WEBVTT

1
00:00:00.000 --> 00:00:01.000
Hey, what's going on?

2
00:00:01.000 --> 00:00:09.080
Everyone over you guys are having a, uh, sexy Saturday, um, anyway, so, uh, it is 6.22

3
00:00:09.080 --> 00:00:10.080
a.m.

4
00:00:10.080 --> 00:00:14.700
Saturday here in Austin and, um, I don't know, it's, uh, I feel like the, the content

5
00:00:14.700 --> 00:00:18.160
inspiration, this, uh, wax and wane and I, like a couple of weeks have not really

6
00:00:18.160 --> 00:00:21.120
made anything and then probably like four pieces in the last two days.

7
00:00:21.120 --> 00:00:27.320
So, um, this one, um, it's something that has just been, I don't know, it's been on

8
00:00:27.320 --> 00:00:30.760
the back of my mind and so for those of you, this one is not going to be a tactical

9
00:00:30.760 --> 00:00:35.000
one in terms of how to make more money with your gym, but it may be something, um, that

10
00:00:35.000 --> 00:00:38.680
just might make you, I don't know, feel less alone.

11
00:00:38.680 --> 00:00:44.520
So, um, I thought of this, can you be a happy CEO, um, and I wanted, I think I'm half

12
00:00:44.520 --> 00:00:53.400
making this for me, um, because I, I guess when I started out like my first gym, I thought

13
00:00:53.400 --> 00:00:58.400
that if I hit X, I wouldn't be, I would, I would, it would finally like be over.

14
00:00:58.400 --> 00:00:59.400
You know what I mean?

15
00:00:59.400 --> 00:01:03.040
The stress that I would have, the anxiety levels that I would have about running a business

16
00:01:03.040 --> 00:01:04.040
would be over.

17
00:01:04.040 --> 00:01:09.160
Once I made X revenue, once it just had another 50 customers, um, and then what's interesting

18
00:01:09.160 --> 00:01:12.520
is that I feel like whenever you look at these milestones and maybe you remember this

19
00:01:12.520 --> 00:01:16.120
when you started working out, like, it might have been a deadlift, like, man, when I did

20
00:01:16.120 --> 00:01:20.880
lift 315, when I did lift 405, when I did lift 495, whatever it is, it's like, that's

21
00:01:20.960 --> 00:01:22.800
then I'll be there, right?

22
00:01:22.800 --> 00:01:26.480
And what's interesting is that as you approach those things, then the actual goal that you

23
00:01:26.480 --> 00:01:31.440
previously set, once you get close to 405 and you actually did lift 395, 405 actually

24
00:01:31.440 --> 00:01:37.200
doesn't seem that, um, sexy anymore, you know what I mean, it just seems like, well,

25
00:01:37.200 --> 00:01:40.960
it makes sense that I'd hit it because, you know, we're already here, right?

26
00:01:40.960 --> 00:01:47.440
And so, I, uh, I was having a conversation with Sean Finter, um, who had a restaurant

27
00:01:47.440 --> 00:01:50.000
group that did, I think they did 50 millions and something like that.

28
00:01:50.000 --> 00:01:51.760
And now he helps restaurants.

29
00:01:51.760 --> 00:01:55.440
Um, you know, basically do what we do with Jim Lunchfield, he does that with restaurants.

30
00:01:55.440 --> 00:01:59.760
And he was talking, we were having a really deep conversation, um, and he's had some

31
00:01:59.760 --> 00:02:02.880
unbelievably hard things that have happened to him in his life, like things that I wouldn't

32
00:02:02.880 --> 00:02:04.080
wish on to anyone.

33
00:02:04.080 --> 00:02:11.040
And he was saying, I think that entrepreneurs, a lot of them tend to have come from stressful

34
00:02:11.040 --> 00:02:12.000
pasts.

35
00:02:12.000 --> 00:02:16.320
And so we tend to be some of the only people who can deal with the stress and the

36
00:02:16.800 --> 00:02:19.760
consistent anxiety that comes with running a business, right?

37
00:02:19.760 --> 00:02:22.480
Because most people don't, can't handle it, right?

38
00:02:22.480 --> 00:02:25.200
It's just don't, or don't want to, you know what I mean?

39
00:02:25.200 --> 00:02:27.040
And there's, there's both sides of that.

40
00:02:27.680 --> 00:02:32.080
And I think that like, for us on the entrepreneurial journey, like, I just want everyone to know

41
00:02:32.080 --> 00:02:33.680
it like it doesn't end.

42
00:02:33.680 --> 00:02:37.600
And so I guess the prerequisite for this is that if you desire to grow,

43
00:02:38.960 --> 00:02:40.720
the discomfort does not stop.

44
00:02:41.440 --> 00:02:44.240
I am more uncomfortable now than I've probably been,

45
00:02:44.240 --> 00:02:47.200
in a really long time.

46
00:02:48.480 --> 00:02:53.120
Like, my problem, my stress levels now are probably like second highest.

47
00:02:53.120 --> 00:02:57.600
I would say they're not as high as when I opened the first facility.

48
00:02:58.560 --> 00:03:01.120
But they are, they are almost as high.

49
00:03:01.120 --> 00:03:03.120
And it comes from an entirely different set of problems.

