WEBVTT 1 00:00:00.000 --> 00:00:06.320 It is the cornerstone upon which every single top 100 or even top 50 billionaire has built 2 00:00:06.320 --> 00:00:09.600 their wealth. Welcome to the game where we talk about how to get more customers, 3 00:00:09.600 --> 00:00:13.120 how to make more customers, how to keep them longer, and the many failures and lessons we have 4 00:00:13.120 --> 00:00:18.000 learned along the way. I hope you enjoy and subscribe. In this video I'm going to walk you through 5 00:00:18.000 --> 00:00:24.800 the four scaric highest value skills that exist on earth. It is the cornerstone upon which every 6 00:00:24.800 --> 00:00:31.360 single top 100 or even top 50 billionaire has built their wealth. And before I dive in, 7 00:00:31.360 --> 00:00:35.040 just as it adds up, if you're new to the channel, my name is Alex Ramose, I own acquisition.com, 8 00:00:35.040 --> 00:00:38.960 it's a portfolio of companies that is about $85 million a year. All right, the reason I make 9 00:00:38.960 --> 00:00:41.600 this channel is because a lot of people are broke and I don't want to be one of them. All right, 10 00:00:41.600 --> 00:00:46.880 so let's dive in. Before we get into each of the four skills, all right, an important distinction 11 00:00:46.880 --> 00:00:51.360 I need to make here is that when I'm saying these are the scaricest skills, it is because of two major 12 00:00:51.360 --> 00:00:57.440 things. One is that the assumption is that we are doing these skills at maximal scale. All right, 13 00:00:57.440 --> 00:01:03.520 number one. And number two is that these are not binary skills. It's not I have it or I don't have it, 14 00:01:03.520 --> 00:01:09.920 but it's to what extent do I have it or to what degree do I have it? How masterful am I in this skill? 15 00:01:09.920 --> 00:01:15.520 All right, and so these are the four skills that exist and you will see a clear corollary 16 00:01:15.520 --> 00:01:22.320 between the four ways to create leverage. All right, so the first and easiest one for everyone 17 00:01:22.320 --> 00:01:28.000 to understand and that's why I'm going to start with it is the ability to raise and multiply 18 00:01:28.000 --> 00:01:33.360 money, which means you have the skill of getting money from other people and you can allocate 19 00:01:33.360 --> 00:01:38.880 that money in a way that it multiplies at a higher rate than anything else, right? If you have that 20 00:01:38.880 --> 00:01:45.200 skill, you can create endless unlimited fortunes. All right, and again, at scale, which means you 21 00:01:45.200 --> 00:01:52.240 can get lots of money and you have and you can handle massive, massive sums of money and you can 22 00:01:52.240 --> 00:01:58.720 multiply it because of how good you are at the skill. All right, so that is scaricest high value 23 00:01:58.720 --> 00:02:03.600 skill. Number one, these are not in order. These are just the top four. Any of these four if you have 24 00:02:03.600 --> 00:02:11.680 them can build you to a billion dollars plus. All right, number two is the ability to capture 25 00:02:12.240 --> 00:02:19.520 and multiply attention. All right, and so think about a Joe Rogan, for example, right? He's 26 00:02:19.520 --> 00:02:25.440 able to build this empire that he has because he's able to capture attention and multiply attention, 27 00:02:25.440 --> 00:02:30.080 which is a function of media. Mark Zuckerberg, he was able to capture attention, get people to 28 00:02:30.080 --> 00:02:36.000 look at his app and then tell their friends, multiply attention, right? And so the ability to capture 29 00:02:36.000 --> 00:02:42.400 and multiply attention at the second scarce and high value skill that exists. So right now, 30 00:02:42.400 --> 00:02:46.800 if you're not making the money that you want to make or you're poor, it's because you're usually 31 00:02:46.800 --> 00:02:53.520 not allocating your time to the highest value, scaricest skills that exist. And oftentimes, 32 00:02:53.520 --> 00:02:56.960 these skills are not skills that can be topped with their skills that can be learned, which is a 33 00:02:56.960 --> 00:03:01.280 quote that got from Navalrovica, which I like a lot. And oftentimes, you'll know that it's not 34 00:03:01.280 --> 00:03:05.760 just one component of this. It's not just being able to raise money. It's being able to also 35 00:03:05.760 --> 00:03:10.000 allocate it and multiply it. It's not being able to just capture attention. You have to be able to 36 00:03:10.000 --> 00:03:15.600 use that attention to then multiply the attention on its own organically at no incremental cost. All right, 37 00:03:15.600 --> 00:03:20.160 that's the key point is that you have to be able to multiply at no incremental cost to you. That's 38 00:03:20.160 --> 00:03:26.320 how you get unlimited leverage. Number three, and this is one that a lot of people are going to 39 