WEBVTT

1
00:00:00.000 --> 00:00:05.920
I made an investment that pays me $3,300 per day in profit off of a single deal that was struck.

2
00:00:07.120 --> 00:00:10.000
Welcome to the game where we talk about how to get more customers, how to make more

3
00:00:10.000 --> 00:00:13.840
customers, how to keep them longer, and the many failures and lessons we have learned along the way.

4
00:00:13.840 --> 00:00:15.520
I hope you enjoy and subscribe.

5
00:00:15.520 --> 00:00:21.280
A hundred days ago, I made an investment that pays me $3,300 per day in profit off of a single

6
00:00:21.280 --> 00:00:25.920
deal that was struck. And I told you about this at the beginning of the deal. What was going to

7
00:00:25.920 --> 00:00:31.520
happen? And so I wanted to do this as kind of a part two of what actually happened in actuality.

8
00:00:31.520 --> 00:00:35.200
For those of you who don't know me, my name's Alex Ramonesio and acquisition.com. It's a portfolio

9
00:00:35.200 --> 00:00:38.320
if a company does about $85 million a year. The reason for this channel is because I know a lot of

10
00:00:38.320 --> 00:00:41.600
people are broke and I don't want you to be one of them. All right. So one of the things that I

11
00:00:41.600 --> 00:00:45.360
like a lot is hard money lending. A big fan of it, it's private lending which is basically like you

12
00:00:45.360 --> 00:00:50.320
are the bank. And the reason I like this is because you can determine the deal structure, which means

13
00:00:50.320 --> 00:00:54.880
that you can create the upside and the downside and then it's up to the other party of whether or not

14
00:00:54.880 --> 00:00:59.600
they want to accept that. And that's valuable because if you can control a lot of the variables and

15
00:00:59.600 --> 00:01:03.920
you can you can mitigate downside risk, which if you've heard any of my stuff, the ultra wealthy

16
00:01:03.920 --> 00:01:08.560
out there, it's not about trying to hit their upside. Like everybody who's poor buys lottery tickets

17
00:01:08.560 --> 00:01:11.920
because they only think about upside, but they don't think about downside. Everybody who's rich

18
00:01:11.920 --> 00:01:15.840
who doesn't do that because they understand downside risk and how getting rich is about really

19
00:01:15.840 --> 00:01:21.600
just making fewer mistakes and letting time become an ally rather than a liability. Using time is an

20
00:01:21.600 --> 00:01:24.800
asset rather than something that is working against you. What I'm going to do is I'm going to outline

21
00:01:24.800 --> 00:01:29.680
the deal structure of of what we agreed on and then what happened. And then there was one really

22
00:01:29.680 --> 00:01:34.320
curious thing that happened that was actually awesome. And I think was probably the biggest takeaway

23
00:01:34.320 --> 00:01:39.440
from me and hopefully for you in this process. Big picture here, this was a two and a half million

24
00:01:39.440 --> 00:01:44.000
dollar note. All right. So I wired two and a half million dollars in cash to a buyer. All right.

25
00:01:44.000 --> 00:01:50.320
And the buyer went to buy a building out of foreclosure. All right. So they had a

26
00:01:50.320 --> 00:01:57.040
300 and 34 unit, which if you're like holy cow, how's it? 344 unit building to an half million.

27
00:01:57.040 --> 00:02:00.880
Hence the reason I was happy to do the deal. All right. It was also in a war zone. Like the police

28
00:02:00.880 --> 00:02:06.320
officer don't even go here. This is a deal in Memphis. And so it's 344 unit building. All right.

29
00:02:06.320 --> 00:02:10.560
It was basically condemned. There's squatters, drug dealers, you know, all sorts of stuff. Right.