50
00:03:03.840 --> 00:03:08.240
And so if you desire the continual growth, which most of us do as entrepreneurs,

51
00:03:08.800 --> 00:03:11.280
then I think that we have to get out of this.

52
00:03:11.280 --> 00:03:14.560
And I'm half saying this to myself to like remind myself of it.

53
00:03:14.560 --> 00:03:19.040
But like, we have to get out of this like, once I hit X, it'll be okay.

54
00:03:19.040 --> 00:03:21.200
Once I hit Y, it's going to be okay.

55
00:03:21.200 --> 00:03:25.280
And like, I spelled out the math on one of the, one of the videos that I made about how like,

56
00:03:26.160 --> 00:03:30.080
once you hit X, I'm like, you know, so we were like, if I just hit a million dollars in my gym,

57
00:03:30.080 --> 00:03:31.040
then it'll be okay.

58
00:03:31.040 --> 00:03:35.680
But the thing is, is that if you run a business that has a 20% margin or 30% margin,

59
00:03:35.680 --> 00:03:38.640
or whatever it is, in order for you to hit the million dollars,

60
00:03:38.640 --> 00:03:40.560
you have 700,000 dollars of liabilities.

61
00:03:40.560 --> 00:03:45.440
And if you netted $250,000, then you know that if something went wrong within

62
00:03:46.400 --> 00:03:49.920
four months, everything that you worked for the last years gone is depleted.

63
00:03:50.480 --> 00:03:52.960
And the thing is, is that that level just continues.

64
00:03:52.960 --> 00:03:53.440
You know what I mean?

65
00:03:53.440 --> 00:03:56.160
If you make $10 million, you can take home $3 million,

66
00:03:56.160 --> 00:04:00.720
then you have $7 million of liability, which means that in five, six months,

67
00:04:00.720 --> 00:04:02.800
like everything that you could have worked for could be gone.

68
00:04:03.360 --> 00:04:05.760
And so, you know what I mean?

69
00:04:05.760 --> 00:04:07.440
And so like, that anxiety doesn't end.

70
00:04:08.160 --> 00:04:11.280
And so, I mean, it's one of the things I'm working on is, you know,

71
00:04:11.280 --> 00:04:13.520
as we continue to go up, it's like learning to try and,

72
00:04:14.960 --> 00:04:16.800
try and quiet your mind, you know what I mean?

73
00:04:17.520 --> 00:04:19.760
And so like, can you be a happy CEO?

74
00:04:20.480 --> 00:04:23.840
I think what happens is like, at least for me, I oscillate between

75
00:04:24.640 --> 00:04:29.200
being bored because the team needs to move forward, scale, et cetera,

76
00:04:29.200 --> 00:04:30.640
in order to execute the next thing.

77
00:04:31.280 --> 00:04:32.800
Or there's a crisis, right?

78
00:04:32.800 --> 00:04:35.840
And so I think, I think Rob Brupany who's out here said,

79
00:04:35.840 --> 00:04:39.120
is like, business is problems every day,

80
00:04:39.680 --> 00:04:41.200
punctuated by moments of crisis.

81
00:04:41.840 --> 00:04:45.600
And so, which in some ways, it's really morbid when you think about it.

82
00:04:45.600 --> 00:04:49.120
But I think that that's, and so what happens is like,

83
00:04:49.120 --> 00:04:51.760
if we actually do get to a point where we're like, I don't know what to do,

84
00:04:51.760 --> 00:04:53.760
we usually thrust ourselves into a,

85
00:04:53.760 --> 00:04:56.400
either a new project, a shiny object, right?

86
00:04:56.400 --> 00:04:58.800
Or B, we go and embrace it, you know what I mean?

87
00:04:58.800 --> 00:05:02.160
And that's because a lot of times, a lot of us came from adversity

88
00:05:02.160 --> 00:05:04.240
when we, you know, started out in life.

89
00:05:04.320 --> 00:05:09.280
And in a weird way, we're comfortable in chaos.

90
00:05:09.280 --> 00:05:12.080
And I think it's one of the things that makes, you know, entrepreneurs unique,

91
00:05:12.080 --> 00:05:14.880
but also it can be our downfall, is that like, sometimes we just,

92
00:05:14.880 --> 00:05:17.760
we shape things up and sometimes things don't need to be shook up.

93
00:05:19.520 --> 00:05:22.640
And so, like, can you be a happy CEO?

94
00:05:23.760 --> 00:05:25.200
I don't have the recipe.

95
00:05:25.840 --> 00:05:28.800
And I just want everyone to know that like, I don't, I don't have a figured out.

96
00:05:30.080 --> 00:05:31.440
I get stressed all the time.

97
00:05:32.480 --> 00:05:33.920
I get anxiety all the time.

98
00:05:34.800 --> 00:05:39.520
When I read a comment that someone posts that's negative,

99
00:05:41.200 --> 00:05:42.080
it'll ruin my debt.

100
00:05:42.640 --> 00:05:45.600
I get, well, you know, I try to say that it doesn't,

101
00:05:45.600 --> 00:05:47.840
and I try to coach myself through like, why?

