WEBVTT 1 00:00:00.000 --> 00:00:05.440 Your competitors don't steal clients from you, right? No one steals clients. You lose clients. 2 00:00:06.160 --> 00:00:09.120 Welcome to the Jim Secrets podcast where you talk about how to get more customers, 3 00:00:09.120 --> 00:00:13.200 how to make more per customer and how to keep them longer, and the many failures and lessons 4 00:00:13.200 --> 00:00:16.800 that we have learned along the way. I hope you enjoy and subscribe. 5 00:00:18.160 --> 00:00:21.440 What's going everyone? Happy Saturday morning or whatever it is that you are listening to this? 6 00:00:22.560 --> 00:00:29.680 I wanted to, this just came to mind and I've had a bunch of recent experiences that have kind of 7 00:00:30.560 --> 00:00:37.520 really made me think about how I approach or think about competitors, quote, stealing clients, 8 00:00:38.720 --> 00:00:41.840 and kind of the reverse of that, what I'm pulling like tactical abundance. 9 00:00:42.720 --> 00:00:50.080 So over the last, I don't know, how many years I've had people in our direct space who served 10 00:00:50.080 --> 00:00:55.360 Jim Moners, et cetera, reach out because they wanted help with their businesses. 11 00:00:56.080 --> 00:01:03.840 And I believe it or not help them out with their businesses, even though they directly 12 00:01:03.840 --> 00:01:08.880 quote, compete with my business. And I kind of wanted to give you a little bit of break down 13 00:01:08.880 --> 00:01:14.400 around that. Now, if someone is publicly, you know, just asshole about me that I'm probably not 14 00:01:14.400 --> 00:01:21.120 going to help them. But for anyone else, I'm, I, I help them with their business. And I think that 15 00:01:21.200 --> 00:01:26.480 it has been one of the things that has kept me sane throughout this process. And I think you've, 16 00:01:26.480 --> 00:01:30.320 if you've been in this space for a while, any kind of the information marketing, et cetera, 17 00:01:30.320 --> 00:01:36.240 space, people come, they, they zoom up, you know, and then they poof, they're gone, right? 18 00:01:36.240 --> 00:01:41.840 And, you know, I think we've stood the test of time and we've been a very big person in this 19 00:01:41.840 --> 00:01:47.360 category, the biggest that I'm aware of for a very long period of time at this point. And so, 20 00:01:47.360 --> 00:01:50.000 I just wanted to kind of break down some of the thoughts around it. And I think that they will 21 00:01:50.000 --> 00:01:55.360 serve you from a mental health standpoint in thinking about your competitors. So, first is some 22 00:01:55.360 --> 00:02:01.280 of the beliefs that I have around this. First, you were, you don't, your competitors don't steal clients 23 00:02:01.280 --> 00:02:08.800 from you, right? No one steals clients. You lose clients, right? Just like in my opinion, no one steals 24 00:02:08.800 --> 00:02:15.040 your wife. You lose your wife. Your wife becomes open or your spouse, whatever becomes open to 25 00:02:15.040 --> 00:02:20.880 the possibility of entertaining someone else, right? They become open to the possibility during 26 00:02:20.880 --> 00:02:27.120 some instance or instances that amount during your relationship with them. There have probably been 27 00:02:27.120 --> 00:02:31.200 times in your relationship with your spouse where if someone came onto you, you were just like, 28 00:02:31.840 --> 00:02:35.840 I have like, no, I'm not open for business. Like nothing wrong with you. I'm sure you're a great 29 00:02:35.840 --> 00:02:42.480 person. I just like, I'm in. Like I'm, I'm not on the market. I'm not for sale, right? And I think 30 00:02:43.360 --> 00:02:46.480 that if you think about your customer relationship, and I think all relationships are like this, 31 00:02:47.440 --> 00:02:53.120 in that same context, it allows you one to have a lot more power in your own business and two, 32 00:02:53.120 --> 00:03:01.920 to just stop all of the mindless, needless worrying that that comes with managing lots of 33 00:03:01.920 --> 00:03:04.720 relationships, right? Because that's ultimately what we're