30
00:02:10.640 --> 00:02:14.480
And so here, here are the, here are the risk factors, right. Which is what if I don't get the money

31
00:02:14.480 --> 00:02:18.400
back, right. Which means that I would have a building. And then how can I make sure that I get

32
00:02:18.400 --> 00:02:23.040
the money back? All right. So the first layer of defense here is guarantees. All right. So both

33
00:02:23.040 --> 00:02:28.880
of the buyers is two, two people personally guaranteed the money. All right. And they had networks

34
00:02:28.880 --> 00:02:34.320
in access of two and a half million. All right. So we had that going for us times two. Next,

35
00:02:34.320 --> 00:02:40.480
the building itself, we have the value, right. Which the question is, well, if it was condemned

36
00:02:40.480 --> 00:02:44.240
and all that kind of stuff, do we know what the value is? Like is it really worth two and a half

37
00:02:44.240 --> 00:02:49.600
million dollars? Would you ever be able to sell it? Good question. So we had three offers already

38
00:02:49.600 --> 00:02:58.000
on the building for between five million and 5.6 million. So an offer is one thing, right. But

39
00:02:58.000 --> 00:03:01.360
is there another level we can have? There was actually somebody put earnest money down,

40
00:03:01.440 --> 00:03:05.360
meaning that they had made the offer and it was accepted and they were going to put money in the

41
00:03:05.360 --> 00:03:09.200
deal. So there's earnest money of 300 K. So they had said, we want to buy it. It was these guys,

42
00:03:09.200 --> 00:03:13.920
the 5.6 guys, right. Ernest money of 300,000 in the deal, saying that as soon as you guys can

43
00:03:13.920 --> 00:03:18.160
transfer the title over to us, then great. All right. And the last thing was was to make sure that

44
00:03:18.160 --> 00:03:21.760
we were actually in the sounds minor. But this is how a lot of deals get messed up that we were

45
00:03:21.760 --> 00:03:26.880
actually on the title, right. So that means that if for some reason we do not, we do not get

46
00:03:26.880 --> 00:03:33.360
repaid, we are the first, the first, you know, the first people who have ownership or entitlement,

47
00:03:33.360 --> 00:03:38.320
rather, you know, title to the property, all right. So that there's no other leans against the

48
00:03:38.320 --> 00:03:43.360
property that we are the only ones who are going to be receiving a property if something went

49
00:03:43.360 --> 00:03:47.920
into fault, right. And so our cash was used to pay off the last person who had a lean on the home,

50
00:03:47.920 --> 00:03:52.160
sorry, on the homes of the building. And then we took over that position as preferred. And so

51
00:03:52.160 --> 00:03:56.000
this was kind of the deal structure, all right. Now this is how we got paid, all right. So these

52
00:03:56.000 --> 00:04:04.000
are the payment terms. So it was 4% per month, all right. Now 4% times 2.5 million, if you're curious,

53
00:04:04.000 --> 00:04:11.680
right, due to do is $100,000 per month, all right. So I was making $100,000 per month for the last

54
00:04:11.680 --> 00:04:17.440
three and a half months for them to hold this money. Now after the fourth month, so for some reason,

55
00:04:17.440 --> 00:04:21.040
they hadn't done this deal in four months, which it was supposed to be done in 60 days, which it

56
00:04:21.040 --> 00:04:26.560
was. And so I'll talk about that in a second, right. So if it was, if it was done in, if it took

57
00:04:26.560 --> 00:04:33.040
four plus months, the interest rate would double, all right. So then it would go to 200,000 per month,

58
00:04:33.040 --> 00:04:36.160
all right. Because then it starts to reflect that there might be more risk here, right. So I need to

59
00:04:36.160 --> 00:04:39.920
start getting compensated more for this, all right. On top of that, what we did was a two month

60
00:04:39.920 --> 00:04:45.600
minimum carry, which basically just means that even if they do the deal in 20 seconds, I still get

61
00:04:45.600 --> 00:04:50.160
two months of carry, which means minimum of 200K, I'm going to get back for just risking the two and a

62
00:04:50.160 --> 00:04:54.560
half million, which means I'm getting 8% or whatever, no matter what, just for doing this deal. So

63
00:04:54.560 --> 00:04:58.400
that's the minimum of 200K, because there's a minimum two month carry, all right. That's the key point

64
00:04:58.400 --> 00:05:05.760
here. Hey guys, real quick for those of you guys who are $100 million offer spans. I love you.