102
00:05:47.840 --> 00:05:49.920
Like, you know, I go through the same things I tell everyone like,

103
00:05:50.560 --> 00:05:52.480
law of large numbers, if you have a thousand clients,

104
00:05:52.480 --> 00:05:54.480
if you have two percent that are asked holes,

105
00:05:54.480 --> 00:05:55.840
or two percent that are having a bad day,

106
00:05:55.840 --> 00:05:58.800
whatever you want to say, like, that's 40 people,

107
00:05:58.800 --> 00:05:59.440
you know what I mean?

108
00:05:59.440 --> 00:06:02.000
Or 20 people or 30 people that would say something negative,

109
00:06:02.000 --> 00:06:03.440
just 3% of people are having a bad day.

110
00:06:04.000 --> 00:06:06.720
And, but the thing is, as the business grows,

111
00:06:06.720 --> 00:06:09.040
like, that percentage is a lot of thing.

112
00:06:09.040 --> 00:06:11.440
You know, it's a lot of words, a lot of things to take,

113
00:06:11.440 --> 00:06:12.240
you know what I mean to hit.

114
00:06:12.880 --> 00:06:16.240
And so, it's this balance that, like, at least for me,

115
00:06:16.240 --> 00:06:21.680
I continually try and strike between rationalizing the big numbers

116
00:06:21.680 --> 00:06:23.920
of understanding that when you have a bigger business,

117
00:06:24.800 --> 00:06:27.360
there's going to be statistically, you know what I mean?

118
00:06:27.360 --> 00:06:29.440
Like, I feel like Elon Musk is like the coolest guy in the world

119
00:06:29.440 --> 00:06:30.880
is trying to save everyone, you know what I mean?

120
00:06:30.880 --> 00:06:31.840
Like, being a good dude,

121
00:06:32.400 --> 00:06:35.280
and he's like, and I listen to him on his Joe Rogan podcast,

122
00:06:35.280 --> 00:06:36.960
and he just looked, he seemed so stressed.

123
00:06:37.760 --> 00:06:40.480
And I'm like, man, this guy's just trying to save humanity

124
00:06:40.480 --> 00:06:42.720
and, like, make a green planet and get us to Mars

125
00:06:42.720 --> 00:06:44.720
and, like, have electric cars and solar panels.

126
00:06:44.720 --> 00:06:45.120
You know what I mean?

127
00:06:45.120 --> 00:06:46.880
And, like, he's so stressed, he'd be like,

128
00:06:46.880 --> 00:06:48.880
you're in his breath, you know what I mean?

129
00:06:48.880 --> 00:06:50.480
And he's like, no one would want to be me.

130
00:06:50.480 --> 00:06:53.680
And I, like, I felt this absolute connection to the fact,

131
00:06:53.680 --> 00:06:55.120
I'm like, I get that, you know what I mean?

132
00:06:55.120 --> 00:06:56.880
Like, it's stressful.

133
00:06:56.880 --> 00:06:59.440
And so, I just, I think part of me is saying,

134
00:06:59.440 --> 00:07:02.080
like, if any of you are like stressed and you're like, man,

135
00:07:02.080 --> 00:07:04.320
like, when does this stress end?

136
00:07:04.320 --> 00:07:06.560
I can tell you that it doesn't end when you make more money.

137
00:07:08.320 --> 00:07:11.200
I mean, I'm just telling you from my, just from where I'm at now,

138
00:07:11.200 --> 00:07:13.200
I can tell you that it does not end when you make more money.

139
00:07:14.640 --> 00:07:16.000
I can tell you that shit gets harder,

140
00:07:16.800 --> 00:07:17.840
and you have to get better.

141
00:07:18.480 --> 00:07:20.720
And so, the level of discomfort that you're going,

142
00:07:20.720 --> 00:07:23.600
as long as you, this is assuming the stuff,

143
00:07:23.600 --> 00:07:26.000
like, taking on the assumption that you want to grow up

144
00:07:26.000 --> 00:07:28.640
and growth is your, you know, primary thing as a person.

145
00:07:30.000 --> 00:07:32.560
But, like, you were going to constantly put yourself

146
00:07:32.560 --> 00:07:34.320
into these situations that you're not comfortable in

147
00:07:34.320 --> 00:07:36.320
because you're not good enough, right?

148
00:07:36.320 --> 00:07:39.040
What is required is higher than what you're best is,

149
00:07:39.040 --> 00:07:41.360
which means that you need to improve your best, right?

150
00:07:41.360 --> 00:07:44.240
And so, back to what I was saying before about,

151
00:07:44.240 --> 00:07:47.920
like, having to balance understanding that law of large numbers

152
00:07:47.920 --> 00:07:49.360
is that there's going to be a certain amount of people

153
00:07:49.360 --> 00:07:52.720
no matter what you do that will be, you know, unhappy.

154
00:07:52.720 --> 00:07:55.280
Just like, if you have, like, I say, if you have a thousand customers,

155
00:07:55.920 --> 00:07:58.000
I mean, it's almost virtually impossible

156
00:07:58.000 --> 00:08:00.640
to get a thousand happy days, you know what I mean?

157
00:08:01.760 --> 00:08:05.440
But on the flip side, still taking absolute responsibility

158
00:08:05.440 --> 00:08:07.440
for anything that is negative that comes your way.

