WEBVTT 1 00:00:00.000 --> 00:00:07.280 Good morning, everyone, and welcome to today's episode of how to not get buttered about your competitors copying your stuff 2 00:00:07.680 --> 00:00:11.720 So I'm actually super pumped for this one. That's why he said coming in hot 3 00:00:11.720 --> 00:00:16.960 I had a message last night from a gem on earth who you know is in his inner program and 4 00:00:17.560 --> 00:00:23.920 He was like dude. These guys are using all your copy. They're using all your sales stuff and they're claiming credit for it 5 00:00:24.640 --> 00:00:28.040 And they're like they're not even giving you any credit, right and 6 00:00:29.040 --> 00:00:31.040 I just 7 00:00:31.040 --> 00:00:40.560 I can't I can't even express to you the apathy that I had in response to the to the message that I got and it's and that's something that has taken me a long time to build 8 00:00:41.480 --> 00:00:43.480 And to get to the point where like I actually 9 00:00:44.320 --> 00:00:47.800 don't get upset about this stuff anymore at all and 10 00:00:48.680 --> 00:00:53.200 Which means that I get I have now able to like keep a hundred percent of my attention and I want to show you 11 00:00:53.800 --> 00:00:57.160 Exactly how I got there because when I started with my gyms 12 00:00:57.160 --> 00:01:03.720 I would get so upset about people using my copy people copying my landing pages people using my ads 13 00:01:03.960 --> 00:01:09.720 People stealing our meal plans and then like I'd see our plan down with the guy down the street people you know 14 00:01:09.720 --> 00:01:16.680 Shopping us and like seeing what we're doing for our programs and then like modeling and on their side like I used to get so upset about this stuff 15 00:01:16.680 --> 00:01:20.600 Like I would lose sleep over it, right and the reality is 16 00:01:21.600 --> 00:01:24.440 You don't matter. It doesn't matter 17 00:01:25.160 --> 00:01:27.480 The ideas are not yours 18 00:01:28.040 --> 00:01:35.960 Typically because any time I think that I have an original idea you can probably find someone before you who has thought of it 19 00:01:35.960 --> 00:01:43.200 Right and like the ideas for the sales and marketing and all the stuff that we have like I learned things 20 00:01:43.200 --> 00:01:47.360 You know, I mean like I read day in Kennedy. I read all Russell stuff 21 00:01:47.360 --> 00:01:50.600 I read you know, I mean like as you know as Zillian books on sales 22 00:01:50.600 --> 00:01:54.000 I read you know Jordan Balfour stuff through Cardone's training like you know 23 00:01:54.000 --> 00:02:00.000 I mean like there's so many influences on what create anything that's a like say like this is all mine 24 00:02:00.000 --> 00:02:05.840 It's like dude nothing is yours nothing's anyone's you know and so to get super buttered about it 25 00:02:05.840 --> 00:02:13.160 It's just like it's just not worth the time and a fun thing to note is that it has literally never affected our bottom line 26 00:02:13.240 --> 00:02:18.320 We have literally never made less money because people are copying us in fact 27 00:02:18.680 --> 00:02:25.040 The more people copied us the more money we made for multiple reasons one because the more people who are copying you 28 00:02:25.040 --> 00:02:27.560 It means that you're actually good, right? 29 00:02:27.560 --> 00:02:31.960 It means that you have something that is worthy of copying if people are not copying 30 00:02:32.160 --> 00:02:36.920 You should be worried because you're not good, right? Like that's it, right? 