65
00:05:05.760 --> 00:05:10.960
I added in a lost chapter that has never been released. I'm releasing it now transparently. I'm

66
00:05:10.960 --> 00:05:16.160
doing that to build hype for $100 million leads. But you will have the unreleased chapter. It talks

67
00:05:16.160 --> 00:05:20.400
about your first avatar and how to segment customers to make more money. You can get it by going

68
00:05:20.400 --> 00:05:26.400
to acquisition.com forward slash leads. It's a free, an exchange for email so that I can email you

69
00:05:26.400 --> 00:05:30.160
when we launch a million dollar leads and so that you cannot miss out on it because last time I

70
00:05:30.160 --> 00:05:34.800
sold out for like eight straight weeks, really fast. So that is my way of making sure that y'all get first

71
00:05:34.800 --> 00:05:44.800
dips. Beyond that, what happened is after this deal ended up closing, here's what happened. So

72
00:05:44.800 --> 00:05:49.120
the individuals who did the deal, they flew out to see us and have a kind of like a celebratory

73
00:05:49.120 --> 00:05:52.160
dinner. This was kind of interesting. So they're like, hey, you're lawyer sent over the note.

74
00:05:52.960 --> 00:05:56.400
And it looked a little light. And I was like, what do you mean? They're like, well,

75
00:05:57.280 --> 00:06:02.960
you know, we've had the, we've had the property for 100 plus days now, right? And the note said

76
00:06:02.960 --> 00:06:10.960
275K. And I was like, huh. And they're like, yeah, I mean, that wasn't what we agreed on. We

77
00:06:10.960 --> 00:06:18.080
agreed on paying you more than that. And so this was, so here's what happened, right? So our lawyers

78
00:06:18.080 --> 00:06:22.080
messed up for lack of better terms. They just messed up when they sent the, the, the, the loan

79
00:06:22.080 --> 00:06:27.200
invoice for repayment at the end of this. And what was interesting is that this individual,

80
00:06:27.200 --> 00:06:31.040
because he's long term minded as well and also a high ultra high net worth individual. And this

81
00:06:31.040 --> 00:06:36.720
is why I think this is probably more valuable than the deal itself was like, yeah, my lawyer saw it.

82
00:06:36.720 --> 00:06:41.200
He was saying his lawyer saw it and said, yeah, let's just send the money like, and you know,

83
00:06:41.200 --> 00:06:45.440
that they made a mistake. Let's, let's move on, right? And save ourselves, you know, almost a

84
00:06:45.440 --> 00:06:49.360
hundred grand, which I'll show you in a second what the actual amount was. And he said, oh, man,

85
00:06:49.360 --> 00:06:53.440
he's like, now you can't be my lawyer anymore. And he was telling me this story over dinner. And

86
00:06:53.440 --> 00:06:58.720
it was so funny, because we both had this kind of same is, so the more deals you do with someone,

87
00:06:58.720 --> 00:07:03.520
there's a big five letter word that starts to occur, which is trust, right? The more times you

88
00:07:03.520 --> 00:07:07.680
lend someone money, the more times they pay it back as agreed upon, right? And especially if you

89
00:07:07.680 --> 00:07:14.320
have an instance where they have the opportunity to screw you over where most people would, especially if

90
00:07:14.320 --> 00:07:18.240
they think that they that you'll that you won't find out, which we might not have found out. But the

91
00:07:18.240 --> 00:07:22.640
thing is is I might have also looked at these notes a while later and been like, like if I had free time

92
00:07:22.640 --> 00:07:27.360
and been like, this is off. What is this? Right? And so anyways, he caught it. His lawyer caught it.

93
00:07:27.360 --> 00:07:32.160
His lawyer said to go forward with it anyways. He chose not to and to bring it to our attention.

94
00:07:32.160 --> 00:07:36.480
And so we obviously are not going to use our lawyer anymore. He's not going to use his lawyer

95
00:07:36.480 --> 00:07:40.400
anymore, because our guys made a stupid bone headed mistake. And that's what we pay them for.

96
00:07:40.400 --> 00:07:44.160
It's to not make these mistakes and double check these things, right? And he has made an ethical

97
00:07:44.160 --> 00:07:48.720
error, right? So mine was an error on skill. His was an error on ethics. And if you remember my how

98
00:07:48.720 --> 00:07:52.960
I picked mentors and vendors video, I talk about the three circles, right? You have the skill,

99
00:07:52.960 --> 00:07:56.720
you have the the ethical component, and then you have the hard working component. And so both these

100
00:07:56.720 --> 00:08:00.320
guys worked hard, but they didn't have this one of them didn't have the skill and the other one

101
00:08:00.320 --> 00:08:04.960
didn't have the ethics. So this is what ended up happening, all right? So 275 was the deal.