159
00:08:08.000 --> 00:08:10.320
And so, it's, it's this balance of, like,

160
00:08:11.040 --> 00:08:12.880
always wanting to maintain the open heart

161
00:08:12.880 --> 00:08:14.960
so you can receive these hits, you know what I mean?

162
00:08:14.960 --> 00:08:17.600
Because, like, in some ways, I feel like I have to feel the hit,

163
00:08:17.600 --> 00:08:19.680
I have to feel sad, I have to feel angry.

164
00:08:20.240 --> 00:08:22.320
I'm like, angry at myself, not angry at anyone else,

165
00:08:22.320 --> 00:08:24.720
but, like, angry about something that didn't go well.

166
00:08:26.000 --> 00:08:29.680
That someone said, and balanced that need to feel those emotions

167
00:08:29.680 --> 00:08:33.520
so that I can take action on it versus understanding

168
00:08:33.520 --> 00:08:36.080
that I can't always be upset, you know what I mean?

169
00:08:36.080 --> 00:08:37.680
That things aren't going fast enough.

170
00:08:37.680 --> 00:08:38.880
That things aren't going.

171
00:08:38.880 --> 00:08:41.360
And the things is, like, the problems that you experience

172
00:08:41.360 --> 00:08:42.880
when we go up, so I'll tell you some of the things

173
00:08:42.880 --> 00:08:43.840
that I'm dealing with right now.

174
00:08:45.680 --> 00:08:46.880
So, I'm super excited.

175
00:08:46.880 --> 00:08:49.920
We're going to, we're going to be opening up the,

176
00:08:49.920 --> 00:08:52.480
so the gym wash portal has been 100% redone.

177
00:08:52.480 --> 00:08:54.800
I actually finished it six weeks ago.

178
00:08:54.880 --> 00:08:56.560
But I had to go through compliance.

179
00:08:56.560 --> 00:08:58.640
And so, like, that's a new thing.

180
00:08:58.640 --> 00:09:01.440
So, when you get bigger, like, all of the things

181
00:09:01.440 --> 00:09:04.080
that I do now have to go through a legal team.

182
00:09:04.080 --> 00:09:06.560
And then they send everything back with edits.

183
00:09:06.560 --> 00:09:08.240
And then I have to redo everything again.

184
00:09:09.200 --> 00:09:10.640
And then eventually, it's like, okay,

185
00:09:10.640 --> 00:09:13.680
I'm willing to take on an XMR risk to, you know, and I'll post it.

186
00:09:14.480 --> 00:09:16.160
And it's, it's exhausting.

187
00:09:16.160 --> 00:09:17.120
It's soul crushing.

188
00:09:17.120 --> 00:09:19.440
I'm not going to allow you, like, it's fucking soul crushing.

189
00:09:20.320 --> 00:09:23.040
And, like, for somebody who wants to solve problems quickly,

190
00:09:23.680 --> 00:09:25.120
it kills me.

191
00:09:25.120 --> 00:09:27.680
And, and, you know, on the flip side,

192
00:09:27.680 --> 00:09:30.160
if I want to paint the picture of, like,

193
00:09:30.160 --> 00:09:31.680
what is coming out next, right?

194
00:09:31.680 --> 00:09:33.600
Like, I so desperately want to tell everyone,

195
00:09:33.600 --> 00:09:35.040
like, the problems that you are experiencing

196
00:09:35.040 --> 00:09:36.320
are things that we are working on.

197
00:09:36.960 --> 00:09:38.640
But whenever I give specifics,

198
00:09:38.640 --> 00:09:39.840
my customer service director comes,

199
00:09:39.840 --> 00:09:41.360
means she's, and she's like, dude,

200
00:09:41.360 --> 00:09:43.360
like, all of our customer service is getting blown up

201
00:09:43.360 --> 00:09:44.720
every single day since you made that thing.

202
00:09:44.720 --> 00:09:45.600
Like, what is it happening?

203
00:09:45.600 --> 00:09:46.240
What is it happening?

204
00:09:46.240 --> 00:09:47.600
What is it happening?

205
00:09:47.600 --> 00:09:49.760
And as she's like, it's killing my team's morale.

206
00:09:49.760 --> 00:09:51.360
And so, it's like, I have, you know what I mean?

207
00:09:51.440 --> 00:09:54.400
Like, it's, I think Ben Horowitz wrote the book.

208
00:09:54.960 --> 00:09:56.800
The hard thing about hard things is that, like,

209
00:09:56.800 --> 00:09:58.000
a lot of the decisions that we have,

210
00:09:58.000 --> 00:10:00.160
like, they're not, there's, like, no right answer.

211
00:10:00.160 --> 00:10:01.120
You know what I mean?

212
00:10:01.120 --> 00:10:03.520
Like, there's, there's no right answer.

213
00:10:03.520 --> 00:10:05.920
And so, and, and basically, the discrepancy

214
00:10:05.920 --> 00:10:07.520
between, like, hard thing one and hard thing two,

215
00:10:07.520 --> 00:10:10.000
is, like, you just feel stress.

216
00:10:10.720 --> 00:10:11.200
You know what I mean?

217
00:10:11.200 --> 00:10:13.600
Like, you feel, like, you take the slack

218
00:10:13.600 --> 00:10:15.840
between the decisions on his anxiety.