doing is we're building a relationship at 34 00:03:04.720 --> 00:03:09.040 scale. When you have a service-based business, you're having a relationship with your customers at 35 00:03:09.040 --> 00:03:14.080 scale and trying to replicate yourself and your beliefs in how you act and how you want to 36 00:03:14.080 --> 00:03:18.960 treat your customers with staff who are less incentivized than you are, right? Everyone is intrinsically 37 00:03:18.960 --> 00:03:26.640 less incentivized than you are to help your customers, right? And so I think it's one of the most 38 00:03:26.640 --> 00:03:34.320 freeing things in the entire world to help someone who in most people's minds would be a direct 39 00:03:34.320 --> 00:03:42.560 competitor. And I can tell you that the more times I have done this, one, the the amount of 40 00:03:42.560 --> 00:03:47.280 awe and shock that you get from the person who you are helping of like, are you helping me? Like, 41 00:03:47.280 --> 00:03:53.280 I don't, I don't get it. It fundamentally shifts how they view the world when you help them, 42 00:03:54.080 --> 00:03:58.560 when you don't have a quote vested interest in them succeeding, right? And anyways, 43 00:03:58.640 --> 00:04:05.760 you have a, you have a correlate, you have a direct or what most people will consider an inverse, 44 00:04:08.080 --> 00:04:12.000 what do you call it, incentive to help them, right? You'd be incentivized to not help them and have 45 00:04:12.000 --> 00:04:20.480 them go down. But it just hasn't been my experience because what happens is one, more and more people 46 00:04:20.480 --> 00:04:25.520 are like, you know what? That guy is legit. You know, like he really actually wants to help. And 47 00:04:26.480 --> 00:04:31.760 if you do genuinely believe in your mission of helping your client, if you really want to help, 48 00:04:32.640 --> 00:04:36.400 I mean, because I hear it all the time, Jim, I was like, I want to help a million people lose weight. 49 00:04:36.400 --> 00:04:40.080 I'm like, do you think realistically in the next year you're going to help a million people lose weight? 50 00:04:40.080 --> 00:04:44.240 Do you think in five years of a million people lose weight? Probably not. So if you helped 51 00:04:44.240 --> 00:04:48.640 somebody else who's probably has a pretty similar mission to you, do you think that net positive 52 00:04:48.640 --> 00:04:53.120 it's going to be a good or a bad thing? You're probably just going to help more people. And you'll 53 00:04:53.120 --> 00:04:56.640 build a relationship with someone else who also actually struggles with, believe it or not, 54 00:04:56.640 --> 00:05:00.320 the same things you do, right? And if, and what happens is you start creating these rest 55 00:05:00.320 --> 00:05:04.000 appropriate relationships where both of you get better, right? And then all it does is just 56 00:05:04.000 --> 00:05:09.520 elevate the bar and the people who want to have a more scarcity mindset continue to isolate themselves 57 00:05:09.520 --> 00:05:15.200 onto their islands. And the communal whole always grows better than an individual period, right? 58 00:05:15.200 --> 00:05:20.800 The Jimler's community is far more valuable than I on on my own could ever create anything, right? 59 00:05:20.800 --> 00:05:25.200 It's just because as a community, we can test at such a faster rate and we can innovate at such 60 00:05:25.200 --> 00:05:29.680 a faster rate that if you're not in that community, you're at a fundamental disadvantage. 