102
00:08:04.960 --> 00:08:11.440
Instead, we did the we had it was a hundred and something days or whatever. So we had 300K plus

103
00:08:12.240 --> 00:08:20.160
33, 33, 33, 33 per day until the deal was closed. All right? And so it ended up being like

104
00:08:20.160 --> 00:08:27.360
350K or something like that with decimals, right? That we got paid back plus the 2.5 million.

105
00:08:27.360 --> 00:08:35.040
All right? So we got to check back for 2.85 million. And we have trust, which is the most

106
00:08:35.040 --> 00:08:39.200
valuable thing that you can have, right? And so this is this is ultimately one of those currencies

107
00:08:39.200 --> 00:08:43.280
that people do not understand who are new to business is that trust is the most valuable thing.

108
00:08:43.280 --> 00:08:46.960
I mean, we were talking about this over dinner and he was like, you only get one name, you know what

109
00:08:46.960 --> 00:08:50.800
I mean? You only get one. You only get one name. You only get one reputation. See if I can

110
00:08:50.800 --> 00:08:54.400
not get the son of my eyes here. You only get one. And you know, we're obviously, you know,

111
00:08:54.400 --> 00:08:58.240
hoping to do bigger and bigger deals with you guys is, you know, we earn more and more trust and

112
00:08:58.240 --> 00:09:03.120
we can do, you know, $10 million deals, $50 million deals. And we'd rather have partners that we

113
00:09:03.120 --> 00:09:08.960
know we can rely on. And so it goes both ways. And so any who, this was a very valuable experience

114
00:09:08.960 --> 00:09:13.680
from me in two ways. One, obviously, because the the whole deal worked out. And for those who

115
00:09:13.680 --> 00:09:17.680
were like, why don't you run a mastermind? It's like, because I could just move the money and not do

116
00:09:17.680 --> 00:09:21.680
anything and make almost one undergrad. That is why I'm just being transparent with you guys.

117
00:09:21.680 --> 00:09:24.720
Like that's why I don't sell anything on the channel. That's why the the trainings we have when

118
00:09:24.720 --> 00:09:28.720
acquisition.com are free for all entrepreneurs and the book is 99 cents. You can get it on Amazon.

119
00:09:28.720 --> 00:09:32.240
Because I just want everyone to win. So anyways, this is the deal. A lot of people, like no one taught

120
00:09:32.240 --> 00:09:36.160
me how to do this stuff. So it was me just trying to figure this out as I go. So hopefully you can

121
00:09:36.160 --> 00:09:40.400
think through some of these variables if you ever get in that situation. And then also, I just

122
00:09:40.400 --> 00:09:45.840
was a side note here. I do have to pay 50% in taxes on this. And so that's why you need for me. I

123
00:09:45.840 --> 00:09:51.520
have to have really high returns on any kind of private lending because the the I have to realize

124
00:09:51.520 --> 00:09:56.400
those games, right? And they're not capital gains, the regular income. And so when you have that,

125
00:09:56.400 --> 00:10:01.920
I'm actually making 175 after after taxes on this deal, which, you know, in terms of percentages

126
00:10:01.920 --> 00:10:07.840
on on my original, I still want to loan that money out again, you know, again this year so that I

127
00:10:07.840 --> 00:10:11.680
can still get at least, you know, 10 or 20% return on it. That's the big deal in terms of the money

128
00:10:11.680 --> 00:10:17.360
stuff. The bigger deal was the trust and the value of having trusted partners because they are

129
00:10:17.360 --> 00:10:22.640
worth their weight in gold. And, you know, we should only be so lucky to have a handful of people

130
00:10:22.640 --> 00:10:26.480
that you can trust throughout your business career. And, you know, my hope is that from this

131
00:10:26.480 --> 00:10:32.080
channel that you are one of them in terms of in terms of yourself. And then also maybe, you know,

132
00:10:32.080 --> 00:10:36.320
you grow your business to three or five or 10 million a year and then you let us invest with you

133
00:10:36.320 --> 00:10:41.120
so we can help you grow more. So anyways, keep being awesome. Lozination. Love you. If you enjoyed

134
00:10:41.280 --> 00:10:44.720
this video hit the subscribe button. If you didn't enjoy the video, love you anyways. And I'll see

135
00:10:44.720 --> 00:10:51.840
you guys in the next video. Keep being awesome. Lots of love. Bye!