219
00:10:15.840 --> 00:10:19.200
And I'm, I'm, I'm trying not to do that, you know what I mean?

220
00:10:19.840 --> 00:10:22.800
But I guess part of me is just making this to say that, like,

221
00:10:23.520 --> 00:10:26.400
like, it literally, it does not end, you know what I mean?

222
00:10:26.400 --> 00:10:29.440
Like, it doesn't end, like, making more money

223
00:10:29.440 --> 00:10:30.640
doesn't change anything.

224
00:10:31.600 --> 00:10:34.560
The growing your business, I mean, and there's some gyms in here

225
00:10:34.560 --> 00:10:36.560
who know because they went from a solo operator

226
00:10:36.560 --> 00:10:39.040
to a seven person team, you know what I mean?

227
00:10:39.040 --> 00:10:40.720
They're like, man, sometimes I feel more stressed now.

228
00:10:40.720 --> 00:10:42.080
And I'm like, believe me, I get it.

229
00:10:42.080 --> 00:10:43.680
We have 120 employees.

230
00:10:43.680 --> 00:10:47.040
I get it, you know, and, but that's part of the,

231
00:10:47.040 --> 00:10:49.680
it's, it's, it's just like, you ask yourself the question,

232
00:10:49.680 --> 00:10:50.560
do I want to grow up?

233
00:10:52.000 --> 00:10:54.000
And if the answer is yes, then it means like,

234
00:10:54.000 --> 00:10:55.840
then this is my path, you know what I mean?

235
00:10:55.840 --> 00:10:57.920
And this is the path that I'm going to take

236
00:10:57.920 --> 00:11:00.880
because me being uncomfortable is the thing

237
00:11:00.880 --> 00:11:02.640
that's going to shape me into the person that I want to be,

238
00:11:02.640 --> 00:11:04.640
which is better than I was yesterday, right?

239
00:11:04.640 --> 00:11:08.480
And so that's, it's hard.

240
00:11:08.480 --> 00:11:10.560
I'm just, I'm just making this to say that if anyone

241
00:11:10.560 --> 00:11:13.120
here is struggling, like, like, it's hard.

242
00:11:13.120 --> 00:11:14.560
Like, there's a reason that most people

243
00:11:14.560 --> 00:11:15.280
don't get into business.

244
00:11:15.280 --> 00:11:17.760
And there's a reason most people don't stay in it, right?

245
00:11:17.760 --> 00:11:21.440
I think David Goggins was saying, so I wanted to,

246
00:11:21.440 --> 00:11:23.600
so I was at the Arnold because we were the title sponsor

247
00:11:23.600 --> 00:11:24.240
for the charity.

248
00:11:25.280 --> 00:11:27.280
And so they had this really, like, this background

249
00:11:27.280 --> 00:11:29.440
where they did this award ceremony for the Hall of Fame.

250
00:11:30.080 --> 00:11:31.520
And so like, Dave Goggins was there

251
00:11:31.520 --> 00:11:33.920
and like, four other, like, unbelievable champions

252
00:11:35.600 --> 00:11:37.520
that I should remember the names of

253
00:11:37.520 --> 00:11:38.960
because they were all like super duper people.

254
00:11:38.960 --> 00:11:40.720
But anyway, Steve Goggins had up there

255
00:11:40.720 --> 00:11:41.920
and spoke and he was like, you know,

256
00:11:42.720 --> 00:11:44.480
like 80% of the people who drop out

257
00:11:44.480 --> 00:11:46.480
who signed up to become a Navy SEAL

258
00:11:46.480 --> 00:11:48.320
dropped out on their own election.

259
00:11:48.320 --> 00:11:50.880
They choose to leave.

260
00:11:51.760 --> 00:11:53.120
And so they don't get kicked out.

261
00:11:53.840 --> 00:11:54.640
They choose to leave.

262
00:11:55.520 --> 00:11:58.160
And I don't quote my own number, but it was a high percentage,

263
00:11:58.160 --> 00:11:59.760
you know, of the guys who choose to leave.

264
00:11:59.760 --> 00:12:01.200
And I just like, I remember that.

265
00:12:01.200 --> 00:12:03.360
And I'm speaking with Joe Huber yesterday

266
00:12:03.360 --> 00:12:05.360
because he was at our three-day quarterly

267
00:12:05.360 --> 00:12:07.280
in the PNI, that'll one day afterwards

268
00:12:07.280 --> 00:12:08.720
because we're planning on all the stuff

269
00:12:08.720 --> 00:12:11.360
that's coming out for the gym, which is really, really cool.

270
00:12:11.440 --> 00:12:12.960
But he's like, I feel like it's just like,

271
00:12:12.960 --> 00:12:14.000
how much can you endure?

272
00:12:14.720 --> 00:12:16.320
You know, and I don't know why that stuck with me,

273
00:12:16.320 --> 00:12:18.960
but it's like, it's in some ways,

274
00:12:18.960 --> 00:12:20.240
it's like, you kind of have to see yourself

275
00:12:20.240 --> 00:12:21.360
as the boxer we look either.

276
00:12:21.360 --> 00:12:22.880
You can say like, the one who gets knocked down

277
00:12:22.880 --> 00:12:24.480
and continues to get back up over and over

278
00:12:24.480 --> 00:12:26.160
and over, you're like, Rocky in the movie.