61 00:05:30.480 --> 00:05:34.960 And so it works with any type of business, right? Like it's not just, you know, the info business 62 00:05:34.960 --> 00:05:39.600 or not just the gymnast, but any business. And I'm just saying like right now, I'm actually 63 00:05:39.600 --> 00:05:43.440 prioritizing, so this may sound crazy to everyone, but I'm actually prioritizing helping a lot of 64 00:05:43.600 --> 00:05:51.680 other people who are in the gym space who serve gyms because, I just because, you know, we've 65 00:05:52.560 --> 00:06:00.320 we've made more than multiple lifetimes worth of wealth. And I just can tell you that the more 66 00:06:00.320 --> 00:06:07.360 abundant my thought processes around this, the more money I make. And also just like the better I 67 00:06:07.360 --> 00:06:11.760 feel, like I can look in the mirror and be like, I really do believe in this mission of saying that 68 00:06:11.760 --> 00:06:16.640 we're trying to help police, you know, small business owners just do better because it's hard 69 00:06:16.640 --> 00:06:20.560 to say that. And then at the same time, when you have a direct way of helping another group of 70 00:06:20.560 --> 00:06:25.040 business owners that you're not going to help. And, you know, one of the things is like understanding 71 00:06:25.040 --> 00:06:31.040 how big the like freaking pie is, like the pie's huge. You know, when I hear even, I mean, 72 00:06:31.040 --> 00:06:36.880 even in this group, you know, they're in this in this free group, like people say, what if there's 73 00:06:37.360 --> 00:06:42.000 other other gyms using gym launch in my neighborhood? Well, one, if you're not one of them, 74 00:06:42.000 --> 00:06:48.320 then you're at a fundamental disadvantage. Number one, number two, there's also like 500 other 75 00:06:48.320 --> 00:06:52.960 gyms that aren't using it. So would you rather be one of the six that is or would you rather not, 76 00:06:52.960 --> 00:06:56.160 you know what I mean? And what ends up happening is that the six that are just end up keeping 77 00:06:56.160 --> 00:07:01.280 more customers and serving them better and ultimately making a more profound impact. And so 78 00:07:02.240 --> 00:07:09.520 in thinking about that, I guess, I'm trying to give like, it's like tactical abundance, it's like 79 00:07:09.520 --> 00:07:14.000 you only lose customers. No one steals them from you. Stop thinking that anyone steals your 80 00:07:14.000 --> 00:07:21.680 customers. Like no business has had any impact on the growth of gym launch whatsoever. 81 00:07:22.480 --> 00:07:27.840 New guy starts up, steals, steals word for word, copies and paste, everything that we have at 82 00:07:27.840 --> 00:07:32.400 the gym launch. Are they as big as gym launch? No, because they don't have the skills to build that, 83 00:07:32.400 --> 00:07:36.560 right? Because if that's if that's the mind space that you're operating out of, you're never going 84 00:07:36.560 --> 00:07:42.240 to be, right? And that kind of be us from that, right? And so like it's like the only way to win is to 85 00:07:42.240 --> 00:07:46.720 just kind of realize that it's not about you and that there's a much bigger game of foot, right? 86 00:07:46.720 --> 00:07:51.600 There's a much bigger game. And like I even have this conversation because I've just recently had 87 00:07:51.600 --> 00:07:56.240 this conversation with probably 10 different people who are gym agencies, gym gurus, things like 88 00:07:56.320 --> 00:08:00.000 that. And like I've had on almost all of them the same moment where they're like, 89 00:08:00.720 --> 00:08:06.080 dude, I can't believe you're helping them. And I'm like, dude, I don't like, there's enough, 90 00:08:06.080 --> 00:08:11.360 there's enough gyms, there's enough gyms that need help that we can all pitch in, right? 91 00:08:11.360 --> 00:08:16.960 The market's huge. It's so much bigger than you think it is. And me as probably the biggest 92 00:08:16.960 --> 00:08:22.480 player in the space, I'm telling you, we're a tiny droplet in the ocean of help that is needed. 93 00:08:22.480 --> 00:08:28.560 The supply of help that I can provide is still so limited compared to the demand that exists 94 00:08:28.560 --> 00:08:35.200 for gym owners or any business owner that needs help, right? And it would be egotistical of 95 00:08:35.200 --> 00:08:39.520 me to say every single person is going to be attracted to my style, my candor, my message, 96 00:08:39.520 --> 00:08:45.200 and kind of who I am, right? Like I am somewhat polarizing and partially by design from Marketing 97 00:08:46.000 --> 00:08:51.760 standpoint, because I want to attract people who are willing to grind, or willing to