00:03:26.320 --> 00:03:31.200 trip up. So I'm going to, I'm probably say this a couple of different ways. The ability to return 40 00:03:31.200 --> 00:03:39.040 time to other people at no incremental cost to yourself at scale. So for example, if I can save 41 00:03:39.040 --> 00:03:45.440 everyone on planet earth 10 minutes every day, I will be a billionaire. Think about that. And so the 42 00:03:45.440 --> 00:03:50.720 way to deconstruct that is to think, what is something that lots of people spend time on? Is there a 43 00:03:50.720 --> 00:03:56.080 way that I can automate this? And again, zero incremental cost, which means this is often going to 44 00:03:56.080 --> 00:04:01.520 be some sort of technology or software solution. No incremental cost to me, which means that if I 45 00:04:01.520 --> 00:04:09.440 build this thing one time, I can save everyone time forever. That is a way to build a fortune. 46 00:04:09.440 --> 00:04:16.400 That is a way to build billions and billions of dollars of wealth. That is scarce high value 47 00:04:16.400 --> 00:04:24.960 skill number three. So you can return time to other people. You can decrease the effort to 48 00:04:24.960 --> 00:04:29.360 sacrifice it. They experience in their lives that they do not want to experience. And because 49 00:04:29.360 --> 00:04:35.840 it's at no incremental cost, you can sell that thing to everyone because everyone will pay something 50 00:04:35.840 --> 00:04:41.840 for their time. Now the amount may be, you know, widely varied. But if it costs you almost nothing, 51 00:04:41.840 --> 00:04:46.400 you can capture an entire marketplace by giving them time back. What did Google do? 52 00:04:46.960 --> 00:04:53.840 Give everyone time back. Now they obviously monetized through advertising. But everyone was looking 53 00:04:53.840 --> 00:04:57.760 for something. Normally it would take longer to look for something and then they consolidated in one 54 00:04:57.760 --> 00:05:05.920 place. They saved everyone time. Real quick guys, if you can think about how you found this podcast, 55 00:05:05.920 --> 00:05:10.560 somebody probably tweeted it, told you about it, shared it on Instagram or something like that. 56 00:05:10.560 --> 00:05:15.280 The only way this grows is through word of mouth. And so I don't run ads. I don't do sponsorships. 57 00:05:15.280 --> 00:05:19.520 I don't sell anything. My only ask is that you continue to pay it forward to whoever showed you 58 00:05:19.520 --> 00:05:24.160 or however you found out about this podcast that you do the exact same thing. So if it was a review, 59 00:05:24.160 --> 00:05:27.120 if it was a post, if you do that, it would mean the world to me and you'll throw some good 60 00:05:27.120 --> 00:05:35.680 comment out there for another entrepreneur. Number three. The fourth high value, 61 00:05:35.680 --> 00:05:45.200 scarcity skill on planet earth is to be able to influence the behavior of others at mass skill 62 00:05:46.160 --> 00:05:52.640 at knowing criminal cost to you. So you look at someone like Jesus or any prophet. I'm not saying 63 00:05:52.640 --> 00:05:55.600 he's a prophet. That's not my point here. My point is if you look at the mass leaders, 64 00:05:55.600 --> 00:05:59.680 probably shouldn't have brought it up. Otherwise people get triggered. Point is that there are people 65 00:05:59.680 --> 00:06:04.800 who have walked this earth. Thomas Jefferson, you know what I mean? People who have had massive 66 00:06:05.360 --> 00:06:12.080 influence over other people and and their subsequent behaviors they take as a result. 67 00:06:13.040 --> 00:06:20.560 And so this is the ability to change people's minds. If you can help people change their beliefs 68 00:06:20.560 --> 00:06:25.520 and change their thoughts, you will change the way they behave, which is why when people come 69 00:06:25.520 --> 00:06:30.720 to a new faith, all of a sudden you see this massive change in behavior. It's because the 70 00:06:30.720 --> 00:06:35.760 operating system and the lenses through which they see the world, the perspectives that they 71 00:06:35.760 --> 00:06:41.920 weigh their judgments using have shifted. And so if you change the decision making calculus, 72 00:06:41.920 --> 00:06:46.160 you change all of the downstream behaviors that happen as a result. And if you can do this 73 00:06:46.160 --> 00:06:52.240 in concert at scale, you can a change the world, b, you can also make a ton of money. 74 00:06:52.800 --> 00:07:00.160 And so if you look at the best persuaders of our era, they're ones who for them I would argue 75 00:07:00.160 --> 00:07:04.480 aggregated power because some people at a certain point you run out of needs for money, 76 00:07:04.480 --> 00:07:12.080 you start looking for power. And so if you have the ability to massively influence other people 77 00:07:12.800 --> 00:07:21.120 at scale, at no incremental cost to you, you have the fourth scarce high value ROI skill that exists. 