31 00:02:36.920 --> 00:02:41.980 Like Apple made the iPhone and then Samsung made the Galaxy Tab like 32 00:02:42.980 --> 00:02:49.180 Copping is competition and so that's why speed and innovation matter so much is because you have to stay ahead 33 00:02:49.180 --> 00:02:50.980 It means that you can never rest on your laurels 34 00:02:50.980 --> 00:02:56.980 You have to continue to crush it and improve and improve and improve and like like 30 years ago 35 00:02:57.340 --> 00:03:01.040 People used to you might remember this when you would go buy something at the store 36 00:03:01.060 --> 00:03:07.620 Your dad or your mom would open it up and check it to make sure that it wasn't broken because getting something from the store 37 00:03:07.620 --> 00:03:13.540 That was not broken was considered a win nowadays if you got something from the store that was broken 38 00:03:13.540 --> 00:03:16.860 You would be like up in arms about how upset you were about this 39 00:03:16.860 --> 00:03:21.820 That's because manufacturing is improved and it's because like competition continues to get fair share and fair sir 40 00:03:21.820 --> 00:03:23.660 Because we need to innovate as business owner 41 00:03:23.660 --> 00:03:27.140 So if you think you're going to make something and people aren't going to copy you 42 00:03:27.700 --> 00:03:30.500 Then like you just don't live in reality, right? 43 00:03:30.900 --> 00:03:37.180 And what's what's comforting to me is to know that if someone copies me, right? 44 00:03:37.700 --> 00:03:43.140 Like we don't really copy people. I'll just be straight with you because like we're busy like making shit, right? 45 00:03:43.700 --> 00:03:48.900 But if someone's copying me in my mind, they don't have the skills to win 46 00:03:49.340 --> 00:03:54.220 Right, they don't have the skills to win because they don't know how to innovate, right? 47 00:03:54.220 --> 00:03:56.220 And so like they will always be behind 48 00:03:56.900 --> 00:04:00.380 So it doesn't really matter and the reality is that 49 00:04:01.260 --> 00:04:06.340 Right now, I don't think our team could even take the more growth than we already have going on in the business 50 00:04:06.460 --> 00:04:13.540 Right, the bottleneck is me the bottleneck is our infrastructure the bottleneck is how many people we have to service customers 51 00:04:13.540 --> 00:04:19.620 That's the bottleneck like if if all of a sudden every single person's clients of every copycat that I had came to us 52 00:04:19.620 --> 00:04:21.620 It would probably crush us you know what I mean 53 00:04:21.620 --> 00:04:26.700 And so like the reality is like we are always the bottleneck to our business 54 00:04:26.700 --> 00:04:32.620 Some competitors not stealing your business the reason your business is where it is because you have other bottlenecks in your business 55 00:04:32.620 --> 00:04:39.540 Not around your business, but in your business that are causing your business to not grow the way you want to or whatever right so like it just 56 00:04:41.980 --> 00:04:43.780 It's like we don't matter 57 00:04:43.780 --> 00:04:49.260 You know what I mean and like on some weird level. I'm happy about the fact that at least 58 00:04:49.700 --> 00:04:52.860 These fake gurus and mama's basement gurus who are taking our stuff 59 00:04:53.380 --> 00:04:56.620 At least their clients are getting something now, you know what I mean? 60 00:04:56.620 --> 00:04:59.260 Like I actually feel weirdly okay 61 00:04:59.780 --> 00:05:03.580 Oddly about the fact that I'm like at least these guys are getting something that works 62 00:05:03.580 --> 00:05:05.660 I mean, it's definitely our outdated shit 63 00:05:05.660 --> 00:05:10.820 You know what I mean, but like at least it's at least it's better than what they were getting before which is fluff and air 64 00:05:10.820 --> 00:05:14.780 And so on some level like it depends on what your mission is you know 65 00:05:14.780 --> 00:05:20.700 And even if you're like I really want to make everyone healthy which hopefully is right like if some guy down the street 66 00:05:20.700 --> 00:05:23.780 Is using like your stuff and like people get healthier 67 00:05:24.660 --> 00:05:28.860 Great he's not the limit to your business anyways the reason your business is where it is 68 00:05:28.860 --> 00:05:32.700 It's because your leadership isn't you know where it needs to be you're not good at managing details 69 00:05:32.700 --> 00:05:36.780 You're not good at being consistent. You don't mean like those are the things that are actually gonna make your business growing 70 00:05:36.780 --> 00:05:40.900 Be consistent and be profitable, right? It's not whether he has a boot camp 71 00:05:40.900 --> 00:05:45.060 You know, I mean that has a same structure to you or he's using your meal plans or shit 72 00:05:45.060 --> 00:05:47.540 Even if he's using your copy it doesn't matter, right? 