hustle, 98 00:08:51.760 --> 00:08:55.680 or willing to roll their sleeves up. You know, like I'm taking sales calls for something right now 99 00:08:55.680 --> 00:09:01.040 that makes zero financial sense for me to do. But I'm doing it because that's what I believe in, 100 00:09:01.040 --> 00:09:05.760 right? I tell everyone in our community, you should sell it first, you should get on the phone first, 101 00:09:05.760 --> 00:09:10.480 you should work chat, you should work intercom, this is a my company, right? I know that because I do 102 00:09:11.200 --> 00:09:17.520 it, right? And then that way I have absolute conviction in understanding the problems that each 103 00:09:17.520 --> 00:09:21.920 of the positions that are in my company have, any executive that wants to start at Zappos, 104 00:09:21.920 --> 00:09:26.480 which is a billion dollar plus, you know, shoe company that Amazon owns, they have to start by 105 00:09:26.480 --> 00:09:31.440 working frontline customer service for two weeks. Super highly paid executives, you know, million 106 00:09:31.440 --> 00:09:36.160 dollar plus, multi million dollar plus executive stock options, bonuses and all that stuff, 107 00:09:36.160 --> 00:09:43.040 starting at a frontline job so that they can understand how it really works. And so they can make 108 00:09:43.040 --> 00:09:50.720 decisions based on reality, not their theoretical share mindset. And so I guess, I guess I say that to 109 00:09:50.720 --> 00:09:57.600 say, I try and have that messaging because that's what we want to attract. But there are people 110 00:09:57.600 --> 00:10:03.280 who are not attracted to that, like do the boring work, do the repetition, grow or die, speed is 111 00:10:03.280 --> 00:10:08.160 king. You know, I mean, violence is the answer. Like that's how I roll because that's what I believe 112 00:10:08.160 --> 00:10:13.440 works best in the people who vibe with that, stay in our community and continue to succeed, right? 113 00:10:13.440 --> 00:10:18.720 And there are people who have come into our world and been like, I'm not about that, right? I want 114 00:10:18.720 --> 00:10:23.920 to, I want to, I want to, I want to, I want to have balance. I want to, I want to have this 115 00:10:23.920 --> 00:10:30.960 people moral lifestyle thing. That's amazing. That is just not how I do business, right? Not to say 116 00:10:30.960 --> 00:10:34.880 that you can't, not to say that you can't use the systems and people, you know, we, we talk about 117 00:10:34.880 --> 00:10:39.200 that in the sales, I was like, I don't see you can't, like instead of making an extra 200,000 year, 118 00:10:39.200 --> 00:10:43.280 maybe you make an extra 80 and you're cool with that. And that's a trade-off that you understand 119 00:10:43.280 --> 00:10:50.880 you are making. Most of the nation real quick, if you are a business owner that has a big old 120 00:10:50.880 --> 00:10:56.080 business and wants to get to a much bigger business, going to $50, $100,000 plus, we would love to 121 00:10:56.080 --> 00:11:00.320 talk to you. And if you like that and would like to hear more about it, go to acquisition.com 122 00:11:00.320 --> 00:11:04.720 and you can plan anywhere on the page and talk to one of our team and see if we can help you get there. 123 00:11:07.680 --> 00:11:12.400 Right? And so the thing is that there are other people, there are other agencies, there are other 124 00:11:12.400 --> 00:11:16.400 gym gurus, there are other whatever's, right? And I'm using the word guru loosely as much as, 125 00:11:16.400 --> 00:11:20.160 what's so funny is that there's, there's some of you people were like, I'm anti-guru, I'm like, 126 00:11:20.160 --> 00:11:24.560 if you sell information on how to improve a business, you would be categorized as a guru. 127 00:11:24.640 --> 00:11:29.600 So you can lament the name, but as to be fair, when I got into the business, I think one of my, 128 00:11:29.600 --> 00:11:33.600 my first ads was stop believing gurus. I'm those like one of my first ads and I just one of 129 00:11:33.600 --> 00:11:36.880 this huge rant and I actually