created the outcome.

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And so when you can divorce the activities from the outcome,

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then you can focus on the doing,

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which whether your income does this,

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over that period of time,

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your self-esteem remains the same,

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because you're committing to what you can control.

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If you can make that shift,

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it will change your life.

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So back to the beginning,

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I started making podcasts six years ago.

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I committed to that process.

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When I signed on with a YouTube vendor a few years ago,

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on the first call, I said,

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I'd like to have this channel be something in five to 10 years.

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I was like, we'll look at it then and see if it was worth continuing to do.

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I was like, but I'm in for a decade.

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And he stopped me afterwards.

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He was like, I've literally never had a client say that to me.

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Ever.

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He's like, they're all like, how can I get leads in the first 90 days from YouTube?

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And like, blah, blah, blah.

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I was like, if we're making progress,

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I'm good.

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I'll commit to that.

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And so I was like, what do you need for me that I can commit to,

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that I know that I can do for 10 years?

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And he's like, if you can make two videos a week,

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I was like, I can do that for 10 years.

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And so I'm only sharing this because to him,

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he said it like changed the way he saw things.

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To me, I've been in this game a little bit.

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And I've just been focusing that way on business rather than on content creation.

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But I think that if you can think that way,

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you will get what you want.

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And then people will ask you a decade from now.

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Man, how did you have this overnight success?

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And blah, blah, blah, blah.

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And aren't you like, don't the followers and the fans?

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Like, how does it not get to your head?

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And you're like, because it was never the goal.

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And so I feel just as good at your one,

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as I do at your eight,

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because the activities that I committed to remain the same.

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And so I think if you can think that way and you can shift your perspective,

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it will decrease your emotional ups and downs.

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And I think we all need ways to decrease our emotional ups and downs.

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And the game of business because like,

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we need to have second lives and third lives and fourth lives.

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And the way to do that is to not put your life,

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your game playing life in something that you can't control,

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but putting all your game playing life in the things you can.

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Right now, we just crossed our 400th episode,

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400 episodes.

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Like, if I did one a week for a year,

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that'd be eight years of doing that if I had 400 episodes.

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I'm at like year six.

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And so if you make 400 long form pieces of content,

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I guarantee that you're following me bigger than it is today.

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And if you're like,

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well, how long is that going to take?

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As long as it takes, because the goal was never,

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y'all come.

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The goal was to do it.