279
00:12:26.160 --> 00:12:28.560
Or like, just like, how much punishment can you endure?

280
00:12:28.560 --> 00:12:31.600
Like, trudging through the snow of like, this journey.

281
00:12:31.600 --> 00:12:34.320
And like, the path to growth is an uncomfortable one.

282
00:12:34.320 --> 00:12:36.560
I mean, they call it growing pains for a reason.

283
00:12:36.560 --> 00:12:38.320
You know, because like, it's painful.

284
00:12:38.320 --> 00:12:39.760
Like, it's like, growing is not fun.

285
00:12:41.520 --> 00:12:44.560
Moisture Nation, real quick.

286
00:12:44.560 --> 00:12:47.520
If you are a business owner that has a big, old business

287
00:12:47.520 --> 00:12:49.600
and wants to get to a much bigger business,

288
00:12:49.600 --> 00:12:53.040
going to $50, $100,000 plus, we would love to talk to you.

289
00:12:53.040 --> 00:12:54.240
And if you like that,

290
00:12:54.240 --> 00:12:56.560
and would like to hear more about it, go to acquisition.com

291
00:12:56.560 --> 00:12:58.000
and you can plan anywhere on the page

292
00:12:58.000 --> 00:13:00.000
and talk to one of our team and see

293
00:13:00.000 --> 00:13:00.960
if we can help you get there.

294
00:13:03.920 --> 00:13:06.400
And so, it's like, we self-elect to say,

295
00:13:06.400 --> 00:13:08.080
like, I want to grow.

296
00:13:08.080 --> 00:13:10.240
And then in some ways, we're surprised

297
00:13:10.400 --> 00:13:12.480
when it's painful, right?

298
00:13:12.480 --> 00:13:17.440
And so, I guess I'm saying that half to myself is like,

299
00:13:17.440 --> 00:13:18.720
I, you know, we want to grow.

300
00:13:18.720 --> 00:13:20.720
We have this desire to change things.

301
00:13:20.720 --> 00:13:23.120
And in order to change things, we need to change who we are.

302
00:13:23.120 --> 00:13:24.640
And it's not comfortable.

303
00:13:24.640 --> 00:13:26.800
And so then, you know, we, you know,

304
00:13:26.800 --> 00:13:28.480
we take it out on our spouses.

305
00:13:28.480 --> 00:13:30.080
We take it out on our employees.

306
00:13:30.080 --> 00:13:30.880
We take it out on.

307
00:13:32.880 --> 00:13:36.240
And, you know, we just take it out, you know what I mean.

308
00:13:36.240 --> 00:13:38.720
And we try not to, and we feel bad about

309
00:13:38.800 --> 00:13:40.080
the things that we said or the things that we did

310
00:13:40.080 --> 00:13:41.520
or how we said them or how we did them.

311
00:13:42.160 --> 00:13:44.800
And then we feel worse, you know what I mean?

312
00:13:44.800 --> 00:13:46.480
And we're like, God, why am I, you know,

313
00:13:46.480 --> 00:13:47.680
why am I messing this up so much?

314
00:13:47.680 --> 00:13:50.800
Like, you know, I'm like, I asked for this, you know?

315
00:13:50.800 --> 00:13:55.120
And so, I wish I could say, like, I have this,

316
00:13:55.120 --> 00:13:55.920
this great solution.

317
00:13:55.920 --> 00:13:57.280
And here's my four-step plan to how you can be

318
00:13:57.280 --> 00:13:58.160
happy to see you out.

319
00:13:58.160 --> 00:13:59.680
And I just, I don't have it, you know,

320
00:13:59.680 --> 00:14:01.280
to be like, I don't have that solution.

321
00:14:02.320 --> 00:14:03.680
I can just tell you that it's hard.

322
00:14:03.680 --> 00:14:06.320
And then, if you feel like it's hard,

323
00:14:06.400 --> 00:14:07.360
you're not alone.

324
00:14:07.360 --> 00:14:09.920
And then all that happens is that the hard changes.

325
00:14:10.880 --> 00:14:12.080
And it becomes more complex.

326
00:14:13.440 --> 00:14:15.120
One of the hard things that I have now,

327
00:14:15.120 --> 00:14:16.720
just in the current season, is that like,

328
00:14:17.280 --> 00:14:19.760
we are so big that I cannot, I cannot,

329
00:14:21.040 --> 00:14:22.800
I cannot take the team of my back.

330
00:14:23.520 --> 00:14:26.080
And so, we have a smaller business,

331
00:14:26.720 --> 00:14:28.720
you can go and do everything.

332
00:14:29.760 --> 00:14:31.520
But once you are big enough,

333
00:14:32.160 --> 00:14:34.400
there is an amount of work

334
00:14:35.200 --> 00:14:38.960
that human capacity, like you cannot do it,

335
00:14:39.440 --> 00:14:40.720
right, is impossible.