73 00:05:47.540 --> 00:05:52.580 It's whether your person's working the leads or they're closing the sales like you don't matter in this equation 74 00:05:54.500 --> 00:06:02.300 Hey guys, love that you're listening to the podcast if you ever want to have the video version of this which usually has more effects more visuals more graphs 75 00:06:02.300 --> 00:06:07.020 You know drawn out stuff sometimes it can help hit the brain centers in different ways 76 00:06:07.020 --> 00:06:12.540 You can check on my YouTube channel. It's absolutely free to check that out if that's what you are into and if not keep enjoying the show 77 00:06:14.940 --> 00:06:21.940 And so you know the next thing that always comes up is people are like you know like you should sue those guys right like 78 00:06:24.780 --> 00:06:32.380 I have sued someone it took a year and it cost like it cost money which I don't like that didn't really matter 79 00:06:32.380 --> 00:06:37.820 But it cost so much time and attention that I was like this is just not worth it 80 00:06:37.820 --> 00:06:45.140 If I took all of the time and attention for how much I make per hour with the time and attention that I have now that I could invest in the business 81 00:06:45.140 --> 00:06:50.980 I will make a higher return on my time and also just not have this huge negative cloud in my life 82 00:06:51.220 --> 00:06:55.380 You know what I mean? And so for everyone is like well, I'm gonna get lawyers involved like 83 00:06:56.460 --> 00:06:59.260 If you want your life to be about lawyers then by all means go for it 84 00:06:59.260 --> 00:07:01.220 You know what I mean like we have an entire law firm 85 00:07:01.220 --> 00:07:04.660 They do all of our compliance stuff and when we need the lawyers 86 00:07:04.660 --> 00:07:08.940 We you know call the lawyers and then they start attacking people you know what I mean like we do that but like 87 00:07:09.460 --> 00:07:11.460 I'm telling you for most people who are on here 88 00:07:11.460 --> 00:07:16.980 It is just going to destroy your life and take up all of your attention and I guarantee you your business will be worse off 89 00:07:17.700 --> 00:07:21.940 Nine times out of ten for me doing this. You're not going to win some major losses 90 00:07:21.940 --> 00:07:27.460 You know what I mean like and if you do then it's like you're gonna have to spend all your money and all your resources to do that for a long period of time 91 00:07:27.460 --> 00:07:30.260 Which means your gym is probably gonna back you don't I mean like so 92 00:07:30.940 --> 00:07:34.620 Like the big points here is that if someone copies you great 93 00:07:34.620 --> 00:07:36.940 It means your shit is good actually congratulations 94 00:07:37.500 --> 00:07:42.060 Second everyone is going to copy you because that is competition if you're actually good 95 00:07:42.420 --> 00:07:49.580 Third it means that speed and innovation are king speed is currency. That's why speed matters right like how like here's a fun 96 00:07:49.580 --> 00:07:55.780 Here's a fun one to think about it has taken these guys the ones who are now our copycats right to 97 00:07:56.260 --> 00:08:01.980 Effing years to finally copy it. I'm like what took you so long 98 00:08:02.420 --> 00:08:09.500 Like what have you been doing you know what I mean like having an inferior product for two years getting your shit stomped in by someone who was new 99 00:08:09.740 --> 00:08:14.340 You know what I mean like like what have you been doing you don't mean sitting on your ass? 100 00:08:14.580 --> 00:08:19.300 It's just like and so like like I know how long it takes them to do stuff 101 00:08:19.300 --> 00:08:22.380 They didn't even have to innovate it and we took it to two years to copy it 102 00:08:23.180 --> 00:08:25.180 Whatever you know what I mean