did really well for a long time. The thing is just like at the time, 130 00:11:36.880 --> 00:11:42.240 I was really like, I just had this, this like, you know, ah, like let me, let me go beat the, beat the 131 00:11:42.240 --> 00:11:47.680 world kind of mentality. And I think it's really shifting the mentality for beating everyone to 132 00:11:47.680 --> 00:11:53.440 saving everyone. And believe me, I'm no fucking savior, I'm not at all. But in terms of your 133 00:11:53.440 --> 00:11:58.400 mind space of like, am I really trying to help or am I trying to win? And I think that as we've, 134 00:11:58.400 --> 00:12:04.880 as time has gone on and I feel like my head space has improved, it's really like, how can I help 135 00:12:04.880 --> 00:12:11.360 it? And the reality is that I can't. And so if I can help other people that can help people, 136 00:12:11.360 --> 00:12:16.320 then I'm still helping those people indirectly and that's good enough for me. Because like I said, 137 00:12:16.320 --> 00:12:20.000 there are people who are not attracted to me. There are people who are attracted to a female 138 00:12:20.560 --> 00:12:26.000 avatar, right? Somebody who's a female guru because that's more what they vibe with. 139 00:12:26.000 --> 00:12:31.120 There are people who are more like, hey, I travel all the time. And this is my, this, this is, 140 00:12:31.120 --> 00:12:35.040 this is what I'm attracted to. I'm like, cool, be attracted to them. That's fine. You know what I mean? 141 00:12:35.040 --> 00:12:39.120 Like you're going to attract and repel and you can't go vanilla in the middle because then 142 00:12:39.120 --> 00:12:43.760 you're just not being true to who you are. And so I think it's like, be you. You'll attract the 143 00:12:43.760 --> 00:12:48.400 people who are right for you from a psychographic standpoint, not just demographics. It's not like, 144 00:12:48.400 --> 00:12:52.800 who's your client? Woman who are trying to lose weight. If you really look at your best clients, 145 00:12:52.800 --> 00:12:58.960 they have psychological beliefs. They have values that are probably aligned with yours. And that is 146 00:12:58.960 --> 00:13:05.280 why they truly stay, right? And so big picture, if you want to, if you help a competitor out, 147 00:13:05.280 --> 00:13:10.640 you're not even really detract them from your business because they probably have a somewhat 148 00:13:10.640 --> 00:13:18.240 different belief set value set than you do. And that's okay. But to help them get better results 149 00:13:18.240 --> 00:13:22.160 for their clients or help them retain their clients better, like the only thing that all of us 150 00:13:22.160 --> 00:13:27.600 are competing against is the couch is doing nothing. Like the biggest winner in the marketplace in 151 00:13:27.600 --> 00:13:33.760 any market, B2B, B2C, whatever is apathy is doing nothing. And if you can shift your mindset to 152 00:13:33.760 --> 00:13:38.400 where it's like all of us are together, all gym owners are united in the fact that we're trying 153 00:13:38.400 --> 00:13:42.800 to beat the couch. We're trying to beat doing nothing. We're trying to beat staying at home and 154 00:13:42.800 --> 00:13:45.920 not showing off your appointment. We're trying to beat you saying no that you can't commit to 155 00:13:45.920 --> 00:13:49.600 something right now. We're all trying to beat that together, right? If you can shift your 156 00:13:49.600 --> 00:13:54.880 perspective from that, I guarantee you that you will have so much better headspace and life and 157 00:13:54.880 --> 00:14:00.000 just energy that it's been, it's been a really profound change for me. And now that I've actually 158 00:14:00.000 --> 00:14:05.760 been leaning into this in, in it's, it's been really rewarding for me and believe it or not, 159 00:14:06.640 --> 00:14:12.000 I make the same amount of money as I did before. Oh, right. But I feel a whole lot better, 160 00:14:12.000 --> 00:14:15.680 right? And so if you have these kind of, you know, animosity relationships like, 161 00:14:19.200 --> 00:14:26.560 I don't know if I'm going