78 00:07:21.120 --> 00:07:28.320 So right now, Mosination, what it do, if you're looking for ways to increase your wealth, 79 00:07:29.120 --> 00:07:34.880 you can see that all four of these things are corollary to the four types of leverage that exist. 80 00:07:35.760 --> 00:07:42.480 These are how fortunes are created. Leverage number one is unlabor and actions on on 81 00:07:42.480 --> 00:07:48.960 on behalf of other people towards your goals. So other people do stuff for you. That was the 82 00:07:48.960 --> 00:07:52.960 fourth one when I just mentioned. All right, that's a run labor work and basically actions other people 83 00:07:52.960 --> 00:08:02.080 take. When I talked about money multiplying, right, that is leverage using capital. So the ability to 84 00:08:02.080 --> 00:08:12.720 maximally raise and multiply capital at scale is a high value scale. The third is being able to 85 00:08:12.720 --> 00:08:16.960 give people their time back. What we're talking about, this is a good friend of mine who's a technologist, 86 00:08:16.960 --> 00:08:22.880 he says all technology automates luxury and luxury is typically a function of convenience effort 87 00:08:22.880 --> 00:08:28.480 and sacrifice. And so we look at the places where people spend time and spend effort and sacrifice 88 00:08:28.480 --> 00:08:35.120 and we return it back to them at no incremental cost. That is how you create scale using technology. 89 00:08:35.120 --> 00:08:40.880 All right, and the key resource for giving people back is time. All right, and then the fourth and 90 00:08:40.880 --> 00:08:51.040 final one is media. All right, and so using media and being able to multiply media via the capturing 91 00:08:51.040 --> 00:08:56.000 and multiplication of attention because ultimately media is just the substrate through which impressions 92 00:08:56.000 --> 00:09:01.360 are conveyed to other people signals that they are interpreting through their senses. The idea is 93 00:09:01.360 --> 00:09:06.000 how can we capture as many senses as we can and then get those senses to get other people plugged 94 00:09:06.080 --> 00:09:11.920 into our thing. And then in so doing, it will compound. And so one of the key notes to note about 95 00:09:11.920 --> 00:09:15.520 each of these four things that I just mentioned is that each of these skills compound, 96 00:09:16.160 --> 00:09:22.080 they are not multiplicative, they are not additive, they are not incremental, they are compounding, 97 00:09:22.080 --> 00:09:26.800 which means they are exponential in nature. A lot of people say it's an exponential growth, 98 00:09:26.800 --> 00:09:31.280 they don't even know what exponential means. But it means that it multiplies unto itself, 99 00:09:31.280 --> 00:09:37.440 and then each time it multiplies itself bigger upon itself, not just like we two acts every year, 100 00:09:37.440 --> 00:09:43.120 but it would have to be when we incrementally go 10%, 10%, 10%, growth, that is where it's 101 00:09:43.120 --> 00:09:50.000 compounding. And each of these in the form of labor, people are influenced, people tell other people, 102 00:09:50.000 --> 00:09:55.200 people tell other people, they do the thing for you, and it compounds with capital. The money that 103 00:09:55.200 --> 00:10:00.320 you multiply gets you more money, which you then multiply, it compounds. The time you save people 104 00:10:00.320 --> 00:10:06.640 more time, which then gets you more people to save time for, and it compounds. With attention, 105 00:10:06.640 --> 00:10:10.880 you capture the attention, you multiply the attention because those people tell other people, 106 00:10:10.880 --> 00:10:14.800 and then the attention comes back. And so each of these are quadratic in nature in terms of the 107 00:10:14.800 --> 00:10:20.880 skills, and those my friends, or you focus your time if you want to create a fortune. And so you 108 00:10:20.880 --> 00:10:24.800 can look at your skill set right now and say which of these skills do I lack, or which of these 109 00:10:24.800 --> 00:10:29.520 four buckets do am I currently at least working somewhat directionally towards. And then we can 110 00:10:29.520 --> 00:10:33.840 again think this is not a binary checklist. If I have the skill, or I do not have the skill, 111 00:10:33.840 --> 00:10:39.120 but to what degree, to what extent am I a master of this thing. And so lots of love, 112 00:10:39.120 --> 00:10:43.200 Mosy Nation. Keep being awesome. I make this channel because a lot of people are broken. I know 113 00:10:43.200 --> 00:10:46.880 it should be one of them. I think I said this early, but if I didn't, my name's Alex Ramonzi. 114 00:10:46.880 --> 00:10:50.960 I'm an acquisition.com, you know, all the dollars, things like that. And I'll see you guys next 115 00:10:50.960 --> 00:10:54.880 video. Bye!