like 103 00:08:25.740 --> 00:08:27.740 Okay next like 104 00:08:28.100 --> 00:08:30.980 Their copying does not affect your business 105 00:08:31.700 --> 00:08:39.140 You affect your business the bottleneck is you is not then I have literally never made less money because of someone else copying our stuff 106 00:08:39.500 --> 00:08:46.100 And it is always when we were making the most money that people copy our stuff because it is actually good right you know what I mean and so 107 00:08:46.780 --> 00:08:53.540 Like and and and the ramification of all this stuff is what are you gonna do right what what are your options? 108 00:08:53.900 --> 00:08:56.620 There's two options you can either 109 00:08:58.140 --> 00:09:03.460 Continue to play the game and realize that anyone who copies you is apparently second 110 00:09:03.860 --> 00:09:09.040 Because they are copying you which means you are the leader which is where you want to be right? 111 00:09:09.040 --> 00:09:12.820 And so you can either do and continue to do the things that have made you the leader 112 00:09:12.820 --> 00:09:19.500 Which is continue to execute continue to coach your team continue to have speed continue to make things better right? 113 00:09:19.500 --> 00:09:23.340 That's what you can do as the leader because that's what you're supposed to do or 114 00:09:24.260 --> 00:09:29.660 You can stop all of that positive activity of growth and improvement and 115 00:09:30.060 --> 00:09:34.580 Give up your lead by putting all of your attention on suing some 116 00:09:35.620 --> 00:09:40.460 Right and you're gonna sue one guy. You know the other people copy your stuff and 117 00:09:41.300 --> 00:09:43.300 The reality is like if you're the biggest player 118 00:09:43.940 --> 00:09:45.940 Are you want to be the biggest player in your space? 119 00:09:47.900 --> 00:09:52.180 Like you need to focus on the market not your competition 120 00:09:52.460 --> 00:09:58.820 You can have an eye on the competition to see if there's anything that you're like majorly missing you know what I mean but like 121 00:09:59.660 --> 00:10:02.460 You should not be looking at their stuff. You should not be wasting your time 122 00:10:02.460 --> 00:10:04.460 You should not be wasting your attention on them 123 00:10:04.460 --> 00:10:12.620 And so this took me like a really long time to get and so I'm passionate about it because I used to lose so much sleep sleep about this stuff 124 00:10:13.500 --> 00:10:21.100 When I have my gyms. I used to get so upset about this stuff and it just does not matter at all 125 00:10:22.060 --> 00:10:24.060 at all and so 126 00:10:25.020 --> 00:10:31.300 I mean, I hope I hope there's somebody here who is who's not gonna lose sleep now because of this stuff 127 00:10:32.140 --> 00:10:36.100 If you see yet another copycat we get you know our customer service team gets 128 00:10:36.460 --> 00:10:39.500 Two boxes a week from somebody who's new who's claiming that they've 129 00:10:40.020 --> 00:10:42.860 Reinvented the wheel and you know what happens. They disappear 130 00:10:43.380 --> 00:10:47.180 They disappear. They disappear two months later. We never heard from him again 131 00:10:47.180 --> 00:10:49.180 You know what I mean like it's just 132 00:10:49.420 --> 00:10:54.220 If you don't have the skills to create then when you copy you don't have the skills to win 133 00:10:54.620 --> 00:10:57.820 It just is what it is and so just be thankful for that, right? 134 00:10:59.900 --> 00:11:04.940 So anyways guys you can drop a like in a comment or throw this for your ops manager or anyone who's like you 135 00:11:05.340 --> 00:11:10.700 Has worried you about this little copying thing like it does not matter. We are not special snowflakes 136 00:11:10.860 --> 00:11:15.900 Someone has probably thought of this idea before us. We are all influenced by the things that we have learned throughout our lives 137 00:11:15.900 --> 00:11:24.700 And it doesn't affect your bottom line only you can do that. So have an amazing day keep crushing it and Jim Lord's I'll see you guys in a few hours