to share that. I won't. But let's say that you had a trainer, 162 00:14:26.560 --> 00:14:33.280 right, at your gym. And they say, you know what, I'm out, right? And they leave and they take 163 00:14:33.280 --> 00:14:38.160 customers from you, right? Your first gut reaction is to pace is to be like, screw that guy, 164 00:14:38.160 --> 00:14:45.200 hate that. He took my client, right? Now, mind you, you lost him or her to the same degree 165 00:14:45.200 --> 00:14:49.600 that you lose a client, right? Or that person grows and eventually gets to the point where they're 166 00:14:49.600 --> 00:14:52.960 they're like, this isn't, you know, I've evolved. I've grown. I've learned all the things 167 00:14:52.960 --> 00:14:58.240 that you've taught me. And I think that I'm ready for the next chapter. If you can have, 168 00:14:58.240 --> 00:15:03.280 if you can have the conversation and say, I want to help you start a gym to your trainer. 169 00:15:04.240 --> 00:15:11.760 I want to help you. I guarantee you that the entire dynamic of your world will change the thoughts 170 00:15:11.760 --> 00:15:16.000 that consume you because believe it or not, when that trainer leaves, right? And they have a negative 171 00:15:16.000 --> 00:15:20.880 experience and then they start smashing you and talking shit and all this stuff, right? Versus you 172 00:15:20.880 --> 00:15:24.960 being like, dude, you're opening. Dude, let me help you evolve things that I struggled with 173 00:15:24.960 --> 00:15:31.680 early on. So you don't have to go through that. The whole dynamic will change. A, B, by the way, 174 00:15:31.680 --> 00:15:35.600 all the shit talking that they're going to do against you is going to go, I'm just, I mean, 175 00:15:35.600 --> 00:15:38.400 unless they're an absolute psychopath. And you're gonna be like, no, my trainer was a psychopath. 176 00:15:38.400 --> 00:15:42.080 Well, you hired him and they worked for you for a while. So maybe, maybe not. Maybe it's just 177 00:15:42.080 --> 00:15:45.840 a situation. Who knows? But let's just pretend that they're a normal person. They just have 178 00:15:45.840 --> 00:15:50.160 incentives that are always self-interested and you being a smart versus owner want to align 179 00:15:50.160 --> 00:15:53.520 yourself with people's selfish incentives because believe it or not, people will always act on 180 00:15:53.520 --> 00:15:58.080 their own self-interest. And if you do that and you always align with that, then you will, you will 181 00:15:58.080 --> 00:16:01.760 be so much better served in your life. And so you have this conversation with this trainer and say, 182 00:16:01.760 --> 00:16:05.440 cool, how can I help you win? Right? How can I help you? Do you have any people who are overweight 183 00:16:05.440 --> 00:16:09.440 here? Like, we should work together. You know, I mean, there's so many people who are overweight 184 00:16:09.440 --> 00:16:13.280 and you help. Like, if both of us are working to try and grow and improve, then we're both going 185 00:16:13.280 --> 00:16:15.760 to improve it a faster rate because I can use some of the things you make, you can use some of the 186 00:16:15.760 --> 00:16:23.600 things I make. And we're going to grow together. Right? Versus having this, this really scarcity 187 00:16:23.600 --> 00:16:28.800 mindset, you getting in, you know, either A, having them should talk to you and then you should 188 00:16:28.800 --> 00:16:34.720 talk back, which I strongly strongly advise against. Like, the best road is to just not, not engage 189 00:16:34.720 --> 00:16:38.800 that has been my experience this whole time. It's just don't engage because all people are going to 190 00:16:38.800 --> 00:16:42.560 see is you looking petty. That's it. And all they're going to sit, they're not going to remember what 191 00:16:42.560 --> 00:16:46.480 the conversation was about. They're just going to remember that you were petty. And then the second 192 00:16:46.480 --> 00:16:52.560 is that if you, if you do the, if you decide not to do anything. So one is you are petty and respond, 193 00:16:52.640 --> 