336
00:14:41.440 --> 00:14:44.240
And so, you have to watch things burn

337
00:14:45.120 --> 00:14:48.160
and have to fix it from afar by pulling levers

338
00:14:48.720 --> 00:14:51.520
by influencing people and doing it in a way

339
00:14:51.520 --> 00:14:54.400
that allows them to take ownership of those things

340
00:14:55.040 --> 00:14:57.120
and communicate those things without being stressed,

341
00:14:57.120 --> 00:14:58.560
without being short, without being

342
00:14:59.520 --> 00:15:01.520
what you don't want to be, you know what I mean,

343
00:15:01.520 --> 00:15:02.400
to those people.

344
00:15:03.680 --> 00:15:04.720
And it's hard.

345
00:15:04.720 --> 00:15:06.160
It's super hard, you know.

346
00:15:06.160 --> 00:15:08.560
And hearing, you know,

347
00:15:09.680 --> 00:15:11.520
hearing just anything, you know,

348
00:15:11.520 --> 00:15:12.560
that negative that happens

349
00:15:13.760 --> 00:15:20.560
in the group and having to be like,

350
00:15:20.560 --> 00:15:21.440
we're working on it,

351
00:15:21.440 --> 00:15:23.040
but I can't tell you that we're working on it

352
00:15:23.040 --> 00:15:24.080
because then people,

353
00:15:24.080 --> 00:15:25.760
because my customer service blows up,

354
00:15:25.760 --> 00:15:26.480
you know what I mean?

355
00:15:26.560 --> 00:15:29.360
And working on something and having it perfect

356
00:15:29.360 --> 00:15:31.360
and then sending it to compliance,

357
00:15:31.360 --> 00:15:31.920
you know what I mean?

358
00:15:31.920 --> 00:15:34.240
And having it torn apart and having to start again,

359
00:15:34.240 --> 00:15:35.280
you know what I mean?

360
00:15:35.280 --> 00:15:37.040
And doing that process again and again,

361
00:15:37.040 --> 00:15:38.480
it feels like, um,

362
00:15:38.480 --> 00:15:40.000
sister-fist who rolls up the,

363
00:15:40.000 --> 00:15:41.760
the older on the hill only gets the top

364
00:15:41.760 --> 00:15:42.560
and have it rolled down again.

365
00:15:42.560 --> 00:15:44.160
And that's what he was banished for,

366
00:15:44.160 --> 00:15:45.280
it's great mythology.

367
00:15:45.280 --> 00:15:47.200
But it's like, it feels sometimes like you're just rolling

368
00:15:47.200 --> 00:15:48.960
this ball up the hill to have it rolled back down again.

369
00:15:49.680 --> 00:15:50.160
And, um,

370
00:15:52.000 --> 00:15:53.360
there's nothing we can do about it.

371
00:15:53.360 --> 00:15:54.240
It's not circumstance.

372
00:15:54.240 --> 00:15:55.280
It's us, you know what I mean?

373
00:15:55.280 --> 00:15:55.920
It's me.

374
00:15:55.920 --> 00:15:57.520
Like, I have to be better.

375
00:15:57.520 --> 00:15:58.960
And so, anyways,

376
00:16:00.400 --> 00:16:02.560
I'm only making this to partially document,

377
00:16:03.600 --> 00:16:05.680
I guess the season that I'm in right now.

378
00:16:06.960 --> 00:16:11.360
You know, we're rolling out some really amazing things

379
00:16:11.360 --> 00:16:14.080
for legacy, like some really, really amazing things.

380
00:16:14.960 --> 00:16:16.160
In the next eight weeks,

381
00:16:16.160 --> 00:16:20.160
that are going to really, really make a big difference.

382
00:16:20.160 --> 00:16:21.680
And, um,

383
00:16:21.680 --> 00:16:22.880
but it just, it takes a lot of work

384
00:16:22.880 --> 00:16:23.920
and it takes a lot of people,

385
00:16:24.320 --> 00:16:27.200
a lot of moving carts, a lot of logistics, a lot of, you know what I mean?

386
00:16:27.200 --> 00:16:28.480
Like, everyone gets involved.

387
00:16:28.480 --> 00:16:31.600
And, um, right now, I just posted on Instagram

388
00:16:31.600 --> 00:16:35.040
that, uh, like, I have basically one month

389
00:16:35.040 --> 00:16:37.280
to do every, like, four massive projects.

390
00:16:38.080 --> 00:16:40.080
And so, for me, it's more time, um,

391
00:16:40.080 --> 00:16:41.600
it's like, I have to get all this stuff done

392
00:16:41.600 --> 00:16:42.560
and this has to happen.

393
00:16:44.640 --> 00:16:46.560
And so, if you guys want to join me on 30 days

394
00:16:46.560 --> 00:16:47.920
of just crushing life,

395
00:16:48.880 --> 00:16:50.160
at least crushing work,

396
00:16:50.160 --> 00:16:52.160
and then trying to manage life like a pressure work,

397
00:16:52.720 --> 00:16:54.560
um, then you're welcome to join me.

398
00:16:54.560 --> 00:16:56.720
But, uh, anyway, just say I love you guys.

399
00:16:59.920 --> 00:17:00.960
I mess up all the time.

400
00:17:01.840 --> 00:17:04.000
Like, I, I'm constantly inadequate

401
00:17:04.000 --> 00:17:07.760
for the needs of our customers for you guys.