00:16:58.160 terrible decision. Option two is you don't respond at all. Option three is you rise truly above 194 00:16:58.720 --> 00:17:02.000 and you help the person, even though most people would think that they were wronged you. 195 00:17:02.640 --> 00:17:06.080 And I think that it has been one of, it's literally been one of the most rewarding things for me 196 00:17:06.080 --> 00:17:10.800 in terms of character growth that I've ever done. And so I just wanted to share that with you because 197 00:17:10.800 --> 00:17:16.000 it's been, it's been, it's been really transformative. It really has been. It's been, it's, it's, it's, 198 00:17:16.000 --> 00:17:22.480 I would even dare say it's been healed to help people that you would once think were people who are 199 00:17:22.480 --> 00:17:31.120 against you. And so that's, that's my, that's my tactical abundance for you is one A, never talk 200 00:17:31.120 --> 00:17:38.080 shit. B, apathy, if you, if you can't help, then don't try and lash out. But if you can get into 201 00:17:38.080 --> 00:17:43.760 the space where you can help people, right, who are, who are in your mind, quote, stealing your 202 00:17:43.760 --> 00:17:48.960 customers? A, they're, they're not. You're losing them. But you can actually work together and then 203 00:17:49.600 --> 00:17:55.040 accomplish the supposed mission that you said you have because we are so small compared to the 204 00:17:55.040 --> 00:18:00.720 need, your ability to supply help to the world of helping people lose weight, giving your capacity 205 00:18:00.720 --> 00:18:06.720 in terms of your employees and your square footage and your everything is so limited compared to 206 00:18:06.720 --> 00:18:11.920 the demand that all we should be working on is how can we do it better so that we don't lose people, 207 00:18:12.000 --> 00:18:17.280 right, so that we can all collectively work against the couch, so we can collectively work against 208 00:18:17.280 --> 00:18:22.480 apathy. And I think that if you can reframe that, it will, it will really fundamentally change 209 00:18:22.480 --> 00:18:29.360 your life. And so that's just, it's been on my mind, I've had, I think, 10, maybe 15 conversations 210 00:18:29.360 --> 00:18:36.480 with GMHGT's and gurus over the last month or so with people getting involved with Alan and 211 00:18:36.640 --> 00:18:41.280 whatnot that we're going to be rolling out. And I'm like, I just want to help you. I'm going to 212 00:18:41.280 --> 00:18:44.320 help you grow your business. I'm going to show you how we market. I'm going to show you how, 213 00:18:44.320 --> 00:18:47.120 how we retain customers. I'm going to show you how we serve people better. I'm going to show you 214 00:18:47.120 --> 00:18:51.760 how we can help your gyms increase their average client value. And they're like, why are you doing 215 00:18:51.760 --> 00:18:58.080 this? And it's just like, because like, it's just, there's, I just rather everyone win. I really would, 216 00:18:58.080 --> 00:19:02.240 I genuinely would. And it's been, it's honestly been some of the most healing stuff that I've ever 217 00:19:02.640 --> 00:19:08.320 gone through. So that's my, that's my two cents for everyone. I hope, I hope it was someone valuable 218 00:19:08.320 --> 00:19:12.720 for you. Hopefully there's, maybe there's someone in, in your heart that you harbor regrets or, 219 00:19:12.720 --> 00:19:17.040 you know, anger or poison against, but the thing is, it's like, it only hurts you. And I think 220 00:19:17.040 --> 00:19:20.720 that's been one of the biggest revelations. It's like, you just being angry, it only hurts you. 221 00:19:20.720 --> 00:19:25.120 It doesn't hurt anybody else. And so, I think this is probably one of the most healing things 222 00:19:25.120 --> 00:19:30.240 that I've done. And I'd strongly recommend it. So anyways, have an amazing day, guys. Hope you 223 00:19:30.240 --> 00:19:34.880 have a great Saturday. Hope you're crushing sales, taking names, taking credit cards, and saving 224 00:19:34.880 --> 00:19:43.840 lives, or at least helping. Alright, be easy. Bye!