402
00:17:08.480 --> 00:17:12.480
Um, and, you know, balancing the understanding

403
00:17:12.480 --> 00:17:13.520
and this is kind of for everyone

404
00:17:13.520 --> 00:17:17.040
that the nature of humanity is that we're never satisfied.

405
00:17:17.600 --> 00:17:19.760
And so, that comes from us, the entrepreneur,

406
00:17:19.760 --> 00:17:21.520
but also from your customers.

407
00:17:21.600 --> 00:17:23.760
You know, like, I remember when, like, I just used

408
00:17:23.760 --> 00:17:25.120
the Amazon example because it's easy.

409
00:17:25.120 --> 00:17:27.600
But like, when Amazon started to join,

410
00:17:27.600 --> 00:17:28.560
you know, prime shipping,

411
00:17:28.560 --> 00:17:29.920
it was like, oh my god,

412
00:17:29.920 --> 00:17:31.920
two days shipping is amazing, right?

413
00:17:31.920 --> 00:17:32.320
And then,

414
00:17:34.000 --> 00:17:36.160
what happened after that was, uh,

415
00:17:36.160 --> 00:17:37.360
one day shipping happened.

416
00:17:37.360 --> 00:17:38.800
And then when you get two days shipping,

417
00:17:38.800 --> 00:17:40.320
you're like, what the hell, Jeff?

418
00:17:40.320 --> 00:17:41.920
Like, where's my package?

419
00:17:41.920 --> 00:17:43.840
And then same day shipping happened, right?

420
00:17:43.840 --> 00:17:45.280
And two days feels like an attorney.

421
00:17:45.920 --> 00:17:48.960
And so, you know, can you imagine, you know,

422
00:17:48.960 --> 00:17:50.000
when they started this,

423
00:17:50.000 --> 00:17:51.760
they're like, two days shipping.

424
00:17:51.760 --> 00:17:52.400
We're done.

425
00:17:52.400 --> 00:17:53.600
You know, like, let's just,

426
00:17:53.600 --> 00:17:54.560
let's just call it a debt.

427
00:17:54.560 --> 00:17:55.360
Like, we crushed it.

428
00:17:55.360 --> 00:17:56.400
Like, we're amazing.

429
00:17:56.400 --> 00:17:57.520
We're Amazon, right?

430
00:17:58.240 --> 00:18:00.240
And then within six months,

431
00:18:00.240 --> 00:18:02.000
that just becomes the status quo.

432
00:18:02.000 --> 00:18:03.200
And so, like, I think the reason

433
00:18:03.200 --> 00:18:04.640
that we have to get better is because

434
00:18:05.440 --> 00:18:07.120
human beings are never satisfied.

435
00:18:07.120 --> 00:18:10.240
And so, what used to be amazing is now status quo.

436
00:18:10.960 --> 00:18:12.240
And so, you have to deal with

437
00:18:13.280 --> 00:18:15.280
the negativity that comes with that,

438
00:18:15.280 --> 00:18:17.280
that before, like, you can't wish, like,

439
00:18:17.280 --> 00:18:19.520
why is, why am I getting this reaction now?

440
00:18:19.600 --> 00:18:20.880
And I didn't get it six months ago.

441
00:18:20.880 --> 00:18:22.240
And it's because people adapt.

442
00:18:23.280 --> 00:18:23.920
People adapt.

443
00:18:23.920 --> 00:18:24.800
People who used to think.

444
00:18:25.440 --> 00:18:26.400
And so, what used to be,

445
00:18:26.400 --> 00:18:28.720
and so, like, your best is no longer good enough,

446
00:18:28.720 --> 00:18:30.480
because what is required is better than what you are.

447
00:18:31.120 --> 00:18:33.520
And so, I'm just trying to continue to remember that.

448
00:18:33.520 --> 00:18:36.560
And just continue to remember that it's about growth

449
00:18:36.560 --> 00:18:38.560
and that growth is painful.

450
00:18:38.560 --> 00:18:40.560
And that we asked for this or at least I did.

451
00:18:40.560 --> 00:18:43.360
So, anyways, guys, hope you guys have a sexy Saturday,

452
00:18:44.160 --> 00:18:45.680
a super productive Saturday.

453
00:18:45.680 --> 00:18:47.920
And or maybe a super restful Saturday.

454
00:18:47.920 --> 00:18:48.720
Depends on where you're at.

455
00:18:48.720 --> 00:18:49.360
But I'm going to be,

456
00:18:51.920 --> 00:18:54.000
this is going to be team no days off the next 30 days.

457
00:18:55.920 --> 00:18:57.760
I have so many things that I need to get done

458
00:18:57.760 --> 00:18:59.280
in order to watch these four projects.

459
00:19:01.440 --> 00:19:03.200
But I guarantee that gym community

460
00:19:03.200 --> 00:19:04.640
won't be much better off as well.

461
00:19:04.640 --> 00:19:06.960
So, anyways, keep being awesome.

462
00:19:06.960 --> 00:19:09.440
Thank you for tuning in for a like or a comment

463
00:19:09.440 --> 00:19:10.560
if any of this makes sense to you.

464
00:19:10.560 --> 00:19:12.240
And tag a friend if you want.

465
00:19:12.240 --> 00:19:12.960
Let's go.

466
00:19:12.960 --> 00:19:13.440
Bye!
